intel cloud business on the processor side where they only have 5%. they grow that, this stock is going to the moon. charles: my wife has owned it for three years. she will be happy to hear that. also, you like docusign. thank you so much, my friend. we are still positive as we head to the last hour of trading and liz claman, over to you. liz: i like docusign. makes life very easy. charles, if you shorted apple's ability to pull a rabbit out of a hat this time around, you're kind of hanging up now. apple unleashing a blockbuster suite of new features for its watch, ipad and more. it initially sparked a big tech rally. the stock was up, it has just turned negative right now. little bit of selling on the news. because it is a dow, nasdaq and s&p component, kind of has outsized muscle to move those indices in either direction so they are all off their earlier highs but not by much. we are still in the green for the dow, s&p and nasdaq. the dow was up 237 points at its

high. it is still heading toward its third straight winning streak, up 65 points. s&p better by 22. the nasdaq up 148. you could argue that the dow and the s&p are hamstrung by some serious weakness in financials, particularly regarding citigroup. that stock is taking a hit right now. it's down about 4.7%. we are watching all the financials. goldman's down i believe we also have morgan stanley down and some of the other big names. tempest fugit when unveiling more than a dozen new offerings. apple time flies event just ended with multiple bangs. we will start with the sizzle but there's a lot of steak here. let's get with the apple watch to begin with. you got to do the colors, right? this is sort of the light-hearted stuff. blue, a new blue, a new, i don't know, kind of rose gold watch, there's a bright ferrari red, you can see that right there. then sticking with the sizzle, they hired an artist who came up

with customizable faces for the new sixth generation apple watch face. it is called theory 6. you can customize all of that and do all kinds of things. there are emojis, aren't those cute. you can have the talking emojis on your apple face. i don't know if the talking poo emoji is there. it would not be an apple event without a highly styleized video shoot on location and so let us unveil it for you so you don't have to search. running up scary stairs to a mounta mountaintop and apple sticking it in the world's face that whatever anybody imagined in a watch, they conquered it. listen to this. >> we have already done that. >> it already does that. >> yeah. already does that. >> yeah. seriously. liz: yeah. it already does everything. whatever you thought.

now it's doing more. we will tell you about that in a second. there was one big rumor unrelated to the watch that was revealed as reality and it is the bundle. in an effort to, i don't know, basically own you from sunrise to sunset and beyond, apple announced three bundles with varying mixes of apple music, apple streaming, apple tv and so much more. starting with $14.95 offering all the way up to $29.95. and there's more. susan li with the steak now which really quickened the pulses of the apple faithful. we are seeing some video of that right now. susan: two new apple watches, two new ipads, one services bundle and you got what you expected when it comes to the watch. a new health feature and yes, that does include blood oxygen monitoring, using infrared sensors. how cool is that? you get a cheaper watch as well which starts at $279 called the new watch se and then of course, the apple series 6 watch which starts at $399.

let's do the services bundle. you have tiers with individual plans that start at $14.95. this was a little bit of a surprise. most people expected that maybe in october, when they announce the new 5g iphone 12, but no, you got it today. that's interesting because you not only get the cloud, you get apple news, apple music and tv plus all in one. let's get to the ipads. these are pretty sophisticated. you have first the eighth generation ipad which starts at around $399 and then for the education purposes, you get a cheaper $279. then the ipad air, this was a high end device they showed off here. $599 is the starting price because you get the really sophisticated and fastest chip that apple makes called the a-14 bionic, twice the speed of the production power you had in the previous generation and it's supposed to go into the iphone 12 we are anticipating next month. you get it in the ipad first.

all in all, it was pretty good. the wearables, with the watch and the air pods now a fortune 140 company on its own. we know the ipad, still the most dominant tablet on the planet, representing about 30% of the market. so yes, you didn't get the new iphone just yet but for september events you got a lot, right? liz: oh, yeah. and you know, you had so many naysayers saying this was going to be a big mess, this wasn't going to be anything fabulous. sure enough, i don't know, i lost count at like 36 new announcements. susan, thank you. there was a very interesting market moment that occurred around 1:33 p.m. eastern time when apple revealed fitness plus. this is a new feature with a catalog of workout classes, then of course they had to annoy us by throwing in a glossy picture of a team of trainers who are absolutely fabulous and in perfect shape. all of this for $9.99 a month. but if you take a look intraday at peloton, you can see right there, the minute after, a

couple seconds after it was announced, you see peloton taking a dip there. it came off its highs. it was as high today as about i want to say, see the range, about $88.50. now it's at $83.91. but the connective fit nness git is not the only one. let's bring in dan flack. dan, first, your overall reaction to the time flies event? >> it was positive. apple is continuing to demonstrate this ability to innovate and really bring together hardware, software and services in a fun, easy-to-use and secure manner. positive overall and obviously important implications in the health care area. liz: well, yes. that blood oxygen ability to test all of that for what, i don't know. they will go on and on and say it is absolutely wonderful and can save your life.

they have some pretty interesting vignettes of how my apple watch changed my life. listen, i gave in. i mean, the rolex is in a drawer, hello. no, it's not. but i do have to say that these are all parts of whether you call it an ecosystem or the apple galaxy that's luring you in, but those are the exterior parts of it and some of the offerings. what about the chips, the new apple chips that are now clearly from soup to nuts going to power these things, and we could even look at nvidia. nvidia's stock came well off its highs. i believe it came down 14 bucks off its highs as soon as apple began talking about its special chips. >> i think the company's ability to innovate at the silicon level and then of course to build a system around it and then really, the applications are enabling the developers to build applications on top, it's really

an important piece of the story here. there are of course going to be competing silicon offerings in software but i think what apple has been able to do, and for many of its products, cycle after cycle, is to pull it together in a way that's easy to use. so it doesn't mean there won't be competition but i think the core user base appreciates it and they are really extending into new areas, obviously, talking about health care and fitness, and that's interesting because it enables their users to get benefit, in the case of the watch, in many new areas. and only to the point i would add in terms of the blood oxygen, when you couple it with the ecg app, emergency calling, fall detection, that becomes powerful in its entirety. liz: yeah. powerful in its entirety. some of the people call that easy, they call it stickiness, you're stuck with it because it's just too hard to switch out of it, what with the app store

and apple music, which brings me to the bundle. how significant do you think the bundle announcement is? they came out with three iterations of it. one for individuals, one for families and of course, the fitness is built into those. tell me what you think about that and how much it might meaningfully add to the bottom line of apple. >> i think the bundles are important, but i would start by saying that each piece of it is really what's going to matter, because if the company isn't able to innovate, in gaming or fitness plus, the new announcement today, news, icloud, the bundle won't be as relevant. the bundle of course helps because it brings prices down for customers and that can be added into the bottom line, but it's really, this is an extension of what they're doing. it's going to make it easier for some users. i don't think it dramatically changes the story in the near term. it does make the ecosystem

stronger and the company's ability to get the services into the hands of its customers, but they do still have to innovate. at its core, apple is a company that needs to innovate and constantly reinvent itself. we all remember there was the ipod way back when. the story is reinvention. liz: i still have mine. i still have my original. i think it has pistons in it. it's about this big. thank you. we do want to let people know the stock is turning more negative, but it's more, this happens almost every single time. if you have been watching these events for apple, there is often sell on the news. to our pop stocks. microsoft shaking off the tiktok situation today. we are calling it a situation because we can't say it missed out on bidding for tiktok. who knows what oracle got. charlie gasparino is coming up in a bit with more detail on that. listen, microsoft is moving higher by a percent after launching xcloud, its game

streaming service exclusively available for android users. 150 titles will be available across 22 countries but look at the bottom. sony shares down 1.5%. they are getting chipped not only on the new competition, but there are reports of a cut to its playstation 5 production estimates due to chip problems. this is just one day ahead of sony's showcase tomorrow. from video gaming to penn national gaming. the company's soft launching its barstool sports book app in pennsylvania today. for a live real money test period while it awaits the final ios app approval. competitor draftkings down on the launch with penn up 3.5%. there are more competitors in here. we just had the big sports app, you know, and to us that was really an interesting story yesterday, to see exactly how that developed. but there seems to be a new development every day on that front but also, every day from

nikola. yesterday, to stem the blood loss, chairman trevor milton bought up 41,000 shares or about $1.3 million, that was yesterday. well, today, not worth that much. it's down 8% at the moment. hindenburg launching a brand new attack. hindenburg's the short seller, right. against the electric vehicle truck maker saying the company failed to answer 43 of its 53 questions where you could call them accusations, and the response was an admission of securities fraud. that according to hindenburg. this is the securities and exchange commission, investigates allegations investors may have been deceived. nikola down 7.8%. it's mediating, down 8%, down 7.8%. we are watching it. closing bell, we are 48 minutes away. dow jones industrials, well, for a second term, negative. right now it's up 15 points, standing at 28,012. online trading taking flight during the pandemic as people were sitting around, some with

stimulus checks and thought let's buy some stocks. should you continue to buy the market's high flyers who allow people to buy those stocks and maybe look to snap up a piece of your favorite trading platforms instead. our floor show traders, next on where the money really is in the market going forward. some companies still have hr stuck between employees and their data.

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liz: breaking news. the power of the kardashian brand in realtime on your screen. shares of facebook, look at that big plummet on the far right side of your screen, losing steam after kim kardashian west tweeted that she will be freezing her instagram and facebook accounts. the reality star says this is her effort to tell facebook to #stop hate for profit and that quote, she cannot stay silent while the social media company continues to allow the spreading of hate, propaganda and misinformation. facebook still up 1.5%. it stands at $270.38. but the range today, the high was $274 so we will be watching this to see if there is further damage to facebook shares. in the meantime, the dow and

s&p 500 up for a third day in a row thanks to broken record here, momentum in big tech stocks. so as many people are watching the markets power higher, those at home think well, let me just jump on the band wagon. you don't fight the tape, right? this morning, e-trade announced that new retail accounts surged 76% in august from july and have jumped 439% from just one year ago. so with a lot of money chasing very few stocks right now, should investors stay away from the high-flying names and here's an idea, instead, pick the ones like e-trade, charles schwab and you got to figure cme as well. anybody, guys, who is there either on shorting or buying, and those would be the brokerages. these are our floor show traders. tom hayes, phil flynn, you have seen this forever. would you buy the risky stocks or would you buy the brokers now?

>> i would buy brokers and financials, liz. bank of america put out their global fund manager survey this morning, and the findings for $500 billion in assets under management were they felt that 80% felt that tech was the most crowded trade in the multi-decade history of the survey. they are moving, trimming tech, trimming health care the last month, adding value, adding small caps, adding industrials, and that's consistent with 2021 earnings estimates. industrials earnings growth are going to be 86%. financials, 32%. s&p 5 s&p 20 6%. a lot of earnings power has been pulled forward this year. so if you are overweight in tech you may want to start to diversify a little. we like financials, we like the major banks, wells fargo, bank of america, jpmorgan, and like you said, some of the toll roads, schwab, they bought td

ameritrade, that will close the end of this year. with zero commission trading, they have to make their money on the wealth management side. financial advisory side. the other finding of the survey is that managers expect when the vaccine comes out, yields will go up. that will help net interest margin for both the banks and brokerage houses. liz: well, phil, tom makes a great point. because people park their money. they use these brokerages in a way as banks so that's certainly going to have a salubrious effect on them. fidelity is now doing stocks by the slice, probably a nod to robinhood, but tell me if you think that's the way to go now. people should always be at least evaluating. i'm not necessarily re-evaluating, but evaluating portfolios after a long and protracted runup like we have seen. >> no doubt about that. the higher it goes, the harder it falls, right? that's the old saying. and i agree, i think you look at

some of these stocks, if you are into investing you don't want to jump on the high flyer right away. maybe wait for a correction. you did have a pretty good correction in nasdaq so if you jumped on that, that was a good time. know what i love about this, i love that the retail investor is starting to realize the stock market is a good investment for a lot of people. it's not for everybody. we know that. but a lot of retail investors i think have been underserved in this market for a long time. a lot of people that haven't participated in the market that really should have the last couple years, is getting involved. i think it's a real positive thing from this report. you know, but as far as being in the brokerage, if i had to pick one, i would pick one that would be multi-faceted, not just focused on the retail end of it. something like archer daniels midford which trades just about everything, the physical and everything else, because i know with the retail investment, it gets hot and cold. right now it's hot. but long-term i think we could

see a bit of a pullback in retail investment as well. liz: yeah. sounds like it. nasdaq still up 104. those tech names powering the markets higher. thanks to tom and phil. we do have 39 minutes to go before the closing bell rings. a new army entering the streaming wars. viacom rebranding its former cbs all access digital service as paramount plus. this will happen in early 2021. viacom is up 1.7% because the new streaming option is set to do battle with apple tv plus, at & t's hbo max, comcast peacock and disney plus which is entering eight new european markets today and of course, original content king netflix, whose market faithful are clearly not worried about new competition. netflix up nearly 4%. disney is flat. apple down about 1%. comcast up 2.7%. at & t slightly lower.

from binge watching to bingeing at the baseball diamond. steve cohen, winning the bidding war to meet the mets, and the man who broke the story wide open and then continued to hammer it is charlie gasparino. oh, yes, and he's here next. rock on with your bad self, charlie. stay with us. introducing stocks by the slice from fidelity. now you can trade stocks and etfs for any amount you choose instead of buying by the share. all with no commissions. stocks by the slice from fidelity. get your slice today. every curve, every innovation, every feeling. a product of mastery. lease the 2020 es 350 for $359 a month for 36 months. experience amazing at your lexus dealer.

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liz: this news breaking just an hour ago. major league baseball, yes, deciding to leave nothing to chance when it comes to playoff baseball. the teams are going to bubble up. the american league playoffs will be held in los angeles and san diego while houston and arlington, texas will host the national league. the brand new field in arlington has gotten the nod to host the 2020 world series. now, the 116th world series begins tuesday, october 20th. which leads me to the mets.

short of a miracle, the mets are not heading to the post-season but billionaire hedge fund manager stevie cohen just pulled off a miracle as he moves one base closer to buy the queens based franchise for what could be a record $2.4 billion. a power team jennifer lopez and alex rodriguez are still holding on with their fingernails looking to stay in the game. charlie, what, do they not see what's happening here? charlie: they think there's a chance they can get in it. i have been speaking with people close to both jennifer lopez, who needs no introduction and alex rodriguez, who also needs no introduction. they have been joined by a guy named mark laurie who needs a little introduction. he's a tech entrepreneur, also the head of walmart.com, part of their investment group. here's what they're doing. what sources are telling us is that they are going to the mets investment bankers and saying this. if steve cohen has an issue with the owners, we will get into that in a second, if he gets rejected by the owners vote in

november, he needs two-thirds of owners to approve the deal, we are going to match his offer. we are not going to undercut you since you won't have any other bidders left. we will match his $2.3, $2.4 billion offer. that's what they're saying. they are hoping, obviously, that cohen does get rejected by the owners over his brushes with insider trading. we should point out cohen has never been charged with insider trading. he was charged with failing to supervise someone at his company that was convicted of insider trading. he faced a two-year ban because of that and also, they had to close sac capital, his former firm, and he paid a sizeable fine. but a-rod comes to this with baggage. i happen to like alex rodriguez a lot, you know. i know him, i interviewed him for your show during the milken conference. decent guy, smart guy, he's doing great with his career, but as you know, he had his brush with steroids, performance-enhancing drugs, during his career so you know,

it's not like he's got some issues as well. that's one of the reasons why j-lo, jennifer lopez, is going to be the lead person in this thing. if they win the bid, j-lo will become the nominal owner. she will be the lead person if they get it, alex would be number two. they have a pretty interesting set of people, i understand, behind them. mark laurie understands the internet as well as anybody to reach out to fans. j-lo will reach out to fans. a-rod knows baseball. vinny viola is involved with this, former head of the new york merc, michael poli, creator of vitamin water. robert and john kraft will be involved in some way. not putting money in, what i understand, but part of their group. i should point out as of now, from what i understand from my baseball sources, steve cohen does have the votes. that may change and that's where the a-rod bid comes in, but just so you know, as of now, he does have the votes. let's be real clear. i want to switch to

oracle/tiktok. after your show or maybe during your show, we could get some word as to whether the government is going to approve this deal. it's a very different deal than was originally expected. liz: yeah. charlie: the president wanted a sale. what sources are telling us is when this thing comes out and it could come out imminently, government approval or disapproval, oracle feels increasingly confident it will be approved later today or early tomorrow. bytedance, the parent company of tiktok, is meeting with cfius, the council on foreign investment in the u.s., right now to plead its case. this is not a sale. an investor group led by oracle will be licensing tiktok from bytedance. theoretically they will control the app in oracle's cloud. other players will be involved in that ownership group, including possibly walmart. but make no mistake, this is not a sale. that's why microsoft, microsoft had a line in the sand from what i understand. sell us, give us complete control, because we want to make

sure there's no chinese influence, or no. liz: charlie. let me just say this before -- let me just say this. let me just say this. microsoft, imagine this. microsoft was following rules set by president trump himself. we will buy it outright, we will divest, we will cut off every appendage that somehow is hidden or out there, related to bytedance and the chinese company. oracle descends into the shadowy world of politics and twilight and pulled it off. there was still a red line the president put down. we will find out if they will cross it. charlie: let me explain one thing quickly here. the chinese government then got involved and said no data transfer. they made it essentially impossible for microsoft to do what it wanted to do. now you have this stopgap, essentially solution to whether a popular app should be banned or not, and that's what oracle

is pleading with the government. they are not going to own it, okay? just so you know the politics here. steve mnuchin, treasury secretary, head of cfius, he's for this arrangement from what i understand. mike pompeo, secretary of state, leery of it. political advisers are telling the president, this might be the best solution. do you want every 12-year-old in the country complaining to their mom and dad who might vote in an election year? that's kind of where we are right now. make no mistake, liz, you are absolutely right. what they are proposing here, i don't even think there will be a price tag on this. they're not really buying anything. they are going to pay for the licensing rights of the app. it's still going to be owned by the chinese. liz: i know that the chinese government put a stop to it but in other words, they cornered the administration and we'll find out if the administration fights back and says fine, it's not a real sale, let's ban it. charlie: you know, one thing -- liz: i was watching it last night and i was finding all

kinds of hacks from my iphone and how to use it. turn around and an hour's gone by. charlie: liz, there's interesting political dynamics here. larry ellison, head of oracle, very close to the president. general atlantic and sequoia, bill ford of general atlantic, doug leone of sequoia, very close to -- are top gop people in silicon valley. so they have political might on this thing to get it through. liz: indeed. indeed. charlie, thank you very much. charlie gasparino. all over both of those stories. closing bell, we've got it ringing in 26 minutes. the dow is, well, down 50 points. we have squandered 237 points of gains. investors eating up kraft heinz as it looks to trim the fat. the warren buffett-backed food giant kicking off a $2 billion cost-cutting effort with the sale of its cheese business group to a france company for

$3.2 billion. khc is up half a percent. snacking certainly a lockdown winner but no one cleaning up more than soap makers during the covid-19 crisis. unilever's north american unit worked into the crown jewel of the european conglomerate's kingdom. coming up, the man who took that business to the top in just months. fabian garcia. tending hives of honeybees, and mentoring a teenager -your life is just as unique. a raymond james financial advisor gets to know you, your passions, and the way you help others. so you can live your life. that's life well planned. noand if you're troubledan a lifby falls and bleeds,ers. worry follows you everywhere.

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since then over a million older americans have used a reverse mortgage loan to finance their retirements. it meant so much to nellie, maybe it could mean as much to you... call now and get your free infokit liz: a run on cleaning products at the beginning of the pandemic left shoppers scrambling and created all kinds of chaos in homes across the country. you guys know what i'm talking about. as many of us rushed to the store to try to find things like toilet paper and cleaning products, while we went looking, some companies collapsed, others cashed in. according to a study released just this morning, look at these sales numbers from february 24th to august 31st. hand sanitizer sales, up 838%. bar and liquid soap, up 65%.

disinfectants up 61%. home cleaning products up 52%. so you know these names. dove, lever 2000, all under the umbrella of unilever. don't forget keeping your freezer stocked with ben & jerry and good humor bars. one could argue taking over as president of that company or at least the u.s. division right before a pandemic is not exactly the greatest timing, but first on fox business, that's what fabian garcia had and faced. he took over as president of unilever north america on january 1st. he joins us first on fox business on "the claman countdown" and i do have to say, the timing probably would inspire a lot of fear in people's hearts but talk to us, fabian, if you could, about the moment this country realized there was a pandemic and you had a company that was squarely in the sights of consumers who were either going to buy or lock down.

>> first of all, thank you for speaking to us, liz. i am, of course, speaking on behalf of the 10,000 employees that work at unilever north america. of course, when i interviewed with unilever, there was no hint of a pandemic that would be the defining moment of my early days in the company. we are a company that sells essential products, soap, hygiene products, cleaning products and food. so we have been very fortunate to be in a position to serve our consumers during the peak of demand that we all experienced. you know, it takes a village to get things done but when i took the reins of this company, my predecessor did a tremendous job setting the foundation for growth and the supply chain and r & d and sales responded with great discipline to the challenges that came in the early days. so we have been very fortunate

and so far, things are looking up. liz: things are looking up. i was just looking down at what you are now doing. in fact, you are able to have a lot of plates spinning in the air. not only are you keeping many different stores stocked with all of the products, but looking at exactly what you can do for a community, you have announced a new initiative. in fact, you talked specifically about giving $5 million yesterday, pledged to ten different united states food banks and areas. talk about why that's important right now as we look at not only america trying to be united and staying together but also hispanic heritage month, you having grown up in venezuela. >> thank you. so let's talk a little bit about united for america, put it in the context of unilever. when the pandemic started globally, we pledged 100 million euros of contributions and obviously, we are very focused

on the safety of our people, the continuity of our business and serving the communities where we compete. here in the u.s., we went above and beyond to ensure that we did something for our communities. the united for america initiative, the movement, we call it, was centered around a day of service on may 21st where we effectively donated every product that was produced that day in our plants. the time of our executives, the time of all those who volunteered virtually because we were in lockdown at the time, so that we can bring our essential products to those people in need. at the time, we suspected that we would be in this crisis for longer than just the spring and we promised then that we would come back and this is phase two that we have announced yesterday, and phase two is focused on bringing the goodness to ten communities that have been most impacted.

there are three things we want to do this time. we want to be very focused here. one is helping the so-called she session. women have been disproportionately impacted in this crisis. what we know is that 50% of women who own businesses are either in bankruptcy or struggling to stay afloat so we partnered with our -- liz: can i just jump in here? i do want to jump in because you have also pushed forth for fighting racism as well. you've got a deal with dove men and the nba but on top of all of that, it's important i think to note that you and unilever u.s. took a stand on facebook. while everybody else, many other companies were saying fine, we are going to press the pause button on advertising on facebook for one month, you guys said we are taking a pause for six months. that is a big chunk of time.

the news just broke that kim kardashian west has frozen her instagram account and her facebook account because she says she's joining the stop the hate effort because there's too much fake news and too much hate speech on that site. when do you expect that you will begin or give back the nod to advertising on facebook? have you made that decision? >> we haven't made that decision yet. we believe in engagement and we have engaged with facebook at the top level of that organization to make sure there are standards and actions put in place to stop hate messaging and of course, fake news. and at the end of the day in this country, the crisis of black lives matter, the crisis of covid, we are in a very divided country so what we need to focus on is not only taking action against ensuring the environment is correct for our

advertising, but also doing something for our communities. we want to go to those ten communities i was talking about to ensure we address the people who need it the most. it is key to -- liz: i believe we -- i hate to interrupt but we have -- you guys are advertisers too. we want our commercials because they pay for us to be able to interview amazing people like you. good luck. please come back. fabian garcia, head of unilever u.s. he brought it to the' top performing global division.

liz: the world's wealthiest person now adding high end fashion to his gigantic e-commerce site. jeff bezos' amazon and we knew

this was going to happen, but has now teamed up with renowned fashion ion oscar de la renta to bring luxury stores to the site. the new feature is available to amazon's more than 150 million prime members. if you haven't already received an e-mail invitation, you can request one through the site. the concept basically includes an interactive feature called view 360 and it's intended to help shoppers get a closer look at the clothing. amazon says more brands will launch in the coming weeks and seasons. but as amazon goes high end, facing some major new competition from discount retailer walmart after it debuted its own new slightly cheaper delivery service today. let's get to ashley webster in the fox business newsroom with the latest. ash? ashley: yeah, hey, liz. it's called walmart plus and guess what? it pretty much gives us everything we have been getting from amazon for the last 15 years, but with a few differences, including those cheaper prices. let's start with the price.

walmart plus will cost subscribers or members $98 a year, or $12.95 a month. amazon prime now costs $119 a year and $12.99 a month. slightly cheaper on walmart. walmart plus, like amazon, does boast unlimited free delivery and even though walmart requires orders to be over 35 bucks, unlike amazon, it doesn't charge for same day deliveries. it also offers, walmart's program, scan and go. that's going to allow you to scan items with your phone as you shop and then you can quickly pay at the end with a qr code in the self checkout line. it also allows you to see totals as they rack up in realtime. that may slow you down. walmart plus also offers discounts at gas pumps up to five cents. not so sure that's such a big perk. we'll see. but amazon of course still has a big advantage over walmart and that would be with amazon prime video. you may not be prepared to ditch your favorite streaming shows or

even some of the ebook and music amazon offers so walmart knows that, so to try and entice potential subscribers, it is offering a 15-day free trial for its plus service. you can figure out whether it's worth it to you to commit. there's no doubt amazon is a juggernaut but from today, walmart hopes it can at least get some of the spoils. at least it's giving it a go. liz: yeah. well, there you go. you got a big retailer saying let me take on. we will be watching it all and more. ashley, thank you so very much. folks, now we are almost done. we've got the closing bell ringing in seven minutes. the dow, fighting tooth and nail to stay in the green, up 12 points at the moment. that's it. the nasdaq having no such problem. it's up 121 points. we do have the s&p better by 16. volatility, up, down, all around creating opportunities, though, to hit the refresh button on your portfolio. that according to our "countdown" closer coming up. the picks she says can help lend

a hand in prettying up your portfolio. the names, next. ♪ ♪ ♪ ♪ ♪ ♪ ♪ . .

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stocks by the slice from fidelity. get your slice today. ♪. liz: breaking news, president trump is taking questions right now before boarding marine one. he will head to philadelphia for a town hall meeting. as he speaks with reporters we are getting some headlines what he is saying. here are a few of them. the president is confirming that he quote, will be taking a look at the oracle-tiktok deal. no timeline when he is taking a look there. he also says he believes that saudi arabia could be the next arab nation to come to the table on israel at, quote, the right time. of course this after bahrain and the united arab emirates along with israel just signed sort of normalization of the relationship between those three countries at the white house. we will take you there for the

president's comments as soon as we turn the tape around as we like to say. now we got a question for you, do you think recent volatility in the markets is the pause that refreshes? today's closer says yes. she points to companies as catalysts not recognized by others as opportunities. we have the senior portfolio manager of essex management the 700 million under management. nancy, what would be a catalyst company that people are not recognizing right now? >> one of the things we look to look for as we look for companies that are catalysts are companies that are gaining market share and one of the names we identified in an industry not currently growing but we think will return to growth as we come out of the pandemic. elf. they appeal to both millenials

and gen-z and older people. even with today's world with the pandemic we want to look good on zoom, skype or rare face-to-face encounters. liz: tell me about it. i've got my little makeup bag right here because we all want to look shiny on the zoom. elf has been a good company with a very nice run during the difficult time is it the e-commerce platform working so well? >> it is combination of factors. e-commerce platform with distribution with places like ulta. we think a lot of it they speak to millenials and gen-z, they are very focused on diversity, equity, inclusion in everything they do. we think it is brand right for today's consumer. liz: i'll tell you something, nancy, it is interesting to see that kind of idea. we don't hear the name often. appreciate you coming on with the thought and idea behind it.

nancy prial, always great to have you. [closing bell rings] liz: dow eking out a gain of 14 points. fed meeting starts today, and we hear the response from chairman jerome powell tomorrow. we'll see you tomorrow. melissa: losing momentum in the final hour of trading. the dow erasing most of its gains laid down by shares of apple. at the white house president trump just answered questions from reporters and is now making his way to pennsylvania. he will look at tiktok's deal with oracle. we'll bring you the president's full comments as soon as we have them. i'm melissa francis. connell: i'm connell mcshane. welcome to "after the bell." it might eke out a gain or two. it turned lower in the final hour.