[000:00:00;00] greetings to you and all my dear compatriots, in tonight's special news talk show, we will look at the quality of goods and services, and i will talk more about this issue with the guests of the program. mr. motaza saftrizadeh, an expert on economic issues and an entrepreneur, is with us. in tonight's program, we will try to talk with other experts and guests by phone or video.

i say goodbye. yes, today in the calendar of the country, national quality day has been named, the deputy of quality assessment of iran's national standard organization announced that the results of the national quality assessment plan for 56 widely used products will be determined in the next week . satisfaction in terms of quality. having cigarettes, cars, and brake pads also give them the lowest level of satisfaction. the index of the ratio of product price to its quality is one of the 24 indicators that have been evaluated. but the quality of the product is somehow the conformity of that product with its use. can a device guarantee the quality of a product? if the buyer is dissatisfied with the quality of a product, which device

will take care of it? we will discuss more about these topics. see the initial report of the program . we will come back and be with you. receive four three stars on the 18th of aban in our calendar named the national day of quality. the concept of quality is considered by some to be the satisfaction of a handful, and to some others, the conformity of the product with the criteria that have been determined in advance. we have to start the quality first from the government, therefore, the government departments are also required to create quality and specialized awards based on the recipe that is compiled by the national standard organization. or a product needs to be approved by various institutions, from the ministries to the national standards organization, but the quality manager is not very clear. the companies that produce these are responsible . first of all, they must approve because we actually certify their certificates. the head of the national standards organization also says that we only

determine a spectrum for the level of quality, the floor and... what is the ceiling of quality? the risk is less in which product, so what kind of standard is this subject to, in which product is the maximum limit, so what kind of standard is this subject to? the rules are not very clear in the field of quality, and they are written in general terms. become. the consumer protection law belongs to the organization that wants to implement this for many years, especially the organization for the protection of consumer and producer rights , which are the two main causes of what we have now. yes, a new law is coming as the asalaf law, this asalaf law is coming , it will remove four of its operational clauses . the asalaf law itself is not modeled for it, that is, its relationship with the rest of the quality assessment companies and their rights for product approval. and they receive the services from the providers themselves, even if there is no necessary supervision

in fact, it is possible that there will be shortcomings, or intrusions will be carried out, or more money will be collected from people for the tests they are doing. consumer rights can be preserved by revising the laws. an issue that can be on the agenda of the next parliament. amir navaei, radio reporter. yes, mr. sadeh, you are very welcome. you have come to measure the 56 products. did you measure the quality of the customers' satisfaction ? how did you do this? after that , what were your indicators? in the name of god, the most merciful, the merciful. all over islamic iran, later on i congratulate all

our dear people on national quality day. we are on the threshold of the 100th year of the national standard organization . for this reason, majd also congratulated us on rozandar . you know the standard system in my dear country, i would like to congratulate you again, and my colleagues are doing well in their country. according to the law on strengthening the development of the standard system , one of the legal duties of the national governor's organization is to calculate the quality rate of goods and services on an annual basis and inform the public about it. according to zirsah barsoone authorities, this year for the first time we have used a truly localized model, which now has a scientific and international infrastructure, in cooperation with one of the most prestigious universities in the country , and in 56 items of high consumption goods, which in terms of importance consumers have high levels, and we identified these in 24 quality indicators , which he said in my report, one of them is about perceived quality , because perceptual quality means that it must be perceived by the consumer, and one is perceived difference, which means the relationship

between quality and money that the consumer perceives. he says to pay it in the satisfaction index in the attention index to the brand, whether there is a difference between different brands for the consumer , the greater the difference, we come to the conclusion that our domestic producer has been more successful in branding . directly, that is, in the field by my colleagues in 301 provinces of the country, the data has been loaded into the systems. in terms of the accuracy of this data, it can be said that it is almost possible to rely on this data 100% , because it is possible that anyway in the hands of a province of the country , there is almost a harmony between a thousand people therefore, our colleagues, by being present at the same product supply centers, and with the coordination that was done at the door of the houses regarding these goods, in fact , the data was informed in the collective system, and after the experience and analysis, which in any case by the experts of the national standard organization

were made in cooperation with the prestigious universities of the country . today , we can present the report to our dear people, which reflects the quality status of 56 items of high-quality products. these are all domestically produced or not imported, there is a wide range of them domestically produced, but in the case of some products special things that we do not have a large share in the consumption basket in domestic production, such as mobile phones, yes , non-iranian goods are also considered because the purpose of this issue is to check the quality of the goods that are consumed by the people, and therefore, if that goods are considered imported goods. the reality of consumption is this, and we have to consider it statistically and scientifically. now, because i saw some of these items, for example, pasta was one of the products that had a very high level of satisfaction. or not the total production

of pasta in the country, not our total production or detergents, this is a very correct point that you mentioned about two or three of the items that , in the eyes of the consumer , have the highest level of satisfaction with a situation. now, this is the beginning of my discussion . the more the consumer markets have perfect competitive conditions , science says that the level consumer satisfaction is higher because competitive conditions create quality by itself. it is a transformative system. yes, we have a monopoly there. the problem with these two products that you mentioned, if by any means the market analysts analyze the body of these halos, which produce and supply these products in competitive conditions. full supply is it possible that we even export in these, for example, in detergents, yes, we also export, yes, and if my example is very simple, when our fellow countryman goes to a store, he wants to choose, in that front of that store, on those floors of the store with tens of hundreds. different brands and different packages come with different prices. this means

that there is complete competition in that system, but when you choose your product , you cannot refer to two or three special products at that price, which means that there is a monopoly there. and monopoly always creates a stagnation and laxity in the category of quality very well, now at the bottom of the table there are also cars, brake pads, cigarettes, etc., and sometimes there is a monopoly on them. very well, mr. saftrizadeh, they raise the issue of monopoly. where we do not have a monopoly, competition is created and it increases the quality. is this the case in this production? i also offer my greetings to hazrat ali and the respected viewers of this program, and allow us to sympathize with the people of gaza in the beginning of the program , as an industrialist and an iranian, and god willing , the tragedy will be resolved. this is exactly what mr. the doctor

is approved by the industry and naturally we believe that quality comes from the so-called competition, because if qualities are only technical specifications and specifications and data to be offered, in the end , customers think that the issue of quality may not be approved and evaluated by the national standards organization, but in the competitive environment, customers for they themselves make a so-called satisfaction percentage of a product, and just as it was ordered , naturally, my position is that i believe that the quality comes from the production department, that is, we produce, it is required that it be of good quality, durable, and in fact it is possible and we know that the quality of a liquid is mine i have a general criticism of the discussion of the standard system that we define data or specifications

based on the requirements of a time, but the speed of technological progress and in fact the findings that are on the floor of the production field can change those minimums to increase the satisfaction of the specter. it can be defined, but it seems that i believe that the standards organization itself is in the production organization and can maintain or improve its share in the market in order to have a long life and improve the so-called customer satisfaction. there is a plan for this matter again, if i want to say one sentence to hazrat ali and the viewers as someone who knows how to produce a floor, it is that the national standard organization actually comes according to the circumstances that have arisen.

it allows one input to enter, but the monitoring control process is the so-called automatic mechanism that has been formed in the market , and if the product is of good quality and if the customer is patient, he can refer to the so-called legal mechanisms and complain later. please refer to the punishments and the processes of this process it is a long time that a person who makes a purchase now, if he is dissatisfied with that product or has a complaint, leaves the issue and wants to go and complain whether it will be handled or not, or when he is supposed to leave, usually maybe for products with a high price. this is happening. it seems that there needs to be a mechanism, even for the goods that are offered at the lowest price. does this mechanism exist? in your opinion, it does not exist now. i believe that parliamentarians

can be more careful in the legislation and use the tools of the national standards organization or even angios that are free from the discussion of standards or magazines should define implicit evaluations and those statistics and achievements and percentage of satisfaction should be recorded in a reference and actually become the subject of creating a desire for the producer to improve the quality level of the enclosures of mr. rasoul soleimani, an industry expert, is also with us. mr. soleimani. greetings to you, honorable guests and dear viewers. thank you, mr. soleimani . can a device be in charge in this sector, that is , let's leave the issue of quality to a device and he will guarantee the quality of the goods and services for people, is such a thing possible

is it acceptable or not? the fact is that quality has many indicators and it is almost impossible for a device to be able to measure these and help to improve it now. the institution that actually improves quality in the world is the market. if we want to have high-quality products , we must help the formation of the market. now the most important factors that affect the formation of the market and prevent it from doing so is the mandatory pricing. because the production of higher quality goods usually requires high investment and when the producer does not expect it.

earning a good profit from this investment does not actually enter into the quality improvement process, and the most important thing that should be done to improve the quality in the country is to help the formation of the market. factors such as standards provide the minimums, and mostly in the fields of safety , standards can be taken into account in a minimal way. and now, mr. soleimani, do we have a legal dispossession in this sector or not, the existing laws are enough, now there are new laws. tune to facilitate. it helps, but we don't have much legal structure, that is, the executive bodies can act in a way that improves the quality of goods and services by using the current laws . very well, let's see an interview, my friends, prepare this interview

, we will come back and continue the conversation. in the field of food, the food and drug organization has been established, but yes. he has not come to define all the laws and all the regulations based on the laws and specify in this area what is the task at all, from obtaining a license to produce, from taking into account technical issues , he has not addressed these issues. that is why. there is confusion, even in some cases , it is not clear whether the standards, for example, in a field of foodstuffs in the food and drug organization, are compared with those in the standards organization , for example, in the case of supposedly the quality of a product, which is more important than safety. mandatory standard and

responsible standard organization or food and drug organization has always been a conflict or discussion between these two organizations. yes, well, mr. sadeh, you are the guardian of this department , it is also the food and drug organization, sometimes other devices may also enter this department. is this does it cause problems or not? allow me to make a clarification in this story , that is, in these scenarios that have been raised, based on the law of the islamic shura majlis, the standard system, the national standard organization is responsible for the management and policy making of the country's standard and quality system, that is, as an upstream device that directs it operates under the supervision of the president and the administrative position of the head of this organization is at the level of the vice president or

minister. standard and the quality is carried out according to the law in the country by the national standard organization. let me give an explanation to make our discussion a little bit more scientific and objective . you can see the ecosystem that is formed around that quality, as both the honorable guests of your program said. the competitive ecosystem is produced and the work of the government is to regulate, support and make policies in this area , just as the guest of your program said, however , the government usually does a it will have negative consequences if you, the producer, produce a product with high consumption and raw materials, but lower the price, well, this is not possible at all, that is, when you enter, for example, the pricing will be ordered, or you will create a monopoly in the raw material, this is done in the way

it supplies to its market, so it does what the government should do, and in the law, it is everyone's duty . in any case, you said that it is the government's responsibility. my opinion is that we , as the government, now have various departments of the policy -making and good supervision to guide the quality standard system. the country's ministry of industry and trade as the custodian of industry and production in the country and various sectors, now it can even be called the ministry of jihad, because part of the goods and services that are provided, for example , is biis agrikar and jihad agriculture . now, if you look at the cycle of the environment, wherever human beings enter and collide, that is, those mechanisms that naturally doubt and regulate each other, and a healthy and healthy output comes from there , collide . again, i emphasize that our work here is the law and assignments for the organization national

standard, i will give an example to make it clear to our viewers. it is about regulation, guidance, and policy making. for example , the law left us with the national standard organization as the sole responsible for determining the national quality award of iran . the national award has competition in its heart and it exists this year. we showed this award for the first time, a piece of his clip, for the first time we actually made a change in the people's government , we gave it an international recognition, we introduced it to the standard institute of islamic countries, and 57 countries received this award. and shafi created that this passion and shaaf is passionate about quality because the main actors of quality in a specific industry and product compete with each other to be able to get this award at higher levels and use it in their advertisements. or, for example, the law takes into account the calculation and publication of these quality indicators for us. well, the public publication of these is itself the driver of the quality system, because all industries like to perform in higher categories and groupings. the law considers the organization of the nation of islam to be the only authority for granting the halal badge. today, there is a market

of one and a half billion people. it can be seen that there are different rules in this sector. now, the national quality award or other things that you mentioned should lead to the fact that if a buyer buys a product, he must have a certain level of quality. he should know who he is receiving, what happens if he does not receive it, who should he refer to, who should he refer to you, or whom should he refer to, as stated in the tasks of the national standard organization, that is , the national standard organization using its legal powers as a judicial officer in the implementation of the standard. mandatory measures for health safety and public health of society he will enter, he also has a legal obligation. if someone does not comply, in any case, he wants to commit a violation with these issues. in the law, he is even criminalized, but the part that i emphasize again has to do with product quality.

we don't have a machine, just as we say that we have a support organization to support the producer and in fact we have a consumer, the ministry itself has a position , there are complaints , let me tell you one thing, maybe it will be interesting for you. and it exists under the name of kopolko organization, which means support organization from the truth of the consumer, we explained to them how many devices we have for protection from many places, they were surprised that, for example, we have a judicial device called, for example, with the nature of food roots , called, for example, the government punishment organization. the position called supporting the producer of consumption, this has a duty, an organization, this model is a good model, no, i mean, if it was efficient, you wouldn't be asking this question today , there is no problem with the fact that these devices are original, as long as that competitive system is maintained, well, unfortunately. the guest gave examples very well, mr. seftarizadeh, does the number of these devices help the issue, or

is it the case that you are talking about the law on telephone visitors ? in the last 40 years, the quality award or the certificate that it has from the national standards organization or the bodies that are in charge of iso , have really led to the quality of the product, creating excitement to win the advertisement and so on. maybe in some cases it is deceiving the consumer, so we will define a process, some friends of the company they do, well, naturally, the mechanisms are not meant to really deal with quality in its general sense, the laws related to quality control and standards should definitely be changed, consolidated, multiplied , some of these laws conflict, well, finally , if the national standards organization has there is a strategic axis for the implementation of these laws. well, the food and drug organization must follow you . well, it is a separate authority. now, it is right at the level

of the deputy minister and the national standard organization under the supervision of the president. i believe that until this approach is taken , i really apologize, sir. mr. sadeh dr they are one of our dear elders, but let's be careful. you say that it should not be exclusive. you are part of this government and you know that there is this suspension . so why don't you go and take a bill to the parliament to approve a plan in the parliament or solve the problem ? let me tell you, mr. kodomo, in his campaign slogan, did you see a promise to the people that this year, sir , i am going to be a candidate in the march elections, and on the condition that i become a representative, i will go to the standard system, transform iran, so to speak, and carry out a plan. make them think alike and certainly the private sector and actors the main thing is to interfere with the production floor in the policies that you want to become law, so

that what comes out of it and the government will be locked, and the government itself will believe in it . we have many laws, we constantly ask for forgiveness from the top and we ourselves are confused as to which one is the end and the bottom has not reached an outlet where iranian goods can at least be sold in the international markets with honor. somehow we cover it up, but is it fair? if we are not able to guarantee the quality of the products that are sold in international markets under the name of any iranian brand, the credibility and dignity of iranian production and industry will not be questioned. i think we should start anew. employers and producers, now i may be one of them, i regularly go somewhere to participate in an event and get a certificate and

use it, but in the field of breaking the monopoly of the markets , now the national standard organization, i actually took it from the doctor's testimony. we can't do anything because our hands are tied, that's them along with the so-called places where they should be accountable, they also say, sir, in the field, for example, in the field of automobiles , in the field of cigarettes, in the field of places where there is a monopoly market, the national standard organization cannot apply its real approach, and can this really lead us to our destination ? in my opinion, the revision of the laws is one of the requirements of mr. soleimani. it is said that the laws should be revised. what do you think? well, some of our laws need to be revised, for example, the law on pricing, which really has many sectors that do not need the government to enter and set prices.

no, ram has actually included pricing, but in the current platform, a series of measures can be taken that will really help, one of which is to measure the quality indicators that are now measured by the standard organization and other institutions by brand, and this it is practical to make a public announcement and choose which brand is the best for that brand. in addition , in the case of exclusive products that are subject to pricing , at least the approved profit that is considered should be determined based on the quality index, which will then be an incentive . it should go to production higher quality when the profit for different products is considered a fixed number, the producer goes towards the production with the lowest quality and the result is that he cannot export at all, and the people inside

will not be satisfied with the quality of the produced goods. thank you mr. soleimani, since we don't have time to answer our questions, what is the most important thing that the future parliament wants to do in this field , how can it enter and resolve the issues raised by mr. saftrizadeh in this section of ours 2 to the good point, your honorable guest said that i thank you, we have a new and revolutionary plan we have the order of the honorable president of the national organization of professors on the agenda, and the ranking of goods in terms of the quality of goods that have a mark should not all have the same rank . a product gets a standard mark or a production license if the feedback of the consumer's satisfaction is at that level, and this affects its price as well as the amount of sales , it automatically creates a competitive incentive, and this is one of the transformational programs of the new period of the national organization.

there is a standard for this issue today in any case, it may be in the consumer market, we need to have the necessary permits, including the license of the national standard, but in terms of quality, they are not the same. let's rank these, and the ranking system that i told you now, dear guest, and it was the right point, this is about several months of study work on our agenda. regarding the discussion of the rules, i emphasize that if and i agree with this issue, we have some rules related to production for that we need to review the issue of breaking monopoly and creating competition. these will help the standard system of the country . the standard system of the country is not only the national standard organization. the law also says that the standard system of the country is a supplier of it because it is a producer, so if these laws are revised may god willing, the next parliament can help us too . thank you, mr. sadeh. thank you, mr. seftarizadeh . thank you, mr. soleimani, for being with us

. in the name of god, ladies and gentlemen, my greetings are ali ba i am with you today. in the first case of tonight's program, we will analyze the developments of the day of the gaza battle with mr. hossein royban and alireza kamili, and in the second case , we will host mr. akbar nasrallah to examine the zionist regime's use of media and communication tools, but before