o spin zone. so don't miss that. thanks again for watching the special edition of the factor. i'm watters, and this is my world. ♪ ♪ ♪ >> breaking tonight donald trump wrapping up what may be the most disciplined week of his presidential campaign. delivering his fourth major speech in just five days. a move suggesting to some that we may finally be seeing the presidential version of himself that he has been promising for so long. welcome to "the kelly file," everyone, i'm sandra smith in for megyn kelly tonight. trump's speech in michigan just a short time ago is the fourth time he used a teleprompter this week. an unusual move for a candidate beloved for his shoot from the hip politics. this was no usual week for the g.o.p. nominee. not only did we learn today that campaign guru paul manafort was resigning it, came just days after trump rocked the political world

by appointing a breitbart chairman stephen bannon and strategist kellyanne conway to fill some major holes in his campaign. despite all the distractions, many are suggesting that the donald trump we have been hearing from this week, although different and perhaps a little dry may be the version his party has been waiting to hear from for months. >> families strapped in welfare will be provided with jobs and opportunity. children stuck in failing government schools will be able to attend the school of their choice. [cheers and applause] government will become lean, effective, responsible, and honest. no one will be above the law. in a trump administration the state department will work for the country, not for hillary clinton's donors.

[cheers and applause] and i will work for you and i will work for no one else. i will work for you. i will never lie to you. i will never put any other interests before you, and i will never ever stop fighting for you. [cheers and applause] never. chief political correspondent carl cammeron is live in dimondale michigan. hey, carl. >> quiet here now it was raucous a couple of hours ago. trump had a big rally here. used the teleprompter. made a number of political statements about african-americans. took on hillary clinton and took on president obama and none of the crowd seemed to mind at all that he was using a teleprompter. in fact, he has gotten very good reviews for having done so even for some folks who used to think as trump said

you could never use a teleprompter at a rally. it's gone well for him this woke. earlier today he was in louisiana. and when he got here tonight, one of the things that he did was point out while he got down to louisiana and looked at the floods, president obama has been in martha's vineyard on vacation. and suggested that it was almost a dereliction of the president's deuteronomy to have not gotten there sooner. watch. >> i just got back from a tour of the suffering and devastation in louisiana. the spirit of the people is incredible. the devastation likewise they have never seen anything like it. but the spirit of the penal is incredible. and honestly, obama ought to get off the golf course and get down there. >> the president has been doing a lot of that golfing, yesterday he was out on the golf course with the

comedian larry david. the white house has said that the president when he gets back from vacation will go to louisiana this coming tuesday that said the morning and the tour was somewhat overshadowed by yet another shakeup in the trump campaign. paul manafort offered resignation and donald trump said he accepted it. although it was fairly evident last week when both kellyanne conway as well as steve bannon were added to the campaign roster of executive manager that man ford had been layered. and for all intents and purposes in the trump campaign when you get pushed aside by other people brought in bo you it's time to leave and that's what manafort decided to do. he ran into some problems there too. there was tremendous amount of press coverage and democratic criticism. news reports that he had gotten very close to a pro-russian political party in ukraine and might have gotten involved with organized crime figures and not properly disclosed it on american lobbyist disclosure forms. that was the kind of distraction that even eric trump said his father couldn't really have and didn't want around the

campaign anymore. manafort is out. kellyanne conway the campaign manager clearly has been calling the shots this week and talking about introduces and talking about how trump would be more substantive dealing with policy, less name-calling and we have heard a considerable decrease in the name calling. instead of calling clinton crooked hillary at every single utterance he has taken to occasionally calling him his opponent. so he is trying to act more presidential. there is still some skepticism. even amongst some of his supporters in the audience who says we will see how long it lasts. the trump campaign clearly has gotten a little bit more of a bounce in its stride this week and i think we can expect to see more of it. sandra? >> so much, carl, in a day happening this week on the trump campaign. you're on it for us. thanks carl cammeron. all right as we mentioned tonight's remarks were the fourth major speech trump delivered in just the last five days. while touching on issues from isis to immigration and from law and order to the minority vote. the g.o.p. nominee seemed to keep the script.

>> my administration will aggressively pursue joint and military operations to crush and destroy isis. a trump administration will establish a clear principle that will govern all decisions proximate result take to immigration. and we will be and we will be even extreme. extreme. we should only admit into this country those who share our values and respect our people. i will be your champion i will be your voice in the white house. we will bring it back. we will once again be a country of law and order. to every parent who dreams for their children and to every child who dreams for their future, i say these words to to you tonight. i'm with you. i will fight for you. and i will win for you. sometimes in the heat of

debate and speaking on a multitude of issues you don't choose the right words or you say the wrong thing. i have done that and, believe it or not, i regret it. and i do regret it. particularly where it may have caused personal pain. >> guy benson political editor at town hall.com. figaro is the former bernie sanders staff. ric grenell is a former spokesman for two u.s. ambassador to the u.n. rick, was this a pig week for donald trump? a good week for donald trump? >> yeah i think it was a fantastic week. he made some necessary changes and he started talking about specific policies. look, i know a lot of east coast reporters want to talk about process here in the teleprompter but a teleprompter only allows you to get more detailed. and that's exactly what trump is doing. all of these policies are donald trump policies. they are policies of change.

they are policies against the last 8 years of president obama. and they distinguish themself against what hillary clinton is going to do. is he out there and hillary clinton is following him. hillary has had to catch up there in new york and call in some police chief to her. she didn't go out there. she didn't go to the flood zone. so i think donald trump has owned the week. >> yeah and he covered a lot of ground. four major speeches in five days. i want to talk to you about as carl cammeron pointed out his appeal to the black voters in michigan today. he made a very specific call asking for the vote of every single african-american voter. listen. tonight, i'm asking for the vote of every single african-american citizen in this country who wants to see a better future.

and at the end of four years, i guarantee you, that i will get over 95% of the african-american vote. i promise you. >> that's a big guarantee, considering where he is right now, teslin. clinton leading trump among black voters in a big way. clinton and cain getting 87% of that vote. trump and pence getting 4% of the black vote. where do you think -- where is he coming from on that? >> i think it's important for him to ask. a lot of times i think it's great to ask for the vote. just being honest as a campaign staff when you have 90% of african-americans who consistently vote democrat time and time again you know, it may not be worth just being honest that you may not ever get. at least he did ask the question on this week. but, more importantly, it's important that african-americans ask themselves the questions are we better off than where we were eight years ago?

the bottom line is african-american poverty has risen bottom line is 4 out of 10 children are hungry and still in poverty. those are the questions that we still need to, you know, ask ourselves. i think it goes away from more or less not just asking what politicians are asking us, but what we should be asking ourselves and asking of those politicians. so i think it was a good move to make. whether he is successful in it, we will have to wait and see. >> we will see if there is any change that does come out of that and donald trump tweeting out just a few moments ago after he delivered this speech guy. thank you, michigan. this is a movement. he had a lively crowd there, guy. he had people excited. as we just heard from rick. it's been a great week for donald trump. is this a turning point? dare i ask that question. >> we have heard it so many times. and people say oh this is finally that presidential pivot. and then the rug gets snatched out from under us. so color me skeptical. but i will agree with what rick said in the pressroom mills of your question which is despite the fact that his

campaign chairman resigned under a major ethical cloud, even in spite of that, this was probably the most successful week in memory from the trump campaign because he has gotten a little bit more serious. his speech in north carolina was probably the best one i have seen of his entire presidential bid. and so i -- and i also think the jujitsu politically going down to louisiana that was smart as well. politically savvy. softening donald trump's image. my hat is off to kellyanne conway. she has made a very clear difference very, very quickly. >> let's talk about that rick. we know paul manafort was out. that was the big news today. who is in, stephen bannon, the breitbart chairman is now there kellyanne conway as guy just mentioned. what impact are they going to have? how are they going to change or will they seek to change donald trump? >> well first of all, let's say congratulations to donald trump for appointing the first female campaign manager for a g.o.p. nominee. that message is not getting

out there. he is not getting the credit for that appointment. kellyanne is a fantastic pick as campaign manager. look, i think that the two of them together, bannon and kellyanne, are a good force. because trump has had a problem with convincing people like my friend guy here, that they should join the trump campaign. we need more republicans. that's where he is going to do better. and by having bannon and kellyanne two well known hard core conservatives, i think it's going to send a powerful message. >> rick was that sarcasm on a friday night. >> no no, no. guy and i are very good friends and we are on different sides of this issue. >> we will get guy back in here in a second. sounds like is he coming along. >> we are on the same side against hillary clinton. that's for sure. >> that's true. >> okay. so you have made that point clear. but, tezlin none of this does good if we don't see a change in the polls.

we will talk about that later in the show. that is what we have to work off of right now. the momentum has been in favor of hillary clinton, has it not. >> it has. but i think -- i guess i disagree with most people about it being great to talk from the teleprompter. donald trump is 70 years old. let's be honest about it you get what you get. you either like it love it or want more of it or support somebody else. he didn't hire the founder of sesame street this week with mr. bannon. the gloves are going to come off. he is going to go back and play to his base. just in all honesty the same thing with the bernie sanders campaign it is a numbers game. it is a matrix game. he wants to play to the people who already support him. bring out the trump take off the gloves and let mr. bannon do exactly what he wants to do. >> trying to jump in but give your friend guy the last word here. >> there is so much to respond to. i think let's reconvene. let's reconvene on this program two weeks from now three weeks from thousand and see how we look back on the pivot. i think there are a lot of republicans in washington,

d.c. down ticket from donald trump in the senate and house who are praying on their knees every night that this truly is a new trump. >> guy did you just invite yourself back onto the show? >> i wouldn't want to be presumous, but it can be discussed by someone on the show. how about that? >> you are a friend of the show i'm sure. all right. thanks to all three of you for joining us tonight. >> thank you. >> good to have you. victims of deadly flooding in louisiana get an unexpected visited from donald trump. as we now learn the president will soon follow suit. did the g.o.p. nominee pressure president obama in to action? mark tee sen and richard fowler join us with their reaction on that. hillary clinton reportedly blaming one of america's most respected men in her ongoing email scandal. today, colin powell responding, suggesting that she leave him out of it. >> i did not email any classified material to anyone on my email. there is no classified

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breaking tonight, after days of mounting criticism, president obama will visit louisiana next week. the news comes on the same day as donald trump and running mate mike pence as they tour the battered baton

rouge region and met with flood victims. fox news casey stegall is live in louisiana tonight with more. hey, casey. >> sandra, good evening. mr. trump and governor pence spent about four hours on the ground here today. they covered an awful lot of turf and they met with a large amount of people. everyone from church leaders to volunteers to those who have lost everything they own and must start over. the residents we talk to say they were happy to see the g.o.p. presidential nominee mostly because of all the attention and the cameras that followed. cameras finally aimed at a state that's hurting so much tonight. where many have been angry over president obama's lack of visibility in a time of need. nearly 4,000 people are still sleeping in shelters again this evening. 13 people have lost their lives. tens of thousands have been left homeless. special canine units with the group louisiana task

force one continue to search for those unaccounted for. and rescue workers who have been at that time reporting for duty and still showing up for work despite being victims themselves. >> as they try to cope with their own personal losses, many of those first responders are here with us sitting in this command center today out in the field today trying to assist others in the community. but that's our job. that's why we are in public safety and that's part of the mission. >> fema says it has more than 1100 agents working on the ground to assist in getting temporary housing established and people signed up for federal disaster dollars. but politics aside republican or democrat, this is a tragedy affecting human beings in our own country who have a very long and tough road ahead of them.

sandra? >> all right, casey. thank you. >> donald trump's tour of flood damaged louisiana included a stop at a baptist church with evangelical leader tony perkins. and the g.o.p. nominee was caught on a hot mike knocking president obama for playing golf during the disaster. >> doesn't want to go trying to get out of a golf game. >> i heard he was trying to stay under par while we are under water. >> he will never be under par. >> mark thiessen, former chief speech writer for george w. bush and fox news contributor and richard fowler is a nationally syndicated talk show host. mark, i will start with you first. here, donald trump is he is running for president. he is on the ground in baton rouge before not only his opponent hillary clinton who is taking some rest is he on the ground before the president himself. what does that look like? >> well, it's remarkable, because if you remember donald trump promised us that he wasn't going to start acting presidential. well today weigh moss more presidential than the president of the united

states. while barack obama was on his eighth round of golf in 12 days, donald trump was on the ground, hugging victims, touring the devastation and most importantly using his bully pulpit to shine a spotlight on this tragedy. this is the worst natural disaster since hurricane sandy. barack obama and hillary clinton not only have they not gone they haven't even gone to a microphone to say a word to the people of louisiana. there has been almost no press coverage of this. and donald trump single-handedly changed that and he got bipartisan praise for it. senator mary landrieu former democratic senator from louisiana. hillary clinton supporter thanked donald trump and said that hillary clinton and barack obama should follow suit. and barack obama's only going after donald trump went when he didn't. >> and it's hard, based on what we are seeing, richard not to throw to this sound then senator obama back in 2008 criticizing george bush for doing a flyover of hurricane katrina damage. listen. >> we can talk about what

happened for a few day in 2005 and we should. we can talk about levees that cou about a fema that seemed not just incompetent but paralyzed and powerless. about a president who only saw the people from the window of an airplane instead of down here on the ground. >> he was criticizing him for not getting on the ground when he was trying to avoid a distraction in a similar way that hillary clinton said she doesn't want to go there yet because sheet she doesn't want to be a distraction. does a different standard apply here, richard? >> no, there is not a different standard at all. i think that was candidate obama. this is eight years after president obama there is a distinction between those two times. here is what we know and mark has worked in the white house and he knows that any time the president moves and almost an entire city moves behind him. beyond that when he moves into a region, to like baton rouge, right, where the expresses are all shut down, only for rescue vehicles when the president gets there, those rescue vehicles can no longer move.

right? so the president going -- actually hampering the recovery. >> richard how about what the people want? i mean the baton rouge newspaper, the advocate, they are calling for the president to come down there. okay, he has has announced is he going to be down there next tuesday. >> he sent him homeland security secretary and fema director down there as well. >> here is what hillary clinton says as to why she is not going down there. she put out a facebook posting saying just that she doesn't want to be a distraction. she says my heart breaks for louisiana and right now the the relief effort can't afford any distractions. okay. so based on richard's point, is that fair? >> of course not. look, i want to ask richard were you saying that in 2005 when george w. bush was getting hammered for doing the flyover? were you taking on barack obama for saying that you can't see people from the sky? i'm not finished, hold on. when barack obama said that you know, you can't see the people of louisiana from a golf course in martha's vineyard. at least george w. bush was

on his way home from crawford from his vacation. >> his ranch right? >> they were both on vacation when the disasters happened. the difference is bush ended hisvacation. >> the president has been over and over again every day with his homeland security secretary which has been to the region as well as his fema director. wait a minute that has always been to the region. what the news tells us from the bush case is that the fema director was an utter failure during katrina which is complete difference than this fema director. number three and most importantly and i think the most important thing that folks don't understand is even though donald trump went there, because his plane was there what safety plane couldn't land? what plane of resources couldn't land? what police officers were taken off the street helping the survivors? that's the question. >> we know there are 13 deaths related. >> not at all, mark, not at all. >> hold on. hold on. we have had our final political thoughts there it's absolutely devastation down there. and these people have a long

road to recovery. >> absolutely. >> we hope everybody does their part and chips in. thank you both of you richard and mark. hillary clinton draping former secretary of state colin powell into her ongoing email scandal. and he wants no part of it plus, under mounting criticism a surprise confession from the clinton family charity. but only if hillary becomes president. peter swirs has studied the clinton foundation for years. he says this is too little, too late. >> i don't think there is anything sinister in triking to get wealthy people and countries that are seriously involved in development to spend their money wisely in a way that helps poor people and helps them up.

developing tonight, one of america's most respected men dragged into the ongoing scandal over hillary clinton's private email server. mrs. clinton reportedly telling fbi investigators that former secretary of state colin powell encouraged her to use a private email account. secretary powell suggests that's news to him. fox news jennifer griffin has the story from washington hey jennifer. >> sandra leaks from hillary clinton's interview which n.

which she says former secretary of state colin powell told her during a party at madeleine albright's to use a private email account at the state department forced a spokesman for powell to respond today. general powell has no recollection of the dinner conversation. did he write former secretary clinton an email memo describing his use of his personal aol email account for unclassified messages and how it vastly improves communications within the state department. powell went on to say at the time there was not an unclassified email system in the state department. that had changed by the time clinton was secretary of state. all of this coming one day after the clinton foundation announced that if secretary clinton is elected president, bill clinton will no longer give paid speeches and the foundation will stop accepting donations from foreign governments and corporations. tonight in an unexpected move, federal judge imette sullivan ruled lawyers from journal watch can question hillary clinton under oath

about her private email server and that clinton must answer written questions from the group in the coming weeks. a spokesman for the group responded. quote: we would have preferred hive testimony in a deposition. but we have questions composed and that will create a sworn record. clinton campaign spokesman brian fallon responded in kind, quote: judicial watch is a right wing organization that has been attacking the clintons since the 1990s, this is just another lawsuit intended to try to hurt hillary clinton hillary clinton's campaign. we are glad that the judge has accepted our offer in question in writing. rather than grant judicial watch's request. clinton will not have to answer follow-up questions. >> peter sweitzer wrote the book on the clinton foundation. is he also president of the government accountability institute and author of "clinton cash" the untold story of how and why foreign governments and businesses helped make bill and hillary rich. also, good of you to be here this evening.

so,. >> thank you? what do you make of all the latest here as far as her blaming collin powell for things happening with her email? >> >> well, you know, it's remarkable, it fits the clinton pattern about oftentimes blaming other people or not wanting to take responsibility. it's the same thing with the clinton foundation. they have been taking, kicking and dragging over the last 18 months that it's inappropriate, was inappropriate for her as secretary of state for her to take foreign money and now are they admitting that now it doesn't hook like if he becomes president. the problem if it's not appropriate for you to do while you are president why was it appropriate for you to do while you were secretary of state. >> there are still a lot of questions surrounding all of this. this now that if she wins the clinton foundation will stop these foreign donations is, this too little too late. >> i think it is too little too late for a couple

reasons. in 2008 they signed certain ethics agreements and completely violated those. i don't think it's enough for them to make this pledge if they can't take the money. i don't think we would have confidence that they would honor it second thing i would say is that the way that the clinton foundation is structured they have foreign foundations in india, in singapore in sweden they could quite literally circumvent this requirement by having the donations go to those foundations rather than the main clinton foundation sitsself. i'm skeptical that they are severe about this or reflects any kind of change in their thinking. they got caught and a lot of criticism for it and now they are trying to avoid the issue. >> >> by the way, when i say there is still a lot of unanswered questions what about bill clinton his accepting a lot of money for these paid speeches? will that come to an end if she is elected president? >> yeah. i mean it's up in the air. bill clinton has said repeatedly he was not going

to change ha thing. they make make a statement that he ♪ going to take foreign money. remember, back in 2008 they literally signed an agreement with barack obama that they would sign no no intermingle between hillary clinton and the state department. any commitment we that we have right now any confidence that they are going to honor. >> peter swirs, thank you for being with here tonight. >> thanks for having me. >> budd jackson a democratic strategist and chairman of american working families pact. interesting question that comes up. that is if they are conceding that it is not okay to receive these donations if she was elected president. why is appropriate for therm to be accepting them as secretary of state. >> let's start off with previous guest who auditor.

the book he published and movie he did after that the documentary, was supported pay breitbart. a right wing organization. is he not exactly independent. answer the question. >> one more point, his film so-called comment tri was also partially funded by steve bannon, who is now trump's top advisor and nobody has disclosed that. let's not look at him as independent arbiter. to answer your question? look, she has decided that the time she made mistakes before with doing the server. she did not blame colin powell for what she did she asked colin powell for guidance inintent to do the right thing. >> he suggested she did it. people are suggesting there is parallels. she is suggesting parallels to the way they operated as secretary of state. points out today that there is very clear differences between hillary clinton and colin powell in the way they

operated with their emails. clinton exclusively had a private email account to conduct state department business. powell did not. clinton had a private email server located at her house. powell did not. this is the gipp of the list these not the same. >> just because powell did it one way doesn't mean hillary to the it. ousing the private sevenner was wrong. nobody is going to debated that anymore. hillary clinton even said she is sorry for doing it so voters have already had this beaten in to them for months. they already understand this. reflecting think they feel about it people don't private home serverrenned then say you are sorry. >> we have been talking about this. not a new rest. >> no. i'm saying pandemic can start talking about it they reached their conclusion whether or not they will

trust hillary clinton. more voter trust hillary clinton than they do donald trump. >>ed aboutenning jackson, thank you. >> thank you. >> up next, donald trump continues to trail hillary clinton in several nationwide polls. his campaign insists that rallies are a better predictor of his support than public polling. chris stirewalt, jason osborne, and richard lowery join us for a kelly file panel this friday night. that's next.

(announcer vo) you can sit in traffic. or you can crack up. (man on radio) but if it isn't refreshing... (announcer vo) sorry traffic, we laugh 'til it hurts. siriusxm. road happy. donald donald trump's campaign dismissing recent polls showing the g.o.p. nominee lagging behind democrat rival hillary clinton in a general election matchup. the real clear politicsuts clinton's lead over trump at six points in an interview this week campaign aide michael cohen pled ignorance. >> but you guys are down. and it makes -- >> -- says who? >> polls. most of them.

all of them? >> says who? >> all right. joining me now chris stirewalt, fox news digital politics editor. senior communications strategist for dr. ben carson's presidential campaign and rich lowry, editor of national review and fox news contributor. chris, that was such an odd uncomfortable exchange. why deny? i mean i don't know, why deny the polls? sometimes you eat the bear and sometimes the bear eats you. in cohen had a bad outing. i think he probably suspected that the trump would do what they generally done and losing campaigns done throughout history refute. that poll had too many democrats. that poll smelled like old skunks, i don't like this poll, this, that, or the other thing. the reality is there hasn't been a poll in a long that has shown donald trump doing anything but trailing hillary clinton. as long as his campaign doesn't confront that fact with their supporters it's

going to be hard to make the changes and do the things that they need to do. >> i mean, jason, i kind of remember on trump's way up, every shocking poll after another that showed him, you know, in the lead. he cited those polls. so why now? why is his campaign choosing to say that the polls are wrong? >> i would take a different look at it from my perspective. i don't think they are wrong. i think it's much tighter race in many places than the polls are showing. primarily because this is august. august is a time where families are trying to finish their summer and get ready for school. so they are really not, you know, a snapshot of what it is going to be like in november. so, i don't think that trump in his campaign are necessarily looking at these polls and saying all right, you know, we are going to lose this badly and we need to tell our supporters, i think what they're doing is going to these rallies they are energizing people at these rallies and ensuring that they are the ones to get out after labor day to

turn out the vote. and as you have seen over the last week, the poll numbers have sort of have gotten a little bit closer. the "l.a. times" has one that has trump within two but, again,. >> do you think chris stirewalt has a problem with that statement? chris jump in. >> that's not a poll. that's a group of, i think 3,000 people. that's not -- i will put it this way. that's not a survey that we would use or be reliable. is he doing better. pew research had a poll out. is he within four of that poll, which is improvement for him. he is doing somewhat better. >> rich, let me get you in here because mike pence his running mate has said multiple times in the past week or two that it's still early. is this still early in the campaign is there still time for a major turn around considering where the polls are today? >> well, it's still august, so there is still time. i think if you actually look at what the campaign is doing, as opposed to what some of the surrogates and supporters out there are saying, the campaign knows and believes that it's behind. this is a campaign clearly this week that was not

acting like it's ahead. it had a major shakeup. it had some new messaging, and kellyanne conway was on tv this week and i think it had exactly the right attitude. she said we are behind in the polls and that's a good thing because it's going to make us work harder. that's the attitude. don't pretend the polls are wrong. go out and change the polls. >> fort polls hold where they are today what does this election look like? >> if the polls hold where they are today, then it's going to be a very rough night for the trump campaign. and that's my contention. rich, don't get me wrong, i'm not saying the polls are wrong. i just think that they are a lot closer than they appear to be. i mean, i think you have to go in and look at the cross tabs. you have to figure out where it is -- why is it that hillary is still less than 50% in the majority of the polls? if she is spending millions and millions of dollars, i have seen estimates over $100 million to zero dollars, and still can't break in to the double digits ahead of trump, then they need to be worried as well. >> the findings have been

pretty robust across all polling as chris referenced earlier. in the battle grounds states have actually shown 8 9, double digit point leads which suggest that maybe that advertising is having an effect. so, again, i don't think there is any percentage for the trump campaign to deny what's going on. they need to go out and fight better. and if he has weeks like he has had this week where he hasn't had any unnecessary controversies besides the trump shootup. can find a bottom and maybe begin to gain some ground. >> for a guy keeping track there is just now over 11 weeks to go until election day. i would ask you can trump close the gap but i'm sure you will tell me as rich just did that yes, he can. will he? what is his strategy? what does he have to do to close the gap? >> what he has to do is build a coalition. he needs ross perot's

coalition. he needs blue collar white voters democrats and independence. he needs to build this coalition. it can be done but he has got to get cracking. >> all right thanks to all three of you for joining us live on this friday night. >> thank you. >> thanks very much. >> donald trump's campaign releasing its first political ad of the 2016 general election. it doesn't pull any punches. but is it effective? the ad men are here to break it all down. >> collecting social security benefits skipping the line. our border opens. more of the same. ♪ ♪ ♪ ♪

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donald trump's presidential campaign running their first political ad for the general election. his team spending nearly $4 million purchasing air time in four battleground states where the spot will run for the next ten days, watch. >> in hillary clinton's america, the system stays rigged. syrian refugees flood in. immigrants committing crimes. our border open, more of the same, but worse. donald trump's america is secure. terrorist and dangerous reallies kept out. the border secured. our families safe. change that makes america safe again.

donald trump for president. >> okay michael it. >> steve: a-- michael is a pollster, with this ad, is it effective? >> for a campaign that had a lot trouble in the last few weeks with discipline and message, this ad shows he is getting back to the core message that gave him a campaign to begin with. he knows there is a significant percentage of the population that believes we're headed in the wrong direction as a country. they're afraid of terrorism. he has a very simple message. it is very clear. if you're on the fence and you want change in this country, it's a message that will resonate. >> okay what do you make of that bernard? >> i beg to differ. his apology tour lasted for half a second.

it is divisive, angry. >> can you be specific where the lies are? >> the idea that immigrants are getting -- it's not true, deportations under obama is up. >> bernard you can argue -- >> his deportations are more than the last 19 presidents before george w. bush combined. >> the we is not whether it is technically factually accurate. if you talk to trump voters, and those out there unsure of who they want to vote for but they don't like hillary clinton. they go out there and they say they're afraid. >> let me ask you about the ad spending. let's compare that to what

clinton is spending, and those will be airing in four key battleground states. but contrast that to clinton, her campaign purchasing more than $54 million? battleground states going back to may 17th. >> no one would say that donald trump has run a smart campaign from a purely political perspective so far. this is, if you're on his campaign team, you're saying hey, this is the beginning. it is a good smart move for them to start spending money. they have a long way to go. they may have turned off so many voters they can't pull them back. >> a good week for trump this week? >> the truth mathers. and i think that it will resonate with the average -- how

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it has been a busy week around here. a busy week for politics and our hearts to everyone in louisiana retiring. that's it for "the kelly file." good night. >> welcome to special addition of "hannity." major speeches on radical islam and restoring law and order. he travelled to louisiana to meet americans impacted by historic flooding. trump's campaign has also under gone changes. let's take a quick look back at a week that