be with thank you very much for being with us. let us see a special report every night first. let's go back and start tonight's program. a new image of war beyond the geographical borders of the country today, fortunately , is not involved in a military war, it is involved in a cultural war, that is, a war . in this notebook, the pens of our children, if. these days

, if you go shopping for stationery for a child, you will notice that they choose an option that suits the character of the item it brings their interest along with it, for example , i bought harry potter, children, if the story i tell them about that character is interesting, it will definitely become a character that the children's lives will flow and flow, and i will look for that character for the development of nations. you can see many examples of modernism from the same complicated schools and educational centers, for example , they work for years to destroy the strong human beliefs in different cultures and start to replace the foundations that they themselves are looking for , but from the past. that version which is rooted in the divine tradition and becomes the source of the community's greatness is sustainability it has your own intentions, your own faith, your own thoughts, your own quran. have your own islamic model

and follow it. iranian islamic models are not few. like these examples that have been welcomed by families. from martyrs, we can define the best role models for our children. i saw a notebook on the back of which he even explained about that martyr. well, it is very effective for my child to know these characters. and addressed to the cultural workers of the country. when my son gets to know sardar soleimani well. he comes here and says that i want batman, buy me a notebook, dad for example, be it batman or spider-man , he is going after sardar soleimani, he is going after martyr hajji , there are also promising frames, frames that are not fighting for a decade, but their foundations are still shaking to withstand the onslaught of several hundred years. i greet you again mr. sure, and let's start from here with the figures. and then the final point of ms. mersad in

her report, we must analyze this role of iranian stationery, the production of characters , our designs, in contrast to the influx of characters that are produced by western countries from the statistics of the exhibition. let's start this year. today was the first day of the opening of the exhibition. how was it? well, hello again and more happy days. alhamdulillah. now, finally, after a month or two, members' days and these occasions we had, naturally, from today, which is the 15th of shahreh , probably the families are trying to start. academic days are naturally one of their worries , this year, in the 10th year since the beginning of the writing process , except for two years when the exhibition was not held, this honor was again provided to me and the great iranian writing family. in the 10th exhibition of iranian stationery in iran

he wrote that families should be the hosts. naturally, this exhibition is a special style of exhibition that may be different from some exhibitions, where the producers come directly with the intention of connecting with families , measuring taste, getting feedback, discussing the presentation of their latest products and their uniqueness, in fact, this is come and go to help that this so-called sometimes issues. while it is said that iranian writing software may not be attractive, the quality may not be good or the price is not good, people can get to know iranian writing software with what it is directly from the intermediary and during the year if they need writing software. find the stores, refer to the writings of iranian software, let them know the brands, know the manufacturers, know who they are, and this is a special event that follows every year in the exhibition. today , well, how many manufacturers are there, how many are there in this year's exhibition , generally, we are the exhibition. especially for the people

, we had an infrastructural issue in the center. well, this year, with a good interaction that took place in the mesla complex in tehran, and having friends with me in the civic education department of the municipality, it is a blessing to have me with you this year , which is much more special with a more suitable infrastructure condition in meslai. tehran from today to the 31st of september this exhibition will host families from 15:00 to 22:00 and more than 120 producers will be selling their products in about 80 boxes. a special event this year is that it was crowded in five provinces today. yes, by the way, many colleagues said that it was more than expected on their first day, thank god , even though it was still possible during the weekend, some families were traveling , but thank god, alhamdulillah, the reception

of the people was very special. you received reports of buying more iranian stationery or of these foreign cartoon characters. we are not in the exhibition in fact, the software that will be displayed in the exhibition is the responsibility of iranians. and the producers who have personally committed themselves not to use names , that is, from these characters who are now in our report asking children and naming them, now i can also name them, but they were not in the exhibition, not in our exhibition, only for the producers. they have both iranian production and iranian content . see how the prices are. naturally, because the producers themselves are present in this exhibition and they are directly supplying to families, they naturally consider special incentives. finally, there is an intermediary no, and usually we did not have a problem with the price, thank god, and the families are usually satisfied with mr. jalalian. you are the father of two children. before

the conversation, i asked you if you have two beautiful daughters. or better to say , which one do they choose between iranian characters or foreign cartoon characters? it depends a lot on what kind of content my child is growing up with . the problem we have in our country right now is that there is a lot of foreign content or conflicting content and it is available to the child without any supervision. it means that you have these internets , internet networks, vods, which are now in every home, even our own radio stations, which you turn on, you have plenty of personal presence. you see the foreigner. well, when my child interacts with these cartoons, he always takes them for granted. well, maybe he doesn't understand the quality. he comes to choose the character that he has seen the animation many times . he has seen the cartoon in different places

. we have animations that are currently being broadcast on the air or in the field of books produced for the characters because they are more connected. he interacts more with him. he gets up in the morning , turns on the tv, and watches it. at noon , he watches it. in the afternoon, he takes the book with his parents. on the other hand, there is no strict monitoring on this, so he goes to the tab and chooses it, but in addition to this volume and very high content, we see that with all the difficulties that exist , we can name different content producers. for example, like the bebai animation that has been around for several years now it will be shown on the air or in the book field , for example, let's say a character like ilya

, although his relationship with the audience is much less compared to the opposite characters, but he has received a strange reception and it is really wonderful , and we are amazed how he is so popular. . do you know how it is so well received? why is there so much demand? we can say that if mr. aqini enters the discussion, now i will continue with you , mr. jalalian. they have been done but from on the part of the families, there is a good reception about what has been done in the past decade, when we look at the strong work that has been done, the amount of reception and demand and interaction with it is more than. it was from a strong foreign work, for example , the animation pahlawanan shakrestan, we are ahead of the animations of the private sector, such as the prince of rome, the elephant king , each of these animations broke the record, for example , the audience at the box office compared to the previous animation.

some of these animations are good animations as well as luxurious productions, why didn't the producers of iranian stationery go there? find them and tell them characterization has been lost in this circle, the main act of an industry called merchandising, which is actually defined in the world of literature. it has a trend , it has principles, it has techniques, and in short, economics is very serious , it is not just a cultural issue of pathology. in the country, since 1995 , the word has somehow entered, this is actually the domain. which examines how a character who becomes famous in a media section lives in the mind of a child audience

it is possible and a character is alive and has a relationship with that character in his subconscious and mind, how should it be turned into a product, how should it reach the audience , shia product areas, shia service areas, for example , let's talk about our country in this area. you are pointing out where it is strong and where it is weak. the point is that it is not a serious part. the reason is that we have foreign characters inside the country, which you can visit in any country, even neighboring countries. if you want to use one of these characters, the character should be one of these foreign characters. one thousand dollars should be paid for the character rights and in fact the rights, if there is no convention law in our country for any reason, and we have not even created internal issues , there is no cost for its use, the producer will do

this for free, the most attractive. the plan and summary of the latest animations of the day is brought to the cinema screens and used. well, naturally, the iranian producer who produced iranian animation does not see an audience to establish an economic relationship with him. naturally, the iranian character is less attractive than this foreign character at the beginning. because that character it is being given free of charge to the producer , the iranian character and the iranian producer will not be economically motivated. naturally , the animation producer's production is motivated by whether something happens at the box office or whether the tv station buys this film from me or not. we have seen this happen in some cases . we had a series of productions, but they were not accepted. why is it that

it was produced in a limited area? dear gholami from the producers of the iranian project of writing have been added to our group from the women producers of this field . i greet you. good evening. greetings and politeness . to all my dear and dear audience of the khabar gholami program, we are talking about a circle. which is better to say in building character and welcoming families. our children are very important and influential in the stationery market. there are some rings in some places, some rings are missing, some of these rings are very weak, where do you think there are no rings, and it has caused our children to go to cartoon characters more. foreigners are true, the reality is that my experience as a teacher before being a producer, who was in contact with children, especially teenagers, for many years, this is the issue of visual appeal and, in fact, the human literacy that

producers must have, and before that , designers and thinkers. if it is studied in terms of form and color combination , we can study the attractive elements in terms of identity and culture. the children have also been studied . mrs. gholami has also been demanding for years. in your opinion , this contribution is not enough to strengthen this issue. the issue of riskiness because the private sector is really worried about this issue investing in this issue and not getting the desired result and not being welcomed by the audience, maybe if the government support was more serious. i think something better would have happened, although in these years the iran collection has really tried its best and

i think it is growing every year compared to the previous years. well, mrs. qalami, thank you for accompanying us on the phone until the end of the conversation . mr. jalalian, do you think that the share of sponsorships in this market is low, as we are so far? let's see that a book or a booklet or a notebook with the character of the noble general sardar soleimani printed on it will be very welcomed by iranian families, even children who may have seen and heard less about the character of this noble martyr and this noble general? rather than saying that there is a lack of support, the economic conditions of this value chain are not sufficient. the same point that mr. seman mentioned about the economic conditions is that you see, when we want to enter an economic field, i mean

we should leave the cultural field and get rid of it. let's look at the matter from an economic point of view. you should be able to at least between create an equal condition for competition between domestic content and foreign content. now this equal condition does not exist at all, and they have much better conditions than us inside my country. i am an iranian producer. i want to create an iranian character . i must start an animation studio. i should create or create a book studio . iranian artists, for example, we have dolphin boy . well, now you have feser doldani. i produced your feser

. it will cost billions of tomans to provide the conditions. if dolphin boy is produced with a few hundred million tomans with a few tens when he wants to enter the field of the value chain, enter the field of stationery, toys or anything, he must have an income right . every day, my child is watching it for free, so why am i a producer of writing software, who is involved in making a profit, i am involved in financial issues, taxes, insurance, all of these, and i am looking to reduce my expenses in this economic situation, why should i spend money on iranian characters? if i use iranian characters , it will sell, but foreign characters, which he has seen more often there should be more advertisements for it, that is

, there should be a focus on the issue of culture, that is, the issue of culture should spread in the society, if we want to talk about culture , we must first solve the economic problem, first the financial circulation must be solved, so that the circulation once the finances are resolved, we will get to the flash of the support package . we don't want the support package anymore . we don't want the government to come, for example, pay us x tomans. we say, amend your laws. where are the laws , what are your problems? they wanted a home in the country strengthen all home appliance manufacturers wrote to the supreme leader of the revolution that we have a problem , what to do , raising the import tariff on foreign home appliance imports to 100, which means that imports were almost banned, what happened with a very serious slope , the domestic manufacturer was strengthened, iranian brands became stronger why, because a foreigner didn't come in

, he got the opportunity to present it. keep it here . how many percent of iranian stationery is foreign? 10 years ago at this time , the share of iranian writing software in the entire iranian market was about 15% now, due to growth and increase in quality and competitive price, it has reached more than 60% in real 60%. from the point of view of manufacturing, from the point of view of iran, it is a matter of content, iran made, from the point of view of iran , we now have a positive 60% in the field of office, more than 95% , automatic pencil, eraser, saraji products, i.e. bags, and we manufacture everything ourselves, and the field of perceived products is more than 80 the percentage of consumption in the market is actually iranian and

being able to compete in terms of price and quality is one point , especially if dr. in short, the family should come with the newcomers. after all, the exhibition environment is a family environment. come and visit. this is our discussion. by the way , the issue of this story is not the issue of support. it is the setting of the playground. this is the setting of the complications. like the health fees that are taken from the tobacco factory and used in the health sector, we should create a convention and internal funds from the manufacturers, for example, so that we can collect fees from those who use foreign content, not even a ban, and allocate these fees. let's go to the part that produces iranian animation that they say

in fact , make your characters available to the manufacturers at a more reasonable and economical price and we will create an economic cycle. well, let's keep it here, mrs. gholami . do you think for more acceleration of the economic cycle in the field of iranian writing software. which factors need to be strengthened in order to minimize this 40% share from foreign software? i think that in addition to what the doctor said, in addition to family support, government support, especially from various organizations and education and culture , is very important and can be effective. very short answer, but i want to talk more about it, referring to the support of families, in an age group, mr. jalali, mr. jalalian

, there are only families who choose for their children and the family itself, he buys a cartoon character design that is foreign for his child, and this harm what will be the harm for this child when he grows up? yes, i want to complete my previous discussion in a few seconds, because you are the producer, and about fathers. pay attention and enter the stationery store now many of the brands that are foreign to you are actually manufactured in iran, but are sold under foreign names . why is the cultural issue, that is, our issue, we still have the issue that we should be able to do this with the same rules that we had in the field of clothing, but for example, i want to say, look, if you let the same complications that i said come to be imposed on the foreign personality. it will level the playing field, we don't want anything more, our claim in the field of content is that there is so much iranian content, so many iranian producers, artists

and fighters, whose art is welcomed in iran, we have no doubt about this, we are just saying. equal conditions means make the conditions equal, we don't need anything more to make these conditions equal, but in the case of no , let's talk more about this equal conditions. how do you want to affect my child's way of thinking ? more fundamental cultural work on this topic should be done in different sectors. as a rule, when you provide the economic conditions, that means production. you gave this orientation to see that you have the possibility of making a profit in the field of iranian content . you have the right to come and compete . we have this economic sector. can you explain the cultural sector. when this happens , it will be attractive for him to come and invest in his cultural sector. see, we now

have very strong publishers. now, in may, we had a book fair. we have very strong publishers who produce extremely good content, but this does not enter the field of writing software. we want to do this , which means we must be able to facilitate these conditions. on the other hand, this cultural view of the family should also be corrected, and we should not remain in the cultural view of the producers themselves. our prominent martyrs, who are very dear to us, they are on our app . there was a woman in the report who had a photo of a martyr, behind which was a biography

. why do you rarely see this work? after all, no one can deny if they are best sellers and attractive, they should stop and one hundred to one thousand, one hundred to one thousand, but the point is yes, but my duty is that this job i created , i created 100 people, 50 people, 200 people, and i can provide the economy of these for me in relation to the content discussion. it's a priority, look, i'm saying that we shouldn't try to make that producer any more, now we must do cultural guidance, this is the context, no, we don't want to do cultural guidance , we want that way of thinking. we want to create economic equality for him, we want cultural equality without actually having other fields

. it should be provided in the minds of our producers, did these hundred producers have cultural guidance? by the way, the point is that 10 years ago there were not more than 2 to 3 collections, what happened when it reached 100? people's acceptance means coming to see that people don't like and do n't want writing at all. being unhappy that foreign content was released, then when they see that there is a flow , people want collections, they have this look and they can take clones in this direction, they lean in that direction. mrs. gholami, i want to come back to you . you did the design of the girl in the pink jacket. what made you go for this design at all? the fact is that day of the incident in kerman, when i heard this phrase, the girl in the pink jacket with

a heart earring. i was upset, that is, without the presence of the image, anyway, this phrase had its effect , and the case was very painful in my opinion, and since i think that symbols have a deep impact on identity , they have a deep cultural impact on us, i realized that there must be images of this aziz, let me design, which of course was designed with the help of an artificial ear. and it is very interesting that i wrote this in the group of producers i presented the application of these images to many dear friends, they produced different products in the image of rehane, shahid rehane, or the girl in

our pink jacket. well, i think it was well received. today, the first day of the show, the work was very good . god willing, now mr. jami has said that it was well received on the first day. god willing, in the other days , the families will refer to this information . the issue of tehran must have been written in the field of reinforcement. help our producers with their purchases to those who are building personalities so that our children can get to know prominent iranian personalities in different fields. let's continue the discussion of supporting families, change of views, solutions that families should be involved in in the cultural field, yes, families should also from that side , especially, for example, suppose at the age that the family is choosing, that is, before it's up to the child, the family is making the main purchase , maybe a bit sensitive of the family, sometimes the family thinks that if i'm choosing an office with a design, it's not just an office.

i care for my child. i'm buying content , i'm buying culture, i'm telling him how you're going to live in the future, what style you're going to live, maybe we 're simply looking at a notebook, he opens it and writes something else, but my child is living with it every day. he is getting used to it. it is very important for our families to think about what we want our children to grow up with . it goes beyond the point of view of belief. we have a lot to choose from from the issues that we are involved in, i think that the sensitivity of the soul should be the same as the sensitivity of the soul, that is , how much you care about the nourishment of the body , you should care about the nourishment of the soul, and i don't think there is anyone in this society, be it a mother or a father, who would say that i don't like my child with culture. let iranians grow up. we are all proud of being iranians

and we love them. let's grow authentic iranian islamic culture, so let's think that this is feeding my child , he is going to write in this notebook every day, he is going to communicate, how good it is that the family and now the iran exhibition are sensitive to this. it is a great opportunity even for those who think that there is no interesting content in the iranian field , no quality content, so take the time to see the exhibition and go around the booths, i promise them that they can make very attractive choices. today, when i was giving new works to the producers, it was surprising to me that this amount of new creative work and the content caught your attention . today we had very interesting productions. now i don't know the names of the producers . face or sign, for example, we are in the field of bags there is a special complexity to the art of all the producers , but maybe mrs. han who has them in the workshop.