lo love, i will always keep you safe. feel my love. feel my love. ♪ [ applause ] >> jimmy: i want to thank anna paquin and brad keselowski. you can see the full performance at jimmy kimmel live.com. once again, from the london premiere of world war z. muse. good night.

♪ hold you in my arms, i just wanted to hold you in my arms ♪

tonight, on "nightline," make love, not porn. one woman's racy radical weapon in the fight against what has become a national addiction. her action is not preaching, but video of couples having real sex. and those shots of your dog are about to be so passe. the new video feature introduced by instagram that promises to be even the least artsy among us mini-spielberg. and it is over, the nail-biting game seven of the miami heat. keep it right here, america, "nightline" is back in just 60

from new york city, this is "nightline" with dan harris. good evening, this is a war only more intense in the digital age where you don't have to go to a cd cinema on 42nd street, you can watch it any time, any where. tonight we are going to show you a new radical approach. you can call it fighting porn with porn. here is nbc's lindsey davis. >> reporter: call them generation triple x. for many kids, hard core porn is defining sex ed. >> yes, during independent

reading they would watch it. >> call me mr. flintstone. i can make your bed rock! >> reporter: she was only 12 years old when she shockingly admitted she had seen porn and understood all the innuendo. >> we're getting messages from everywhere that say if you dress this way you are going to be either treated well, or you're going to feel powerful. sex is power. >> reporter: winifred is featured in a documentary called "sexy baby". >> we're the first generation to have what we have, so there is no one before us that can kind of guide us. i mean, we are the pioneers. >> reporter: it shows girls often acting out like typical teens, at times, pushing sexual boundaries. but it also exposes some of life's tougher lessons, like the time winifred's friend, danielle

had an incident. >> they were just terribly baiting each other. it was very -- um, i mean, i came home, i was bawling my eyes out, i'll never forget it. >> that is what porn sex is. >> reporter: the documentary also follows nicole, a former porn star who provides an unlikely voice of reason, pointing out that porn doesn't involve people being truly intimate. >> it is not making love, making love is the kind of sex you want to cry afterward because it is so beautiful. >> reporter: 90% of kids aged 16 to 18 say they viewed porn on line. and with access difficult, it is nearly impossible. they say some don't necessarily go looking for porn, one suggestion in google can quickly

lead to something they never meant to find. and it can impact their relationships and how they view their relationships year to come. >> it is shaping their view of what sex is. that is why what we're doing is so important. >> reporter: cindy gallop is a former ad executive turned entrepreneur who thinks the solution is to replace the hard core porn with images of real love-making. she gave this straightforward head talk in 1999, it went viral. >> there is an entire generation growing up who believes that what you see in hard core pornography is how you have sex. so it is not surprising that it is sex education to them. >> reporter: cindy says boys and girls have a warped view of what sex is like because of the hard core porn.

>> one man hwho has watched a large amount of porn in his lifetime. he is a very big fan, and he says when i watch your videos i feel like i have never seen people have sex before. that is the difference between porn and real world sex. he says watching the porn makes me want to have [ bleep ]. >> reporter: or make love. >> same difference. >> reporter: so now she has a daring new project called make love, not important. a kind of youtube video streaming channel on line where real life couples give us a peak underneath their sheet. the site went public in january and already has more than 100,000 users. >> i can see it as a user generated crowd source platform, where anybody can submit videos of themselves having real world sex. i would like to socialize sex, in order to make it socially acceptable to talk about real world sex, and to make it as

socially shareable as anything else we share on facebook, or instagram. >> reporter: turns out people are just as eager to watch real love making as the pros. >> we like to call them our real make love stars, not porn stars. so they can actually benefit from the sex they have in the real world. and even in this early stage, several of them are making a force. >> reporter: they are make love not porn stars. and asked us not to show their faces. >> it started to take off. and a lot of people started to find us. >> reporter: they are a husband and wife team. both have day jobs, but also like to upload video of themselves having real sex. >> we got a lot of people coming on the blog and interacting with us, saying this is the kind of thing we were looking for. we love this. we wish there was more stuff like this. and it just felt instantly, oh, there are tons of others looking

for something that they can't find. >> reporter: it is a business model that is working. professional soft core porn producer finds that people want porn they can relate to. >> real people want to see real sex in real bedrooms, because people want something more satisfying. we like to see all of that, so it is like emotional build-up that goes with sex. i think it mimics real life in a way. >> reporter: she is running a soft core empire and is winning awards for the kind of real sex is she produces. while kids will continue to outsmart even the toughest controls, she says it is evolving, finding ways to learn about real love and bedroom intimacy. >> porn can't ever stand up to sex education, because the way it is put out there often times you just feel like a woman is nothing but an object. and i try to offer an alternative to that.

you know, show women in a positive and empowering light. and i think that the more voices that we can have. and the more variety that we have, showing that, then you can get a better sense of the sexual experience. >> that is good. >> we make ourselves seem like [ bleep ]. >> reporter: winifred says she has matured since the documentary and now understands the imagery that many young kids see far too soon doesn't translate to real life or love. >> if parents are able to talk to their children about what real love and real sex later on is, most of the kids i know would trust our parents over two porn stars that we have never met. >> reporter: for "nightline," i'm lindsey davis in new york. all right, thank you, coming up, a different kind of video, the extremely cool things you can do with instagram. and bill weir sitting down with

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if you have ever enjoyed the thrill of posting a selfy or a picture of your dog on the internet, you may have to up your game. the still pictures are about to become old fashioned. today, instagram introduced a new feature that has the digital world abuzz. and bill weir sat down with the

founder, a guy who went from making lattes to making a billion. >> reporter: this is a common smartphone, watch what happens when i combine the two in an app from instagram. an app that is like the old times, where they made the images warmer or starker or more atmospheric. that is nice, i'm going to do the focus there at a retro border, and voila! art. just imagine what it can do for a beautiful baby or an average girlfriend. that trick is why 130 million people around the world now use instagram. the other reason is that they can instantly share their pictures and bask in compliments from afar. >> and then somebody i didn't know liked it. i thought what? a stranger?

pete still remembers the time a stranger gave him props for one of his surfing tips. and naomi has others swooning over the shots of her beautiful little boys. >> i reach into my pocket and see something awesome. >> reporter: and the warm glow they get is what makes instagram a billion dollar idea. literally. that is the amount mark zuckerberg paid to start this up. his name is kevin sistrom, and funny thing about the billion dollar idea. it came on a mexican beach. >> and my girlfriend said i love to take photos but i can't take photos nearly as well as all of your friends. and i said nicole, the reason they're beautiful, they put them through the apps that let you film it and crop it. and she was like you should build that in. >> reporter: is she still your girlfriend? >> she is. >> reporter: that is like

alexander graham bell, the first instagram is nothing special, just a stray dog at a taco stand and the foot of kevin's girlfriend. but 16 billion shared photos later his new start-up is one of the hottest brands in silicon valley. and today they added video. >> so let's say you want to record a clip of me. you hold down this button in the middle and ask me to say hello. >> all right, say hello to the world, kevin. >> hello, world. >> reporter: with a built-in stabilizer and the funky filters, the new instagram promises to turn it into the call -- caliber of short films. >> sometimes it is that too short that feels constraining. >> reporter: and it is probably not a coincidence that 15 seconds is over twice as long as

a video shot on vine, which is an app owned by twitter, which is one of facebook's main rivals. i switched to a more dramatic filter here because this is where the plot thickens. see not too long ago, instagram was such a good idea that two of the biggest titans were in a bid to buy it. zuckerberg, and jack dorsey at twitter. he was determined to follow his own path. >> reporter: is it true you were working as a barista, and zuckerberg came in? he said you were a genius, what are you doing serving me coffee. >> i didn't want to work at facebook, to them it was shocking i was working at a coffee shop. but you know, my parents said follow your passion. >> reporter: but he later said yes to zuckerberg, and no to dorsey, and suddenly, friends are rivals in the heavy

artillery in the battle between facebook and twitter. >> one of the hardest things i learned about working at a company, you really do your best to please everybody all the time. but along the way there are bumps in the road. >> reporter: another bump was when they tried to alter the user agreement after they merged, giving them the right to use or sell anyone's photos without asking for permission, or paying a royalty. >> a lot of people thought wait a minute, you're going to take pictures of my kid and sell them as ads to somebody? i don't get any say in that? what happened? >> it was a really bad moment. it was really embarrassing. because at no moment did we ever want to take photos and re-sell them. so we retracted that section, saying you own your photos, we do not. you're in control of your experience, we are not. >> but just like facebook, instagram will later have to go

to an ad-free site that later makes money. >> we have to figure out how to build awesome stuff but also support it, whether it is advertising or some sort of revenue model that supports those endeavors. >> i think the community is what it is about. >> they say they're wary of change, but understand nothing is forever. >> they're giving them the benefit of the doubt? >> so far. >> so in the meantime, they will enjoy their over-saturated colors and learn to play with their deliciously moving colors. it may be a trick, but darn it if the world just doesn't look better through instagram. i'm bill weir for "nightline," san francisco. fascinating story. coming up, victory at last, the hard-fought seven-game series, theñi miami heat are now nba champs. sour chicken... g sweet or

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from a huge game seven to david beckham's narrow escape in china today, to saying good-bye to tony soprano in new jersey, it is all part of our nightly

stew called "feed frenzy." king james, after a grueling seven-game series, the miami heat are world champions tonight, beating the san antonio spurs in a neck and neck display. it was ultimately plays like this, and this that sealed the deal in a heat victory that will not be soon forgotten. this is the second consecutive title win for miami, and king james sits on top of the throne once again. beckham mania, we all love david beckham, but this is dangerous, look what happened when the recently retired soccer star showed up in china today where he was supposed to address the football team. a mini riot. he was stormed by a thousand crazed fans, at least seven people got hurt, the event had to be cancelled. it was mayhem, most annoying for people who tend to be jealous of

beckham, even during the chaos, the dude still looked great. and a good-bye to james gandolfini, who played tony soprano, died yesterday at 51, and the table where the soprano family sat was off limits, reserved. remember tony's morning ritual? >> say, what do we got? >> today, that same paper, "the star ledger," had gandolfini's picture on the front page. and i happened to be there in new jersey, shooting a story. and look what i saw outside. somebody had left flowers and a bag of ziti's. he will be missed. we do have a breaking piece of feed frenzy news tonight. kim and kanye have reportedly named their baby northwest. reportedly not a joke. gma first thing in