model, putting their existence at risk and they can't even afford. charles: the opposite of what henry ford did with the model t, $600 car that everyone could afford. less than a week ago vanguard put out a survey and apparently women are more optimistic about the stock market than men. >> we have a longer-term view over the world. this isn't working, let's get out of it. this is terrible. charles: it is impetuous. >> you want the list? lauren: i'm not optimistic. charles: the stock market -- lauren: adjustment feel right. it feels, i will use the term if you like we are hanging on. talking about a potential government shutdown and many strikes, not just the uaw. charles: thank you, let me

handed over to another brilliant woman, liz claman. liz: a wonderful man doing hard work in harlem. just talking about the uaw. we are looking at a broad tech lead retreat as we kick off the final hour of trading for the week. we are seeing volatility likes of which we haven't seen since the pre-pandemic mostly because it is friday, massive numbers, estimates have her around $3.4 trillion, stocks, stock index and atf options expire. as all this is happening now, the vic's is jumping 8.5% to still under 14. that's a pretty decent level here but a little bit of anxiety in the markets which we are looking at heavy volume and all the major indices. even though the dow jones industrials is down 231 points it does look to gain

fractionally 12:45%, the s&p right now, take a look, as it loses 50 points, it's on the brink of posting a weekly loss. it is there just fractionally now. the nasdaq much clearer here, the picture is clear read. this drop of 232 points brings it to half of 1% to date. chip related stocks slamming the index. taiwan semi reportedly telling suppliers to delay delivery of high end equipment to its arizona plant due to a cautious demand outlook, taiwan semi down 2 and one third%, stocks down 1/3%, stocks down 31/3%, close to the lows of the session. all this in turn, slamming the nasdaq listed chip and chippy quitmanmakers. you see everybody in the red, really ugly for advanced micro devices, down 5%, nvidia down 3.8%. micron, broad.com, the chippy

quitman makers are populating the bottom of the nasdaq here. kla down 5. 6%, applied materials down 5. 5%, lam research down 6%. %. as the major indices are the biggest losers here we look at wall street questioning how demand from the auto sector is going to hit the sector itself. automakers right now actually in the green on a brand-new statement breaking 55 minutes from the united auto workers union president sean fain saying at this hour ford, gm, so lantus have received a comprehensive counteroffer from the union which is awaiting a response. he also says the uaw plans to resume talks with the detroit 3 automakers tomorrow. working saturday after launching targeted strikes early friday in the 3 us auto plants. fox business coverage at this

hour on this historic story. grady trimble live in wayne, michigan with what is happening in the picket lines and in a moment edward lawrence live from the white house on dc's efforts to mediate after the two sides up until the second have been unable to come to terms on a new contract. let us start with grady. the rank and file and management, we have these headlines. what are they saying? >> reporter: you said the latest from the uaw that president sean fain is not at the bargaining table today. i can tell you from speaking with the ceos of general motors and ford, they think they should be bargaining around-the-clock, the uaw should be sitting down trying to work out their differences and they called planning of strikes pr events, now it is happening at uc at the ford assembly plant that workers are picketing. this is one of the three plants that the uaw is targeting. the other two, general motors

plant in missouri, and us to lantus plant in ohio. we are talking to jennifer devers throughout the morning, you're on the picket line voluntarily. the uaw tells you when to come out, you decided to work every time, why are you passionate enough to shut down the plant you work at. >> this is my family, my blood, sweat, and tears. the uaw president and our bargaining rep, i believe in them 100%. this is how we do things. >> reporter: i want to go to general motors's ceo, take a listen. >> the strike is unnecessary, we are ready to get the table, we have a historic offer on the table, we want to get to the last final issues. i miss truly frustrated and disappointed and leadership needs to get to the table because we need to get this resolved.

>> reporter: bara and ford ceo jim farley say they made generous offers, they are negotiating in good faith. the offer is 20% pay raise over the next four years, job security meaning plants that are open now will stay open and cost-of-living increases over the course of the contract. why is that not enough? >> i don't know what to say. what we are standing up for, if that was presented he would have told us that was presented and we wouldn't be here. >> you think there need to be better pension, health care benefits? >> workers need to be taken care of, workers that bailed ford out. took care of everything for their portfolios. take care of us accordingly. >> reporter: how long are you will he to stand on the picket lines? >> as long as it takes. i guarantee my sisters and brothers would do the same thing. >> reporter: the promise is

they are starting with three plants but depending how negotiations go they could ramp that up, scale it back if they are going well, one automaker put the pressure on another automaker, this is the first time the uaw has gone on strike at all three detroit automakers at the same time. ford's ceo jim farley said we wish the uaw would come together for historic dealer after than a historic strike, but here we are and as you heard from jennifer they don't plan to stop it doesn't sound like anytime soon. liz: thank you for giving us both sides at the moment. our fox business coverage of the strike continues with edward lawrence at the white house. sean fain in a statement said the union does not agree with president biden when he said earlier that negotiations have broken down. is the left-hand talking to the

right, how's the white house viewing this, what's going on? >> we will talk on saturday, that's what the white house is saying, don't know about breaking down, the president spoke for 10 minutes in the roosevelt room. he took no questions about this or anything else but from the moment the president start speaking he came down on the side of all the autoworkers saying the big 3 automakers, the contract should be a record contract and the president says he has been in touch with both sides but so far declines to get actively involved. >> president biden: auto companies have record profits including the last few years because of the extraordinary skill and sacrifice. those record profits have not been shared fairly in my view. >> reporter: with contract partly an issue, to electric vehicles, the company is trying to make a pivot. ford said.

$5.5 billion on its ev division. president biden supports the collective bargaining process but record corporate profits should mean record contract with autoworkers. >> no one wants a strike but i respect them right to use that under the collective bargaining system. i understand the frustration. over generations, autoworkers sacrifice so much to keep industry alive and strong especially in the economic crisis in the pandemic. workers deserve a fair share of the benefits they helped create. >> reporter: president biden has said the acting labor secretary, as well as jean sperling and advisor to the president to michigan, they will be there to facilitate to make sure, and they will not do any of the negotiating bill. madison: see if the sides can get together tomorrow. we will keep everybody posted. if there anymore headlines i

have my computers here, we are set up to let you know the latest. the question around auto stocks, hardly the only reason the markets are steeped in red. what else is behind the private fire sale, they are falling down 261 points. the nasdaq down 232, they are floundering. house chip designer arm holdings, holding up after the stellar debut on the nasdaq. floor show traders on top of it all when "the claman countdown" comes right back.

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liz: fox market alert, the

bulls are in retreat, friday. the dow is giving back most of yesterday's gains, we have lost 259 right now and the s&p 500 and the nasdaq have completely erased yesterday's advances and then some. the s&p closed higher by 37 points. the s&p down 52, nasdaq gained 112 yesterday. all about and more obliterated with this 225 point loss. we talked about semi conductors here but rising bond yields were wreaking havoc on growth stocks at this hour. the 2 and the 10 are nearing their highest levels since 2007 ahead of next week's, and 3.2%.

and arm reach a session high of $69, shares of paired and given up all those gains. down a fraction to $63 and $0.52. the new player in the market than the rest of the sector. if you look at top laggards on the s&p you have applied materials, kl a, these are names that make the equipment that chipmakers, during the floor show, dissect it all, an interesting mover in the past week and 1/2. teddy weisberg from the floor of the stock exchange, and kelly intelligence ceo kevin kelly. it is friday, you've got to tell me what the sentiment is among traders. is that one of those, the markets look pretty decent over the past couple weeks, this

week they are slightly negative but is it more vote -- don't want to go to this weekend long? >> all of the above. the most important thing technically today is a quadruple option, exploration friday. happens four times a year and creates all sorts of volatility and even what we saw yesterday that could be part of today's exploration. yesterday, very confusing but basically today and beyond technical stuff. goldman sachs estimates we could see $3 trillion in transactions to the close. this is a big deal and it tends to move stocks in strange directions for no reason.

liz: when these expire investors either reinvest them or take different bets. you see so much volatility, we see again of 7.6%. apple has been volatile but in downward motion, heading down 7%. normally people would say i wanted to get bit back in but now it is. >> market leadership is dragging the markets lower and that is technology. you show it under 14. if you take the nasdaq 100 at 19, it is going to push the entire market with it. 20% of the s&p is technology. it will move it. apple, as one of the biggest, most publicly traded companies in the world, has the entire

ecosystem around it, it is down the past month when china came out and said they would ban apple devices for government workers, not these knock on effects. it is a huge story. cost of capital has gone up so significantly and it is not abating. that places us in the inflation story, market leadership taking us down, the volatility of the nasdaq is at 19. that's where the pain is. liz: the two year yield back above 5% but kevin was just talking about leadership names in technology. 's it too dramatic to say the apples and nvidias and netflix of the world are breaking down or is it a normal slide? >> they carried the heavy water, there were half a dozen, 10 stocks that basically made

everything look terrific, basically struggled. the fact is they have been the leadership and the leadership roles over, usually the first to go. is it a red flag at this point? i don't know, but the leading rollover, a lot of times the market will follow. with interest rates moving higher a lot of stuff going on here. you can make a case the market hangs in with all these negatives, but this leadership problem whether it is netflix or apple or nvidia, you can pick your poison. and the slight miss. these names are over around. there is no room for disappointment.

they continue to, not a pretty picture. and thank you very much, it is 250 points. the demurely a family is done with their empire. charlie w leo is one of the biggest stars on tiktok. with a following north of $150 million and parents turning selfys into sales by monetizing the family's social media fans. parents are here next on how they are making millions just as the government starts re-talks with the chinese platform. paramount, warner bros. discovery moving up right now. paramount is up 2%. walt disney up 1%. this as mobile alan makes a bid

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bye, uncle limu. ♪ stay off the freeways! only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ liz: tiktok's future in the us may have been thrown a lifeline. according to the washington post, bite dance was back on capitol hill negotiating with the committee on foreign investments over the video apps's future in the united

states. cost the pond another headline, european regulators today hit tiktok with a $368 million fine after an investigation found the rival popular platform breached privacy rules and fail to protect children's profiles on the platform. these headlines come as creators continue to form million-dollar businesses and mega fortunes from their success on tiktok, no one is doing it better than the de demilios who have grown their viral fame to other platforms and market, heidi, dixie, and charlie have announced 400 million followers. that's more than the population, the individual populations of the united states, indonesia, and brazil. we are talking a lot of followers. the social media first family launched a new venture called

demilio brands. a company called 444 capital, that is far from all they are doing. cofounder and ceo of demilio brands, mark and heidi demilio. you have season 3 of the demilio show next week. >> we are very excited about it. liz: your footprint is bigger than sasquatch. begin with how it all began and why tiktok is something that is almost akin to a entrepreneurial think tank or driver for so many people. >> started by teaching kids about their personal brand developing their personal brand and what they put out on the internet will last forever and it escalated into small business where they were using

tiktok, brand deals and we have companies we own majority interest of and investment in investors so it has grown to a huge business forum. liz: is encouraging to you? it was a year ago, two years ago that people were panicking saying it's going to be banned in the us. how encouraging is it that dc is getting back to the table with bite dance, the parent of tiktok, hammering a control deal where the united states can have survey over this apps. >> it is encouraging. all platforms are important to us. we use it in different ways but this is where we got our start so we are definitely would hate to see it go away.

to be fair, if they are going to go over tiktok with a fine tooth, as far as security and all that, they should do that with all the platforms. liz: there are problems with the other ones as well but let's talk about what you have created out of thin tiktok air, charlie and dixie, you just launched demilio shoots. you had a pop-up or a location at the growth in los angeles, it has been a couple months. >> this is my background. i had a showroom in new york city, a showroom a few blocks from here in the apparel space with my own clothing brand. this is the first time we've been involved in social media, they feel comfortable building this brand in new york city,

this footwear, and fashion space is something we could all do together. cheryl: liz: the food and beverage part of this empire, you are launching a snack business. can you give us any indication what the snacks, what they will be? are they healthy? >> it is called be happy snacks. can't say much about it but it was important to me when talking about ingredients, not just something -- it was really important to us. liz: we have huge snackmakers who have been on the business for decades, hundreds of years and all these other names. do you dream of taking in size

and scale the kardashians being a conglomerate of demilio fame? >> we are in uncharted waters. who would have thought that hershey could have been challenged, but mr. beast is going after the biggest chocolatemaker in the world so the sky is the limit. the internet and social media level the playing field the barrier of entry isn't as high as it used to be so we are having a fun time. if we make some money along the way that's great. liz: charlie started this on tiktok, how do you keep these kids grounded, turning into businesswomen? >> they let us prepare. can i do this? you guys are both over 18, you have your own money but i love the fact that they ask this stuff so we have an awesome dynamic.

liz: look forward to hearing more about the investment fund that you have, very interested so please come back. we've got some other stories moving individual stocks, estée lauder getting a glow right now, after atlantic raised its rating on the cosmetic company from outright sale to a neutral announcement. this is 1.6%. however, the research outfit cut its target by $10-$150 a share. estée lauder is at one hundred 56, and change. the investment are making his first move into china taking a minority stake in chinese clean beauty labels code mint. planet fitness ousting its ceo, chris rondeau. he will be nominated for reelection at the company's 2024 annual meeting. greg benson will act as interim

ceo. planet fitness said, quote, as we enter the next chapter, to transition leadership. let me tell you i had chris rondeau on my everyone talks to liz podcast, started at the desk, real success story. sliding out forecasting week third-quarter earnings, facing lower pricing at its facilities, with basic lower margins. the big three automakers, this is the breaking news set to meet tomorrow. record profits to ensure record contrast for the workers at ford and gm. the free press reporter who covered the auto industry, since 1986, is here to answer

the question and more. we will show you the numbers next. closing bell ringing in 26 minutes. automakers honda and toyota getting 52-week highs today amid questions whether the big three us automakers could get a deal done with the workers. ♪ every day, businesses everywhere are asking: is it possible? with comcast business... it is. is it possible to use predictive monitoring to address operations issues? we can help with that. can we provide health care virtually anywhere? we can help with that, too. is it possible to survey foot traffic across all of our locations? yeah! absolutely. with the advanced connectivity and intelligence of global secure networking from comcast business. it's not just possible. it's happening. (sfx: stone wheel crafting)

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table tomorrow. it is called 16th our, looking at alive picture from the picket line at the ford plant in michigan. 12,007 of the near 150,000 union workers, 3 targeted plants that make the automakers, jeep models and chevy colorado and gmc canyon and ranger and bronco. many of these are in tight supply, they have a 207 day supply for gladiator which is bad but only 82 supply at the rank order, gm and ford have a little over a month's worth of canyon and ford rangers, what happens of the strike goes on for more than a month. joining me, longtime critic and columnist mark phelan of the detroit free press. you know them inside and out.

the financial impact of this is to be limited but do you believe one side over the other? the management of gm and ford are saying this didn't have to happen. we saw that this is an unnecessary strike, workers are saying you may think it is unnecessary, we are concerned this isn't matching inflation. >> exactly. they have good points which is why this is a complicated negotiation. a lot of pay and benefits during the great recession and automakers have been profitable. $150 billion at the low end, it is easy to understand that.

more than they expect, this is a fascinating approach striking all of these at the same time but it is a very measured strike. it is a big deal but these plants as you pointed out, jeep has three months worth on the ground. it is an immediate hit to them that are selling faster but the union could have shut down everything they are building if they wanted to. they chose to send a message. we see what happens. >> have you seen this comprehensive counteroffer the uaw say is in the hands of the big 3 automakers? >> i have not.

they been very consistent with what they have been asking for. i would guess there is not a lot of movement. they have offered more in negotiations. it seems there is a mid point that should be visible in the last round of offers, and the requests, well-informed analysts saying ways around 30% over the next three years, where things are. liz: a lot of this is over pay raise. if they would offer the pay increases the union wants maybe they would give on things like a 32 hour work week, getting paid 40, i have no idea but if you look at the salaries, you've got $18 starting hourly

salary, 35 for average hourly salaries for uaw, they have gone as high as 37,000 for annual to 72,800 for annual. flipping it to the ceos and their pay, profits of increased, so have ceo's pay, looking at jim farley in 2019, now he's at 1.7 million. it gets even bigger, mary barzilai is close to 30 million. i'm looking at total compensation. as we see these numbers. does the union, is not a fair comparison. and they can't do without union workers. where do you see the sending.

20%, 25, 29. >> those are the ones you want to use, there are lot below the ceo, often extremely low in compensation. they work harder, the factory is not a pleasant place to be on a hot day in the summer so there is certainly room, automakers, union is asking for the moon right now. and the previous union leaders see this becoming too -- part of the reason. cheryl: if it persists, it can result in material reductions

and earnings and liquidity in the auto sector relative to the 2023 case, they believe a quick resolution appears unlikely. what do you make of that? >> very interesting. don't know what they define as quick resolution. the targeted strikes like these that shut down over the course of a few weeks have an impact, material impact because every factory, not something that is overly -- if the strike were to expand, if it lasts into something approaching months rather than days or weeks it becomes a serious threat to the

company's bottom line and that is why strikes happen. to impose the downside. we will see where it goes. cheryl: liz: we will be watching this and more. the s&p is saying they believe there might be some models that were overstocked. thanks to mark phelan of the detroit free press. dow is down 292 points. teeth sensitivity is so common. it immediately feels like somebody's poking

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♪ ♪ liz: it has been a tough year for target. target's stock price, its investors as the retailer has been plagued by are retail theft and severe backlash over its pride theme store displays during pride month in june. the company's quarterly sales taking a hit for the first time in six years as consumers opposed to the displays called for boycotts of the brand. target still reeling from that fallout. charlie gasparino has details. >> yeah. some details on what they're trying to do inside target and, i tell ya with, i think every major brand is grappling with something that happened this year when it comes to backlashes on social issueses. put up that stock chart, because

it's remarkable how the stock the has gotten crushed. see that big slope down? that's when the controversy happened around may where they had pride dismays. they had -- displays. they had all sorts of, you name it, they had various pride clothing that appealed to lesbians, gays, bisexuals and trans-- liz: they have forever. >> i wouldn't say forever, but they've had it in recent years. that's part of the problem target has, they can't understand why now. they went out and hired outside consultants to pick this apart and, i'll tell you, this conversation is going on at a disney, it's going on at budweiser, obviously. like, why now? what happened in the last sort of year? and what's happened is that the, this whole issue regarding pride in particular but other social issues has become a political issue. and conservatives, politicians there's like a perfect storm going on. conservative politicians like

ron desantis, increasingly vocas stances -- disney and some of its stances, social media and influencers seen as maybe a step too far. all that combined together made this year different for every brand. and so what marketing departments are trying to figure out wright now, is -- i mean, because marketing's all about appealing to segments of the population. obviously, lgbtq is a pretty big buying block of people. so the sort of issue here is how to you appeal to that -- do you appeal to that while not annoying or more than annoying, angering, pissing off, whatever you want to say, your tried and true can conservative, more middle america audience. and it's very different. -- difficult. they're all grappling with it. disney's studying it. the ones in the crosshairs are are studying it, but others are are as well. liz: how about this though?

disney owns abc. abc has "good morning america," that is very across the nation middle america, robin roberts, the main anchor, just got married to her hong item time girlfriend. -- longtime girl. they promoted it dramatically, can and they've had no backlash when it comes to their ratings. it's just strange that there was something -- it's almost like there's one tiny thing -- >> so here's what i think which is touching stuff off andinging or again, the marketing people i'm talking to confirmed this, when it involves kids. if you start mixing pride-are related goods -- pride-related goods, particularly on the trans issue which becomes huge, with kids, i mean, the problem with target's display had, like, onesies, you know, pride-colored onesies mixed in with tuck-friendly bathing suits. and we don't have to get intoing exactly what that is, you can

look it up. and a lot of people know what it is. when you combine that together and and start messing with kids, remember, robin roberts married a woman, right? it wasn't marketed to kids. liz: no, no, of course not. i think you have a point there. and either way we'll see what target does next time around. >> by the way, just so you know, this is a big issue. every single company, it's an underplayed story. at every company they're grappling with this. liz: charlie gasparino. dow jones industrials down 313 points. apple, a member of the dow, is actually having kind of a good problem. the iphone 15 officially available for presale today, and bloomberg is reporting initial delivery times are already slipping well into november due to extraordinary demand. the report says all iphone 15 pro max models heading to china could be delayed for 4-5 weeks. the stock, while up 34% this year, has taken a short-term hit

here, down about 7% month to date. let's bring in a guy with $6.2 billion in assets under management, dan genter, the ceo of genter capital management. dan, do you like apple here? we talked about this at the top of the show. it's a widely-held stock, heaviest weighting in the s&p and the nasdaq, and yet right now there's a question mark. >> well, liz, it's a matter of a difference between a good with company and and a good stock. it's just really a classic valuation. so we like apple as a company. apple is a major player, they're going to continue to be a major player, and they're going to be a major influence worldwide. the concern we have right now is sitting at a 27 pe, it's down from its high recently of 30, but sitting at 27 it's just not cheap where where it is. and so when we look at the earnings growth, the earnings growth is actually next year for '24 probably going to be up about 6%. but you're seeing a lot of that be facilitated and support by stock buybacks.

what our concern is, is that you're not seeing as much top line growth. i think what we see with the iphone 15 is going to be the good, maybe supportive to the market, but the u.s. market and also the western european market is giving some problems to apple. because of the purchasing programs that are out there a lot of them have been extended to 24-36 months, their replacement cycle is getting extended. so what you're seeing overall is that handsets are down, revenues are flat to slightly down this year, and they've become very heavily reliant on eastern europe and especially india, you know, to where where, you know, are the indians and those developing countries going to buy a $1,000 handset? liz: but, or dan, do you buy the the stock here or do you wait? >> i think that it's the okay to have an underweighted position here. and that's really where we are. my concern is that people, many people are very overweighted in the stock. i think it's a little risky to have an overweighted position. so certainly maybe an average

position size or a little underweighted at this point in time. liz: okay. next week, next wednesday, we find out what the federal reserve is thinking. we expect what it will to do, and that is nothing when it comes to raising rates, but november is still up in the air. they say they are data-dependent. what do you think the fed needs to say to stabilize the markets? i know they don't care about stabilizing the markets, but they kind of do. >> i think, you know, it's in the back of their mind. it certainly is not right out in front. but i think what they need to telegraph is that for all practical purposes that they're done or almost done. because market will take good news or bad news, it just doesn't like no news. liz: right, right. >> so if it's in a position more than 25 the basis points, that's going to be good news for the market. liz: dan, great to have you. here comes the closing bell for the end of the week. the bears are in control heading into the weekend. a bit of a selloff today, wishing our jewish friends happy new year. have a great weekend. that's going to do it for us