making the case for military action. trader's and investors await the president's speech on air strikes against syria. in today's cover story-- your i- phone five could soon become old school as apple gears up with a new gadget. the hidden truth about banks and hack attacks.and, why the less you spend -- the hotter you look.first business starts now... you're watching first business: financial news, analysis, and today's investment ideas good morning! it's tuesday, september 10th. i'm angela miles. in today's first look: the monster market move.. the bulls had a stock stampede yesterday on postive news about exports in china and japan winning the olympic bid. the dow is back above 15,000 and

the nasdaq is back at levels we've not seen since 2000. gold was unchanged. oil dripped down a $1.55. bloomberg news reports.. bank of america is cutting 21-hundred jobs and closing mortgage offices as rising interest rates slow the demand for home loans. and top economists predict economic growth of 3% in u.s. by the second half of next year.. matt shapiro, president of nws capital, joins us now to take a closer look at today's market action. good morning matt. > > good morning angie. > > well the president makes his big speech tonight, but will it be a market mover? > > well, you know, a lot of people are going to talk about it, but talking to me-- i think too many people are making too much about syria and i don't think it has anything to do with the level of this market. > > what do you think is moving the market? we had some great data coming in from china

already this week. > > well i think that helped, but really that was a technical bounce from last weeks really goldy locks employment report and had a fake out. the market tested 1640-- went right back. so here we are with really a strong technical move to the upside that can have a lot of momentum now. > > matt, a few weeks ago you talked about putting money into europe. all of a sudden that is very much in vogue. is it too late for people now to get in involved in that investing strategy? > > not at all. i mean, there are some great european blue chips. we've talked about the ones we own, such as roesche, such as heinkel, such as baer. so look at those top 50 european stocks and i think you'll be pleased to find some really all-american all-european companies. > > also, it's a big day for apple today. what's likely to happen with that stock? it did cross $500. > > well i think it's finally got to the point where, the valuations, the dividens, the money coming out, justifies the stock level. you know, i gotta caution investors. i don't know

if we can get to 700 but certainly on a valuation basis, there's more in the stock from here. > > matt thank you for your thoughts today. > > your welcome. talk of syria potentially surrendering its stockpile of chemical weapons is likely to get a mention in the presdient's speech tonight.secretary of of state john kerry made what's viewed as offhanded suggestion that syria could avert an american attack by giving up its chemical weapons. that comment was welcomed by leaders in syria, russia, and the united nations. "he could turn over every single bit of his chemical weapons to the international community without delay. and all now a full and total accounting for theat. but he isn't about to do that and it can't be done obviously." the white house is said to be taking a hard look at the suggestion. the remarks cooled off an escalting situation as president obama pushes for congress to support his plan for an air strike on syria for a chemical attack on the syrian people.the president addresses

the nation tonight at 9 eastern. in today's cover story... apple is expected to end speculation about the features of its latest iphone in a highly- anticipated announcement... that may also introduce a new low- cost offering. the market is reacting to the buzz... with apple's stock topping 500. two new iphones... a new operating system... and a music streaming service ... are rumored to be the highlights of apple's media event tuesday. but before the 10 a-m kick-off in california... apple's product roll-out is already generating revenue for app developers like brandon passley... whose team has had access to the beta version of the new operating system for a couple months. "we'll go through and test all of our clients apps on the ios 7 platform, be sure they're working. if not, we'll call and say, you should probably update this." brandon is looking forward to the expected release of what's been dubbed the iphone 5c.... which is supposed to be an inexpensive smartphone made of plastic... available in different colors... and targeted to teens and emerging markets like china. "it's interesting they're going

that route, whether it degrades apple's brand as a top tier or not." experts say apple is trying to regain its eroding market share by going after users who have been opting for cheaper android phones... while retaining its loyal base with edgy new options -- like a fingerprint sensor -- predicted to be part of a new refined iphone. analysts say the iphone 5s will be faster... more efficient.. have more storage... and an upgraded camera. "i'm still in the market for a phone. they'll have to wow me over. i may take a look at them." but some experts say the latest iphone isn't revolutionary enough to shake up the industry... leading to an anti- climactic drop in the company's stock price in the days following the announcement -- unless apple reveals a true surprise... like the iwatch. "that would be cool if it did; wearable technology's gonna be really cool." but even that could be overshadowed by the influence of carl icahn.some credit the activist investor with pushing up the stock price after tweeting that he has "a large

position in apple." tokyo winning the bid to host the 2020 olympic games did more than excite japan... it also drove the nikkei to a five- week high. stocks expected to benefit from the games led the charge. sportswear manufacturer mizuno saw a surge in shares... and gym shoe maker asics corp also climbed... as did shares of contractors who may build new structures for the games. tokyo's bid committee estimates the games could create about 150- thousand jobs. however, some analysts warn there could be unrealistic expectations about the financial benefits from the olympics. picture this...a painting found in an attic... is confirmed as the work of famous artist-- vincent van gogh.. the painting is called "sunset at montmajour". a report by the independent says it was discovered in a norwegian attic and is likely worth tens of millions of dollars. koch industries is buying electronic component maker, molex. the $7.2 billion deal

represents $38.50 per share. the stock closed 31% higher on the news. molex will continue to be an independent unit of koch industries. it is the latest acquisition by the powerful and politically connected koch brothers -- charles and david. in a statement the co-chairman of molex said the decision was "difficult" given the company's 75-year history but that it represented "outstanding benefits" for stakeholders. it's a sign of the times: citigroup is taking its workers off the chicago board of trade's grain and financial trading floors at the end of the month. most of the staffers will shift into citi's office in chicago. this action is the latest in an ongoing exodus from the floor... since most trading firms use electronic platforms. citi helped establish chicago as the center of the world's futures trading. last month... only about three percent of all c-bot corn futures were traded in the pits... according to exchange data. time warner is the latest on a growing list of large companies to say it will move retirees from company-sponsored health plans onto new health care exchanges. both ibm and ge have made similar moves. the companies cite the rising cost of providing healthcare and tout the increased choice available on the exchanges. critics contend the new exchanges could offer fewer benefits while also costing retirees more. eventually.. you'll be able to stop at walgreens for a pack of gum... some shampoo... and lab tests. walgreens has a deal with a lab testing service that will allow customers to get routine tests done at the drug store... that had previously occurred at a doctor's office. the deal brings theranos wellness centers to more than eight- thousand walgreens stores. testing is expected to be less expensive and less invasive than typical lab tests. prices will be the same for all customers... even if they don't have insurance. it wasn't long after the

announcement that tokyo had won its bid for the 2020 olympics that questions were raised about fukushima. the hobbled nuclear power plant is only 140 miles from tokyo. the japanese government recently said it would take over control of cleanup.. after the plant admitted that hundreds of tons of radioactive water has been pouring into the ocean from the plant every day. prime minister shinzo abe told reporters that there has not -- and will not be -- any health problems related to the destroyed plant. "i would like to state clearly that there has not been, is not now and will not be any health problems whatsoever," abe told a news conference. "furthermore, the government has already decided a program to make sure there is absolutely no problem, and we have already started." billionaire hedge fund manager carl icahn never ceases to amaze.. and in his latest shocker--- he's calling off his bid to buy dell. icahn staged a scrappy fight against michael dell for the computer company.in a letter to dell shareholders monday- icahn wrote he's saddened at losing the battle,warned that michael dell - is paying 70% under the stock's 10 year high of $42.38, and the company is not likely to realize its full potential. icahn is losing the battle for dell because of a recent change to stockholder voting rules.. making it easier for michael dell.to win. dell shares closed unchanged yesterday-- shareholders "officially" vote on who takes

control thursday. . in a rare move-- some hedge funds are lowering fees. a new report by money beat says it's because investors are disappointed in the performance of the funds. a high-cost fund typically charges a standard 2% of assets and 20% of investment profits. but now the average charge is closer to 1-point-6% of assets and 18% of invesment profits. since the financial crisis.. the funds have failed to churn-out expected returns to investors.. the government wants to limit on loans from fannie mae and freddie mac as a way to back off from the mortgage business... fannie and freddie currently support mortgages with balances up to $712,000. the fhfa says it will be a "gradual" reduction in loan limits.the agency calls it an effective approach to reducing taxpayer's mortage-risk exposure while expanding private capital in mortgage finance. critics fear it will shrink the number of home buyers. labor leaders are in for an uphill battle as they struggle against corporations. that's the word from senator elizabeth warren... in a speech opening the afl cio convention in los angeles. the freshman senator kicked off the conference by voicing her support for the labor movement... which has seen a significant drop in political power over the years... as union membership has declined. labor leaders have

supported warren for her tough stance against wall street and trade deals that benefit corporations. luxury retailer neiman marcus is sold in a six billion dollar deal.the buyers are ares management and the canada pension plan. neiman's sellers... warburg pincus and tpg capital... bought the retailer in 2005 for 5.1 billion dollars. the sellers had been looking for a buyer ahead of nieman's ipo. those frugal spenders will want to avoid going to a football game. the 2013 football season is here and price tags such as $75 for parking are causing sticker shock among even the most devoted fans. ticket prices have also jumped and are up more than 50% in the last decade. the league average is $82. still ahead--

why some traders are ready to pounce on opporunity to short apple's stock.. chart talk is next. from individuals to companies -- what everyone needs to know about thwarting hackers. then... sticker shock for football fans. and... why driving an old car and splitting the check is actually ...cool.

trading exchanges, banks and federal regulators are all on the lookout for hack attacks to electronic trading and banking.. joining us via skype this morning is kenneth greers, the senior global threat analyst with fireeye. good morning, and are trading exchanges in more danger than most people think? > > probably because banks and financial institutions, i think, have been slow to publicize the attacks they have received due to fear of embarrassment. > > so if the banks aren't telling what's going on, what should they be doing and what's happening behind the scenes that we don't know about? > > well unfortunately, cyber attacks have a lot to do with the unknown and the unkown unknowns and unless you have a good control of your own network... understanding of your own security events, you don't know if you've been hacked and it takes some time to figure out what's going on. but there has been a lot of investment in cyber security and i think

today we understand, more than ever, that all computers, all networks are vulnerable... they all run operating systems and protocols that hackers can abuse and so we here at fireeye follow about one hundred advanced persistent threat actors. and we know that almost half of those are actively targeting financial institutions. > > that is incredible. the recent trading halt at the nasdaq along with the other outtages that we've seen, any chance that those are hacker testing what could wind up with a shock to the entire u.s. financial system? > > sure... we've seen even government and newspapers were slow to publicize attacks against them. one: they didn't know about it. two: they were embarrassed about it. three: they probably didn't have the data. so it wouldn't be a surprise to see stock exchanges, investment corporations basically suffer the same kinds of attacks. we need to get the agencies

themselves to understand the problem better and be able to articulate it to the public in a more realistic and better fashion. > >kevin greers thank you for all that information and thank you for your time today > >thank you. coming up....for anyone turned off by a date who shows up driving a clunker -- bill moller explains why frugal is sexy. also-- $75 for parking? the economic realities for football fans. first business conintues after the break...

alright here's the question: who is sexier? somebody with the expensive car, the 400 dollar hair style and the thousand dollar outfit - or, the person wearing the bargain basement clothes driving the prius? well - it may very well be the latter. jennifer waters is a columnist for

marketwatch.com and the headline of your story, let me read it here... i thought it was very fascinating, "are frugal people more attractive?" and i guess from reading your article, you can't argue with psychology... > > no you can't and i'll tell you. it's not even just are they more attractive, but are they sexier? are they hotter? and basically what this study found-- this is a study out of the university of michigan-- found that it didn't matter if you said, joe shmo-- if he was attractive or not-- if you put his picture up, the women would say here's a pick. the same thing with jane doe-- she was attractive too if she was a saver. and we're talking about savers, not cheapskates, but savers. > > alright, well what is it about savers? do we give off some energy that suggests we're a saver? > > well it's all about relationship control. and it's all about-- anybody who's tried to save money knows that it is really all about control. who doesn't like to spend money? so

when you are saving money, you are controlling your impulses to spend. so now we can push that on to other layers of your life. can you control your eating? can you control your drinking? can you control your mouth? > > self-discipline, basically... > > self-discipline, self- control, and being a nicer, friendlier person because of it. > > well, what is it like? how can we tell when somebody has these qualities? say on a first date... > > i was going to say, even on a first date you can tell these things. it's basically the difference between a saver and a cheapskate. a cheapskate is somebody who-- it pains them to separate money from themselves. they don't want to give a tip, for example, to the waitress or waiter because they might not want to give away that extra money. a saver, on the other hand, would know that that's not the place to save money because that's somebody's livelyhood. so that saver will know, you know what-- if i'm going to go out... and i'm going to do this, then i am going to do it the right way, and i will

cut back on something later. > > it's almost as though they have empathy as well. > > exactly, but a saver is also saving for something bigger. it's not-- and that's the difference between a cheapskate and a saver as well. a saver is going to say, "listen, i'm not going to have that extra drink or that extra latte or whatever. i'm going to save that money, maybe for vacation. maybe for a nice gift for the significant other." you know, something like that. > > and that's the person that makes the better partner and ultimately: spouse. > > right because of their self- control. > > jen waters, thanks so much. > > thank you!

now into chart talk with chris gersch of altimus capital and chris, what is the scuttlebut on the trading floor about the ten year treasurey. > > really we had this yield yesterday come down a little bit and that was a little bit surprising considering where the s&p futures were trading above that great news that came out from china and japan. that was fantastic buying opportunity

for me. i'm continuing to hold those on until the open today and i really believe, as a trader, we're looking to the apple news as a possible selling point to get out of the futures. but before that it's been a great ride this last day and a half. > > so you're telling me that money is going to come out of the s&p 500 and go into apple? that's going to be the trade of the day today. > > i really believe that is the trade of the day. you know, individuals think that apple-- if they come out with that fantastic innovation-- it is going to be a buying point. but as a trader i'm very suspect. you know-- any news announcement-- it's had such a large rise up since can announce-- and he was going to have dinner with the ceo-- that traders are-- with the light volume and the high volatility index being so at this point as a possible selling point in the s&p futures. > > so where would your selling point be? > > the selling point right

now-- if it gets below the 1610, 1605 level, a lot of traders are going to smash the bid-- meaning they are going to sell it very hard in the futures bid and i'm going to go along with the crowd. > > and then where would your selling point be in apple? > > in apple? i believe right now we're fixated about 10-20 dollars-- is really where that 55-day moving average is--right where we are currently and so if it dips below that 55-day moving average, we're all going to become sellers. > > ooh. thank you for your insights today, chris. thank you. > > thank you. coming up tomorrow-- how to avoid feeling like the family atm. how to lend money to relatives without ruining relationship. from all of us at first business.. thank you for watching...

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