destination. they take a couple pictures and leave. not a retail powerhouse. >> amazing what happened to new york city in general but particular think this stretch on fifth avenue. we'll survey what is next for fifth avenue in new york city. i'm thinking higher rents deirdre. back to you. deirdre: thank you very much cheryl casone. melissa francis is here. "money" starts now. melissa: hacking a plane mid-flight. cybersecurity took control of a plane to show how vulnerable the system is. now the fbi wants answers. putting down their guns and running. iraqi forces flee as isis seizes the key city of ramadi 80 miles from baghdad. all in a day's work. hillary and bill raking in more than $25 million for speeches just since 2014. so much for dead broke. the key to success as fewer women start new businesses. we find out what it takes from fashion designer leila rose. she joins us exclusively. even when they say it's not it

is always about money. you're making money today. it is a record day on wall street. dow and s&p 500 hitting new lifetime highs. both currently on track for record closes. uncle carl writing an open letter to tim cook. icahn holding strong that apple remains undervalued saying the stock is worth $240 a share. that is almost double the current price. the letter also calling for apple to increase its share buyback program. oil prices dipping as crude exports, from saudi arabia hit a nine-year high. traders worried about a glut of supplies flooding market there. bad news for motorists heading into memorial day weekend. gas prices are up 11% from a month ago. the national average for unleaded is now $271 a gallon. airplanes could be vulnerable to hackers. the fbi is investigating claims made by a computer expert, chris roberts. he says he has compromised up to 20 commericals flights.

roberts recently appeared on "varney & company" discussing danger posed to flyers and if airlines are taking the threat seriously. >> i would argue that they're downplaying the risks. we offered to sit down with boeing and airbus on numerous occasions. we offered to sit down to spend time with them. melissa: wow. here is aviation expert oliver mcgee. former deputy assistant secretary of transportation for technology policy that means you're the guy. this is basically your space. first of all, do you believe him? >> well, yes i think we have a real concern on aviation and security. transportation is about moving people ideas and things. right now in this dramatic event we're talking about people in the cabin coming up with the idea, through a laptop or an ipad, to virtually enter the cockpit and air traffic controls. germanwings we saw that we were really were discussing about what is a locked cockpit door?

basically post-9/11 protocols. in access to the locked cockpit. now in this united case we're talking about virtual access to the cockpit. that is a big security breach and concern. melissa: it is. it is tremendous. do you believe -- he says he was able to access the plane's navigational system and caused the aircraft to go sideways, mid-flight. do you believe he was able to do that? >> absolutely. he was using entertainment system connected to his mack air probook. basically through the boxes underneath the seats he was able to access the flight fuel balancing system which is fuel consumption and basically control the thrust of aircraft and look at controls of the avionics as well this is significant breach in the cabin virtually, not physically. melissa: is it surprising to you? did you already know this could be done? >> well no. it was a surprise to me. melissa: wow.

>> but it does raise a concern. airline businesses is big business and large corporations particularly in the corporate governance boardrooms are concerned about big data and data analytics. we're talking about cybersecurity breaching big data and data analytics. what we learned from the airline industry to control this is significant for big business. melissa: before i run out of time, would it make you nervous to get on a plane that you know this? >> i think the faa will look at that for all passenger nervousness. we'll look what we call, digital access to information to passengers. and what they can do with phones and laptop computers right now. so look for the faa to do work on think, i hope so. making me nervous, oliver. thank you so much. modern history in the making. president obama has his own personal twitter account tweeting hello, twitter. it base robing. really. six years in they're finally giving me my own account.

no word yet what the president thought of the "mad men" finale. i'm sure we'll hear. dead broke. hillary clinton earning 25 million speeches in the last 16 months. jack hough from "barron's." jedediah bila, co-host of "outnumbered" on fox news. thanks for joining us. bill is out giving speeches because they have to pay the bills. their bills are really high if that is what you need? >> i would say he recently made a half million dollars in one day giving two speeches each for $250,000? melissa: yeah. >> that's a lot of money. must be eating at parse every night if he have those bills. income inequality issue, hillary clinton would run on i think that is slipping away, don't you? melissa: jedi, do you agree with that? >> my issue is not that she has

money but will criminalize wealth. how people have to redistribute their money. all this stuff. meantime they're not doing that they're making a fortune off of this. the fact i think when you are super-rich, whether people think this is food thing or not, i happen to think it is not, if you are super-rich you lose that ability to become a little bit relatable. that is a fact. we saw that happened with mitt romney. was talking about pro-growth proser parity, talking about prosperity, if you have that average guy and woman appeal coming in able to look at finances, they are kind of everyday finances they help you whether or not that should be the case or not. melissa: do you agree does that make her less relatable. >> absolutely. he is not giving a new speech every time. one group should get notes from other speech and save a quarter of a million dollar. melissa: right. >> 420 groups gave money. four big banks goldman, deutsche bank, barclays, citigroup, three million dollars from them alone. we saw over the is past decade

unprecedented negotiation between our president and banking industry to avert a financial crisis. you need to do that in unbiased way to pick winners and losers. melissa: crisis at abc news. network executives are scrambling to stop the scandal over george stephanopoulos becoming next brian williams, according to page six. jedediah? >> this is pad. you already assume that the media in large part on board with hillary. they will be supporting her. this guy refuse toddies close information. this guy was an advocate for the foundation. he wasn't just giving money to them. he was serving as panel moderator. he was judging contests. he was entrenched. it was incumbent to reveal information especially interviewing likes of peter schweizer, criticizing her. melissa: my only question, they say he was going to be a centerpiece of their election coverage now he is not. he used to work for the clintons. i don't understand why this makes him, he was already in my mind really biased? >> i'm much less troubled about this than the speaking fees.

everyone knows where stephanopoulous came from. this is money that he gave to the foundation. this is not money going into people's pockets. melissa: well -- that is sort of issue though. we don't, the question of where that money and foundation is going is the thing that he was doing interview about. >> he hit on peter schweizer pretty darn hard in that interview with his book about the clintons. the coin of the realm in the business that george stephanopoulos is in i was credibility. that is what abc management is thinking b if you have viewers at the margin pulling away from abc for that reason then those programs are going to have a big problem. that is the reality in television. so, it is credibility. melissa: president obama, meeting with philadelphia leaders earlier today. the president thanking mayor nutter and other location officials for their response to the deadly amtrak derailment. fbi experts are on the scene of the accident investigating a whether a mark on the train's windshield was mailed by a

hurled projectile or possibly a bullet before it derailed. amtrak is restoring full service between new york and philadelphia. 750,000 passengers travel through the northeast corridor every single day. a deadly biker shootout leaves nine people dead. 170 individuals are in police custody after a brawl broke out among rival motorcycle gangs in texas. fox news's casey stiegel is on the scene with the latest. casey? >> this is just wild. police are characterizing this as gang on gang violence. it is astounding that no innocent bystanders, restaurant patrons, american shopping in the complex were caught up and injured in this. no other injuries except the biker gang members. waco police, had been watching this twin peaks restaurant in waco for months because it had become a known hangout for biker gangs. investigators believe at least five gangs were involved in this melee which apparently started in a bathroom quickly escalated

and moved outside. police were already on hand when they say the gangs opened fire on officers. so swat moved in. now the texas alcohol beverage commission halted liquor sales at the restaurant for at least a week. >> there is enough of a reason to believe more violence would occur there had they been allowed to remain open for the next seven-day period. that is a good thing for law enforcement here. that is one issue we don't have to worry about. people coming in and boeing in there to create another incident. >> now the waco twin peaks restaurant franchise released a statement on facebook which reads in part i'm quoting here, our priority is to provide a safe and enjoyable environment for our customers and employees. we can have the police our partners in doing so. but waco police say the local management of this restaurant has been uncooperative the entire time. and there is now word that the twin peaks corporate office will be put pulling franchise agreement all together now at

this waco location, melissa. melissa: wow. casey, thank you very much. too many elephants on stage could turn the gop debates into a circus. why some presidential hopefuls may never get their chance under the hot lights. taco bell has a perfect partner for the late night munchies but it could be a risky move. more "money" coming up. ♪

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with the microsoft cloud we can analyze 100 per day. whatever i can do to help compute a cure for cancer, that's what i'd like to do. melissa: presidential hopeful rolling up their sleeves as race for 2016 heats up. chris stirewalt fox news digital politics editor. thank you so much for joining us. ben carson getting some momentum right now. >> you know what i'm wrong i'm wrong. melissa: that never happens!

>> no, you know what any was underestimating how well ben carson did in his launch. that is why we have polls part of what we're considering in the power index. when he shot to the top, tied for first place with jeb bush in "fox news poll," which is very best. the primo stuff when you're talking about polls. he shot to the top. that told me i underappreciated what was underneath there. as i looked especially interactions on facebook and how his social media presence, got to tell you ben carson was you know valued in this ranking before. melissa: do you think he has staying power? >> i think right now we're looking at a boom and bust cycle potentially for on the right. that includes ted cruz, mike huckabee rick santorum. i think we may get a turn, get a cycle. melissa: ted cruz you talked about him in your write-up this week. what does he have to do right now. >> needs to consolidate the right-wing. he needs to get to a point where he is, i think ted cruz is

favorite to win that bracket. if it takes him too long to get there he won't have enough resources left. he will have to take too many difficult positions so he won't be in as good a position to take on scott walker or marco rubio later on. melissa: chris stirewalt. wonderful to see you. thanks for update. >> party on. melissa: no elbow room here. projected 19 gop candidates will fight on the stage for primary debates. the most that have ever shared the spotlight is 10! the power lies with the networks to choose who to vote off the island. dan and jedediah are back here. that is a tough question. in the past you had to have 1%, whatever the polls in order to be invited on stage. now there is too many people? >> i think 1% rule is good. say pack the stage. i like them to dike it out. melissa: 19? nobody has that many cameras. >> someone might surprise you weren't expecting might hold their own. someone might disappoint you. you have to see who will hold

their own with hillary clinton. they duke it out to see if they rise to the top. i don't care if there are 25 people on the stage. after round one you will have 10. melissa: sounds like a circus, especially putting it up next to hillary clinton and crickets. >> bernie sanders. melissa: right. don't forget bernie. >> 19 candidates. possibility for 19 nervous breakdowns. >> great television, come on! >> it will be great television. i think republicans need an alternative as well. these are 19 serious people, accomplished governors. they have to find a format and break them up into smaller pieces and get a sense how their minds work. get a better sense whoer this. i'm not sure it will work if 19 people -- melissa: how do they do it fairly? >> do random draws. divide them up into four different groups. >> someone will think it is unfair. melissa: unfair no matter what. >> ten minutes to get through one question. >> politics sun fair.

hillary is unfair. melissa: life is unfair! >> make it on the stage you can make it against hillary. melissa: anywhere. thanks guys. few stories on radar. stunning reversal from the white house. federal government will no longer provide local police departments with military-style equipment, used for protection. the changes come in the wake of riots in ferguson, missouri and balt more. the president will make it official in remarks in the next hour. >> layoffs begin at blue bell. ice cream maker will let go more than 1400 workers following listeria outbreak in it face silts. another 1400 workers will be furloughed until production is up and running again. kate spade unveiling a new line of bags that can charge your iphone. i love it. it debuts in the fall with clutches starting under 200 bucks. a fully charged purse can keep your phone going for two days. i like it. calling all women entrepreneurs. fox business exclusive, fashion

designer leila rose speaks out why fewer women are starting businesses right now. plus sizing up the competition. the fashion model versus the everyday woman. who do you think sells more clothing? smart money on the way. ♪

[beeping] ooo come on everybody, i think this is my grandson. [lip syncing] ♪little girl you look so lonesome oh my goodness. ♪i see you are feeling blue ♪come on over to my place ♪hey girl ♪we're having a party happy birthday, grandma! ♪we'll be swinging ♪dancing and singing ♪baby come on over tonight melissa: thousand for some stories we're watching around the world starting in yemen where arab coalition resumed airstrikes against houthi rebels. followses a five-day humanitarian cease-fire which end last night.

u.n. has asked for permanent end to the strikes. secretary of state john kerry says a truce could be difficulty time. >> over to egypt where ex-leader mohamed morsi has been sentenced to death. morsi is serving a 20-year sentence for ordering torture of protest erstwhile he was in power. officials from the u.s. and europe have dough announced the death sentence, with some saying his trial was quote cruel and i am humane. landing in greece where the imf seems to have given up on the country's ability to pay its debt? a leaked document says there is no possibility that greece will be able to meet a near $2 billion payment next month. the document also reveals the imf expects greece to ask for even more financial aid. at least they're realistic. women are facing an uphill climb when it comes to starting a business according to new data from the kaufman foundation. women start at just 37% of new u.s. businesses last year. that is the second lowest level in nearly two decades. i'm joined by someone who knows

all about the challenges of starting her own business, fashion designer, lela rose. thanks so much for joining us today. does that surprise you that there are fewer women starts businesses? >> i would say really when i read the studies it is surprising but there are some real differences think i for women when they are starting businesses. they are -- there are true obstacles. melissa: like what? not lower but just dropped. but higher and higher% which -- >> that it dropped is more concerning. there are gender norms absolutely affect women starting businesses. i also think that -- melissa: like what? >> gender norms, regardless how much we have moved forward i think women are thought of as being primary caretaker for children. melissa: so you think you people take you less seriously when you go in to pitch your business to look for financing? >> i think for sure. studies said private equity and

vc firms are largely run by men and that men often wonder if women have what it takes to you know, start a business -- melissa: or staying committed through the long term. >> what if they have a child? what if something happens with their child. that is where it gets back to the gender norms. what really is, what is expected of women and what, we also put pressure on ourselves about. melissa: to try to do everything. you say it is harder to get financing. i look around and i see banks having programs specifically for women and minorities. like the small business association, trying to promote this. that is not working? >> i don't know that is not working. i think that, there might be promotion in trying to do that but i don't think there is necessarily a when you're growing up and when you're being raised as a girl, i think, we've all read i'm assuming we all read lean in, by cheryl samburg. where she is talking about girls

being accused of being pushy and too forward when they are kind of fighting to be the first one up the ladder. boys i, it is a boy thing. melissa: i feel like that is outdated. i didn't experience that. i was certainly driven and pushed to do as much as i could and never felt like there was limit to that i'm just still surprised. maybe still sitting more in the startup world? >> i was never taught anything was different. funny enough when i did start my business or i started my business already but i was pregnant with my first child i had several people ask me, oh, so are you going to quit your business? you're going at least part-time? i said, i don't think there is part time. melissa: right when you have a giant successful company. >> when your name is on the door. we were much different company back then. i was committed to making the business work, no matter what happens. i was going to figure out how to be mother and be a good wife and run my own business at the same time. but i don't think men ever get a

question like that. melissa: right. so what made the difference for you? what advice would you give to younger women out there? because the biggest decline has been in young women doing startups. >> right. melissa: which is also really surprising. as someone who has been successful what would you say to them. >> i first and foremost say there is whole expectation of women having it all. i'm a person who run as business. i have a largely, primarily female staff. i love what i do. i have got two kids. i have got a husband. i'm pretty darn happy. i think that you can make it all happen. i think that with hard work, dedication anditment to actually making it work, is really what makes you successful. i've always people always said, what are the things that you would tell someone? i'm like, well, if you don't have persistence get some. figure out how to not take no as an answer because an answer. even still today in my business, we'll hear, that is not going to

work. that will not be successful. melissa: you have to persevere. you have something passionate about. i'm sure that keeps you going through all the challenge. >> of course. melissa: thank you so much. wish we had more time. >> thank you. melissa: every little bit help. small gains pushing the dow and s&p into record territory. let's go to nicole petallides on floors of new york stock exchange who is watching shares of alibaba. >> we have big news here pertaining to alibaba. alibaba again under scrutiny for selling counterfeit products. you have a lawsuit underway from gucci and eve saint law haven't in new york and manhattan as well and a paris based company, caring alleges violation of trademark patent infringement and intellectual property basically saying alibaba can no longer make it easy for these counterfeiters to put out these products. so that is the first story we're continuing to follow. we're watching apple very closely melissa. we've seen that to the upside. carl icahn has been a big proponent of apple and potentially still has things

that are undervalued. still has $240 target. it is at 130 right now. buybacks, dividends. also delving into a couple of new industries as well. he is a huge shareholder. owning over 50 million shares. he is certainly one of the top 10. melissa: nicole, thank you very much. 50 miles from baghdad isis takes control of another key town. they're starting to get a little too close to the iraqi capital. honoring victims of nine left vern as well as our vets. these runners racing all the way to the top of the world trade center in new york. wow. you won't believe how many flights of stairs it took. i could never do that. more "money" coming up.

p.m. p.m.

melissa: a setback in the fight against isis, the extremist group seizing the iraqi city of ramadi killing 500 and sending 8,000

fleeing. u.s. airstrikes were not enough to keep isis from taking the centrally-located city that is just 08 miles west of bag -- 80 miles west of baghdad. isis now has control of up to a third of iraq. i'm joined by captain chuck nash, fox news military analyst, and peter brooks of the heritage foundation. thank you so much. captain let me start with you how serious is this? >> well, it's pretty serious, and it says more about the iraqi forces than it does about isis quite frankly because to hold a town and lose it it's going to be even harder to retake it. and u.s. and coalition forces flew eight strike packages against ramadi yesterday in support of the iraqi forces, took out a bunch of armored vehicles and mortar positions and fighting positions and a command/control facility. but once the bad guys get down and dirty into the town, now you're looking at huge potential collateral damage issues, and it slows everything down. melissa: peter and the response

from washington is the tide will turn against isis soon, you know, this is -- it's just a moment in time. is that false hope? >> yeah. i mean, it's overly optimistic. i mean we've been doing this for nine months now, and i don't see the situation is getting much better at all. and this is certainly bad news about ramadi. you know obviously contrast that with what happened over the weekend with our special forces taking down abu sigh jeff. things are not going well for us, our coalition, and i think things are only going to get worse. the the president came out early and said this is going to take a couple of years. well it depends on your level of effort if you only get 18 strikes against ramadi, that's not a lot. we lost that town and i think the situation is going to get worse in the days ahead. melissa: encouraging news in syria as u.s. special forces killed a high-ranking isis figure in an overnight railed. he was known as isis' finance

chief, in charge of the group's oil and gas operations, the raid reportedly yielding a treasure-trove of materials that could outfight isis including laptops and cell phones and documents and electronics. captain, to me, this is a big deal because you look at the money side of it and money is so much of what drives their operation. this temporarily at least halts a lot of their money-making operations, oil in particular. how meaningful is that? >> well, i think it's going to really spook the heck out of them, because here's the deal, once you capture that stuff you start unwinding the networks or penetrating the networks, so people who were doing business them people who were taking the money moving the money, people who were moving product the intermediaries, all those folks now have to be considered as compromised. so even if they are or they are not, you have to assume that they are and the same thing with your communications channels and networks because if they got the cell phones and and they got the computers, they're going to figure out what web

sites you were on, plus they've got his wife who, i'm sure overheard a lot of things even if she wasn't directly connected. melissa: and, peter, technically you had to put some boots on the ground in order to get this done, they didn't do it from the air. somebody had to go in. does this tell you what needs to be to done? >> well yeah, i mean it does. going after leadership is critically important. we're going to find out what effect this has as captain nash mentioned, in the future, whether this is a big deal or not or they have somebody that can step right up. we have 3,000 troops in iraq now helping the hapless iraqi army, but, yeah, i think more direct action is -- by capable forces whether those are americans or others is critical. and i think you see the difference between the u.s. forces and the iraqi forces and the capabilities there that, the differences. and i think you're going to need much more capable forces to win this fight with isis whether americans or others. melissa: meanwhile, one

congressman warning we're not doing nearly enough to defeat isis. listen to how representative deafen knew necessary character -- nunez characterized isis. >> this is really the sixth generation of al-qaeda. we are containing isis within the borders of iraq and syria. outside offed that, we're not doing -- outside of that, we're not doing much. many of the fighters we know, are coming from north africa. and if you don't stop that flow of fighters, plus the flow of fighters from the west that are coming down in through turkey getting trained and then coming out to the west, you're going to have an ever increasing terrorist threat for the united states and our allies. melissa: captain nash is that true? is it about the flow of fighters? >> absolutely, it's true. so what's going on here is you're not only drawing them into the fight where they get practical experience, training and a loss of fear of killing people you've got these twisted little minds who want to go in there and do that. and, you know you're going to have people saying well, they

were over there in syria fighting and now they're back, we'll just monitor them and take care of them. if you act out a fantasy like that of killing people, you don't rehabilitate that kind of a mind. you either have to lock it up forever or kill it. melissa: that's terrifying. gentlemen, thanks to both of you. climbing 90 floors, over 1,000 people came out for the first of its kind fundraiser at 1 world trade center. participants climbed all 180 flights of stairs to the top. that's over 2,000 stairs! to see that beautiful view. one climber made it to the top in less than 12 minutes. i don't know how that's possible. the money raised will go towards building high-tech homes for veterans. amazing. happy hour could be coming to taco bell. why one of its stores just applied for a liquor license. plus it's the end of an era and a worrying trend. another iconic new york store is closing its doors for good.

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♪ ♪ >> i'm melissa francis with your fox business brief. human stock tickers are making a comeback, u.s. mutual funds actively managed rose by 2.25% this year, a better return than mutual funds that just track various stock indexes. research from morningstar also

shows the number of actively managed funds beating their benchmark has more than doubled. first loop continues to spread with some saying it will kill another -- bird flu will kill another two million chickens. the total number of affected birds is now 35 million. and hertz is raising its car rental rates. airport prices in the u.s. will go up by $5 a day. locations outside the airport will raise their daily rates by about $3. that is the latest from the fox business network, giving you the power to prosper.

♪ ♪ [ girl ] my mom, she makes underwater fans that are powered by the moon. ♪ ♪ she can print amazing things right from her computer. [ whirring ] [ train whistle blows ] she makes trains that are friends with trees.

♪ ♪ my mom works at ge. ♪ ♪ ♪ ♪ melissa: so we told you about this at the top of the hour but president obama's new twitter account already causing controversy: the president showing his native chicago some love with his new personal account by following every single team in the windy city except the chicago cubs. they didn't take that snub lying down, tweeting: we're big fans of america, just saying. hashtag you missed the team. ouch, that hurts. [laughter] so your dreams may have come true taco bell has applied for a liquor license. it will test stores in chicago. joining me now, bruce trickel, ceo of trickel brands.

bruce it gives it a totally different kind of vibe. chipotle has alcohol shake shack has alcohol taco bell a different crowd though. >> i've just got to interject isn't it ironic to go to taco bell and then start drinking? i've already been drinking. i think they got the system messed up here. melissa: jack, what do you think? i love taco bell! but then again, i'm a really cheap date, so -- >> i've got to agree. they're selling dollar tacos at midnight to young men so who's not drinking who's walking in the door? >> exactly. >> this is a way for them to eliminate the middle man and cash in directly. melissa: it's only one store bruce, do you think it takes off and goes to other stores as well? chicago accounts for 1% of sales over at chipotle but it is available in all of their stores. >> well sure. it's not so easy to roll it out right away. let's face it nobody has ever

lost money selling any of what are considered the vice products, alcohol being the number one. so yeah, you're going to see this roll out everywhere no question. melissa: yeah, it's a good point. under armour t-shirts sparking outrage after vets claim it was disrespectful to the military. shows a group of men holding a basketball hoop with a striking resemblance to to the iconic flag raizing during the battle of iwo jima in world war ii. under armour has yanked the shirt, they've apologized, saying they deeply regret, on and on. bruce to me, this is kind of growing pains. i mean, under armour has been hitting on all cylinders, really killing it, and they go out and do something like this. >> yeah. it's just plain dumb really. i mean let's put aside the fact that under armour should never the word baller and underwear in the same sentence -- [laughter] it's disrespectful insensitive and, number three, it's really very obvious when a corporation

tries to be cool. so it misfires on every possible cylinder here, you're right. they're doing well everywhere else, they really missed the ball on this one. melissa: yeah. meanwhile, jack, i saw the avengers movie this weekend and very subtly on the arms of many of the enormous superheroes was the under armour symbol. they seem so very savvy in so many ways one misfire we can probably forgive them. >> they fixed it quickly, so okay. find the people responsible and give them an under armour biker shorts wedgie or something like that -- [laughter] melissa: i love it. all right. more proof that models can sell sexy beyond a size 0. according to new research the fashion industry can boost sales for using average-sized models in marketing campaigns. in fact respondents preferred an average-sized model. bruce trickel, you're brave, so i'm going to let you tackle this one first. they're talking about people that are still like a size 6, so

it's not really average, it's still very much on the small side. but i think for a long time they thought we were so stupid that if you put stick figure women out there in these jeans, i will look like that. no. instead you put out more normal-sized people, and they still look great, and so you buy it. >> first of all, this idea's not new. dove did wit the you are beautiful campaign, and that one made perfect sense. here's where kent made a mistake, and every marketer knows this, and i guess academicians do not. if you ask people what they think, they tell you what they think. but when people purchase, they purchase based on what they feel. and people feel when they're buying -- especially fashion -- aspirational. they don't want to see pictures of reality. they want to see aspirational pictures. it's got nothing to do with being stupid, it has to do with being hopeful. it will not work. melissa: i'm going to let you end on that note. bruce trickel, thank you so much. jack, i'm going to spare you on that one because that's dicey.

mitt romney and heavyweight champ evander holyfield face out off in their version of the fight of the century. who needs mayweather/pacquiao? plus, a new hollywood heart throb slipping into steve jobs' famous turtle neck sweater. you can never have too much money.

♪ ♪ melissa: whether it's on wall street or main street, here's who's making and spending money today, including the new owners of this beatles guitar. it was played by george harrison at the peak of beatle mania and just sold for nearly half a million dollars at a new york auction. harrison is said to have borrowed it from a music store before playing it all through the summer of 1963.

ooh. and winning more money, american pharoah the kentucky derby winner, finished first in the preakness stakes and is well on his way to securing the triple crown, although we just jinxed him with that. the makers of the new steve jobs movie, it starred michael finishing assbender -- fassbender, i've got to admit seems pretty intense. >> you can't write code. you are not an engineer. what do you do? >> the musicians play the instruments. i play the orchestra. >> no one sees the world the same way you do. [cheers and applause] melissa: oh, the action the the drama! it's just like the avengers. watching for a new record on the dow and the s&p as we head into the close, let's check in with liz claman and see what she's

got coming up. liz: we are watching that s&p will it be yet another record melissa? we will tell you in the final hour of trade. and the commencement address given by the most famous american ceo is the talk of town and the talk of colleges and universities around the nation. gw university nabbed apple's tim cook. but what was the one line that affected those students in the audience the most? coming up, we've got a fox business exclusive with the student body president at gw who has that one thing cook said that has all his friends ready for the real world. nick gumas outgoing student body prez joining us live and exclusively. didn't google try google glass and it kind of petered out? the company that's ready to roll out wearable smart glasses, and are we really at the mercy of hackers every time we get on plane? the surprise turn in the air and the scramble to now block air

hack attacks. that's pretty scary stuff melissa. we've got much more on the story coming up. melissa: liz, thanks so much. the world's oldest toy store is shutting its doors for good. paying rent on one of the world's most expensive streets. at the end of the day, it's all about "money." ♪ ♪

>> >> mitt romney's squaring off with the evander holyfield. the presidential candidates could last two rounds. no actual punches were thrown. giving up one round earlier but they were to raise $1 million.

one of the favorite toy stores will say goodbye to the big apple fao schwarz is closing its doors. we are joined live from the iconic store. we see more and more of this >> unfortunately this building is the famous office building but a lot of customers are not walking in with that dream hundred $50 teddy bear some of this is the last store in the world that is open but they did say they would look for another spot in manhattan

the average rent is $36 a square foot so along fifth avenue on the ground he will pay $35 million annually in rent. let's talk about the iconic piano actually just got off playing back but now who will occupy that plays? more zuckerman is the landlord for fao schwarz. they did let them out of the lease early they were supposed to be here through 2017 they said we cannot do it there is not enough sales and the brick and mortar spot it is all about on-line >> i will save a fortune every time we walk by there. i am thrilled. it is a money saver.

that is all we have for now. the market is up 50 points to better than liz claman to take you through the last hour? liz: can the s&p make it in three records in their role in what is causing the trifecta? what is the disconnect between the stock market and the economy? traffic is running between philadelphia and new york after the amtrak crash. house a far passenger jets from hackers? the fbi is checking into a claim that he could control a flight and he was nowhere near the plane or the airport. the markets are charging ahead. let's start with the countdown. ♪ liz: beginning with breaking news is is a good bet your