hi, everyone, and welcome to "on the money." i'm kell evans for becky quick. the new way to get airlines and other businesses to listen to your complaints. you need a smartphone but it's not for making calls. finding forgotten funds. tracking down money you may not even know b.talking to kids about money. it's never too young to start, but what exactly should you about yourself was wrong? cnbc anchor hand my friend bill griffeth found out the shocking truth after a dna test, and designer zach posen has a new project you might see on a different kind of runway. "on the money" starts right now. this the "on the money," your money, your life, your future. we begin with social media. facebook and twitter aren't just for sharing photos.

directly to companies, but are they being heard? reporter phil lebeau has this week's cover story. >> reporter: it happens thousands of times every day. travelers rant online about an airline because their flight is delayed or they have had had a bad experience. >> i don't think they can listen to us, because there's so many people who are flying and complaining at the same time. >> i don't think that the airlines are listening to the complaints. >> reporter: fact is, airlines are watching and often responding to what you put on southwest airlines has a team tracking twitter, facebook and other online sites 24 hours a day, and when customers vent about a problem, southwest reaches out to them. >> the approach is really how can we help? wait a minute, we hate to hear that. what's going on? give us some information and let's see what we can do to straighten this out. >> reporter: social media teams help customers by rebooking and keeping them calmer by relaying

when southwest cancelled over 2,000 flights due to a computer outage, and even though every major airline tracks and answers customers online, some do it better than others. for example, southwest answers almost half of the customers who mention the airline on social media, the best among officials in north america. meanwhile, alaska is the fastest, answering social media posts within three minutes, according to a group which w tracks the industry with millions of travelers. >> if you know you can tweet a company and get a response and have your issue resolved literally within minutes, that's a phenomenal experience, and if you can do that, you will every single time. >> reporter: so if you're at an airport and run into a delay, what's the best approach if you do go to social media? do not scream, stomp or use expletives to yell at the airline.

issue s.you'll quickly get a response. kelly, a lot of people believe that the easiest way to get a response is to scream. i'm mad and i need help right away! and what we're hearing back from the airlines is take a deep breath. you're more likely to get a response if you calmly explain what the issue is. >> phil, thank you so much. phil lebeau. not just airline complaints customers are sending out on social media. jay baer is a digital marketing expert and author of "hugr haters, how to embrace complaints and keep your customers." thanks for joining us, jay. >> thanks so much, kelly. great to be here. >> when someone uses social media to complain about a company are they just investigate or do they want a response? >> i did a lot of research for the book, about 50-50. kelly, half the time people contact businesses and social media they expect a response. they are in fact using it as a replacement for the traditional telephone and e-mail and half

complaining about the company, not necessarily at the company. they don't necessarily expect or anticipate a response but businesses can still interact with customers and blow people's minds. when you complain about a business and not expecting a result and get one, that has had a huge impact. >> how effective is this, jay? are companies doing this because it's good publicity or are they actually tracking the issue? >> it's less expensive to interact with customers on social media than e-mail o have gravitated towards this channeling. if you get a phone come back, e-mail back, you're like i expected that to happen. if you get a tweet back, you're like, wow, that's really terrific. today social media is becoming a spec at the same timer sport. it's not just about your interaction with the customer. lots of other customers can see that interaction, and that has an impact on how other people think about your business. >> and beyond airlines what, other categories are customers contacting? >> just about every kind of

social media and ratings and review sites to try to interact, punish or praise those brands. certainly retail, certainly hospitality, restaurants, financial services, hospitals and health care. >> is it safe, jay, to do this, to basically broadcast, as you mentioned, in this public forum where you might be or what airline flight you might be getting on. is there a more private way to contact companies and get the same outcome? >> that's a terrific question. the best practice is to use conversation, but you should never as a conum saoer divulge any personally identifiable information in a social media setting, but as soon as you get into the details of your scenario, do that using the private messaging function available on each of those social platforms so a twitter direct message, facebook message or even instagram direct message. all of those are the best places to talk about your actual situation, flight number, certainly your account number or anything along those lines. >> and if this is where

you're not comfortable with social media, never really gotten it or taken to it or maybe like me you have chosen to stay away from it? >> maybe you've bailed out. >> what do you do? >> well, kelly, i think here's the situation. you are welcome to continue to use the telephone and the e-mail, but here's the thing. certainly there are some people who are not comfortable with social media yet, and i understand that, but technology never goes backwards, so if you play this game out into the future, two years, three years have, quote, up quote call centers, won't be very busy because all of this will shift to social media whether we like it or not. >> all right. i guess i better get with the program. >> jay, thank you for joining us. >> thanks. >> that's jay baer. now here's a look at what's making news as we head into a new week "on the money." nearly one in five americans will be getting a very small raise from the government this year. 70 million social security recipients and federal retirees

$4 a month. by -- many recipients will end up spending the increase on higher medical premiums. the dow up two days in a row, down by thursday and the nasdaq followed suit and markets were mixed on friday. the housing market looked like it stabilized a slide and sales of previously owned homes rose 2.2% from august, well above expectations. the median price of an existing home sold in september, $234,200. facebook never wants to you least. the social media giant has rolled out new features to try to make the site for of an all-purpose destination. now you can buy movietics, order food and book appointments straight from the facebook app. facebook has 1.7 billion users world wilde.

it. a simple search can find unclaimed funds that belong to you and if you find it you keep it. and kids and your wallet. tips on teaching the next generation on how to be wise spenders and savers and now a look at how the stock market ended the week. recently, a 1954 mercedes-benz grand prix race car made history when it sold for a record price of just under $30 million. makes history selling at just over $30,000. and to think this one actually has a surround-sound stereo. the 2016 cla. lease the cla250 for $299 a month at your local mercedes-benz dealer. mercedes-benz. the best or nothing. what powers the digital world. communication. that's why a cutting edge university counts on centurylink

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a thing or two because we've seen a thing or two. ? we are farmers. bum-pa-dum, bum-bum-bum-bum ? this could be some money a account you don't even know about. every state has millions of dollars in unclaimed funds, and there's an easy way to find out if any of that cash belongs to you. reporter dina gusovsy has more. >> unclaimed funds. >> reporter: angela shows us how she became $13,000 richer. the catch, it was her own money she was getting black. >> a lot of it was small commission checks. a utility refund.

easily complete the process despite being legally blind is not alone. according to the latest figures from the national association of unclaimed property administrators over $40 bill is sitting in state unclaimed property programs nationwide waiting to be returned to their rightful owners. each state has an office where they can search for money. in new york along the state's comptroller's office pays out $1 million a day and that's nothing compared to how much money they >> now that's up to $14.5 billion. >> billion with a "b. request the "35 million accounts with a value of 14.5 billion. >> reporter: the main source of funds is from banks. >> typically it involves someone who has moved, and the bank or the financial institution, the insurance company, the utility where there was a security deposit does not have the up-to-date contact information. >> banks are not required to

number of years and it usually varies between five to seven years if the account is dormant. the bank is required under federal law to turn the money over to state and the state keeps the money in case someone does claim it one day. >> the system then will prompt you for the information that's needed so that it can verify. >> if you apply online, you can get the money in a matter of days. >> one financial adviser tells his clients to bookmark that website and make a habit out of checking state sigh. would i say the majority of my clients have found something lying out thereto in unclaimed property. most in the order of $50 to $100 and vice principal so v found more. >> we're just getting back. >> a couple thousand dollars, it could actually make a difference in someone's life. >> i think my grandson is going have one great birthday party. >> always make sure if you move you tell all your financial relationships what your new contact information, address and

searching online for missing money, don't just put in your own name, friends and family, organizations you may have been a part of. that's another way you could be entitled to the money. >> i'll have to go take a look. thank you, dina. dina gusovsky, whether you find money, save it, spend it, making wise decisions is crucial and when should parents sit down and have kids, the money talk? joining us now is ellen sabin, the author of "nickels, dimes and doll ears, a wise kids' guide to money ellen, thanks for joining us. >> thanks for having me. >> how early should you start when teaching kids about their money? >> as early as possible. you know, it's interesting. parents often wait until the teenage years to talk about money, but truly introducing kids to the concept of money and finance and responsibility only has the ability to get them confident about money issues. >> in your book you provide lessons and examples of ways to do that. what are some of them? >> essentially the idea that

so by creating habits that allow children to see responsible thinking, planning, sharing, work ethic, those sorts of things, children are then being introduced in an early age to the concept that money, that they can be the boss of their money to make it serve them in the future. >> what happens if their kids were a little bit older and you haven't done this? do you have advice for parents of kids who may be older than 6 or 7? financial issues and the thing about my book, which is an activity book, we see high school kids mentoring younger kids from the book and still learning the concepts that are basic to financial literacy, the idea of, you know, again, work ethic, being thrifty, sharing, saving for the future. not taking that marshmallow now. another important tip is -- is being smart about spending. the whole idea about wants

a -- to an elementary school kid, a high school kid, a college kid. what are your wants versus your needs? >> sure. and what happens if you have a financial difficulty in the family? how open should you be with your kids whether they are young or older about that when it's really happening? >> i think those are amazing teaching moments. sitting down at the table and saying -- a conversation about, gee, i'm really glad that years ago i thought about money away and saving it because now i lost my job, but we can do this. letting them see your thought process about the fact that money is a tool to have the life that you want is a great opportunity. >> all i know is my dad talked so much about 401(k)s around the dinner table by the time i was old enough to understand it i at least knew it was important, and i can thank him now for that. ellen, thank you for joining us.

>> how a simple dna test complicated this anchor's life and designing for delta and this la jacky rosen: i'm jacky rosen and i approved this message. man: the tea party republicans in congress want to cut social security. woman: and danny tarkanian wants to join them. man: he is proud to call himself a "tea party radical." man: he wants to privatize social security... woman: ...just like them. woman: risking social security benefits on wall street.

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we're good. mercedes-benz vans. featuring the new worker vans, starting at $25,995. mercedes-benz. vans. born to run. man, i'm glad aflac pays cash. aflac! isn't major medical enough? no! who's gonna' help cover the holes in their plans? aflac! like rising co-pays and deductibles... aflac! or help pay the mortgage? or child care? aflaaac! and everyday expenses? aflac! learn about one day pay at aflac.com/boat blurlbrlblrlbr!!! who are you? the question while philosophical is also rooted in science. dna testing is becoming easier and more accessible every day, but the results may uncover truth not everyone is prepared to handle.

co-anchor on cnbc's "closing bell" bill griffeth took a dna test four years ago at the request of his cousin and the results shocking. in his memoir "the stranger in my genes" bill wrote about the lightning bolt that struck his life. who is the stranger? >> the stranger is my father. i found out very simple police that my father was not my father. the man who raised me that i believed was my father was not. >> and -- and when you took the test, it was because you're a geney himself has an interesting story. >> exactly. he and i are first cousins. the cousin who asked me to take this began a test. i'm a urge >>ist and love genealogy because you can go into records and go to graveyards and churches and courthouses and look in the records. he wanted to look into dna. he's more scientifically minded, so he asked me to take this dna test to -- to see where the differences were in our dna, and -- and, boy, were they different.

may. you're a woman, you have two "x" chrome zones, one from your mother. i'm a male and i have an "x" chromosome from my mother and a "y" chrome zone from my father and it's the "y the with "chrome sewn we were evaluating. he got his from his father and i got mine from my father presumably and they got it frir their father and his father so on down the line. >> it should have matched. >> it never changes so it should have matched. mine came back and science has zones into h ha plo groups. mine came back as an i-1. that was the classification from my brook. my brother came back from an "r-1. my cousin was an "r," and they matched, as they should. i didn't match. >> and once you started to sit there and think, wait a minute, if we don't have the same father, well, mom, and your mother is still alive. >> she's 98 years young, and back then it was four years ago

presented the dna evidence, and she admitted, to use her word, that she made a mistake when she was younger. >> and your biological father and her husband have both passed away. >> they have, so i would never -- i've never met my biological father. >> and you've never reached out to that family either, have you? >> i have not. i don't want to give too much away because it's in the book, but i've chosen not to reach out to the other family, at least not yet. reaching out to you once they have heard your story? >> i'll tell you. if somebody in that family reads the book and figure it out and want to give me a call, i'll pick up the phone, absolutely. i don't want to disrupt their life. they don't deserve this. if my biological father were still alive i would reach out to him but i don't need to disrupt other people's sglifs what about other people in the public who have come to you and said that's happened to me, too? >> that's the one surprising thing.

if not unique but i've found so many stories have come my way from people i know, don't know, similar stories in a have occurred to them or to other people about either taking a dna test or just learning that they were adopted. they don't know. it is unbelievable. dna testing, because it is becoming cheaper, more accessible, the typical dna test spgs test kit now, costs about $99 and that cost is coming down. it's more accessible. more people are going to find moreth here. >> would you like to take a dna test? >> the curiosity has gotten the better of me. >> i've been encouraging to you do it for months and glad you're doing it and going to do it on television. >> good to not have coffee. >> probably don't want to drink coffee or many liquids and scrape it good. take it out. people just tuning in right now watching kelly evans do that and put that in this liquid here and push the button, just lift it up

>> and the cotton swab is in this liquid here that will be preserved and voila you'll have your dna analyzed. >> i said to my parents do i have anything to worry about or would this be okay you with? go ahead, we'd love to find how the more. >> good luck. >> thank you, bill. >> and congratulations with the book. up next "on the money" a look at the news for the week ahead and celeb designer zach posen is putting work to use on a different by delta airlines. no one speed... no one way of driving on each and every road. but there is one car that can conquer them all, the mercedes-benz c-class. five driving modes let you customize the steering, shift points, and suspension to fit the mood you're in... and the road you're on. the 2016 c-class. lease the c300 for $369 a month at your local

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for more on our show and our guests go to our website otm.cnbc.com and follow us on twitter @onthemoney. here are the stories coming up that may impact your money this week. it will be the busiest week of earnings season. 13 dow components hand 159 s&p 500 companies are set to report their profits or losses. on tuesday we'll get one read on housing trades with the case shiller home price index and on wednesdaye' homes sold in september and if you haven't already go to the pumpkin patch or enjoy a pumpkin spice latte. wednesday is also national pumpkin day and basketball fans will be happy. the nba season gets under way and on friday the first read of the third-quarter gdp. we'll begin with airlines and will end with them, too. sort of a round trip. you may know fashion designer zach posen from the tv show "project runway" and now he has

new style will ever take off. >> reporter: zach posen's latest business endeavor is designing for a different runway. delta's uniforms are getting a makeover. >> to have this opportunity to design for 60,000 people is a huge responsibility. >> reporter: after 18 months brainstorming, research and on-the-job training. >> and i served, you know, the peanuts and pretzels. >> and lots of input from employees from funcal >> the final surprise was they said we want to change the color. >> it's time for the big reveal. ?? dealta the's flight and airport staff will done the new look in 2017 and they expect the investment will be worth it. >> ten years ago when we went

thing we did was change the employees and it restored the employees' sense what have they do for the program. >> for "on the money" i'm courtney rage sglaen and that's the show for today. i'm kelly evans. thanks for joining us. how to get the best medical care for best price. tips on open enrollment. keep it right here "on the money." have a great one. see yo

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thanks for waking up with us i'm nia wong. all eyes are back on las vegas today as president barack obama is expected to make a return to the valley this afternoon. the president will campaign for presidential democratic candidate hillary clinton and state senate candidate catherine cortez masto. the rally is happening at four and six. we're told tickets went fast but if you want another chance to get them... you can wait in line to see if they can squeeze you in as long as the building capacity isn't maxed out. doors open at one-45./// ((nia wong)) and clark county is off to a strong start with early voting.. polls opened yesterday... tens of thousand voters cast their ballots for the election. the county says it was a record breaking year....with the largest turnout for the first day of early voting.