must wanna get nasty ♪ ♪ go ahead get at me ♪ ♪ shake the vibe get down get up do it like it hurt ♪ ♪ like it hurt what you doing like word ♪ ♪ baby can you breathe i got this from jamaica it always works for me dakota to decatur ♪ ♪ no more pretending cause now you winning hey hey hey hey hey hey ♪ ♪ here's our beginning hey hey hey ♪ ♪ and that's why i'm gonna take a good girl i know you want it i know you want it ♪ ♪ i know you want it you're a good girl can't let it get past me you're far from plastic ♪ ♪ talk about getting blasted i hate these blurred lines i know you want it i know you want it ♪ ♪ i know you want it but you're a good girl the way you grab me

i'm talking about these blured lines. [ applause ] robin thicke, his album comes out. thanks to shakira and jay baruchel, and apologies to matt damon. we ran out of time. good night. "nightline" is next.

tonight, on "nightline," $1400 for a pair of basketball sneakers? it is a $21 billion market in the united states, and these youngsters are paying thousands to keep up with the trend, tonight we go into the flashy world of sneakerheads, and littleballers, they have dreams of making the big time. tonight, we follow their march through sports and superstardom, and kate middleton, making a splash before becoming a mother.

what did you eat? >> keep it right here, america. "nightline" is back in just 60 seconds.

you could buy a inside pair of sneakers for under $30, those days are long gone, in a culture where it means status and power, here is nbc's darren ravelle.ñr

>> reporter: they're called sneakerheads, teens, obsessed with shoes. >> almost $1400 right now, i'm about to go blow. >> reporter: almost every pair, a potential for profit. at just 15 years old, alex asfar is a master negotiator. meet brandon buscanero, he is 12, so far he made 100 bucks today. >> it is more of an addiction. >> reporter: kids like alex and brandon are buying and selling sneakers priced in the thousands all with their own money. >> i feel like five grand between the two of us. >> money has got to be the shoes.

>> reporter: it all started with michael jordan, when nike convinced us that air jordans could make us fly. having them on your feet, a status symbol, to some, worth whatever price it took, including murder. in 1999, one boy was choked for his shoes, another shot. the story hit the news. since then, the shoes market has more than doubled to $21 billion a year in the united states alone. it is 6:00 a.m. on a saturday. alex is not an early riser, neither is his dad. nonetheless, they're on the way to a sneaker convention in new york city. >> too early in the morning to be doing this. shows i really care. >> reporter: after packing his shoes in the car, they pick up his friend and fellow sneakerhead, brian. they don't waste any time. the conversation immediately

turns to shoes. >> brian, for these, 150. >> you're killing me. >> reporter: translation, brian just scored a pair of rare nikes on line for $640. and alex is immediately trying to buy them. >> let's just say 700, you paid 640. >> reporter: this banter continues for the hour-long car ride until they arrive. the two get to work, setting up shop at a table they paid for with some friends, and soon, it is on. first up are the glow in the dark signature shoes of nba star lebron james. alex paid $250 for them. >> about 350. >> 330, i'll do it right now. >> i got to have 340, are we going to lose the deal over ten bucks? >> reporter: now watch what happens as the deal unfolds, while alex was in the middle of

one deal he closes another. >> 340? all right, 340. 340. okay, i'll get you situated. >> two deals at once. i don't know how that happened but it just did, and i got to go count this. because i'm really nervous right now. >> reporter: only the privileged -- >> yeah, like i said, by appointment. >> reporter: but in the world of sneakerheads, this guy is the president. he calls himself dj clark kent, and he owns at least 2500 pairs. he started buying and selling shoes more than three decades ago. tell me the difference between the kids today versus what you did 35 years ago. >> these kids today don't seem like they want the shoes, they want the thing going along with having the shoes, somebody figured out there is money for a pair of sneakers because of this hype. >> reporter: the hype is generated by nike, which denied

"nightline" request to talk about the strategy. they drive up the after-market price tag. >> 690? >> all right. >> reporter: demand got out of control. kids were camping out in front of shoe stores, much like this episode of hbo's entourage. >> i don't get it, some of them camped out all night for sneakers, these are limited editi editions. >> reporter: some cities, they were breaking down doors. rioting. some were even arrested. >> someone gets hurt in front of a nike store, you're going to blame nike, you can't get hurt clicking a button. >> reporter: nike had to re-think their strategy, today, they can buy them on line. it is a little before 8:00 a.m., back at alex's home in new jersey. today, heñr wants air jordan lo,

so he opens up on-line store pages that will sell them, and hopes to get one pair. >> there you go, that happens, right? >> yeah, i opened what? seven pages, and everyone tells me that they're sold out. what was that? five seconds? >> my favorite pair of shoes that i wear are probably these and not even expensive. >> reporter: alex's father, john, estimates his son roughly spends eight hours a day, thinking and talking about sneakers. >> as a parent, what do you grapple with? >> he should spend more time on school work and things like that. because we could be watching a movie together, he could be doing homework, and the phone buzzes, and it could be about sneakers, and i'm like don't you have a test tomorrow? >> reporter: but it is not all bad. >> i have also seen that he seems like he is learning something, not the deals he makes, but the deals he walks

away from. >> now, i'm carrying three grand, what i sold today, i can buy five amazing shoes and still go home with more money than i came with. >> reporter: back at the show, alex is ready to splurge. $1,370, with a pair of shoes by kanye west, worn by who knows who? with so many sales, there are counterfeits as a part of the hustle. >> he is downstairs. >> reporter: and while brian went to lunch, someone stole a pair of his shoes worth $400. >> it is not very nice. i miss my shoes. >> reporter: as the show wraps up, alex prepares for one more deal.

alex has not quite dealt with the negotiation like this. >> i feel bad, not going to do it. i mean, let's just do it right now. >> thank you. >> you're welcome. >> reporter: his buyer walks away, thinking he got a steal, but alex actually had plenty of wiggle room. >> at least i would have taken like 540, so i just made an extra hundred bucks. >> one of the most important things that can happen for the shoe game is for kids to say i'm not going to let you charge me too much for these shoes. >> reporter: but that will never happen? >> that doesn't happen, it is just a crazy hype that comes out on saturday, then you know what happens? next saturday comes. >> reporter: it is saturday again, alex waits in line for nearly two hours at his hometown sneak sneak sneaker boutique, he finally snags a pair he couldn't buy on

line. in new york city. next up, hoop dreams, we meet a team of fifth graders determined to make it to the big time. [ female announcer ] why go to jcpenney to find a gift for father's day? it's the only place you'll find the st. john's bay clothes he loves. all the styles he looks so good in. plus, the legendary comfort he feels so good in. and right now, st. john's bay polos are only $9.99. lots of sizes. 45 colors. so come back to jcpenney and save on his favorite brands. we'd love to see you. and it's the easiest way ever to put the happy in happy father's day.

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kobe bryant made nearly 17

million this year, and it doesn't even include the perks of the deal, being a named celebrity, all for playing the game they love. many kids dream of living that life, and abc's juju chang shows how many will fight as hard as they can to make it come true. long before the nba, and at this college, there is the university. >> it is like the nba for kids, eig eighth grade and below. >> his fastball iq was so far beyond an 11-year-old kid. >> reporter: judah mcentire knows this is where the future basketball stars are molded. >> the next time you do that,

you take your behind back, and you see it. >> reporter: 11-year-old cole anthony is willing to endure anything, even verbal thrashing, to go all the way and win the uaa national finals, cole and his parents are actually grateful for what they see is the tough love he gets on the court. do you feel like you lose your brains and head on the court? >> yes, i do, i don't make smart decision decisions when i'm angry and upset. >> reporter: because the aau is a not so secret pipeline to college scholarships. 80% of them played here. this is a team of new york city boys, some raised with privilege, others struggle with poverty, but none of it matters on the court. but is it worth all the pressure and nearly 30 hours a week devoted to basketball for that one in a million shot at the nba? it is like hitting basketball

super lotto, you do the math. 10 million kids play high school basketball, a few thousand earn top scholarships, and there are just 60 new jobs each year in the nba. is it a goal to you to make the nba? >> i would be fine if i didn't, but i really want to make it to the nba. >> reporter: cole is not just talking smack, his father played for the knicks, but his mother turned the camera on the pressure kicker unfolding on and off the court. >> winning is a positive attitude at all times, whether in basketball, whether in school, whether in life. >> reporter: billy is coaching this pack of fifth graders to out-shoot, out-hustle and out-pace a dozen other teams from all over the country. >> championship three. >> reporter: in the early rights, they blow out the other

team. but by the time they make the semifinals, the competition gets a little stiffer. >> everything goes through the middle. you got to go to the middle and cut. >> i lost my nerve. >> why? unacceptable. >> in a sense, you're a tiger mom, you're allowing this coach to -- because i know when coach billy is in the boy's faces, i know it is coming from a place of love. >> reporter: chris's new team, littleballers, competes for the championship. even the painful moment when her son gets punished for losing his cool during a critical moment in the game. >> you let your teammates down and the family down. >> reporter: the pressure comes from all directions, but between showdowns, while on the road they are still just 11-year-old

boys. >> oh, yeah. >> reporter: and today, they're trying not to act star struck when meeting the nba's amare stoudemire. the new york knicks star forward is a former uaa phenomenon himself who shot up to 6'3" by the age of 13. >> i started playing basketball by the time i was 14 years old. >> reporter: despite a troubled childhood, he was drafted right out of high school by the phoenix suns. now, he is the executive producer of littleballers. i'm wearing six inch heels and you still tower over me. we met up with him in manhattan. >> there is an awful lot of parenting going on in the floor, as well, they're father figures. >> absolutely, as young players

we look for advice from them. >> we didn't have a family, and family for you is the height. >> reporter: do you ever feel like they put too much pressure on the kids? >> the most important factor right now for them is education. >> reporter: so basketball is secondary? did you hear that, amare said basketball is secondary. for new heights after a cinderella season it all comes down to the final game. >> it is over. we can't bring it back. >> reporter: but even in the agony of defeat, there is one very important lesson these young men pick up. >> even if you lose, you have to learn how to pick yourself up. like pick yourself up, just like in life. >> everybody's hands go up! >> reporter: for "nightline," i'm juju chang. >> with a 6'3"14-year-old son, i get it. next up, find out why the second

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in england today, kate middleton had a smashing public appearance. in america, rupert murdoch had everyone talking, and honey boo boo, it is all in tonight's frenzy, smashing kate, for her last solo public outing before

giving birth, kate middleton created a smashing entry with a coat. they were about to smash the bubbly over the new ship, called the royal princess, no relation. murdoch calls it quits, he may be better at business than marriage, he filed for divorce from his third wife, his last divorce cost him $1.7 billion. there was a time when the soon to be ex-mrs. murdoch went off him. there are many faces of love. honey, wow, it is clear many love watching the wacky world of honey boo boo, but would they also like to smell it?