>> announcer: the following is a special "one year later" presentation for the ninja kitchen system 1100, brought to you by euro-pro. does the ninja really hold up after an entire year of creating healthy and delicious drinks and meals? stay tuned and see for yourself and learn how you can take advantage of an incredible new offer. [♪...] >> man: ninja versus ninja! chopping! [♪...] >> [yelling] oh... my kung fu no good. ...crushing! hee... yah! [♪...] yah! [continues yelling...] [♪...] mixing! [♪...] [yells]

[groans, coughing] ninja! winner! >> announcer: the people have spoken! in just one year the ninja has taken the world by storm. people everywhere are blbln away by the power, the quality and the versatility of the ninja ks-1100, the complete kitchen system. it's no wonder nearly four million ninjas have been sold worldwide. just listen to what professional reviewers have to say. >> man: the ninjas came through with flying colors! >> woman: it's very powerful, easy to use and a snap to clean. >> man: the swiss army knife of the kitchen. >> announcer: even the leading consumer reporting magazine gave the ninja its highest "best buy" rating. the ninja kitchen system 1100 can outperform professional blenders, juice extractors, stand mixers and food processors-- all in one incredible kitchen system. it blasts ice into snow, delivering delicious, resort-quality frozen drinks... smoothies, coffee drinks

and more! next, the ninja allows you to mix pizza, cookie and bread dough faster and easier than a professional stand mixer, without the mess or the hassle. while premium food processors can turn your veggies to mush, the ninja kitchen system chops evenly, so you get perfect, crunchy veggies every time. expensive juice extractors leave you with a warm cup of juice and all the good stuff, vitamins and fiber left in a mess to be cleaned out. with a ninja, you get all the goodness of whole fruits and vegetables-- nothing is left over. that's complete juicing! we want you to enjoy fresh, delicious meals and drinks every single day, so we built and tested the ninja to meet the highest standards of performance and quality. in fact, we're so confident in ninja's quality, we're giving you free shipping and an unlimited five-year, full-service, in-home warranty. >> man: so stay tuned and you'll hear from satisfied ninja owners who have loved using their ninja ks-1100 for an entire year.

>> announcer: then, one of the country's top rock star chefs shows you how to make an easy, restaurant-quality appetizer your family and friends will soon be ordering up at home. and now, here's your host, erica shaffer. >> are you looking to cut fat and calories? worried about what your family's eating? are you like me, with a cupboard full of appliances that are supposed to help you do it all but really don't? hi, i'm erica shaffer and this state-of-the-art facility is the ninja test kitchen, where euro-pro c.e.o. mark rosen says he's got the solution. >> we asked, and people told us they want one countertop appliance that can make preparing healthy recipes simple, fast and fun... and here it is: the ninja kitchen system 1100. it can outperform even the most powerful professional blenders, juice extractors, stand mixers and food processors. check this out, erica. i've got three ninja 1100s set

up to show you everything that this ultimate kitchen system can really do. you can have delicious, homemade pizza faster and healthier than delivery. >> oh, that's amazing! >> now, over here, i'm gonna show you the heart of the ninja system. our incredible blade technology is able to chop food like these onions evenly. instead of turning foods to mush on the bottom and then leaving the large pieces on the top, look what it can do! >> incredible. >> now look at this: the dough is already ready. can you believe that? >> that's incredible. >> what kitchen appliance can do all of these things-- and i'm not done yet! look at this: that ninja blade system i was talking about, it can smash the ice into snow. look at this. >> the ice crushing. >> no liquid! ice to snow in just a few seconds! that's what gives you that smooth, creamy texture that we all love so much in our frozen drinks. that snow is part of the secret recipe that makes resort-style,

resort-quality margaritas. >> and it's so easy! >> i'm on this infomercial for a year and whenever somebody sees it, they call and ask, "is the product really as good as you say it is?" and i always say yes. >> i've had it about, uh... about a year. >> i've been using the ninja for a year, every day of the year, and it's worked wonderful. >> i use the ninja kitchen system almost every day when i make smoothies, so it just makes sense to leave it out on the counter. >> woman: we love the way the ninja makes ice cream. >> bachelor leftovers chicken soup. >> man food! >> woman: i'm known as the margarita queen at home because i have the ninja now. >> when i say the ninja ks is a system, i'm also telling you it is, as those people saw, the ultimate blender. and it's the ultimate frozen drink maker. >> i love all of this. ooh, juice, great for vitamin c. just put the yogurt in and everything, huh? >> absolutely. now, i'm throwing

in the coffee and this is the low-cal chocolate sauce. that's it, that's how we get to the 50 calories. >> so mark, it's gonna handle all this frozen fruit too? >> absolutely. the ninja has got unbelievable ice-crushing power, like you saw before. >> oh, blueberries are amazing. o.k., here we go. put it arrow to arrow, close it, it's tight... >> all right, let's go. look at that! look at how it pulls everything together, the ice crushes to snow, look at that smooth, creamy texture we're getting. remember, there's no milk in here-- all of that creamy texture is gonna come from the snow. this is a perfectly smooth, evenly blended... and look at the capacity here-- it's terrific! >> oh, this looks so good. blended really fast too. i can just pour it out of the spout here. >> oh, wow, look at this creamy texture! >> oh, look at mine! so easy... i'm gonna pop a straw in here. [♪...] mmm... it's delicious!

>> this is just incredible. >> crushes ice like nobody's business. >> almost into snow, like powder. >> where you can make a snowball out of it. >> it crushes anything you want to make in a smoothie. >> woman: i love making mochas especially with my ninja. and it's so cost-effective to make at home. >> the blades, i think, running all the way up just do the trick. i mean, instantly... [snaps fingers] it's like bam. >> announcer: the ninja design difference... it's smart, simple and incredibly versatile. with only three speed presets, it's so easy to use your ninja kitchen system for dough mixing... make delicious, homemade pizza, cookies, muffins and desserts. food processing... blend ingredients for everything from fresh salsa to delicious hamburgers... even ice cream. or frozen blending and total juicing... crush up to three full trays of ice and blend fruits and vegetables for perfect smoothies, healthy shakes and other fun frozen beverages for the family and entertaining. for manual control, the pulse button allows you to chop and blend just the way you want it. the ninja kitchen system 1100--

a new class of kitchen appliance. the people have spoken! in just one year the ninja has taken the world by storm. people everywhere are blown away by the power, the quality and the versatility of the ninja ks-1100, the complete kitchen system. it's no wonder nearly four million ninjas have been sold worldwide. just listen to what professional reviewers have to say. >> man: the ninjas came through with flying colors! >> woman: it's very powerful, easy to use and a snap to clean. >> man: the swiss army knife of the kitchen. >> announcer: even the leading consumer reporting magazine gave the ninja its highest "best buy" rating. no other appliance combines these three professional features: number one, the ninja is turbocharged by an amazing 1100 watts of pure power... number two, an electric sensor automatically adjusts the speed and power, delivering the great-tasting, healthy foods and drinks your family will love... and finally, ninja's cutting-edge, five-star-rated

blade system, the most exciting advance in blade design in decades. the ninja ks-1100 can outperform juice extractors, stand mixers, food processors and professional blenders. you could pay over $1500 to get all these premium appliances, or you could replace all four of those appliances with one amazing kitchen system. now you can get 100% of the nutrients and fiber in fruits and vegetables with complete juicing... chop foods like a pro better than a food processor... get silky smooth, resort-quality drinks with frozen blending... and even make dough-- yes, dough-- faster and easier than ever before with dough mixing. and don't worry about cleanup. the ninja is dishwasher-safe. all over the internet, satisfied customers are telling all their friends how much they love their ninja. in fact, over 90% of ninja owners would recommend the ninja kitchen system to a friend.

>> i do have my family and friends that actually have purchased a ninja, and they're happy with it, they love it. >> announcer: order today and you'll receive the 40-ouncnc container, plus you'll a ao receive this jumbo 72-ounce container. entertaining is easy when you can make a whole party's worth of food and drinks in seconds. for an appliance with this versatility, you might expect to pay $500. but you won't pay 500, not 400, not even $200! the 10-piece ninja kitchen system 1100 is yours for just five easy payments of only $39.95. call now and get the ninja kitchen system cookbook, filled with over 150 delicious, healthy recipes. plus you'll also get $125 worth of valuable coupons with great savings on all kinds of health and wellness products. but this ninja party is just getting started! >> i want to tell you about something new and really exciting that's only available

when you buy direct from ninja. it's our new v.i.p. service guarantee. when you order, we'll ship it to you for free. if you decide to return it for any reason, we'll pick it up from your home for free, no questionsnssked. if you keep the ninja, you will get an unlimited, full-service, five-year warranty. if you have any problems in the next five years, just call us, and we will pick it up from your home for free. then we'll either fix it or send you a new one for free. there is no fine print. there are no hidden costs. you don't pay for parts, labor or shipping. now that is real, old-fashioned customer service. >> announcer: order the 10-piece ninja kitchen system today. you'll get all this plus the free cookbook, the valuable coupons, free shipping, free return shipping if you don't love it, and our special v.i.p. service guarantee, with a truly unlimited five-year, full-service, in-home warranty,

all for only five payments of just $39.95. but wait-- call now and we'll take off one payment so you make only four payments of $39.95. you save almost $150, but you must call now. to order, call the number on your screen or go to ninjakitchen.com. call the number on your screen or go to ninjakitchen.com. order today! [♪...] >> i'm gonna show you how to make a homemade whole-wheat pizza with half the calories of takeout in less time than you could have it delivered. >> no way! >> see, the dough is where most of the calories are. i'm gonna show you how easy it is to make it healthier. i've already put our dough blade in and our foolproof recipe. [♪...] [whirring at different speeds] when i push the dough button, this is where the ninja's smart speed technology

comes into play. the ninja is automatically going to start slow and then it gradually speeds up until it makes the perfect ball of dough in no time. >> so i don't have to knead it and i don't have to get my hands messy. >> look at that! it's a perfect ball of dough! now we just pop it in here and we let it rise. >> the dough is a million times better than eating out. it's perfectly soft and chewy and how it should be. >> cupcakes, cakes, um, cookies, breads... it does everything you could want it to do. >> announcer: jacqueline has replaced her old food processor, blender and mixer with a complete kitchen system: the ninja. >> jacqueline: i'm on this infomercial for a year and whenever somebody sees it, they call and ask, "is the product really as good as you say it is?" and i always say yes. it replaces a lot of the products i used to have in my kitchen, you know, food chopper, processor, blender, a mixer.

it has made a lot of recipes so much easier, like cookie dough, quick and easy. put all the wet ingredients in and then blend it for 30 seconds, add the dry ingredients all at once, blend it for another 30 seconds, and then chocolate chips, nuts, cranberries... blend it for 10 seconds and we had cookie dough. the ninja has really changed the way i cook in the kitchen. [♪...] >> well, i've just finished making the pizza sauce with all fresh ingredients. could you spread it out on the dough for me? >> sure, those herbs smell great. >> now i'm gonna grate the mozzarella cheese, but this cheese is really soft and very difficult for most food processors to grate, but it's no problem for the ninja system. just a few pulses. one, two... three, and then one a little bit longer... >> uh-huh. >> check this out. >> it's perfect. >> look how easy that was. >> oh, so easy! >> now i'm gonna chop the onions. watch this. one, two, three, four... and that's it.

look at this. >> you're right! perfectly chopped. >> let's put a little bit of this ham on the pizza. this was chopped earlier by the ninja... and some green vegetables, spinach, all right. and of course, these wonderful, perfectly chopped onions. look at this. all right, you're gonna pop that in the oven. ...pizza's ready. >> oh wow, that was fast. [♪...] mmm... mmm! this is hot, it's so cheesy and delicious! [♪...] >> woman: it does everything you want it to. i'm able to replace a lot of other pieces of equipment that i have, such as a food processor. the chopping ability is exceptional. it's just a very versatile, efficient product. it does so much and it only, it only takes up this amount of space on your counter. [♪...] >> announcer: even after a full year, lisbeth uses her ninja every day, and her friends love their ninjas too! >> i've been using the ninja for a year, every day of the year. i make my smoothies in the morning, i... soups and cookie dough and, i mean, you name it, i use it. ...so we're gonna make some

hummus, and today we're gonna add some basil. it makes it beautiful, it makes it colorful and tastier. you're blending everything all at once and you're not having to wait for it to go down to the bottom to be mixed. and that's why i think it's made my recipe better. i had told some of my friends and they wanted to know more what everyone was saying aboute it and all the reviews, and i was, i was saying, yes, it's true. it's worked out, i love it. i do have my family and friends that actually have purchased a ninja-- they love it. ...it's perfect. >> announcer: portland, oregon is home to one of the country's fastest rising rock star chefs, ben dyer. we gave him a ninja to try in his restaurant. let's hear what he has to say. >> we really kind of pushed the product to really find out what it could do. not only was the consistency smoother, but really what we noticed was the flavor really

intensified because we really were able to break down those ingredients so well. i feel like a ninja would really be a great tool to have in the kitchen for the home chef. so when i'm making my korean-style chicken wings i start out with some green onions, gigier and garlic... drop those in. follow it with a little bit of honey and sesame oil. a little bit of soy sauce and rice wine vinegar. and last, but not least, the secret ingredient: some gochujang korean-style chili paste. pop the top on, lock it down. fire it up. [whirring...] there it goes, it's breaking it all down. and we're done. pour it over the chicken wings. give it a little quick toss. and there it is, korean-style chicken wings. >> announcer: the people have spoken! in just one year the ninja has taken the world by storm. people everywhere are blown away by the power, the quality and the versatility of the ninja

ks-1100, the complete kitchen system. it's no wonder nearly four million ninjas have been sold worldwide. just listen to what professional reviewers have to say... >> man: the ninjas came through with flying colors! >> woman: it's very powerful, easy to use and a snap to clean. >> man: the swiss army knife of the kitchen. >> announcer: even the leading consumer reporting magazine gave the ninja its highest "best buy" rating. no other appliance combines these three professional features: number one, the ninja is turbocharged by an amazing 1100 watts of pure power... number two, an electric sensor automatically adjusts the speed and power, delivering the great-tasting, healthy foods and drinks your familylyill love... and finally, ninja's cutting-edge, five-star-rated blade system, the most exciting advance in blade design in decades. the ninja ks-1100 can outperform juice extractors, stand mixers, food processors and professional blenders. you could pay over $1500 to get

all these premium appliances, or you could replace all four of those e pliances with one amazing kitchen system. now you can get 100% of the nutrients and fiber in fruits and vegetables with complete juicing... chop foods like a pro better than a food processor... get silky smooth, resort-quality drinks with frozen blending... and even make dough-- yes, dough! and don't worry about cleanup. the ninja is dishwasher-safe. all over the internet, satisfied customers are telling all their friends how much they love their ninja. in fact, over 90% of ninja owners would recommend the ninja kitchen system to o friend. >> i do have my family and friends that actually have purchased a ninja, and they're happy with it, they love it. >> annnnncer: order today and you'll receive the 40-ounce container, plus you'll also receive this jumbo 72-ounce container. entertaining is easy when you can make a whole party's worth of food and drinks in seconds.

for an appliance with this versatility, you might expect to pay $500. but you won't pay 500, not 400, not even $200! the 10-piece ninja kitchen system 1100 is yours for just five easy payments of only $39.95. call now and get the ninja kitchen system cookbook, filled with over 150 delicious, healthy recipes. plus you'll also get $125 worth of valuable coupons with great savings on all kinds of health and wellness products. but this ninja party is just getting started! order direct from ninja and get free shipping. try it for 60 days. if you don't love it, just send it back and get free return shipping. if you keep it, you'll get our brand-new v.i.p. service guarantee with an unlimited five-year, full-service, in-home warranty. if you have any problems with your ninja in the next five years, we'll take care of everything absolutely free of charge. you won't pay a dime for parts, labor or any shipping,

no questions asked. order the 10-piece ninja kitchen system today. you'll get all this plus the free cookbook, the valuable coupons, free shipping, free return shipping if you don't love it, and our special v.i.p. service guarantee, with a truly unlimited five-year, full-service, in-home warranty, all for only five payments of just $39.95. but wait-- call now and we'll take off one payment so you make only four payments of $39.95. you save almost $150, but you must call now. to order, call the number on your screen or go to ninjakitchen.com. call the number on your screen or go to ninjakitchen.com. order today! [♪...] >> i'm gonna show you how to make an incredible vegetable cocktail the ninja way, packed with vitamins and bursting with flavor, and no added salt. here we've got the ninja ks-1100

and, um, an ordinary blender, and what we've done is we've packed them with lots of vegetables. we've got tomatoes, celery, carrots, cucumber, onion, green pepper, garlic and beets. i've got twice the amount of vegetables in this guy than you have over there, plus we've got some ice in it to make it cold. you've got the blade system that's five-star-rated plus the 1100 watts... let's see what it can do. are you ready? >> i'm ready. >> here we go. look at that! look at it all come together! it's going, it's going, it's gone! look at this. >> amazing. >> all the vegetables brought together with the ice cubes. it makes it cold but it packs in all that vegetable goodness. and what's happening over here? >> mine's not working. >> i love it. >> nothing. >> this is why ninja is so incredible. this is just terrific. [machines power down] >> so, with your ninja ks, you get the whole vegetable, all the nutrients, all the fiber, all the flavor and all the goodness.

and easy cleanup. >> try this. >> thank you. mmm, delicious. >> woman: my kids have used it. i like them to be able to eat nutritious food, and the boys can just throw fruit and ice into the ninja. sometimes i put some protein powder in there too so it's a little extra protein for them. and it's all easy because it just gets mixed in there and it tastes great. ...o.k., cheers. [♪...] >> i love ice cream, but just one cup can be up to 500 calories. with the ninja ks, now i can make my own for only about 100 calories. check this out. you can make this with skim milk, regular milk or cream. you can use sweetener or sugar and your choice of frozen fruit. you decide how much you want to indulge. all right, here we go. [whirring...] look at that! its five-star-rated blade technology, it bursts the fruit

into ice crystals, and that ansfers the cold to the other ingredients. that's how come it can make such creamy ice cream in secoconds-- look at this. i think just a couple of seconds and we're done, that's it, look at this. this is just unbelievable. i love this part. >> wow. >> just gonna pop this out. >> that looks so good. >> look at this. look at this, erica. you're gonna love this. >> [chuckles] >> all right, you know what, you've been good. >> oh, i get two? >> you get two. all right, try that. >> oh, wow. >> that ice cream texture is loaded with whole fruit goodness and flavor. how impressed would youruramily and friends be if you served this to them for dessert tonight? [♪...] >> i've had it about, uh... about a year. the thing that surprised me the consistency that itzpacho is gives you. [♪...] ...a little bit of cucumber in there. ...a normal blender wowod just kind of beat it up, turn it into basically what looks like tomato soup. this... the blades are bigger, they spin a lot faster.

this makes it the way it's supposed to be. it really... [indistinct] some vegetables in there. it chops them rather than just pulverizes them. it is a cut above, if not two cuts above, anansimilar sort of appliance that i've used. >> announcer: the people have spoken! in just one year the ninja has taken the world by storm. people everywhere are blown away the versatility of the ninjad ks-1100, the complete kitchen system. no other appppance combines these three professional features: number one, the ninja is turbocharged by an amazing 1100 watts of pure power... number two, an electric sensor automatically adjusts the speed and power, delivering the great-tasting, healthy foods and drinks your family will love... and finally, ninja's cutting-edge, five-star-rated blade system, the most exciting advance in blade design in decades. the ninja ks-1100 can outperform juice extractors, stand mixers, food processors and professional

blenders. you could pay over $1500 to get all these premium appliances. now you can get 100% of the nutrients and fiber in fruits and vegetables wititcomplete juicing... chop foods like a pro better than a food processor... get silky smooth, resort-quality drinks with frozen blending... and even make dough-- yes, dough! and don't worry abououcleanup. the ninja is dishwasher-safe. >> i do have my family and friends that actually have purchased a ninja, and they're happy with it, they love it. >> announcer: order today and you'll receive the 40-ounce container, plus you'll also receive this jumbo 72-ounce container. entertaining is easy when you can make a whole party's worth of food and drinks in seconds. for an appliance with this versatility, you might expect to pay $500. but you won't pay 500, not 400, not even $200! the 10-piece ninja kitchen system 1100 is yours for just

five easy payments of only $39.95. call now and get the ninja kitchen system cookbook, filled with over 150 delicious, healthy recipes. plus you'll also get $125 worth of valuable coupons with great savings on all kinds of health and wellness products. but this ninja party is just getting started! order direct from ninja and get free shipping. try it for 60 days. if you don't love it, just send it back and get free return shipping. if you keep it, you'll get our brand-new v.i.p. service guarantee with an unlimited five-year, full-service, in-home warranty. if you have any problems with your ninja in the next five years, we'll take care of everything absolutely free of charge. you won't pay a dime for parts, labor or any shipping, no questions asked. order the 10-piece ninja kitchen system today. you'll get all this plus the free cookbook, the valuable coupons, free shipping, free retutu shipping if you don't love it, and our special v.i.p. service guarantee, with a truly

unlimited five-year, full-service, in-home warranty, all for only five payments of just $39.95. but wait-- call now and we'll take off one payment so you make only four payments of $39.95. you save almost $150, but you must call now. to order, call the number on your screen or go to ninjakitchen.com. call the number on your screen or go to ninjakitchen.com. order today! the preceding was a paid presentation for the ninja kitchen system 1100 from euro-pro. announcer: the followg

program is a paid presentation for the shark navigator lift-away, the next generation no loss of suction vacuum cleaner. >> [british accent]: 'ello, 'ello, 'ello. what's goin' on 'ere then? >> my navigator lift-away has gotten so many four- and five-star reviews, i'm celebrating. just one year after it was introduced, it's a huge hit. >> really? >> it's all thanks to word of mouth: people telling their family and friends. >> i don't know what all the fuss is about. my dyson can do everything your lift-away can do. it has no loss of suction... >> so does my lift-away! >> it deep-cleans carpets and it's easy to steer... >> mine too! >> it even has a sealed system, so it traps all the dirt and dust inside. it's great for me allergies. >> just like my lift-away! all for less than half the cost of your dyson. oh, but there's one more reason people love the lift-away. >> what's that? >> it has completely portable power, so it's so easy to go up stairs, under chairs, out to the car... it's like having two vacuums in one.

>> it does that? >> i guess that's what makes the navigator lift-away so popular. people love the way it cleans and the way it saves them money. so, ready to start the party? >> [blows party horn] >> announcer: sure, people love their navigator lift-away vacuum right after they buy it, but what about one year later? stay tuned for a special encore presentation and see if the lift-away still picks up rave reviews, and see how you can take advantage of an incredible offer! what's wrong with your vacuum? the moment you turn it on, your vacuum begins to clog, which means you lose suction and the power to clean. dyson's no loss of suction vacuum solved this problem, but at $500, it was just too expensive. then shark introduced the navigator lift-away, the ultimate upright with swivel steering and it also lifts away. the lift-away has taken the power of a no loss of suction upright and made it portable! it's the only no loss of suction power vacuum that gives you this kind of versatility,

but the lift-away gives you so much more. just like more expensive vacuums from dyson and miele, the navigator lift-away is engineered with a system that is completely sealed and scientifically proven to reduce exposure to allergens. for years, the vacuum industry has claimed that having a hepa filter was the best way to trap dust and allergens. it's time to clear the air about this dirty little secret. the truth is, if your vacuum does not have a system that's completely sealed, then the dust and allergens you vacuum up escape back into the air before they even reach the hepa filter. that's bad news, especially since the american lung association says even low levels of particle pollution can cause coughing and wheezing and put children, teens and seniors at risk for things like asthma. the navigator lift-away's complete seal technology traps 99.99% of dust and allergens. and just like dyson, the lift-away has been certified by the british allergy foundation. compare the dyson with the new navigator lift-away.

both give you a system that's completely sealed, both provide superior no loss of suction technology, both vacuums have the same deep cleaning, and with both vacuums, you get swivel steering... but only the lift-away also gives you portable no loss of suction power and more capacity, all for less than $200. all these great features have made the lift-away a runaway success. in online communities across the web, over 90% of customer reviews give the navigator lift-away four- and five-star ratings, and 96% of online reviewers would recommend the lift-away to a friend. that's right, everyone's telling their friends about how much they love the swivel, the lift and the seal of the revolutionary navigator lift-away. >> i tell people about the navigator any chance i get. >> i brag all the time about my lift-away. >> i would definitely give my lift-away five stars. >> five stars, absolutely. >> announcer: stay tuned to learn more, but first, here's your host, amy motta. >> hello and welcome.

i am so excited to be here to introduce you to the next generation in the shark navigator family of no loss of suction vacuum cleaners. it's the new navigator lift-away, and to show you what i mean, i'd like you to meet the c.e.o. of shark, mr. mark rosen. >> hi, amy, how you doing? >> hi! great! >> this new navigator lift-away is incredible. [powers up vacuum] it's lighter, it's quieter, it's more powerful and check this out. >> wow! >> look at that swivel steering! it makes it easier than ever to get around your home, around the furniture... look how quickly i can clean. >> i like that. [vacuum powers down] why do you call it the lift-away? >> you see, while you can have the quick release wand pop off like that, you can also just press this button and check that out: you can have portable no loss of suction whenever you want so easily. look how easy it is to pop that

back on... that's it. >> i've never seen a no loss of suction vacuum that does that. >> amy, there's one more thing about my new navigator lift-away: it's been engineered with our new anti-allergen complete seal technology that literally locks in 99.99% of the tiniest dust particles from escaping back into the air that you breathe. >> great! it sounds like the new navigator lift-away has something for everyone. >> woman: i really think it's a great product. i think it's something that anybody can use. >> woman: i love my lift-away. i use it almost every day. >> woman: the lift-away is such a great value for under $200. i've bought more expensive vacuums in the past and i've replaced them because this works so much better. >> i do have high ceilings, so it's really nice to be able to disengage it from the base and carry it around and get all of my cobwebs. >> man: this is the best vacuum i've ever had in my life, you know, so i tell people, "look, if you want one, this is it-- this is the one that you want."

>> if you suffer from allergies, whether from pet dander or from common household dust, you need a vacuum that is completely sealed and doesn't allow dust and allergens to escape back into the air. >> but don't most vacuum cleaners have hepa filters? >> yes, and hepa filters are great. in fact, our new navigator has a hepa filter. the difference is our exclusive, anti-allergen complete seal technology locks in 99.99% of the tiniest dust particles and doesn't allow them to escape back into the air you breathe. for example, this best-selling vacuum clearly has a hepa filter label on it, but independent lab testing showed that it released over a hundred times more tiny dust particles back into the air than the navigator with its anti-allergen complete seal technology. >> a hundred times?

that's nothing to sneeze at. >> mark: and new research from the american lung association shows that children, teens and seniors are especially at risk of problems like coughing, wheezing and developing asthma, even when particle pollution amounts are very low. >> my little friend jake here really sheds. jake and his little friends were playing on this carpet earlier and left you quite a mess. so... chop-chop. [laughs] >> that's a lot of pet hair. [whirring...] our brush roll is specially designed so that all the pet hair goes into the dust cup, it doesn't get stuck on the brush roll. also deep cleaning the carpet, all the dust and allergens are being locked inside. this is just an incredible vacuum for pet owners and allergy sufferers. look at this! >> that's amazing. finally there's a vacuum cleaner for pet lovers and allergy sufferers. this is great.

>> announcer: last year we met jill. she loved the lift-away for its versatility, and her husband loved it because he has dust mite allergies. let's see how they're doing one year later. >> i've had the navigator a year and i love it. i find myself vacuuming more because it's just so easy. the completely sealed system really works great because i notice a lot less dust in the house, i can go around and dust a lot less often, and my husband's allergies have actually really improved in the last year we've had it. i can get under things, in between pieces of furniture that i normally couldn't get to, and it's so easy to clean my stairs: i just take the canister and go. the lift-away never loses suction-- i just love that. i've sort of become a lift-away ambassador. i've told everyone i know that they should go get one. i would definitely give the lift-away five if not six stars. >> as you can see, he's white and loves to lay on a red couch. ...after i vacuum the tops, i go underneath because cat hair goes everywhere. >> these two guys contribute every single day to why we need a good vacuum. >> compared to the cost of other vacuums that i have, it does a much, much better job.

>> announcer: coming up, you'll see the navigator's suction power go head-to-head with a leading competitor. you won't believe your eyes. what's wrong with your vacuum? the moment you turn it on, your vacuum begins to clog, which means you lose suction and the power to clean. dyson's no loss of suction vacuum solved this problem, but at $500, it was just too expensive. then shark introduced the navigator lift-away, the ultimate upright with swivel steering, and it also lifts away, so you get all that power in a portable. it's the only no loss of suction power vacuum that gives you this kind of versatility, but the lift-away gives you so much more. just like more expensive vacuums from dyson and miele, the navigator lift-away is engineered with a system that is completely sealed and scientifically proven to reduce exposure to allergens. for years, the vacuum industry has claimed that having a hepa filter was the best way to trap dust and allergens. it's time to clear the air about this dirty little secret.

the truth is, if your vacuum does not have a system that's completely sealed, then the dust and allergens you vacuum up escape back into the air before they even reach the hepa filter. that's bad news, especially since the american lung association says even low levels of particle pollution can cause coughing and wheezing and put children, teens and seniors at risk for things like asthma. the navigator lift-away's complete seal technology traps 99.99% of dust and allergens. and just like dyson, the lift-away has been certified by the british allergy foundation. compare the dyson with the new navigator lift-away. both give you a system that's completely sealed, both provide superior no loss of suction technology, both vacuums have the same deep cleaning, and with both vacuums, you get swivel steering... but only the lift-away also gives you portable no loss of suction power and more capacity, all for less than $200. all these great features have made the lift-away a runaway success.

in online communities across the web, over 90% of customer reviews give the navigator lift-away four- and five-star ratings, and 96% of online reviewers would recommend the lift-away to a friend. that's right, everyone's telling their friends about how much they love the swivel, the lift and the seal of the revolutionary navigator lift-away. >> you know, i tell people about the navigator any chance i get. >> i brag all the time about my lift-away. >> i would definitely give my lift-away five stars. >> five stars, absolutely. >> i would have expected it to cost upwards of $500. >> announcer: you won't pay 500 or 400 or even 300. the navigator lift-away is less than $200. that means you get powerful deep carpet cleaning, superior bare floor cleaning, above-floor cleaning, and pet hair disappears like magic with the pet hair turbo brush. and with the lift-away swivel steering, look how easy it is to get around furniture. it's lighter, it's quieter, and the extra-large dust cup empties

with the push of a button. why would you use anything else when you can swivel, lift and seal with just one incredible portable vacuum-- the navigator lift-away? order now and receive the navigator lift-away with onboard crevice tool attachments, plus an extra 24-inch crevice tool and the pet hair turbo brush, great for pet hair. >> mark: call now and try my new navigator lift-away in your home for 60 days. i'm so confident you're going to love it, i'm also going to send you my famous light & easy shark steam mop absolutely free just for trying it. that's a $99 value, and if you're not completely satisfied with the navigator lift-away, just send it back-- i'll even pay the return shipping-- but please keep the steam mop as my gift to you. all i ask is if you do love the navigator lift-away, tell a friend. this is the best offer i have ever made, so i urge you to call now. >> announcer: call today and we'll double your five-year

warranty to a full 10 years, the longest warranty of any no loss of suction vacuum ever, but only available directly from shark if you call now. so, you get all this, our new 10-year warranty and the free light & easy steam mop. remember, you get to keep the $99 steam mop even if you return the lift-away. shark will even pay the return shipping. with a full 60-day money-back guarantee, you have nothing to lose. that's a total value of over $350 for just five payments of $49.95... but wait! it gets even better! call now and shark will take off one payment, so you make only four payments of $49.95. you save over $150. that's right, during this exclusive tv offer, you're getting the chance to buy direct, and when you buy direct from shark, you save! call the number on your screen. [♪...]

>> mark: other vacuum cleaners may claim to have no loss of suction technology, but not all no loss of suction technology is created equal, and that's what i want to show you here. so what we have is, in the industry, we have very fine dirt that we use for testing vacuum cleaners, and that's what ends up clogging your vacuum, so we filled up both of these vacuums with about six months' worth of that type of fine dirt. so now i'm gonna ask you to suck up those pool balls, i'm gonna do the same, and let's see what kind of suction power each of these vacuums have after they have sucked up that fine dirt. >> o.k., let's go. >> let's go. [whirring...] >> ready? >> ready? >> both: let's go! >> one, two, three... ahh!

i'm losing them. >> look at this! look at that suction power! look at all these pool balls-- it's pretty heavy. o.k., that's a lot of suction. that's suction that lasts, and this is showing you, not all no loss of suction is created equal. >> so, i cannot believe how much suction it has and how much it actually picks up. >> the suction power is over the top. >> the biggest surprise was it's still just as good as when i got it. i get a lot of cat hair collecting, and the lift-away just pulls it right in. >> what i'd like to do is really show you, concretely, in person, what i mean when i say that we can out-clean this other vacuum cleaner. the way this industry standard test works is, you embed the sand deep into the carpet with a heavy roller, and then you see how much of it is being pulled out. >> o.k., great! >> are you ready to go? >> i'm ready! let's do it. >> all right. [whirring...] >> o.k.... go.

[whirring fades] >> mark: all right, let's just pop off the dust cup. >> o.k. >> and i've got a measuring system set up over here... let's step over. >> dump it in here? >> just dump it in here, and it's gonna fall into the beaker. >> o.k. >> and then let's see what we've got. >> o.k. whoa! [laughs] that is a huge, huge difference! >> look how much more sand the navigator was able to pull out of the carpet. >> yes. >> when we say that we can out-clean the competitor, this is what we're talking about. >> yes! >> announcer: what's wrong with your vacuum? the moment you turn it on, your vacuum begins to clog, which means you lose suction and the power to clean. dyson's no loss of suction vacuum solved this problem, but at $500, it was just too expensive. then shark introduced the navigator lift-away, the ultimate upright with swivel steering, and it also lifts away, so you get all that

power in a portable. it's the only no loss of suction power vacuum that gives you this kind of versatility, but the lift-away gives you so much more. just like more expensive vacuums from dyson and miele, the navigator lift-away is engineered with a system that is completely sealed and scientifically proven to reduce exposure to allergens. for years, the vacuum industry has claimed that having a hepa filter was the best way to trap dust and allergens. it's time to clear the air about this dirty little secret. the truth is, if your vacuum does not have a system that's completely sealed, then the dust and allergens you vacuum up escape back into the air before they even reach the hepa filter. that's bad news, especially since the american lung association says even low levels of particle pollution can cause coughing and wheezing and put children, teens and seniors at risk for things like asthma. the navigator lift-away's complete seal technology traps 99.99% of dust and allergens. and just like dyson, the

lift-away has been certified by the british allergy foundation. compare the dyson with the new navigator lift-away. both give you a system that's completely sealed, both provide superior no loss of suction technology, both vacuums have the same deep cleaning, and with both vacuums, you get swivel steering... but only the lift-away also gives you portable no loss of suction power and more capacity, all for less than $200. all these great features have made the lift-away a runaway success. in online communities across the web, over 90% of customer reviews give the navigator lift-away four- and five-star ratings, and 96% of online reviewers would recommend the lift-away to a friend. that's right, everyone's telling their friends about how much they love the swivel, the lift and the seal of the revolutionary navigator lift-away. >> you know, i tell people about the navigator any chance i get. >> i brag all the time about my lift-away. >> i would definitely give my

lift-away five stars. >> five stars, absolutely. >> i would have expected it to cost upwards of $500. >> announcer: you won't pay 500 or 400 or even 300. the navigator lift-away is less than $200. that means you get powerful deep carpet cleaning, superior bare floor cleaning, above-floor cleaning, and pet hair disappears like magic with the pet hair turbo brush. and with the lift-away swivel steering, look how easy it is to get around furniture. it's lighter, it's quieter, and the extra-large dust cup empties with the push of a button. why would you use anything else when you can swivel, lift and seal with just one incredible portable vacuum-- the navigator lift-away? order now and receive the navigator lift-away with onboard crevice tool attachments, plus an extra 24-inch crevice tool and the pet hair turbo brush, great for pet hair. >> mark: call now and try my new navigator lift-away in your home for 60 days. i'm so confident you're going to love it, i'm also going to send

you my famous light & easy shark steam mop absolutely free just for trying it. that's a $99 value, and if you're not completely satisfied with the navigator lift-away, just send it back-- i'll even pay the return shipping-- but please keep the steam mop as my gift to you. all i ask is if you do love the navigator lift-away, tell a friend. this is the best offer i have ever made, so i urge you to call now. >> announcer: call today and we'll double your five-year warranty to a full 10 years, the longest warranty of any no loss of suction vacuum ever, but only available directly from shark if you call now. so, you get all this, our new 10-year warranty and the free light & easy steam mop. remember, you get to keep the $99 steam mop even if you return the lift-away. shark will even pay the return shipping. with a full 60-day money-back guarantee, you have nothing to lose. that's a total value of over $350 for just five payments

of $49.95... but wait! it gets even better! call now and shark will take off one payment, so you make only four payments of $49.95. you save over $150. that's right, during this exclusive tv offer, you're getting the chance to buy direct, and when you buy direct from shark, you save! call the number on your screen. [♪...] >> amy: so, mark, why do you call it the lift-away? >> you see, while you can have the quick-release wand pop off like that... >> mm-hmm. >> you can also just press this button, and check that out... you can have portable, no loss of suction whenever you want so easily. >> i love this canister. i can walk all over the house with it. >> it can maneuver pretty easily around all of my little, uh,

knickknacks. >> i really enjoy canister mode. it's lightweight, easy to use. >> i'm not breaking my back trying to lug my heavy, old vacuum up the stairs. ...oh, it's so light, i can carry it with one finger! >> announcer: one year ago, kim got a lift-away and was amazed by its suction power. then she told her mother-in-law about it and she got one too. let's listen to their story. >> you know, even after an entire year, there is no loss of suction power. it works incredibly well. i told my mother-in-law about it and she really did go out and buy one, and what's good for her is that it's lightweight, so even she can carry it up and down the steps, she uses it on all the surfaces of the house... i love that i can clean both my hardwoods and my carpeting with it. it's really, really versatile. both my husband and my son have asthma, and so it's really important to us not just to keep the surfaces but the air clean in our house. what i notice by using the navigator is i don't have to dust nearly as much. the maneuverability is amazing.

i can get in and around corners, i can get underneath furniture, underneath my sofa. i would give the navigator five stars, no problem. it's amazing and i love the versatility. definitely five stars. >> even with all these great features, my new navigator is still less than half the cost of the leading no loss of suction vacuum. >> well, it sounds like you have another hit on your hands. >> i bet you're right, and i guarantee you're going to love it. thanks for watching. >> announcer: what's wrong with your vacuum? the moment you turn it on, your vacuum begins to clog, which means you lose suction and the power to clean. dyson's no loss of suction vacuum solved this problem, but at $500, it was just too expensive. then shark introduced the navigator lift-away, the ultimate upright with swivel steering, and it also lifts away, so you get all that power in a portable. it's the only no loss of suction power vacuum that gives you this kind of versatility, but the lift-away gives you

so much more. just like more expensive vacuums from dyson and miele, the navigator lift-away is engineered with a system that is completely sealed and scientifically proven to reduce exposure to allergens. for years, the vacuum industry has claimed that having a hepa filter was the best way to trap dust and allergens. it's time to clear the air about this dirty little secret. the truth is, if your vacuum does not have a system that's completely sealed, then the dust and allergens you vacuum up escape back into the air before they even reach the hepa filter. that's bad news, especially since the american lung association says even low levels of particle pollution can cause coughing and wheezing and put children, teens and seniors at risk for things like asthma. the navigator lift-away's complete seal technology traps 99.99% of dust and allergens. and just like dyson, the lift-away has been certified by the british allergy foundation. compare the dyson with the new navigator lift-away. both give you a system that's

completely sealed, both provide superior no loss of suction technology, both vacuums have the same deep cleaning, and with both vacuums, you get swivel steering... but only the lift-away also gives you portable no loss of suction power and more capacity, all for less than $200. all these great features have made the lift-away a runaway success. in online communities across the web, over 90% of customer reviews give the navigator lift-away four- and five-star ratings, and 96% of online reviewers would recommend the lift-away to a friend. that's right, everyone's telling their friends about how much they love the swivel, the lift and the seal of the revolutionary navigator lift-away. >> you know, i tell people about the navigator any chance i get. >> i brag all the time about my lift-away. >> i would definitely give my lift-away five stars. >> five stars, absolutely. >> i would have expected it to cost upwards of $500. >> announcer: you won't pay 500

or 400 or even 300. the navigator lift-away is less than $200. that means you get powerful deep carpet cleaning, superior bare floor cleaning, above-floor cleaning, and pet hair disappears like magic with the pet hair turbo brush. and with the lift-away swivel steering, look how easy it is to get around furniture. it's lighter, it's quieter, and the extra-large dust cup empties with the push of a button. why would you use anything else when you can swivel, lift and seal with just one incredible portable vacuum-- the navigator lift-away? order now and receive the navigator lift-away with onboard crevice tool attachments, plus an extra 24-inch crevice tool and the pet hair turbo brush, great for pet hair. >> mark: call now and try my new navigator lift-away in your home for 60 days. i'm so confident you're going to love it, i'm also going to send you my famous light & easy shark steam mop absolutely free just for trying it. that's a $99 value, and if

you're not completely satisfied with the navigator lift-away, just send it back-- i'll even pay the return shipping-- but please keep the steam mop as my gift to you. all i ask is if you do love the navigator lift-away, tell a friend. this is the best offer i have ever made, so i urge you to call now. >> announcer: call today and we'll double your five-year warranty to a full 10 years, the longest warranty of any no loss of suction vacuum ever, but only available directly from shark if you call now. so, you get all this, our new 10-year warranty and the free light & easy steam mop. remember, you get to keep the $99 steam mop even if you return the lift-away. shark will even pay the return shipping. with a full 60-day money-back guarantee, you have nothing to lose. that's a total value of over $350 for just five payments of $49.95... but wait! it gets even better! call now and shark will take off one payment, so you make only

four payments of $49.95. you save over $150. that's right, during this exclusive tv offer, you're getting the chance to buy direct, and when you buy direct from shark, you save! call the number on your screen. [♪...] the preceding program was a paid presentation for the shark navigator lift-away, the next generation no loss of suction vacuum cleaner.