us. let not your heart be troubled. have a good weekend. see you back here monday. >> winning the john: winning the presidency. what does that take? a strong debate? is it all theater?in the theater of politics.ennedy. >> commerce, education, and what's the third one there --

john: tonight we take you behind the scenes. we'll show you what they don't like to talk about. >> the line is okay in politics. john: what's behind winning the presidency? when it comes to winning the presidency, i would like to think the choice is about whose ideas are better. but when you talk to people behind the scenes, they talk about moments. >> there are a series of moments, and that's what matters. john: remember the scream in howard dean stled john kerry in early polls. but then he tried to rally the troops. the room was noisy, and people in the room said it sounded like a normal rally. but because dean's microphone

picked up only dean's voice, the tv broadcast made him seemid crazy. this video is set to have shut john kerry, this is said to haveve helped bill clinton. george bush had who moan actual towards ronald reagan until the debate in new hampshire. there was a time when reagan looked strong. that moment helped change the campaign. >> read my lips, no new taxes.et >> the difference between a hockey mom and pit bull? lipstick. >> other ones you have to depend on your candidate seizing a moment you didn't expect to happen. john: most moments so far this election have been poorly >> phrased.

>> if you have a business you didn't build that, somebody elsece made that happen. >> we'll put you all back in chains. john: the media calm it gaffes. but the media don't know when when muskey teared up defending his wife. but in 2008 hillary clinton cried. >> i have so many opportunities in this country. >> she began to tear up. she was emotional. she showed being human. this is very personal for me. john: clinton's pounce. >> people perceive that as weakness. it makes her look like her campaign is in trouble. john: but the pundits were wrong. the day before polls showed her 10 points behind, the next day

she beat obama in new hampshire. she tears up and that moves 11 points in one day. >> she showed authenticity and voters were attracted to that. john: authenticity is rare in politics and presidential campaigns. >> the consultants strive to control everything. bob beckle counseled hundreds of candidates. here in cleveland the romney campaign is preparing a play. they are trying to get lots of people to watch. >> the only way you can attract them to the theater is if it looks good. one presidential campaign event in the fall, the general election, involves 400 people, advance people, setting up a stage. >> a a presidential campaign stop involves a lot of hard work.

john: most are paid to do this. some are volunteers. the planning starts days earlier.and >> we send people driving around small towns in america and ask r can we use your campus green? reporter: campaign staffs try to make sure the right number of people show up. hillary clinton's presidential campaign was run by patty doyle. >> you do row go calls. john: they even advertise in the mes sky. arena is bigger than the crowd it looks bad. >> the football stadium seats 80,000 people, the only problem, romney had 1,000 people in thehe crowd making the whole event

look like a flop. >> we are painting part of the backdrop for the shot that you see from the ricer. john: campaigns obsess about every sign, every camera angle. >> you have to see the campaign through the lens of the camera. >> we'll set them up on ricers and make sure the angles are right. the signs are always in the perfect position for television cameras. >> we have something like-foot 40-50-foot banners to cover t banners.eo john: what difference does it make?? >> visual matters so much. campaigns come down to photographs and photography. cameras need light and sounds.

>> ladies and gentlemen, please welcome the next president of the united states. >> >> if we fail, the message stays here with 2,000 or 3,000 people in ohio. the goal is to make sure it translates to as many people as possible. >> you are live on all the cables, can i get more from that crowd behind the gov? >> it may last 10 minutes. then they do it again. >> 1:00, 2:00 in the morning we do it again. it all goes into a truck. john: do you ever sleep? >> we went three days with no sleep or showers. john: and the fear that one simple mistake, even a poorly chosen image could destroy a campaign.

>> he didn't want to wear the helmet. i heard his body man tell the advance person he didn't want to wear the helmet. the answer came back, they won't let you ride in the take without a helmet because it's unsafe. he relented. he should have stuck with his instincts. >> now he wants to be commander-in-chief. america can't afford that risk. >> one, two, three four, five. it ran only once but was talked about so much on tv it changed all campaigns. it was the first negative ad to use raw fear and emotion.

>> these are the stakes. we must either love each other or we must die. >> vote or die. pretty relevant. john: but pretty unfair to smear goldwater. mark mcken a worked on the bush campaign that ran this ad showing the candidate consoling 9/11 victims. >> you are president took ashley in his arms and embraced her. it was at that time we saw ashley's eyes fill up with tears. >> you are playing this music and we are supposed to vote for this guy because she tears up? >> that's what they did. this ad was absolutely pivotal. john: this ad also. beckle worked for reagan' opponent. >> i see this ad come on

television, this farmer and his son, a beautiful pasture. they put their hands over their hearts, and i stood up and put my hand over my heart. the tag line is re-elect ronald reagan. i said are you kidding me? i that is blatant and good. you may think it's corny. but let's face it, stossel. you think everything is corny. but if you can get an image like that it matters. john: ed rollins was reagan's campaign manager. >> there are two arguments you i make in a campaign, one is emotional and one is intellectual. wendy's was trying to convince people their burgers have more beef. >> whe you were at hope watching tv with your girl friend and saw this ad. >> it was my girlfriend who said that remind me of gary hart. what he all about?

>> that's not polling, it's just a comment from a girlfriend. >> i didn't actually. but that triggered in my mind something that made some sense that we could put in the next poll. it tested well. u mondale used it in a debate. wendy's spent $100 million on an ad campaign and gave me and opening for a line. it changed the race around overnight. it confirmed in people's mindpl something that had been on their mind which was is this guy really up to it? does he have the experience to do it? hart who had been on up an offensive has to be on the defense. and he doesn't handle it very well. john: there were several thing hart didn't handle well, butut that's another story. >> he was reeling and we camee back in another pun', the red phone. >> the most awesome responsibility in the world lies

in the hand that pick up this phone. john: they used emotion to sell the idea that gary hart was emotion. and decade later. hillary clinton consultants used the same theme to attack barack obama. >> in this kay it was barackd obama, can he answer the red phone at 3:00 in the morning. we said can gary hart answer the phone at 2:00 in the morning. do we think they stole it from us? absolutely. w w john: they do work. in the swing states they run all the time. >> if you are sick of hearing me approve this mess and, believe me, so am i. >> i'm mitt rap any and i approve this message. john: however, most of you won't

see those messages. you have been excluded. i'll explain why next.

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>> political parties spend millions trying to persuade you to vote for their candidate, but there's more to it than just convincing you. first they obsess about whether you are worth convincing.

>> the whole art of politics in presidential blocks particularly is to target those people who are with you at the beginning and leave them alone until you need to get them to vote. target those who are going to be against you and don't stir them up and focus everything you can on those who are persuadable. >> that may be 10% of the people, 20%? >> yeah. used to be 20%. this year particularly it's down to 10%. the art of finding that 10% is key to all this. >> no one did that better than karl rove. he pioneered what he called microtargeting. that was credited with winning the 2004 election. he compiled reams of information about people. >> if they own a gun what magazines they read, what car they own. >> we had a microtargeted voter file in which we had up 225 pieces of household level information about them. we knew what kind of car they had. >> republicans today most often drive ford mustangs, audition,

mercedes. democrats are more likely to own a honda civic hybrid, volvo or nissan leaf. they watch tv shows conservatives like "dancing with the stars" and modern family. >> you won't have to pay taxes for the rest of your life. >> liberals are more likely to watch "law and order" or "30 rock." >> tonight tgf will not be the worst thing on television. it will be john stossel. who's with me? >> yeah, not surprised that liberals watch that. >> what difference does that make? >> it tells you things like if you want to reach an independent swing woman voter, buy the house and garden channel. if you want to reach a republican-leaning but less likely to vote independent swing man, go buy the golf channel. >> rove did research on blacks who might vote for bush and found many are christians who watch these tv preachers. >> now in the name of jesus i command this debt out of my life. >> so rove placed advertisements

there. >> in ohio, in 2000, bush got 2% of the african american vote. in 2004, he got 16%. we were able to identify a group of african american voters who though, their history was overwhelming democrat, we had clues that gave us a sense they might be reachable. >> this year consultants want to reach not just swing voters, but swing voters in these 10 states. >> you take a map of the united states, and you just cross out states. just cross them out. say we can't win here. >> the rest of us, most of us, don't really count. we live in the wrong state. i live in new york. my state's electoral votes will go to obama, no doubt. doesn't matter what i do. or if all new york swing voters shift their vote. if you live in texas, same deal. doesn't matter who you vote for. texas will go to romney. >> why campaign in the other states? >> we don't. why waste our time? >> they do go there but just to raise money from rich people.

otherwise the consultants ignore 40 of 50 states. >> this is not about a national campaign. it's about persuadable voters in a few states. that's what matters. >> todd today campaign managers copied rove's strategy. first step, identify your key voters, and then get them to vote. >> your only priority today is getting people to vote. >> they call it got tv. >> have you had a chance to vote yet? >> hundreds and hundreds of volunteers to knock on their door you have to call them and remind them today is caucus day today is voting day call them once, call them twice. >> i'm calling to remind you today is election day. >> you call them again? >> sure. you make sure they know where their polling place is. >> it boils down to this one day. you have to make sure your voters get out. >> hi. my name is annie. >> today the phone system's automated, a volunteer presses a button, a phone automatically dials the likely supporter and

her name pops up along with a script. >> have you had a chance to vote yet? >> the campaign called these people months before. >> this is a close race. we appreciate you voting. >> the computer kept track of who said they'd vote for their candidate. then on election day you call them again to make sure they did. >> you did? well wonderful. thank you, mrs. casey. >> if you suspect they might not vote -- >> show up with a bus, a personal car? >> sure. >> people don't just vote anymore, you pick them up and take them there. >> yeah. it's an art form. >> when we return, i'l

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>> sometimes i feel sorry for presidential candidates. i feel their strain because they have to face us, the media. >> governor romney! >> mr. president! >> look at the candidates smile. >> you also said that you are

america's most tactless prince since carter. >> he smiled. they rarely show anger. they just keep smiling and laughing. >> thank you, thank you. >> don't get the impression that you aroused my anger. >> often they don't like the reporters. >> one can only be angry with those he respects. >> i bet mitt romney doesn't respect the reporters who followed him when he went to a memorial site. despite the somber nation of the nature of the moment, reporters shouted at him? >> do you feel your gaffes have overshadow your campaign? >> the candidates smile and repeat the message of the day. reporters feel as conduits for the message. >> their useless is what they can do to carry a message to the voters. outside of that they're useless. >> do you have a message of the day so we simple minded

reporters don't get accused by too many messages? >> i would never call you simple-minded, but yes. >> to build that bridge to the 21st century. >> in 1996, bill clinton said "build a bridge" 22 times. >> to build a bridge to help our parents raise their children. to build that bridge. bridge. bridge. bridge. bridge. >> all right already. i would think a candidate would say to you, you want me to repeat myself that much? i'd look like a more ron. >> they do say that. the really good ones get it and do it. >> yes you can't. >> you don't want to do, stay home. >> it's ice-cold and tasty. >> we follow them every. >> what you got? >>

>> groceries. >> mitt romney is followed by sometimes a plane more often a bus. the pack call it living in a bubble. nicole follows romney around the world. >> thank you, thank you. >> how many cities have you been to? >> i don't know how many cities i've been in. >> lost count? >> i have dolph lost count. it's not uncommon to lose track of time, day time zone. i do know -- >> wake up, you don't know where you are? >> the room always looks like the same, but the bathroom door is in a different place. >> they video anything that might be interesting. when i was her age it took four beefy union workers to do what she's doing. >> what do you have with you? >> a camera, all the cables that you need, the microphones, the tripod, and your personal bag. kind of like a satellite truck in a box. >> it's a tough job for reporters and the campaign staff. >> the emotional and physical

toll that running a presidential campaign takes on people is enormous. you're working 18 hours a day seven days a week. you've got a candidate on the phone every hour, calling and complaining about something. you just want to tell them to shut up and get back to work. it also requires having an understanding wife or you're divorced, you know. in my case, i got divorced. >> if you like vegetables, it's probably not for you. if you like sleep it might not be for you but it's fascinating. >> the 18-hour days don't seem like 18-hour days. they seem like it happens like that. >> nicole gets just four or five hours of sleep. she's usually up around 5:00 in the morning. by 6:00 a.m -- >> you have already received probably about three or four emails from the campaign, guessing you an idea of what the messaging will be for the day. >> the pac wants something new or a mistake. >> i've now been in 57 states. >> so candidates try to stick to the script. >> for an economy that's built to last.

>> for an economy that's built to last. that's built to last. >> nicole says she doesn't mind hearing the same speech again and again. >> when you know the speech so well in and out it makes it that much easier to pinpoint when there's something new. it's almost like your ears perk up. >> the whole pack perks up, what was that? >> you see all of us furiously typing or tweeting. >> sometimes campaigns play with reporters, use us for their purposes. get a joy in fooling the media? >> yes but more importantly in a campaign you want to have your own narrative at your own time. >> my running mate, dick cheney. >> before bush made this announcement, rove wanted to mislead the media. >> we had a guy on the campaign who was a leaker. >> how do you know he was a leaker? >> well, because he was a leaker. -- said, what's going on with the vice presidency? i said, look, big secret, don't tell anybody but bush has decided to go with jack danforth of missouri. >> the media ran with the false

story. >> felt sort of bad but i wasn't lying to the media, i was just giving misdirection to the guy who leaked. >> lying to the guy? >> well, yeah. it helps tell a story. when you want to have the story told by an evening anchor or the story told by the candidate who expresses in front of the cameras with as few filters as possible why he made this choice. >> four years later the "new york post" said john kerry had picked richard gephardt to be his running mate. this was of course a mistake. kerry had picked john edwards. john edwards turned out to be another kind of mistake, but that's another story. what the media reported even fooled gephardt's campaign manager. >> i called up dick gephardt, and i said, dick, i know you can't talk about this. he said, it never happened. i said, dick, i understand you have to deny it to me and everybody else. he said, steve it didn't happen. >> why wouldn't you believe him when he said so-so emphatically, there was no meeting?

>> you absolutely must keep the conversation going on with the nominee and -- >> lying is okay in politics, running for office? >> lying is not okay unless you're asked an inappropriate question. >> politicians have always lied. >> i'm not a crook. >> i did not have sexual relations with that woman. >> the media used to give candidates privacy. even keep their secrets. they rarely pictured fdr in his wheelchair. they kept jfk's sexual activities secret. but now everything's game. that's a good thing. even though we reporters are obnoxious. >> the next time i prefer you let me finish my statement before you ask that question. >> next, you ready for presidential debates? we'll show you secrets behind

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>> for months mitt romney and

president obama have attacked each other, talked past each other, but three times this fall they face each other. debates can make a big difference. >> you'll never have as many people watching your two candidates together in a presidential election as you have on debate night. >> the campaigns can't control the debate the way they control everything else. >> no matter what you do as a manager to get them ready, he's still got to step in the arena. it's just two of them. you don't know. >> it's three agencies of government when i get there that are gone. commerce education, and the -- what's the third one there? let's see. >> one brain freeze can end your campaign. >> the -- umm. >> commerce? commerce. and let's see -- >> rick perry was a serious contender until this debate. >> oops. >> forgetting is bad and looking bad is bad. in the very first tv debate, richard nixon refused to put on makeup. it hurt him. nixon later said -- >> more important than what you

say is how you look on television. >> so campaigns obsess over details. when ronald reagan debated walter mondale rollins and beckel were the opposing campaign managers. >> do you remember how high the podiums would be? >> days. >> we had days negotiating. >> the color of the room. >> what difference would it make to the candidate what color the room was? >> because in certain conditions, certain colors work for certain candidates. >> because mondale was shorter than reagan -- >> we wanted more distance between the two podiums. we debated between 7 1/2 feet and 9 feet for a day and a half. >> the first debate came, and reagan struggled. >> 2/3 of the defense budget pays for pay and salary -- or pay and passengers. >> he looked tired and ragged. the general observation was they just spent too much time with a

70-year-old guy trying to beat every factoid into his brain. >> people said ronald reagan is too old for the office. >> you're already the oldest in history. >> in the next debate, reagan was ready for that. >> i will not make age an issue of this campaign. i'm not going to exploit for political purposes my opponent's youth and inexperience. >> he delivers the line, and there's an impish sense of humor that comes out. you see the curl in his lips, and he's making fun of himself and he delivers a great line. mondale can't help himself. he's simultaneously laughing and at the same time knowing i've just been taken to the cleaners. >> i turned to the guy next to me, the deputy, and said my race is over. >> just from that? >> yeah. i walked away. >> most people only remember one thing about the 1998 vice presidential debate, what senator lloyd benson said when

dan quayle compared his experience to jfk's. >> senator you're no jack kennedy. >> here's later in debate, al gore walked up to bush. >> al gore tries to come over and be the bully and get in his face. bush doesn't say anything. just looks at him smiles, gives him the head wink, and goes on. >> i believe i can. >> that was it. it just -- you know, it just absolutely devastated gore. >> you watch him go. >> yeah. we all revert to our junior high mentality, you know, when our team scored. yeah, you know! >> most people don't know is that bush had been prepared. >> jud gregg who had played the role of al gore in the debate prep, had seen him pull this trick. he said to bush, be prepared, he's going to come and get in your face. we all dismissed at the time, but sure enough it happened. >> which raises the question how do candidates prepared? these two debate coaches showed

me. they prepped president bush for debate. o'donnell later coached mitt romney and michele bachmann. they spent hours trying to replicate debate moments. >> you have the candidate stand in front of a podium like this as realistic as possible? >> yeah. you want a strong bearing erect. look at colin powell. he commands the podium. it's like this. >> it's about making sure that you fill the stage more than your opponent does. >> the candidates practice debating stand-ins. for obama, john kerry's plays romney. rob portman plays obama. >> you never see videotape of this, not even pictures. >> no. there's a reason why. you don't want to show those vulnerable moments. >> we don't want to give away any component to our prep. >> in the 2000 campaign, one of mckinnon's secretaries gave prep video to the gore campaign. >> gore campaign went straight to the fbi. >> what happened to her?

>> she went to prison for a year. >> what's so secret? i pretended to be a candidate. limited government -- >> just limited government. what kind of limits are you talking about? can you be specific. >> yes, i can list cuts. >> would you cut defense? >> so you're soft on defense? >> i knew how i should answer the questions, but under pressure it's hard. i'm saying take it back to the clinton days. "instinct is to answer the questions that are asked but consultants day don't. >> you're still answering my questions, but most of the time you want to be delivering your message. >> they say sarah palin was good at that. >> governor palin answered the questions in her debate on her terms. >> governor palin, is that so? >> that's not so, but because that's a quick answer i want to talk about my record on energy. >> she was able to pivot most of the questions on to ground that she was comfortable in handling the questions on. >> they kept grilling me. >> do you believe college is

stupid? >> i -- >> don't you think that saying college is stupid is an irresponsible remark to make? >> no. for some people college is stupid. >> you just gave him some tape. >> now they'll make a commercial of you saying college is stupid. >> he says college is stupid. >> college is stupid. >> stossel bad for our kids! bad for america! >> knowing that one bad debate moment can wreck your campaign makes candidates very careful. when gerald ford debated jimmy carter there was a technical glitch. >> the broadcasters from philadelphia have temporarily lost the audio. >> instead of leaving the stage to take a break neither candidate moved. >> we don't know what's happened. we're as much surprised by what's going on as you are. >> since one wasn't going to budge, the other wouldn't budge. >> they stood there like for a

half hour? >> they were frozen. >> the first president bush was criticized for looking at his watch too much during a debate. he looked at his watch. so what? >> it's a nonverbal clue that says i'm -- i want to get away from this situation as fast as possible. >> and that hurt him? >> he was widely viewed as losing that debate. it overran the message. >> al gore was criticized after this debate for sighing while george bush spoke. >> this is a major problem. social security -- >> he looked like a do you dufus. >> he was kansas city gated. next debate, al gore went out of his way to be docile and agree with everything bush said. >> the governor and i agree. i agree with governor bush. i basically agree with dick cheney. >> embarrassing episodes like those are why candidates practice a lot. these discussions go on for

hours? >> hours. for most candidates it's the most hated part of the candidate. >> does a candidate ever get mad? >> all the time. it's painful. it's not fun. >> do candidates ever yell at you? >> yell, collapse, walk out. >> they all do it because practice builds confidence. the confident guy wins, not the guy who has the better answer? >> quite often yes.

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>> people that complain that political campaigns are too shallow, why don't they talk more about the important issues? well, there's a good reason. who's this? >> oh, my god. how could is not know this? >> who's this? >> i have no idea. i'm not dog very good, am i? >> yet there are all these get out the vote campaigns. >> vote! >> vote! >> please get out and vote. >> get out and vote! >> i don't want everyone to get out and vote because some people don't know much. i went to times square and showed people posters of important politicians. most people didn't know speaker of the house john boehner. >> who's this? >> i have no idea. >> many didn't know nancy pelosi. >> who's this? >> i don't know. >> oh, my god. >> well, this is awkward.

>> that's the vice president of something. >> let's taste the actual vice president. >> who's this? >> i don't know who that one is. >> it's the vice president. just can't remember his name. >> biden. >> no, no. >> many were better at celebrities. >> tom cruise. >> justin bieber. >> it's not that people are stupid but most americans spend more time thinking about other things. >> the average amount of time that a person spends on presidential politics in the course of a campaign is probably about three hours. >> that may shock you political junkies who watch fox but americans spend much more time thinking about food, money sex. politics is way down the list. it's a reason they keep appeals simple, emotional. >> there's a bear in the woods. >> republicans run ads like this one to suggest democrats are soft on defense. >> isn't it smart to be as strong as the bear? >> we the republicans we see the threat. we're going to take action to protect the nation from this.

democrats, you can't trust them. >> jonathan's research based on surveys of thousands of people concluded that most of us choose our political party less on fact and more on which politician seems to be like members of our clan. >> he says conservatives join with people who worry more about foreign threats. liberals are more likely to obsess about the purity of nature. >> may i mideast have more arsenic in my water mommy? >> these sanctity purity ideas about the environment. >> more salmonella in my cheeseburger, please. >> lots of research shows the subconscious matters more than fact. >> the professor at princeton did a very illoom nateing study. he said pick who looks more confident. >> here's how most people rank them. >> he predicted the outcome of all those races based on which candidate looked more confident.

not beautiful but more confident. 70% of the time the more confident-looking person won the election. >> candidates with more angular faces, as seen here, are seen as more competent. at the face becomes more baby-faced, people say that person looks less competent. >> people make decisions based on looks? >> looks. >> mitt romney and obama appear about equal. consultants even worry about the people who stand behind the candidate. at this obama rally people were already seated behind the podium when a staffer highlighted here came on stage and got some white people to move out. >> if you look at a candidate for president he's got a bunch of people behind him half will be men half will be women. >> and a certain number will be of a different race. in this case, the result is that the camera now will see some

minorities behind obama. >> there will be a percentage of blacks, hispanics, a percentage of asians. that's the way you do it. >> i thought it just worked out that way. >> you did? that's why you're sitting where you're sitting and i'm sitting where i'm sitting. you don't have a clue how this works. >> people have to be cynical about baby kissing. >> kids are a particular attraction. i like to use kids. i'm always worried they'll pick up a baby and drop it. >> how much superficialallity but for all i'm in vests and as a vested investor in vests i invest with e*trade, where investors can investigate and invest in vests... or not in vests.

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>> politics is a nasty business with constant fighting. it's like a boxing match. >> and down he goes. >> so it's telling that this is what two of our consultants used to do. >> you both were serious boxers as kids. what weight? >> i was a heavyweight. >> and this helps in a campaign? >> teaches you how to take a beating. >> sure does. >> here's what rollins looked like when he was getting ready for a physical beating. consultants say this prepares you for political beatings. >> if you don't have a tough skin in this business, you might as well just forget about wanting to ever do it. you'll be in a psychiatric unit. >> you also need a passion for politics. >> you were a vocal supporter of richard nixon at age 9? >> age 9. >> what kind of political freak are you? this is not healthy. >> well, i've always been interested in politics. i was for nixon. i scored a bumper sticker, put

it on the wire basket of my bike, rode it up and down the street, hoping to generate support for nixon. this worked really well until the little catholic girl across the street, who was on fire for kennedy literally pulled me off my bicycle put me down on the pavement, sat astride me and wailed the heck out of me, gave me a bloody nose. i've never liked losing a political fight since. >> his opponents often hate him. >> fear of karl rove politics will finally be over next year. >> angry stuff. beckle and rollins have fought each other for years yet they came to the interview together. >> you guys spent a career trying to kill each other's careers, but you're friends. >> great friends. >> friends for 25 years. >> why? >> you appreciate what your counterpart has to go through every

>> would you please wait? >> all of the shouting. >> it's good to remember with all of it's work has worked better than alternatives. we fight but in the end shake

hands and hundreds of results. and whatever happens this year making of american presidents is a pretty wonderful thing. online poll results quickly. there you are. 93 percent. ♪ >> it's crazy. >> don't call me crazy.