there, and i still want that. [ siren wailing ] >> i felt like i was in a war zone with the explosions, the smell of smoke, the smell of burning flesh, people screaming. >> narrator: it was the single most deadly automobile accident in american history -- 99 vehicles, most of them destroyed. 12 people died. >> identifiable? >> no. not at all. >> narrator: more than 50 were injured. >> total destruction. if i hadn't been there and eyewitnessed it, i don't believe i could have believed it.

>> narrator: the accident happened along a three-mile stretch of highway long known for dense, thick fog. but what was causing the fog? the victims and their families wanted answers. the accident occurred on interstate 75 in tennessee on a portion of highway between chattanooga and knoxville. the highway was constructed through a valley which lies between the cumberland and great smoky mountains. from the time the highway first opened back in 1973, there had

been numerous multi-vehicle chain-reaction accidents in the same three-mile section. the first occurred just four months after the highway opened. 3 people died in a 17-car pileup. 10 were injured. just one month later, there was a nine-car accident. although there were no deaths, nine were injured. >> during the first six years the highway was open, there was an average of one multi-car accident each year. one of the largest was in november of 1978, involving more than 60 vehicles. 6 people were killed, nearly 100 injured. all of the accidents had one thing in common -- the sudden appearance of a dense, thick fog, reducing visibility to near zero. tennessee state highway officials responded by installing fog-warning lights to warn drivers when fog was in the area. highway patrol officers were posted to stand watch every

morning along the fog-prone area to make sure drivers slowed down when the fog-warning lights were activated. the combination of these two systems worked. for 11 years, there were no major accidents along the fog-prone stretch of interstate 75. but all of that changed on december 11, 1990. >> it's a massive wreck. everybody's bumping into everybody. >> i've had several reports. i've had an explosion in that area, and they're still piling up. >> as i rolled down the window, i could hear the cars just crashing into each other one after another. >> a motor home hit the front end of my truck just seconds after i had gotten out. and then vehicles started hitting the back of it. i'll never forget hearing one. and he hit other cars and just knocked him out of the way like they were nothing and came and crashed just to the right of that motor home. the explosion was such that it almost knocked me down.

>> narrator: mike curtis pulled this 14-year-old boy out of the motor home, then rescued the boy's mother. >> and i turned and went back to get her husband. all i could see was fire. i could smell hair burning. his coat came off burning in my hands. that's probably the hardest thing i've ever had to witness... the most helpless feeling i've ever had. >> narrator: the man burned to death. 12 people were killed, 56 others injured, making it the largest vehicular accident in american history. these pictures were taken shortly after the accident, when most of the fog had dissipated. >> the vehicles that i saw, i don't even know if you could classify them as vehicles. what normally was a pickup truck was 3 foot in length,

bodies still in it. >> narrator: after 11 years without a serious accident, the killer fog had struck again. but why? the families of the dead and injured demanded answers. they wanted to know what caused the dense, thick fog on december 11, 1990.

>> narrator: on december 11, 1990, 30-year-old craig piper was driving his tractor trailer south on interstate 75 on his way to visit his mother for the holidays. when he entered the thick, dense fog, visibility was near zero. within seconds, he crashed. [ tires screech ] [ glass breaking ] [ horn blaring ] [ siren wailing ] >> the flames were extremely dense, and i knew there wasn't any way i could get him out. i had to stand there and watch this man burn in his vehicle. there wasn't really anything i

could do. i didn't have a fire extinguisher. i just had to stand there and watch this man burn alive. >> narrator: craig piper's mother wanted answers and hired attorney doug fees, who was not only a lawyer but also an engineer. she wanted fees to find out what caused the terrible fog that was responsible for her son's death. >> she said that the two people in that car were killed and that her son had been burned alive in his tractor trailer and was wondering if there was anything that i could do to help her. >> narrator: the accident occurred along interstate 75 at its lowest point in the valley, about a half mile from where the interstate crosses the hiawassee river. because of its location, fog has always been common in this area. fog is basically a cloud which forms on the ground. fog occurs when there is too much water in the air for the atmosphere to absorb. since cooler air holds less moisture than warm air and cool

air gathers in low-lying areas, the valley through which interstate 75 passes is perfect for the formation of natural fog. but the fog described by the accident victims was extremely thick and dense. was the fog on the day of the accident naturally produced or was it caused by one or more of the local industries nearby? >> on those three days, there was some amount of river fog, although it was relatively small. on all three days, there was a very noticeable emission of fog-related water vapor from the bowater facility. >> narrator: the bowater paper company is located three miles to the east of the interstate highway. it is the largest producer of newsprint in north america and releases large quantities of water vapor into the atmosphere

24 hours a day, as part of the manufacturing process. wayne davis recommended that the state of tennessee conduct a more detailed study in order to understand the cause of the fogging conditions. the state decided not to fund a more detailed study but elected to install a fog-warning system along the highway and posted state troopers to patrol the fog-prone stretch of highway each and every morning. for 11 years, the system worked. between 1979 and 1990, there were no serious multi-vehicle accidents along the three-mile stretch of interstate 75. the system worked... until december 11, 1990. the wayne davis study was an important starting point for doug fees. but the davis study was conducted 12 years earlier. fees needed to know what caused the fog on december 11, 1990. doug fees heard about a scientist who was using

computers to track weather conditions and pollutants. was it possible that science could re-create the weather condition on the day of the accident?

>> narrator: attorney doug fees wanted to know if the thick, dense fog on the morning of the accident had been produced naturally or was caused by one or more of the local industries or some combination of both. to find out, he hired dr. alan eschenroeder, who teaches civil engineering at harvard university. his area of expertise is risk management. and he also runs a consulting firm which specializes in air-quality modeling. eschenroeder gathered weather information about the morning of the accident from the knoxville and chattanooga airports, as well as from two nuclear power plants -- one only 18 miles from the scene.

weather records indicated that there were few, if any, clouds on the morning of the accident. winds were light, and the temperature dropped rapidly the night before from a high of 60 degrees in the afternoon to almost freezing. this 30-degree drop in temperature could cause a weather phenomenon called an inversion. an inversion occurs when the temperature on the ground is cooler than the temperature in the atmosphere. this prevents air and moisture from dissipating into the atmosphere, pushing the moisture back towards the ground. very early on the morning of the accident, a helicopter pilot flying over interstate 75 noticed a mushroom-shaped cloud, similar to this one, over the bowater paper mill smokestacks, three miles east of the accident site. eschenroeder believes this was visual confirmation of the inversion. water vapor is produced naturally coming from

evaporation from lakes, streams, rivers, and ground moisture. dr. eschenroeder calculated that the evaporation rate of the natural bodies of water in the area was only 392 gallons per day. this was barely enough to create even a light fog, let alone the dense, thick fog described by accident victims and rescue personnel. eschenroeder was convinced there had to be another source of water vapor which caused the thick fog. he noticed a series of ponds which straddled the interstate highway on two sides. these were wastewater treatment ponds, which belonged to the bowater paper plant. these ponds were used to clean the industrial wastewater from the paper mill. in two of the ponds, aerator fans would propel the water up into the air. most of the water dropped back into the ponds. some of it did not. >> that's called "drift." drift droplets are things that

drift away from the site of where they are formed. all the other droplets fall back to earth or fall back to the pond where they originate. so we had to do some original calculations in an engineering-estimate fashion for emission of those droplets. >> narrator: eschenroeder calculated that these wastewater treatment ponds added 10 million gallons of water vapor into the atmosphere in the 24 hours preceding the accident -- far more than the 392 gallons from the natural bodies of water. at the paper plant itself, an additional 1.5 million gallons of water vapor was being released each day from the smokestacks. but it wasn't just water vapor that was being released from these smokestacks. paper plants release what are called "particulants" as waste from the paper-production process. particulants are microscopic particles which become surfaces on which water vapor can

condense, and this leads to fog. >> you not only had the fog potential from the presence of the water vapor, but you had a place for it to form in the surfaces of these microparticles -- these condensation nuclei. >> narrator: but how could eschenroeder tell if the water vapor from the bowater paper plant three miles away caused the fog on the interstate highway on the day of the accident? he found part of the answer on this aerial videotape shot by a local videographer a few hours after the accident. eschenroeder recognized the wind pattern as a drainage flow, which carries cooler air down into the valley. but eschenroeder needed to know in which direction the drainage flow was heading. to do that, he needed to know the exact position of the airplane. using navigational charts calculating the position of the sun from the glint angle off the wing and ground references, he identified the plane's

position relative to the paper mill and the accident site. the videotape convinced eschenroeder that the drainage-flow wind pattern was headed west -- from the location of the paper mill towards the accident site. >> as to the cause of that accident that day, there's no doubt in my mind that the industrial fog created by water emissions from that bowater paper mill was the preponderately major factor in forming the fog that caused the accident. >> narrator: attorney doug fees now had scientific evidence and proceeded with the civil suit he filed earlier against the bowater paper company and the state of tennessee.

>> narrator: as mike curtis drove onto interstate 75 on the morning of the accident, the sun

was so strong, he took his jacket off in the car. when curtis approached the fog zone, the fog-warning lights in one direction weren't working. and those in the other direction had been blinking continuously for three days and were ignored. the daily police fog patrols had been abandoned years earlier. once in the thick fog, visibility was near zero. mike curtis never saw what he hit. curtis heard crashes, people crying for help, the explosions. >> i knelt down and asked god to help me... to get through it. >> narrator: he helped a young boy caught inside a motor home. >> 12- or 13-year-old boy that i got out. his mother was inside screaming. the adrenaline was pumping, and i ripped the window out and got her out. >> narrator: after saving the boy and his mother, curtis tried to save the father, but he burned to death.

there was also tragedy for a woman driving with her granddaughter. this is all that was left of the car. >> this car was smashed completely flat like an accordion. >> the car was compacted down to something in the neighborhood of 30 inches long. by some miracle this little girl lived through the entire thing. >> narrator: the grandmother died. randall mckeehan and his two children also suffered a loss that day. they lost a wife and mother when judith mckeehan burned to death in the accident. >> there was no body. she was over 90% gone. it was like she had been cremated. and there wasn't nothing to view. she still had remains, ashes, which i'm not saying could be identified, but still knowing that she died in that vehicle, i did the best i could to get

everything of all her ashes out. and i spread them across that field right out there. and, uh... i just... i guess that was, uh... the only thing i knew to do. >> narrator: doug fees' case was set for trial in 1994, more than three years after the accident. bowater disagreed with the scientific calculations used in the eschenroeder study and hired its own scientific expert. dr. george mcvehil is a meteorologist from denver. his study concluded that bowater's contribution to the fog on the day of the accident was less than 1%. >> our conclusion was that the fog formed by a natural process due to mixing of moist air at

different altitudes at about 9:00 on the morning of december 11th, after the sun had come up and heated the ground enough to start the mixing process. that, in a very abbreviated and simplified form, is what caused the fog on that morning. >> narrator: but shortly before the trial, the courts ordered bowater to release a study it commissioned in 1979 from its own consulting firm, environmental research & technology. in it, ert states that... doug fees never got the chance to prove his case in court. before the trial, the state of tennessee reached an out-of-court settlement with fees on behalf of the families he represented. because of the malfunctioning

fog-warning system, the state settled for $800,000 and also agreed to install a $4 million computerized fog-detection system. when the fog reaches a certain density, large signs automatically notify drivers of fog in the area and sensors trigger gates on key entrance ramps, closing access to the highway. bowater also settled out of court with 30 victims and families represented by doug fees and other attorneys for $11 million. bowater continues to maintain that the paper mill and treatment ponds had nothing to do with the fog on the day of the accident. however, bowater agreed to limit its use of treatment pond number four, which sits near the highway. >> but the issue isn't whether or not pond four is a contributor to fog, whether natural water conditions that are in the community are

contributors to fog. the real point is that fog exists in that particular place from time to time. it's natural fog. and the traffic-control mechanisms in the highway have to be sufficient to warn motorists. >> narrator: despite the settlement and the new fog-warning system, many still believe the highway is unsafe. >> warnings are never the answer when you can do better. closure of pond four is not enough to solve the problem. the chance of this happening again has been substantially reduced, but the risk has not been eliminated, nor has the hazard been eliminated. >> this is only the third time i've been here. any officer will tell you that this is, to me -- it's a memorial site.

that bridge is a memorial because a lot of people died because a lot of people died here -- needlessly. a paid advertisement for the contour core sculpting system. that strong, lean waist and rock-hard abs aren't something they were born with... they had to work hard to get them, doing hundreds of grueling crunches or sit-ups. but that doesn't mean you have to. now there's a whole new way to get your abs firm, tightened, toned and sexy, a totally new approach to muscle sculpting that brings together modern digital technology and the science of physiology to reveal the secret to total core muscle contraction without ever doing a crunch or sit-up. >> it's crazy. >> woman: is it what you expected? >> it feels like i'm doing a crunch or something. >> wow... o.k., that...

it's just tightening up my abs, the lower part of my abs, i'm feeling it. >> i'm not doing anything. i'm standing here talking to you and my abs are getting a workout. >> i'm feeling the, the burn. >> seriously? >> yeah, seriously. i can feel that. >> woman: what's it doing? >> it's contracting the muscles. look at this-- wow! >> can you see the muscle ripple and change? >> whoa... whoa. >> look at this... look at that, both sides. >> wow... it speaks for itself. >> do you get that when you do normal abs? >> not at all. i've never seen that before. >> do you like it? >> i love it. this is the real deal. >> announcer: it's called the contour core sculpting system, guaranteed to give you the best abs you'll ever have. contour was created by swiss medical professionals and engineered to their exact standards. this technology has already created the incredible bodies you see on beaches across europe, from the coast of spain to the french riviera to the sun-spots islands of greece. now this new era in fitness has come to america. the contour is like no core exercise you've ever tried. it sets off a series of abdominal contractions that engage more muscle fibers

and that's the real secret to incredible abs. and with thermographic imaging, we'll show you why contour is easier and better than doing old-fashioned crunches. >> research that was done on contour actually showed that contour worked the muscles 600% more than doing the traditional crunches. >> every fitness magazine for men you see on the newspaper stand, uh, has abs. um, at 57 years old, i started thinking, geez, would it be possible to have abs as good as those people? and now i believe i do. my waist at 31 inches looks better than it did when i was 25 years old. this is absolutely the first product i've ever seen in my life that allows you to put it on, sit there, watch television and get a workout. it's phenomenal. >> announcer: contour, a fitness phenomenon, is fda cleared to give you the lean, flat, rock-hard abs you've always wanted. >> i'm blown away by what i've accomplished. i've never, ever been in this kind of shape. i have never felt this good about my body. >> the easiest part about it is

you can just do it at any hours of the day. i do it when i'm at work. it's the easiest thing i've done but i actually feel tight. >> man: the contraction you get from it is 10 times more than a crunch. it's just... ugh, you can feel it. i've already had to buy new pants and new shorts and, and everything. i mean, i've lost probably four to six inches in my waist in just a short period of time of doing it. it's great. >> announcer: the contour core sculpting system is so effective, you'll lose three inches off your midsection in just two weeks, guaranteed. imagine a leaner, firmer, stronger waistline and sculpted abs without sweating, straining or even getting into workout clothes. sound too good to be true? well, leah garcia, mountain bike champion, professional cyclist, television personality and contour fitness expert, is about to show you just how easy it can be with the contour core sculpting system. [♪...] >> you know, i believe in the contour and i've been using this technology for years. i'm living proof that it works. i'm 42 years old.

in fact, i haven't done a crunch or a sit-up routine since discovering it. you know, we live in an age where technology has helped us work smarter, not necessarily harder. now, that level of advanced digital technology comes to fitness, finally-- you know, it was only a matter of time-- with the contour core sculpting system. let me show you how easy it is to use to contour. i place the contour against my body, i turn it on, set the level of workout i want and the contour does the rest. when you look at my abs right now, you can see that the contour is engaging my upper abs. i'm gonna stop talking for a second so that you can visually see this... and there's the flex. that's the belt doing the work. i'm not making that happen. it's gonna hold for five seconds and then release, but what you don't see is how the contour also works my middle, my outer abs and this curve down at the bottom. well, this was specially designed for that pooch area that i know every woman watching is concerned about. look, there are a lot of reasons why you don't do abdominal workouts.

the biggest one, i'm guessing, is they're hard to do, right? you're probably not getting the results you're looking for. well, the contour blows that excuse away because it does the work, you get the results and what could be better than that? >> you just strap it on anytime. you can do it in the car, you can do it on the couch, you can do it while you're walking around, whatever you want. it's, it's great. >> there's a lot of different programs. it brings you through different sets of contractions and stuff and, and it does it for you. you really just relax. you don't need to do anything. >> look at that! you see that? my abs just kind of pulsate on their own-- look at that, look at that-- and then, boom! everything just starts to come together. oh, my god! everything's just coming in. i'm not even doing any... look, i'm talking normal and look how much it's contracting. >> [laughing]: o.k., you saw that? you saw that, right? i didn't do that. this belt did that. what it's doing now is contracting my abs for probably three to five seconds and right now, i'm feeling it working. >> so what happens when you wear the contour and how does that compare to traditional ab exercises?

here to show us is dr. evan katz. all right, what do you got for us? >> well, leah, what we're looking at here is a thermography scan of jeffrey's abdomen. blue is a little bit cooler, meaning not a whole lot of muscle activity or blood flow in the area. as the temperatures, uh, go up more towards red, meaning oranges and yellows and reds, it means there's more blood and more activities in the muscles. so what we're gonna do is we're gonna put the contour to the test compared to traditional ab exercises that people are doing at home. so, jeff, what i want you to do, if you don't mind, is go ahead and lay on your back and we're gonna have you do, let's say, 50 crunches which is more than what most people do but we want to get a lot of blood and, uh, activity into those abs and then put it up against the contour and see how much more effective the contour is. how many crunches do you normally do? >> about 100. >> dr. katz: about 100? o.k., so we're gonna get you up there and then we're gonna put the contour to the test and see how much more effective the contour is than doing this painful exercise. >> [groans] and when you think about the average person, that's pretty hard work. >> that's very hard work. >> oh, my god. >> now, we're gonna get jeff in front of the thermography screen again. we can see his abdomen here is

blue and it's a little bit orange and red at the top where we can tell the abs were exercised, they were worked. there's more blood in the area, but as we can clearly see, his lower ab... there's a lot of the problem areas are still cold and blue. there's no blood, no activity going into the area and, also, not a whole lot into the obliques onto the side. >> leah: well, then let's try contour. i'd like to see what happens. >> i definitely would love to see that. >> so jeff has aring the contour for a few minutes now, and i gotta say, it looks a lot easier than when he was down on the floor doing crunches. dr. katz, i can already see a difference. >> there is such a huge difference already. you can see all the oranges, reds, greens... very little blue, and we haven't even taken off the belt to see what's happened in the lower abs which did nothing when he was doing the traditional crunches. >> o.k., i, i gotta come over here and feel these for a second because i like the way that can see it but the way the muscle is really taut right now-- that's just from immediately wearing it-- and you're not doing anything. >> nothing. >> just standing there. >> dr. katz: and not only do we see his abs contracting for him doing nothing but we also don't see his low back getting into compromising position.

>> leah: exactly. um, when do we get to take it off? >> i say we can take it off now. >> all right. >> jeff: all right. [♪...] >> o.k., well, as we can see here, it's easy to tell. it looks like his lower abs are on fire. >> leah: [laughing] i have to come over and get a better... wow! >> that is something that just cannot be faked. uh, that is something that just shows there is more blood flow, more metabolism and the muscles actually got worked as opposed to when he was doing those very uncomfortable crunches. and in fact, research that was done on contour actually showed that contour worked the muscles 600% more than doing the traditional crunches which jeff did before. >> i've been using the contour for some time and the first question i get from everyone is, "will it really work for me?" the answer is, yes, it will. just look at these un-retouched photos and all of these people got these incredible results with the contour core sculpting system. >> my goal was to get back into a 5/6 'cause i've been a 7/8 for over 10 years now and really wanted to get back into the 5/6 and here i am, wearing a 3/4 today. i've lost 11 inches off

my midsection. i couldn't believe it. i haven't worn these pants in so long. it really works. it's the first thing that's really worked for me. >> i'm definitely seeing results. i'm losing the stomach, i'm firming up and i can do it without pain. i can do it anywhere-- in my car, at home. just have the ab belt on and with the whole system, you're definitely gonna get results. [♪...] >> when it comes to new technology, most of us wait a while before we give it a try. but why would you wait to try the contour? who doesn't want a leaner, firmer, sexier core and who really wants to do exercises to get it? [scoffs]: i know i don't. so stay tuned for a very special introductory offer for the contour core sculpting system. when we come back, i'm taking contour to the street to show you what happens when people just like you experience it for the very first time. i love this part. this is gonna be fun. stick around. >> announcer: the fitness phenomenon that has created sculpted waistlines and rock-hard abs across europe

has arrived in america and now, you too can get the best abs you've ever had with the contour core sculpting system. contour has brought together the patented swisswave engineering, modern digital technology and the science of physiology to reveal the secret to the beautiful, sculpted abs you've always wanted. >> i've gotten incredible results from the contour system. i lost 11-3/4 inches around my waist. i feel amazing. >> woman: i lost eight inches in my midsection and i feel great. just feel more comfortable in my clothes and in my own body. >> woman: i don't have to spend hours at the gym. i can do it at home and i'm getting great results. >> announcer: contour is a safe and extremely effective muscle stimulation device, cleared by the fda, that stimulates your core muscles directly. so with contour, you work your upper abs, lower abs, obliques on both sides, as well as that stubborn lower belly area, all at the same time. in fact, thermographic testing proves that standard crunches primarily activate only the upper region of your core while contour activates

your entire core. in fact, this technology is found to have over 600% more muscle activation than traditional crunches. and it's so easy! simply put on the contour with the conductive gel pads against your skin. adjust the contour to your waist. select the program, press "start" and get a great total core workout anytime, anyplace. and its ergonomic design, built-in programs and easy-to-read display make this contour comfortable to wear, easy to operate and safe to use. the contour is so effective that these photos show the stunning changes that you too can achieve with the contour. >> it's the first thing that's really worked for me. 11 inches off my midsection... 11. that's almost a foot. [laughs] >> part of my goal was to take some of that softness, make it a little bit firmer. i couldn't be happier with the number of inches i lost but how it's making me look and how it's making me feel. >> announcer: why do countless numbers of backbreaking ab exercises or spend thousands of dollars on big, bulky ab machines? call now and try the contour

core sculpting system for only $14.95 during this special trial offer. the contour core sculpting system comes with a one-size-fits-all contour core belt, electronic controller, batteries and one-year warranty, plus an instructional guide and sensible eating plan. it's everything you need to lose three inches off your midsection in just two weeks, guaranteed, and it's all yours to try for 30 days for just $14.95. and that's not all. call in the next 22 minutes, and we'll pay shipping and handling and send you this contour accessory travel backpack. together, they have a value of $40, but they're yours absolutely free when you call now. try the contour core sculpting system for 30 days. if you're not completely satisfied, send it back and you won't be charged another dime. learn how you can save even more money by asking your operator how you can try the contour and have the $14.95 trial fee waived. absolutely the best way to get the best abs you'll ever have. with the contour, you'll always have the time for a great core workout anytime, anyplace.

there's never been an easier, more effective way to get great-looking abs. call and order now. [♪...] call the number on your screen. >> if you're happy with your current core workout and love doing traditional exercises the old-fashioned way, i applaud you. but if you're not happy with where you are or if you're looking for a smarter way to firm, strengthen and tone your whole core and get those sexy abs, well, then you have to try the contour. whether you go to the gym every day or you've never been inside one, you're gonna find the contour is the easiest, most effective way to get the best abs you'll ever have. >> i've gotten incredible results from the contour system. after the first, like, three days, i saw results. i've lost inches on my waist and i've gone down in, uh, dress sizes and pant sizes. i feel incredible. i'm gonna continue to use the belt and continue

to look and feel good. >> mark: the belt really works. the belt definitely works and the results prove it. people do not have time to go stay in the gym and work out so you can do this at home. you can go to the gym, work out for a half an hour and still go home and, you know, have this on for a good 30 minutes too and there's your hour. it's something that everybody should get out there and get and i'm glad i have one. >> the contour is like no abdominal exercise you've ever tried. why? because it sets off a series of abdominal contractions that engage more muscle fibers than crunches alone. in fact, it's like doing six different core exercises at the same time-- a standard crunch for your upper abs, elbow-to-knee crunches for your right and left obliques, trunk twists for your love handles, leg raises for your lower abs and pooch area and hyperextensions for strengthening and firming your lower back muscles. it's like doing six exercises with the push of a single little button. it's your choice. you can do all of that or you can just wear the contour. look-- my whole core is working:

upper, middle, outer, lower abs. it's even got this pad for the lower back. i mean, we have thought of everything. these abdominal contractions give me a full 360-degree total core workout, and for all the women watching, please notice how the design of the contour drops down to also work that dreaded pooch area that we all hate. and, i'm getting that incredible workout while i'm standing here talking to you and all i did was put on the contour and push a button. >> i feel working your upper abs has always been the easiest because you just do a crunch, it works your upper abs. and having to work your lower abs, you always have to bring your legs up and do a reverse and it's always harder. so now, i can just put the belt on and it does, it targets my lower area. they're getting stronger, they're getting more formed. i'm able to see the six-pack now that i've always wanted and i don't have to do anything. >> woman: the contour belt is

specifically really focusing on helping me with my lower abs where i've had many problems in just getting rid of a lot of the pudge and flab that used to be there and flattening it out. >> any free time, i put it on and it works really, really well on my abs, unbelievably. and it's fast as well. it's only 30 minutes. it's nothing and you have really good workout. >> i just use it for 30, maybe to an hour a day and, and you get results. i see results. >> there's just no comparison. the contour is more efficient and more effective than the crunch. the reason is superior muscle contraction. that's the real secret to incredible abs. that's why you're gonna get the firm, strong, toned waist you've been wanting. sound too good to be true? the best way to prove to you what the contour can do is to show you how people react when they experience it for the very first time. [♪...]

>> whoa. >> it's great, this is awesome. >> now, i'm tired. [groans] >> what is it doing? >> it's flexing. >> [laughs] you feel it. you can feel it. it's like i did 30 sit-ups. >> so now it's, like, pulsing. it does a pulsing and then it does, like, a tightening and stuff. >> lower, the middle... upper, everything. >> that's really hittin' it. like, i would want to feel that, you know? that's what i'd strive to get to at the gym. >> this is really one of those kind of things that i can just lay on the couch, watch the ball game and feel good about myself. >> i would strap this on and this gives you a workout right then and there. you don't have to go anywhere, you don't have to, like, put on any special equipment. it's really, it's getting intense again. >> you can power it up, power it down. >> right. >> you can tell that it's working. i... ooh. it's tight now. >> look at it. you might feel a little bit skeptical about it, but you know what? the thing actually works. i can totally feel my muscles contracting as i'm... my voice is changing. [all laugh] >> since i box, i have to do a lot of crunches so, i mean, just doing this... i usually take a medicine ball and hit myself in the stomach. >> right. >> so just doing this, i don't

have to do that. >> no. >> this is wonderful. >> i'm starting to feel like after i've done 100 crunches. i mean, it's not a hurt in a bad way. it's a hurt like i know i worked my abdomen and i know that i'm gonna, like, see some results sooner or later and i'm gonna get the toning and all the things that i'm looking to get. >> leah: are you having fun? >> yeah, i think it's great. i wasn't expecting all this, to be honest with you. it's pretty cool, i like it. >> what i really like about it... >> leah: this is the flex. >> yeah, what i really like about it... how it pulls the sides, how it really concentrates on the sides. >> so we've shown you how the contour works. we've proven to you that it does and when you look at these abs, you can see the muscles don't lie. so if you're looking to get the best abs you've ever had, call and order a contour today. what do you think, luis? you in? >> oh, yeah, this... this is great. >> announcer: just think, with a simple push of a button, you're on your way to getting those sculpted abs and a lean, sexy waistline with a contour. and with one simple phone call, you can have the entire contour core sculpting system delivered right to your door for only $14.95 during this special

trial offer. but you must call now. contour is different because you can actually see and feel your abs contracting while you have it on. contour is convenient. with the contour, you can get an incredible ab workout anytime, anywhere. best of all, contour is safe. cleared by the fda for the specific use of firming and tightening your core, the contour delivers results so remarkable that 57-year-old contour believer ken sherman purchased the company because he experienced incredible results that he never thought he could get. >> until i found contour, i never believed for a moment that i could get great abdominals without hours and hours and hours of abdominal work. today, i do contour one program a night and i've got great abs. my waist has gone from 35 to almost 31 inches and it's the smallest my waist has been since i was 15 years old. i was so impressed with the results i got from contour, i bought the company. contour really works. i'm 57 and i have the best abs of my life. try it, follow the system, and if you're not completely

satisfied, send it back, no questions asked. >> announcer: don't wait another minute to take advantage of this limited-time trial offer of the complete contour core sculpting system for only $14.95. and if you're not completely satisfied, send it back and you won't be charged another dime. >> i would recommend the contour system to all of my friends, to everyone out there because you see results and it's not a hard workout. >> guys who want to get ripped, this is a great belt to go with. you get the love handles gone-- which is most guys' biggest problem-- you're starting to see the cuts, you know, everything's coming down. your belt's feeling better, you're looking better in the board shorts. yeah, absolutely, i recommend it. >> it's not working your body hard, it's working your body smart. >> announcer: and it gets even better. call in the next 12 minutes and we'll pay the shipping and handling and send you this contour accessory backpack. these two bonuses have a value of $40, but yours free when you call now. and listen to this. when you call, ask your operator how you can get the $14.95 trial fee waived. now there's no reason to wait. with the contour, there's never been an easier way to get

great-looking abs. call and order now. [♪...] call the number on your screen.@ >> ken: the contour works very much like a pacemaker. what a pacemaker does is send a signal to the heart, causing it to beat on a regular basis. contour does exactly the same thing. it sends a signal to your abdominal muscles, allowing them to work harder and more intensely than they would otherwise in any other form of exercise. the net result is great abs and a very, very strong core. i've tried every possible abdominal machine there is out there. contour is the only abdominal product that allows you to get great abs with very little effort, sitting in front of your television at home. >> i hated doing abs. i hate the crunches, i hate the sit-ups. the contour belt, you put it on, sit on the couch and i get the same intensity level as i, as i would if i were in a gym doing the crunches. i've lost approximately five inches around the waist.

try it. do it. it works. >> i'd like you to meet a very impressive group of people. they did more than just try the contour once. they used the complete contour core sculpting system and got some truly amazing results in a very short amount of time. let's take a look at what your before and after pictures... >> oh, my god... i don't want to see it. >> ...pat's before and after pictures combined. >> group: wow! >> leah: notice the difference there in the midsection? >> pat: yeah. i'm amazed. i mean, i knew it would do something. i didn't think it would ever do this. i can go along with my life. i do not have to stop and work my stomach. this system actually does the work for me. >> let's take a look at your before picture. [group murmuring] all right? what do you see when you look at that? >> mark: unhealthy. >> all right, let's take a look at the after photo of mark at what he ended up with. [group exclaims] >> yeah... now, that's me. that, that was me before the other one. >> leah: you are actually

really, really tight all through the midsection. >> mark: you ain't kidding. i feel awesome! i mean, as you can see from my before and after picture, there's a big difference. >> o.k., liz, i'd like to see both your before and your after pictures. nice! [laughs] you sassy thing! look at you, with your hands on your hips. >> oh, wow. it's just such a difference. i just feel so much better. like, being able to do nothing and have my abs, all of my abs-- my lower, my upper-- just all being worked. it's just awesome. >> mike, what was it about contour, more importantly... what did you want to accomplish? >> i wanted to get back into board shorts and look good in 'em. >> let's take a look at what, what you looked like, mike, before, o.k.? >> it's terrible. >> leah: oh! >> woman: you look like an old man. >> leah: no, come on. there's nothing wrong with that, but let's take a look at the after. >> group: wow! >> mike: that's better. >> woman: he looks 10 years younger, easily. >> mike: that's great. >> leah: love it. what would you say to people watching right now who may not be going to the gym, who may not be on the contour core sculpting system,

who need that first step... what would you say to them? >> try it out. take the chance. um, it works. you're gonna get great results in a small period of time. i mean, you can see my love handles are almost gone. my pants, you know, those pants are barely hanging on me now. they're two sizes, uh, too big for me. i gotta go out and buy new pants now. >> did you ever think in life that you would be able to put a contour belt on and get the best ab workout you've ever had? >> no, no. >> no? >> i never thought i could get this great of a workout not doing anything. >> leah: that's right! >> my favorite part is i can watch tv. i like watching tv a lot and that's probably why i got such a big gut in the first place. but now, now i can get those abs while i'm watching tv. >> i like that you can see immediate results, so after, you know, the first few times i wore it, i already saw a difference in my stomach, in my abs and the way that my pants fit. >> so how about you? wouldn't you love to transform your abs without doing a crunch or a sit-up or getting on an ab machine? wouldn't you like to finally lose the inches and get that trimmed, toned midsection you've always wanted? well, you can with the contour core sculpting system. so ask yourself this question:

why wouldn't you want to get the best abs you'll ever have when it's this easy? you can do it with the contour, so call now and don't let this opportunity pass you by. >> announcer: contour is a safe and extremely effective muscle stimulation device, cleared by the fda, that stimulates your core muscles directly. so with contour, you work your upper abs, lower abs, obliques on both sides as well as that stubborn lower belly-- that pooch area-- all at the same time. in fact, thermographic testing proves that old-fashioned crunches primarily activate only the upper region of your core while the contour activates your entire core. in fact, this technology has been shown to produce over 600% more muscle activation than traditional crunches. the contour is so effective that these photos show the stunning changes that you too can achieve with the contour. >> it's like doing a crunch, only it's even a little more than that because you can actually feel each section of your abs kind of firing in succession. i've lost 18 inches total.

contour system, i'm really impressed with the results i've gotten. >> woman: it was easy. the system works. all i had to do was put the belt on my waist and then sit down, turn it on and there you go. i lost 10-1/2 inches total. i see tight abs, i see a firm stomach, i... i fit my clothes better. i have 20 pairs of jeans that i couldn't fit but now i can fit 'em and with style and... [laughs] i'm just so happy that i can do that now. >> announcer: why do countless numbers of backbreaking ab exercises or spend thousands of dollars on big, bulky ab machines? call now and try the contour core sculpting system for only $14.95 during this special trial offer. the contour core sculpting system comes with a one-size-fits-all contour core belt, electronic controller, batteries and one-year warranty, plus an instructional guide and sensible eating plan. it's everything you need to lose three inches off your midsection in just two weeks, guaranteed, all yours to try for 30 days for just $14.95. and that's not all.

call in the next six minutes, and we'll pay shipping and handling and send you this contour accessory travel backpack. together, they have a value of $40, but they're yours absolutely free when you call now. try the contour core sculpting system for 30 days. if you're not completely satisfied, send it back and you won't be charged another dime. learn how you can save even more money by asking your operator how you can try the contour and have the $14.95 trial fee waived. absolutely the best way to get the best abs you'll ever have. with the contour, you'll always have the time for a great core workout anytime, anyplace. there's never been an easier, more effective way to get great-looking abs. call and order now. [♪...] call the number on your screen. the preceding has been a paid advertisement for the contour core sculpting system. this has been a production of script to screen, direct thinking for direct response.