>> announcer: the following is a paid program for the shark professional steam pocket mop. ["old time rock'n'roll" playing] >> woman: ♪ just take those old records off the shelf ♪ ♪ i'll sit and listen to 'em by myself... ♪ >> woman: the shark professional steam pocket mop lets you clean and sanitize your floors with natural steam and no harsh chemicals. plus it has three levels of intelligent steam control, so you get just the rit amount of steam to dust your hardwoods, mop every day, or scrub through tough messes. [♪...] bring your cleaning into the 21st century... shark, the floor is your stage. >> announcer: using an old mop

and bucket was a backbreaking chore, and you'd just push dirty water and germs around your floor. chemical pad mops were a huge improvement. they were fast and very convenient for quick cleanups, but they leave chemical residue on your floors, and replacement pads cost up to $200 a year, maybe more. then shark engineered the revolutiary fastnd easy steam pocket mop, with patented two-sided cleang that ies secondsand peop loved i in fact, it consistently gets four- anfive-staratings. that's why 10 million people use sharsteam tolean and sanize theiromes. now, sha is taki steam cleaning to the next level. introducing the all-new shark professional steam pocket mop with three levels of intelligent steam control. until now, you had to use different cleaning tools and different methods for different floors. hardwoods, everyday cleaning, tough messes, sanitizing-- they all required extra work. who has the time? but now shark puts you back in control with the all-new professional steam pocket mop with three levels of intelligent steam control. finally you can have the right

kind of cleaning and sanitizing for all the floors in your house as easy one, two, three. set it to dust for steam dusting your delicate hardwood floors and laminates. just a kiss of super-dry steam and you're done. and your floor dries almost instantly. set it to mop and you're ready for everyday cleaning in just seconds. or, to deep-clean sticky, dried-on dirt, set it to scrub and power through those tough germs and messes instantly. and you don't need any harsh chemicals because shark's super-heated steam kills 99.9% of disease-causing germs and viruses with simple water, including the viruses that cause h1n1. compare this popular chemical pad mop with the new shark professional steam pocket mop. both are fast and convenient, both are lightweight and swivel, both clean and sanitize your floors, but shark does it all with no chemicals and reusable micro-fiber pockets. plus, shark gives you three levels of intelligent steam control so you can dust, mop or scrub any floor, any mess,

any time. finally, a mop made for the way you want to clean and sanitize all the floors in your house. you save time, effort and money. >> i love my steam mop. i can just get the whole downstairs done in no time at all. >> woman: near the stove it gets all the grease. >> woman: steams up a storm. >> i've always used chemicals and now i want to get away from that. >> woman: i can see the dirt come off. >> i would definitely give it a five-star. >> five star. >> announcer: today, the new shark professional steam pocket mop can be yours for a very special price-- but hold on! if you take advantage of this special offer direct from shark, you'll get an amazing free gift. it's the new professional version of our number-one best-selling portable steam pocket. it cleans and sanitizes your above-floor surfaces. clean countertops and shower walls, sanitize bedding, upholstery and drapes, it even kills dust mites and bed bugs. over two million have been sold at $99, and today it's yours free! that's right, with today's special direct offer, you can clean and sanitize your entire home with the power of shark steam.

and now here to tell you more is your host, home-cleaning expert elizabeth watts. >> it's no secret that america loves the original shark steam pocket mop. after l, over 10 million people use the sanitizing power of shark steam to clean their hard surface floors. but now ark has ken the por of ste to a whe new level, to give you the power to clean any floor, any mess, any time. and here to tell you more about this amazing innovation in steam cleaning is the c.e.o. of shark, mark rosen. >> hi, elizabeth. >> hi, mark. >> i am so proud of my new professional steam pocket mop. it has three levels of precision steam control, so that you can dust, mop and scrub every floor in your home faster, better and easier than ever before. [steam hissing] so many people are investing a lot of money to have beautiful hardwood floors in their homes. >> they sure are, but look, they really show the dust. >> but with my new intelligent

steam control, just a kiss of steam... and you're done. >> beautiful, and look, the floor is drying almost instantly. o.k., mark, let's check out mop mode. now this is a muddy floor. it looks like a marching band's been through here. >> i'll just set my intelligent steam control to mop mode, and watch this. >> now, mop mode is perfect for those quick touch-ups and your everyday cleaning. >> look how fast it gets done. >> that's really effective. now let's take it up to scrub. o.k., here we have a couple of those dried-on, sticky messes you usually find in the kitchen. >> i'm just gonna put the micro-fiber pad and the steam on top of that sticky mess, let it get to work for a couple of seconds and look at this, it's gone. >> great, let's move on to the gravy. >> no problem, look at this. just a couple of seconds of that super-heated steam on scrub mode and it's gone, too! >> you can really see how powerful scrub mode is. so, we have three floors, three modes-- dust, mop

and scrub. >> and all of that done with just one side of my steam pocket. >> plus you sanitized every floor. >> without any chemicals. >> it's no wonder that so many people love their new shark professional steam pocket mop. [♪...] >> with the shark steam mop you can dial in whatever strength you want. >> woman: there's the dust, there's the mop, and then there's the scrub. >> woman: i have it on dust because i'm using it on a hardwood floor. >> man: not only is it good for the wood floors, you can put it on tile. >> woman: and my favorite is the scrub. once you put that scrub on there and you have those hard jobs to do, that's perfect. >> woman: with one click of a button, i just move to the next room, i'm good to go. >> woman: what i want to do is go to dust and now i can use it right here on the wood floor just to tidy up a little bit. >> i feel like i'm in control with the steam mop. i can choose the settings, um, depending on the job that i'm doing. >> one-two-three, very easy. >> it makes it quick, and you know you're using the right

setting for whatever floor you're cleaning. [♪...] >> with intelligent steam control, you can select steam-dusting mode, which is perfect for wood floors and laminates. to show you what i mean, we put down this piece of paper with some dust to show you how my revolutionary steam-dusting mode compares to other methods of cleaning your hard floors. here i've got a dry dusting pad. >> o.k. >> look what happens here. >> mm-hmm, you're snowplowing that dust. >> exactly. >> well, we know we can use a traditional mop, but everybody knows this soaks the floor. >> well, these days a lot of people choose a chemical pad like this. >> and that's putting chemicals on your floor. >> yep, or you can spray chemicals and use a pad like this-- look at that. >> oh, even more chemicals, o.k. [both laugh] well, how about a competing steam mop? >> well, elizabeth, we both know not all steam is created equal. look what happens with this competing steam mop. >> oh, wow, oops. >> whoa. >> [laughs] oh, goodness, o.k.

now i'm gonna steam-dust with the new shark professional steam pocket mop. >> look at that. only a kiss of steam, and the dust is gone. there is nothing left on the paper. >> in fact, it's all right in the pad. now let's take this in action on a real wood floor. o.k., i am steam-dusting, i'm sanitizing, it really couldn't be easier. [steam hissing] >> the idea for steam-dusting came really from the way we live in our house today. my kids are dancing on the wood floors, they're playing on the wood floors, they're, they're dropping pacifiers on the floor, putting it back in their mouth. it's the way that we live in our house that makes steam cleaning so important. our wood floors now can be sanitized and cleaned with just a kiss of steam. look at this. the floors are perfectly maintained, all the dust is removed, and i can be confident that, without chemicals, the floors are sanitized and my kids can play on the floor. >> daddy, you missed a spot!

>> o.k., o.k., i got it. [steam hissing] >> my name's kevin hale. i am a carpet, upholstery and tile and grout cleaner, and i've been cleaning professionally for right around 30 years. the shark steam mop, uh, is great for floors that i, actually, as a professional, can't do. i can't do laminate flooring because of the pressures under, uh, which my machinery works. so the shark steam mop is fabulous for hardwood floors and for laminate floors. [steam hissing] >> announcer: until now, you had to use different cleaning tools and different methods for different floors. hardwoods, everyday cleaning, tough messes, sanitizi-- they all required extra work. who has the time? but now shark puts you back in control with the all-new professional steam pocket mop, with three levels of intelligent steam control. finally, you can have the right kind of cleaning and sanitizing for all the floors in your house as easy as one, two, three. set it to dust for steam-dusting

your delicate hardwood floors and laminates. just a kiss of super-dry steam and you're done, and your floor dries almost instantly. set it to mop and you're ready for everyday cleaning in just seconds. or, to deep-clean sticky, dried-on dirt, set it to scrub and power through those tough germs and messes instantly! and you don't need any harsh chemicals, because shark's super-heated steam kills 99.9% of disease-causing germs and viruses with simple water, including the viruses that cause h1n1. compare this popular chemical pad mop with the new shark professional steam pocket mop. both are fast and convenient, both are lightweight and swivel, both clean and sanitize your floors, but shark does it all with no chemicals and reusable micro-fiber pockets. plus, shark gives you three levels of intelligent steam control so you can dust, mop or scrub any floor, any mess, any time. finally, a mop made for the way you want to clean and sanitize all the floors in your house. you save time, effort and money.

the professional steam pocket mop features our quick-drying steam pocket technology that releases deep-cleaning, sanitizing steam power from all sides of the mop head, and our patented two-sided pocket technology allows you to clean even larger areas. you get the rectangle pocket for tackling everyday messes and the triangle pocket for use around toilets or other hard-to-reach places, plus you get durable, heavy-duty construction, and an extra-large water tank for extended cleaning, and you never throw away our micro-fiber pockets-- you just throw them in the wash so you can use them again and again. think of the money you'll save. >> i love my steam mop. i can just get the whole downstairs done in no time at all. >> woman: near the stove it gets all the grease. >> woman: steams up a storm. >> i've always used chemicals, and now i want to get away from that. >> man: my grandkids come over, and i don't have to worry about them crawling on the floor. >> woman: i can see the dirt come off. >> i would definitely give it a five-star. >> five-star. >> announcer: order now and you'll get the revolutionary new shark professional steam pocket mop with three levels of intelligent steam control, the rectangle and triangle

double-sided pockets, plus a carpet glider to freshen and deodorize your carpets. and with this special offer direct from shark, you'll also get a powerful direct steam concentrator nozzle free. it's ideal for blasting away loose dirt and debris from grout lines and crevices. we'll even double your warranty to a full two years. all this for only five payments of $39.95-- but wait! if you call right now, we'll take off one payment, so you make only four payments of $39.95, and if you're one of the first 500 callers, you'll even get free shipping! when you buy direct from shark, you save more and get more. that's why you'll get this amazing new professional portable steam pocket free. it cleans and sanitizes your above-floor surfaces. clean countertops and shower walls, sanitize bedding, upholstery and drapes. it even kills dust mites and bed bugs. over two million have been sold at $99, and today it's yours free, but only if you order now. >> i'm gonna let you try my new professional steam pocket mop for 60 days, but if

you're not happy with it for any reason, you can send it back for a full refund. i'll even pay the return shipping, and you can keep the portable steam pocket as my free gift to you. >> announcer: so remember, you get all this plus the free portable steam pocket and free shipping-- that's a total value of $330 for only four payments of $39.95. you save almost $180. with a 60-day money-back guarantee, you have nothing to lose, and you get to keep the free gift, but you must act now. call the number on your screen. [♪...] >> and when you call, be sure to ask how you can get our shark professional lift-away model. this one has your free portable steam pocket built right into your steam mop. now that's convenient.

[♪...] >> one of the great things about the shark professional steam pocket mop is how you can clean and sanitize your floors without chemicals. >> but a lot of people still use common household cleaners that contain chemicals, and although their floors may look clean, i'm willing to bet they don't realize what some of those cleaning products leave behind every time they clean. we laid a piece of clear polycarbonate over a kitchen floor surface and began cleaning both sides. then we let it dry completely. we tipped it up, and this is what we saw. >> elizabeth: what a difference! who knew that was there? >> mark: that is actual residue left behind by the chemical spray mop. >> elizabeth: and the shark side is almost crystal-clear. >> that's because my shark professional steam pocket mop uses super-heated steam made with pure and simple water. >> there's no chemicals, so there's no chemical residue. that just makes sense. [steam hissing]

>> with the steam mop, there's not any residue. >> woman: it's great to know that i don't have to use any chemicals. >> there's nothing in there that's gonna harm my new puppy or my boys. >> it's really just heating up and cleaning out all the germs. >> woman: this works around the toilet, particularly, because it sanitizes as it cleans. >> and it's safe, you don't have to evacuate the house in order to use it. >> it saves you money, lots of money. >> and it's easier on the environment and easier on my family. [♪...] >> you know, the shark professional steam steam pocket mop is not always about cleaning up great big messes. it's also perfect for everyday cleaning and sanitizing as part of your normal, regular maintenance. >> especially in the bathroom, where there may be invisible germs and viruses that you can't see. o.k., let's turn on the shark revealer black light and see what we have on this bathroom floor. >> o.k. >> whoa, look at that! >> you just never know what you're gonna find on your floor, especially around the toilet. >> all right, i have my professional steam pocket mop set on the highest setting, so

i've got super high dry steam coming out now, and look at this: in just a few passes, in seconds, i'm able to clean and sanitize my floors. i love that triangle head in the bathroom. it swivels great. >> look how w easy it it glides... it's great. >> so this floor is truly cleaned and sanitized, without chemicals. >> so now you can feel confident that all the things you couldn't see really are gone. >> announcer: introducing the all-new professional steam pocket mop, with three levels of intelligent steam control. finally, you can have the right kind of cleaning and sanitizing for all the floors in your house as easy as one, two, three. set it to dust for steam-dusting your delicate hardwood floors and laminates. just a kiss of super-dry steam and you're done, and your floor dries almost instantly. set it to mop and you're ready for everyday cleaning in just seconds. or, to deep-clean sticky, dried-on dirt, set it to scrub

and power through those tough germs and messes instantly! and you don't need any harsh chemicals, because shark's super-heated steam kills 99.9% of disease-causing germs and viruses with simple water, including the viruses that cause h1n1. compare this popular chemical pad mop with the new shark professional steam pocket mop. both are fast and convenient, both are lightweight and swivel, both clean and sanitize your floors, but shark does it all with no chemicals and reusable micro-fiber pockets. plus, shark gives you three levels of intelligent steam control so you can dust, mop or scrub any floor, any mess, any time. the professional steam pocket mop features our quick-drying steam pocket technology that releases deep-cleaning, sanitizing steam power from all sides of the mop head, and our patented two-sided pocket technology allows you to clean even larger areas. you get the rectangle pocket for tackling everyday messes and the triangle pocket for use around toilets or other hard-to-reach places, and you never throw away

our micro-fiber pockets-- you just throw them in the wash so you can use them again and again. think of the money you'll save. >> i love my steam mop. i can just get the whole downstairs done in no time at all. >> woman: near the stove it gets all the grease. >> woman: steams up a storm. >> i've always used chemicals, and now i want to get away from that. >> woman: i can see the dirt come off. >> i would definitely give it a five-star. >> five-star. >> announcer: order now and you'll get the revolutionary new shark professional steam pocket mop with three levels of intelligent steam control, the rectangle and triangle double-sided pockets, plus a carpet glider to freshen and deodorize your carpets. and with this special offer direct from shark, you'll also get a powerful direct steam concentrator nozzle free. it's ideal for blasting away loose dirt and debris from grout lines and crevices. we'll even double your warranty to a full two years. all this for only five payments of $39.95-- but wait! if you call right now, we'll take off one payment, so you make only four payments of $39.95, and if you're one of the first 500 callers, you'll

even get free shipping! when you buy direct from shark, you save more and get more. that's why you'll get this amazing new professional portable steam pocket free. it cleans and sanitizes your above-floor surfaces. clean countertops and shower walls, sanitize bedding, upholstery and drapes. it even kills dust mites and bed bugs. over two million have been sold at $99, and today it's yours free, but only if you order now. >> i'm gonna let you try my new professional steam pocket mop for 60 days, but if you're not happy with it for any reason, you can send it back for a full refund. i'll even pay the return shipping, and you can keep the portable steam pocket as my free gift to you. >> announcer: so remember, you get all this plus the free portable steam pocket and free shipping-- that's a total value of $330 for only four payments of $39.95. you save almost $180. with a 60-day money-back guarantee, you have nothing to lose, and you get to keep the

free gift, but you must act now. call the number on your screen. [♪...] >> and when you call, be sure to ask how you can get our shark professional lift-away model. this one has your free portable steam pocket built right into your steam mop. now that's convenient. [♪.. >> isn't it always the way? you drop your toast, it lands jelly side down. and now look, mark: we've got this huge mess and there's jelly in our grout lines. >> let's have a head-to-head competition: your chemical pad mop against my professional steam pocket. >> all right, here we go. o.k., i can see what's already happening here: mine's gliding over the top of the mess and i'll tell you what, it's not even getting in that grout at all. it can't because it's flat. >> this is the perfect example

of combining our steam pocket technology with our intelligent steam control, and our unique micro-fiber pads that reach deep into those grout lines. i guess you're gonna have to finish mine, then. >> no problem, that's what i'm here for. >> nicely done. >> my new professional steam pocket mop is the most powerful and versatile steam mop i've ever made. >> so we're really gonna put it to the test. mark is gonna dust, mop and scrub on three different floors, and he'll do it with just one side of the super-absorbent micro-fiber pocket. are you ready, mark? >> all right, i'm set on dust mode, i'm ready to go. >> here we go! [♪...] [♪...]

[♪...] >> check this out. i did all that with just one side of the steam pocket. >> whoa! the proof really is on the pocket. >> steam is the bedrock. it's the most important thing. the heat is necessary for cleaning. >> you don't have to work hard to scrub the floor, it's so light to push. i love that once you're done with one side, you just easily flip it over and start right on the other. it dries really quickly, but you can truly see that the floors are cln when you're done. >> i don't have any pads to replace, i just easily just throw it in my washing machine. >> it has made mopping my floor so much easier. >> i can't say enough good things about the shark. i love it. >> let me ask you a very simple question.

if you could, wouldn't you prefer to create a clean home environment for your family without the use of chemicals? >> more and more people are answering "yes" to that question. people are realizing that the use of chemicals has gone too far and it's time to take a step back and look for better alternatives. >> that's why the shark professional steam pocket mop is the smart choice when it comes to cleaning and sanitizing all your hard-surface floors without chemicals. >> thanks for watching. >> and we'll see you next time. [steam hissing] >> announcer: until now, you had to use different cleaning tools and different methods for different floors. hardwoods, everyday cleaning, tough messes, sanitizing-- they all required extra work. who has the time? but now shark puts you back in control with the all-new professional steam pocket mop, with three levels of intelligent steam control. finally, you can have the right kind of cleaning and sanitizing for all the floors in your house as easy as one, two, three. set it to dust for steam-dusting

your delicate hardwood floors and laminates. just a kiss of super-dry steam and you're done, and your floor dries almost instantly. set it to mop and you're ready for everyday cleaning in just seconds. or, to deep-clean sticky, dried-on dirt, set it to scrub and power through those tough germs and messes instantly! and you don't need any harsh chemicals, because shark's super-heated steam kills 99.9% of disease-causing germs and viruses with simple water, including the viruses that cause h1n1. compare this popular chemical pad mop with the new shark professional steam pocket mop. both are fast and convenient, both are lightweight and swivel, both clean and sanitize your floors, but shark does it all with no chemicals and reusable micro-fiber pockets. plus, shark gives you three levels of intelligent steam control so you can dust, mop or scrub any floor, any mess, any time. finally, a mop made for the way you want to clean and sanitize all the floors in your house. you save time, effort and money.

the professional steam pocket mop features our quick-drying steam pocket technology that releases deep-cleaning, sanitizing steam power from all sides of the mop head, and our patented two-sided pocket technology allows you to clean even larger areas. you get the rectangle pocket for tackling everyday messes and the triangle pocket for use around toilets or other hard-to-reach places, plus you get durable, heavy-duty construction, and an extra-large water tank for extended cleaning, and you never throw away our micro-fiber pockets-- you just throw them in the wash so you can use them again and again. think of the money you'll save. >> i love my steam mop. i can just get the whole downstairs done in no time at all. >> woman: near the stove it gets all the grease. >> woman: steams up a storm. >> i've always used chemicals, and now i want to get away from that. >> man: my grandkids come over, and i don't have to worry about them crawling on the floor. >> woman: i can see the dirt come off. >> i would definitely give it a five-star. >> five-star. >> announcer: order now and you'll get the revolutionary new shark professional steam pocket mop with three levels of intelligent steam control,

the rectangle and triangle double-sided pockets, plus a carpet glider to freshen and deodorize your carpets. and with this special offer direct from shark, you'll also get a powerful direct steam concentrator nozzle free. it's ideal for blasting away loose dirt and debris from grout lines and crevices. we'll even double your warranty to a full two years. all this for only five payments of $39.95-- but wait! if you call right now, we'll take off one payment, so you make only four payments of $39.95, and if you're one of the first 500 callers, you'll even get free shipping! when you buy direct from shark, you save more and get more. that's why you'll get this amazing new professional portable steam pocket free. it cleans and sanitizes your above-floor surfaces. clean countertops and shower walls, sanitize bedding, upholstery and drapes. it even kills dust mites and bed bugs. over two million have been sold at $99, and today it's yours free, but only if you order now. >> i'm gonna let you try my new professional steam pocket mop for 60 days, but if

you're not happy with it for any reason, you can send it back for a full refund. i'll even pay the return shipping, and you can keep the portable steam pocket as my free gift to you. >> announcer: so remember, you get all this plus the free portable steam pocket and free shipping-- that's a total value of $330 for only four payments of $39.95. you save almost $180. with a 60-day money-back guarantee, you have nothing to lose, and you get to keep the free gift, but you must act now. call the number on your screen. [♪...] >> and when you call, be sure to ask how you can get our shark professional lift-away model. this one has your free portable steam pocket built right into your steam mop. now that's convenient. ["old time rock'n'roll" playing]

>> woman: ♪ just take those old records off the shelf ♪ ♪ i'll sit and listen to 'em by myself... ♪ >> woman: the shark professional steam pocket mop lets you clean and sanitize your floors with natural steam and no harsh chemicals. plus it has three levels of intelligent steam control, so you get just the right amount of steam to dust your hardwoods, mop every day, or scrub through tough messes. [♪...] bring your cleaning into the 21st century... shark, the floor is your stage. >> announcer: the preceding was a paid program for the shark professional steam pocket mop.

>> announcer: the following is a paid advertisement for lifelock. today, on living well with montel... >> my life turned upside-down, and i really didn't know when it was going to end. >> announcer: it only took an instant for thieves to steal her identity, but it cost her far more than just money. >> an adult website was created with my credit card. >> announcer: his identity was stolen by a murderer. >> it hit all the local papers. i was going on trial for killing a cop. >> announcer: it could never happen to you, right? >> it would have taken an act of congress to find my personal information. >> announcer: today, this legendary cyber-thief, now turned good guy, shows how easy it is to steal your identity with just one piece of information. >> oh, my goodness! >> announcer: and guess what? it's not your social security number.

>> in 2008 there were over 10 million victims of identity theft in the united states, and for many of them it meant losing good credit scores, good jobs, or even worse. once your identity is stolen, getting it back can be a nightmare. now, i know, because it happened to me. protecting your identity is one of the keys to living well. don't let thieves take what you worked so hard to get. today we're going to show you what you must do to keep your identity safe. [♪..., applause...] it's time to live well financially... spiritually... physically... and emotionally. [♪..., applause continues...] it's time to start living well with montel. [cheering and applause] welcome to another very special edition of living well with montel. [cheering and applause...] where you know it's my goal to teach you how to live well emotionally, spiritually, physically and financially, and today could be one of the most important shows we've done yet.

take a look at this. >> announcer: identity theft is one of the fastest growing crimes in america. >> i could not believe that somebody had gotten my credit card. >> announcer: one out of every 10 american consumers could become a victim in their lifetime. >> 58 different individuals are using, absolutely using my old social security number. >> announcer: it's a $50 billion a year industry. >> after he took the money out of my account, he went and bought a cadillac. >> my credit score just went out the window. >> my life turned upside-down. [♪...] >> announcer: once thieves steal your identity, they can open credit cd accoun, borrow money, buy cars, even homes. they take what they want and ruin your credit and good name forever. >> you are seven times more likely to have your identity stolen than your car stolen. even if u think u're doi everythi right ihiding tt social security number, the reality is you must still give it to your employer, your doctor, your dentist, your

accountant, insurance, school-- the list goes on and on, and the identity thieves know who you must give it to-- that's who they target. they caget yourersonal inrmation, they can rn it into money. >> a $50 billion industry. i'm talking 50 billion, and at least one of you in the first two rows of this show could be a victim in your lifetime, and very often even the police can't help you. so what do you do? well, today we're going to show you what to do if you become a victim of identity theft, but more importantly, we're going to show you how to prevent the damage before it even starts. now, identity theft strikes even the most careful consumers, like my first guest, eileen-- a happy, normal wife and mother who was smart enough to recognize the subtle clues that she was about to get ripped off, but i'm going to tell you something, her story is not that typical, but it's all too real. take a look at this. >> our identity, it's everything, it's our lifeline, it's our credit, it's our kids' college education, it's everything we have, it's everything we work for, and then what happens? somebody just goes and blows it

like that... [snaps fingers] nearly two months ago i became suspicious. i noticed that my account just wasn't where i thought it should be. this was our primary checking account. they could have really taken us for everything we had. >> announcer: eileen's picture-perfect life was about to unravel, and it began with a package that arrived at her door. >> eileen: it was an innocent, little coffeemaker sitting on my front step... i took it in and i saw it wasn't my name, but it had my address. and when i told my husband about it, he just said, "oh, boy, that's not good." and that's when i knew this was much bigger than i thought it was. it started with the coffeemaker and the next day it happened again, two more packages-- books, jewelry-- and every day i opened my door there was a new box and i didn't know to what degree that they had me. >> please welcome eileen and her husband mike to the show. welcome them. [applause] thank you so much for being here... thank you. and you know, a lot of people

don't realize how serious this is. they hear about it in the news and they go, "oh, somebody just stole my identity." this was a nightmare for you, was it not? >> this was a nightmare, absolutely. >> did you fear the fact that since somebody had your name, had information about you, they knew where you lived... were you fearful that somebody might show up on your doorstep, something like that? >> you're fearful because you don't know exactly what they have or how much they have, and the fact that they had my address, absolutely. >> montel: the one that must have really... i mean, you started keeping, you kept getting packages to the house... >> yes. >> but then you got a bill that showed you that a porno site had been opened with your account. >> yes, it was a charge on our statement, on the billing statement from the bank... it had an 800-number. the name of the company wasn't recognizable, where most of all the other ones were. so i called the 800-number and i was asking them exactly what they do and they said they were

a credit card processing company that was linked to an adult entertainment site. >> and a pornographic site that has got your credit card attached to it... somebody sends images of children, you're going to jail. >> announcer: up next, could eileen's nightmare have been prevented? one of the nation's leading experts on identity theft shows you how to protect yourself. plus, think your social security number's safe? this former hacker, now turned good guy, shows how easy it is to steal with just one piece of information. >> what's your name? >> diana perez. [♪...] >> announcer: identity theft-- one of the fastest growing crimes in america. >> personal violation is really the only way i can express how i felt. >> announcer: don't let thieves steal your hard-earned money. >> man: you spend 10, 15, 20 years building a lifestyle... be taken away in, in a matter of seconds. >> announcer: your good credit... >> you know, i would make a

purchase and two minutes later it would be made somewhere else. >> announcer: even your good name. >> so if a sinister person steals your identity, people think now you're the bad guy. >> announcer: get the security only the leader in proactive identity theft protection can offer. help protect yourself with lifelock. >> hi, i'm montel williams. i'm a lifelock member because protecting my identity is the most important thing i can do for me and my family. lifelock offers me much more than identity theft protection. they give me true peace of mind. >> announcer: credit monitoring services tell you only after your identity's been stolen. lifelock's exclusive identity alert system helps stop thieves before the damage is done. fingerint.having a digital if aew applition doesn't mah you, we send an alert and help fix it for you. >> a member called in and we could tell that it was going to be a serious conversation. >> there had been two mortgages taken out in his name. he didn't have the time or the money to take care of this problem, and lifelock did it for him. >> remember, lifelock uses their advanced identity alert system

to help stop identity theft before it happens. and if you become a victim of identity theft because of a failure in their service, they'll help fix it at their expense up to one million dollars. now, that's real protection. >> announcer: everyone should have identity theft protection. that's why you need to go with the industry leader. join lifelock today and get alerts to importaninformatn, a million dollar service guarantee, plus a team of trusted identity theft professionals. >> a member called lifelock, um, she was crying. i was able to go ahead and resolve the situation, get her taken care of, and i had her joking and laughing by the end of the call. >> announcer: call now and get the peace of mind you deserve for only $9.95 a month. that's less than 36 cents a day. don't wait until you become the next victim. >> call now and become a lifelock member today. do it for your family, do it for your own peace of mind. your identity is your most valuable asset. don't let thieves take away what you worked so hard to build. >> announcer: call today, mention "living well" and you can try lifelock risk-free for

two full months. become a lifelock member now and montel will also send you this document shredder for shredding all your unwanted sensitive documents, a $29 value, yours absolutely free for ordering during this special offer. don't wait-- let lifelock help protect your identity today. call now and mention "living well" for your free shredder and 60-day money-back guarantee. [♪...] >> call lifelock today. [♪...] >> eileen: as i was going through the monthly statement, i realized that there were 800-numbers with fees that were 295, 595, and then eventually just kept going up. >> now, you guys, , honestly, yu had no idea that this was happening, correct? >> no. >> at all? well, i want to introduce you to someone who can help us all

figure out how it could happen to you or any one of us. please welcome the c.e.o. of lifelock and one of the nation's foremost experts on identity theft, mr. todd davis. welcome him to living well with montel. [cheering and applause] thank you so much for being here. >> todd: how are you? >> you know, todd, when you hear this story, and you hear this, you think to yourself, first off, you know, "it will never happen to me," that's one. and number two, people don't really, you know, hone in on the fine points of how this whole process started. let's talk a little bit about that, because that's one of the techniques that these guys have gotten smart enough to understand how to do now, right? >> yeah, this is part of the kind of normal scam, montel, though in this case the packages actually arrived to eileen and mike, to their doorstep. but in other cases they're just doing some charges, kind of testing the waters, and you don't notice that they just did another gas station, just did a fill-up, got a wireless service.

>> so they can take your credit card, go ahead, two dollar here, eight dollars there, $10 here... and you know, just like eileen, you get the bill, "ahh, i must've forgot." you pay it. so they keep watching those people who are not paying attention and paying. >> well, and they're testing it to go get the big hit. >> got you. >> so the other thing they're looking to do is, "is this a valid number, 'cause i can sell it out on the market." i don't even have to turn it into money myself, montel. i've got buyers of people who will accept valid debit card numbers. i can sell those copies of those numbers over and over and over. and while they're valid, they're worth money. >> eileen, you didn't have lifelock before this started. >> we did not have lifelock. >> so let's talk about the process-- you had to go clear up your credit-- how long did that take you? >> it was a full-time job... probably for about a month straight. >> you say full-time job, most people think she's talking about a half-hour... >> oh, no. >> you were on the phone eight hours a day. >> oh, absolutely. >> todd, that's typical, if they didn't have the help of a company like yours. >> that's right, because unfortunately they weren't

experts. they didn't know what to go look for, they didn't know "who do i contact? oh, there's multiple credit bureaus. oh, i'll have to go clean it up here." it can take, on average, hundreds of hours over a multi-year period of time if you're not careful, if you don't catch it quick. i mean, eileen caught it quick with the coffeemaker. but if you don't catch it quick, and then the worst part about this crime, of identity theft, it doesn't happen to you just once, montel. they can hit you again years later after you've cleaned it , and in fact, for the rest of your life you may be looking over your shoulder and wondering when's the next package or pre-approved credit card offer gonna show up? >> all right, we're gonna take a little break and we'll be back right after this. [cheering and applause...] >> announcer: next, how easy is it to steal your identity? >> take a look and see how much he was able to find out. >> announcer: a former hacker surprises the audience when living well continues. >> wi victim of identity theft, i was so very horribly frightened. >> they have my identity.

what else are they gonna do? >> mortgages have been taken out in my name, cell phones have been taken out in my name. >> the local police department had nothing to do with solving my case. >> we would have never gotten this done. >> i didn't receive any sense of peace until i called lifelock, and that's when my world changed. [♪...] >> i am a lifelock member for life and always will be. >> i would not be without lifelock now, ever. i tell my friends at school the story. you have to go sign up for lifelock because if you don't have lifelock, you're not protected. [cheering and applause...] >> well, welcome back to living well with montel where we've been talking about the dangers of identity theft and one of the reasons why it's so hard to prevent is because of people like my next guest. please welcome one of the world's most infamous cyber thieves and now one of the good guys, welcome kevin mitnick. thank you so much for coming on living well with montel. >> thank you. >> you know, let's talk about this a little bit, sir, i mean, first off, how did you get this, this moniker as one of the worst

cyber-thieves that there is? >> well, i hacked into a lot of companies. it was really for intellectual challenge and curiosity, but... >> just out having fun. >> that's what it was. [laughter] >> it is ridiculously easy for some novice, you know, kevin mitnick wannabes to be able to steal any amount of information they want from any of these people sitting in this audience. >> a 12-year-old could do it, it's so easy. >> really? >> yes. >> well, also, let me tell you something. joining us right now, please welcome a man who's made his life's work to stop people like kevin. please welcome mr. steve mcgrady of lifelock to montel. [cheering and applause...] how are you, sir? you've really worked... your life work has been to try to prevent people like kevin from being able to be successful at what they do. >> our entire company was organized to stop people like him. so what we do is we look at the trends. we look where the thieves go after and we try to develop solutions in a proactive stance

to stop it. >> i was told that if i gave you a person's first and last name, without any other information, you could probably find out more about that person than they even could think that you could find out. >> like "montel williams"? [laughter] >> well, like, "montel williams," but how about a couple of volunteers we have in the audience? give 'em a big round of applause, guys. come right over here, by kevin. come over here by kevin for a second, come over by kevin, and i tell you what, you stay right there, they'll whisper in his ear your first and last name. and now kevin will go to work and when we come back we'll find out just how much information he can get about them with first and last names. we'll be back right after this. >> announcer: up next, montel reveals the results and kevin gives away the frightening secret to the crime. >> you don't have to be a hacker. the information is already out there for the taking, it's already public. [♪...] >> announcer: identity theft-- one of the fastest growing crimes in america. >> personal violation is really the only way i can express how i felt. >> announcer: don't let thieves steal your hard-earned money.

>> man: you spend 10, 15, 20 years building a lifestyle... be taken away in, in a matter of seconds. >> announcer: your good credit... >> you know, i would make a purchase and two minutes later it would be made somewhere else. >> announcer: even your good name. >> so if a sinister person steals your identity, people think now you're the bad guy. >> announcer: get the security only the leader in proactive identity theft protection can offer. help protect yourself with lifelock. >> hi, i'm montel williams. i'm a lifelock member because protecting my identity is the most important thing i can do for me and my family. lifelock offers me much more than identity theft protection. they give me true peace of mind. >> announcer: credit monitoring services tell you only after your identity's been stolen. lifelock's exclusive identity alert system helps stop thieves before the damage is done. fingerint.having a digital if aew applition doesn't mah you, we send an alert and help fix it for you. >> a member called in and we could tell that it was going to be a serious conversation. >> there had been two mortgages taken out in his name.

he didn't have the time or the money to take care of this problem, and lifelock did it for him. >> remember, lifelock uses their advanced identity alert system to help stop identity theft before it happens. and if you become a victim of identity theft because of a failure in their service, they'll help fix it at their expense up to one million dollars. now, that's real protection. >> announcer: everyone should have identity theft protection. that's why you need to go with the industry leader. join lifelock today and get alerts to importaninformatn, a million dollar service guarantee, plus a team of trusted identity theft professionals. >> a member called lifelock, um, she was crying. i was able to go ahead and resolve the situation, get her taken care of, and i had her joking and laughing by the end of the call. >> announcer: call now and get the peace of mind you deserve for only $9.95 a month. that's less than 36 cents a day. don't wait until you become the next victim. >> call now and become a lifelock member today. do it for your family, do it for your own peace of mind. your identity is your most

valuable asset. don't let thieves take away what you worked so hard to build. >> announcer: call today, mention "living well" and you can try lifelock risk-free for two full months. become a lifelock member now and montel will also send you this document shredder for shredding all your unwanted sensitive documents, a $29 value, yours absolutely free for ordering during this special offer. don't wait-- let lifelock help protect your identity today. call now and mention "living well" for your free shredder and 60-day money-back guarantee. [♪...] >> call lifelock today. [♪...] [applause...] >> well, welcome back. now, during the break, legendary computer hacker, kevin mitnick, set out to find out as much personal information as he could of three of our audience

members, christopher, diana and dawn, and guess what, guys? he came up with some information... you hold that, that's diana's... take a look and see how much he was able to find out just with your first and last name. >> a lot. >> now, kevin, how did you do this? >> i simply went on the internet and accessed a database, uh, that all i need is a credit card number and i simply put in the first and last name in the state of new jersey, and that's how easy it was. >> i'm not going to give it out, but wait, let me see here. he has your social security number-- that's yours right? >> that's it, yeah. >> what's this right here? is this your address that you used to live at? >> yeah. >> don't give it out. >> correct, yes. >> is this another address you used to live at? >> yes. >> kevin, this, this, for a person who's a hacker or fairly decent at being a hacker, they could easily do this, and more. >> you don't have to be a hacker. all this information is already out there on the internet that anybody could get access to. it's already public. >> now that you have their social security number and these addresses, steve, this is where you come in because i'm the thief, i can now set up credit

cards in their name, i can set up, and you know, of course they ask me the history, so if i roll out five or six addresses, then people think it's really me. >> steve: exactly right, and there's a couple of key services that we offer in the solution of lifelock. one is called erecon which peruses the 10,000 known black market sites that actually buy and sell this information. so by having this and if this was a true thief, they could go put it on these sites where people barter and sell these on a daily level. >> now, one of the ways that lifelock helps to protect us is that you put alerts on members' accounts? >> that's correct. >> o.k. >> one of the things we do to help prevent identity theft or fraud is an item or a service called identity alerts, and it helps by this way: when your information is obtained out there and someone that is not you goes to apply for a credit or a non-credit-related application like a cell phone, a utility, a credit card... in that regard we are within that process of application.

we will see that and then outward notify you through e-mail, postal mail or phone to verify you're applying for this item. >> and you continuously do this. you're monitoring all the time. >> exactly. so let me give you an example. in the last 90 days lifelock has issued over 118,000 alerts to its member base, of which stopped over 3,000 fraudulent occurrences. >> that's what i'm talking about. [applause] well, ladies and gentlemen, give it up for steve and kevin. give it up! [cheering and applause...] thank you guys so much. >> steve: absolutely. >> coming up next, you're going to meet a man who thought he had some trouble when he saw $3500 missing from his account, but nothing compared to the night that some people walked up to his door holding guns... why? because they were looking for the wrong version of him. >> this is my identity theft file and it basically started with all the phone calls i made

in the first few days: local police, credit card, police report, cadillac dealership thanking me for my purchase... and all that was even before the trial started. >> announcer: john healy's identity theft story began with a simple error. someone had accessed john's checking account and taken a shopping spree in his name. >> took money out of my account, then went and bought a cadillac in my name. >> announcer: months passed and john thought he had finally cleared up the mess when the unthinkable happened. >> john: there was a knock on my door one night, i answered the door. two guys there told me they had a warrant for my arrest. >> announcer: unbeknownst to john, the thief had bailed out a buddy from jail with john's identity. >> i had young daughters, you know, staying with me, and when the bail bondsman and bounty hunter showed up, uh, they stopped staying with me. it was just too much. you never knew what was gonna happen next. >> announcer: and what happened next would change john's life forever. >> it hit the local paper, the philadelphia paper, the... all four local papers that i was going on trial for killing

a cop. >> montel: ladies and gentlemen, please welcome john healy to the show. [cheering and applause] again, to help us out, please welcome the c.e.o. of lifelock, mr. todd davis. this guy had more than 20 aliases, he was, you know, a career criminal still able to do this. >> yeah, and while the story, thank goodness, we don't typically hear about the bail bondsman beating on the door, but we do hear about these career criminals, that we've made it so easy. >> do we ever find out how this started? you knew how this man started, and please, i want all of you to listen to this because you had some guys over at your house doing some repairs, did you not? >> correct, yes. >> and while they were there you had something in your house, like an application for something? >> actually, it was a benefits package from my company that had my birth date, social security number... >> sitting on your desk. >> just sitting there, right next to where they were working. >> they left... how long after they left did you realize that that package wasn't there? >> uh, you know, i... a while, 'cause, you know, i wasn't, you

know, paying that much attention to it, and i looked for it a couple of times, just thinking i had misplaced it, and then when all of this happened, i kind of put two and two together. i had no idea... >> that's how they do it, right, todd? >> well, right, and think about the person that we're talking about committing some of these crimes isn't necessarily the handyman. this is the person who may not consider going down to the local convenience store or bank and committing a robbery using a gun. but then how easy is it when it's just a little too tempting. "i'm here doing this work, i'm struggling to get by... all i need to do is i'm going to sell it to the bad guys, i'm not going to do anything bad. i'm just going to turn it into a little money 'cause there's people who will buy that information," and then look at the consequences. >> well, i'm gonna tell ya, you know, one of the things that todd had agreed to do already, you know you're going to be getting lifelock for a full year... [applause] everyone in the audience is getting lifelock for a full year! give a big round of applause to todd davis for being on the show today! [cheering and applause...] and i want to say thanks to all

of our guests for coming by and being with us today. look, as we've seen, identity theft is a serious problem. right this minute, on average, every three to four seconds someone is a new victim. all you have to do is go out and protect yourself the right way, protect yourself with lifelock, protect you and your entire family and you'll make a difference. thanks a lot for being a part of the show today. and of course, like i said, everybody's going home with one year of lifelock! [cheering and applause...] join us on the next living well with montel. [♪...] >> announcer: identity theft-- one of the fastest growing crimes in america. >> personal violation is really the only way i can express how i felt. >> announcer: don't let thieves steal your hard-earned money. >> man: you spend 10, 15, 20 years building a lifestyle... be taken away in, in a matter of seconds. >> announcer: your good credit... >> you know, i would make a purchase and two minutes later it would be made somewhere else. >> announcer: even your good

name. >> so if a sinister person steals your identity, people think now you're the bad guy. >> announcer: get the security only the leader in proactive identity theft protection can offer. help protect yourself with lifelock. >> hi, i'm montel williams. i'm a lifelock member because protecting my identity is the most important thing i can do for me and my family. lifelock offers me much more than identity theft protection. they give me true peace of mind. >> announcer: credit monitoring services tell you only after your identity's been stolen. lifelock's exclusive identity alert system helps stop thieves before the damage is done. it's like having a digital fingprint. if new application dsn't tch you, we send an alert and help fix it for you. >> a member called in and we could tell that it was going to be a serious conversation. >> there had been two mortgages taken out in his name. he didn't have the time or the money to take care of this problem, and lifelock did it for him. >> remember, lifelock uses their advanced identity alert system to help stop identity theft before it happens. and if you become a victim of

identity theft because of a failure in their service, they'll help fix it at their expense up to one million dollars. now, that's real protection. >> announcer: everyone should have identity theft protection. that's why you need to go with the industry leader. join lifelock today and get alerts to importt informion, a million dollar service guarantee, plus a team of trusted identity theft professionals. >> a member called lifelock, um, she was crying. i was able to go ahead and resolve the situation, get her taken care of, and i had her joking and laughing by the end of the call. >> announcer: call now and get the peace of mind you deserve for only $9.95 a month. that's less than 36 cents a day. don't wait until you become the next victim. >> call now and become a lifelock member today. do it for your family, do it for your own peace of mind. your identity is your most valuable asset. don't let thieves take away what you worked so hard to build. >> announcer: call today, mention "living well" and you can try lifelock risk-free for two full months. become a lifelock member now and montel will also send you this

document shredder for shredding all your unwanted sensitive documents, a $29 value, yours absolutely free for ordering during this special offer. don't wait-- let lifelock help protect your identity today. call now and mention "living well" for your free shredder and 60-day money-back guarantee. [♪...] >> call lifelock today. >> announcer: the preceding was a paid advertisement for lifelock.