♪ i can move mountains this is "nightline." >> tonight inside the world of a pickup artist. this self-made romeo says he can take even the most romantically challenged, the secrets of seduction. a boot camp in miami where men are spending big bucks to find their swagger. would you give these guys your number? and they're the over the top mega mansion mini movies. they may look like music videos but they're actually marketing ploys created to lure buyers into a life of luxury. tonight why some think these high-end videos are the key to moving multimillion dollar mansions off the market. and there's a new dress creating internet hysteria across the country. why this $23 weather wardrobe

are taking meteorologists' closeting by storm. but first, the nightline 5. >> jcpenney's black friday store starts friday. while supplies last. plus, get black friday deals like $19.99 boots for her, extra 30% off fine jewelry sale prices, $2.99 towels, $9.99 men's flannel, and $3.99 match-ups. hurry in this thursday at 3:00 p.m. jcpenney, where giving begins. num

hey, good evening. when it comes to romance some men buy flowers, others buy chocolates, and others rely on their good looks or the size of their bank accounts. the guy you're going to meet

tonight believes he has massst mastered the art of seduction. although some pickup artists have come under scrutiny for years. but if it works, here's abc's gloria river a. >> it's friday night in south beach. >> your type of girl, go for it. >> reporter: the clubs are thumping. >> cutish. >> reporter: the ladies are dancing. >> whoa, girls, stop. >> reporter: and this entourage is on the prowl. >> how is your night going? >> reporter: but these guys aren't quite the casanovas miami often attracts. >> are you nervous? >> definitely. >> reporter: they are here for a three-day boot camp learning how to pick up women. >> mother/daughter/father. >> reporter: intense workshop on how to approach, how to engage, and how to close with confidence. >> you're looking at her like you know she wants you. >> reporter: even with the rise of dating apps like. tinder and bumble, seduction

boot camps for men are a big part of the $2.4 billion dating industry. prices ranging from about $1,000 up to $2,500, plus food andrey. >> those sites can put you in front of the girl but then you still have to present yourself. you still need to attract her. >> reporter: to attract her many boot camps encourage men to be assertive and own their swagger. just like ryan goesling's character in the movie "stupid love." but the tactics of some have come under fire. >> how are you going to get her in your bed? >> reporter: pickup artist shown in these videos giving men what he says are sure-fire tips on ways to get a woman into bed. >> let's go back to my place after-party. deep down inside she knows there's not a [ bleep ] after party. >> reporter: promotional videos. >> maybe a have a flank. >> reporter: for the efficient

pickup bragging about conquests. but matt artisan says his boot camps through attractive man offers more softer, more authentic approach. >> real quick. this is totally random. >> it is? >> yeah. >> when guys come to me or my company, we've done all that trial and error. we've done all the testing and we know what works and what doesn't. >> you personally. >> yes. >> you've seen what doesn't work? >> yes. the people that get rejected the most are the people that approach the most. >> reporter: and he's approached a lot. at least 3,000 women, he says, in the last six years. >> if i see somebody i want to talk to i go talk to them. that could be one woman a day. it depends on where i am. here in miami, they're everywhere. it could be like ten a day. >> reporter: it's night one of boot camp. roman and juan meet up at this condo where three teachers school them on body language, i intothey shun and technique. >> how cow do anything is how

you do everything. >> reporter: many participants ask we not show their faces. >> what do you think women want? confidence, okay. humor. thinness, being in shape. >> reporter: they wrap and head out for infield training. >> to start with, like the hostesses. >> reporter: where matt assess their abilities and critique their game. >> i said a couple of hellos. >> what's your biggest concern? what do you want to improve on the most? >> i'm hoping matt can figure out where the little things i can do is it body language, is it posture? >> reporter: to ease his nerves he practices on me. >> do you know how to salsa? >> i don't know how to salsa and i've always wanted to learn. >> i need a partner. >> you do? >> absolutely. >> okay. i can be your partner. that's not bad. that was very sincere. i felt very sincere. look at that big smile. look at that cute smile. how could you say no to that? >> reporter: roman wants true love but 25-year-old juan has a more specific goal. >> doesn't have to be a model,

but, yeah, really beautiful, sophia looking. >> nighttime, it's all about having fun. every girl in there is there to have a good time and to have fun. ♪ >> reporter: roman is doing well. practicing matt's technique of cqc, compliment, qualify or challenge her with a question and close with a phone number. >> how was it? >> i survived. i talked to two british girls. >> reporter: meanwhile, juan hasn't quite closed on his supermodel girlfriend. better luck tomorrow. the promise of success and the high price tag has created an online community of pickup artist haters. dissatisfied customers who say they feel misled, others saying they degrade women to objects. >> we tend to refer to them not as women but as sex. you would want to go to that

two-set over there instead of those two women. >> reporter: harris o'malley is a self proclaimed reformed pickup artist, now happily married. >> i was very manipulative. >> reporter: he's turned against his old pickup artist ways. but still profits from his experience with a website and books. >> i think the worst part of the pickup artist community is the idea that women are stupid, that women are gullible. >> reporter: matt acknowledges there is a dark side to the industry. >> there are companies out there that teach things that i would not recommend. they object fi women. it's not about gting to know her, it's not about connection. it's about the fastest way to meet her and have sex with her. >> you talk about a lot of things that sound really good. not objectifying women, always being honest. the language you use, you talk about the art of seduction. shows things might indicate, you know, some all tear your motive. >> it would have a meg nif connotation. but if you look at it and the

woman wants to be turned on, she wants to have something that's not just a plutonic conversation. >> reporter: bright and early on day two with a bit of practice under their belts they take to the streets for daytime infield training. >> i see you're busy. i see you waiting there. do you know any good coffee places? maybe we could grab a drink. >> i'm super hurry. >> shopping for anything specifically? no? you guys from here? >> no. >> reporter: and the oldest trick in the book. >> hey, guys. i notice your sister here. she is very beautiful. very beautiful. i just want to go ahead and koch myment you guys on that. >> i'm not her sister. that's my mom. >> that wasn't good time to say something. >> reporter: after a series of failures roman's confidence is waning. >> i keep remember his lines and i don't want to keep remeeting his lines. >> up here. up here. >> reporter: not for long. >> where are you from? >> i'm from orlando. >> orlando, florida. that's good. that's local, almost. i just want of say you guys are

cute. my name is roman. what's your name? >> amanda. >> reporter: they're both taken. but amanda might just have the perfect girl for him. >> i have a friend here. she's single. she could hang out with you sometime. >> the term pickup artist, do you find it offensive? >> i don't find it offensive. no. it's just how some people perceive it. this is -- we're just focusing on relationships. we're focusing on the early part of the relationship, meeting a woman, getting your foot in the door. >> reporter: sinatra like success may yet prove el luis i. but tonight roman and juan are dancing with the confidence they never knew they had. >> i'm getting successes. i finally got my first two numbers today. definitely getting on the right track. next, smart marketing or desperation? the trend sweeping the world of high-end real estate making a mini movie to promote the sale of your home.

bounty is two times more absorbent. more "sit" per roll. so one roll of bounty can last longer than those bargain brands. so you get more "life" per roll. bounty. the long-lasting quicker picker upper. after a dvt blood clot.mind when i got out of the hospital

what about my family? my li'l buddy? and what if this happened again? i was given warfarin in the hospital but i wondered if this was the right treatment for me. then my doctor told me about eliquis. eliquis treats dvt and pe blood clots and reduces the risk of them happening again. not only does eliquis treat dvt and pe blood clots, but eliquis also had significantly less major bleeding than the standard treatment. knowing eliquis had both... turned around my thinking. don't stop eliquis unless your doctor tells you to. eliquis can cause serious and in rare cases fatal bleeding. don't take eliquis if you have an artificial heart valve or abnormal bleeding. if you had a spinal injection while on eliquis call your doctor right away if you have tingling, numbness, or muscle weakness. while taking eliquis, you may bruise more easily... and it may take longer than usual for bleeding to stop. seek immediate medical care for sudden signs of bleeding, like unusual bruising. eliquis may increase your bleeding risk if you take certain medicines. tell your doctor about all planned medical or dental procedures. eliquis treats dvt & pe blood clots.

plus had less major bleeding. both made switching to eliquis right for me. ask your doctor if it's right for you.

[door bell ringing] ♪ come on-a my house, my house, i'm gonna give you candy. ♪ ♪ come on-a my house, my house, i'm gonna give you... ♪ ♪ apple and plum and apricot-a too, eh! ♪ ♪ come on-a my house, my house a come on. ♪ ♪ come on-a my house, my house... ♪ ♪ i'm gonna give you everything. ♪ complete your thanksgiving table at target. right now butterball premium frozen turkey is only 99 cents a pound. ♪ come on-a my house

. it's latest trend in the world of high-end real estate. apparently in order to move a mansion off the market you not

only have to sell the property but also the life that comes with it. how to do that, by making movies. here's abc's nick watt. >> a sleek bentley, a studly hunk, stirring sound track. bond movie? no. the studly hunk is a high-end realtor. >> action. >> we're behind the scenes. that was the first scene introducing the front of the house with the bentley. the story is they just come back from a night at the opera and they're about to have an after-party. >> reporter: real estate has now come to this. many agents now having to make mini movies to compete in the high stakes game of high-end realty. we're talking an $18,000 production to market a $45 million mansion. 200 d we lfern drive. i'm not making this up. and, yes, that's kyle from "real housewives," maurisimo's real

wife. >> you have never done this before? >> no, i don't pretend to live in other houses. i live in my own house. >> reporter: they usually hire actors or models to make these mini movies. >> i get to act with kyle. >> he should stick to real estate. >> pours it. >> you know, he's a real estate king. i can't take him seriously, the acting thing. >> reporter: they say filmmaking is the best way to sell, not just the bricks and mortar, but the lifestyle that comes with it. >> there's a little l.a. craziness about this for sure. a little bit of hollywood. a little bit of craziness. >> reporter: where luxury cars and stripping off for a dip is considered a sign of success. >> the only danger with that is that home better be a real bachelor pad because now you've identified the exact demographic and you've given no chance for anybody else to look at it. >> because these movies have a global reach.

they're shareable, viral, showing a buyer a life they could lead. >> if somebody is in china, russia, london, and they're, you know, they can't come here right away and they want to see a house. once you see the video, how does somebody arrive home, come home, how does the house flow, how do they entertain? that's what we're trying to paint. >> we're unstoppable. >> we don't give up. >> reporter: james and david are the stars of "million dollar listing, l.a.," and also stars in this movie. >> we're talking 30, 40, 50, 60, $70 million houses. it's necessary. that is what's happening rights now. that's where marketing is. >> reporter: perfect synergy, celebrity sales guy, hipster moviemakers. >> we want this thing to look like a movie. we'll cinematic, real clean. >> is this just a gimmick or does this actually work? >> no, this actually works. >> we saw it because of the film. the home was sold for over $30

million. the owner that bought the home looked at the video, loved the video. flew in and looked at the house and bought the house. >> reporter: they're all doing it these days. there are right now dozens of 20 million plus properties for sale in l.a. alone. this film allegedly coaxed the swedish founder of mine craft on to a plane for a viewing and ultimately into dropping 7$70 ml for this place. >> what we like to do is show the lifestyle, right? how does somebody live in a house. what does it look like. why would you want to live in the house? >> mom and dad, so this is it. >> reporter: some of them even have a plot. >> i'm so grateful for all the ways that you've prepared me for this moment. >> reporter: like this one. little girl growing up and leaving the nest. >> i love you guys. love, shanny. >> reporter: this extreme marketing tactic is spreading.

down the coast, this brand new movie is advertising some private pads for sale at this monarch beach featuring pro surfer kalana rob, dan cox from the "bachelor" and lydia, a one-time "real housewive." and even down in texas, the message here, you could throw your son a very elegant engagement property, if only you buy this pad. >> just feel relaxed. >> reporter: the home of country music, nashville, it's live. ♪ amy what you want to do >> reporter: and in maine, all things are possible at your country estate. this isn't slap/real estate. each home and each film is target marketed. so back to 200 delfern and to

david and james. they're the listing agents for this pad. >> everything that you see is staged. so we brought all the furniture in and created what you see now. >> and the idea with staging, keep it neutral, keep it simple. and don't personalize it. >> there's no butler? >> no. >> there's no staff. >> if i was better dressed i could play the part. >> you can have my blazer and there you are. fantastic. >> someone is going to spend $45 million, they're not going to be swayed by a video. >> i would disagree with that. >> think you will get $45 million for it? >> i do. i think we placed it well. it's a beautiful home. everything around here is expensive. >> who are you aiming for? >> we do believe it will be a couple with a family. we don't believe this will be a single man. >> reporter: a rich married man who wants a bond baddy ass office and billiards room. los angeles.

next, a new dress taking the internet by storm. we all remember the debate on whether this cocktail dress was black and blue or white and gold. this new dress has shocked a viral fame thanks to a community of female meteorologists. star light star bright, the first star i see tonight i wish i may, i wish i might, have the wish i wish tonight wishes do come true. the lincoln wish list event is on. right now get exceptional offers on the entire lincoln family. for a limited time your choice of mkc, mkz gas or hybrid for $369 a month with zero due at signing. take the zantac it challenge! pill works fast? zantac works in as little as 30 minutes. nexium can take 24 hours. when heartburn strikes, take zantac for faster relief than nexium or your money back. take the zantac it challenge.

innovative sonicare technology with up to 27% more brush movements versus oral b. get healthier gums in 2 weeks guaranteed. innovation and you. philips sonicare save when you buy the most loved rechargeable toothbrush brand in america. even during the holidays, you think it smells jolly,dors [inhales] grunts but your guests disagree... music starts febreze air effects doesn't just mask, it eliminates odors you've gone noseblind to [inhales] mmm break out the febreze, [inhale + exhale mnemonic] and breathe happy.

and finally tonight, once again the internet is obsessed with a dress. >> good morning. i'm storm tracker meteorologist. >> their forecasts may be different but they all have something in common. it's this dress, and it's taking the closets of meteorologists by storm, if you will excuse the pun. >> thanksgiving travel is always

slow. >> reporter: shelby hayes, meteorologist at abc affiliate in oklahoma city first saw the dress after it was posted in a facebook group for fellow female forecasters. >> each time someone got it in they posted it and talked about how great the dress was. more and more people started ordering the dress. of course, sharing their pictures in it. it kind of became a bonding thing for us. >> reporter: available in seven colors and priced at just $23 on amazon, it was a stylish steal, too good to pass up. >> we have a lot of trouble. this is kind of an odd thing but finding dresses with sleeves. it's pretty awkward talking about snow in a sleeveless dress. and somehow manage to look great on nearly every body type. >> reporter: instead of the sister hood of the traveling pants. >> call me crazy but it's scientifically impossible a pair of pants can fit me. >> and me. >> and me. >> reporter: they're calling it the sisterhood of the traveling dress, the collage of all the

meteorologists in their outfits going viral. >> my boss after i wore it that day, shelby, that's a great dress. where did you get it? of course i kind of laughed and told her, you know, it's $23 on amazon. she's like, you need to tell all the girls in the newsroom about this. >> reporter: it's so popular now it's back ordered until after the holidays. some even wondering if it could dethrone this dress, the one that filled news feeds earlier in the year to become the most talked about garment on the internet. you remember last winter people couldn't decide if this is was a picture of a black and blue or white and gold top. >> check this out. feels like winter. >> reporter: one meteorologist who does not own this meteorologist dress, our very own ginger. when someone commented about it on twitter she responded, it doesn't come in maternity. but it is working out for other weather women. >> i think i will continue to wear it. it puts a smile on my face just thinking about all the other women also wearing this dress. >> reporter: so you can expect this look to stay in the

forecast. a lot of puns in that story. forgive me. thank you for watching abc news tonight. tune in to gma first thing in the morning. as always we're online 24/7 on our it noo line facebook page and abcnews.com. good night.

i'm ginger breadington with your 10 day deal forecast. every day for ten days, expect new deals with historic low prices across target and target.com. hey! ginger! yes, ken? great forecast! are coffee makers on sale? yes! yes they will be... ginger! what about cameras? oh yeah, yeah. cameras-- ginger! how about christmas lights? yeah! lights, cameras, it's all in on the action. [ laughs ] see what i did there? ♪