ultimate sacrifice. theirs is a war story that deserves to be told. i'm oliver north. good night. feeling we can conquer the world. ♪ ♪ >> i did not have sexual relations with that woman. john: thastles a lie -- that was a lie. more often politicians spew words consultants like. >> fair shot, everybody does their fair share. fair shot, and everybody's doing their fair share. john: a word may get you in trouble four words may kill obamacare. >> without it, the act simply can't function. john: politicians invent words and avoid words. >> unwilling to utter the words radical islamic terrorism. john: they quibble about words' meaning. >> it depends upon what the meaning of the word is. john: and they get in trouble for saying the truth.

>> i like being able to fire people that provide services to me. john: in politics -- >> it's not what you say, it's what people hear. john: is he right? that's our show tonight. ♪ ♪ >> and now, john stossel. john: now that election season has begun,well hear -- we'll hear more lies from politicians. i guess they don't usually lie outright, but they play with words so is everything they do or propose sounds great. i long for day when a politician runs a campaign ad that tells the truth like this one. >> hi, i'm gil fulbright. the people who run my campaign have made commercial, and i'm in it. this campaign, it's not about me it's about crafting a version of me that'll appeal to you. a version that visits random worksites with paid actors pointing at things. as a conventionally attractive

and yet curiously still family. my name's gil tug dwight but, hell, i'll change my name to bill fulbright or -- i approve this message. john: i'd vote for that guy. unfortunately, he's just an actor doing that commercial for a group that pushes anti-corruption laws. i also doubt that more laws will make politics better. to win votes, politicians will say all kinds of things, and it's dangerous if a law allows some judge or another group of politicians to rule. yes, you may say that. no you can't say that. we don't want politicians making those judgments. so politicians will continue to use jargon slang and bluster to manipulate us. that's part of the subtitle of a book called "dog whistles, walkbacks and washington handshakes" written by david mark. dade you say you've -- david,

you say you've figured out how to decode what they say? >> yeah. i've followed politicians for a long time, they tend to talk in the same manner. and many of these people have quite accomplished professional backgrounds, they were doctors, lawyers. you know in their previous lives they didn't use to speak this way. john: the one that gawls me is -- galls me is spending cuts. >> yeah. this is somey members of both parties when their talking about the rates of increases in spending. not actual cuts as you or i would know them. john: so we're spending 10 billion this year and next year we're going to spend 11 billion, but we wanted to spend 12 billion so we're going to call that a billion dollar cut. >> right. most people have better things to do with their lives, families to raise, jobs, etc. and they're not paying close attention to the intry cat says. -- intricacies. revenue is another term for tax

hikes. this is something that's been pole tested by consultants of both parties. usually it's democrats who are pushing it. sometimes republicans, though whether it's the gas tax or other areas. john: people like revenues they don't like tax hikes. government officials use enhanced interrogation for torture. >> this was something that was vetted by government lawyers where they could not come out and say openly torture or another word such as this. this is something that was put forward by attorneys because they knew they were probably going to face lawsuits over that. john: then this always gets me stimulate, subsidize aid, invest bail out, support grow. this is really just another way to say i'm going to take money from one group and give it to you guys. >> these are all again, consultant-tested words. particularly that term, "invest." democrats, after they lost a series of presidential races, mcgovern, mondale, dukakis, they stopped talking about spending, they began speaking about

investing in the future. john: sometimes politicians must know are deceitful, but they say 'em anyway. >> women make up about half our work force. but they still make 77 cents more every dollar a man earns. >> women workers should not be making 78 cents on the dollar compared to men who do the same work. john: all right. the numbers are accurate, but they both know -- and obama's own labor department did a study on this -- that the reason for the difference is we men are crazier than women. we're more likely to work jobs that might kill us travel for the job, work longer hours. it's not the same job. and when it is, we're paid about the same. >> right. and women take time off the work force to raise children, and that affects earning power because they don't get to the same corporate levels, etc. this is something both parties put forward -- john: but they know the truth but they say it anyway.

>> it's technically true. as happens so often in politics, you take one factoid and twist it and contort it into something totally different. john: thank you, david. >> thank you. john: there are a few poll-tested phrases both parties use. here's one. >> we have the first president in the white house who doesn't believe in american exceptionalism. >> american exceptionalism. >> i'm a firm believer in american exceptionalism. that's american exceptionalism. i believe in american exceptionalism in every fiber of my being. john: some words appeal more for democrats, others work for republicans. here to defend republicans is guy benson, political editor of townhall.com. to defend democrats, john hanna who worked for john kerry and barack obama. i hear hillary saying everyday americans. >> yes. it is a phrase that a lot of consultants and a lot of wordsmiths kind of grapple with

every cycle to figure out which phrase to mean the same thing -- john: because people don't like ordinary? >> they don't like ordinary americans. nobody likes to be called an average american, but everyday americans is what she's using to convey the vast majority of people who are in the middle class or who think they're in the middle class. john: it must have been poll tested, the war on women -- >> the republican party is at war with you and, therefore, you should not even consider what they have to say. john: this worked? >> certainly in 2012, i think there were a number of candidates on the republican side who said certain things that helped feed this national narrative. >> i think a lot of these slogans are deceitful as they are at simplifying complex problems, and they're effective. john: you also hate it mark when republicans say we can't be simply throwing more money at the problem. >> yes, that makes me want to pull out my hair. like i said, we are throwing -- we are investing -- well, this is the flip side of what

democrats will say, we're investing -- >> our future. john: but the republicans are right, we are throwing money at poverty. >> when wilson created the department of veteran affairs, he created an infrastructure and hired a bunch of people who were helping veterans -- john: and how's the v.a. working? >> yeah, exactly. and that's -- >> hang on. >> we're depersonalizing these problems. when we say throwing money at something, it makes it sound like every use of federal funding is wasteful. >> of course there needs to be federal spending, just not too much of it. and when the federal government fails -- >> and when you -- >> hang on, when the federal government fails as it does frequently, it seems like your side the solution often is to say well, it's probably because we haven't funded it enough, so let's take more of other people's money -- >> here's another. isis kills people so are they terrorists or radical islamic terrorists? the president doesn't say

radical islamic. >> we need to stop this bizarre orwellian double speak. we cannot defeat radical islamic terrorism with a president who's unwilling to utter the words "radical islamic terrorism." >> guy, this seems sort of unfair because bush didn't like the use the phrase either. this will make enemies of a lot of people. >> right they're walking this fine line because it's very clear what the problem is. >> john: welfare people don't like. safety net they do like. >> right. because they see themselves as potentially someday needing a safety net but never identify with the kind of welfare years that reagan criticized in the '80s. john: the debate used to be pro-abortion or anti-abortion. >> oh, no, you can't say those words. choice sounds a lot better because abortion's awful.

choice is, okay -- >> life sounds better than death. >> well, i would just say -- john: pro-gay marriage versus pro-traditional marriage. >> right. pro-gay marriage is marital equality. >> equality's an important thing. >> traditional marriage once upon a time meant marrying within your race. >> i think that's maybe a little bit of a cheap shot. john: we specialize in cheap shots on this show that's fine. let's close with these slogans that these candidates use. marco rubio, a new american century. rand paul defeat the washington machine. i kind of like that. but hen this he goes on to unleash the american dream. cliche. hillary clinton ready for change ready to lead. does this make a difference? >> i think rubio's tricky because it's going to bring attention to his weaknesses. he's a new candidate relatively

inexperienced so i'm surprised he went with that. >> i do think the first part of rand paul's slogan is smart defeat the washington machine. everyone hates washington d.c. everyone hates, you know, the system as it exists for different reasons. but running against washington is smart. john: president obama won big with yes, we can. >> yes, we can. that means nothing. it means yes, we can anything, or i think -- john: it's meant yes government can. >> no, they can't -- john: as we've discovered. well into this administration. individuals can, that's in here how we do it without government if they don't get in the way. thank you, guy and mark. to join this argument please follow me on twitter at fbnstossel. use the hashtagsaywhat are or like my facebook page. we want to know what you think. coming up, political gaffes. >> let's give a welcome to

makaka here. john: but first, no one is better at clouding the truth than bill and hillary. >> the republicans seem to be talking only about me. i don't know what they'd talk about if i weren't in the race. john: when we return, the secrets inside the clinton scandal manual. ♪ ♪ excellent. researching a hunch, and making a decision. time for a change of menu. research and invest with e*trade's browser trading. e*trade. when cigarette cravings hit, all i can think about is getting relief. only nicorette mini has a patented fast-dissolving formula. it starts to relieve sudden cravings fast. i never know when i'll need relief. that's why i only choose nicorette mini.

♪ ♪ >> vast right-wing conspiracy that has been conspiring against my husband since the day he announced for president. john: that was hillary clinton's response when her husband was accused of having sex with a 21-year-old. her husband was even more evasive when lawyers tried to determine if he'd lied under oath. they knew whether his lawyer knew what he was doing with monica lewinsky. his answer' a classic. >> it depends on what the meaning of the word "is" is. john: lawyers get good at using words to deceive. what i'm leading up to is that few politicians are better at saying things that help them weasel out of scandals than bill and hillary. kim vasel suggests the clintons

have a clinton scandal manual within easy reach with a standard operating procedure that never changes. forty years ago the life of a man running for arkansas governor turned out to be, amazingly, a brilliant commodities investor. in less than three weeks, she doubled her money. she actually tripled -- no, quad ruined her money -- no, even more. >> hillary rodham clinton made almost $100,000 in the cattle futures market in the late '70s. many wondered whether that was a sweetheart deal arranged for the governor's wife. >> mrs. clinton originally invested $1,000 in cash. >> i don't understand how that could have possibly occurred. john: how could that possibly have occurred in less than three weeks? i can't imagine. not only that she didn't even remember making all that money. >> the accountant and my husband and i missed the fact that we

had actually made some money. >> you didn't remember the profit? >> no, i did not remember that profit. john: $100,000 here $100,000 there double the money her husband would make as governor who remembers things like that? and yet she was never punished for any of it. the white house said a commodities expert reviewed mrs. clinton's trading and found no violation of the rules. around that time there was also the white water scandal when clinton friends got sweetheart real estate deals and the bank failed. when prosecutors tried to figure out if the clintons were behind it the head of the real estate deal said the records were delivered to the governor's mansion. the clintons -- bill was governor now -- said the records? they're just, they're gone. they've disappeared. seven people went to jail but not bill not hillary. hillary came on my own tv program to talk about it. i like way hugh downs introduced the segment. >> tonight hillary clinton under

siege. an avalanche of serious charges and sharp criticism of the first lady who's been called a congenital liar. >> how did you get in this mess where your whole credibility is being questioned? >> i ask myself that every day, barbara, because it's very surprising and confusing to me. john: ha, ha, ha, it's confusing to me. today people say say whitewater? what's that? though they do remember the next scandal -- >> i did not have sexual relations with that woman. john: six months later -- >> indeed, i did have a relationship with ms. lewinsky. john: again no lasting damage. hey it's just sex. but then there's also cover-up and lying under oath. but, hey, people lie about sex. wake me when bill or hillary lie about something really important, something that affects people's lives.

>> u.s. officials are investigating whether or not the attack on the consulate in libya was an organized terrorist attack. >> did somebody get advance warning of this attack? john: secretary of state clinton fist blamed the a-- first blamed the attack on a youtube video, even though the state department had information about it being terrorism. when confronted about that, she said -- >> i take responsibility. john: people like it when politicians say that. then comes the excuse. >> in the fog of war, there's always going to be confusion. john: then deflect the question by saying i don't really want to be partisan when we're talking about something important. >> what i want to avoid is some kind of political gotcha or blame game going on because that does a disservice to the thousands and thousands of americans -- john: and what does it matter anyway? >> the difference between getting it wrong and committing wrong. john: getting it wrong versus committing a wrong.

politicians taking notes at home? though i don't know if you normal politicians could get away with breaking e-mail rules the way secretary of state clinton did. >> it would have been better for me to use two separate phones and two e-mail accounts. i thought using one device would be simpler -- john: except it turned out she used two devices. >> iphone or android? [laughter] >> iphone. [cheers and applause] okay, in full disclosure -- >> blackberry. >> and a blackberry. john: she just lied. and what was in those e-mails? >> i took theented step of asking that the state department make all my work-related e-mails public for everyone to see. john: except she probably didn't. she turned over only e-mails she said were relevant. the rest she wiped clean from her home server, a private server government officials aren't supposed to use.

then she refused to give her server to a third party for an independent review. consequences? punishment? nothing so far. but at least after benghazi and the e-mail scandal her fellow democrats finally turned against her. >> nope. >> the witch hunt continues. john: witch hunt became the word of the day. >> republicans are latching onto this witch hunt. >> all about a witch hunt. >> after all that you just mentioned, bill clinton left with a 65% approval rating hillary clinton is the most popular politician in the country, and you're discussing a nonscandal, nothing illegal, full access, and it's all politics. john: nothing to see here, breaking the state department rules, erasing the server, two financial scandals records disappear taking advantage of a 21-year-old girl then lying about it, that's just politics. finally, though with the clintons i shouldn't say finally the latest scandal is

revealed in the book "clinton cash." after the state department helped get president putin a big uranium deal he wanted a flow of cash made its way to the clinton foundation. four donations totaling more than $2 million. not publicly disclosed by the clintons. what did the clintons do about that? let's pull out the scandal manual. it must say something about that in here. oh yeah it calls for the aw shucks response. >> i asked kelly about this -- hillary about this and she said, you know no one's ever tried to influence me by helping you. john: say what? no one ever tried to influence them? people gave billions to the clinton foundation, including some who want special treatment from our government. but there's no problem? no says hillary. it's just i money for charity. >> i am very proud of the work the foundation does. john: but what work? the foundation hasn't geffen

much to charity -- given much to charity. that's repulsive, but apparently the clintons are teflon. brian williams misremembers hostile fire, he loses his job. hillary says i remember landing under sniper fire, we just ran with our heads down to get into our vehicles. that was supposedly in bosnia. when she was caught in the lie hillary just said oh, i misspoke. but she didn't misspeak, it was total fabrication. the clintons lie, take money from foreigners break government rules. there must be magic in this manual because the odds-on betters say in the upcoming presidential election the overwhelming favorite is still hillary. maybe you can explane this to me. explain this to me. coming up, stupid things politicians say. >> unchain wall street! they're going to put y'all back in chains.

♪ if you're an adult

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john: i'd like to get rid of obamacare but it's the law of the land. republicans can now vote to repeal it, but the president will veto it, so we're stuck with obamacare for now except now the supreme court's debating whether four words might dismantle the whole thing. the affordable care act says americans are covered if they're enrolled through an exchange established by the state. established by the state has become a big deal because 34 states didn't set up their own exchanges, the federal government set one up that covers people in that state so is that legal? the decision is expected sometime this summer. can four words really kill obamacare? judge andrew napolitano obsesses over words like this. i use the word state to refer to the federal government and the state. >> well it's interesting you say that. most people do, john, but the federal government never uses

the word state to refer to itself. it only uses the word state to refer to the states. so when obamacare was originally enacted, that statute that nobody in the congress ever read before they voted yea or nay on it it authorized the irs to give tax credits to people who needed them in order to afford obamacare and who purchased it through exchanges -- john: established by the state. >> then that was challenged before the supreme court because the states were forced to establish it. you establish these exchanges otherwise we'll deduct money that we owe you for other payments. supreme court said you can't do that. you can't twist the state's arms. if you want an exchange in each state you, the congress set it up and pay for it. so congress established the exchanges in 34 states that decided not to establish them. then the irs started to award the tax cents anyway. question: can the irs award tax credits to people who buy the

product from exchanges set up by the feds, not by the states? john: and you say the supremes have a bias toward not overturning things. >> yes. the supreme court believes that their job is not to find ways to disestablish what congress has enacted but to find ways to the make it work. so if there is a typographical error or if there's an error known by the scrivener's error -- we know what they went, but they didn't write it down exactly the way they meant -- john: and that's a what they're arguing here. economist jonathan gruber made the mistake of getting caught on tape speaking truthfully. he brags about how they schemed when they crafted the law. and here he says the law was designed to pressure states to sign up. >> what's important to remember politically about this is if you're a state and you don't set up an exchange, that means your citizens don't get their tax

credits. john: they thought that would bully all the states, but 34 didn't. >> and this is what this is about. the question is when mrs. pelosi and company wrote the statute, did they mean that the irs could award tax credits for all exchanges no matter who set them up? did they use the word states generic? did they every contemplate that the supreme court might change that part of the statute? so if the court wants to try and is salvage a statute it's already found constitutional, it will say, well by states they meant by government. if the irs cannot give tax cents to people who buy obamacare in exchanges set up by the federal government it will collapse. because the people for whom it was written simply won't be able to afford it. john: we will know presumably sometime this summer. thank you judge napolitano. >> you're welcome. john: established by the state is just a typo as obamacare supporters claim, it won't be

the first time politicians goof when crafting a law. 1872 a tariff was supposed to exempt fruit plants, fruit plants with a hyphen, which means only plants that bear fruit. but instead congress wrote fruit comma plants. that cost the government what today would be billions of dollars. congress rewrote the law passed the new one with a hyphen instead of a comma. today however, there won't be any rewrite to save obamacare if the supreme court throws out the subsidies, so we'll wait and see. next, ranking the words used by different politicians. which words will get you to vote for them? ♪ ♪

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♪ ♪ john: every politician obsesses over what he should say when he speaks, which words will move people. what will get people to like me?

heck i obsessed over this when i was dating. i wish i had an invisible ally at the time who sat on my shoulder and told me stossel, that's a good line or, no, she's not liking that. today's politicians actually have that. consultants submit their speeches to groups of about 30 people who are then asked to turn a dial to register which comments they like and how much and what they done like. don't like. frank luntz arranged for this folk group for the scott walker comments on megyn kelly's show. you did this for us. how does this work? >> it's pretty simple, and by the way, there's a reason i'm dressed without a jacket and tie, because i knew there was the potential this could be hostile, so i wanted to be as least threatening as possible. john: hostile because i may ask you questions such as how can you be such a jerk helping people -- >> why are you wearing a blue shirt and not a white shirt? because someone told you you look better on television.

that's what this is about. it's about how to instill credibility to ways that the public understands and appreciates. and that's my responsibility to help explain a process, a principle, a product. whatever it takes, my job is so that the average consumer or the average voter understands accurately and effectively what that message is. john: how do you do it? you don't stop people in the street and say hey, come on in and be in a focus group. >> typically, we'll get about 6 or 700 applications, and in the end about 40 people get invited and usually about 30 people show up. they have to have the right demographics. the right mix of age, income, education -- john: republicans -- >> democrats exactly. because if it's not properly represented, you don't get a go sample. john: let's watch how they change as the candidates speak. here's scott walker again.

>> we've had an ivy league-trained lawyer for the past six years who was good at reading off the teleprompter but who was bad at leading this company. >> i mean, that's incredible. the red line represents republicans, the green line represents democrats and walker's point about the ivy league president who has failed to lead us and we need someone far better than someone with an education resumé, that works with democrats and americans. john: people don't like ivy leaguers -- >> no, it's that -- john: you're an ivy leaguer. >> i'm university of pennsylvania, i'm a quaker and damn proud of it. walker's articulating the difference between himself and barack obama and he's doing it in a very effective fashion. all i do when these candidates speak i then go after they've spoke season and see -- and see what words work and what words don't. john: rand paul at cpac.

>> what drives us is the desire for freedom. the history of man is the history of men and women, striving to restrain the power of government and expand the realm of freedom. >> brilliant. it's brilliant because he uses -- focuses on the principle of freedom which everybody can agree with. i see a message that is incredibly powerful from rand paul that has the ability to unite republicans and democrats -- john: what's the message? >> the message of freedom can. you decide. john: but he says striving to restrain the power, he says striving to restrain the power of government, it shoots up. >> yep. john: he says will you fight for freedom, it comes down. how do you conclude freedom works? >> because when he says will you fight for freedom, it comes down only among democrat not republicans. would you advocate for freedom, support freedom, stand up for freedom? john: one word can make that big a difference? >> a single word. if you call it an estate tax, it's for rich people.

if you call it a death tax, it's for everyone. if you talk about drilling for oil, it's dirty. if you talk about exploring for energy, it's clean. if you talk about a voucher, it's a piece of paper. if you call it an opportunity scholarship, it's getting an education. if you call it carbonated it's chemicals. if you call it sparkling it's how it makes you feel. john: so you're in the deceit business. >> have i said anything wrong to you? it is about clarifying communication. it's about getting the words and phrases that explain and educate to the american people. john: let's look at a test of marco rubio's speech when he announced his candidacy. >> if we remember that the family, not the government, is the most important institution in our society -- [cheers and applause] if we remember that all human life deserves protection of our laws -- [cheers and applause] and if we remember that all parents deserve to choose the education that's right for their children then we will have a strong people and a strong nation. [cheers and applause] john: to me, these scores look

flat. >> but they're up at the 80s. that's the top 3%. john: he's really a good speaker. >> he's an amazing speak orer, and that's the construct of if then. if we do this, we get this. marco rubio is the best communicator among all republicans. i'm looking at that power word, that power phrase that causes people to pay attention, and they're about a dozen of them we think of the communication in our heads. when they talk about a fact-based approach, we assume they're telling us the truth whereas if they say evidence-based we're not sure because there's evidence for the prosecution, evidence for the defense. that's what messaging is about, how to say things in a way that people hear 'em. simple philosophy, it's not what you say it's what people hear. john: thank you, frank luntz. >> thank you. john: lots of cynicism coming up and stupid things that politicians say.

time upon a once people approached problems the way same. always start at the starting. and questions the same asking. but that only resulted in improvements small. so we've got some ideas new. garbage can create energy. light can talk. countries can run on jet engine technology. when you look at problems in ways different you new solutions find. ♪ ♪

♪ ♪ john: politicians say the darnedest things, and when they do it sometimes costs them elections. this senator never recovered after he said this: -- >> still a hit over here with the yellow shirt, makaka or

whatever his name is, he's following us around everywhere. john: that was senator george allen of virginia, he'd been pestered by a guy constantly following him, senator allen let his supporters know what the guy was doing. >> let's give a welcome to macaca here. john: turns out in the belgian congo white colonists would sometimes use the word makake to describe africans in an insulting way. senator allen doesn't know that but it didn't matter. he lost the next election to jim webb. more recently a new presidential candidate, ben carson, was mocked for saying gay people choose to be gay. >> a lot of people who go into prison go into prison straight and when they come out, they're gay. did something happen when they're in there? >> i'm not sure what the controversy's about, prison can change a person. i'm not sure if it makes you gay, but it sure looks like fun.

john: let's ask comedian tom shillue on redeye making a joke. why is what carson said a gaffe? he's saying what he believes. >> gaffes on the republican side usually have to do with someone saying what they actually believe. maybe you should stay away from any questions that, you know what politicians need so today? -- to say? i don't know. john: we've got a vice president who is constantly saying weird things racist things. you cannot go to the 7 september/eleven unless you have a slight indian act sent. >> he's trying to be funny, i guess, you know? john: if he were a republican he would have been pounced on. >> absolutely. joe biden hardly ever gets in trouble for the content, it usually has to do with him trying to represent to the crowd on hand -- relate to the crowd on hand. if he speaks in front of an

african-american crowd, he tries to urban it up. if you're a woman he likes to lean in and kiss you on the neck. by the way women love that. [laughter] john: romney had less success. >> he got in trouble because he wasn't able to defend the things he said which weren't really gaffes unless he could justify them. john: 47% of the people who will vote for the president no matter what they're dependent upon government. >> perfect thing. if you're running for president, you can make a point about the percentage of america that is dependent on government. john: and he thought he was speaking privately for that. >> well, he should have been speaking publicly. and then after he was caught saying that, he should have spent the rest of the campaign talking about the 47% -- john: yeah, they are dependent on government! >> exactly. then you've got the 53% who said, oh, yea, i don't like the sound of that. it would have worked. john: one more thing romney got trashed for saying. >> i like being able to fire people who provide services to me.

john: yeah, me too. that's the free market. >> who doesn't like doing that? you give a big tip to somebody who does good service, a small tip to somebody who's not very attentive. he could have justified that one as well. josh john if you don't like a ford car, you like a gm car, it makes 'em both better. >> again, if you can't defend your gaffes, you're out. john: before mike huckabee became a candidate, he got annoyed because democrats suggested people need to take care of women. >> they cannot control their libido or they reproductive system without the help of the government. john: cannot control libido got him in trouble. >> you know, what really was the problem is there's a rule in politics, don't invent fictitious relatives. we have plenty of them. uncle sam, you can use him if you want. he's intimidating, but we know

what he does. sugar daddy, but uncle sugar? sounds like he should be on the sex registry. john: thank you, tom. um, i like it when politicians make gaffes because sometimes it reveals truths. i thought it was great when the president admitted this: >> the reforms we seek would bring greater competition, choice, savings and inefficiencies to our health care system. john: right. new inefficiencies in our health care system. truth bleeped out 3. next we'll decode a speech by the presidential front runner, what she says versus what her words really mean. ♪ (piano music) ♪ fresher dentures, for the best first impression. love loud, live loud polident. ♪ ♪ fresher dentures...

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snapfix feature. angie's list helped me find a highly rated service provider to do the work at a fair price. come see what the new angie's list can do for you. . john: a few clever words can make a big difference in politics. these famous phrases changed the results of presidential debates. >> there you go again. >> senator you're no jack kennedy. >> where's the beef? john: great line though mondale still lost. this helped a candidate win unfortunately, he didn't keep the promise. >> read my lips, no new taxes. john: today we've got politicians who bore us by using the same poll tested words again and again. >> everybody get their fair shot, everybody does their fair

share. >> everyone gets their fair shot and everyone gets their fair share. john: reminds me of the movie princess bride. >> i do not think it means what you think it means. john: politicians do know the meaning of words like investment free, fair share and so on they just twist the meaning. i wish we had subtitles when politicians spoke. a guide to what they really mean. for example in the woman most likely to be our next president speaks, you'd see something like this. >> i know in a time when we're afflicted by short-termism we're not looking over the horizon for the investments that we need to make in our fellow citizens, in our children. we will have to overcome deep divisions and try to begin to replenish our depleted

reservoirs of trust. we need to making middle class mean something again. we need to elevate work that is meaningful. john: and so on. so was our doing that unfair? maybe, but her smug distortions make me mad. in the marshall review kevin williamson points out with hillary, appearances are everything. her campaign's launch video opens with a young mother describing a common problem. my daughter is about to start kindergarten next year, so we're moving just so she can belong to a better school. john: she has to move to a better neighborhood because the public schools in her neighborhood aren't very good. while republicans offer to address that by letting parents have school choice. hillary fights. that she forces the woman to move to the new neighborhood. hillary has gone so far to link school choice to islamic

terrorism and white supremacy. does truth mean nothing to her? >> we need to stop this bizarre orwellian double speak. john: cruz was talking about the politicians' refusal to use the word islamic terrorism but phrase applies just as well to hillary. orwellian double speak is a reference to george orwell's book animal farm. synonymous with repression orwellian. he's been dead for 65 years but uses words he coined cold war thought police. oppressive governments and how they manipulate words. orwell wrote political language is designed to make lies sound truthful and murder respectable. they give an appearance of solidity to pure wind. people who want to get elected will say just about anything

orwell's work gives us another reminder why we ought to keep politicians' powers limited. that's our show. see you next week. is here for you and your money. >> meanwhile, "the willis report" is next. gerri: hello, everybody. i'm gerri willis. this is a special edition of "the willis report" with a fox business exclusive investigation on the faa's new hiring policy. "trouble in the skies.". a diversity program for america's airports comes into question. >> the faa takes dramatic changes to the way they're hiring our air traffic controllers. this is troubling. >> they threw you away, what do you think of this? >> they don't know what they want. >> reporter: and there's evident of cheating to get crucial aviation jobs. >> there are valuable pieces of information that i had t