as mitt romney will not be running for president in 2016. he would like some of the other members of his party to have their chance to be the next president of the united states. that is it for "the opening bell". market under pressure, big audio on the upside. "varney and company" on the upside, tom it is all yours. >> i am tom sullivan in for stuart varney and the big story we are seeing a changing of the dog in one of the most iconic american industries, hamburgers. 8 shack a new, fresh and hip and their stock is tearing up on its first day of trading. compare that to mcdonald's. the menu needs an overhaul. the board room got a shake up. take shack or mcdonald's? where would you rather eat a

burger? entries you heard id say mitt romney makes it official says he is not running for president in 2016. here is a quote released by his spokesman. putting considerable thought, it is best to give other leaders the opportunity to become our next nominee. the editorial is here and this surprised? >> of good surprise for the republican party. the third run would be a vanity project. last time around he ran a biographical campaign. he never really had the ability to rebut president obama's arguments when it came to issues of economic fairness or the up value of stimulus or why are high taxes that, i don't think that changes over the years.

he doesn't have the political skill to fight back on the populism the democratic party is promising the voters. >> that is true but a lot of people are going he did get it right on different things, russia and the middle east, up and he is a businessman that knows how to get the economy going. >> lost twice. we never knew why mitt romney was running for president. he is not a guy of great political conviction. he is a technocrat and that is why he could never explain to american voters this is why my vision of smaller government with lighter regulation is good for you, this is how it will affect you, the average guy. the most telling poll again was does mitt romney care about you personally? he got crushed by president obama on that. >> he was at 21%. the next was mike huckabee at 11. maria: this is an early field,

these polls are meaningless. it is good that mitt romney stepped back for the good of the party. they will have a very big debate over a very big issues. is a deep pool on the gop side. let's have new people get that degree. have jeb bush have some adults conversations with >> fox ran a poll with taking mitt romney out and jeb bush is number one and mike huckabee and who else? behind him. a slight margin in favor of jeb bush at this point. name association? >> i want to make clear i have nothing against mitt romney personally. he is an honorable amazing guy but not a politician and not with the gop needs right now. this is a historic opportunity for the republican party. to distance themselves to explain to americans where we stand on fighting terrorism

abroad. what we going to do with health care and taxes and regulation? >> people are getting a hint of all of that. stocks have come off of their lows, still a triple digit loss gdp numbers just 2.4% growth in the last three months of 2014 and that is weighing on stocks. the big story is shake shack doubling as they debut less than an hour ago, john wayfield of bermuda, a changing of the guard story with mcdonald's getting all this flak and in comes the new hip cool place. would you by shake shack? >> not here and not because it is not a great company but you are talking 63 stores in five years compared that to mcdonald's's 36,000 stores they have worldwide but the growth story of shake shack is

legitimate. they found a way to hit a niche market. mcdonald's is trying to be all things to all people and lost its identity. shake shack is a well-run company. my problem is valuation. $1.7 billion, $82 million revenue company per year. evaluation is significantly out of line. >> would you buy mcdonald's here? >> i might. 3.8% yield, mcdonald's is a well-run company. the problem with mcdonald's is it has gotten so big, they tried to get into salads. 2.3, some type of chicken wrapped with a cucumber and it was a horrible disaster. i think if they went back to fast-food they would be better off but they are profitable company with a good yield. >> this gets back to the questions i have that i thought were why up castle (las vegas their first store on the west coast and they ran out of inventory. don't know if it was just a

bunch of east coast people in las vegas, in goes to this question about people saying they are so picky about hamburgers and whether it is good for your not and yet they completely white out white castle in las vegas. >> they guess is the only score shake shack has a franchise in. body in manhattan will tell you you can recognize shake shack by the line out the door. it is the truth at. don't know if it continues. a recently priced food, good margins and quick service. >> the stock exchange for the shake shack trading debut. how much for a burger and fries

outside the exchange. >> hundreds of people lining up early this morning, it was snowing. it was freezing, they are willing to wait for the most delicious burgers and as john late field said everyone is concerned about the valuation of this company. the idea of price was originally raised and priced at $21 a head of the range. it was 6250. concerns on wall street, what did these valuations were justified. nick said in fact that it is going to be trading, pulling out. demand of the stock and technical on the fundamentals and fundamentals coming in the months ahead. every when investing growth opportunity, and burgers and eggs, you name it hats glasses and even gave us the buzzer at

the restaurant the buzz on our desk when the trading began. they certainly went all out today and in case i am hungry. tom: most people in the country don't think about shake shack. the line behind you is that every shake shack i have ever seen, is always a line. is a phenomenon. nicole: that is what everyone is betting on. the popularity, it started as a hot dog cart in 2004 and it has gained in popularity. just over 60 restaurants, one in grand central station in the heart of man and buthattan but they are all over manhattan. tom: the cool hit is really in. nicole petallides outside the stock exchange. let's go to the economy. disappointing growth in the last

few months, only 2.6%, the editorial board, the economic plan is not working. what is going on 1 quince 6% growth? >> this president's economics is fundamentally a tax and spend economics. we layered american business with red tape, higher taxes and health-care uncertainty and the economy simply can't take off. we got able-bodied people out there who can't find a job. this economy continues to limp along. >> one number that jumped out on this report was consumer spending was okay, it was 4.3% but when you get to where consumer spending by far the biggest spending item was health care. does that mean that people were trying to get to the doctor to get their insurance cover whatever they wanted covered by the end of the year or was it people that had obamacare policies that found out the deductible was so high they had

to write a check? >> it could have been both. you add the deflationary fresher we are getting from abroad, it is not just our economy that is not taking off, the european union is in a mess with greece and portugal and italy and japan limping along as well because they are trying the same failed policies that we try in this country for the last six years. we have 3% growth for years. this is not normal. there is every possibility so we could find ourselves as the next japan if we continue these policies. tom: john, you are off shore. how do you look at the u.s. economy? >> i travel every week to two three cities in the united states even though i spent most of my weak and in bermuda. my golf game won't improve but neither will let u.s. economy. you are right, consumer spending

was much higher because oil prices were down. inventory levels pick up, but you had business spending significantly down and the economic policies of this administration are nonexistent and simply not working. you are seeing some growth in the consumer. a lot of health care, consumer is 70% of the economy. that part is good. tom: amazon is a big winner today after reporting they had a strong holiday sales. you are still with us. would you buy amazon here? >> yes i would. i don't own it but i would buy it. amazon would serve as to me the cloud is the biggest growth engine they have. they have not broken out financials yet but revenue was up 90% year over year. they did announce, a portion of the company, amazon hitting on all cylinders. jeff bezos is a great ceo. >> google is another one that

everyone is talking about. it is also a winner brought in $1 billion a week last quarter says it will keep spending big on futuristic products. what is your future with google? >> the country is better for having google. we have the driverless car, google x prius google x is doing incredible things with renewable energy to all kinds of things most companies can't afford to spend but as far as the underlying fundamentals growth had slowed, this is a profitable company but i see head winds ahead as far as growth and numbers are catching up to this company. tom: apple hitting an all-time record high. now that it is up there what do you do with that one? >> i would take profits in this. apple very interesting paradigm shift when you have bill gates come along, software is the most important part, steve jobs coming along say we can make a lot of money in hardware. you are seeing no innovation.

tim cook has done a wonderful job, the most powerful company of all time but they are not innovating any more. they are making incremental progress for the iphone, the ipad, they are not innovating and it hurts apple going forward. tom: we have much more on our breaking story. mitt romney not running for president. who is the gop front runner? that is next. you can't have football without pizza. we are going to talk to the man who is sending 5,000 deep dish pizzas to troops overseas just in time for the big game. we will be right back.

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announcing minutes ago that he is not running for president. rich edson what does that do to the field of republican one of thes? >> it makes easier for more moderate candidates talking specifically about former florida governor jeb bush, chris christie competing for the same donors so removing romney helps in that position jeb bush leading, according to a new fox news poll 15%, mike huckabee 13%, rand paul at 13%, chris christie down 6%. in this entire issue mitt romney saying he has enough financing to be competitive in any race and is convinced he could win the nomination but i do not want to make it difficult for someone else who make emerge from of the party who may have a better chance of becoming president. mitt romney was up in the polls leading according to a fox news poll 21% the entire field that this is early on, he got a name recognition, ran for president of years back and these polls can change, they're very volatile early in that scene, no

one has officially declared thus far but really good news for chris christie and jeb bush. pulling it surly, don't necessarily book at that. maria: one more note on mitt romney. he buys into the same kind of class conflict the president does. he has different solutions that uses the same rhetoric, he says i am not concerned about the very rich, i am not concerned about but very poor. when he said things like that it doesn't -- he is not talking policies, the rhetoric that will get a republican into the white house, not a republican who is trying to play the same sort of class game the democrats are. >> you want another morning in america, i can tell. let's check the big board. we are down 160 points right now. market digesting the mitt romney news and also gdp news wasn't all that great as well.

down 160 right now on the dow jones industrials. will moving higher but near a 6 year low sitting at 4489 and gas prices up again overnight, $2.05, still pretty low. we may be finding a bottom in oil and gas prices, things are starting to settle in. the commission charged with modernizing military pay is talking today and benefits the military and found a way to get more money to the troops and veterans pockets and also trimming the pentagon's budget. how do you believe that? sergeant mark evans founder of pizza patriots. let's start with this little business about messing around with the pension. what are they doing? >> i am a pizza delivery guy, master sgt pizza delivery guy. i am sure politicians want to take care of our troops the best

they can. give me 100 pushups while we are talking, all right? tom: you are a mess. i will get right on it. i want to talk about the pension. are you comfortable with them changing the pension rules around? they made a lot of promises that have trouble committing to them. >> you are right, but cooler heads will free ville. i don't have that information. all we can do is hope for the best. that is all i can say. tom: this pizza business, you are delivering 5,000 pizzas to the troops on sunday. >> yes sir. we have delivered over a million slices' of chicago style pizza and shipped new york pizza to

our troops at forward operating basis. we use to do it in iraq and afghanistan, we have been doing it over eight years. i worked for at&t so this is not my full time position. it is a labor of love and we have pizza parties at hospitals around the nation. that is our goal. tom: how do you get them there? how do you get these things delivered? >> it is a miracle. dhl is the best company in the world. when we started this, i had e-mail and got pizza to iraq and let's do this. dhl contacted us and said we can do this. how can you get pizza to a desert on the other side of the earth? we can deliver the f 15 engine anywhere in the world within 12 hours. the side of a school bus.

another miracle is rich products, a family-owned corporation. they are fantastic. acl the pizzas just write. chicago pizza we ship around the nation deep dish pizza, they do the same thing. bacon in a 700 degree oven and industrial microwave at the same time. there are no preservatives in this pizza. it is the highest end ingredient. and dhl flies it in chicago to an island in the persian gulf, and it is flown into afghanistan and it is staged. the military takes it out and we airdropped it to the forward operating bases downrange.

tom: thank you for what you are doing and thanks to all the great partners. >> thank everybody. it is the everyday person that sends money. we are so blessed and it is the miracle and the guys loved it. tom: i am sure they do. sounds great. appreciate your time coming on the program today. on to other stories health officials say a measles outbreak could be reacheding epidemic proportions so is it time for president obama to make vaccines mandatory for all children? john stossel, our favorite libertarian, weighs in after this.

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insurance in a whole new light. liberty mutual insurance. tom: disappointing forecast from chevron shares hit a new low of 98, shares are 99 and change and the number of measles cases that started from the outbreak in disneyland has hit a record number, 84 cases in multiple states now all recorded just during the month of january. the annual average number of cases around 60 for an entire year. fox's dr. manny is calling for mandatory vaccinations saying and i am quoting, i am calling on the federal government to mandate vaccinations for all

children. and to eliminate all of this silly loopholes creating chaos, in so many communities throughout america. vaccinations are not only about the individual but are meant to protect the lives of others. john stossel, when i say mandatory you say -- john: contagious diseases are one area where the state has a role to protect the majority from crazy in the seals who don't want to get vaccinated but i don't agree with many in that it is too totalitarian way he presents it. we ought to respect the dignity of the individual and who owns your body? who don't your own children? if you want to live in some granola head community and not vaccinate your kids that should be your right. tom: i have an idea for this. i think if i was -- i started a

private school and the private school was we do not have anybody here that is vaccinated, this is for non vaccinated kids. john: fine. that is why we should not have government and education for everybody. different people can have what they want. tom: i get that from my airline theory which is come on our airline, we don't have anybody down, we don't check them for explosives. john: that is your choice and you can smoke or whatever. let there be competition and lead the market decide. and many talking about the chaos in the cdc, government always overwrites the threat. how many people have died from this measles outbreak? nobody so far. people may die, it is a dangerous disease, some vaccinated people got measles. compare it to horse kicks they kill 100 people year 200 dieting deer. is a big country people die from things 3,000 died from food poisoning. measles is not a giant threat.

tom: the problem with the measles and vaccine story is this guy has been shown to have fraudulent documents a guy out of london, that took off on vaccines and has been completely disqualified. tom: he says it causes autism, science never completely disqualifies anybody. it is more than one guy, there were a few fringe people and jenny mccarthy the actress some people just are convinced of these conspiracies. tom: is it because we live in a world of fear? john: partly. we worry about stupid things. we have the internet which spreads good information and bad too. tom: john stossel, you moved. john: we moved to tonight, back mild 2020 timeslot friday night. tom: on the fox business network.

taliban forces are taking credit for brutal killing of 3 americans in afghanistan. so why won't the obama administration call these guys terrorists? john bolton is year after the break. >> it is important to draw a distinction between the taliban and al qaeda. the taliban has resorted to terror tactics of those terror tactics have principally been focused on afghanistan.

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>> we saw a deep sell-off after mitt romney acts announcement he is not running in 2016 coupled with weak gdp report and the dow now down 130 points. shake shack is the stock story of this morning, worldwide burger chain, that the anti mcdonald's if you will. listen to the ceo. >> does not going to grow up eating fast food. they expect more understand more. that generation is asking for more. they require more. that is what shake shack had on ten years ago when we began this journey accidentally. that is what is resonating with people and what our industry has and we want to be a leader there. >> mcdonald's shares after their ceo stepped down, he is down a

little, 92 and change. back to the political news, mitt romney says he will not run for president in 2016 and here is part of a statement that jeb bush just pleaded saying it is a patriot and i julie many in helping his days of serving our nation and our party are not over. fox news contributor ambassador john bolton is here. basically enjoy the sunshine, sit on the beach and get out of the way. >> nobody is more admired as a candidate than when they announce they are no longer -- that is the moment right here. they're fabulous. tom: what does this do? what shakeup does this make for the republicans? >> i don't think it is that surprising. i don't in governor romney's effort over the last three weeks produced the wave of support he hoped to see or thought he might see so this returns us to the status quo of a month ago but i still think that means it is a

very fragmented raise and is wide open. tom: to translate what you said he got some those on the phone calls. >> there is little doubt he didn't see the enthusiasm but from his point of view it made sense for him to try this effort rather than wait until six months or so from now so he knows what the answer is, he did the right thing by cutting it off. i don't think there's any damage to him. he looks good. >> what does it mean for jeb bush? >> agree is one obstacle out of the way. i was just out in des moines making my pitch for foreign policy to be returned to the center of the political debate and there wasn't a lot of enthusiasm for mitt romney or jeb bush in that group. they are not big contributors, just ordinary people who vote and organize, that sort of thing. tom: the poll we have is jeb bush is ahead by 2 percentage points over mike huckabee and rand paul. you talk about three characters that don't seem to fit in the same sentence.

>> the top five candidates have 65% of the vote. this is fragmented. even the justice department's antitrust division confined a cartel in that break down. tom: what does that bode for the republican party? will we get republican party split into factions the fight with each of the? maria: a more serious feel that it was in the last election. remember the debate we had last time? it was like a circus. i was embarrassed watching those debates. when you think -- the governors, we have a serious conversation about basic issues having to do with this economy and foreign affairs. tom: let me get to your comments about the white house twisting themselves into a pretzel over whether or not what a terrorist is. >> they are determined to negotiate with the taliban. they want american troops out of afghanistan and forgetting the various statutory definitions, just common sense here, if they don't call the taliban terrorists they can negotiate

with them without violating the longstanding american policy we don't negotiate with terrorists. it is a signal reaffirming, they will find a way to get american troops out and when that happens afghanistan will fall again to the taliban. tom: josh ernest's having to twist in the wind, what you are really saying is they're doing everything they can to keep friendly with the taliban. >> they think they can cut a deal with certain elements of the taliban. that is probably true in the sense they are not ideologically uniform across the taliban spectrum but the real way to negotiate with some of them is to defeat the radicals and we are not doing that. taliban have a saying referring to was, they say you have the watch as we have the time. they know that time is on their side. particular the everytime the white house signals they went out. tom: thank you very much. let's update fawcett said jubilation we're talking about.

you are looking at all of this getting worse and worse with attacks rao world. we have a chance that you will never win your own super bowl ring. really? that doesn't mean you can't buy one. we will tell you how much it will cost to wear a piece of nfl history on your finger after this.

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nicole: i am nicole petallides with your fox business brief. we're ending january the way we have seen all week long under pressure once again. dow jones industrial average down 155 points, 17,261 the and the and nasdaq down side, this indeed down one percentage point dow losers include chevron microsoft, intel, chevron by the way slapping their share repurchase program, lower o prisusngtocks lor anactully aewow toy52eek low. isa ce out withreatumbe anbe t strt d thto is up 1-1/4%. the idea was over 54 and the modern day roadside burger stand if you're running a business legalzoom has your back. over the last 10 years we've helped one million

business owners get started. visit legalzoom today for the legal help you need to start and run your business. legalzoom. legal help is here. there's nothing more romantic than a spontaneous moment. so why pause to take a pill? and why stop what you're doing to find a bathroom? with cialis for daily use, you don't have to plan around either. it's the only daily tablet approved to treat erectile dysfunction so you can be ready anytime the moment is right. plus cialis treats the frustrating urinary symptoms of bph, like needing to go frequently, day or night. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain as it may cause an unsafe drop in blood pressure.

do not drink alcohol in excess. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, get medical help right away for an erection lasting more than four hours. if you have any sudden decrease or loss in hearing or vision or any symptoms of an allergic reaction stop taking cialis and get medical help right away. why pause the moment? ask your doctor about cialis for daily use. for a free 30-tablet trial go to cialis.com tom: richard sherman will have a lot on his mind during sunday's big game. his girlfriend is pregnant and do any day. listen to what he had to say. >> he is not supposed to come on sunday. obviously that changes things but i think he will be disciplined young man and stay until after the game.

he is going to do his first favor and for another week or two. tom: we got some negative feedback from the woods on this one but i think he needs to play the game no matter what. maria: it would be something to understand if he wasn't there. tom: was a pro golfer of few years ago that was in the hunt, it was saturday and he was ahead and he would have made a lot of money if he went home. nehry maybe they can set up his girlfriend at the stadium. pecan run out of the field and witness it there. tom: people love or heat richard sherman. and maria: he is a smart guy and great player. tom: stanford died. i like him very much. we're two days from the super bowl. is only right that we look at some of the cool memorabilia that is up for auction. the founder of golden options is with us and you have quite a

display on rings here. >> absolutely. tom: what do you have? this is nowhere near as big. >> they get bigger and gaudier and more gold. the first ring we have is a owned by one of the owners of the 1950 cleveland browns and they won the nfl championship. before the super bowl. then we start getting greater country. that is 10 watts right here. that is the 1983 l.a. raiders super bowl championship ring and he was a former player. that ring i believe is currently at 18,000 and we expect that to settle in love $40,000 range because the auction has two days to go even though it closes next saturday, february 7th. next ring is one very dear to

people's heart. this is the 1990 new york giants' super bowl championship ring and that ring is currently i believe at 15,000 and should go in the 30s. next one for patriots fans, this is actually not a super bowl ring it is an afc championship ring. tom: you get a ring for that? >> you get a ring for the championship and for the super bowl. this was owned by not a player but by an atom that means nothing to anybody here except for one thing, matt got this ring because he was the guy, the video tape in the spyand the scandal and it comes with a letter from matt explaining why he got the ring, obviously the team thought he did such a great job they awarded him a ring and he was one of the people accused of spying and as you get more current, this is the 2011 new york giants ring. it is very large, very bold,

very gaudy, a lot of diamonds. this one is currently i believe in the $30,000 range and we expect it to top $50,000. tom: is there another value to it or just a matter of how many diamonds they have? >> there is enormous that ground gold value like this ring is 49 grams it is white gold, it has about a hundred plus diamonds in it and it comes with a diamond and gold appraisal value with the ring. tom: who gets these rings? >> i thought it was players. tom: it sounds like the kid who runs the football. >> the team issues hearing to every player, issue a ring to and the owner and they will be selective. you may have 44 players and maybe they issue 70 wings but often times staff will get a

second type of ring not the same quality. there is an a ring and the be ring that if you are in non player you will get. the owner gets whenever ringing wants. tom: the one everyone talks about is the one vladimir putin says he got from robert -- where is that? what would that be worth? >> if someone was able to get it with that notoriety probably over $200,000. tom: i am thinking flat might need a few dollars right now. this might be a good time for him to settle and you have other memorabilia. to a lot of people that haven't been around a long time, surprised the jets were in the super bowl. >> this is one of the most popular super bowl programs super bowl iii when the jets beat the colts and that is available in the auction as well as is this which is the most desirable of all superbowl programs. it talks about the championship game because they did not call it the super bowl yet.

this is the program for super bowl i. tom: thank you. thank you so much. meantime if you are looking at those rings, your vision is little fuzzy and you want those glasses there is an apps for that. we will talk to the doctor behind a new apps, glasses off, after this.

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tom: market watch is watching "varney and company," calling the company we featured, the hottest thing to come out of the winter storm earlier this week, watches from plows and mos co-founder willis mahoney. >> we had a couple thousand orders in the past 24 hours would at one point we were getting an order every 15 seconds so it has been very busy. the reception has been great, a

demand for our product. tom: sorry about that. when all was said and done mahoney said his company coordinated plows of over 2,000 driveways in a 24-hour period even helping one snowplow provider walk away from an extra $10,000 extra in cash. congratulations although those entrepreneur is piling driveway's out there. are you having difficulty seeing? are you 40 or above? really becoming one of the more common problems. it is for adults between 41, and 60. new studies show you could improve your vision at any age by retreating your brain. with apps like glasses off, the way to do it. we are joined by dr. chris starr. i have heard this before people in your profession, that once you put the glasses on the eyes don't try to work anymore to try to focus. >> in some ways that is true although in some ways it is kind

of a up myth. obviously when we reach a certain age, i am 43 and just starting to happen to me. i used to be able to do this, now i am here and it will get worse with age with all of us. putting on reading glasses doesn't necessarily worse and your vision. it is a function of aging, the lens of the i get stiffer as we get older. and it is an inevitable that we will need something to help the seymour clearly. tom: do you have on this apps what we do muscle exercise for our eyes? >> that is a great question. the simple answer is no. this apps works in a different way than we have done on that. lays it surgery, cataract surgery, helping the i see more clearly and make images more clear. the second part of a vision

which is equally important is the way our brain processes those images. this is where glasses off comes in, it excites and stimulate and strengthen the visual cortex of the brain so we can actually process blurry images more effectively. tom: the brain says i have to clean this up little bit? >> exactly. with the training of this apps our brains get stronger and smarter and you can take a blurry letter before the apps could be completely blurry and the brain says i can read that because i have been trained. tom: it trains my dream. glasses off, thank you so much, appreciate it. news at noon is walmart making people fat? that is what one professor from georgia state university says. he makes his case next and we have the co creator of one of the most talked-about shows of the year, breaking bad spinoff

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>> or low-paying. and his answer is more free goodies like community college and sick-leave. we're looking at obama economics as hour two oarne bins. >> we'll get to obama economics

in a moment. the man who lost the presidency two years ago will not be running again. mitt romney made the announcement official a little more than two hours ago. you're a big political donor. what does this do to the race? do the donors turn romney out? >> yeah. i'm not sure -- he certainly had enough money to run the race. he would have galvanized enough donors to make the primaries. he's a team player. he looked at the field. he said he ran twice unsuccessfully. he definitely would have had the money. it would have been a tough path to the nomination for him given his politics and what would have been changing about him. he doesn't want to be one of those >> the is -- i know -- everyone knows who romney is. at the same time, a lot of people are saying, maybe we

should take a second look at this guy. he was right about some things the first time. >> you need to be blind in your ambition to be the president. the governor is a great team builder. a great entrepreneur. i don't think he feels the fire in his belly. i respect him for bowing out now. end of january. field is clearing up. something contrary contrary contrarian. they'll go over to jeb bush. >> what will you do? >> i'm not 100 percent sure. i'm looking at the field carefully. i had a good relationship with jeb. i had the opportunity to meet him at the end of january. he would be a great president. there's other guys too. the republican party right now

possibly needs new blood. somebody could say jeb is new blood, but he has an old name. >> and he's also a governor. americans historically tend to elect governors. >> there's no doubt the next president of the united states will be a governor. i don't see it coming out of the senatorship. >> rand paul you're saying. >> i don't see it happening. i don't think it will be a former secretary of state. i'm not talking about clinton. there are rumblings that john kerry maybe running for president. i don't think that's why -- the path for the republicans this year will be with the governor in 2016. my bet, it could be one of the younger faces as well. >> one of the the darker faces. >> there's a guy called barack obama. in february no name recognition in the country. >> it was who? all right.

anthony. obama economics is definitely not working. economic growth only 2.6% in the last three months of the year. look anthony, we are not getting anywhere. we keep having these green chutes. people get excited. nothing happens. >> basically you've dried up the demand in the economy from the middle class consumer and the lower middle class consumer. there's not enough wealthy individuals and enough government demand investing tom, to drive the economy faster than 2%. we have 1.1% population growth. so the economy should be growing at threeish percent. we cannot get there because you don't have the demand from the middle class and lower middle class. the president hasn't done anything to drive that demand. you won't do it in a country like ours from the top down.

the extra spending won't matter. >> we'll keep on this. this story won't change for at least a couple of years. >> well, we have new details on the president's budget. guess what he's calling $74 billion in additional spending. you add this to the to the new taxes he's spending it looks more of the same. additional spending. big pop for shake shack on its trading debut this morning. nicole is there. what are the shares doing? how is that line at the hamburger shop? >> outside, there was that huge line. everyone wanted to know if it was worth standing on it. unbelievable how they lined up for these burgers. stock up 133% right now. a 21-dollar ipo. it went as high as 5250. the valuation has jumped

exponentially here. the analysts and experts on wall street want to see if it merits this kind of gain we're seeing. it has a relatively small footprint. i know it's basically a roadside burger stand. which is what they call themselves. they have 63 restaurants and plan on opening ten a year. and expect to grow about 450 domestic shake shacks. it has that popularity, particularly here in new york. the question is whether or not they can really continue to expand. and that's what everyone is betting on, tom. they're betting on the growth prospects of this company. we had the ceo, the leaders of the company on earlier today. they talked about that. >> yeah. it's a fascinating story. anthony, i don't know what you think of this -- did the underwriter leave -- obviously left a lot of money on the table. but why it? >> because danny is a brilliant marketer. this is a sexy story. it's okay to leave money on the table in a story like this. you're bringing a lot of

investors and customers. danny is a great merchant. obviously a great product. ridiculously overvalued here. in this case, i would buy the hamburger and not the stock. buy the milkshake and not the stock here. mcdonald's however, is very, very interesting as a contrarian play. about ten years ago they restructured the menu. they're going to restructure the menu again. >> you look at mcdonald's, they're big and giant. so was sears at one time. >> it's different though. we love sugar fat, salt. we don't love tools and clothes -- >> we like hip and cool like starbucks. >> mcdonald's reinvented itself before. it's 3.6 dividend yield. very fat yield. large caption stock. they'll buy back a ton of shares. the story, 19 times forward earning.

twoish percent market. with a pivot they're about to make that pivot with the management change, i like mcdonald's. >> let's check shares of walmart. a study has been done by a group of professors blaming the rise of walmart to the rise of obesity in america. professor charles from georgia state university. professor, how do you cone dots on walmart's growth and obesity? >> well, what we did in this study was we took a look at about two dozen different economic factors that economists and others have alleged have contributed to obesity in the past few days few decades. we threw them into a horse race to see what emerged. the surprising winner of that statistical horse race it's the expansion of big box groceries.

walmart. it includes warehouse clubs. and what we -- so what we ended up finding was that the rise in these big box aggressors grossers explains the rise in obesity. >> when i go to a a costco or walmart, i can buy mayonnaise by the gallons. is that what it is? >> i think -- we don't know exactly. i would -- i think it may be nothing more than a simple food price story. (?) there's good evidence that walmart and warehouse stores have big advantage of the order of ten to 30%. when food gets cheaper people gain weight. could be about buying in bulk at these warehouse clubs. we're seeing it at super centers

as well. >> what do you think of the study? >> i think he's dead on. they've made the food so delicious and addictive. people are coming back more and more to it. if you go back to 1991, we'd save 1.4 trillion us dollars on health care if you took us back to that weight. this is the big issue over the next ten years as the baby boomers continue to age and gain weight tom. myself included. >> all right. it happens. it does happen. professor from georgia state. thank you for coming on. the super bowl sunday is almost here. big money is involved for a lot of big name companies. cheryl casone is in phoenix with a couple of the big gm trucks. >> who do not love their gmc trucks. we're at the gm sponsored event. some of the hottest trucks

selling. i don't know enough about trucks. go ahead and come on in here james. he'll show me -- well, now i'm locked out of the truck. there we go. little minor difficulties. technical difficulties. tell me what's so hot about the new sierra. >> people are buying these trucks like crazy these days. they're good for their work. like something for their tool belt. we see a lot of people using them as office space. this vehicle is actually putting out a wi-fi signal, just like you see at a coffee shop or hotel. up to seven different devices can be connected. seamlessly integrate your personal life and work life. >> this is an expensive truck but it has a diesel engine. >> do i want a diesel engine? >> sure. you're pretty tough. very tough. i think this is more your kind of vehicle. >> this is my kind of vehicle. this is the canyon? >> gmc canyon. this vehicle was introduced at

the detroit auto show last year. why is gmc getting back into this business. it's been given to toyota. we're stealing it back from toyota. sixty day supply is considered healthy. we're running a 17 day supply on this. it's unhealthy in a positive way. >> that is incredible these are selling -- people that want suvs are getting into this particular truck because they want to be -- they basically want -- they want want like, sexy sporty fun. >> the interior of this is very beautiful. it's quiet inside. a lot of people are looking and buying this truck are coming from suvs. but realizes they don't need that space in the back to be covered necessarily. that's extra space in the back. but they want to throw a bike now and then. you have an suv smooth riding interior but the toughness on the outside. >> fox viewers may recognize him. he was formerly kelley blue

book. now, he's with gmc heading of consumer affairs. we used to have you on the show. sullivan ansullivan back to you. >> cheryl casone, thank you very much. bar rescue host john tapper joins us. 13 million people headed to the bars and restaurants for the big game. he's going to tell us exactly what businesses need to do to prepare. (?) ads always take center stage with the super bowl. the guy who created what could be the most memorable commercial this year. the man who sets the betting line in vegas. he has the latest odds on the game. and he'll tulsa tell us the more unusual things you can put your money on. the most talked about new york tv show of the year. breaking bad spin-off. better call is call saul.

we'll talk about it after the break. >> i think a little pro activity is in order. >> i will look guilty hiring an attorney. >> innocent people getting arrested every day.

>> if you love "breaking bad." this is what you've been waiting for. the two-night premiere of "better call saul." 8:00 and 9:00. eastern time. on amc. we have this preview for you. >> three dollars. i'm validated. see the stickers? >> i see five stickers. you're one shy. it's $3. >> theythey gave me -- look, i'm

validated for the entire day. i don't know from stickers because i was in the court back there saving people's lives. so... >> gee that's swell and thank you for restoring my faith in the judicial system. >> peter ghoul is with us. peter, thank you for coming on. (?) let me start with the whole marketing of the show. well, starts with the show first. lay out what it is. this is some character that was one of the lawyer or something like that of "breaking bad"? >> that's right. well on "breaking bad." the show was about walter white who was a teacher, who became a meth cook. and the meth world was very difficult to navigate. one of the characters he met who helped guide him through the underworld what was this character saul goodman and saul was a

character we thought would be around for maybe a couple of episodes. once we saw bob playing this character and once we wrote more with him we started falling in love with the guy, which is a funny thing to say. you can argue there's not that much loveliable about lovable about him especially in "breaking bad." when "breaking bad" end, i was constantly worried we would kill the guy off. and we would have, if it would have been the right thing for "breaking bad." but he survived. and because he survived, we decided there was more to say about this guy. >> so here he is with the spin-off, a show with his name on it. this whole idea though about these shows that are so popular and are winning awards and everything else are not in your traditional network television. why not?

>> well, you know, it's really hard to say. you know there's a lot of great work being done on network television. i will say that one of the great advantages that we have is that we have more time. you know, a network television show will often do 22 episodes in a season, and, you know, the first season of "better call saul" is ten episodes. it takes us just as long. it just means we have more time not so much to shoot the show, but to think it through and to work in the writer's room and edit it and do our damnedest to make it the best we think it can possibly be. >> the way you market the show. i was crossing the street across the building this morning. there goes the new york city transit by with a bus board about time to call saul. you have billboards all over the country. the thing about them, it looks like an ad for saul's law firm.

here's what happens when you call the number on the building. >> you called saul. you've reached the offices of saul goodman and associates. one stop thing of -- if you're currently under arrest or under custody. one, keep your mouth shut. two, keep your mouth shut. three, don't make eye contact with anybody in a holding cell, unless you're looked to make a love connection. >> so how many new law clients have you signed up? >> that's a really good question. people are calling that number. there was another number that we have up. we get so many calls that sony has actually had their switchboard jammed with calls to these saul goodman numbers. there's a website in which he

advertises his law practice and the many variations in the law that he practices. and we've had just an awful lot of hits there. it's really gratifying. >> peter it's the anthony scar what is it about your childhood that you can tell you that you're creating these antiheroes. anything you want to share? >> i find saul and gil. who is on "better call saul." you can call it some weird flaw in my psychology. i find him kind of likable. you know, who knows maybe it's my uncle the lawyer, coming out. but there's just something about the guy, the fast talking guy who do not carrywho doesn't carry a gun, but gets himself in strange

situations. it's strangely endearing. >> if you need a good lawyer better"better call saul." the phone number is on a billboard in your neighborhood. it's funny to find out how many people are calling for legal help as opposed to calling for your show. >> i wouldn't do it. >> remember this ad, little boy puts on a darth vader outfit to sell you a volkswagen. well the agency behind it, is out with a new ad, and it might be the most memorable one you'll see on sunday. we'll play it for you after this.

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he stressed to us that kickers are the most important part of football. now he wants to remove the national footballnational football league's status. the professional roadeo cowboy association are exempt from paying federal taxes. he says congress needs to change that. >> pass the basic sniff test. no one is buying the idea that they're not for profit. they should make the change themself. if not congress should make the change for them. >> here's how is t it works the nfl team pays taxes. they pay the league a fee. the league promotes the sport. when the nfl reports $10 billion in revenue, it's referring to the money all its team earned. they pay taxes basically on that. still chafe chaffetz said if they

lost their status they owe money over a decade. >> i think there would be a lot of support for that. rich edson, thank you very much. what could be the most memorable super bowl ad of the year. it's from a mobile battery pack company multi. roll the tape. >> two, one. there is a hurricane in nebraska. >> gosh, darn it. >> that's great. let's bring in the brain's

behind that ad. pete from deutsche la. wow, that's -- i could just watch that over and over again. that's huge what you put together. >> oh, thanks, tom. it was fun to do. >> fun to do. how long did it take you to do that thing? i mean, there was a lot of production in that. [laughter] it actually took four days to shoot it and a lot of time in the post production to put all the effects in. yeah, and the process actually went pretty quick. when mofi came to us because of the super bowl experience we had. we got to the idea pretty fast, i will say. >> so who came up with the idea about god's battery running low? [laughter] one of our creative teams. brian gordy worked on this. and it came out of an insight. you know we -- we work quickly to find where the enemy is in the story for our clients. what i mean by that. who the antagonist is in the story line.

in this case we all travel, have busy lives. when your phone dies, it's like your whole world goes to hell. you lose total control. who better to i will illustrate that than the ol' powerful becoming powerless. >> is this one of the things you're thinking about your audience and target customer, you've only got 30 seconds and it's in the middle of a football game. a bunch of other cool ads. are you looking for people to lock on that or the buzz you get from making a cool ad? >> it's both. you want the buzz you get from a cool ad. we knew that when we did that with mini darth. we were the first ones to prerelease an ad before the super bowl and to pick up the momentum. the other thing too is what you'll see in our work in the super bowl is the lack of words. we don't feel like the scripts a lot of times and speaking is the way to go. it's a visual engagement.

you're at a party. a lot of people are yapping. there's a lot of noise. in this case too with the john williams music for little darth and this music created by human for the mofi spot. we wanted to have bottom end so the room shakes. people have really good sound systems. that also gets your attention as well. >> you know when it airs what part of the game? >> i think third quarter. >> third quarter. all right. i'll look for it. >> sorry. fourth quarter. >> pete, deutsche la. great ad. i love that. >> thanks, tom. you're so sweet. >> thanks for joining us. a former presidential candidate someone who ran against mitt romney on the g.o.p. side, not to run in 2016. herman cain joins us after this.

tom: back to the big story breaking last hour. mitt romney makes it official. he says he is not running for president in 2016. here's a quote released by his spokesman. after putting considerable thought into whether to run for president, i decided to give other leaders in the party the opportunity to become our next nominee. herman cain joins us from atlanta.

good to see you herm. what is your reaction for this announcement from mitt romney today. >> my reaction was a lot of consideration had to go into this decision. number one there won't be as much money getting thrown around. when it was speculated jeb bush and mitt romney were going to run. they had a huge capacity to raise money. it was going to turn into a money fight between those two guys. secondly, with him out of the race now, a lot of the others that are in there that are being speculated about will have a little bit better chance. even when you think you have considered everything, i know this from experience, there are still a lot of things you can't anticipate because of the unknown. >> herman. it's anthony. i need some advice. you're my godfather of pizza and politics too. tell me what i'm doing.

tell me where i'm going. who am i backing? >> you're going to stay tuned. the ultimate candidate will be determined not only by what they put on the table in terms of their ideas about how they will lead this country. a big factor in today's media world is how they're treated by the media and how they survive the media. >> is this jeb bush's race to win or lose? is he the favorite now? >> i think it's too early to tell. i've been telling people, it's too early to tell. let's get through, number one the first debate which is supposed to take place in august. that will cause some things. secondly, let's get through the first couple of quarters of fund-raising. that also will cause some people to drop out. my answer: stay tuned. >> the fact that you're anthony's godfather of pizza, which is the company you rent, you know about fast food.

we have shake shack on the rise. mcdonald's getting beat up. what's your take on all this fast food? >> well, at mcdonald's i did not know don thompson, the ceo. but because he came up through operations and because they now had two declining years -- two years of declining sales, i think there's more going on in this change that meets the eye. mcdonald's has been accused of maybe having a bloated menu and sloppy service. an operations ceo wouldn't allow that to happen. they're replacing him with a marketing guy/branding guy. somebody thinks they can advertise their way out of this sales slump. i know it will take more than that. if the menu is bloated they will have to debloat. tom: that makes a lot of sense.

anything that comes out of the kitchen is the product. i appreciate you coming on. good to see you. >> thank you. tawvment tom: let's look at amazon. up 13% just today on a big, big stock. google also a winner today. brought in a billion dollars a week last quarter. says it will keep spending big on futuristic products. they're also big, big stock. look at that. they're up better than 4% today. and apple? all-time high. they touched $120 earlier. we're under that now. anthony is still with us. what do you think of these big techs? >> apple google. then amazon would be behind them in that order. google is an unbelievable cash machine.

15% of the advertising is going to google. not only free cash flow in the company. they're doing all the right things. >> you talk about cash but you put amazon third. amazon reminds me the joke we're losing money, but we'll make it up in volume. >> that's been a winning strategy for jeff bezos and the shareholders for years. i think it's a tired strategy. he will have to show something else other than continuous reinvestment. he's eking it out. he's in a cold war with google right now. both of them have to play nice with apple because they're the superpower on the block but i think google has the edge on amazon in that cold war. >> 13 million people going to bars and restaurants sunday afternoon to watch the super bowl. up next, we have bar rescue host jon taffer. we'll tell you what businesses need to do to gear up for the big

game. >> i came here to fix your bar but i can't fix the bar when i'm pouring cockroaches out of glasses, man. come on.

>> i'm nicole petallides with your fox business brief. right now, down 89 points. wrapping up a tough month and a tough year so far with these same down arrows. so we're down 88 points. 17,328. s&p down nine. the nasdaq down

fractionally of 4683. keen eye on the airlines. hawaiian airlines came out with a tough outlook. stock is down 27%. delta, continental also to the downside. even jetblue is in the red. that's the darling of the bunch. amazon, stronger than expected quarterly earnings. soaring. dick sporting goods, the company is unlikely to be sold according to the new york post chief executive and founding family, want to keep control of dick sporting goods. stock down. on the floor of the new york stock exchange that's the latest. more fox biz coming up.

tom: let's get back to the super bowl. joining us from las vegas, johnny, the director of race and sports operations for win las vegas. let's start with the line. new england last time i checked was the favorite. is it still there? >> no movement tom. holding at one. we opened at two and a half two sundays ago. one new england, that's where we've been holding for about ten days. tom: so people that bet the overunder. what's the overunder right now? >> they had some movement. open 48 in the 48 and a half. certainly it's raining in arizona. the weather will be fine. if it is raining, they

can close the dome. it's about how these two teams will play the game. they say under. tom: one of the things about the super bowl, which i find fascinating about your business and how busy you've been, i don't know whether you created all these crazy things you can bet on, i understand you can bet on marshawn lynch and how many rushing yards he will get for one? >> yes. we have that up. eighty-seven and a half yards. we make a prop for anything. anything that goes into the game has a prop. there was a prop i put up at the beginning of the week with is, due to illness who would be out first. tom brady or stewart varney? big loss there. the money came in for varney stewart. >> i believe that. whatwhat do you bet on him?

>> we have so many props on john. he's actually a favorite to score one. seven to five favorite to score one. we have his total yards in the game. receiving yards. seventy-seven and a half. his total catches at five and a half. we have him against marshawn lynch. who will score a touchdown first. the popular players get so much action and we put so many props on those popular players. >> you have so many different things that people can choose from. (?) you even have the richard sherman drama whether the baby will come during the game or what? >> i'm going with a no on that one. i'll say tuesday is the day, not sunday. >> so you can bet -- can you bet on when the baby is being delivered? >> no, we can't. we do all those things for entertainment purposes. see, according to our

game control board, we need to do things that are played out on the field that no one knows or has any inkling that it can happen before we do. somebody knows if richard sherman's baby is coming before we do. >> that's a good point. johnny. thank you so much. i know you'll enjoy the game. joining us now is jon taffer. a frequent guest on this program. jon, 13 million people they don't stay home. they go to the bars and restaurants for this weekend. is this -- if you own a bar or restaurant, how do you prepare for this? and is this where you can get some new customers that will come back? >> oh, it is. and as you probably know i'm one of the creators of sun bay ticket. another football industry. there's two things. obviously, you're going to fill up. you'll have a lot of people. there's usually a unique factor. bars about an hour and a

half. in the super bowl environment, they'll be there four hours. a 4-hour period of time, you can feed them three or four times not just once. [laughter] the smart operator entrée program. sandwich program. then deserts. then salty baskets. keep the food and beverages coming for that 4-hour time. that's unique. normally you turn the table every 50 minutes to get a revenue stream. you have to milk that one group of guests for four hours. that's a different approach. >> that's a great point. i've always been told that they're in the real estate business. they're renting out space on their floor. but in this case the people are staying for the whole darn day. you have to figure out how to make money out of them. >> if they order a typical order, which would be one hour at a table. they're there four hours. i'm losing 70% of my

revenue potentially. i have too to to keep my sales going. some bars aren't good at it. at the end of the day they could make less money because they didn't market it effectively. >> the rule about the bar bill is more important than the food bill. is that true? >> the food bill drives the bar bill. they don't necessarily eat more when they drink. >> good point. well enjoy the game. it's coming whether you're ready for it or not. thank you very much jon taffer from the bar rescue show. president obama is making more than 100 references, 100 references to himself in a little more than a half-hour. i'll tell you about it coming up next. obama: i represent india with the first visit of my presidency. we danced to some pretty good music. we had a chance to meet. she's beaming with pride.

tom: everyone may be guilty of talking about themselves a bit too much from time to time. our president, no different. here's just a short clip of a speech that he made in india where he actually made reference to himself 118 times in

33 minutes while in india. roll the tape. obama: i recognize india with the first state visit of my presidency. we also danced to somo pride. i bring the friendship on behalf of myself. thank you for welcoming us back to india. it's been a great honor to be the first american president to join you for republic day. what happens to old minds like mine. i'm getting gray hair. i was more youthful when i first started this office. michelle and i don't come from wealthy backgrounds. tom: back to me. anthony, you told me you were at harvard law when he was there. >> yeah. he's a different guy today. enough of me talking about me. what do you think of me, tom? >> pronoun fixation like that it's hard to build a superstar team. the president is suffering from that. tom: the problem, any president

they have all these lieutenants that are licking their boots. it's awfully hard not to focus on yourself. >> it's what it is. it's a tough job. it's tougher when you use me and i. drop the pronouns. tom: more varney after this.

pages diseases are one area where the state has a will to protect the majority from crazy in the seals who don't want to get vaccinated. tom: john stossel with his take on whether people should have mandatory vaccinations for their children. that is his take. now let's get to what you had to say about the show today. joni offers her take and richard sherman missing the super bowl for the birth of his child, he needs to go to work even if his work is the super bowl, thousand troops missed the birth of their children while doing their job

protecting all of us. absolutely excellent. let's get that risk and reward under our belts, let's say hello. liz: thank you very much. just in time for the super bowl, just talking about it, philadelphia eagles quarterback shows us how technology is changing the game. the creator of one of the most ini os is with us the e ade ba givg his dad, picks and pans, the greater of that one. danny meyer taking shake shack public. that popular burger chain now public as of today, shares soaring. valuation of $2 million. "the opening bell"'s maria bartiroma, and danny meyer earlier. >> i think what people have recognized is an ipo bunch of big numbers. it is an opportunity to own