>> welcome to the "journal" year on dw-tv. allen has lines -- -- our headlines, the eu can no longer cope with the surge in immigrants. and a secretly filmed video appears to confirm that votes for world cup bids can be bought.

the greek government says it does not have the resources necessary to halt a surge in illegal immigrants crossing its border with turkey and has asked the european union for help. brussels has described the situation as alarming and sending members from its border agency. it is the first time since its creation three years ago that members from the 2000-strong intervention force will be deployed. >> this is the most porous border in europe, a 10-kilometer stretch between greece and turkey, a unit from the e's quarter agency is carrying out exercises. the team uses imaging devices to carry -- to identify migrants. they will be deployed now on their first mission. >> we know that a part of the border is currently not controlled, not guarded. greek authorities cannot manage to a share control this part of the extended border of the

european union. >> nearly 90% of migrants trying to reach europe do so through greece, which requested the you's help. since the agency started patrolling the aegean waters, migrants have started crossing by water, but rights groups are urging the you to take into account the special needs of refugees. >> it is understandable that they want to guard their borders, but we must make sure that we do this in a way where we also take into account that people still need to come to europe. >> up to 400 migrants into your -- into greece each day. >> other news now, afghan president karzai says his office receives cash in bags from iran but says it is a chance from -- transparent former aide and that the net is states makes similar payments. karzai's chief of staff receives covert the eggs of money in any of it -- and him to receive --

an attempt to receive loyalty. >> iranian president ahmadinejad on a visit to kabul this year. has been revealed that relations between the countries have a financial dimension. the "new york times" reports that tehran has channeled millions of dollars to the afghan president. he has now confirmed this but does not see a problem with the process. >> afghanistan is a country that knows its business well, and we are grateful to iran. >> karzai says the process of iran handing over bags of cash is a transparent form of aid that helps cover special expenses at the presidential palace. he added the previous u.s. administration had also been aware of the payments. the "new york times" report

cites an unnamed afghan official who claims that tehran has been attempting to buy the loyalty of tribal elders, lawmakers, and taliban commanders here in washington has in the past accused iran of playing a double game by being friendly to kabul while trying to undermine the international stabilization mission there. these latest allegations could further tarnish afghanistan's image in the west where is already seen as a hotbed of corruption. >> the 33 chilean miners rescued earlier this month have been honored as national heroes as a special ceremony. the chilean president handed the metals and a replica of the phoenix is the capsule. he stressed that lessons have been learned and pledged to tighten safety requirements. the 33 men were twisted to freedom almost two weeks ago after 69 days underground. eu nations are divided in their search for stricter budgetary rules and sanctions for those that define them with germany

and france finding their desire among other members for a major reform of the e/lisbon treaty. at a meeting of eu foreign ministers in luxembourg today, france and germany said they want a new round of trade reforms, which they say would prevent a repeat of the debt crisis that engulfed greece, spain, portugal, ireland, and gutted confidence in the euro. >> the prime minister had a difficult task. he had to calm the nerves of many e members, angry at a recent compromise by heavyweights germany and france and their bid to change the lisbon treaty. >> this debate is going in the wrong direction. it's a mistake if our goal is to change the treaty and return to the 19th century. with the reintroduction of census law. >> since this lot is an old term meaning that those countries

facing the most also have the biggest say in european affairs. tempers have been freed since last week's meeting between the german and french ministers. they carved out a deal that would prevent automatic sanctions against the huge deficit offenders. angela merkel gave ground to nicolas sarkozy for his bid to draw voting rights from states that do not stick to budgetary rules. >> it is not fair for a country to keep its rights if it does not fulfil its obligations. >> but that would require changing the lisbon treaty. it came into force just last december after years of wrangling, a tall order. >> anything is possible, but little is likely. >> germany is now caught up in a fierce debate that probably will not subside any time soon. >> there is a glimmer of hope today for the hard hit u.s. economy. >> across the atlantic, the u.s. housing market appears to be picking up here it in some

timber, sales of previously occupied homes jumped 10% to an adjusted annual rate of $4.5 million, according to the national association of realtors. the data points to a gradual recovery of the housing market. in july, sales tumbled to their lowest levels since the troops began keeping records a decade ago. a sharp decline occurred after the government eliminated a tax credit. the subprime mortgage crisis in u.s. triggered the global credit crunch almost three years ago. earlier, i asked our reporter at the new york stock exchange how wall street reacted to the latest data. >> the mood here does not get any better. some good market data from housing was pretty strong today and sales of 10%, but on the other side, prices are lower, so what we see is not stability anywhere close to where we are, but what we see is the same old

game in of blue prices that lead to higher sales volume. higher prices in the next month, and sales numbers are going down. we have one interesting fact in the market, so-called distressed sales, but people pretty much forced out of their houses who cannot pay their mortgages anymore. their sales make up 35% of the housing sales, and that is a very large part of that market. >> the new trading week started on a pretty strong note. what else has been giving the market a boost today? >> generally, the mood is pretty optimistic because we are going to get some good data this week for some data from our economic field here, and we have one big winner today -- citigroup has been bought up to 3% in early trading. goldman sachs has put that stuff on its "conviction buy" list,

meaning they are very bullish. they mean that there is a growth potential of up to 35%. of course, investors are buying that stock today. >> thank you very much. >> looking at several market indices in detail now, we begin in frankfurt where the dax index closed today at 6689. the u.s. stocks ended the day flat. in new york, the dow jones industrials still up in positive territory at 11,164, and in currency markets, the u.s. dollar sliding against most major currencies after the group of 20 meeting on the need in failed to l.a. -- failed to allay fears in the currency market. the plot thickens in the

takeover battle for germany's construction company. spain had launched a takeover bid, but employees are trying everything they can fend off a takeover. now, they're still in subsidiary has asked the country's takeover panel to intervene. >> the company wants to drive up the cost of a takeover. this could happen acs is required to make a separate bid. it is possible in australia, provided it can be shown theacs is really after is jillion subsidiary. hochtief is supported by jimmy's opposition social democrats, who are positioning during takeover regulations more into line with other key countries -- supported by germany's opposition social democrats.

companies which own more than 30% of the company would have certain obligations to other holders, that is if they wanted to boost their holdings. >> we hope that the government and parliamentary groups will want to see more done to ensure fair competition for german companies. this could also give us a chance to change takeover regulations in the case of hochtief. >> a change in legislation would make it substantially more difficult for a non-german concerns such as acs to gain control of the german companies such as hochtief. >> the government in france is striking against unpopular pension reforms, costing the country as much as 400 million euros a day. this came as the flip across the country, about one in four french filling station said they were short of supplies or flat out of gas. a french news agency reported

french sources say and fuel depots were no longer being blocked. refineries were due to resume operations on monday. to be prepared for possible disruptions on tuesday, the feel are planning on traveling on regional chains within germany, strikes are anticipated as trade unions at the six largest privately owned rail companies demand higher wages for workers. pay levels are about 20% lower than state-owned in the event, one of the largest employers in the country. trade unions want to see a wage agreement applied to all regional workers. they want to schedule more higher paid workers to come in if the other rail rates go untouched. and an order from norwegian cruise line for two passenger ships worth over 1 billion euros. the 4000 us passenger vessels are due to be delivered by 2014. it will be the largest ever cruise ships made by the german

shipyard. the announcement is great work for the company's working on. there are currently building nine ships. >> a german documentation center chronicling the expulsion of some 15 million ethnic germans and other ethnic groups from their homes in eastern europe following world war ii is one step closer to becoming a reality. the exhibit concept was approved today in berlin by the 21-member committee, which oversees the center. the plan for the center has caused some controversy with countries like poland, fearing the exhibition could divert attention from nazi atrocities during the second world war. >> and artwork that depicts the chaos and upheaval caused by displacement, the structure in central berlin stands opposite the offices of the german foundation for flight, expulsion, and reconciliation behind the new center.

>> in the general discussion, participants unanimously expressed their clear will to create the documentation center on life, the expulsion, and reconciliation. and they have promised to do so speedily. then the debate over the project has raged for two years. the museum will address the fate of the 15 million german expellees as well as the plight of other ethnic groups and minorities. >> on curious what kind of suggestions or criticism the public will have in reaction to this first draft of the concept. >> the center will be set up in this building in berlin. the next step will be getting researchers from around europe to work on the concept. >> to sports now, the world soccer's governing body has extended its investigation into allegations of corruption. at issue is whether or not two

contenders to stage the world cup agreed to trade votes for their respective its theory the countries involved -- spain and portugal, though the bidding for 2018, and qatar, hosting to -- seeking to host the event in 2022, were allegedly seeking to buy votes from members of the fifa board. a former official has been caught on tape, apparently confirming that both were indeed for sale. >> the british newspaper "the sunday times" has published new revelations in the video, which appears to suggest that the world cup can be bought. the man in the video alleges that 1 ft. the executive member can be bribed with women. -- that one fifa executive member can be primed with women. he told the "sunday times" reporters that some countries seeking to host the tournament had struck secret deals. the former fifa man said the

joint spain/portugal bid had managed to secure seven votes due to its alliance with catarrh. it once -- once the tournament in 2022. he stressed this was not just here say. he had been passed by a company to find out which of the 24 fifa executive members still had not decided. after the story broke, he backtracked. >> it was not factual advice. they were only impressions of mine, referring to two or three people. my impression is those people are open to influence, and that is what i said. >> fifa has said it will take the statements into account in its ongoing investigations. >> police in portugal have made one of europe's biggest ever sieges of fake paintings. some 130 forgeries were discovered in a house on the outs of the capital. what to go has become a major transit route for art

traffickers, and police warned passengers to carefully check the authenticity of works purchased there. >> coming up, why you will to think again about using it -- why you may want to think again about using a plastic bag for your groceries. stay tuned.

>> more clarity. more options. high resolution appeared to appear live streaming. experience dw-tv on the internet. dw-world.de. get more. >> welcome back. one of the world's biggest plastics trade fairs is set to get under way on thursday in duesseldorf on germany, and insiders say they are expecting double rate growth rates with the man in emerging economies in places like china and india. plastics consumption is forecast to double in the next five years from 20 kilograms to 36 kilograms per person annually. good news for manufacturers, but not such good news for planet earth. here is a look at a new film that aims to teach us about the dangers plastics pose for our world.

>> plastic is certainly useful stuff. verset tile, resilience, it is almost impossible to imagine a new life without it. this film maker has just made a documentary called "plastic planet," examined the influence of the plastics industry on our lives and even on the way we think. them that if we buy a drink in the supermarket, they only want us to think about the drink itself, not about the fact that we are actually buying a plastic bottle and certainly not about what might be in that plastic and what might come out of it. >> what is in the plastic and might come out of it includes chemicals suspected of causing damage to human cells. scientists have detected components from plastics even in the bodies of small babies. another problem with plastic is that once it is made, it is

almost impossible to get rid of. it bailey decomposes, a problem visible not just on land, but increasingly on see. it is estimated that 10% of the world's plastic waste ends up leading the world's oceans. scientists have discovered huge clouds of plastic waste under the surface of the water. this is not san you can see in the water. it is plastic. >> you do not see it when you are on the boat, but when you start looking for it, even in all of our service nets, this is what we found. this small material is hard to clean up, but it is potentially the most damaging to the marine life. >> fish and birds often mistake the plastic for food. they eat it. their stomachs fill up, and then they starve to death. microbes of sort of plastic as well, bringing their components into the food chain. the argument is that these are unacceptable problems that need to be addressed.

and here, cleaning up plastic waste on a japanese island. more evidence of the plastic planet we inhabit. them in the very first man made plastic was created by alexander parks, who presented at the eaton 62 great international exhibition in london. essentially -- a century and a half ago, who could have seen the environmental damage it would have cost? one of the worst culprits, the common plastic bag. worldwide, more than one trillion are used each and every year. on average, for just 12 minutes, to carry home shopping. once thrown away, they take anywhere from 400 years to 1000 years to decompose, so is there an alternative? one german company thinks so and has started making packaging materials out of what are known as bioplastics. here's mroe.

*more -- here's more. >> a typical german breakfast table with a typical german breakfast on it. and after it has been eaten, a typical pile of german waste. this is a possible alternative -- a material manufactured by german company alesco, intended to be as practical as normal plastic film, flexible but resistance to tearing, but it is made from starch. it is what is known as bioplastic. >> in contrast to traditional materials, the most controversial issue is sustainability. it is a material that is renewable and in the interval, it is perfectly feasible that they could be recycled and reused for the same purpose or a different purpose. it is a completely different

prospect to current materials. >> this film can decompose in just eight to 12 weeks, turning into water, carbon dioxide, and soil. alesco also produces packaging for fruit and vegetables, but german officials are skeptical that these products can solve the problem of plastics. >> it is better for us to take a multi-pronged approach. we would like to see more materials we use. we need to encourage consumers to use bags more than just once. putting these bags into compost piles is not as environmentally beneficial as reusing them. >> the bioplastic packaging is still a long way off from reaching the markets, too expensive, three times the price of using a normal bad. >> we are able to bring these products to market, but as a supplier, we are dependent on what our customers order, and if

they order more traditional plastic products, then that is what we deliver. >> so bioplastics remain a niche product for now while plastics continue to fill the event. >> one of the most unusual products made from plastic is to be found in japan. is food, not food that you would eat, but plastic reproduction of a fire mills that restaurant owners hope will persuade customers to come inside and try the real thing. we went to meet a japanese family that runs a small business specializing in creating these imitations of popular cuisine. in japan, many restaurants have displays outside showing customers what they can eat inside. the meal models used to be made out of wax, but in hot summers,

they would sometimes melt, so nowadays, every conceivable food offering is lovingly recreated from pvc. the process of creating a plastic meal begins with the original. this is a meal that is going to be recreated. tuna fish, salmon, and shrimp, to ensure the plastic version is accurate, the dish is photograph from every possible angle. then, the work begins in earnest, with most of to create the individual ingredients, a very japanese specialty produce in a small family business -- with molds to create the individual ingredients. the job is to create food that cannot be eaten, but nonetheless to whet the customer's appetite. in the oven for 15 minutes, and this true to life, we will be ready. >> you can tell realistic plastic food from the realistic

colors, and it is soft and flexible, almost like the real thing. the tuna fish looks even better than the real thing because we mix in different shades of color. the salmon, too. we paint white lines on a sole looks more genuine. >> they used use the same old supreme models of shrimp for meals for the same customers, but expectations are higher, and every plastic dish is prepared individual. the customers want an exact and perfect copy of their meal, no bigger, though smaller, though they do allow a little bit of extra color. those photographs from earlier are used to check the accuracy of the reproduction. and then, the finished product is taken to the sushi restaurants. the original and coffee are placed side-by-side for comparison. the sushi chef is pleased with what has been created. the biggest compliment for these plastic coats is when their

customers tell them their food looks delicious. >> that is our "in depth" looked at the plastic planet. thanks for joining us. captioned by the national captioning institute --www.ncicap.org--

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>>this week on world business... >>as europe tentatively recovers from recession, which countries are leading the way and why. >>the recovery started already some 1 year ago with increased demand in china which then kick-started the south american markets especially brazil >>we meet the 1st lady of malaysia, rosmah mansor and get her take on the crucial role education andthe fostering of gifted children can play in the development of their nations. >>you know the university said it's going to cost us 3 million. i said no go ahead, it's worth it. you know? investing in these gifted children. >>and unmanned aerial vehicles are exploring new territory away from their military roots in what could be a massive new market.

>>hello and welcome. i'm raya abirached and this is world business, your weekly insight into the global business trends shaping our lives. since it emerged in september that germany grew three times faster than expected in the second quarter, the prospect of a real recovery from recession in europe came a little closer. but while recovery in a select few other countries looks robust, others in the eu still sit uneasily on large piles of debt. >>reporter: just outside munich lies the campus of semi-conductor maker infineon. it's one of several german exporters currently staging strong recoveries. like many german firms, infineon was hit hard

by the recession. >>bauer: i'm in semi-conductors for the last 25 years and all these years i haven't experienced such a steep downturn as this one. we were down in some businesses on a quarterly basis 50% as compared to the previous year. all in all the year 2009, was 22% down. >>reporter: infineon's share price tumbled from well over 4 euros to just 40 euro cents. to regain the confidence of the capital markets, the company took drastic action ... cutting costs by 600 million euros, firing 15% of its staff, and selling off non-core businesses. now in 2010, that forced restructuring is paying off. >>bauer: with 50% growth this year, outperforming the 30% growth of the semi-conductor market and with a verybig turnaround in profitability from making losses to making decent double digit operating income and having a good balance sheet. >>reporter: with 40% of its revenues

coming from asia, infineon has benefitted from a pick up in asian markets. business has also been boosted at home where german car manufacturers are restocking their inventories to meet renewed demand for vehicles. >>robertson: we are confident as we come out of this year that we will see some momentum and looking into 2011 wethink that will gradually increase as well. >>reporter: increased demand for germany's exports drove growth of 2.2% in the economy in the 2nd quarter. as a result, the european commission has revised its forecast for german growth this year from 1.2 to 3.4%. germany seems to have finally shaken off its reputation as the sick man of europe. >>windle: while german economic growth in the second half of 2010 isn't going to be as fast as in the first half, there are signs that the german economic recovery is broadening, moving beyond export led growthto more sustainable growth driven by german consumers. falling unemployment and expected

increasesin real wages is persuading german people to start spending again. >>reporter: before the recession hit, germany had the 2nd lowest growth rate in the eu, wages were too high to be competitive with cheaper eastern neighbours and german savings were being pumped into countries like greece, portugal, the uk and the us - helping fuel booms in those countries while germany faltered. >>sinn: now banks have become more risk averse. they don't dare to buy greek government bonds. they don't dare to finance a spanish builder or to buy structured investment projects from the united states so where to put the money? they can buy gold, they can invest in natural resources but the chinese arealready doing it and the prices are high. so they offer their money to the german investors. >>reporter: while germany is on track to rack up the fastest growth rate in the euro zone in 2010, in the eu as a whole it's

expected to be much smaller sweden that records the fastest growth rate, with a 3.9% forecast. sweden, like germany a largely export driven economy, has experienced renewed demand for itsproducts. among sweden's leading exporters is truck company scania. >>ljungberg: senior vp corporate relations, scania the recovery started already some 1 year ago with increased demand in china which then kick-started the south american markets especially brazil and then the asian market took off and now we also see some recovery then from low level in europe. and what we saw in the first and second quarter from the results in this company was that we pretty quickly came up to record levels in margins so i thinkwe had a very positive effect of handling the crisis in the way we did. >>reporter: swedish companies are benefitting from a strong financial system and access to credit. the country did not

experience a financial or real estate crisis on the scale seen elsewhere. sweden's banks andpoliticians learnt their lesson during the country's own financial crisis in the early 1990s, when two banks went under and the others were taken over by the state until they recovered. >>edberg: from the historic experience and the banking crisis in the early 90s, the banks have had a better position to be set and also the policies are in the right place. we had this surplus in the government finance and we had a debt in control which means we had a cushion for taking in the financial crisis this time. and i also think that of course we had little help by our floating currency. >>reporter: swedish company scania now hopes to be back at pre-crisis revenue levels by 2014 but with their largest export market europe still weak, a great deal of uncertainty remains. while germany and sweden are running trade surpluses and growing well,

countries including ireland, portugal, spain and greecehave large deficits, high unemployment, and anaemic growth with credit still hard to come by. europe may have navigated its way out of recession but it remains to be seen whether it can stay afloat. >>the first ladies of many countries often play a merely ceremonial role in society and politics. but last week 14 first ladies and representatives of 28 nations met in kuala lumpur to try and tacklethe issue of how to improve children's education and welfare. the three day inaugural first ladies summit, which was hosted by malaysia's first lady rosmah mansor, brought together the wives of leaders from around the world in an effort to go beyond rhetoric and achieve concrete results. eckart sager sat down with the first lady of malaysia to find out more.

>>reporter: madame first lady, thank you very much for joining us on world business. >>mansor: welcome. thank you. >>reporter: you have gathered here more than a dozen first ladies from all around the world here in malaysia forthe first ladies' summit. what are the objectives of the summit, what are your goals? >>mansor: i feel that each country will have their own peculiar problems, depending on you know the continent,the part, which part of the world you come from. some countries may be suffering from malnutritionof the children, diseases that the children have, birth rates, death rates and other social problems. and we will find a common problem, probably which are faced by all the countries of - by the first ladies in their receptive countries. probably that will be our priority. and later on you know we will talk about problems peculiar to each country ... depending

on the seriousness of the problems in their own respective countries. >>reporter: you've made assisting and fostering gifted and talented children one of your top priorities. can youtalk a little bit about some of these initiatives? >>mansor: our gifted children are really our important asset. you cannot sort of detect a gifted child unlessyou have exams. i took a quick trip to john hopkins university, department centre for talented youth, so, you know, they gave me all the briefings and what other programs they have, how do they do it, who are the children, how do they conduct their exams. and i worked together with our national university. so they formulated a program, we started at first with summer camps. so we did that, they helped us a lot.

we formed a joint venture then they say oh we've got ... you know the university said it's going to cost us 3 million. i said no, go ahead, it's worth it. you know? investing in these gifted children. then i say why don't we have a gifted school? we managed to get about 60 million ringgits. so we have built a gifted school that should start early next year. >>reporter: but you also work with musically talented children, correct? can you tell us a little bit about that? >>mansor: after i've gone through that, i said hey, you know we also have talented children in music, in dancing. i said why waste them, you know? at least if we have got programs like this there is somewherefor them to go to, to develop their talents. so we formed this program for talented children for music, dancing and also

singing. so we've got a choir now, we've got an orchestra >>reporter: girls in particular though, are being marginalized in some muslim countries. what are you doing to address that here at the summit? >>mansor: in malaysia, we don't have problems like that. girls are encouraged to go to school, they are encouraged to further their education. in fact in our universities ... most of our universities, there aremore girls than boys. it may be a problem in other muslim countries where they were more strict about their girls. but i find that they're beginning to come out. when i visited the middle east, i supported the ladies there. i can see that there are more and more women coming out, doing business, going to universities. i can see that it's a changing phenomenon. it's a changing

scenery. the ladies are coming out. but what is interesting is, as i said, we want to be modernized, we do not want to be westernized >>reporter: what is the role of the first lady in the 21st century? how effective can they be? >>mansor: i think the roles of first ladies are changing now. maybe, ten, fifteen years ago ... the first ladies were only supposed to be - to stand beside the husband or even three steps behind the husband butas women are getting more and more educated that role is not relevant anymore. why don't we give a little bit back to the society. if you can give more, so much the better. and to me, that's also what islam teaches us to do. if you are able and capable, you are supposed to help those who need

your help. >>reporter: one last question. what is next? how will you develop the outcomes of this summit? >>mansor: we cannot solve all the problems at one time but let's prioritize. what are the important ones? so that's what we want to do and we would also like to have this declaration. let's hand it over to the united nations so that the united nations is also aware that these problems really exist and becausethis is based on our discussion, our summit. it is not something that we imagine >>still to come on world business... >>the sport with runaway bulls that has become a runaway success in the us >>moving from the military to the mass market. unmanned aircraft could soon be a much more common sight in our skies. >>on the rise... and the rest in just a moment on world

business... >>drones or unmanned aerial vehicles have been used for surveillance by the military for some time. but right now a multi-billion dollar market for drones outside the defence industry could be on the verge of taking off. and it could be one of the biggest growth markets in aerial surveillance for decades to come. >>reporter: when a volcano erupted in iceland last april sending ash into the air - civil aviation authorities imposed the longest peace time shutdown of airspace over europe ever. the cost to airlines, businesses and tourists ran into the hundreds of millions of dollars. was it an over-reaction? was it safe to fly? this tiny noisy contraption might have found

the answer. it's the latest new drone to be developed by some of europe's best aeronautic researchers. with a camera and sensors on board it can read ash and chemical levels and send readings back in real time to any ground base. >>bockman: this drone is actually made up of pretty simple technology. it's only worth say a thousand dollars, however the market for drones could be worth around 100 billion dollars within a decade. >>reporter: the civil drone potential is being referred to as the "3d" market where drones carry out dangerous, dull and dirty surveillance in the place of manned vehicles. in fact it could be one of the biggest emerging markets in civil technology since a bunch of kids built a computer software company in seattle. >>ronfle-nadaud: these drones do not pollute and are tiny and easy to fly. the cost of operating them is very low andthey can go pretty much anywhere and can carry out various functions thanks

to a tiny camera on board. so between the low cost and ease of use they have a real future. >>reporter: just outside the french city of bordeaux - more known for world class wine - a new venture is underway. these building houses start ups trying to get ahead in the civil drone market. at the moment it's a business that is counted in the hundreds of millions of dollars. but that could change very quickly. >>drai: like all emerging markets where there is a huge potential for companies that come up with the right solution. there is no reason why this won't double or triple every few years... this could take off very quickly. drones interest all those who are interested in investing in new technology especiallygreen technology because these drones can monitor activity on a pipeline for example. so a lot of people are interested. >>reporter: one start up is building a series of small drones for the french fire service. the planes will be able to send data back during forest fires and they cost a tenth of that

of a standard helicopter andhundreds of times less to fly each mission. the military market for drones is well established butcivil applications opens up whole new opportunities for both sides. >>mazel: i wouldn't say the military market is saturated because there are new systems coming onto the marketthat are not yet used by the military. take this small device behind me. tiny applications like this could be really useful. on the other hand the civil market is totally new and ready to be filled >>reporter: this man has spent more than 600 million dollars on drone technology. he runs one of europe's two biggest military companies cassidian - the defence wing of eads. >>but he says with the latest drone technology the line is now blurred between military and civil applications. the talarion drone for example could monitor crowd trouble at a football ground or go

behind enemy lines in afghanistan. >>zoller: the business has just started. we are now going for a next generation mission aircraft capacity alsoin an unmanned sector and we will therefore see more and more of such vehicles besides the usage incivil applications. you can't differentiate really between defence and a civil side. it depends on the mission the user wants to conduct. >>reporter: in fact these drones sophistication have made one thing abundantly clear - pilots are in theory at least completely obsolete whether it's a fighter jet or the plane you take on holiday. >>zoller: technology wise... its rather easy going. there is no problem to run an aircraft remotely. the second issue is acceptance of passengers. the people from airbus are very much aware. so it's not a technical problem. it's more a problem of acceptance in the market and certification.

>>reporter: in fact the applications for drones stretches the imagination. those university engineers you saw earlier ... have just found a new way for bosses to snoop on their employees having a siesta down the corridor. the system just needs to be perfected. >>in the united states, the professional bullriders series is rough, spectacular, and for the best riders, extremely lucrative. from beginnings that could best be described as humble, it's not only developed into the world's premier bullriding competition... but also a genuine entrepreneurial success story... >>mauney: i lacerated my liver, broke all my ribs on my right side...bruised my kidneys, my spleen. bull stepped on me.

>>clarke: i lacerated my liver..bruised my lungs, broke some ribs. i was in intensive care for about 5 days. >>reporter: it is quite frankly pure madness, but it's brilliant to watch and for the 40 men competing on the professional bull riders top tour, a chance to display some incredible skills.... >>mauney: from the time you nod your head that you get off its all reaction. if you're thinking about it it's too late... >>elliot: some guys just look smooth and make it look easy and then some guys look like its just a dogfight every time they ride one. >>jong: so the bulls range in size from about 1100 to just over 2000 pounds. when the rider's ready, he willnod his head, the chute will open. then he's got eight seconds to impress the judges. as you can see he's off there... and preferably... not get killed. he didn't last

eight seconds. >>reporter: the pbr tour is a true american success story...a story that started in 1992 when a bunch of bullriders decided to break away from the broader rodeo circuit that the sport had always belonged to... >>lambert: the first day there were 11 of us and we put 1000 dollars apiece in to form this company and then weoffered it to the top 30 bull riders in the world at that time in professional rodeo. that's where we all came from. >>reporter: 22 took up the offer and they never looked back...today the tour runs over 300 sanctioned events a year and in the last 5 years... ticket sales have almost doubled... >>gleason: we'll sell almost 2m tickets this year just in the united states. and then we've got events in canada, brazil, mexico and australia too. >>reporter: if they so wished, those initial backers could today cash in their shares for over $4m... some have... but others prefer to remain involved with an enterprise

that is as much theatre as it is sport... >>rasmussen: we walk a fine line between a professional sport and a broadway show or variety show. and you have to really focus on the competition because to the riders, it's their living, it's their sport. to us,we want to make the ticket worthwhile. >>reporter: a key part of that ticket are the bulls themselves, and some are stars in their own right, worth over a million dollars... specifically bred for bucking, certain animal rights activists have raised concerns about their treatment...but organizers are adamant any criticism is unfounded. >>lambert: ...they're always in great shape... they're fed the best feed because they are athletes and they have to be in the very best shape they can possibly be in and if a bull is hurting in any way he won't perform as well. >>reporter: a good performance from a bull can of course spell trouble

for whoever is on his back, but remarkably, a grueling 11 month tour now pulling in over 100m tv viewers has only one recorded fatality. one major reason that figure isn't higher... the work of the tour's unsung heroes... >>goram: ... sometimes you gotta get your hands on them... sometimes you have to get run over....just whatever it takes to keep them from running over the cowboy. >>reporter: in it's first year, the pbr's champion won less than $100000 in prize money...this year, the top rider will walk away with over $2m. and it's fairly safe to say, he will have earned it... >>it's a man's sport. testosterone... >>there ain't no adrenaline rush like sitting on the back of a bull that's 10 times bigger than whatyou are and trying their best to kill you. >>it looks very dangerous though >>i guess so. it's all about being a man i guess, you know. >>what do you think? >>it's awesome. it's probably the best sporting event i've ever been to. you know all the energy that's going into it. from the crowd and the entertainment

and the rider - just having a blast. it's awesome. >>reporter: but adulation or not... make no mistake... few of these riders are leading a pampered lifestyle... >>elliot: i try to travel as cheap as possible. we split rooms as much as we can, just to try to cut costs down. >>mauney: shoot this year in one week i went from cheyenne on tuesday to livingstone montana wednesday, ubay city california thursday, weatherfrod texas friday and then san antonio i was saturday sunday. >>reporter: and one rule applies to every rider... no show, no dough... >>elliot: we don't' have guaranteed contracts in this sport, you know. if we're sitting at home we're not getting paid. >>reporter: which also means riders are seldom in peak physical condition... >>clarke: it's not one of them things where if you feel sick you're like i'm just gonna stay at home today. you've gotta get on no matter what. >>reporter: it must be said a lot of riders did seem to be limping. groin strains and torn ligaments abound. allthe riders wear

a reinforced vest, but helmets aren't compulsory... but whatever they're wearing for one simple reason...the line between one night's triumph >>reporter: .....and another night's trauma is a narrow one indeed... >>elliot: ...every time no matter what you're gonna hit the ground. >>reporter: but if you don't hit the ground till after the buzzer sounds, the result could well be described as 8 seconds of pure joy... >>mauney: you are on a real adrenaline high after something like that? o yeah. when you hit the ground after going like that you feel 10 foot tall and bulletproof. >>reporter: which perhaps explains why even if their sport seems like pure insanity....for these men, it truly is the sweetest form of madness... >>mauney: my dad always told me from the time i was little...you play the game, you take the pain. >>elliot: it's just exciting. it's an adrenaline rush. you just can't explain it really.

>>clarke: you cant' get that feeling anywhere else. so the day that that goes away is when its time not to do it anymore. >>that's it for this week's world business. thanks for watching. we'll see you again at the same time next week.

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