more news on yet another tragic beheading we are told by isis. this time that terrorist group allegedly killing a second japanese hostage. there is an online video that purportedly shows that isis militant with the british accent is becoming all too familiar, beheading japanese journalist kenji goto who was 48 years old. this is america's news headquarters. >> glad you could join us. kenji goto kneeling in an orange prison jump suit, said nothing in the roughly one minute long video. this after a top japanese diplomat said efforts had reached a state of deadlock. meanwhile, the family of a jordanian pilot held by isis

said today they have heard nothing. the terror group had threatened to kill him unless jordan released an al qaeda prisoner on death row. connor powell is live with more. >> reporter: this video has all the hallmarks of a traditional isis execution video. it has jihadi john, the british accented executioner we have seen in previous videos and also kenji goto is wearing an orange jump suit like we have seen in previous ones as well. now, it has not been verified yet whether or not this is in fact, the actual video but by all accounts from what we have seen in the past, this does appear to be one and it does seem to show his violent death. isis also says in the video that this is just the beginning for japan, because of their part in this unwinnable war against isis and they threatened more violence and a nightmare for japan. goto was captured just a few minutes ago, earlier last year when he went to syria to try to

help rescue another japanese hostage. he was a renowned journalist in japan and apparently went to syria without fear believing that because he wasn't a british or american citizen that he would not be under sort of threat from isis. but isis originally wanted $200 million for him. there was hope in the last few days that a deal could be worked out where he could be released in exchange for an al qaeda linked terrorist who is being held by jordan. jordan also wanted one of their pilots who had been captured by isis as part of this deal, but however, that deal seems to have fallen apart in the last sort of 24 or 48 hours and now we are seeing the result of this deal collapsing. up until just a few hours ago, jordanian and japanese officials remained somewhat hopeful, they thought there was a real chance, arthel, they could actually have negotiated a deal that would release them. >> unfortunately, this did not happen. the second japanese hostage has

been beheaded, according to the latest reports. we will keep in touch with you. thank you so much for that update. eric? the days of negotiations by the japanese government apparently did not work. the authorities there say they were deadlocked. maybe this is one reason why this apparently has happened. katherine harris joinsous the telephone. what is the response of our government to this latest atrocity? >> reporter: within the last hour, a statement has been issued by the national security council saying they are aware of the tape they are reviewing it they are attempting to authenticate it and they condemn the apparent violence against this japanese national. what jumps out at me right here is that in previous tapes we have had typically a response from the cia or the national counterterrorism center but here, there has clearly been a decision by the administration to have a very centralized and i would argue controlled response because there has been considerable debate this week

over how jordan's decision to possibly do a deal with isis for their pilot was really that much different than the u.s. decision to trade sergeant bowe bergdahl for the taliban five. >> that trade obviously went through. what do you think potentially went wrong this time? they are holding that jordanian fighter pilot. why do you think it ended in this when those negotiations were continuing and as i said, reached some type of deadlock? what happened, what went wrong why do you think they went through with this? >> reporter: i viewed this tape and i have seen all of these execution videos, and there are a couple of things that immediately jump out at me. one is a very brief, it follows the standard pattern that we now see, it's addressed to the government of the hostage that they are going to execute, there's a brief statement that the head of that government is to blame and that more is to come. we see the same pattern here. significantly, there is nothing in this execution video that suggests to me that

within the last 24 or 48 hours. there is no mention of the discussions for the jordanian pilot or for the al qaeda suicide bomber being held by jordan. in fact, everything in that tape suggests to me is that it was recorded some time ago and the hostage has probably been dead for some time. you may recall about a week ago on the weekend we reported here at fox that a well-known isis twitter account has said time had run out and both of the hostages had already been killed. i think one of the questions for the u.s. intelligence community is whether this has been a ruse all along, that the hostages that were in play were dead. this is why we never saw proof of life for the jordanian pilot and ultimately, it ended the way it apparently has. >> that's fascinating if indeed they potentially executed him a week ago and went through this week-long following negotiations so to speak with the japanese

government. what is the significance of that, do you think and why do they continue to do this if they don't have any intention to make a trade? >> reporter: well, this particular hostage incident with isis according to one of my contacts who tracks their social media, was a real departure from previous cases. it was a real departure in the sense that there were many steps to this purported hostage negotiation. it was described to me that they were really playing chess and not checkers here. on the one hand, they were trying to send a message to the jordanians about their support for the anti-isis coalition and then they were also trying to send a message to countries like japan that had been on the fringes of the effort that they should really decide to stay out. so it was a multi-step process and the propaganda that they released over the seven to ten-day period was clearly designed to inflame and

escalate. they had the countdown clocks they drew images from previous propaganda, but again, what caught my attention today is that there was nothing in that execution video that mentioned the failure of these negotiations, the al qaeda prisoner that jordan was holding or the jordanian pilot. and that says to me that it may have been recorded. it's certainly something that would be investigated prior to any of those demands being made. >> you know as you mentioned the fact that they had the countdown clock. they are really playing us. they have other western hostages. where do we go from here? what is next and how do we prevent them from taking more? is that even possible? >> reporter: well, i think it's hard for me to say but i would encourage people to take a look at the transcript, we were able to view a transcript from a group that tracks social media, and it's very telling because it's kind of a cookie cutter very standard approach.

they are using for all of these western nations. one of the issues that came up repeatedly in washington, whether it was at the white house, or the state department this week, was where was the administration in its review of hostage policy. you will remember after the american journalist james foley was executed last year after complaints there had perhaps been unnecessary delays to secure his release and the family said they had been, you know threatened with criminal prosecution if they tried to raise the ransom there was this review. that review, there's no timetable for when that's going to be made public but you have a lot of different factors coming together here. you have a group in the middle east that is determined to take hostages to negotiate for them and clearly, this latest episode showed that they have some leverage in these kinds of negotiations. they also want money and the administration is really under the microscope over this

bergdahl transfer. on its face when you look at the data, they say sergeant bowe bergdahl was a prisoner of war and the jordanians could have made the same argument that their pilot was a prisoner of war being held by isis so what really separated jordan's decision to try to deal for their pilot from the u.s. government's decision to deal for sergeant bowe bergdahl? that doesn't even begin to go down a line of investigation about the smarts, if you will or the right objective in trading for the taliban five, given the leaks this week that at least one of them has tried to reengage. we reported last fall they already had visitors from the hakani network so they are going down that path again. >> the taliban five will be out of the watchful eye of the authorities in qatar. >> reporter: i'm not sure

watchful eye is the right phrase. >> in may. i know. that is clearly quite controversial. as you know t state department does not classify the taliban was a terrorist group or possibly leaves open the possibility to negotiate with them. >> reporter: if you don't mind if you go to the national counterterrorism center, this is the u.s. government's premier center for counterterrorism, it was established after 9/11 to be the main hub for threat analysis. when you go to their website, what you find is the afghan taliban is listed under terrorist groups. so people can parse the language all they want but i think people know a terrorist group when they see it. >> yep. when they kill americans and others like the treasury department has them on the global list, too not the state department, part of the controversy of course with this administration. as always, deeply meaningful insight from catherine herridge on this. >> reporter: thank you. >> another victim of radical islamic terrorism, we are sad to report to you.

we are going to get more now on this with k.t. mcfarland. fox news national security analyst and former deputy assistant secretary of defense in the reagan administration. k.t., how does this change the game? >> we are going to have more and more and more of these. you can't negotiate with terrorists. you can't pay ransom for hostages. you can't swap prisoners for hostages. why? because all you're doing is encouraging this to continue, to be escalated. eric said a few minutes ago they are playing us. you bet they're playing us. they just had the whole world's attention focused on them. isis, here they are dictating to the west, to the japanese to the americans, to the europeans, if you don't do this, we are going to do that. it's time to change the dialogue. it's time to turn the tables and instead of isis demanding $200 million for a hostage, we should say here's what we're prepared to do. we are going to put $200 million

into a pool and we are going to have that be the bounty on your head. jihad johnny, we are coming to get you. you are not going to be able to hide in that neighborhood. $200 million is a lot of money in that part of the world. if you don't think that one of your cousins, one of your neighbors, one of your colleagues, is willing to turn you in think again. if we don't turn the table and turn this psychology around we are going to continue to see more and more of these. plus the fact this is a huge recruitment for isis. look, the money will come in the people who want to join radical jihad, they are all going to come rushing because they have seen isis stare down the entire western civilization and have us on the run and on our knees. >> how should the u.s. change their strategy if you will and their approach to this fight against isis? i appreciate what you said about putting a bounty on these guys' heads and offering money for their heads, but in addition to that, what should the u.s. be

doing? because clearly it's not enough. >> well, first of all, call it what it is. this is radical jihad. it's now in more places and at greater strength than ever before. number two, the original -- trying to swap five jihadist terrorists for bowe bergdahl we shouldn't have done that. we don't negotiate with terrorists. we don't pay ransom for hostages. we don't trade for hostages. why? there's a very good reason that presidents of both political parties for decades have had that policy. look, arthel, i was in the pentagon in the reagan administration. the man that worked for me lieutenant colonel rich higgins, went to lebanon. he was taken hostage tortured and ultimately killed. i sat with his widow. she wanted america to do something but if we had done something, all we would have done was maybe save one man and guarantee a death warrant would have been signed on more because if a hostage is valuable to these people, they will take more hostages.

there are a lot of westerners in that part of the world and there is now a big x on every one of their backs. >> is this going to affect how the allies line up with the u.s. in this fight against radical islamists? because the japanese, the japan mission there is purely humanitarian. they are not even there for military efforts. but those who are there with military assistance, are we going to see allies backing out because this situation like today, this second unfortunately the horrible news that this second japanese hostage now having been beheaded. mr. kenji goto. >> well after what happened in paris two weeks ago, i would hope that our western allies and japan and the western civilization comes together instead of running away and hiding, that we come together and say this is the threat that threatens all of us. it threatens our way of life it threatens how we think, it threatens our freedoms and we are not going to be picked off one by one. we are going to stand together and stand strong.

>> cut the bully off at the knees. >> cut the bully off at the head. why do you think they have gone after aid workers and journalists? they have done this for shock value. they want to show the west that they are much stronger, they can dictate the terms. if we just run and hide -- >> what do we do k.t. something has to change. the fight against radical islamists, the approach has to change. that's what i'm wondering. this is all happening now but i know this is something you follow, you have great experience with this. if you had any suggestions at this moment as to what should the new approach be? >> well, again i think you got to call it what it is. i think understand we are not going to be able to put a thousand troops in a few boots on the ground and change that. these people have to fight it for themselves in their own neighborhood. if anybody in that part of the world is willing to fight, give them what they need. if the kurds are willing to stand up to isis, great. arm them supply them, give them every bit of military equipment they need to do the fighting themselves. they don't want our troops to help the kurds. they want our equipment.

we are not giving them the equipment. but the other thing is to understand that this is not just a little band-aid solution. it's not just get that terrorist or get this hostage released. this is an overall struggle that we have against totalitarian dictators that this time around instead of communists, this time it's islamist jihadists. we need a political diplomatic economic and certainly idealogical solution. >> and recognizing these guys are actually organized. they are not just some -- >> oh, yeah. >> okay. >> and you don't negotiate with them. you are not going to convince them to change their minds. >> k.t. mcfarland, we appreciate your time and expertise on this horrible news that we are reporting here today. we will talk to you soon. in the state of the union the president said we are making progress against isis but the islamist state fighters have taken over about one third of iraq and syria, despite the continued air strikes, and

victory in kobani the key border town. now chuck hagel says he thinks the u.s. could eventually send more ground troops in to iraq to fight isis. he says the battle in iraq against the islamic state does not require troops right now but he cautions it may in the future. the u.s., as you may know already sent advisors to iraq as part of the battle against isis. the president has repeatedly been, as he puts it quote no boots on the ground. >> we are reporting that the second japanese hostage mr. kenji goto has been beheaded by isis. we have more on this developing story right here on fox news channel. you just got a big bump in miles. so this is a great opportunity for an upgrade. sound good? great. because you're not you you're a whole airline... and it's not a ticket you're upgrading it's your entire operations, from domestic to international... which means you need help from a whole team of advisors. from workforce strategies to tech solutions

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the united states government now working to confirm the online video that we have been telling you about that claims to show the islamic state group beheading japanese journalist kenji goto. that would have of course ended the negotiations to try to save his life. the negotiations centered on trading goto and a captured jordanian war plane pilot for a terrorist convict in jordan, a woman who is facing death by hanging for her role in the 2005 bombing of a jordanian hotel that killed 60 people. goto's apparent murder comes after the isis thugs beheaded his fellow japanese hostage.

so far the grim killing toll of western hostages by the islamic state stands at seven people. >> all of this is prompting debate over that controversial taliban prisoner swap for u.s. sergeant bowe bergdahl. u.s. officials now confirming to fox news that at least one of those five guantanamo detainees traded in that swap has been intercepted making phone calls to the taliban. >> reporter: defense officials insist that five taliban leaders released from the guantanamo bay prison last june to the country of qatar have not rejoined the fight against the u.s. even though one of them made phone calls to his taliban contacts in afghanistan, phone calls that were intercepted. the taliban five, as they're called, were swapped for army sergeant bowe bergdahl last year. a deal the white house says it does not regret. but some republicans said then and say now it was a bad idea to

let those guys out of gitmo. >> to expect them not to go back into the fight, to somehow undergo some conversion is just damned foolishness. additional american lives will threatened because if these people which they most likely will, as 30% of the others have been released, will pose a direct danger to american men and women who are serving. >> reporter: the qatari leader promised president obama his country would keep tabs on the men through the end of may. then they will be free to leave qatar. for now, the obama administration says there are ways to monitor what the taliban five are doing. >> we remain confident as we were when we sent them there that the assurances we received are sufficient enough to help us mitigate any future threat that these individuals might pose. >> reporter: the white house and pentagon stopped short of calling the taliban a foreign terrorist organization. instead, referring to them as an armed insurgency that uses terror tactics. senator mccain says this is an

example of the president's quote, obliviousness to the things that are happening in the world. arthel? >> molly thanks a lot. >> the fight against the radical islamic terrorists now also in africa, where the african union is sending 7500 troops to nigeria to fight boko haram that terror group. this as the militant group increases its attacks ahead of nigeria's elections. boko haram has been accused of killing thousands of people since 2009. you may remember kidnapping those hundreds of school girls. it is trying to carve out its own islamic state in africa's top oil producing country. the u.n. secretary general ban ki-moon welcomes the decision to add more troops and says the united nations is ready to fully cooperate with that effort. coming up, we will have much more on our top story the isis releasing another horrific video. >> it of course claims to show the beheading of the second japanese journalist.

how does this happen, how do we stop them, what does the western world do? (melodic, calm music.) hi this is conor. sorry i missed you. i'm either away from my desk or on another call. please leave a message and i'll get back to you just as soon as i'm available. thank you for patience at this busy time. join princess cruises for stargazing with discovery at sea. enjoy cruises from $499 during our 50th anniversary sale. call your travel consultant or 1-800-princess. princess cruises. come back new.

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ask your doctor today if eliquis is right for you. welcome back. isis has reportedly executed a second japanese hostage. >> as we have been reporting, the terror group releasing that online video purportedly showing an isis militant with a british accent beheading japanese journalist kenji goto. goto was 48 years old. in that video the militant says quote, let the nightmare for japan begin. this of course comes shortly after the top japanese diplomat there said efforts to try and secure his release had reached a state of deadlock. there were apparently negotiations to release goto and a jordanian fighter pilot in exchange for a convicted al qaeda terrorist being held in jordan but so far no word on the fate of the jordanian pilot who is still being held. let's take a live look at tokyo,

japan's chief cabinet secretary is expected to hold a news conference with an update on this situation with the japanese hostage. we are monitoring that and will bring you any late-breaking developments about this latest tragic atrocity the report that another western hostage has been beheaded by that group. >> we will get more now on this from a former cia analyst and senior fellow with the center for security policy. fred, not sure if you heard earlier, i was talking to k.t. mcfarland and she says listen, you don't give isis $200 million in exchange for the return of hostages. you take that money and you put the word out in their own backyard that we are going to take this money and put the bounty on your head. you turn these guys in your cousins, friends there in the community who know who they are, we will give you a reward. what do you say about that idea or do you have another idea as to how to put a stop to these radical islamists? >> nice to talk to you but this is a sad day. the $200 million ransom was

completely out of bounds. obviously that would simply be used to commit more acts of terror. as i said to you when we discussed this last weekend i actually thought the trade for the jordanian pilot was something i might have done. you don't want to negotiate with terrorists but we already negotiate with terrorists. we negotiated with the taliban. to save the life of an innocent person, i think that's something i might have gritted my teeth and done. but really what k.t. is talking about is we need a strategy. and we don't have one. now, senator lieberman ran a great op-ed in the "wall street journal" recently that said the civilized world has to recognize we are at war with radical islam, it has to declare war on radical islam and we have to have a global alliance including western nations, saudi united arab emirates and egypt to work together against this threat. i think we are a long way to getting a strategy like that. >> a long way from getting a strategy why do you think that? first, as you said, identifying

who the actual enemy is, what it is the heinous crimes they are committing and realizes this is not just some group of guys out there playing for keeps, if you will. these people are quite organized. they have a very strong recruitment effort with using the internet like magicians, and you know and selling their ideology so what is the strategy and how do you trust that to make sure that the u.s. allies are fully on board with fighting this isis group? >> well, i hate to continually bash on the obama administration but until the president admits that we are at war with radical islam until he starts talking about radical islam as a threat to western civilization, we can't get this strategy off the ground. the idea that the president's going to have a summit next month on combatting violent extremism, it's just absurd. the center for security policy has a plan on our website called

a plan for victory over the global jihad movement. this talks about how we can engage the entire u.s. government intelligence state department, economics, fighting cyberterrorism, to coordinate our government against this threat and that's where we have to start. we have to get our own house in order, then we have to get our allies behind us to unite against this threat. >> maybe some of the other world leaders see it the way you do and maybe when they do show up in d.c. for this summit, maybe they will say to the president hello, mr. president, in order for us to get a real strategy in place here, we need to call it like it is and call it for what it is. is that possible? >> well, i think that's a good point. now, when these world leaders come to washington, the president of france, who has said his country is at war with radical islam i assume he's going to take our president aside and say mr. president, what's going on here? we have a much bigger problem with radical islam in our

country than you do and your argument's that you can't utter these words because you are worried about offending muslims or offending the islamic world and radical islamists, i just don't buy it. i made this decision to call it like it is. you have to, also. >> fred, as you are preparing and world leaders including starting with the u.s. administration, preparing to come up with a different strategy to fight isis islamist radicalism, how do you prepare the people? because when you see these beheadings, today a reported beheading of the second japanese hostage, mr. kenji goto who has left behind a wife and two young kids there in japan, you know there was a point when americans said we don't want to have our men and women on the ground fighting more wars but how do you prepare the american people for the possibility that that might be the only way to go? >> it's not political viable to

send troops to the region. i don't want to send troops to the region. i suspect some day there will have to be some type of international force sent in to syria and iraq to take isis out. it's going to be a difficult sell not just for the american people, but for the people of europe and other countries who probably have to fight this war. i hate to say that. in the meantime we need to strengthen the iraqi army. we have to significantly increase the number of air strikes against isis so they feel real pain. we should be doing hundreds of air strikes per day against isis, not the handful that we're doing right now. isis doubled the amount of territory it controls in syria since the air strikes began. when the administration starts saying we have a successful campaign against isis, the facts on the ground don't support that. >> you say we need to, the u.s. that is, and allies need to continue to train the iraqi army, is that what you said, before i continue with my question? >> the iraqi army and the iraqi

kurds, their armies need to be significantly improved and professionalized and better armed. >> that takes time you know and isis is working very rapidly to gain ground and to increase their propaganda video reserve if you will. >> that's exactly right. there is political problems in iraq that makes it more difficult. there has to be a stable government in iraq so there can be security of military forces, if the sunni population will cooperate. the government may slowly be moving in that direction but there's some big hurdles to overcome. the sunni do not trust the government in baghdad. as long as that happens we can't get their cooperation and go against isis. >> there is such a big mixed bag of nuts and so many factors in play here and variables actually, in play, fred, that it is going to be curious to see how the administration and allies get together to come up with a formidable effort to get

rid of isis. you have any final thoughts before i go? >> i just want to say, kenji goto was a hero. he was a great japanese journalist who risked his life by going into syria to try to rescue another japanese citizen yukawa. i think he certainly should be recognized as that. >> absolutely. absolutely. thank you so much. >> good to be here. >> he was 48 years old, reported from around the globe. focusing on the victims of war. now as we have been reporting he apparently is the latest victim of isis. despite those pleas of mercy from his wife. the seventh western hostage now killed. as the radical islamic threat only grows. e... it's a full day for me, and i love it. but when i started having back pain my sister had to come help. i don't like asking for help. i took tylenol but i had to take six pills to get through the day.

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he makes the seventh western hostage who has been murdered in this way. for what aim? joining us is christian whiten former state department senior advisor who has dealt with these issues in the past. christian, they have continually beheaded the hostages. what is their goal besides publicity and recruitment? i want to carry through with that swap with the convicted terrorist they wanted in jordan. >> i think their tactic is that it's a bit of their own shock and awe. their mission, their goal is just to terrify those who oppose them. i think they are making a bet that they can deter other nations from joining the fight against them. it may actually have the opposite effect. it will be interesting to see how the japanese average japanese react to this. it may actually strengthen prime minister abe's hand in having a more muscular brand of diplomacy, more muscular military that operates farther away from japan. but you know, isis by and large has been doing pretty well, has been getting away with this. we are five months plus into a

military operation. they are actually gaining ground in syria and they went on the offensive in iraq just last week. >> there's a string, the past couple days, a string of attacks in iraq, car bombs suicide bombs and the like. the president in the state of the union said they were making progress against isis. is that right? >> its's wrong. kobani in many ways is reminiscent of the vietnam war, where the u.s. technically won but it wasn't a significant base or victory. while this was going on, while the attention was on the small city on the turkish border, isis went on the offensive in kirkuk, attacking a new kurdish city. they still hold mosul. that's their de facto capital. as the institute for the study of war reported they are gaining more and more ground in syria while the attention is elsewhere. really, what the president said is frankly pretty misleading.

>> what is astounding is that 75% we are told of the air strikes that have been carried out by the coalition were just at kobani let alone the rest of the area. finally, christian, they have a group of hostages now we believe including an american woman and as far as we know, they haven't taken any more western hostages recently. what is the threat, what could they do and what could come next? >> it's very, you know, very sad. i think the prospects of any hostage are not very good. it's very difficult to rescue these people. isis has gotten very good at sort of moving them around, not disclosing their location. i think it's mainly a chance for the free world to step back and look at all of these threats across the middle east look at the fact the situation is not getting better have a candid discussion about what animates all of these threats which is radical islam and the fact we have leaders who are unable to do that. when you have shocking news like

this i think we should just take it as an opportunity to try and adjust the strategy that clearly isn't working against isis or these other threats in the middle east. >> it's happening in egypt and yemen, mali, of course, in other areas in africa, nigeria and so sadly, also we have felt it here at home. christian, thank you for your insight today. >> thank you. we are going to turn to politics now. mitt romney out of the 2016 race. his announcement shaking up an already busy field for the gop nominations. presidential hopefuls now in a race to reach out to political donors. so who is the new republican front-runner? peter doocy is live with more. what does the race look like now? >> the leader board looks different for sure. recent fox news polls have it shaking out like this. jeb bush, 15%. mike huckabee and rand paul, 13% each. ben carson 10% followed by chris christie and scott walker

in single digits. we are learning more today about why mitt romney decided to abandon a third white house try before really getting started. a senior romney source explains quote, mitt believes this is not about him being president. it's about the presidency being in the right hands. we also now learned that romney decided he was going to drop out of contention last weekend and then spent a few days mulling it over before going public yesterday. >> how have democrats been reacting to the romney decision? >> some of the democratic feedback has been very nice. david axelrod, the former senior obama advisor tweeted today that he's thrilled to announce a romney appearance at the university of chicago in april. then of course there was this from the white house. >> i did not have an opportunity to speak to the president since governor romney made his announcement but certainly, governor romney is a man of great faith and a man who has tremendous loyalty and commitment to his country and that is something that is worthy of our respect.

>> but president obama's campaign manager from the last election, much less complimentary. he tweeted quote friday ruined now that romney is not running. i knew god didn't love me enough for that gift. operatives on both sides of the aisle are going to have to wait a lot longer to know who their big main competition will be. arthel? >> thank you so much. romney's decision reportedly setting up a behind the scenes scramble to lock up potential donors. laura fredericks is here, one of the nation's top fund-raisers and money wellness experts. good to see you. want to get right to it. you wrote a book about all this stuff. you say that the candidates have to get the big donors on board early. why and how do they do it? >> it's fund-raising frenzy and i couldn't be happier about it. it's all about who they ask in priority order. they really need to ask the top people with the top money, get it first have that momentum going because we all know money follows money.

>> money follows money. how do they do that? because we just saw the poll, how you have the two front-runners at this point number one, mr. bush and number two, governor huckabee. how do they, amongst with the other candidates, how do they go for that big money? how do they capture those donors? >> it's all strategy. it's the way they ask. it's got to be in person, got to be tailored. my expression is everyone is their own mini campaign. they have to have a good strategy of why they need the money, why it's them first, what it's going to do, when it's going to do it and what's in it for them. time is marching on. they have to get out. it's the right ask. >> you also say candidates don't win or lose an election they run out of money. let's talk about there are those political pacs. outside of the big money groups what about the average to smaller donors? how do those candidates we just listed, how do they go after that money? >> got to go at the same time. first, it has to be in person to the top money first, then the groundswell happens. it's the pacs that get the money

through e-mail, whatever, it's got to go on both levels. for the candidates right now before they actually announce they are going to be a candidate, now's the time to do that one-on-one ask and the right way. >> the race is on. you brought your book, the ask. >> they need to take a page out of it. >> thank you so much. >> thank you, too. >> eric? >> moments ago japan's prime minister spoke out about the horrific video that has been released by isis that of course claims to show the beheading of the second japanese journalist, kenji goto. we will have the latest on his comments plus another update from our middle east bureau on this developing story, straight ahead.

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hear ye! the awkward teenage one has arrived!!!! don't be old fashioned. xfinity customers add xfinity home for $29.95 a month for 12 months. plus for a limited time, get a free security camera call 1800 xfinity or visit comcast.com/xfinityhome. japanese country convening in the wake of isis having beheaded a second japanese hostage. that online video as we have been reporting reportedly shows that isis militant who has become so familiar with the british accent beheading kenji goto. he was 48 years old. he has a wife and two young children and he's believed to be the seventh western hostage who has been murdered in cold blood by this terrorist group. conner powell is live with more on this developing story.

>> reporter: japan's government is calling this a deplorable terrorist act and extremely angry and unhappy about this and the real question is sort of what happens next, how do they get involved in this? in the video which is very similar to what we've seen out of isis here in the last few months isis essentially threatened japan and says they're going to sort of attack japan and any japanese citizens they come across. they're sort of saying that because japan is involved in this unwinnable quote war against isis, japan is a target as well. in the video, we see kenji goto kneeling there similar to what we've seen in other videos and then you see his beheaded head. he's wearing the orange jump suit and you see a jihadi john, the terrorist who presided over these executions. it's very similar in pretty much all the videos that we've seen

although it's a lot shorter than some of the others. it's only about a minute long slightly more than a minute long. but it has sort of all the trademarks of an isis execution video. kenji goto was really a renowned journalist in japan. he went to syria to help free another japanese hostage. ultimately was captured by isis. he went there believing because he was japanese and not british or american or really european that he would have a better chance to move around syria. originally isis wanted $200 million to release him. there was also hope that in the recent days there would be some type of deal worked out between jordan and isis and japan where terrorist being held in jordan would be part of this prisoner exchange, including also a jordanian pilot that has been captured by isis might be part of that. but talks in the last 36 hours seem to have broken down. japan's government said they were at a state of deadlock and

the talks had broken down. jordan is still hoping to be able to try to free their jordanian pilot. but there really isn't much in the way of conversation going on between isis and jordan right now and obviously this execution will probably prevent more in the way of conversation going forward. >> conner powell thanks so much for that update. that is going to do it for us now. we're going to be back in another hour from now, one hour at 6:00 o'clock eastern. we'll have more on that developing story and stay tuned right now because "the five" is up next they challenge us. they take us to worlds full of heroes and titans. for respawn, building the best interactive entertainment begins with the cloud. this is "titanfall," the first multi-player game built and run on microsoft azure. empowering gamers around the world to interact in ways they never thought possible. this cloud turns data into excitement.

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it and the comfort behind it, 8:00 p.m. on fox business. hello i'm dana perino along with bob beckel, eric bolling and greg gutfeld. it's 5:00 in new york city and this is "the five." he tried to get to the white house in 2008 and again in 2012 but mitt romney has made a decision, he is not going to try again in 2016. he made it official earlier in a conference call with his supporters. >> after putting considerable thought into making another run for president i have decided it is best to give other leaders in the party the opportunity to become our next nominee. i feel that it is critical that america elect a conservative leader to become our next