nothing calls them to the table faster. sunday morning ideas made easy. welcome to assignment 7. i'm cheryl jennings. today on our program. the remarkable ability of the squid to adapt to climate change it. >> will be two years in february. >> the dairy farmers that turned a sour milk market into a new trend. >> more and more retailers want e-mail your receipt. should you let them? "7 on your side" is coming up. >> cheryl: nearly 20 years and millions of dollars later a richmond superfund cleanup site isn't cleaned up.

laura anthony explains the levels are now back up. >> reporter: 18 years after it was first named a superfund cleanup site, it's as toxic as ever. >> within this narrow channel we're now seeing steady increases in the amount of ddt that we find. >> the environmental protection agency recent review shows higher levels of ddt than before it began in 1994. it was contaminated in 1940s. it was banned in 1972 after it was found to kill fish and prevent birds from reproducing. it's also harmful to humans. higher levels of ddt come despite years of dredging and tons of contaminated soil in the 1990s. >> now what we're seeing is all of sources, which we haven't

been able to identify more ddt is creeping back into that channel. >> in 2006 the epa review showed levels rising but the latest levels put it 30 times greater in the channel than in 1994. >> the bottom line, it needs to be taken care of. >> reporter: a councilman worries about the i am mr. you you indications. >> it's a significant number of population that fish in the bay and fish near this area. this is a big potential health hazard for them. >> in richmond, marina bay, not far from the channel. he is not planning to eat what he catches. >> the concern here that there is still pesticide leaking into the water? >> yeah, i would love to fish here and not worry about zblig the epa has received funding from congress to do further

studies to figure out where the ddt is coming from and they are posting no fishing signs inside the channel. as for concerns about the fish in the greater bay area, the epa says so far the studies indicate there are no higher levels of the fish out here. some people limit of fish caught out here because of concerns about mercury. in richmond, laura anthony, "abc 7 news." america's cup wants to be part of the largest media campaign ever. it focuses on protecting the oceans. mark matthews shows us the environmental message of the world's biggest yacht race. >> the pictures are amazing. the message our oceans are in trouble. national geographic explorers and resident. >> the biggest problem that people don't know that the ocean is in trouble. so it's whatever we can do.

>> what he is doing the one world, one ocean foundation which has patterned with the america's cup authority to promote conservation to the largest media campaign of its kind. >> its huge campaign. we've dedicated our company, created a foundation. >> sean says one world, one ocean is the culmination of his father's career as a movie maker and someone that spent his life on the coast. >> we saw how the ocean changed especially in his own backyard, i'm at pointed where i can do something about it. i want to dedicate my company and see what i can do. >> the goal behind the videos is to increase ocean protection areas to give fish a chance to rebound and educate people about eating fish, what is sustainable and what isn't. third goal is to reduce plastic

pollution in the ocean. they will make three mees, one feature film, eight television specials and thousand online videos including service announcements that will play during coverage. it's to be seen as more the stereotypical rich man's yacht race and an opportunity to reach a wider audience. >> these public service announcements are big, whatever it takes. this is the time to do everything we can to make a difference. >> reporter: the america's cup partnership with the group has already started and a media campaign will extend far beyond the america's cup's races in 2013. you can catch what they are doing and see what you can do by going to our website at abc7news.com. look for this story and we'll connect you with one world, one ocean. >> cheryl: a mysterious squid that lives along the pacific

coast could be one of big winners in the climate change. >> these animals are on the move with two things on their mind, finding food and making babies. this video was taken by the monterey bay aquarium research institute. they can grow up to six feet long and weigh hundred pounds and they are survivors. >> i can tolerate no oxygen and extreme temperatures, cold and warm and can migrate wherever its warm. >> william is with stanford's university hopkins marine sfaigs station and expert on squid. in the middle there is a razor sharp beak. >> when it grabs food, it brings it up to the mouth and just sits there like a mincing machine. >> he was badly bitten by a

squid a couple years ago. they got their name because they live in the humboldt current off of south america but they have expanded their range north. scientists speculate because of warm water created by el nino conditions but the squids are doing more than moving. >> the new way they can adapt to climate change. >> el nino upsets the balance of the nutrients in the water. to compensate some squid have stopped growing and having babies a lot younger. >> they start reproducing 8 inches long instead of 2 and a half feet long. its huge difference in egg production over a few million, few tens of millions. >> these two squid are the same species and same stage of sexual maturity but one is dramatically smaller than the other. they aren't sure how long they

live. researchers look for a tiny crystal bone in the head about the size of the grain of sand. >> you can take those bones and cut them and then count rings, like rings in a tree. >> this image showing one of the bones magnified, you can see the rings. jumbo squid probably a year or maybe two, the smaller squids have to make babies quickly. they think that is nature's way to keep the species from going extinction. >> cheryl: and the team has an outreach program which is called squids for kids. >> coming up next from one country, north bay dairy farmers churning out a specialty. >> in a way, it's coming.

>> a california wine region once overlooked is on its way to be the hey guys, breakfast! ♪ [ female announcer ] if whole grain isn't the first ingredient in your breakfast cereal, what is? now, in every box of general mills big g cereal, there's more whole grain than any other ingredient. that's why it's listed first on the side. from honey nut cheerios to cinnamon toast crunch to lucky charms, get more whole grain than any other ingredient... without question. just look for the white check.

>> cheryl: from milk to cheese. changing strategy that came from the necessity is catching along with the new cheese country trail.

wayne freedman takes us there. >> in is rare down moment in the process have making cheese. we have the pasteurize go churning, the they are not terrify dropping and he seems embarrassed by the inactivity. >> reporter: along with the quiet revolution in sonoma and marin county, these roads and this stop are on the map as part of california's cheese country trail. >> did you know there was a marin cheese trail? >> not at all. >> nicasio valley cheese farm, they have worked the land since 1919. that is rick who runs the business end. scott who makes the cheese and randy who runs the dairy. they have worked pretty much most of their lives. >> it will be two years in february that we made our first cheese. >> for other dairy owners, this cheese was matter of necessity.

they wouldn't going to get by producing milk. >> blame it on oversupply. in 2009 small dare arise were losing hundred dollars percowper month. >> they recognized they had to somehow add value. >> try to position where it would consistently thrive rather than consistently be uncertain. >> might get $2 for a gallon of milk, you make it cheese, you can get ten dollars. >> 27 dare arise make the cheese. they employ some 400 people. they see this as a viable strategy to save family dare arise. >> it's doing more things. >> added value is labor and uniqueness. they went to switzerland and

brought family recipes back here. don't dare say cheese is just cheese. >> this is very challenging to make. >> with the kind of qarlgt quality that small operations can do it. figure two hours, hand turned, hand everything. >> why do you have a to turn the cheese? >> it keeps the mold growing nicely. >> if you like this and happy ending, this is a new chapter. generations down a family road. wayne freedman, "abc 7 news." monterey county is always a favorite tourist destination but now the quickly becoming a blind destination, too. karina rusk reports on a growing industry. >> in carmel valley is the shop,

wine maker he completed his 29th extra grape harvest. he says the region has matured over the time. >> we don't get enough respect but it's coming. >> they have been developing the wine reputation since the early 196ofgs. grape values top $280 million a year. vintners say the blue-green canyon located in monterey bay is one of their secrets to success. >> you want to be careful what you grow where but it gives us a huge array of microclimates we can practically grow anything. >> the climate diversity has resulted in more than 40 types and they are drinking it. from chardonay to sarah. >> this the winery we've been to monterey but at home we drink monterey wine. >> they produce 40,000 acres of

grapes each year and is home to 25 unique vineyards. >> they are scattered along three stretches, 101 corridor that spans south to king city. river road wineries south of salinas and popular opportunities along carmel valley road. there is wide range and size of operations from those battling tens of thousands cases a year to family owned businesses whose labels are only sold in a few places. the number of stopping is exploding. >> two weeks ago, couple wineries are going to open up here. >> it's tough to compete with napa valley but wine lovers are toasting the charm of the latest discovery. >> we've gone out and run into

the crowds and the price. >> the tourism industry is capitalize go on the great attraction and people are speaking up. >> you see that in the stores and starting to get notice and 90-point wines from most of the wineries here in monterey county. >> winemakers and lovers are saving the region out of respect. karina rusk, "abc 7 news" >> cheryl: still ahead, 7 on your side michael finney the pros and cons of getting your receipts by e-mail. the hottest job in silicon valley and thesearch for that male announcer ] for some reason those five food groups sound a whole lot better when you put them in a taco shell instead of a pyramid. old el paso. when you gotta have mexican.

fantastic! pro-gresso ] they fit! okay-y... okay??? i've been eating progresso and now my favorite old jeans...fit. okay is there a woman i can talk to? [ male announcer ] progresso. 40 soups 100 calories or less. -dad, why e you getting that? -thatis there a prize in there? oh, there's prize, all right. is it a robot? no. is it a jet plane? nope. is it a dinosaur? [ laughs ] [ male announcer ] inside every box of heart healthy cheerios

are the great tasting little o's made from carefully selected oats that can help lower cholesterol. stickers? uh-uh. a perhero? ♪ kinda. [ male announcer ] and we think that's the best prize of all. ♪ >> cheryl: your wallet may be overflowing with a lot of store receipts but the paper receipts may be slowly disappearing. michael finney explains what is happening. >> trend took off here at apple retail stores. customers could instantly receive their receipts here in their e-mail in-box. >> you can have it and it hars rather than all the paper in your wallet. >> now other retailers are following the lead. nordstrom's offer receipts by mail and urban outfitter and the gap. >> five years ago the way we

deliver things, it will be ubiquitous. >> he is ceo of seamless receipts. he says it lets shoppers organize their records and gives retailers a new way to reach out to customers. >> to help the customer and come back on the purchase. >> he says 30% to 50% say yes when offer the e-mails but is it good idea for you to give a retailer why your personal information to just get a receipt. some customers said, it is. >> i can make a file on my consumer, definitely greener and i don't like wasting paper. >> others see it an invasion of their privacy? >> now can't have my phone number or e-mail address. >> you may see your in-box flooded with promotions but you can opt out of receiving ads by

clicking a button or going to the step of calling customer service. others like gap stores won't send promotions unless you physically register to receive them. receipts can be a marketing tool. urban outfitters link customers to a store cat lock. some shoppers say it's too much interaction. >> i don't need my e-mail account getting clocked up save 20% here or there. >> the technology is just starting to get adapted. we aren't necessarily seeing the long term implications or how it could be abused later. >> the electronic frontier foundation are concerned that hackers could get ahold of personal shopping transactions. >> shopping transactions are often very sensitive. we may purchase at stores at certain times that we don't necessarily want a record of.

>> to set up a set place for e-receipts. >> i have my address for friends and everything else, junk mail, whatever it may be. >> reporter: all the trrlgs have privacy policies that promise they will not sell or share your e-mail address. however, some will keep track of your purchases. so before you hand over your e-mail address, ask the merchants skl how they plan to use your data. i'm michael finney, "7 on your side". >> cheryl: a record number of apps were downloaded over the holidays. that assault mother load for all those in silicon valley. >> nobody knows how many app developers work in silicon valley. michael is work on his first app that plays music on the ipad. >> you can make something good,

if you get the killer app that everybody wants. it's tricky and not easy to do. >> reporter: there are hundreds of thousands of apps for phones and tablets, only a handful are killer apps. apps for learning and sharing information but it's now global in multiple languages. >> a lot of countries have bypassed the web and gone straight to the smart phone for communication and information and access to the web. now, the demand. >> tim has dozen apps and he is working on several new ones, including a slot machine for the ipad. >> i think that it's a gold rush has passed, but at the same time there are so many problems you see in the world that are waiting to be solved with apps. >> competition is getting fierce. >> it's getting much more competitive with more than 5,000

apps in the store, but i think there is also a lot of opportunity. >> bill a start-up veteran would like to see young developers do their own start-ups. >> hire them and do anything in the world to have them here. even if they don't make it they learn so much more about the phone is changing our lives and i would love to hire them too. >> cheryl: coming up next, don sanchez takes us inside the living sculpture. a work of art designed to blend in with its environment. so, this is delicious okay... is this where we're at now, we just eat whatever tastes good? like these sweet honey clusters... actually there's a half a day's worth of fiber in every ... why stop at cereal? bring on the pork chops and the hot fudge. fantastic. are you done sweetie? yea [ male announcer ] fiber beyond recognition. fiber one. hey, i love your ceal there-- it's got that sweet honey taste. but no way it's 80 calories, right? no way.

lady, i just drive the truck. right, there's no way right, right? have a nice day. [ male announcer ] 80 delicious calories. fiber one.

that's been wrapped in a flaky crust stuffed with a gooey center toasted up all golden brown then given a delicious design? a toaster strudel. pillsbury toaster strudel. so delicious...so fun. mom, we're dying. no you're not, you're just hungry. make some totino's pizza rolls. we don't have any! front... left, totino's. [ male announcer ] well done mom! less drama, more fun! totino's pizza rolls. >> cheryl: school to your is display in sausalito museum. don sanchez has more. >> reporter: bending, weaving willow branches and sticks, creating a statue that stays

grand and intimate. reaccepting a hut. the sculpture resembles the ability. >> i like the quality and illusions i can cast. i had to figure out what to be able and joining. they entangle. >> reporter: they look defiant but change with the breeze. it's it doesn't look handmade, it looks like part in nature. nothing is set in stone for willow. >> we do preliminary drawings. a lost it is reaction at the time and lay it on the ground and get our footprint out and in there there is a ad-libbing and figuring out what is good. >> volunteers help and it's safe

people to walk in here. it's about making a connection with nature. you come inside, a sense of discovery. if you are an adult, this labyrinth is like a flood of childhood memories. >> there is a is certain illusion of freedom in play, the excitement and architecture where you see uncharacteristic bends and turns. >> called haywire was here for seven years and visited by two million people. at the discovery museum in sausalito, don sanchez, "abc 7 news." >> if you wanted more information our stories go to our website at abc7news.com and look under the news link on the left side for assignment 7. that is all for this edition of assignment 7. i'm cheryl jennings. thanks so much for joining us. we'll see you next time.

>> the work continues as the new bay bridge begins to take shape. >> developing news. an 11,000-pound piece of equipment dangling over city streets in san francisco. >> something that shouldn't have happened. >> fan reaction and the fallout after espn uses a racial slur in stories about jeremy lin.