economy, the topic of today's program is the share of domestic production in the writing software market. of course, our opportunity on channel 1 has ended. i invite you, dear viewers, to watch our program on news channel. every year, as the reopening of schools and universities approaches, the topic of stationery becomes hot and so does the market. in today's program, we actually want to address the same issue. we have a chart that we can see together. if he is ready,

his colleagues will also show him. yes , we can see the share of domestic production from the writing software market in this chart in a time frame, what is our time frame in the beginning in the 1990s, the stationery market expanded through imports. the remaining 15% is the share of domestic production. in the 10 years that have passed and we have reached the year 1403, these numbers have undergone significant changes. in 1403 , in today's program, we wrote about ways to strengthen this domestic production and how our domestic production can take a larger share of the software market. we will talk with the guests of the program

, we will see a report. we are at your service. the reopening of schools is near and the stationery market is hot. a market where more than half of it is owned by domestic products after 10 years since the beginning of the flow of writing software. irani, who actually wrote afzani's share of the total market at that time , was estimated to be less than 15%, now after 10 years , it has reached more than 60%, the products that have found the ability to compete with anurabi varieties, considering that, well, we are in iran. we have a cheaper labor force than other countries, we can create very competitive prices in the global market, we have exports , yes, where do we export to afghanistan, iraq, tajikistan? we export to the uae

we are exporting . we have full books and notebooks. 250 of the 700 types we have are manufactured by ourselves and we are exporting them. what are the fountain pens ? you used to buy domestic ones now, notebooks, notebooks, now we got the iranian one , it was really good, it was a pen, it was a pen, it used to be foreign.

the fluctuation of the price of paper is too much . it is difficult to supply the paper we want with the conditions we want. the price we set at the end of the month is enough. there is a fluctuation, the price of our production is more than our cost, these problems are mostly the case. the turnover of the stationery industry in our country is more than 25 thousand billion tomans annually, and there are 60 thousand people in this industry. they are busy, you are the viewer of the economy table , we are at your service by introducing the guests of the program, mr. mohammad mehdi, the brothers, the deputy general industry of the ministry of mining industry and trade, as well as mr. saeed barkhoda, who are manufacturers of stationery, mr. mohammad mesani, the ceo of the iranian islamic stationery forum, and also the secretary of the iran exhibition. he wrote that we are with them we will have a communication from the iran exhibition

. dear brothers, i am at your service. in fact , how was this change in market share from 15% in the early 90s until now? in the name of allah , the most gracious, the most merciful, i also offer greetings and politeness to the esteemed viewers of the economy desk and thank you for the attention of the national media to the important issue of the stationery industry . today, you stated that the first point of concern of a popular movement called the iran movement was that it was able to write with the support of the production association the country's writing software manufacturers and the country's leading manufacturers should create an empathy in this industry , which is favored by the supreme leader's request

to be placed in 3 stages of the supreme leader's support , two of which are in recent years, in the last two years. in order to support the top producers , they had a statement with the title that your hard work and dedication in preparing iranian stationery once again made me happy. the supreme leader of the revolution himself in a visit that of the exhibition of the capabilities of the industry to have in the office. the supreme leader emphasized that a national working group should be formed with the presence of various government agencies and the private sector and popular movements both in the field of production and domestication and in the field of content based on a strategic plan that

was not there in the previous years. it was designed , we had a 3-year program that was updated again in this 5-year program of the stationery industry and this action criterion. it was placed for this in addition to this program , what was done in this program that this actually increased firstly led to a synergy where we there are our weak points that we must go to correct them. what is the map of the devices? i would like to name many devices in this field, apart from the ministry of industry , civilization, and trade, which was formed for the first time, and the bureau of cellulose and stationery was formed for the first time, and this field followed the role of education. the role of irshad, the role of the media itself . with other related collections that were accompanied by key plans that were followed in that working group, the most important thing was the efforts of the private sector in the field of empowerment, that is, when the point was raised there , there was a national spirit in the field of domestic production both in the people and in it was the producers

well, for example, you have seen the example of pakon in the same field, where, for example, friends say, mainly in the last one or two years, we have reached the maximum market share, that is, even i will just mention that 140 industrial units present their own products, which are similar to our production unit. they reach more than a thousand units and 1850 explanatory trade union units, 31 units of ours this year, that is, in

the next 12 months, god willing, they will join these units . for those who want to join this industry, we have listed what fields are there for industries that are not ashba you can invest in that industry. the sum of these measures has brought us to this horizon that people have witnessed that in recent years we are not only concerned about meeting the needs of people for writing software, but we are constantly offering writing software products to people with better quality and more native content. well, let's go to the exhibition of iranian writing. we are in contact with mr. mohammad sure, the managing director of the islamic iranian writing association and the secretary. iran exhibition wrote, mr. aqini , greetings to you, in the name of allah, the most merciful, the most merciful, i am also at your service and all fathers, mothers, and children. dear iran, i am at your service with courtesy and respect . well, this exhibition has been launched for a few days now, how many are there for sure

, in how many provinces are these exhibitions, and in fact , how has this iranian writing software supply been so far, and how well received it has been. done yes, well, this year we are holding the tenth festival and exhibition of iranian stationery . we welcome people in masla tehran from the 15th of shahrivar to the 31st of shahrivar every day from 15:00 to 22:00 . well, people started and entered the exhibition halls this year , we are actually hosting more than 100 sets of iranian stationery manufacturers in the exhibition and they are at the service of the people. the main point is, in fact, the iran exhibition wrote that this direct face-to-face communication

is done with the purpose of taste-making and taste-testing. well, what happened since last year , this event is not only in tehran, but now and at the same time in five cities of our most populous provinces in shiraz, yazd. mashhad, qom and tabriz are also holding receptions . thank god, this year, even though in fact, until the end of the travel month, the exhibition had not yet been announced, and the exhibition started exactly on the day of rabi, which is thursday of last week , but really, both my servant and all our colleagues who are present at the exhibition, all the carafe owners and producers are really surprised. we were hit and surprised, maybe more than 40% compared to our prediction . we promised more at the exhibition and we hope, god willing, that in the coming days we will be able to host more people from different parts of the country

, especially tehran, mr. sure, how did you determine these prices there, and in what order? in fact, the pricing is there, the items that are being sold are more welcome , see, yes, see, he wrote in the iran exhibition. the goal is actually to introduce the latest achievement and get feedback from the people through the direct presence of the producers themselves in the exhibition. the year of the first exhibition was held in 1992. 105 producers were present this year. with the growth of the summary of what happened in the industry, the increase in quality is more competitive. the prices are increasing, people are trusting in iranian writing software and with more trust every day. with more pride on equal terms with a foreign commodity this they trust and choose iranian software

, i wrote in the iranian exhibition, well , it does not have the purpose of distribution and market regulation, naturally, the main explanation should take place from trade and distribution centers . there are products that are being offered in various centers, naturally, there are violations here for people. they buy it and sell it to people at a better price . you said that there were 10 to 15 producers in 1992. now, how many years have there been more than 100 collections in the exhibition? well, mr. i'm sure you are also the managing director of the islamic iranian writing software forum. in fact, you have the solutions to increase this market share, which is already 60 %. what do you know about the solutions? yes, yes. yes, see what we see in the producers, the motivation we see in the producers, we can really

turn the 60% public share into a share of more than 80 in our entire industry within 2 years, now in four or five main categories. well, the positive is 80% of iranian consumption, but in total , more than 60% , this can happen in many items that still have no or less domestic equivalents. it happens that the main items of consumption. iranians will definitely like this event, and it is appropriate that the supervisors should see the strengthening of the producers. now we are in the discussion of currency allocation, overseeing the supply of raw materials, overseeing the release of machinery, which actually requires new productions, which requires new machinery. and on the other hand, the vital and determining issue of our exports is that we have many items that are not produced domestically, not because of technology. no, it is a question of ability. the main issue is to reach the countries of the region and increase the amount of demand

to save money. for example, producing a model of a lathe its economical use is when more than one million units are produced. this happens when we enter the countries of the region, especially neighboring countries . in fact, economic diplomacy should enter into this matter and find a way to facilitate it. our producers are starting to be present in the markets. they are starting their international market research and marketing , well, after all, it is an industry whose losses are only 34 years old, which has reached such a point that it enters the export space. the opinion of the external share with a remarkable speed there will definitely be an increase until now, now for export, now you say that this discussion is new , but see what has been done in export , as far as the producers are concerned, right

now, in fact, there is a case in the countries of afghanistan, iraq, at your service. let me tell you that they have exports to the persian gulf countries and even countries like syria and lebanon. but in order to become a stable path, this route needs to be established, as i mentioned, the issue of the diplasi device requires a stable base to be created , our manufacturers, the representative offices of the soviet union in establish these countries. communication should take place at high levels. the businessmen of those countries should have direct contact with the businessmen and producers of our country . they should hold so-called two-to-one meetings . they should express their capabilities to iranian factories . by the way, the interesting thing is that when in these meetings , how many from these meetings , i saw the summary of the producers in the neighboring country, when they saw iranian products and actually observed their quality

, they were really surprised that this quality is being produced inside the country, and not many people are aware of this capacity. there is a production in the country our main idea is that if this happens more quickly, we can turn iran into the center of stationery production in the region in the next decade. now, for example , this is what i wanted to ask. well, now the writing that we produce domestically is cheaper or not , this is really a question of quality, definitely see. the positive thing that we have seen in the stationery market and industry is completely free competition . our producers should be able to compete with the most well-known, well-known and well-established german stationery brands. japanese, chinese, in short, they can compete both in terms of quality and price, in fact, we

don't have a lot of space for restrictions or strange prohibitions in the field of stationery, which is what has caused merchants who used to order their products until 10 years ago to they import from china and into the country, now they are ordering from the same producers, and the producers can offer their products and products to the merchants and sellers with better financial conditions and summary conditions. god willing, i am at your service now how many years have you been in the stationery industry? let's share the problems and be able to inform our dear people about the conditions of production and supply

. i am about 45 years old and my company and i are in the field of stationery production and i asked the company about this , how old are you? i wanted to see how much your company has grown in production during these years that you have been active, that is, from which point to which the point of your arrival is to show you that our collection started in 1340 , maybe before my birth. yes, but with one the five-six-person workshop started with the production of play dough in the past years, and now , as i tell you, this collection with about a thousand personnel in four sets of factories produces all kinds of stationery. i want to know in these 10

years that we we talked about it at the beginning of the program , how has it changed in these 10 years of your production. in my opinion, a special event that occurred in the process of these years was within the last 10 years, that is , the event that took place from around 1392 until now, the view of the entire ministry was towards domestic production and how much your production it has increased, for example, compared to the time that i can say in terms of opinion. in terms of the number and type of production, approximately 400 to 500, we had an increase in production. what kind of production did we have? maybe in 2019, we used to produce watercolor gouache or finger paint, with play dough, today there are different types of colored pencils, now there are different qualities in the children's category as well. in

the major category, writing adhesives are being produced , adhesives are being produced that were not produced in the country until now and today, as i say, the other manufacturers have also grown to the same extent and were able to make good investments due to a series of raising issues and raising a series of challenges. what challenges do you see in front of you in your exports? for the challenges faced by the producers, it is related to the discussions of width allocation. now , friends of the ministry, we have direct relations with the central bank, but unfortunately, these relations do not exist. in the ministry , they are interacting with us, the follow-up of the work is being done, but the time to discuss the allocation

is a major problem, considering that the supplies of tahalir are seasonal and the raw materials must reach the producer in his own time, so that he can put them in the production process. there are manufacturers now, especially in the stationery sector , so let 's follow up on the same issue with the issues that we are sure to raise now from mr. baradaran. this discussion about the allocation of machinery clearance and export promotion, what plans does the ministry have for these in this national carbor which is held seasonally in the ministry of industry, trade and the strategic plan that we have, mainly these axes are discussed, what actions do we take? we can follow a supplement to create a higher value and more depth of goods. we are certain about our development process in the last 10 years, especially in the recent developments have been exponential. this

shows the luck of the people. maybe the producers will accompany us. we also need a development plan. there are currently thirty one development plans that are about to be carried out . that the investment of the sensory sector has been secured, the initial measures have been taken by the ministry of industry, trade and commerce. we have a horizontal challenge in the field of machinery, which is mainly in the field of the central bank. we believe that we should want to speak very frankly. you see, i don't know about gasoline products like banana in i don't know, the car is allocated in the field of machinery, which creates employment. i don't want to say according to the growth rate that you mentioned , now friends have the support of the central bank, but we expect that this support will be in line with the writing, you are talking about writing. now the stationery

is a symbol of our domestic production, but the trend of supporting domestic production in the country expects us to be able to do it in all our industries. as fast as people are willing , let's update our machines internally, in nestaji , at home, in cellulose fields, in all fields. it is somewhat related to the educated class of students. this is a flagship in the field of national production . in other fields, it is true that it is mentioned that we are 80, 85, 90 in many fields. it was suggested that pencil eraser, pencil sharpener, magic, these are all numbers above 85, we have a share of the domestic market, but the point is that, for this, for example , we have to import both ink and pen tip in many situations.

for example, in madad itself, on some of its fields, or in the field of mashreh's office, we still had paper. yes, we were able to 100 internal paper for school books, but most of the paper that is used is in the office area. what is the amount of import and the amount of domestic production of this paper ? now, if we want to consider the needs of the country , in different areas, we now

have only 40,000 tons of paper in a few large factories of our writing papers, but for example , papers such as copy, which now has a high consumption in the country, or are these mainly domestic, that is, we are mostly focusing on the production of paper now for the use of school books, and in recent years, we have been able to import it, what percentage is it now? for the income now, you should calculate, for example, between 40 thousand tons and 170 thousand tons, the rest is mainly imported, if we count with cardboard cartons, the number is up to 200 thousand tons, this number is in the cellulose industry, which is possible. yes, we have plans to deepen that the percentage that was mentioned , they also said that it is in line with the final improvements , so i want to state clearly

that we are 90% domestic in the final products of stationery, similar to the materials that are mentioned above 80-85 in the discussion of the quality of goods. above 90 groups of products for the first time like gouache like watercolor, like finger paint, like pasi, like the discussion of glue , solid glue, these have been introduced for the first time, or i would like to invite you to visit us

. how do you see the market share of writing software from domestic products? i also say hello to you , mr. brothers, mr. barkhoda and mr. yemani, dear viewers, and also to your respected viewers. i would like to thank you for your presence . alhamdulillah, we have a very good

situation in the field of supply in the stationery industry. i can't give them an exact answer. i would say that colleagues should be more dominant, but the prevailing atmosphere in our guild is like this almost in most areas of basic goods, we are supplied with domestic brands, and the quality of the goods, alhamdulillah , has improved very well over the years, which means that we can compete with imported types, even in some areas, these rakats are only in terms of price or quality. there is actually a problem in the production area. it exists and it should be dealt with very expertly . alhamdulillah, we have made a very good investment in terms of quality. alhamdulillah, this issue has been dealt with very scientifically . the goods, raw materials and products that are the output of our industries. it does, but the first step is to mention that our reputable brands and manufacturers

are doing very well, alhamdulillah, but we also have manufacturers who are small units, maybe their quality is not that good, and maybe the consumer will rely on our national products. for example , he accuses that the quality is low, but from the point of view of the trade union, we can very boldly and firmly confirm that these qualities, alhamdulillah, even have a good export weakness, but from the point of view. the price, unfortunately , the circulation is an important issue, the production should be considered to cover the costs of the service, and the price is over. let's go down. in the field of production, in some cases where good things were done through the ministry, we had a problem last year regarding the inflammation of the price of paper and office, which from last year until today with the management that

was done well. well assigned, well supplied paper.