i'll just wait ♪ ♪ freedom is within you giving makes us feel good hello to my people say hello to the future ♪ ♪ freedom is within you giving makes us feel good hello to my people say hello to the future ♪ ♪ loving every minute 'cause you make me feel so alive alive ♪ ♪ loving every minute 'cause you make me feel so alive alive ♪ ♪ alive alive

loving every minute 'cause you make me feel ♪ ♪ so alive alive loving every minute 'cause you make me feel ♪ ♪ so alive alive alive alive ♪ alive ♪ alive ♪ [ cheers and applause ] >> jimmy: empire and the sun, their album "ice on the dune," and you can go to myspace, you will find the album there. thanks to ms. utah, marissa power. "nightline" is next. good night.

tonight on "nightline," riding in ferraris, and wooing women, all before the fifth grade? some are applauding the rap talents, while others are crying foul. lebron james and tim duncan at it again in game six of the nba finals, but the big business of pro basketball is not just about jump shots, tonight, we explore the world of sneakers, cell phone deals and airline plugs. it is more than a sport. it is nba. and we'll show you why you might want to think twice before

putting your valuables through this chinese airport. keep it right here, america, "nightline" is back in just 60 seconds.

from new york city, this is "nightline," with cynthia mcfadden. good evening, not many children take a real live step into the limelight, and many spending their days in the world of sex and flash. but as weñr learned, 10-year-ol little is no ordinary child. >> he is a grade school rapper with the swagger of an original gangster, a 10-year-old kid, who

is kill iing it live. enjoying the spoils. >> there are a lot of girls that when i'm out there, give me kisses. >> how many girls have you kissed? >> in one show? >> yeah. >> ten. >> reporter: the career of this pint sized kid from massachusetts may be taking off. but critics are asking what is this young child doing in the adult situation, but as the local paper put it, who is looking out for this boy? well, he is, poopie's father, lewis senior. you're going to tell me. >> yeah, he used to poop a lot, i would be changing his diaper and he would poop a lot. >> reporter: now he is sharing the stage with other rappers, and they're not exactly fourth graders. it said poopy writes his own

lyrics, like this. >> you might catch me with two mommies, bad hotties, super bad bodies, i'm only 7 years old, but she still want to do me. >> reporter: on youtube, the poop hit the fans with this video. >> coca-cola, coca-cola, coke ain't a bad word, it is only soda. >> reporter: getting a bad word, with this, especially this. leading to the "enterprise" condemning what they call outrageous behavior. what kind of things do they get upset at? >> me smacking a girl's butt. >> reporter: why do they get upset. >> they entertain people. >> reporter: well, this shocking sequence got the clip pulled

from youtube, and led the police to take action. >> our officers felt it appropriate to refer this matter to the authorities. >> reporter: it kick-started an investigation, making the rivera's lawyer angry. >> there has to be an imminent risk of substantial risk to the child, an absolute outrageous claim. if you had to do it over again, would you say you would do it? >> i would do it all over again, i wouldn't change anything. >> reporter: yet even his mother, who lives apart from poopy's pop, admitted this time poopy had gone too far. if you had been there when he was doing that, what would you have said to him? >> i would have told him not to do it. >> reporter: why do you think they got upset about it? >> because they thought i was really doing it.

>> this is acting, almost a spoof on the adult world. >> reporter: poopy's representatives contend it is all just a trend, and in real life he is looked after with parental love and care, playing sports and riding atvs with his dad, doing well in school. >> and if i didn't go to school, there wouldn't be no rapping, because school comes before rapping. >> reporter: still, it is hard to beat rocking the mike with the charisma, and he is attracting attention from the elite hip-hop. >> reporter: what does it feel like when you're 9 years old and flying to do a video? >> pretty ill, i don't think anybody has done that before. >> reporter: what about nicki minaj, what was she like? >> it looked like everything was

real. >> reporter: it got real a few weeks ago, after a weekend. the family friend saying he was driving poopy home after a long evening at a recording studio when a cop pulled them over. >> and he goes little poopy is out at 1:00 in the morning driving with somebody who is under the influence of drug dru. and i said that is not right. he said child services ought to love this one. >> reporter: child services searched the car and found no marijuana, but they submitted another 51 a launching a new child inquiry. >> when we talked to you before the police got involved, you told me they're just doing your job, no hard feelings, what are your feelings now? >> totally different now, it is like they got something against us. >> reporter: child services did sit down again with poopy's fath father, want to guess how that one turned out? >> i went in there and tore him

a new one. i felt bad for the guy after i was done talking to him. >> reporter: you tore the child services guy a new one? >> oh, horrible. >> reporter: aren't you worried they will take your son away from you? >> for what? i didn't do anything illegal. >> reporter: well, let's see about that, he was arrested for marijuana possession. rivera asserts he has been cleared by child services in two investigations. he is slated to appear in court tomorrow. but before his arrest he was not always defiant, admitting that his son won't stay out that late anymore without him. >> if he is with me, he can be out as long as he wants. with somebody else, no, he is not allowed. i love my son to death. >> reporter: you know, you talk about how you would feel if he was taken away from you. what would it do to him? >> i don't even want to talk about that. i mean -- his career goes down

the drain. >> reporter: i'm chris connelly for "nightline," in broxton, massachusetts. and after game six in the nba finals tonight, we go inside pro basketball and find out why the real money is made away from the hoops. years ago, my doctor told me to take a centrum silver multivitamin every day. i told him, sure. can't hurt, right? and now today, i see this in the news. once again, centrum silver was chosen by researchers for another landmark study. this time looking at eye health. my doctor! he knows his stuff. [ male announcer ] centrum. the most studied. the most recommended. and the most preferred multivitamin brand. the choice is clear.

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. it has been an astounding nba championship, and we have

been dazzled by the talents of the nba basketball stars. but the nuts and bolts of the nba improve has a lot more to do with the sodas we drink, and shoes. we go inside nba inc. >> reporter: we idolize them on the courts, basketball gods, lebron james's amazing force. kevin durant's range. kobe bryant's sweet swish. today more than ever, these players are brands, raking in millions of dollars. more than 50 nba players made at least $10 million this past season in salaries alone. >> i think this is the first time in the nba's history that you have had this big of a number of players that you know are very marketable and are performing at such a high level. >> reporter: more and more fans are tuning in on television,

with average viewership over the last ten years up 37% for the regular season. more than the nfl, nascar, and major league baseball. but the business of basketball goes way beyond the hard core, for the coveted few, the money is in the hardware, they make the most money from shoe sales and the basketball shoe business is exploding once again. lebron james, kevin and kobe bryant make more than $20 million a year from nike, which is 90% of the basketball shoe market above $100. it is not just shoes. this turkish airlines commercial starring kobe bryant with the soccer great went viral in less time than gangnam style. with endorsements, they make

kobe bryant some serious cash, an additional $34 million this year, roughly $6 million more than what he made on the court. why does a brand like turkish airlines go after kobe bryant? >> because you know, for them, the most marketable athletes are basketball players. and the nba is obviously now a global game. and when you're a company from overseas and you're trying to tap into that market, i mean, you're going to go to the top guys. >> i have lebron james. >> reporter: and off the court, king james is selling cell phones. and headphones. >> hello? hold up, dre, hold up, i got to finish something. >> reporter: lebron james made the most money in endorsements of any nba player this year. a cool $42 million, according to forbes. >> it is that data play you're on. >> reporter: kevin durant wants you to get sprint. a deal that helps him earn

nearly $14 million off the court this season. basketball stars have become the new curators of cool, stepping up their fashion game. gone are the custom of tailored suits. in their place? fashion-trendy risks, kobe bryant in fur, lebron james in glasses, just for show? dwyane wade, capri pants? >> i mean, they have fully endorsed it. these guys are brands in and of themselves, telling the story on the court. it is equally as important to maintain that personality off the court. >> reporter: everyone has not embraced the trendiness, sports writers have frequently laughed about wade's choices of fabric. >> yes, i'm talking to all of y'all out there. the fashion world understands me, sports world, y'all don't get it. >> reporter: while they're styling, they are trending on

twitter, lebron james shut down the feed to the playoffs to the chagrin of his followers, he has been offered 8 million from a company for tweets. ready for this? we're told he turned it down. but a trend for superstardom is lo looked at. >> most players that are passionate and able to differentate themselves from other players tend to grow large, global brands. >> reporter: you need to be able to show up in the big moments. looks like this guy, danny green, showed up out of nowhere in this year's finals, once cut by the spurs green came back to the team and shocked the world with his performance, setting an nba finals record from beyond the arc. perhaps the run doesn't make him

a national name but at least puts him in the game as far as local advertisements go. >> just being a great maplayer the nba is not enough, you don't see them coming after the player, you see the players going after the corporations and alliances and partnership that they think best mirrors their brand personas, so it is important for them to incubate themselves with great teams and then start to seek the brand partnerships that they believe mirror their brand equity. >> reporter: it seems like each generation of basketball stars is becoming better at branding themselves, which marketers say is not surprising. >> the business of being your own brand and being marketable starts in eighth grade, sometimes sooner. with each generation that goes by, they get more aggressive with the radar on the brands,

and making themselves marketable. >> reporter: they're doing a pretty good job. for "nightline," i'm darren ravelle, in new york city. and with tonight's miami heat win, the nba finals will go on to a game seven, to watch, tune in thursday right here on abc. next, find out why you may want to think twice before flying out of this chinese airport. y depression. but sometimes, i still struggled to get going, even get through the day. so i was honest with my doctor. i told her i'd been feeling stuck for a long time. she said that for some people, an antidepressant alone only helps so much and suggested we add abilify (aripiprazole). she said that by taking both, some people had symptom improvement as early as 1 to 2 weeks. i wish i'd talked to my doctor sooner. [ female announcer ] abilify is not for everyone. call your doctor if your depression worsens or you have unusual changes in behavior, or thoughts of suicide. antidepressants can increase these in children, teens and young adults. elderly dementia patients taking abilify have an increased risk of death or stroke. call your doctor if you have high fever,

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from china tonight, an airport worker who is definitely not into his job. in beverly, some very pricey bottled water hit shelves, and on ebay, actress betty white offers one lucky fan a very special night out. it is all on tonight's feed frenzy. handle with care, this guy is clearly having a bad day. an airline passenger captured a baggage handler, well, throwing boxes in the direction of the plane. most of the boxes clearly missed the mark. no word on whether this indifferent employee outlasted the contest of these packages,

but one thing is for sure, you may want to re-think sending your precious cargo through this airport here in china. and fancy water? designer water that cost an arm and a leg is nothing novel. but 90 h 20 may take the cake on one of the most unusual zip codes. the unique brand is trying to have the reputation as champagne of bottled water. the amounts of limited to 10,000, individually numbered. each one will set you back a huge $14. of course, you will be spared the effort of holding that cup under the kitchen faucet. a white knight, most wouldn't pony up thousands for a

date with a 91-year-old, then again, most 91-year-olds are not tv legend betty white. that is why they're auctioning off a date night for charity. and for the victoria span, they include round trip tickets to l.a., a stay at the ritz, and a seat next to the morris foundation gala. >> go on, press your advantage. >> you will have more fun with betty than with some 22-year-old bombshell. thank you for joining us on "nightline," as always, we're on line at abc.com. good night, america.