♪ ♪ >> announcer: this is "nightline." tonight, the money and the music. ♪ >> swifties and the beyhive

dropping big bucks. one fan attending 17 shows. >> this probably sounds a little insane, a little like what are you doing, stephanie. >> others heading overseas. you went to europe, saw beyonce and had a whole trip for about a grand? >> exactly. >> we don't see these types of tours coming around every day. it's unprecedented in scale and volume. >> billions of dollars boosting the economy. plus, climate comedy. comedians flipping the script. >> you don't know the truth about resiecycling. google it later, okay? >> using humor to raise awareness. >> climate change. we are living in the middle of its disastrous effects. >> sitcoms like "abbott elementary" finding the funny in the gloomy. but is it punching through?

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good eercvening. we begin with the massive economic impact of taylor swift and beyonce. the tours breaking records and boosting local economies as fans

take extreme measures to see their favorite superstars on stage. ♪ >> here's my closet of merch. >> in case it's not obvious -- >> we have the 1989 crewneck. >> -- stephanie is a big taylor swift fan. >> another eras tour shirt, a super special poster with the dates and locations on the back. this is just a small portion of my collection. i have a lot more at home. i just moved here a month ago, so not that much, but more will be coming. >> the 21-year-old investment banking and data science analyst has gone to 17 shows this year, traveling across the country.

in glendale, arizona, on opening night, singing along in kansas city, missouri. ♪ >> and rocking in philly. ♪ >> i'mto a normal person this probably sounds a little insane, but honestly taylor's shows are experiencing. you make so many memories there. >> going to 17 shows isn't exactly the cheapest hobby. >> so all my tickets were face value. i never wanted to have to do those resale prices. >> so you were able to keep the tickets at face value, which is still a few hundred bucks. but you're going to all these different cities. i have to imagine you got different outfits for each one. >> for sure. >> going to three or four shows is a lot of money, but 17, how

do you make that work? >> over the years made sure i had this taylor fund in money for when she was going to go back on tour. >> she says she only spent about $500 for each concert. a lot of people are spending much more. >> typically budget about $500 to attend a concert. but taylor fans spend upwards of 1300 to go. they're spending almost double what they're intending to spend on everything from just the actual ticket to the merchandise on site but also travel, airfare to get there, dining and making a weekend out of it at bars and menus. >> some have dubbed the

nont phenomenon taylor nommics. >> thursday, friday, saturday, lines out the door, just people going crazy. >> it's been wonderful for the business. it's nice to see tables full. >> hotels in the area have been sold out for weeks. >> it's unprecedented. >> last saturday we had our highest sales in history in the 34 years we've been open. >> seems like an average economic impact of about $50 million. it really does vary quite a bit by community. for example los angeles is reported an economic impact of $320 million. for an average city like cincinnati, pittsburgh, kansas city, i would expect that 50 million dollar range. they're also reporting tax impacts of about 3 to $5 million. >> as lucrative as this tour is, taylor isn't the only pop diva having a summer renaissance.

♪ while taylor was selling out across the u.s., the hot ticket for the beyhive, europe. this super fan says last year's ticketmaster fiasco spurred him to look abroad. >> it was pretty easy. i set up a ticketmaster account for germany and then just toggled the language settle settings to english and i was able to get ticket. >> they plan to vacation around beyonce's concert in hamburg. how much did it cost? >> tickets were about 150 euros each and the hotels were pretty affordable. we were there for three nights. we probably spent like a thousand dollars. >> you went to europe, saw beyonce and had a whole trip for about a grand. >> yeah, exactly.

>> a travel influencer evaluated the costs and picked st ed >> i had seen her in paris and barcelona. london is always expensive. the pound is stronger than the dollar. when i saw the ticket price at stockholm was under 15,000 miles each way, i bought my ticket before i even bought my concert ticket. >> beyonce closed out her european leg and hopped across the pond to philly. >> welcome to the renaissance. [ cheers and applause ] >> while taylor finished more than 50 concerts in the u.s. and will head to europe next year. ♪ >> this feels like a once in a generational moment we're having with taylor swift and beyonce both doing these massive world tours. we don't see these types of tours every day. it's kind of unprecedented in the scale and volume.

i think taylor swift is officially surpassed sir elton john in terms of ticket sales and beyonce projects to do the same. ♪ >> but some fans are finding ways to spend practically no money to attend these shows. >> i was like oh my gosh, i am so close. she was coming right next to us. it felt like she was singing to me. >> 19-year-old sydney was lucky and got to volunteer at one of swift's epic glendale, arizona, concerts. it got her the view of her life from the floor. >> to be able to experience this for free while people were paying thousands, it was just crazy to think about. >> the die-hard swifty and college student says it would be hard to put the price of a ticket in her budget. ♪ >> paying thousands of dollars for diffictickets is tuition mo gas money. >> sydney found out about the

volunteer gig that landed her on crowd control through a text from a friend hours before show time. she brought her best friend, sister and her boyfriend with her. >> my favorite song in the night was definitely "lavender haze." ♪ the whole time i was standing by the stage doing my job, i was looking over my shoulder like what is she wearing. >> even though swift has finished shows in the united states for now, those super fans got to keep planning. >> i already have tickets like right now. >> to where? >> next summer i'm going to london to see her in wembleywem. when she's coming back to the u.s. next fall. i'm going to the indianapolis shows. >> no matter how much these fans spend on shows, the main message

is the experience is priceless. >> i think gen xers and baby boomers probably spend more on durable goods whereas gen z and millennials are likely to spend on experiences, go out, have a good time, make memories. >> 17 shows. has it all been worth it? >> definitely. i'd do 17 more. up next, climate comedy. using humor to raise awareness about the crisis. i have moderate to severe crohn's disease. now, there's skyrizi. ♪ things are looking up ♪ ♪ i've got symptom relief ♪ ♪ control of my crohn's means everything to me. ♪ ♪ ♪ control is everything to me. ♪ feel significant symptom relief with skyrizi, including less abdominal pain and fewer bowel movements at 4 weeks. skyrizi is the first and only il-23 inhibitor for crohn's that can deliver both clinical remission and endoscopic improvement.

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the climate crisis is typically featured in doomsday thrillers, but some comedians are using humor to educate and entertain. ♪ for casey connelly a comedy club is like a second home. >> yes! how we doing, burbank? >> she performs here at the flapper's comedy club in l.a. every friday, honing her skills and building an audience. >> you don't know the truth about recycling, okay? i have time to get into it. just google it later, okay? >> how would you describe your comedy? is that possible? >> i would describe it as funny. a lot of story telling and anecdo anecdotes, observations about my life. >> now she's trying something

new, trying to make one of the least funny topics, climate change, hilarious. >> i've been thinking about getting an electric vehicle. okay. mixed reviews? i know it's good for the environment or whatever. they're just getting so smart and so cool and so popular, they're going to be like the iphone. i just want to get one before i'm driving around in some android. >> part of what i talked about is wanting a message and meaning behind my standup. it's a real challenge to be like here's information that's pretty dry, sometimes depressing. make it funny and relatable. >> when climate change traditionally shows up in entertainment, it's usually not so funny and relatable. from the terrifying tsunami in "day after tomorrow". >> the polar icecaps have melted. >> to "water world." and the world-ending scenes of

"geo storm." ♪ but there's a growing movement of people like casey who think this extreme doom and gloom approach isn't working. here at american university, a group of comedians is meeting to workshop their message and their punch lines. >> we don't have air-conditioning where i grew up. we have wind, which has made a huge comeback. looks like we were right the whole time. >> while it's sometimes tough to get a laugh in the classroom, the standups say they're learning a lot. >> my ex is a climate activist. so the healthy thing for me would have been to become a climate denier when she left me. >> katie created the program and has a background setting the impact comedy has on generating social change. >> one of the first studies that i designed looked at the difference between an audience

watching a funny comedy documentary compared to a long form journalistic media product. the people who watched the comedy learned a little less, but they felt a lot. most importantly, they felt there was possibility of action and that their action might make a difference. >> the goal is to use laughs to educate the audience and potential solutions. >> we're saying wait a minute. there's so much we can do. rather than freaking out about it, let's do something. use comedy to do that and communicate those messages, translate some of those messages, reach new people and hopefully get people to think differently about climate. ♪ >> it's not just standups trying to flip the script. some people in hollywood are saying they need to do more. a study of nearly 40,000 recent

tv episodes and movies found only 2.8% referred to climate change. here at the hollywood climate summit, celebrities including jane fonda, the others talked about increasing climate references in scripts. >> i'm living for the moments where i can make ava say something about the climate crisis in abbott or jacob. that is so inspiring and there's so much gold to be mined there. >> why is february hotter than the devil's booty hole outside? >> climate change. we are living in the middle of its disastrous effects. the per ma frost in rush. >> anna jane joiner is also a climate consultant for hollywood. >> the industry, i think, is increasingly very interested in how to portray climate on screen. we're just asking them to

acknowledge that climate change is a part of our world and therefore part of the character's world. >> remember, i'm on your team. i think on both sides there's people who say how dare you joke about climate change that are environmentalists, which i understand . i think on the other side there's people who go don't come with your messages. they're like, what is this? i get that too. there i think let's joke funnier. >> we all say we care or maybe we do for like a second or a whole documentary. then that thing's over and you're like let's eat or whatever. >> the goal is to keep raising awareness, one joke at a time. >> it's hit and miss. it's been such an interesting learning experience as a comedian and a climate change activist. >> what do you want people to take away from your sets?

>> i want them to say how funny i was. that's the thing. all of this stuff, i'm still just a comedian that wants laughs. and like maybe i didn't know that or isn't that interesting. anything like that would be meaningful to me. ♪ coming up, the march on washington 60 years later. sometimes jonah wrestles with falling asleep... ...so he takes zzzquil. the world's #1 sleep aid brand for a better night sleep. so now, he wakes up feeling like himself. the reigning family room middle-weight champion. better days start with zzzquil nights.

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the march on washington 60 years later and why some say there are many more miles left on the road to equality. here's abc's mary bruce. >> they called it the march on washington for jobs and freedom, thousands gathering in front of the lincoln memorial to hear reverend martin luther king, jr. witnessing what would become a defining moment in the fight for equality. king telling the crowd -- >> i have a dream. my poor little children one day live in a nation where they will not be judged by the color of their skin but by the content of their character. >> close to a quarter of a million people traveling to washington that day from across the country, by bus, train, car and plane, carrying signs demanding equal rights, integrated schools, decent housing and an end to racial bias. another speaker that day, a young john lewis. >> we march today for jobs and

freedom, but we have nothing to be proud of but hundreds and thousands of hour brothers are not here. they're receiving starvation wages or no wages at all. ♪ we shall overcome ♪ >> those stirring speeches, the thousands who protested capturing the nation's attention, helping bring about the passage of the civil rights act and voting rights act. ♪ we shall overcome some day ♪ >> our thanks to mary. tomorrow, thousands of marchers will return to washington, committed to completing the dream. that's "nightline." we'll see you right back here at the same time on monday. thanks for staying up with us. good night, america.