i would like to inform you that in tehran, the sunset will be at 17:00, maghrib call to prayer will be at 17:35, and sharia midnight will be at 23:06. thank you very much for being with us in this news series, let us go to meiz eghatsat studio and join my colleagues in this group, mr. aslan khani, we are with you. thank you, mrs. khalji, greetings to you and greetings to all. dear , we will talk about the home appliance industry and issues related to this industry in this program .

yes, it was announced in the home appliances exhibition that is being held in tehran these days that this industry has increased production by 16 in the first 6 months of this year. they are domestic production, what is the benefit for the producer, what is the benefit for the consumer , will the quality of the products increase with the increase in the depth of the domestic production , or will the price in the market decrease , we will answer these questions in the program. let's take a look at the statistics in the home appliance industry. industrial production growth household appliances were 11% in 1998 and reached 14%

in 1999. it reached 100% in 14011, which is not much different, and in the first 6 months of 1402 , this number is 161%, the same as the whole year of 1401. if we see the next picture, yes, the depth of construction inside according to the subgroups, there is an interesting diagram in the water cooler, as you can see, we have 100 internal production depth, which means that all the parts are produced in the country and there is no need to import in this sector. in the heater, 97, in the gas stove, 94, the water heater is 89. package 77 washing machines 61 refrigerators 55 small household appliances 433 washing machines 42 coolers

30% and tv 30, we will definitely ask the guests of the program about this depth of internal construction , which parts of this 30% that is in the tv, we produce inside the country . let's see the next picture, the depth of internal construction of household appliances in general. in 2018, we had 488 depth of internal manufacturing in the home appliance industry. in 2019, our production reached 533. in 1400, 14,162 said more than 65. now 67 has been announced . let's see the next picture. satisfied but the year was 1406, 1401 76 and 6 months 1402 80 is possible tell me right now that it is 80 kia that you are satisfied with domestic appliances from the point of view of the guardian. whether it

was quality or variety , we will definitely ask these questions to the guests of the program. let's go to the report of my friends . household appliance industry is considered as the second industry of the country after the automobile industry. the production of more than 750,000 devices in 6 months of this year has brought a 25% growth in the production of this industry. every year we had a small increase in production up to 25%. compared to last year, we are approximately between 20 and 25 percent we had an increase in production capacity and by 2017 we had more than 8 times increase in production. the component manufacturers also met many of the needs of the household appliance factories by producing new products and increasing production . we make 1500 machines in one shift, we

work in two shifts, since last year we were producing between 12 and 15 thousand meters of elements, this year we reached this number. approximately 20,000 meters per day and increasing the depth of internal construction in our industry in the last 3-4 years, close to perhaps 20 million dollars , this depth of internal construction has caused transverse savings to occur on an average of about 85 items. the need for my products is being produced by our own group, now the producers of this industry are facing challenges. allocation and supply of currency is now, for example, really 75 days and above. this shows that in a year maybe only one tour can happen in its best form

, so this is not good for the country's industry. since the end of last year, we have had very, very serious transverse problems. my biggest problem is really customs, because our raw materials are original. it is imported. according to the secretary of iran's household appliances association, this industry directly employs more than 300,000 people it has provided one million people indirectly and has fulfilled 15 added values ​​and the transverse need of one billion dollars of the country. shahreswari radio news. yes, thank you to mr. shahrari for this report. in this program, we have mr. mohammadmeh baradaran, deputy minister of public industries of the ministry of mining industry and trade, mr. abbas hashemi, secretary general of iran household appliances association, and ms. faiz shabani , editorial reporter of the broadcasting industry, who are with us

. in this program, mr. baradaran, let's start with you . welcome, give us a breakdown of the amount of home appliance production in the country and the current state of our production how is it, in the name of allah, the most merciful, the most merciful, my greetings and politeness to the governor and all the viewers of the economic desk, i am very happy to be at your service regarding the home appliance industry, which is one of the most important industries in the country. well, you know that the growing trend of production in the past years in the field of household appliances has been continuously followed, and people can see the evidence of it in recent years since we had a special shortage, that is, efficiency , which was also banned from importation. in our practice , the country's production was very low, and even at times in the previous years, we had to register and then

after some time, they used to deliver those goods. today, we have reached a point where, with the new lines that have been created in the country and in certain areas in the last two years, now if it is necessary, i should mention, for example , that the issue of dishwashers, which we have in general, is very lacking. more than 9 new lines have been opened in the last two years, and to a large extent, the need is being met incrementally, and this trend is constantly growing. i would like to point out that in 1400, we had 145,000 units of air conditioners, and in 1401, we had 272,000 units. now in the 64th year of salal, we are going to more than 300,000 devices, or how much do you need now in air conditioners, in gas air conditioners, the community 's need is still more than this. if you ask, i can provide you with an estimate of the need, but for our tv, it is 1400

million 500 thousand. in 1401, our production reached 1 million 98 thousand, which has grown 27 times. in this month, we had this growing trend, or in the freezer, we had 2 million 500 thousand. in 1401, we had a production of 2 million 500 thousand. in 1401 , it reached 2 million 697 thousand. it has grown by 8% for 8 years and this year it has reached 1 million 224 thousand, of course now i will explain that some of our composition and the type of our products have changed from simple to refrigerators with more special conditions, such as double-door refrigerators or special refrigerators that are known as site refrigerators , which are both more satisfying and more efficient. we have followed this process in the collection in various areas , whether it is large or small home appliances, whether it is the image area and various household appliances. we have followed its growing process

last year , it has produced more than 17 million 64 17 million 64 thousand devices. we had and this has made us meet both domestic needs and let's have export countries . welcome here mr. hashemi. how much is the share of the domestic producer in the market now , considering the ban that has been put in place? how is the share now compared to now, smuggled goods or any other model that is seen in the market? the estimate is not in such a way that you can say exactly this amount, but in any case, opinions differ from product to product, but overall, if we want

to take an average, the share of domestic goods is now about 70 to 75% of the market, now in some the goods are less in some, more in some, but you can get 75% of the average limit, the rest is the 30% that is available from foreign goods, these are smuggled in, no, you don't necessarily see them as smuggling. a series of quotas are actually agreed by the ministry . there is a country under the title of tahlanji, the commercial markets that exist now, there is probably smuggling now, but the fact of the matter is that because of the excellent supervision on the exact question, in fact, the virtual amount that

they can import and are allowed can be explained only at the level of that province. the monitoring is a bit weak, as a result, it is unconsciously transferred to others points, and now my smuggling is a part of it in any way, it is not even unconscious, it is much clearer with this model that we see in the market, mrs. faiz shabani, khabar negar, sanat khabarari editors are also with us, mrs. shabani, you have prepared reports on the home appliance industry. so far , what are the most important problems that the domestic producer raises for production? hello , dear guests and viewers of the program. if i want to raise the challenges of the reading materials industry , one of the most important challenges, which can be categorized into four sections, is the most important challenge that the manufacturers now, in the reports that we received, they told us

about pricing, liquidity, lack of raw materials and allocation of supply, and the most important of these four sectors is the lack of raw materials, as the manufacturers of household appliances told us. talking to them, they say that they have to buy the raw materials from the stock market with a fixed price and a limited quantity, since this limited quantity is not the answer to their needs, they have to go to the market and buy it at a free price to meet their needs. on the other hand, because of the price of materials the price of household appliances is determined by the order price. they tell them that it is not worth it to continue this procedure. well, let's ask the same . of course, now the pricing that is done has a mechanism that because it is more, now the competition is eating and the price

it goes even higher, mr. brothers, regarding the supply of raw materials, the most important problem is that if we are witnessing growth now , it is effective that in the case of raw materials , it has grown to the same extent, so that in a way, we have the growth of the final product of rome, but to the extent that the capacity production is in the country and the motivation for production is in the industrial society there is a country, no, you are right, madam, that one of the demands of the industrial society of a country is that it grows to the extent that there is a readiness for the growth of production in the country and the people's interest in domestic goods grows, and in our case, we are in the year of production growth. in terms of quantity, we should provide more suitable raw materials, increasing the prices in the stock market, well, where it is based on a transparent system, then it is agreed upon by all producers, or if we have production restrictions in our places, then we should go from the place of importation, but where there is a dispute. it is possible that we also have excess production of raw materials

it means that we ourselves are exporting, for example, we export steel products, then someone who produces, for example, steel radiators in the country loses his market in the export market because the price of steel in neighboring countries, for example, is lower than in our own country. it is prepared like i said, it is objective, well, it is losing its market, or in some places, well, steel, which is owned by the ministry of industry, is no longer the pricing mechanism , the pricing is not with the support organization, that is, for example , now, let me mention another example in, for example , egypt that's how people feel because one of the companies, for example, is in the industrial sector, it is losing its position, but the fact is that in the previous years, an exception was made and in a way , the pricing in the kalar exchange replaced the real pricing .

we can also see the 80s in an industry such as household appliances with all the growth that it has had in recent years, and as you have seen , our top producers also say that some of them have up to 7 times the production, but if you look at the stock market financial statements of these companies, for example you reach below 10%, this affects us a bit it should always be the other way around , that is , we should create more profit in the downstream chains in the final product to motivate production. sometimes it becomes a monopoly and with engineered supplies or special conditions with higher rates than the global rates or the situations we have in our own country, we use them instead of the manufacturer. mr. hashemi

, let me tell you how to solve the problem of supplying raw materials to you, just as mr. dr. explained , the exchange was created with the hypothesis of creating transparency, and it is true, but it does not have the necessary mechanisms. any form, considering that, for example, the home appliance or automobile industry, their sheet or sheet thickness was known , it would have been good to supply the necessary specifications in a dedicated ring, but now i don't know, probably the same method may continue, but before, there was some kind of mobarakeh steel or the national company of misr industry or iranalco . and to the apocalypse, especially now

in the case of foulad mobarakeh, he directly supplied materials to his customers , and they also bought on credit , that is, he had 14-15 years of purchasing experience, he monitored mobarakeh foulad and was clear with their customers what specifications they wanted to produce and what they wanted to produce. it was requested, so there was a little deviation and the prices, considering that the situation is actually the banking network and the policies of the current exchange , now you have to go to the stock market and buy cash . for example , there is no agreement with foulad mubarakeh for four months

there is a double pressure on the liquidity of industrial units, and in my opinion, these mechanisms should be seen to be able to buy credit, they listen to their customers, for example , now it can be said in a way that it is a disadvantageous mechanism, like , for example, it is put up for auction. in our steel, this happens in petroshim. you can see that the margin of competition sometimes even goes up to 30-40% and it causes the deal to be invalidated . well, it can be corrected. now, anyway, because the trustee is on the other side, the ministry of economy is on the other side of the ministry. this industry sometimes comes into existence in this section, we are focusing more on increasing the depth of internal construction today, mr. hashemi. what effect did increasing the depth of internal construction have on reducing your width ? increasing the depth of construction inside the transverse reduction or

not, well, this will definitely happen. the reason is that you can supply some parts or even raw materials from the inside in any way. in some production of those parts, we may have a width in the production of that part , but it will definitely be lower than the part itself that is ready to be imported. to it is in the interest of the country, and if i am not mistaken, you believe that in these two and a half years, in relation to the discussion of the deepening of internal construction, there were transverse savings between 17 million dollars and 20 million dollars , sir. brothers, can this horizontal saving have an effect on the total price or not, because the price reduction, which is not usually seen in products, is a relative price reduction, that is, the inflation

of the industry has reached 27 from 80 two years ago , which means that we are compared to others. the inflationary components of the country are always lower, and this is one of the reasons that we are raising production efficiency and utilization. the cost will be higher. in any case, it will be less. one of the reasons is that it is internalized, that is, we have some of our industrial units with smaller open component manufacturing units that, for example , share maybe 355 units in one product, so that this industrial cluster is formed to create separate from the aspect of job creation that he mentioned, well, this also makes it sustainable, that is, when there is a component production line inside the country , we always know that it will not be a problem for replacement, and we do not have to worry about having, for example, one product or if it is not discontinued at some point. it is always possible to use that product

the use of this part and the production of this part is available in the country, while it is good for the people , one of the advantages is the same point that i mentioned, that is, because we have after-sales service, we extend the warranty period of the product to more than two years. well, when our parts manufacturer produces a part, it is easier for us to buy from him than if it is an imported part and at some point they don't give it to us for any reason and that producer has a problem to respond to the people who bought that product. taking now, for example, a part is damaged, they should be left aside , and the next point is that this itself will cause it to reduce the finished price of the product, we use many of the parts that we use in memory parts and reading accessories, well, it is connected to , for example, plastic parts. well, how much is this? just now, one of our factories recently added 100 plastic injection machines . you can tell the size of these dimensions. well, the first materials are inside

the country. it is true that now we have restrictions on supply, but this is already going outside the country . it was turned into parts and returned to be used in our household appliances or we bought the final product. let's not buy domestic products, let's buy from and with a higher depth of production. there is also an important point. let me point out here that our enclosed composition has changed. this statistic that was announced now is 65. if we wanted to produce the same products two years ago , we could have increased to 80. but for example, in some enclosures, even we had a reduction in the depth of production, like myself, the tvs that people are watching now are not the same as the previous generation tv, that is, for example , 4k tvs are playing, now the discussion of 8k has been brought up and they are following it or for example, in areas such as the fraser glacier we have those old vans, and i don't know if they should have two doors or a freezer, or they should go to the enclosures called the site

. well, this one has more width, but despite all that, we have diversified these enclosures, which somehow we are in front of let's not be defensive about smuggled goods and tell people, for example , don't buy your smuggled quality goods, let 's buy the goods they said 20 years ago because we want to increase the depth of production . we now have a much greater depth of production with the products that we spent much more in some places , but in others we had to expand even more. let's say that, for example, i mentioned that in this type of enclosures, or in the area of, for example, dishwashers, or in different areas, or in the area of ​​products that people are now attracted to , for example, air fryers, which are some kind of diet fryers that we have very little depth of production, but we do have them . we have started to import small household appliances. you should definitely know this. for example, next year at this time, for example , we will reach above 405. these are also in the discussion of global health

. there is a point about household appliances now, considering that now there is an official and widespread import ban in the producer in any case, the interior is required to provide proper after-sales service . there are more complaints in this section, and the chart we saw was discussed about customer satisfaction in 2018. we should also see this aspect in the discussion of after-sales service. first, mr. hashemi, please tell me what changes have taken place. has this satisfactory discussion in the discussion of after-sales service reached the point where we can say that it is similar to some foreign companies that once existed and now people may not have a memory of it? we have received the desired after-sales service in these or not, see the explanation in any way, we have reached my opinion, but what we are saying is that this is not something that is static, you must

constantly move towards dynamics, towards the development of this movement. new products are equal to extensive after-sales services. finally, when you have a market share in accept that you should be customer-oriented, the world is going in this direction and in order to maintain their domestic market share, they are forced to bring after-sales service and customer satisfaction to this discussion. anyone who does not comply with this will definitely lose their market share again. but now i am honest i will serve you here. in the after-sales service department, we really, first of all, have a series of brands that used to work directly with foreigners, and their service centering is based on that global standard. and

it is still going on. the rest can be said to be role models, do you have the same skills for them? or if people have a complaint about these ? in fact, supervision is the main support organization of the first association, in fact, household appliances as their executive arm can perform their duties, and sometimes we also have complaints. those that we follow up on behalf of and this is actually high . thank you, mr. baradaran. regarding the after-sales service, maybe the big companies are going to provide better after-sales service, but in any case , there are many manufacturers in the countries that are working, how can the level of these be brought to the desired level? you mentioned

a subtle point. it starts from the lower depth , it lowers our average to this because we have now directed new investment only in areas where we do not have a value chain for the production of goods and many of our areas have become obsolete. the places that don't have domestic production, the other point is that it was 10 years ago, from 1392 to 1402, somehow, the guarantee of household appliances was not updated, and it was 18 months, we increased it to 24 months, and now we have 3 years. we are monitoring 14001 and 1402 consecutively and we know this statistic the average statistics of some of our units are much higher, that is, for example, they are above 90 in customer satisfaction, or in the depth of production, for example, the statistics

that we said may be relevant to you. this is the industry average. in many areas , we are higher than these numbers. we have the depth of production, we have a lot of satisfaction, and we have competition. people are aware of this to a large extent. at the time of advertising that is carried out in sedazima itself in different areas, we are always saying that we have an unconditional guarantee and replacement guarantee if the service after selling and providing satisfaction and that we constantly based on this soft the software that all the units install and we also set it up and the association also sets it up and then handles the objections to the support organization . we verify the amount of these statistics with the unit's questions. thank you, mr. bradam. thank you very much. anyway, if people see that these surveillances are practical surveillances , they will definitely be interested in iranian

goods . meiz akh abtal qad tamwa al-medf jish bal aza la yerka nasra god bless you, sansan, bazam al-sadiqin, yes, the soldiers of saraya al-quds, we will go to jamra with our clothes, we will never be soldiers, there is no reason to invalidate the height.