this is "nightline." >> tonight, candid with the candidates. exclusive interviews with hillary clinton and donald trump. >> so he did choke? >> i don't choke. she chokes. >> the nominees spar over the controversial trip to mexico. >> they're going to pay for the wall. >> he came out saying one thing and the mexican president contradicted him almost immediately. plus memes to millionaires. playful instagram account turned media empire. how one social media team is courting big-name advertisers, transforming their brand of humor into big business. and swift split? taylor swift and tom hiddleston reportedly breaking it off. the romance only three months old. bad blood? ♪ now we got bad blood

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♪ sleep train ♪ your ticket to a better night's sleep ♪ good evening. thank you for joining us. tonight exclusive interviews with both hillary clinton and donald trump. now in a virtual tie with just 63 days until the election.

no questions were off the table for two candidates who made it clear there's no love lost between them. here's abc "world news tonight" anchor david muir. >> reporter: we traveled across the battle ground state of ohio. >> what's the most important issue they talk about? >> jobs. >> reporter: getting exclusive access with both presidential tickets. >> so labor day is here. >> labor day is here. >> reporter: we're with them just as a new poll of likely voters shows the race suddenly a dead heat. 63 days to go and trump now leading within the margin of error. >> you've made a handful of appearances the last couple of weeks. it seemed to the media at least there were more visits with donors than voters. we did see donald trump out there, about 20 different appearances, among them the trip to louisiana after the floods, the trip to mexico. i'm curious. is the trump campaign out-campaigning you right now? >> no, not at all. we had such a successful convention in july. and we came out of that convention with an enormous

amount of energy and enthusiasm. we are now in full campaign mode. >> 63 days to go. how badly do you need to win ohio to win that white house? >> we're up in ohio. you see the kind of crowds we're having in ohio. i think we're going to win and it certainly i think it would be very important to win ohio. >> we'll have said republicans do not win the white house without ohio. >> i've heard that, and we intend to win ohio. >> we sit here in ohio, key battle ground. we've seent ads in these battleground states. they start with, i'm hillary clinton and i approve this message. and the rest of the ad is entirely about donald trump. >> because all it takes is one wrong move. >> are you making this about donald trump? >> no, david, i think that if you've seen all of our ads, we have a lot of very positive ads. the best i can tell is donald trump is for building a big wall, which we now know after his unfortunate trip to mexico the mexicans have said they're not paying for it. >> you talk about the trip to mexico.

donald trump said they did not discuss who would pay for that wall. the mexican president afterwards said they did discuss it and mexico would not pay for it. your campaign said, "it turns out trump didn't just choke, he got beat in the room and lied about it." is that what you believe? >> well, that's what it sounded like. because what happened is what we call a diplomatic incident. because he came out saying one thing and the mexican president contradicted him almost immediately. so it is clear that he went down with a mission, it's been the mission of his whole campaign from the very first day, to demonize immigrants, to call mexicans rapists and criminals, to do everything he could to stir up all kinds of bad feelings about hard-working people. and he didn't raise it. so he did choke. >> hillary clinton, who's also here in ohio, told us a short time ago that you choked. that the idea of mexico paying for this wall has been central

to your campaign. did you choke? >> so let me just tell you about choking. i don't choke. she chokes. look at the deals. she's responsible for so many bad things that have happened to our country, including the signing by her husband of nafta, which has drained our country of its jobs. i've been given a-plus, including by you people. i've been given a-plus for the job i did in mexico. the fact is mexico will pay for the wall. it was discussed that it wouldn't be discussed. but they know my stance and i know their stance. >> did the mexican president break his word in talking about it? >> we had ground rules and that's okay. see who wins in the end, we'll win, 100% they're going to pay for the wall. >> governor pence, you're making news in revealing you'll release your tax returns. >> sure. be a pretty quick read. >> pretty quick read. i'm curious, do you think the american voter has the right to see the tax returns of donald trump before they vote on election day? >> you know, i'm very pleased to provide our tax returns. you're going to find out my family's a middle-class family

and they'll be pretty clear evidence we haven't profited from our 16 years in and around public life. >> i'm asking about donald trump and every presidential candidate going back 40 years -- >> i'm releasing my tax returns, donald trump will release his tax returns. i'll give you mine this week, he'll provide his after a routine audit is done. >> the only one who cares is the press. it's not a big teal. >> you don't think there are any voters who -- >> i don't think so, i think people don't care. i release the most extensive financial review of anybody in the history of politics. it's either 100 or maybe more pages of names of companies, locations of companies, et cetera, et cetera. and it's a very impressive list. and everybody says that. but i've released it, massive list. far more than you get -- you don't learn much in a tax return. >> tax return dozen reveal how much someone's paid in taxes, how much they've given in charitable given. >> that's okay. i've given a list on things i've given to charity. i've given that list.

>> you won't reveal what you paid in taxes unless the audit is done? >> when the audit is done i will release. >> i've release the 40-plus years of tax returns. he hasn't released any. i think that's a big question mark that people need to ask themselves. why wouldn't he? >> reporter: it's a question she asked again late today, pointing to what trump told us during our interview with him. >> i just want to start by referencing something that donald trump told abc news. he said that the american people don't care about his tax returns. and in fact, he's also said that it's none of our business. i just think he's dead wrong. >> reporter: adding fuel to one of donald trump's main attack lines on clinton on her quote stamina. her coughing attack. which she was quick to blame on him. >> every time i think about trump, i get allergic. >> you talk about stamina. your stamina and hillary clinton's stamina. you're 70, she's 68. do you think the american people

deserve to know more about both of you and your medical records? >> sure, i do. i would love to give specifics as far as i'm concerned. if she wants to do it, i'll do it 100%. >> why not go first? >> i might do that. in fact, now that you ask, i think i will do that. >> you will this. >> yeah. >> you've even said she doesn't look presidential. >> i really do believe that. >> what do you mean by that? >> i don't think she has a presidential look. you need a presidential look. you have to get the job done. i think if she went to mexico she would have had a total failure, we had a big success. >> donald trump tweeted hillary clinton didn't go to louisiana, she didn't go to mexico, she doesn't have the drive or stamina to make america great again. does she look presidential, fellas? give me a break. >> can i just -- does she look presidential, fellas? that's an idiotic comment from donald trump. i got added to this ticket about 11, 12 weeks, 100 days from the election. this great public servant has been on the field for 17 or 18 months. it's hard to keep up with her.

>> when you talk about her not looking presidential, are you talking about aesthetics? >> i'm talking about -- hey, by the way, she says things about me that are horrible. as an example, the single greatest asset i have, according to those that know me, is my temperament. she came up with am madison avenue line, let's talk about his temperament. it's the single greatest asset i have is my temperament. >> what will your temperament be on that debate stage 20 days from now? >> i can't tell you because i'm not sure that i know. it will depend. you're going to have to see. you need flexibility. in life, david, you need flexibility. it may be very nice and it may be very respectful. and it may not, depends how she treats me. >> the debate is 20 days away, the first one. >> so i hear. >> are you nervous? >> well, i am certainly focused. because donald trump announces he won every debate in the republican primary. i take that very seriously. >> donald trump has said about you and the debates, i know how to handle hillary.

do you know how to handle from ump? >> we'll see on september 26th. >> our thanks to david for that report. the trump campaign says it will keep us posted on the timing of the release of his medical records. coming up, how an instagram team is turning memes into money. and celebrity couple hiddleswift reportedly broken up, leaving taylor a blank space to write a new name. ♪ i got a blank space baby and i'll write your name ♪ the antacid goes to work in seconds... and the acid reducer lasts up to 12 hours in one chewable tablet. try new duo fusion. from the makers of zantac. endless shrimp is back at hold red lobster.rks.

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if i told you a group of men in their late 20s were spending their days posting jokes on

instagram you'd probably think they should get jobs. but for this social media branding team that is their job. here's abc's chief business technology and economics correspondent rebecca jarvis with another installment of "social stars." >> let's do it. meme this. >> reporter: we're with three of the top meme masters on instagram. putting them to the test. how would they help this picture of donald trump become a meme sensation? >> don't worry, i got this. >> reporter: and the likely winner? >> when your stepdad comes and drags you out of the party. >> reporter: making memes is what 25-year-old elliot does for a living. he created the now-famous instagram account, that four-letter word we can't say. >> i like to post things people normally wouldn't say out loud. you read it and it's super stamplly relatable. >> reporter: like, when you're feeling fat after a long

weekend. or, when you're at work checking the time. all those posts heard round the internet got their viral start here. in five years, his instagram account has amassed nearly 10 million followers, which has helped turn his memes into money with those corporate-sponsored posts. he says it's all about relatable content. >> like the post i just posted today [ bleep ]. when you flip the pillow over to the colder side. it's like the owl having an orgasm. >> in one minute we had 2,079 likes. pretty good. >> that's not really something you say out loud but everybody does it. it's the best feeling. stuff like that. >> reporter: what's even better, some super-famous followers. >> bieber, the rock, kendall, khloe, k. perry, these are people that are elliot's most active followers. based on like who has the most followers and who likes and interacts with his posts the most. >> reporter: ben kaplan is director of business for the growing meme empire. >> three to five units, can you

do that? >> reporter: ideas come from all over. sometimes fans weigh in. >> this poor girl sends us e-mails. took another photo! thought you might want to post it! >> reporter: their office is tailor-made for fun. and plenty of those iconic party cups. >> how many posts do you put in a day? >> sometimes i don't post any, sometimes i post like six. three is the sweet spot. >> this has the most likes in the past couple of months, 468,000. it's a pokemon meme. >> reporter: it began five years ago when elliot says he was bored and started posting pictures to his tumblr page. >> i was just at home chilling on my laptop, watching "seinfeld." i love jerry seinfeld. i don't know why i called it [ bleep ] to be honest with you. i never planned on it to be popular, never planned on it to be a business. >> reporter: now a social media empire.

headquartered here in new york city. with ten full-time employees including his childhood friend and partner, ely ballas. >> we all have our role in the company which makes us efficient. content decisions elliot takes care of. anything that involves being really smart elliot takes care of. the easy stuff i do. together we kind of each have our role. >> reporter: even elliot's wife jessica joined in. she's busy running the wildly popular instagram account beige cardigan which has a wider female audience than jerry. but here in their offices, memes equal big money. 90% of their followers are between the ages of 16 and 35 years old. experts estimate top social media influencers like elliot and his team are making up wo upwards of $75,000 for branded posts on instagram. but those branded posts still have to be funny. like the ones they made for bud

light, totino's pizza rolls, and fan duel. >> that's pretty good. >> reporter: their first foray into paid content was this one for burger king. a tense moment for the team who didn't know how the audience would react. >> reading every comment, but it turned out -- hi! >> reporter: in two years they worked with more than 50 brands. >> how much are they paying for this? >> we like to not necessarily disclose the numbers. it's definitely enough to be considered a serious player in this media business. >> just like the staple tee. still sell a lot of these. >> reporter: they launched their own online business, jerry's world. >> the beige cardigan -- >> reporter: selling everything from $55 flip-flops to a $40,000 dog. even a $500,000 indoor swimming pool. >> has anyone bought that? >> a few people, actually. >> reporter: well -- actually, not really. >> yeah, we sold a few of those. >> serious? >> $500,000.

i'm kidding. >> reporter: and they let us in on another joke. the memes they're creating for rob lowe's comedy central roast. >> this? the tattoo on his face? >> forget the tattoo, just that smile. >> reporter: just one more opportunity these social media influencers have found to make money. along with their latest venture. >> disaster girl. >> reporter: a card game funded by kickstarter called what do you meme? >> this is the cards against humanity 2.0 version. >> the meme version. you're going to pick a photo card from a deck of 45 photo cards. everyone else playing goes through their seven caption cards and try to decide what the funniest combination is. >> when you're proving a point via text and see three little dots appearing and disappearing because you're right. >> reporter: no one's off-limits. >> meme this. >> reporter: the meme magic continues to another presidential contender.

>> when he tells you he loves you after the second date. >> wow. >> proving your worth one meme at a time. >> thank you. >> oh! >> write that down. >> reporter: for "nightline," i'm rebecca jarvis in new york. and next, the little swift romance has reportedly ended. can taylor swift shake it off? it's the final days of the ford freedom sales event... and the deals just got better. ♪ i'm free to do what i want and have a good time. ♪ just announced! 0% financing plus $500 labor day cash across the entire 2016 ford lineup. and specially tagged vehicles get an extra $1000 smart bonus cash. freedom from interest... and freedom to choose with ford. america's best-selling brand. ♪ i'm free, baby! hurry. get 0% for 72 and $500 labor day cash across the entire ford lineup. plus specially tagged vehicles get another $1000 smart bonus cash.

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i feel like a fish with no water. learn how to prevent your child's next asthma attack. because even one attack is one too many. and finally tonight, another taylor swift love story reportedly comes to an end. tonight it seems a celebrity couple of the summer, hiddleswift, has hiddle-flipped? ♪ haters gonna hate hate hate hate ♪ >> taylor swift reportedly shaking off another breakup. ♪ shake it off >> parting ways with british beau tom hiddelston. the whirlwind romance began in june. ♪ a real romantic >> the real romantics heated up. whispers of an impending engagement.

but taylor swift has a reputation for romances that crash and burn. and then become hits. her breakouts from a-list exes like john mayer, jake gyllenhaal, and that front man from one direction, rumored to inspire singles. fans still taking news of the latest split hard reacting on twitter. if hiddleswift can't make it, none of us can. hiddleswift is over? could my life be worse? ♪ it's going to be forever >> many looking for silver lining. could this blank space in swift's life turn into a source of material for her next album? ♪ i got a blank space baby and i'll write your name ♪ >> speaking of love, there was a 17th century french writer who said, true love is like a ghost, everyone talks about it, few have seen it. thank you for watching abc news. join us for "good morning america" tomorrow. as always we're online at abcnews.com and our "nightline"

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