h, the new fabrics, put it on my spark card. [ garth ] why settle for less? the spiked heels are working. wait! [ garth ] great businesses deserve the most rewards! [ male announcer ] the spark business card from capital one. choose unlimited rewards with double miles or 2% cash back on every purchase, every day! what's in your wallet? [ cheers and applause ]

>>. >> jon: 2016, obama's measuring is the second highest grossing documentary of all time. it's a gripping visual journey in the heart. world's most powerful office. it asks the question, if obama wins a second term where will we be in 2016? this film is not getting much attention from the mainstream media. the director had this to say what he believed is the biased press. if mitt romney had a half-brother living in a slum i would be on topic on msnbc, cbs news and all the sunday talk shows but this fact is not reported by those outlets. they pretend it doesn't exist. it's immensely interesting that 50 times quoted the bible --

>> jon: he is referring to president obama's half-brother that is living in squalor in africa. >> it's very interesting how the media has tried to ignore this. because such enormous success at box office they haven't been able to ignore it for long. the box office receipts are pretty good. hollywood is absolutely, i think they have no idea what to make of this film but it's interesting when you have a political documentary saying something or michael moore, "nightline" did some stories and some of the other movies they called him an american populist in the grand tradition. when they were covering 2016 they denigrated it, they disregarded it and they mocked it. >> jon: they loved michael moore gets invited on the tonight show. >> wins academy awards.

[ laughter ] what he is tapping in to the media have let obama emerge to becoming president, for decades 6 his life are virtual unknowns. all his pot smoking group in high school none of them are being interviewed. any reporter or digger or documentary, they do take the trouble to do the work, automatically gets attention. the gang of 500 doesn't want to do it. >> we talked earlier about the power of tweets and how they can influence the narrative. here is an examine, a political writer for the san francisco chronicle. this week she re-tweeted from code pink, karl rove will be in the sf bay, join us on 9/11 where karl speaks. she says she doesn't endorse the

tweets but the question, he is also retweeted things from conservative groups but is that appropriate for a political reporter to be doing? >> again, twitter has that, it's the home page of political conversation. second of all it gets instant gratification, many people, most obviously anthony weiner came to grief over there. >> you say fyi you are passing on information but you are not like endorsing it. >> jon: it on sounded like a promotion of a protest. what should be expected from the media on 9/11. at purina one, we believe small things can make a big difference. like how a little oil from here can be such a big thing in an old friend's life. we discovered that by blending enhanced botanical oils into our food,

we can help brighten an old dog's mind so he's up to his old tricks. it's just one way purina one is making the world a better place... one pet at a time. discover vibrant maturity and more at purinaone.com.

>>. >> jon: most networks and cable news channels cover the moment of silence marking the time when is the first plane hit the world trade center 11 years ago. nbc chose to ignore the event and showed an interview with kardashian mom chris jenner. some may wonder what is the big deal. some missed part of the ceremonies, aren't there are lots of channels where it was covered up. there certainly are. and somber events that are held each year are not news in the

purist sense, they are history lessons for a nation too often ready to move on to forget to ignore. that is why they deserve the full attention and complete coverage from the news media. 9/11 attacks by a small band of islamic fanatics half a world away snuffed out 3,000 americans and permanently altered life for the rest of us. two wars and arguments over water boarding and patriot act, creation of the tsa and uncomfortable airport screening, these changes because of zealots resent our freedom. we need to remind americans how good we have it and how bad that day. the innocent victims of 9/11 and troops who died because of that terrible day truly deserving recognition. we in the media must remember that and in our coverage help

the nation remember, as well.