this is "nightline." tonight, holy chicken. morgan spurlock, the super size me film maker once again taking on fast food. this time with his own restaurant. >> one of the things that happens in the industry is they put on fake grill marks. >> bringing what he says is transparency to the industry. >> that is a lot of chickens. >> in a new documentary that almost never happened, after transparency about his past brought a me too reckoning. dog impossible. >> he's like a ticking time bomb. >> giving badly-behaved pups a new leash on life. how one overcame his own demons and found purpose in training once untrainable dogs. >> what's happening for you and your dogs, we can help, you're

not alone. >> we put the skills to the test with "nightline's" own troublesome pup. and how a comical plea for beer money turned into a six-figure donation. but first, the "nightline" five. number

they took $12.8 billion from big tobacco. juul marketed mango, mint, and menthol flavors, addicting kids to nicotine. five million kids now using e-cigarettes. the fda said juul ignored the law with misleading health claims. now juul is pushing prop c, to overturn san francisco's e-cigarette protections. say no to juul, no to big tobacco, no to prop c. good evening. thanks for joining us.

we begin tonight with the provocative film maker, morgan spurlock, of "super size me" fame who blew up his own career at the height of the me too movement by revealing his own troubling history with women. now he's back with new-found sobriety, a new film and a new outlook. this is ready for prime time. you're about to open the doors. >> we're about to open. >> reporter: are you nervous? >> yeah. today's the first day being open to the public, i'm excited. >> reporter: morgan spurlock is about to launch his latest venture, the last place anyone would expect to see the archenemy of fast food. >> i never thought i'd be in a kitchen making my own chicken sandwiches, crispy chicken sandwiches. >> reporter: now he's not only trying to transform the fast food business, he's trying to redeem himself. this project nearly derailed two

years ago at the height of the me too movement, after a self-imposed reckoning over his past sexual contact. it's a full career reboot and new-found sobriety for the film maker who 15 years ago documented what he says was a more than 20-pound weight gain, making himself sick. >> these numbers are outrageous. >> reporter: after eat being nothing but mcdonald's for a month. how did you go from anti-fast food crusader to fast food owner-operator? >> it's not a journey i thought i'd be on. >> reporter: that'ere must be tremendous backlash. >> you say that until you walk in the door. it tells you the truth from the minute walk in. we tell you where the food comes from, how many chickens we

devour, 9 billion in the u.s. alone. >> reporter: his pop-up restaurant is the latest in the culmination of his documentary, "super size me 2", holy chicken. going behind enemy lines in the starkist starkest of ways, and he's starting from the beginning. >> that is a lot of chickens. >> reporter: is the dream of holy chicken to put big chicken out of business? >> you're never going to put big chicken out of business, but the goal is to how do you start to level the playing field? if you can't beat them, beat them with a better chicken sandwich. can you create a truly farm to table localized fast food restaurant? >> reporter: after all, for the $273 billion fast food industry, chicken sandwiches are the latest rage. >> what if there cpa mp honest with theirthat? >> reporter: at holy chicken, truth is on the menu, from the

packaging to the walls. all decorated with trade secrets, full of how fast food restaurants tell you a junk food meal is healthy. >> one of the things in the industry is they put on fake grill marks. >> reporter: you pull the curtain back, like the health halo. >> it's a term that the industry uses to describe the way they shroud your food to make you think it's healthier than it is. fried is gone from the vernacular, because fried is bad, crispy's nice. >> reporter: transparency at the heart of the project, a come back of sorts after he decided to be transparent about his personal history. in 2017, spurlock published an explosive statement on social media, titled, i am part of the problem. in what ways were you the problem? >> i looked at some of my past actions as being problematic, as

being behavioral choices that were ones that in behihindsight shouldn't have happened. >> reporter: did something precipitate it? an accuser accusing you? >> no, no one came forward saying i'm coming after you. >> reporter: he writes i have been unfaithful to every wife and girlfriend i have ever had. at one point describing a sexual encounter which led to an allegation of date rape back in college. no charges were ever filed. and years later he settled a sexual harassment claim at his production company. clarify the sexual harassment. >> i would say things to my assistant that were sexually offensive. i'd call her sex pants, hot pants, again, there was nothing physical to it, but it was, you know, it was verbally crossing the line. >> reporter: it was demeaning. >> it was demeaning, yes. >> reporter: in what ways are you making amends, moving forward? >> the biggest thing isly i hao

start with myself. i got sober 640-plus days ago, it's been the greatest thing. i wish i'd done it ten years ago, now i'm at the point in the journey where i'm reaching out trying to make amends. >> reporter: you talk about sexual abuse in your childhood. >> yes, the minute i hit "send" i felt better. but it's also one of those moments as a manic-depressive, you don't think about the consequences of those actions. ripple effect affected so many people. >> reporter: coming clean personally imploded his life professionally. going public cost you a lot. >> yeah. we had sold the film out of the toronto film festival to youtube for $3.5 million. but then once i said what i said everything just collapsed. everybody walked away. >> reporter: he would eventually lose his production company. >> the people that i hurt that i worked with, the people i put out of work a week before

christmas who had kids, families, suddenly, what happened. it's one of the things i'm trying to move forward as best you can. >> reporter: now two years later, spurlock is looking for professional redemption. >> i worked for a year and a half trying to find a distributor. the movie could still be sitting on the shelf. the farmers deserve this more than anything. >> reporter: jonathan and zack, a farmer and son duo serve as a window into the chicken industry. >> it's about numbers, getting the most chickens grown out in the smallest a space for the least a. mon least amount of money for the most amount of money. i'm happy to get the word out to let people know what's happening to the farmers and the animals, the chickens out there. the farmers aren't being treated well at all, and the

animals are treated horribly. >> reporter: they share what they say are the industry's dirty little secrets. >> they don't want to see that a chicken has less than a square foot, that a chicken is living in conditions where it's wet. they're eating their own feces. >> reporter: the national chicken council tells abc news that spurlock's story is told for entertainment and not based on facts, calling the film an unfortunate and one-sided hit piece on the industry. >> welcome to chicken corporate training. >> reporter: holy chicken, the film and the franchise, aims to debunk the corporate mythology, breaking down what spurlock says are misleading phrases. >> cage free, humanely raised can get the usda's seal of approval. we let people understand how much space we gave the chickens

to be free range. it was even half this. here it is. free range. right now there's already three more chickens in our free range zone. >> reporter: how many chickens are in the barn? side trn chickens. just by opening the door, putting up this little pen where they had access, i put that in quotations because they never went outside, they're considered free range by the usda. >> they are curious. >> go out, check it out. >> reporter: i buy free range eggs, thinking it's a glorious life. >> they're bouncing around, eetdieetat being worms and bugs off the ground, not true. there are places where they do it, but they're so few and far between of what is really represented by the industry. it's crazy. >> check it out, free-range chicken. you are living the chicken

dream. >> reporter: shattering our illusions makes us savvier consumers which is why transparency is the ultimate goal. it also sounds that the truth telling you've done in front of the camera all these years is now perhaps more than people imagined behind the camera. >> i'm excited to see who this film maker is now that comes out of this process versus the one that was there before. up next, a trainer who transforms feisty fur balls into zen dogs.

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back now with the story of a man who sees himself in troubled dogs who need a second chance. he helps them find their moment of zen. here's marci gonzalez. >> this dog would kill you if he could. >> reporter: they are some of the most aggressive dogs imaginable. viewed by many as lost causes. >> you need to get past. >> reporter: until they get a dose of zen. >> turning this around for dangerous dogs is a matter of life and death. >> reporter: he is the founder of zen dog in los angeles and his approach to socializing the most difficult dogs is the focus of nat geo's "dog impossible." what's different about your approach and your method? >> we don't use force. we don't use treats. we don't use commands. we don't use choke chance, prong collars.

dominance. >> you're secure, lou, i promise you. you're secure. >> reporter: those put in the practice on some of the toughest cases. >> lou is a socially-gifted former street dog. he won't allow anything around his neck. that's a problem because animal control says if they find him wandering off leash they'll take him in. >> reporter: this is really a life or death situation for some of the dogs that are brought to you. >> yeah. >> oh, i'm so proud of you, lou. >> reporter: people are stunned by the results. >> it's so amazing to watch lou walking on a leash. it's going to open up a new world. >> reporter: how much of your motivation and understanding giving these dogs a second chance at life comes from your own second chance? >> i battled alcoholism and drug addiction for years. >> reporter: what was the turning point for you? >> my younger brother, 23, he died in a motorcycle accident. i inherited his car, and then

one night i was in a blackout, and i hit somebody on their motorcycle. they were scraped up, but they were okay. and i pulled my car over, and i just waited. i basically just said okay, i'm done. i don't need anymore of a sign than this. you need a purpose. and you need to understand that life is about service. if you understand those two things, you can actually have a life. getting a chance to tell people you're not alone, and there is hope. i almost missed that. this is the orange room. >> reporter: and so he taught himself to extend that grace and then some to animals who seem as hopeless as he once felt. >> and everything here is really designed to feel like you're at home in terms of its energy and comforts. >> reporter: relief for a man who grew up terrified of dogs. >> as i take this road to my own personal transformation, i move

in with somebody who has a little black terrier named sking sfon. a and he's a street rescue. but at the time i'm recovering physically. i can't work, virtually unemployable and i'm living with this dog that keeps attacking me. i have seen something about a grown man who was able to get over his fear of dogs and i thought, that's possible for me. so i started trying to take care of kingston. >> reporter: from there, he developed his method for rehabilitate being the most ferocious and feisty pets. this is one of his hundreds of success stories. >> when he came here he was dangerous. he was dangerous and impulsive and didn't know what to do. he didn't know how to control himself and had been isolated for the better part of two years. so he not only showed up -- hi, handsome. i'm talking about how amazing you are. >> reporter: he was nothing like this. >> he was nothing like this. he's a black, male, older pitd mix, the kind of dog that getting put down, the kind of

dog that doesn't get adopted. fortunately, we got time to work with him. i got you. >> reporter: he believes it's not just the dogs who need to be taught, it's owners. >> am i giving the dog affection in a way that keeps the dog riled up. am i giving the dog affection when it's not calm and it hasn't given me permission? >> reporter: and today lincoln as well as that terrier, kingston, who terrified him as he started his journey are a part of the teaching team. we brought in our own "nightline" rescue to illustrate some of his techniques, like gaga. this poodle mix may be cute, but she's had bouts of aggression with other dogs and resisted other training. >> for the most part in my daily life, she's a great little companion, but she's triggered with other animals around. >> reporter: matt and his team put ashley behind the fence, using an interior yard where they analyze gaga's behaviors

and socialize her with more mellow animals. >> i was tearing up. i've never been able to see her play like this, ever. >> we hear that from people. regularly. >> it's amazing. >> i've never seen my dog do this, ever. >> reporter: the next step, introducing her to a more alpha dog causes gaga do react in her old street dog ways. the team reiterates that the training takes time and dedication. >> hi. >> good morning. nice to see you. >> did you hear her bark? >> i did. >> reporter: including an in-home visit. >> so, when i come in to homes, i always ask the humans just to ignore the dog. i want to see what they do. if we don't engage with her, i will get a chance to see her ability to regulate herself and calm herself down. and that's beginning of everything. >> reporter: matt's training also requires owners to make some changes. >> no dogs in the bed. every dog should have its own

space just like you do. >> i think we're on to something. they have to be aware of the impulses before she acts on them. they can use the strong bond to get ahead of them before she reacts. we see results here at zen dog that are, well, people say miracles a lot. i think, i've experienced miracles. the zen dog and the staff, they do it every day, and so we kind of have like a, you know, expect miracles daily. that's just what we think is going to happen here. >> and you can catch dog impossible sunday nights at 10:00/9:00 central on nat geowild. up next, a football fan appeals for beer money and gets far more than he could have imagined. its time. still, we never stopped making it stronger. faster. smarter. because to be the best, is to never ever stop making it better. the 2020 c-class family.

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♪ face buried in your phone. stop! look up. look both ways. g our each. it's bus go safely, california. and finally tonight, a game day joke grows into a serious gift. when carson king waved this sign that read "busch light supply needs replenished" along with his venmo handle, he thought he'd get some beer, but the broadcast triggered a wind fall, more than $62,000 in donations.

money king decided to donate to the university of iowa's children's hospital. after covering the case of one case of beer of course. and when busch and venmo heard the news they announced plans to match his donation. cheers to that, goodnight, america.

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