bombs, effects, things of that nature, i know that is what the super bowl spots are typically all about, but it's let let's see what kind of effects we can pursue and throw them in the huge bucket of special effects, that is what i take out of it. >> this is what i expect from a super bowl ad, way over the top, you know, super production values, worked for me. >> i loved it. i absolutely loved it. the whole thing that held it together at the end was it's epic, that is what the commercial was, it was a super bowl spot. >> i'm with gary, i'm a writer, i thought it was too much, not enough story, i missed the hamsters. i missed the kia hamsters. i was looking for one. >> you're talking about the kia soul. >> the critters to your point, my dog loved the volkswagen ads.

>> bmw spent on this, anybody want to talk about their ad? >> i think it's split decision on that one. i liked the diesel commercial, i think they needed to catch up on diesel and let people know, but they said they would do two surprising things that would surprise americans in their ads, the other one was a yawn, i thought. >> that didn't work for me whatsoever. it's curious to see bmw spending so much advertising money to say we're made in america. >> i'm not sure that resonates with the bmw buyer. i understand from talking to them they are trying to get away from the hard-core performance image, which research says attracts a lot of people but puts off a lot of people but i'm not sure the fact the x-3 is built in south carolina is the headline, i don't think that is going to sell a lot of x-3's. >> audi did the whole thing with kenny g and the prison break. >> i thought that was

funny, an interesting way to get at it. lux you are write luxury with a. inspired how they laid out that message, which you're seeing a lot of that similar message out there if you notice. this is the new luxury, the new style. they did a nice job of it. giving audi an interesting personality. >> this was another great super bowl ad, very high production values, 60 second ad, i like that. >> this teased it on youtube with the longer videos about luxury prison is what it was. >> breaking out of luxury prison. >> interesting thing because after autoline we encourage people to on the web for more, i would encourage people to look at the longer form versions of some of the ads because i think especially in the audi case they are more interesting in the longer versions online than they were in the game i think. >> chevrolet ran five ads,

here is one of them. good evening. what would you like to do? >> facebook feed. >> best first date ever. >> what do you think of everything chevy spent on the super bowl? >> i was disappointed in the chevy work in the super bowl. a lot of it was just kind of -- they had a big opportunity to really make a big play and it just fell flat. >> you guys agree? >> i would have to agree, i keep waiting, you know, for gm and particularly chevy, the bulk of the company, right, to have this break-out creative moment. they hundred launched a new law- launched a new line, it hasn't come together for me yet, in a real signature powerful piece of creative.

>> okay, enough super bowl for the moment. let's look back over the last year or so and take a look at what automotive advertising you guys liked or didn't like and gary, let me start with you. let's look at this jeep grand cherokee ad. >> the things that make americans are the things we make. this is always been a nation of builders. craftsmen, men and women for whom straight stitches and clean wells matters of personal pride. they made the skyscrapers, and the cotton gin, jeep 4 x 4's. >> jeep is trying to make a statement of we are what we make, we make what we are, what do you make of that? >> i think they got jeep back on the right track. took major detours over the last few years but thankfully they've gotten jeep back on where it should be. i think it's coming out of the detroit chrysler spot that was ran on the super bowl i think right in the wheel house of that.

we make big us, and i think it was fantastic. i think it's a huge idea for jeep and going to be fantastic as they move it forward. >> i agree with gary, it should be noted the same agency that did the chrysler super bowl commercial. >> proof is in the pudding. we may love the ads, does it move, the grand cherokee is off to the races, selling very strong, so apparently the ads are working. what about this other one that dodge did, david? george washington charging at the battle. >> i think this was the best automotive ad of 2010. >> really? >> i do. >> oh my gosh. you know nothing, get off the set! ♪ >> this idea of putting a character who looks freely anlooksfreakishly like george

washington. >> as long as the dollar bill looks like he did, right. >> to have him driving a challenger in this battle scene, even the back story in the ad is great with they happened on these reenactors, colonial reenactors, i thought it was a bold stroke, completely unexpected thing, first use of george washington in an ad i wasn't offended by that was so well done. >> not just on presidents day. selling furniture. >> exactly. i just thought it was so totally engaging, unexpected, thee theatrical, i can't describe to you really very much -- none from honda or acura in 2010, toyota is a reach for me, so it's completely memorable, that is a big part of the game. get people curious about the products. >> it's whiteman, kennedy,

portland, they are wavingle wavg the flag, commercial broke at 4th of july, that was the seed of the whole thing, done very well. >> the other part that is really i have to agree with jean and david, they really nailed not only creatively, but george washington coming in a field with the british army chasing him down but the idea of the strategy behind it, how dodge it is, it's purely dodge. going back to the days of hey, you have a hemi in that do. if you look at the other commercials and the communications from dodge, they nailed the dodge ad. >> i'm glad you liked it, i didn't like it. going back to the proof in the pudding, sales of the challenger are up strong. you were about to make a comment? >> i was going to say that again, olivier francois told me he green lighted the ad as soon as saw nigh it in story

board, the americans were like not so much, once they saw it on film, they could see that -- i think it's interesting that this french-born guy working for an italian car company all these years, is now in the u.s. and seems to have i think a very good antenna for how to walk the line with the american-ness, american values without saying buy american. >> you can see a thread through it all as you look from the super bowl spot for chrysler, which was we're not hiding the fact we're from detroit, we're american, right into the jeep, what we make, make us, it's very straightforward and right to the -- right between the ice, the way the eys

in america you got right, cars and freedom. >> let's talk about one thing dodge got wrong because there is an ad with kittens in it, that you guys are all laughing, you don't like this ad. >> out to lunch, the same agency. but we should give them all the credit -- i wondered what they were thinking. people with crazy cat heads on, like a spy genre trying to make the minivan appeal to men. what this is? >> babe ruth led the league in home runs and strikeouts, so i like that, maybe as a journalist it makes my life easier to write about these things, i also like it. i like they are taking chance also. >> let's move to what ford is doing with the fiesta, let's run this one. >> no keys? >> no. watch this.

>> any comments, what do you make of ford trying to create a whole movement around the fee tease? >fiesta? >> ford set the bar for the media a year out, just for any advertiser, they set the bar and it was awesome. plus, it had great metrics if you look at the consideration and awareness for the brand, for the car it was awesome. >> i totally agree. they had awareness approaching 40% or something before they ever ran an ad in the target demographic, just with all the social media stuff they did, and higher consideration and awareness than the fusion

had after five years of spending in the hundreds of millions of dollars a year, so yeah, i think it's they set the bar for social media campaigns, absolutely, was effective. >> gary, you like the intertwining of advertising and social media, you think it's effective? >> i think you have to do that to succeed today. i think what they've done is fantastic, i think as jean said across even forget about cars, communication and advertising in general, you have to do it that way and you have to use social media, you have to have a message first, as opposed somebody saying we'll do social media, they thought it through, and it worked great for them and simple concept but they lever rage levd it. >> when you put it out to social media, other people are controlling your brand and product message. they have the product right, they felt comfortable, farley was nervous.

>> we ran a program with jim farley called travels with far lie, that iley, that wy question, when you start letting these people not trained journalists start reviewing your cars, watch out. he said yeah, but they are willing to take that, they believe in the product strong enough as you guys know with the new ford focus coming up all new car, they are taking the same playbook that they used with fiesta and using it on the new focus. >> as a trained journalist, you need to train journalists. i will say sales for the fee tease havheisfiesta have not ta. it has to do with unemployment and under empt ploemployment. >> the fiesta has caught up with the honda fit in sales. i think fit leads that

genre, i don't think people are buying sub compart cars, period. let's go to the other end of the extreme, look at this toyota sienna minivan ad. ♪ >> this goes out to all you minivan families out there, in the sc, in the house. >> when my mothers and father at. >> where my kids at? ♪ where my kids at, where my kids at, where my kids at, where my kids at ♪ >> seriously honey, where are the kids? >> they are right there, see? >> what do you make of this? >> well, much like i think what dodge was trying to do with the kitten spot trying to take the stigma of van, minivan off the vehicle itself, i think these guys have done night a way that it it makes you smile, a minivan

can be fun, doesn't have to have baggage attacked to it they nailed the strategy dodge is trying to do in a nice way. >> real tongue in cheek, people love their minivans, this is a young family, they used this creative across the web and all over the place,mtv, i think it resonated with a lot of the target audience, was great, smart advertising. >> i grudgingly agree it was a very good campaign. i never understood the stigma around a minivan i never minded driving one. that is one of our cars at home but i grudgingly admit they did ghat right. >> i totally agree, i think minivans are practical. what i find interesting, every time any car company and they all tried it, is to do ads and or styling of the van, for people who can't stand minivans, you're wasting your money. people who hate them won't buy them. people who buy them, buy them because they have to. i thought that toyota did a good job. swagger wagon, i love going to you tube and watching the video i thought they did a

good job of it. general motors, let's talk about them for the moment. new head of marketing, trying to shake things up. what do you make of the ads that chevy or i shouldn't just say chevy, general motors has run in the last year. >> they have been going through many, many transitions, as you know. not only internally but through marketing and advertising agencies, i think they are trying to find their sea legs on this stuff and i think there is still a lot to come out of there. they still haven't really hit the potential yet. so there is a lot left to be seen. >> my ride is here. >> yeah, i got to go. he said he was a professional student. >> no, of life. >> single lane ahead. i will will be northbound that lane. >> a lot of change for

them, hopefully they'll get on a good path there. the early work is kind of so-so, so far, but hopefully they'll get back on track. the internal, all the people that switched seats, even now joel has moved to global marketing, so his man from hyundai, chris perry is in charge, this should be an interesting year for all gm. i still think they need to do something with buick, take it up a notch so the advertising matches the product. >> i'm not sure they brought in yet enough people from the outside to effect the change. a company like gm you have to hit singles and doubles and trip hes and homles and hom, i'm not convinced people in the middle are carrying out the brief to the extent they need to yet. i just think, very, very

good agencies here, and i'm not seeing the work that i expect yet from those agencies. silver stein, terrific agency, second go around with gm, i'm waiting for the great piece of work to come for gm, that is a client problem not an agency problem >> there is still probably a lot of fear in the ranks of gm that they are afraid i got the new guys at the top, maybe i'm not so secure here, there have been people let go, in the middle ranks, they are watching their step and they don't want to rock the boat, they don't want to take a risk. >> i think there is a lot of process and paranoia in the ranks that is preventing good breakthrough work from coming out to the rest of us. where you look at chrysler, they get a guy at the top who is mister i'm going with my instinct, and so we're seeing more striking work coming out of chrysler

because of that. >> only thing you guys are experts in this, super hyper critics, i keep saying the proof is in the pudding and the pudding is in the sales, and gm's four brands, their sales are up strong, retail is up strong, so you may not like the ads but it seems to me they are working. >> what are you comparing to, some of the worst years -- >> they had good product before it didn't sell all that well. now the same product things are selling better not just because the market is up, they're gaining market share, a rising tide rises all boats, but gm is rising faster than the rest of them in many cases. that is why i think their advertising is working. >> their product is working and their pricing is working. a lot of things working in concert, but you're right, we're experts, so-called, i hesitate to use that phrase to describe myself, but in

terms of writing about the story or having stuff to -- that spreads socially and that sort of thing, i'm just not seeing it yet. story of gm is not unfolding yet, you know, for these brands. >> we'll have you guys come back and give them a report card later on in the year here, see how they do. we'll have to wrap-up this part of the show. david kiley, jean halliday, gary tope loo ski. topolewski, thanks so much. i will be back with closing thoughts. one of the things i love about discussion advertising is that everyone has so many different opinions. you can argue about the creative aspects of the ads, produce duck should be values or the effectiveness of them. by the way, we did a little more arguing about these ads, if you like to hear more of what my panel had to say, find more in the john's journal section of our

website. but, that brings us to the end of today's show. for all of us here at autoline, thanks for watch, see you next week. captioning provided by caption solutions, llc www.captionsolutions.com. u

>> welcome to travelscope with joseph rosendo where each week you join us as we accept the world's invitation to visit. this week joseph continues his colors of malaysia adventure when explores the eye lands of penang and langkawi and discovers more of malaysia and its people.

>> from the colors of malaysia festival in kuala lumpur and their streets of historic maleka, this week we take off to experience the islands of penang and langkawi. we are continuing our colors of malaysia adventure. we are now in penang. as we learned in malaysia, everything begins with a good meal, the special dish here in penang is char kuey teow which is like burnt noodles. that's what it roughly translates it. let's fine in the hawker stalls along the street the best one. some of the best meals i had in malaysia were in the streets. in georgetown, along es kachang

lane, there are dozen are of hawker stalls to choose from. you can hardly go wrong. traditional ingredients and no doubt a few secret ones go into the famous meal. >> another excellent cheap meal in malaysia. this costs about $1.50. it looks like a sundae but it is lighter and meatier. this is es kachang. this is just ice. and inside it has all these little secrets like beans and corn and root beer. my favorite way of getting around is more of a cultural experience than transportation. >> the trishaw is really the way to see penang, the hold heritage part of penang. in comfort and at a slow pace.

>> we have the right-of-way. we are the king of road in the city of georgetown. >> it is wild being out here in the middle of the traffic. >> a heritage area trishaw tour through historic georgetown takes you past grand colonial structures and monuments through little india to chinese clan houses and temples. the quan yin chang temple is devoted to the goddess of mercy, good fortune, peace and fertility. >> we light candles to light up the future. when they are light there won't be demons around. it is a way of respect to the goddess of fertility. >> from the goddess of mercy temple we travel to a clan

house, part temple, part meeting hall for the chinese of the same name. the koo kongsi. >> bill by the clan of the koo. this is built for new immigrants of the same clan when they arrive from china. so new immigrants of the koo clan when they arrive, they come to this clan house to seek help, money or shelter until they find help on the island. >> saw the overthrow led by the tyrant king chow. if you look at the different animals, you can see the mythlogical features. most of these are generals and they are worshipped by the chinese in the group of 36, known as the 36 cholesterol generals -- 36 celestial

generals. >> this is called the cheong fatt tze mansion. it is named after the man that built it, cheong fatt tze. it is a man who came here with nothing, only a shirt on his back. built the mansion and then proclaimed himself as counsel general for all of the chinese that live in malay. >> we are at the mansion of cheong fatt tze, often called the rockefeller of the east. the restoration of this building won an award in the year 2000. it is one of the stops on the heritage trail, our last, but certainly not yours. there is lots to see when you are in penang. >> this is one of five courtyards in the mansion. the center of the house, they say this is where the -- i can actually feel something.

the house is supposedly feng shui perfect and it is also a bed and bec breakfast. where else can you say but a feng shui bed and breakfast. we go toward to batu ferringhi. a night market is a must. >> batu ferringhi night market is an exciting place to visit. it takes place every night of the week, you will have plenty of opportunities to buy a lot of stuff here. there is lots of stuff here, crafts, watches, t-shirts, jewelry, all sorts of things you want to bring back home which is typical of night markets throughout malaysia. wherever they are, whenever they are, they are a lot of fun. we will have some of that fun tonight. it makes me feel like it is the '50s again. these are nice. these are basically very comfy pants for around the house.

all sorts of different shapes and sizes. this is something that's very toik to malaysia and indonesia as well and really something lovely you would like to bring back. some of this is machine made so you have to kind of look at it and make a decision and ask the people who are selling it. there are a lot of tringets and strange gifts. there is good quality stuff here that you can get at good prices. these are runners for the table? made out of sandalwood? wow! smells great.