tonight on "nightline," it may look like an ordinary dating sight, but it is full of broke college girls and scores of older men seeking sugar bebs, inside the world of trading cash for companionship. feeling no pain, coby, a-rod, they are all swearing by a controversial new treatment for painful injuries that can sideline anyone from the greatest athlete. do they know somebody that can help the rest of us? and king of the courts, nba final to remember as lebron james finally snags the elusive championship.

tonight, we look back at his long journey to glory. good evening. i'm bill weir. some birds chimps offer meet, to objects of their affection. humans offer pretty rocks. across the animal kingdom, gifts are integral part of mating ritual and one website is cutting straight to the give and take, connecting broke college girls with rich older men to trade their youth and beauty for cash and prizes. so, is it prostitution or a brutally honest search for happiness? here is abc's alex perez. >> reporter: at a time when almost anything can be ordered online with one click and delivered to your house, for the

right price and legal, so too can a beautiful college student. meet 63-year-old tommy and 21-year-old monty. they've been together for two years. >> hole in one. >> i love them. >> they look great. >> they're fun. >> yeah, they are. >> thank you for them. >> you're welcome. >> they refer to each other as sugar daddy and sugar baby. >> it's like a high five. >> yeah. >> it's powerful. >> when she needs money, tommy is her go-to guy and for monty, it's a way to get the education she can't afford. >> he's like i can help you get through school easy. you just travel with me, have fun, be around me, and keep me company. i said, sure. >> we observed that being a

sugar baby comes with other perks. >> we'll do a little shopping today. >> he drops 5 grand a month on mon te. >> isn't that hot? >> perfect. >> there's a time fitting dress. >> these ears with a pair of high-heel shoes, great outfit. >> goodness. god. 387. >> 387.25. >> it's not just monty, he has six other sugar babies. >> thank you so much. >> this is what we call the lost and found drawer. this is what some of my lovely sugar babies left behind. >> tommy with an it executive retired spend 150,000 a year on the ladies combined. cheaper than a marriage and he says small price to pay for what he gets. >> when you walk into a room with a beautiful woman, it's a compliment to you as a male. it's like pulling up in a nice car or something, you know. i hate to compare that way, but it is. it has a good feel it to.

>> monty is like a really nice car. >> yeah. >> for monfy t relationship is a steppingstone into the world. >> he taught me how to golf, cook, be a classy woman. he's transformed me fast into something i've always wanted to become. >> when was the last time you had a job? >> almost two years ago. i'm having fun, living life and experiencing stuff that i would never experience without him. >> if there were no sex involved with monty or your other sugar babies, would you still bring them around for come pan john ship. >> no. that's a big attraction, you know. >> sexually, how have things been different for you? >> it is what it is. we all mature, so i know i'll be old one day and i hope i get loving too. >> are you paying for sex with a young girl? >> you pay somehow, somewhere for sex no matter what it is. you know, they say wives do it

for refrigerators. i'm sure there's somebody right now that's exactly what this is. they can say that if they want to. >> tommy is three-times tworsed and father of two young adults around monty's age. he meets them on seeking arrangement.com. >> how is it different than prostitution? fwnchts we talk ugh act exchange for money for sex, i don't see that this way. it's just not a wham bam thank you, ma'am. >> they have degreed as long as a woman is being paid for services besides sex, such as companionship, the act does not classify as prostitution. argument the website owner also makes. >> if the sugar daddy is meeting a girl, simply for sex in exchange for money, then they're using the website in violation of our terms of agreement. >> 90% of the 1.5 million registered members are sugar daddies, 10% sugar babies. >> romantic relationship between two people. the only difference is the sugar daddy is somebody who is very

wealthy. >> you don't have to a be a millionaire to be a sugar daddy. >> there are sugar babies on different levels. it's which ones you want to shop at. >> those who shop at target, like 24-year-old olympia. >> i love this dress. >> full time student at a broadcasting school in denver. >> 100% of my school fees, which is $15 nourks is paid for my sugar daddies. she is's been it since 19. >> i've gotten to travel all across the nation. i just got some brand new bobs. life is great. >> and there's a pro at juggling several sugar daddies at a time. >> i'm about to meet a perspective sugar daddy. he has potential. he's really nice. >> after dinner, it's time to pack for a long weekend in

louisiana meeting up with her main sugar daddy larry. >> except, this is kenny, olympia's secondary sugar daddy come by the airport to see her off. the encounter is short. >> you need some money? >> yes. >> yes? >> but for olympia -- >> thank you. larry. >> this is the first time larry and olympia seen each other in six weeks. larry is a mor man from utah they've been in a sugar baby, daddy relationship for a year and a half. and claim their relationship is not what you might expect. >> is there sex in this relationship? >> no. no sex. >> not at this point and we don't believe in having premarital sex. >> it's just like a perfect scenario for you? >> yeah. >> which is have someone who gives you money and no sex. >> i don't have to sleep with them, they respect me. they let me be myself.

yeah. the dream. >> a dream that comes at a cost. >> sometimes it gets to me to know that he is my only way of income and -- but makes me feel like, you know, i'm not really doing anything. >> sometimes being in a sugar baby, daddy relationship, it does get lonely for me because i can't always -- that person can't be there for me when i need them to be. >> emotional loss they believe is worth the financial gain. for "nightline," i'm alex perez in louisiana. our thanks to alex. just ahead from coby, nba stars swear by in pain treatment that can cure what ails you.

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kobe bryant did it, a-rod did it, even pope john paul the second did it, it is a controversial new therapy that some are calling the end of pain, treatment that still untested in the united states, it uses patient's own blood to cure everything from bad knees to tennis elbow. some of the world's best athletes are uzing it to say in the game, but what about the rest of us? >> reporter: latest nba final, the heat versus the thunder, been dramatic. most of all, it's physical. at the highest level of sports, injuries can end a once promising career in an instant, something nba player tracy mcgrady knows all too well. this was one of the best in the

world, a scoring machine, a perennial all-star, one of the great until a devastating injury. when he came back from two operations, he was a shadow of the player he had been. >> it was tough to deal with because in one minute you're playing so well, top of your game, and the next minute it's like, you know, you're not even valuable no more. like where do i go from here? >> where he went was to germany, to this man, dr. peter. controversial new treatment, regeneral kien that he says virtually eliminate back and knee pain, relatively inexpensive, enknown in america and unapproved by the fda. tracy mcgrady one of a number of pro athletes undergone this treatment. this golfer fred couples had it.

>> i thought this year i might not play any golf. >> baseball's alex rodriguez to treat a nagging knee and shoulder injury. today a-rod says he feels great. kobe bryant said it did wonders for his damage knee. >> elite athletes push us. frankly they have the desire and means to seek out novel treatment. >> it sunt just pro athletes hobbled by bad knees or aching backs. estimated 26 million americans live with the agony of chronic back pain and millions more with crippling oes owe arthritis with knee injuries. i'm one of them. this winter my back pain gotten so bad i couldn't stand or walk. i went to germmy at the end of january to be treated by this doctor. mcgrady had the treatment on his bad knee in 2010. >> i could tell difference in my knee. >> what did it feel stronger?

>> not only did it feel stronger, but less pain. and sure enough, i felt better before i left. >> did it get better and better? >> better and better, gooder and gooder. since the time i hurt my knee, it was the best i've ever felt. >> mcgrady played in season with the atlanta hawks. >> the key ingredient, the patient's own blood. >> it's a combination of proteens that attack in a very specific way inflammation, pain, and destruction of tissue. >> very simplified fwlood put into a machine that extracts from it affiliate proteins. or il 1rks rel. those proteins are then reinjected where it hurts, no inflammation, no pain. this doctor says it is effective for two to four years, sometimes much longer. the cost of the treatment starts

about $5,000 and goz up from there. >> everything is good. >> that was almost five months ago and so far i'm still feeling good. this is not without controversy. some americans think more research needs to be done on itsz effects and possible side effect. >> dr. rick is final surgeon and vice chair of surgery at cedar cyanide medical center in los angeles. >> i want to see more long-term information. does this have effects five, ten years down the line? how successful is it in how long does it last? not only what i want to see but the fda require these type of things. >> the fda would not comment. without fda a approval, handful of american doctors using this treatment off label which is legal. whatever the fda's ultimate decision and that could take years, tray si mcgrady says it kept him on the court and flying

high. >> had i not, you know, done that procedure, there's no way i would have continued to play in the nba. >> for flooen, i'm ron claiborne in los angeles. >> we hope you stay pain free, ron. thanks for that. coming up next, lebron james finally nabs his crown tonight. we'll take a look back at heck of a two years for that guy. l, ] ♪ ♪ ♪ [ male announcer ] not everything powerful has to guzzle fuel. the 2012 e-class bluetec from mercedes-benz. see your authorized mercedes-benz dealer for exceptional offers through mercedes-benz financial services. just $14.99. start with soup, salad and cheddar bay biscuits then choose one of 7 entrees

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well, lebron james went on

television and announced he was leaving his home state of ohio for miami. the announcement made 6 million bucks. he gave it all to charity. what they do remember is the title waive of hate red that followed him south. tonight, he found what he went looking for, racketing an interesting couple of years for an incredibly talented young man. >> the miami heat are once again nba champions. >> so now that he is finally able to say this. >> you know, this is a dream come true for me. went through a lot the last two years. this is definitely paid for it. >> can the world forget this? >> i'll take my family to south beach and join the heat. >> he deserved a little con ter nation for that choice of words. but most midwestern kids are never to talk about their talents outloud, not mention taking them someplace warmer and

sexier. >> lebron james. >> and as the king of action moves south, sell fish and hartless, owner of his old team described him, if we are completely honest with ours, since then, lebron james has been anything but. superstar standards, polite and agreeable, listens to his coach instead of lead coos against him, passes balls to teammates, playing hurt, plays defense, and wins a third mvp trophy. yet, inspite of this, or maybe because of of it, he remains the player people love to hate. outside of ohio, tonight change that? this kind of megawatt medley isn't supposed to work. they're supposed to imemployed. >> i knew what got me to this point and that was hard work and dedication. i never had to prove anything to anyone. this team, we had so much pain,

so much hurt, so much embarrassment from last season, that it was nothing need to be said. from the first day, from christmas day we was on a mission match that mission was not complete until tonight. >> but then again guys like dwyane wade aren't supposed to get custody after a rough divorce and raise noble sons. but as he showed "nightline," he's doing just that. >> you come in the house yorks u get of ut of your schools, put your shus away. i work on it. >> yes, there are plenty of reasons to cheer against teams with this much talent, this much inevitable dominance, and maybe it's more fun to see a would be dynasty fall, but there are plenty reasons to cheer for the talent in south beach. and if you've ever been down there, you know it's a lot more fun to join the party than resend it. >> that sentiment probably not shared in many nba towns especially oklahoma city,