hyped and tastiest ipos of the year! in today's cover story....as winter weather chips away at corporate profits--.. one company says "let it snow!" and...new controversy surrounds malaysian flight 370. why a trace of the plane could mean trouble. plus... brad pitt is pictures the housing crisis... first business starts now! you're watching first business: financial news, analysis, and today's investment ideas. good morning! it's wednesday, march 26th. i'm angela miles. in today's first look: stocks hang tough the major indicies staged a rebound rally tuesday as consumer confidence hit a 6 year high. gold gained one dollar.. and oil dripped 44

cents. facebook is buying oculus vr for $2 billion. it's a virtual reality tech cojmpany. and the irs is defining the bit coin as property and not currency --which could give americans a boost on taxes. some investors are looking for a bigger boost in the stock market. larry shover of sfg alternatives joins us. we seem to be in a range bound market, what levels are you watching? >> a lot of people have a lot of theories about on what's going to make this go out of it's range. whether it be the unemployment number next week, auto sales, pmi'swho knows? but the longer we're in this range the faster we're going to move out of it. >>the forecasters are predicting another chilly day going towards the east coast. what's going on with natural gas? >>we continue to see natural gas rising and inventories falling. that's bad news. we do have a big supply however we have a huge deficit that's going to require a lot of production this summer to make up for the

deficit we've drilled into this past fall and winter. >>as a money manager and a trader, what are you watching as far as the rotation in the stock market, or even going into some of the commodities? >>it's very fascinatingjust the last couple of days, we've seen some money inflows in industrials and materials. and i do think that people are trying to pick the bottom in the steel/copper market or they're playing china thinking they will relax some of the rules with some typr of easing. so really just playing the china game. >>great to have you on the show this morning. thank you larry. >>you're welcome. great anticipation is building as candy crush-- lands on the new york stock exchange today. shares will open for trade under the ticker -"king". king digital entertainment is the maker of the oh-so-sweet mobile game. skeptism is high the ipo will be a one hit wonder. but an analyst we spoke hints that the growth prospects for candy

crush won't sour on investors who hold onto the stock... . the value may not comeiin the next 1 to 2 weeks in terms of a quick trade, but we believe it will comei the next 3 to 4 years in terms of diversified play in a basket of ipos. the stock priced on last night at $22.50. which was mid range. chuck coppola steps in now an update on the lastest financial anguish for the familes of the passengers of flight 370. angie, family members of those on board malaysia flight 370 are searching for answers. hundreds of protestors stormed the malaysian embassy in beijing, yesterday, ..demanding more information about the incident. officials say the plane crashed into the indian ocean, with no survivors. hugh totten of the totten law firm says until there's more evidence, compensation questions remain. in a way boeing malyasia airlines don't want this plane

to be found, because everything will be speculative up until the time that it is found. malaysian airlines is said to be offering the familes $5,000 to the victim's families. malaysian airlines is liable for up to 175-thousand dollars per passenger, or more. however, the familes must prove that malyasia airlnies was negligent. one possible piece of evidence-- there are reports of passengers on board with false passports. if the jet is recovered and there was a mechincial issue, boeing could be sued. that lawsuit would be filed in the u.s. boeing contends there was not a mechanical issue with the triple-7. branding manager david johnson says repercussion can linger for a long time. "consumers are leary, they've heard negative comment about the airline, about safety procedures, so they take those things into consideration before the book on the airline." the u-s- pacific command is sending to the area, highly sensitive electronics capable of locating the plane's black box pinging down to a depth of

20-thousand feet. general motors is facing the possibility of a class-action lawsuit in what is being called a 'botched' recall of 1.4 million vehicles. a suit filed yesterday on behalf of 13 car owners in nine states will seek class-action status. g-m reportedly knew the ignition switches were faulty as far back as 20-04 but allegedly released the affected cobalt models anyway, . g-m did not order a recall until last month. the car company declined to comment on the pending litigation. congress is pressuring g-m and the government's auto safety agency to make accident information more accessible to consumers. an unknown amount of oil has spilled into lake michigan from a b-p oil refinery. this is a developing story out of whiting, indiana. a mechanical glitch apparently caused the leak. the refinery has recently increased the amount of canadian crude it processes. environmental groups protested the increase saying it would cause more pollution in the lake. 60% of the lake is frozen over and, the cold temperatures mean the oil has a thicker consistency making it easier to collect.

the government issues startling new data on pay day loans. borrowers who use the quick loan storefronts often end up paying more in fees than they originally borrow. the consumer financial protection bureau says more than 80% of loans are also 'rolled over' or extended amounting in even more fees and often trapping borrowers in a cycle of debt. the bureau says it is working to bring needed reform to the industry. quick loan industry representatives say the current model provides a useful service. a top aide to jaime dimon will leave jp morgan. michael cavanagh, the co-ceo of jp- morgan's investment bank division is leaving for a top spot at the carlyle group. rumor has it cavanagh had been considered a possible successor to ceo jamie dimon. reuters reports over the past 2 years,

the bank has had turnover in 7 out of 9 key positions. a federal court is rejecting an appeal by rajat gupta. gupta wanted his infamous insider trading conviction overturned by the court. but the court rejected his bid for a new trial. gupta is a former goldman sachs director and was sentenced to 2 years in prison for leaking the goldman's boardroom secrets to his hedge fund operator friend raj rajaratnam. investors had little reaction to walmart admitting its dependency on government benefits. in its annual report to the sec-- the company listed factors that could hurt sales numbers. among the factors: changes in the amount of payments made under the supplemental nutrition assistance plan and other public assistance plans..." the international business times reports this is the first time walmart has acknowleged reliance on taxpayer funds in an annual report. walmart shares were up slightly, yesterday.

a credit card security company is targeted in a new lawsuit. trustwave holdings is facing a lawsuit sued, alongside target, by two banks that allege the security company failed to identify deficiencies in target's i-t systems. this according to crain's chicago business. this is the first time trustwave has been linked to target's data breach. the lawsuit is seeking class-action status. president obama is preparing for an overhaul of the national security agency. the administration is now considering legislative proposals that would put an end to the collection of phone data by the nsa. president obama told reporters in january that he was preparing to tackle such reforms. now, the president says he has a workable option that will address concerns of the n-s-a's metadata program. in our roundup of earnings news...walgreen pharmacies was not immune to the bitter winter. the nation's largest drugstore chain reported a drop

in shopping plus a $60 million dollar hit for snow removal and temporary store closures. generic drugs are expected to improve walgreen numbers by the end of the year. the retailer will close 76 unprofitable stores by august. and, carnival corp... is ratcheting down its full year profit outlook as it spends more to attract customers and lowers ticket prices following recent ship mishaps. a news maker at abc disney is making headlines. abc news president ben sherwood will succeed anne sweeney as president of abc television group next year. sweeney is retiring in 2015 to pursue her dream of television directing. sherwood has been at abc news since 20-10 and is credited with helping boost the ratings of its morning show good morning america. the" housing bubble crisis" is coming to the silver screen. brad pitt's plan b production studio and paramount pictures will adapt the best selling book by michael lewis: "the big short: inside the doomsday machine". the book was published in 2010 and chronicles people who predicted the crash. an oklahoma girl scout has broken a 30 year record by selling more than 18-thousand boxes of cookies. 11-year-old katie francis says she asks every person she sees if they will buy a box of cookies. she still has a few days -- until the end of march -- to pad her current total of 18,107 boxes. the previous record was 18- thousand boxes sold. it was set in the mid 19-80s.

still to come: healthcare hunt. how to stay savvy while shopping for insurance. plus.....how one company is using snow to market "fun in the sun." and...the company that's benefitting from bringing google glass to the mainstream. we'll be right back!

investors in luxottica group are enjoying an eye-popping move in the stock. luxottica shares rallied more than 4% yesterday on a new connection with google. google plans to have luxottica design "hip" frames for "google glass". google glass is $1,500 internet-connected eyewear. luxxotica has 5,000 stores. google is working with fossil group for its internet watches. the unusually harsh winter has been a bonanza for warm weather

getaways. for pinellas county in flordia, the abundance of snow in the midwest has been a bonanza---used as a medium for advertising. if a good salesman can sell snow to eskimos, how about using snow to sell sun to snowbirds? tourism officials in st. petersburg and clearwater florida commissioned snow sculptures in chicago. and their timing couldn't have been better. "yea, this was the creme de la creme of snow-sculpting winters. there was a plethora of snow--a lot of material to work with." joseph gagnepain built eight scuptures. dolphins, suns, and palm trees. pinellas county paid him $700 for each one...pay not expected--countless compliments for gagnepain and his crew of helpers. "people, police officers, all came up and thanked us. they were sick of all the snow and

we game them something whimsical to see." "part of it is the element of surprise and there's a novel aspect to it, too." "visit st petersburg/clearwater" campaign spent about two million dollars advertising during the winter. much of it wrapped around busses and displayed on elevator screens comparing four degrees in chicago with st. pete/clearwater's 69. then add something a little different, a snow stamp that sent the pasty populous to i- need-sun-dot-com. "the roi is hard to calculate but we know about foot traffic and it's definitely working." in january, tourism in florida's pinellas county was up almost nine percent over the previous january. it increased revenues from overnight by nearly two and a half million dollars.

thank you, chuck! coming up...why the u.s. is facing a shortage of dentists. plus... you better shop around. ins and outs to searching for a new health insurance plan. we'll be right back!

5 days are left in the open enrollment period for "obamacare." so far, 5 million people have signed up for

coverage. as many move toward the health care website to sign up, nicole duritz of aarp says older americans are more apt to pick up the phone. " folks who don't want to use the internet, are calling the toll free number, and finding that individuals are online to help them navigatge this process." after the march 31st deadline, the next open enrollment period begins november 15th to february 15th. bill moller joins us now with how companies are reacting to escalating health care costs... in this new age of ever escalating healthcare costs more companies are dropping their ppos and other plans and only offering employees high deductible plans. that's one reason employees are becoming more discerning as they start shopping around for various medical services. rita pyrillis is a senior editor at workforce magazine. how common is this

becoming? >>it's becoming very common. in 2005 there were about a million employers who were offering these high deductible plans. today, it's about 15.5 million. it's expected to grow at about15% per year. so we're talking a large majority. >>millions and millions of people who otherwise would just trust the medical system to lead them. that's how traditionally we've been trained to donot to question your doctor, not to think about price, and not to negotiate price. especially when it comes to our healthcare. they say it'll be like shopping for a television but no one wants to shop for a surgeon the way they would for a television. >>what kind of skills do people need to be sure they're getting the best care and doing it in an efficient way? >>there are a growing number of online tools. it's a booming industryto help employees learn about how much something costs, what the average price is, who

is the best provider in their particular area that provides the service. so i think it's about education and utilizing all of these tools. >>how do you find certain tools? google search? >>no. typically if you are an employer based health plan, your employer will offer some of these tools. more and more employers are doing this. insurance companies are also getting into this game. there's companies like caslight health which is all about price transparency. there are other companies like wiser health.com which not only gives you price information but it tells you what other patients have experiencedpatients who might have diabetes or whatever condition you have. they'll go on there and share their experiences. >>i think ultimately this is a good thing all around. as long as you're taking advantage of tools like that and comparison shopping. >>right. it can be. the concern is that one of the reasons healthcare costs go down when people switch to these plans is because some people cut back on care because they're paying more

out of their pocket. so that's the danger in some of these plans. >>well, empower yourself through education. rita pyrillisthanks so much. >>thank you. thank you bill! americans are skipping out on the dentist. last year, 100 million americans did not go to the dentist, a trend that began during the economic downturn. " i think the recession has really tightened the belts of alot of people. some people who are offered dental benefits choose to decline it. other people are not offered it all together, or of course if you are unemployed paying for needed dental care is very difficult." that was dr. clark downey, he says a shortage of dentists in rural areas has many americans driving more than two hours for a checkup. starting next month, aspen dental's "office on wheels" will travel to rural communities in 27 states providing free dental work. just ahead-- traders are searching stability in the stock market. chart talk is next.

talking to veterans about the real issues they're dealing with can be awkward and uncomfortable. we think to ourselves, "i never served. how could i understand? they'll talk about it when they're ready."

and then we wonder why they don't want to talk. but when their behavior changes, when they withdraw to themselves, increase substance use, or even talk about hurting themselves, it's time to act. because if we don't, our families and relationships will suffer. ask the hard questions. listen to the veterans in your life and show you care. make the call. it matters. when you recognize a veteran is in crisis, call the veterans crisis line at 1-800-273-8255 and press "1".

trader dan deming of stutland equities joins us now. good morning dan. has the market found any stability? >>yesterday you have to say at least short termit looks like it has. the previous couple of days we saw the market open much higher and give up those gains and actually close down on the day. yesterday we saw the market higherback to flat during the day but it was able to build on those gains in the afternoon. it closed near the high so i think short term that's a positive. >>is that a sign that people are buying on the dip? >>yesterday was a nice little reprieve for the market. it broke the downtrend that we saw the last couple of days. there's some buying going on here. i think specifically as we held 1850 in the spx. i think also if you look at the nasdaq. it's down pretty significantly in the last couple of days on the heels of 3 stocksgoogle,

facebook, and amazonthat drove the nasdaq significantly lower. so i think you're seeing a little bit of stability there as well. >>there are some crosscurrents in this market including people who are buying stocks on margins and insider buyers. how are you watching that and how does that affect the market? >>yeah it's actually insider selling that we're seeing more so than buying. i think that's playing in the mindsets of market participants and that's why you're seeing this market struggle at these levels because there are so many cross currents. yesterday we saw the housingreally kind of mixed signal. and the fed sending us some mixed signals now with how they're going to play the taper game moving forward. so i think all that stuff is being digested and trying to be incorporated into the mindsets of market participants. and with that is why we're seeing this little bit of a wavering in the

market right now. >>did you get any lollapalooza tickets this year? >>the guy that's been to every lollapalooza got shut out so far this yearthe first time ever. i can't believe it. i was in the queue right off the bat at 10 o'clock and i was unable to tickets this yearat least intially. so i'm pretty disappointed. >>it's a ticket monopoly. thanks for being on the show today. >>thank you. that's a wrap for today. coming up tomorrow... why the new film "noah" is receiving a "flood" of controversy. from all of us at first business-- have a great wednesday!

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