good morning, after good. crisis in cairo after days of rage and protest, the government agrees to reach with the key opposition movement. could it be a major turning points in the uprising? >> lindsey wallace, fresh out of rehab, the troubled actor could be heading back to jail. her side of the story. and super cell. from darth vader to a dorito's

obsession. a commercial for the super bowl. they cost a fortune, but do they deliver the goods? >> this is a special edition of "today" with lester holt. live from aman jordan and jenna wolf. >> i'm lester holt live from amman, jordan. and i'm jenna wolf in new york. lester, you're seeing that firsthand over there? >> everybody is following it in the northeast because it's changing. thousands of protestors continue to storm the square and more demonstrations are expected today. at the same time, the country's new vice president are meeting with the muslim brothers. that's a huge opposition group

in egypt. as for president mubarak, he seems to be more isolated. many in the country believed he was being groomed to be the next president of egypt. then some happy news from cairo, 76-year-old mary, we've been following her trying to get out of embattled egypt. she is on her way to the united states, and we'll catchj more

expensive. they better be good. the commercial that cost -- l wait -- $30 million for 30 seconds. they better be good. >> we've got a lot to get to this morning. jenna ha jenna, after a day of high-level frustrations, it appears the attempt to end the protests arey intensifying. richard is there from cairo. richard, good morning.n. >> good morning. the streets of cairo are much less tense that before, ntum. begun, and have this revolutionary movement appears to be losing some ay be momentum. for the first time in two weeks, what's happening outside the square may be determining loo egypt's future.e a cars are back out.ing bac the city is cleaning up. to cairo, which has looked like a e war zone, is going back to work. a sense of normal life is

returning to cairo. people are coming out, opening o their shops, wondering if this h conflict may have turnede mo a corner. banks openeddeposi today. machi government salaries delayedne me than a week have been paid, the money transferred by direct deposit to atm machines where crowds lined up. the we want to return to stability, said this man. these people supported the ve uprising for more democracy. but now that the government is promising to dowe'v it, they beo the demonstrations in the squara have stopped. we have received many reforms. m wo work is important.ypt's many are encouraged by president mubarak's promise not to run again. negotiations today between vice president omar sulaman and members of the opposition, ct including the muslim obrother d

brotherhood. sulemar is emerging as the defacto leader until elections . in september. the school board even met this morning to determine if it's safe enough to resume classes. >> most of the parents are excited that we're the going to be opening again and things seem to be improving.my >> but it could take months for egypt to recover. the pyramids are still empty.hee tourists critical to the econome have left in droves.ou and there's still the open question of the square where thousands of protestors remain n camped out. today they held prayers for ther people killed ins the violence. >> stay here until the presideny of egypt leaves. f >> theorge protestors worry if leave the square, the government will just move on and try to forget this unprecedented uprising ever took place. >> the demonstrators really his remain the potential flash point

here. they are callinglester for two o demonstrations this d week.on go lester? >> richard, the muslim if brotherhood is not just one ctul opposition group here.y they are very significant here. tell us what this means that the vice president would actually sit down face tothe face and ta with him.otherh >> it is astonishing for many e egyptians, the intelligence chief meeting with thebut ch mu brotherhood. for decades, the security force have done little but chase downn the muslim brotherhood which han pretty broad support in this lia country. now that they're being tyembrac it's a sign of legitimacy.icials the muslim brotherhood wants tot turn itself into a political party and participate in government, and they are now meeting with the most senior se officials in this country, it n appears they will get their demand.to put t >> richard anglin, good to see that traffic returning behind ht you. david the gregory is modera of "meet the press."

let me talk about what the administration has done so far. the president keeps talking about a quick transition of as power to start.. is this so far going the way thm white house has hoped?strati >> i don't think so. first of all,lier i lester, thet not been a consistent message coming from the administration. there was earlier in the transr the president saying mubarak must step hdown, the transitio must begin now. the press secretary saying now means yesterday. he we hear over the weekend from frankwell, whisner, he was the diplomat to tell him he wouldn't run again. now he's saying, well, mubarak should stay only to have those . comments dismissed by secretary of statepa hillary ce?clinton. so it's clear the administration is trying to push mubarak out, a but atk what pace? be there are some issues to work tp out edhere. they don't want a vacuum. mubarak has said himself it would be chaotic if he stepped down right away, and yet the opposition sabrothers, includint

thean brotherhood, is saying, n we're not going to have any substantive discussions until > mubarak goes. sos to a bit of a stalemate th. >> at the same time, you have the president saying this has to happen, the egyptian people have to drive this process. the secretary of state said she would lead something by the u.so president. is that a sign not to endorse anyone? >> it'se exactly that, as caref, as they can possibly draw it. the united states have a huge t influence there. that's where the protestors havi alln the signs in english. the administration, which gives billions of dollars in militaryg aid, is going to know the government of egypt is going toe be listening. mubarak has to be far enough out of the picture here so the with groups will believe this

transition is real, authentic and has some credibility.ss iions just went on with richarde anglin who said the fact that the brotherhood would be in those discussions in any fashion is a major development here. but again, it's the question ofk mubarak. does he stay? does he go? does he go before september? that's the careful line the administration has to walk. the >> david gregory, thanks very much. usher and now here's jenna.ve mo >> lester, thank you.ould he was the leader of our 100 country and ushered in the new conservative movement. today ronald reagan would have been 100 years old. seven years since his death, the former president remains a whie powerful source in politics.he nbc news andrea mitchell covere. president reagan in both of hisn terms, and she joins us in simi valley, california to talk about it. andrea, good morning. >> reporter: good morning. ameri >> ronald reagan considers to bt such a powerful force.

he's on the cover of time s magazine alongside president obama, sarah palin spoke about him at a dinner this weekend. why do you think he's so popular in the political circles today?t >> well, certainly among republicans he is an icon and nf republicans are trying to seize on that legacy, republicans who are hoping to run for presidentb in ama,2012. a but even among the broader t electorate, he had the ability n to lead thed i nation in tough s times and a generation of portat spirit. although he was able to compromp compromise, and i witnessed thia many times, to try to forge importantto compromises on poli issues. he workedan across party lines t he was true to his s conservatives, true to his beliefs, but even now, democratf see him c asur an authentic fig> and not someone you who turned

twisted with every popular wavec of current opinion.ro >> you talk about him being so good withif compromise. he did cross the aisle when it came to partisan politics oftentimes.>> repor what do you think he would say if he were alive today about the state of affairs be. in washington kn today? >> he would be appalled. he loved politics, he loved or0 people, he always, you know, got together with democrats after 5:00 or 6:00.th he used to saye he could have a drink with tip inabo'neill. he would bede appalled at the g state of politics, at the violent rhetoric, at the inability of congress to make deals. he always managed to lift himself above that prosaic daily back and forth. house i remember once when he was ns trying to cut a o deal with his own house republicans on tax measures. and he wenttalkin directly fromr event in north carolina where ho wasut talking about fallen trooa and cameid directly to congress talked about patriotism and the

said, okay, fellows, what about that tax deal? and of course the republicans all caved essagein, his own part he always managed to find a way, a message, to reach across to people. he had tough times and a lot ofg failures, lebanon and others, f iran contra, but he managed to . fight back, and largely with the help of nancy reagan at his my side. she saw the pitfalls on both the cold war, the relationship with. gorbachev and also the fight to get back on his feet after iran. contra. she saw the way to reach democrats and reach a compromise. good >> thank youmo so much. now we're going to head over to tamara hall for the rest of the news updates.ers >> good morning,ac jenna, good morning, everyone.s we begin inreport iran where a is under way for three hikers accused of spying. ally is in tehran with more.

>> that's right, the trial i starts today of the two remainingit hikers.ssion the trial we expected to last one day, it didn't. it was a very closed door session shrouded in secrecy. there was a blanket on anybody m going into the courtroom which includes the woman who w represents iran.xactly she had been outside the courtroom since the early hours this morning and was very frustrated she couldn't get anye information. we don't know exactly what happened in the proceedings today, but there are some i ominous signs surrounding the proceedings. it came when anti-american rhetoric is who at its peak whe9 iran is celebrating thee4i a re handing down very harsh sentences. >> thank you. the obama administration is holding back judgment so far about planned talks between opposition groups and the embattled government of mubarak. while in germany, secretary of state hillary clinton told

national public radio the decision to talk at least they are now involved. the u.s. wants an orderly transition that leads to free the secretary of stateand says u.s. wants an orderly transitios that leads to free and fair nceo elections.la rg former president bush has planned to speak at a charity os next week. it's been canceled because of security concerns. international human rights groups have been asking swiss authorities to prosecute mr. bush for torture. s he has been accused of using waterboarding during terrorists of some suspects. on this super size sunday wir meeting a super size baby w born this week in massachusettst look at those cheeks! inches jonathan patrick rozzi was born thursday weighing -- get this --

13 pounds. he's 22 inches long, and mom says she was shocked, i'd say. dad said he could be looking at? a future lineman and a big foody bill. can you believe -- look at those cheeks! it's>> he' unreal! >> forget the cheeks, did you see how angry that baby looked? look, he's like, oh, i am not happy about this one bit! wow! tamron, thank you for that big baby story. >> that's a big baby story.end. >> jen is here with a check of n the weatherot and we're watchin this from dallas and back. >> dallas had snow and ice over the weekend, and people, of course, were not quite happy about that for the super bowl, but it looksar like today, even though there is a storm system n in the area, a look at the temperatures right now, 65 in oakland, north winds going, dry and warm to

start off the morning. mid-60s in san francisco, as well, thanks to the offshore winds. we'll continue to see a wind advisory for 10:00 today for our bay area hilltops. just a few high clouds at times. temperatures through day, 70s to near 80 again today, record breaking, near springlike sunshine, but going through the workweek, we'll stay dry but trend cooler approaching next weekend. d.c., 60 in c charleston, 54 in atlanta. and that's your weather.s game >>t,nexre we'ngnext, we're calls the ice bowl.zing, will the weather wreak havoc on today's game?- we're going tothat find out rig after this. - the new charmed memories collection at kay jewelers. each design is hand-crafted in italy, and with hundreds of charms to choose from, the possibilities are endless. create your own memories with charmed memories, one more reason kay is the number one jewelry store in america.

[ slap! slap! slap! slap! slap! ] [ male announcer ] your favorite foods fighting you? fight back fast with tums. calcium rich tums goes to work in seconds. nothing works faster. ♪ tum ta tum tum tums we're going to talk about the super bowl matchup between the packers and steelers. the story is also the weather in dallas. organizers continue to deal with ice, snow, plenty of wintry headaches. nbc's janet chandling is live outside cowboys stadium in arlington. good morning. >> reporter: good morning to you. what a difference a couple days makes.

they are coming out of the deep freeze here. all that snow, ice, canceled flights, that is so last week. this is game day. and they spent the last 24 hours trying to remove all traces of that arctic blast. above the largest dome stadium in the world, they tried everything to remove the ice. workers wheeleding axes to firefighters trying to hose it off. even going down the side to get a better shot at it. anything to get rid of it ahead to have night's game. one, two, three -- with temperatures warming, visitors are venturing out. >> i've never seen anything like it. >> steelers fans james and paul dwra ferry finally reached cowboys stadium but friends are still stuck. >> three from las vegas. i think they're on their way. and four are still in pittsburgh. they're still having difficulty. >> reporter: it wasn't any easier on the roads. these fans learned the hard way. >> a lot of snow, ice, a lot of vehicles in the ditch.

trucks are tipped over. snow plows stuck in the ditch. >> reporter: the blitz of snow and ice is devastating for the economic bottom line. restaurants and bars that should be tapped are close to empty. but there is still hope for today. >> it is a little slower than anticipated. i think that, you know, with the weather warming up like it is and the amount of phone calls we're having, i think it's going to turn right around. >> reporter: there is concerns about more building collapses. this boston area town has seen more than 70 roof collapses. officials have canceled school monday and tuesday for safety inspections. and there's still remnants of the last blast. thousands in new mexico are still without natural gas. back in texas, super bowl fans are vowing to make the best of it. >> thank god the sun is out. >> reporter: rain, snow, or shine. so a little windy, obviously. but no transportation issues.

if somebody wanted to catch a flight last minute from new york and try make the game. >> that's exactly what i'm doing. i'm on my way right after the show. i'll see you out there, janet. if i don't make it, cover the game for me. still to come on this sunday edition of "today," spot on. this is the best part. the best super bowl commercials you got to see before tonight's game. first, these messages. i'm pretty serious about saving for retirement and all my investments, but it's not something that i want to do completely on my own -- i like to discuss my ideas with someone. that's what i like about fidelity. they talked with me one on one, so we could come up with a plan that's right for me, and they worked with me to help me stay on track -- or sometimes, help me get on an even better one. woman: there you go, brian. thanks, guys. man: see ya. fidelity investments. turn here. to cover up flaws and make skin look pretty but there's one that's so clever,

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good sunday morning to you. boy, take a look at that camera bouncing high atop san bruno mountain. we see the bay bridge and it is shaky. we'll get to your weather forecast in just a moment with rob mayeda. i'm kris sanchez. thanks for joining us. taking a look at some of the stories we are getting ready for your 7:00 newscast for you, the word that the iranian government is starring the trial of three americans accused of spying. the attorney says his clients are innocent. if convicted, they could be sentenced to death. the three hikers were arrested back in 2009 when they crossed

into the iranian border, they say while they were hiking. shourd was released on bail last year and was not present at the trial. no observers, not even from the swiss government, which usually represents our interests in iran, were allowed. the egyptian government the talking with its biggest opposition group about ending the political crisis. protesters are still in the streets shouting for president hosni mubarak to leave office. many officials from his own party have resigned, including his own son. the 82-year-old president says he is trying to lead a peaceful transition to a new government. more than 3,000 pounds of beef from the american food service company are being recalled over concerns over e. coli. most of the meat was served at southern california restaurants, but just in case, here they are. ground beef pattys, beef taco meat and ground beef used in chili. there is concern that some of the meat could still be in freezers at restaurants across california. okay.

plan to celebrate during the super bowl with a few drinks? aaa wants you to leave the penalties to the teams on the field. the motor club is offering free towing to drunken drivers beginning at 6:00 tonight until 6:00 tomorrow morning. the one-way tipsy toe service is available to anyone, not just aaa members. the distance of the tow is limited to ten miles. if you find yourself in need of a ride home, call aaa help and say i need a tipsy tow. and now rob mayeda has a look at a forecast that might make you want to go outside and miss the football. >> take the tv outside. >> good idea. >> in the 70s and 80s yesterday, record breaker yesterday, warm start to the morning, 66 in san francisco, 65 at oakland. we've got those breezes going, the san bruno mountain camera bouncing around. a wind advisory until 10:00 for the hilltops and more sunshine today. in fact, we could break records as early as lunchtime. 50s and 60s for morning temperatures for most of the bay area. look at that. 70s across the board by noon and

a chance of near 80-degree temperatures for santa rosa, napa, santa cruz and gilroy, mid to upper 70s elsewhere. soak it up while you can. as you can see, we near a downward trend. the rain comes back in the seven-day forecast. enjoy today. a summer-like day setting up. more coming up at 7:00 on "today in the bay." here's the rest of the "today" show. i have fallen in love with making bird houses. caw caw! [ director ]what is that? that's a horrible cr. here are some things that i'll make as little portals. honestly, i'd love to do this for the rest of my life so i've got to take care of my heart. for me, cheerios is a good place to start. [ male announcer ] got something you'll love to keep doing? take care of your heart. you can start with cheerios. the natural whole grain oats can help lower cholesterol.

brrrbb... makes you feel ageless. [ male announcer ] it's time. love your heart so you can do what you love. cheerios. [ bob ] squak. we're back on this sunday morning, february 6th, 2011. shaping up to be a nice snow-free day here in new york. outside on the plaza, i'm jenna wolfe. lester holt is in amman, jordan. and coming up in this half hour, lester, we're going to talk about lindsay lohan, her troubles continue this morning. there are reports she could be arrested for allegedly steeling a high priced necklace from a store. she is denying the charges. what could this mean for the troubled actress? we'll tell you. lester? also, she's becoming the american face of the crisis in egypt, mary thornberry. she has been trying to leave for days. we caught up with her while she

waited at the cairo airport yesterday hoping to get home this morning. we have a pretty good update to that story. we'll share with you in a few minutes. >> that's a good story. rvelgts so nfl super bowl xlv cull minute ats tonightment are you going to be able to watch the game throughout? >> we have a split crew of american and then folks from the london bureau. so the americans will be up all night. our british friends will be sleeping well. yeah, we have a place. quet is if we can find decent nachos and buffalo wings. we may be watching with pita and humus. >> i see how it is, you go to egypt and your diet goes to heck. you were so good while you were here. if you're not watching for the football, at least watch for the super bowl ads. these have become the most popular thing over the years. they're always a hit. they always leave us asking, huh? we're going to have a sneak peek of the most talked about commercials for today's game. and then, i love that one. and then meet the real mvps of the super bowl. not the players, the player's

wives. as you'll see, they stand by does not define them. that is all coming up. but first, we want to get another check of the weatherment for th . >> good morning. there aren't any tigers or ducks in the super bowl but these hats are cute. they're from pennsylvania. so do you have a favorite team for the super bowl this year? >> steelers! >> they knew right away because they're from pennsylvania. let's check on the weather and see what's going on across the country. there is a storm system north of dallas this morning. this is spreading a little bit of a mix of snow and ice over parts of oklahoma. it looks like the temperatures will warm up enough in dallas today. you won't have to deal with too many problems there. cooler spots, not a lot of wind outside this morning. 57 grees, winds fairly calm in san jose. other spots, though, where the winds are gusty, san francisco and oakland, mid-60s for your

morning. there you see the winds through fairfield, northwest at 22. we'll see spring sunshine today. more than a month or so away, but look at those temperatures, 70 to near 80 in the warmest places. t workweek workweek, stay dry, and the showers likely sunday. lester. >> janice, thanks. mary thornberry loves egypt and its people but as we've been reporting, the 76-year-old texas woman was desperate to escape the chaos that engulfed the country and in particular her neighborhood. she managed to make it to the airport. we talked to her there yesterday. this morning we can tell you she is finally out of egypt and will soon be back in the u.s. >> you came to the right place. >> reporter: escorted by an american embassy official saturday for the first time we see the frail 76-year-old texan whose tough talk while living under siege captivated americans back home. mary thornberry lived in a

building perched above the turbulent square, trapped for days and fending off mobs at her door front until a rescue came yesterday during a low in the fighting. what can you tell us about how you got out of your apartment? >> i would rather not go into that just in case some reprecushions become a problem. sorry. >> mary, i'm with nbc news. >> an nbc news producer caught up with her at the cairo airport where she told me by telephone about her walk to freedom. >> i got to the foyer. there were guys all over the floor sleeping. and there were rocks and a portion of the street was quite littered all the way as can you see. there was garbage and a lot of rocks. there were barricades all over the place. >> saturday, she spoke to worried family members back home who briefly lost track of her

overnight. her rescuer dropped her at the airport. >> ways in bad shape by the time i got to the airport. in order to get there, several time i had to stop and sit -- instead of steps or hurt and rest before i could take any more steps. >> saturday, in the care of embassy officials, mary was put on an evacuation flight and late last night she arrived in europe on the first leg of her journey back to the u.s. but before she left, i had to know -- mary, did you bring your rolling pin with you? >> my son told me to. i did not have room. i only brought one carry on. that's all i have. >> well, the tsa would have taken the rolling pin away. but it's great she's on her way back to new york. you know what is so frustrating?

from where we were in cairo, we could see her building. we just couldn't reach her because of the violence. thursday was a horrible day. there was all kinds of fighting going on. in the evening, it stopped. somebody flipped a switch. i remember thinking maybe this is the time she can get out and it was a few hours later as she made it out of her apartment. >> i grew up in haiti. there were political problems there. there is a sense of helplessness when you're stuck alone in another country. it is a frightening thing. she was all by herself. it is such a wonderful story and the way it ended. >> she was critical during the week which wh still stuck in there about the american embassy. she was full of praise yesterday. they embraced her at the airport and got her on her way. she was very happy with the way. >> lindsay lohan, is she headed to jail for allegedly stealing a necklace? could should be headed behind bars? we'll find out. - [ carl ] honey, where's the -- top shelf! life can get a bit... routine. that's why i decided to switch things up

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this morning lindsay lohan is a free morning but that may change tomorrow morning. she is reportedly facing charges she stole jewelry. and those charges could land her back in jail. nbc's kristen welker reports. >> reporter: this is the necklace that may have landed lindsay lohan in her latest evil mess. the website tmz is reporting that the 24-year-old will be charged as early as monday for allegedly stealing the $2500 piece. lohan's attorney fired back releasing a statement, we vehemently deny these allegations and if charges are filed, we will fight them in court, not in the press. the los angeles county district attorney's office also responded, the case remains under review. if and when we make a decision, we will let everyone know. >> a lot of people in the industry are kind of fed up with this roller coaster ride. >> reporter: the flack started on january 22nd when the one of a kind necklace disappeared from this jewelry store near lohan's

home. a few days later, according to the lapd, they obtained a search warrant to look in lohan's apartment. but they say the jewelry was returned before the warrant was served. >> reporter: for lindsay lohan is actually claiming that she borrowed the necklace from the store to wear at an event or out in public and the stylist forgot to return the item. >> reporter: the store wouldn't comment except to say they gave police surveillance video which shows lohan inside their shop on the day the necklace disappeared. >> lindsay lohan's legal battles continue to mount against her. >> reporter: lohan is currently under investigation in riverside county for allegedly assaulting an employee of the betty ford clinic where she was a patient for three months. lohan was ordered to rehab after violating probation on a 2007 dui arrest. >> you're dealing with a probation violation that will likely land her in jail for whatever time is left on that prior dui. that doesn't even count any potential new sentence.

and this grand theft carries a time of up to three years. >> reporter: it is another potential setback for a young star struggling to get back on track. for today, kristen welker, nbc news, los angeles. so is lohan finally run out of luck? susan filing is an nbc news legal analyst and bonnie fuller, editor in chief of hollywo hollywoodlife.com both join us. i have to start with this. enough is enough already. are we just all fed up with this? i mean are fans running out of patience? or is this a case of yet more publicity for her? >> i think her fans are running out of patience. but what is worse for her is that the hollywood community is running out of patience. and this young woman, she needs to get back to work. she needs to have a career. but this new incident makes it even harder for her to look at getting employed and cast in a film. >> she denies she stole the

necklace. could she have really borrowed it and forgot to give it back? >> it could -- yes, absolutely. it could have happened. but it doesn't look good. because the store is not saying anything about working with a stylist. they seem to believe very strongly that she is the only person involved. >> if she's charged, susan, what does this mean for her probation? >> a new arrest is it an automatic violation of her probation. she owns six months on that. she'll go to prison for that. the judge says any violation of probation lands you back in jail. plus, she faces time on the new arrest which is up to three years in state prison. >> so this is looking like this could be jail time. >> not could be, it will be jail time. this will land her back in jail if arrested. because when you're on probation, that's basically jail at home. >> so she's recently out of rehab. how has she been acting? >> for lindsey, she has appeared to turn over a new leaf. she's not been out clubbing which is great. she has been going to her court

mandated alcohol rehab sessions. and so she was looking good until this happened. >> she has been out clubbing and allegedly just flunked a drug test. that was in the news a few days ago. >> and we're still talking about her image and we're all worried about her image and how many pegs does this knock her down for whatever image she was in the process of trying to rebuild. >> well, she doesn't seem to still take this seriously. i don't know why she's not concerned about her image. she was out at a fancy event on friday night looking beautiful. she seems to be more concerned about that than about the fact that she can't get hired because nobody knows if she's going to go to jail. how can you hire her? >> susan, she can't use her addiction as a defense, can she? >> addiction isn't a defense. the judge has already given her five shots at rehab. she has already been in prison three times. no. addiction is a disease but it's not a defense.

somebody seriously wants to get help, would have gotten help by now. if she did, in fact, steal this necklace, she is legally responsible like anybody else, celebrity is not a defense. addiction is not a defense. she's going to have to pay the consequences for this crime. >> susan filing, thank you so much and bonnie fuller, editor in chief of hollywoodlife.com. thank you both very much. we'll have to see how this plays out. >> just ahead, we're talking super bowl ads for this big game. but first, these messages. ♪ [ male announcer ] from jet engines that have fewer emissions, to new ways to charge electric cars, to renewable sources of clean energy, ecomagination from ge is advanced technology that's good for both the economy and the environment. ♪ it's technology that makes the world work.

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100 million viewers expected

to watch today's super bowl. at $3 for a 30-second spot, commercials better be worth it. matt miller is president and ceo of the association of independent commercial producers. matt, good morning. >> good morning. >> i don't know many things that are worth $3 million for a 30-second spot. this may fall in the category of being worth it. >> believe it or not this is a bargain this year. >> really? why? >> with all the interaction going on and the play that is happening with social media and everything else, it's actually turned into a bargain. the ad itself is only a springboard to the impressions you get elsewhere. >> yeah. let's take a look at the ads that will springboard the companies. first is return of the car commercial. this one is awfully adorable. let's take a look. ♪

>> i love that ad. >> you and everyone else. before game day, they released this on youtube. they put it out there. people have been coming. >> i missed it then. >> six automakers is advertising this year. let's get to this ad. they had a contest asking people to put their ads up. this is one of the finalists from doritos. >> are you going to finish those? >> sorry, they're already gone. >> no, they're not. you left the best part. >> no, i'm pretty sure they're -- >> yum, cheese! i love doritos.

doritos! >> i'm sorry, so that ad you're going to either love or hate. >> yeah. i mean that's an amateur contest. you ask amateurs and that is a gag and not necessarily a great one. there are some great ones. and interestingly enough, we've seen a lot of the industry is sort of crashing the amateur contests. you're going to see great stuff in the bowl. this is actually a consumer generated but many of the people are well known advertisers. >> and snickers, they had a hit with the betty white ad last year. they're back. let's take a look at their ad that we'll see in the super bowl. ♪ >> richard lewis and roseanne. will that work? >> it's a whole different --

it's a different deal for them. they're continuing the campaign with different celebrities actually in between they did liza minnelli and aretha franklin and follow up add with betty white. these two are edgier, different. but people seem pretty fresh. we have a lot of celebrities. we have ozzie osborne, justin bieber, really, the celebrities coming out and continuing characters, the clydesdales again, the e-trade baby again, the great humor from bud light. we're going to see the things that we remember that brand equity keeps building year to year. >> maybe the ads will be better than the game. dare i say that? thank you very much, matt. now here's jenna. so while the focus is on the players in today's super bowl, this morning we're talking about their wives. as you'll see while their husbands are on the field, these ladies run just about everything else. when you think of football, these are the face that's probably come to mind.

but almost all of them would agree that they wouldn't be who they are on the field without these faces off the field. >> he knows that i am the quarterback in the house. >> he does? >> somehow i feel like you all tell your husbands that. would that be the case? >> yes. >> barbara young, yonka clark, and erica lasiter are on their own team, a team of wives with gridiron husbands, hubies who either are playing or have played in the nfl. >> football widows. that's what we call it. >> reporter: but only one of these nfl wives has a true stake in tonight's game. >> it is exciting. i'm hoping that this bar is going to be packed with steeler fans. >> yonka's husband ryan, a pittsburgh steeler, will be competing in his second super bowl tonight. what is this like for you? >> it's crazy. this is a crazy week. i think the guys and the families, we do our best to try to make it as normal of a week as possible.

>> reporter: are you alotted a certain number of tickets? i don't know how you would pick out who comes and who doesn't come. >> you know what? that is the scariest thing. 13 tickets is what we got. and to pick 13 out of our closest friends and family and acquaintances really, really hard. i think it's going to end up just being our focus family. >> anything he didn't do last time he was in the super bowl? >> well, right after they announce the guys and come out, he finds where we are and he blows us kisses. >> reporter: a sweet gesture or maybe the calm before the super bowl storm. but what's life like after the game is over? >> off-season means traveling and daddy time and togetherness and family. >> he doesn't watch football on sundays. >> your husbands don't watch football? >> it's not a priority. i got to be there for the game. i have to watch that. yeah. >> and he doesn't want my kids playing it. i mean he, of course, loves the game that he plays. but it's just not overtaking our household. >> reporter: as president of off

the field, a players' wives association, erica has made giving back part of the lady's playbook. >> we're preparing meals for families in need. we actually goat compete against each other. ronald mcdonald home is going to be our charity. >> all the wives have charities that are near and dear to their hearts and all would also agree that camaraderie is the best offense. >> it's really, really hard when your husband can be traded and switched to a different team at the drop of a dime. and so to have them as the resource to be able to pick up the phone and call another wife and say hey, i'm moving to tampa. what are the pediatricians there? what are the good schools there? those things are so important. >> reporter: and while some would argue that these ladies may have benefited from their husband's careers, they'll all tell you that it certainly doesn't define who they are. how many of you when describing yourself to someone mention your

husband's name? nobody. okay. how many of you feel like at some point over the years you have some sort of identity crisis trying to prove that you are your own person and not attached to who your husband is? >> i would say at some point. yes. >> there are times. >> you can be introduced as his wife and forget my name is erica. or when you're out in the public and they want to introduce you, yeah, her husband played football. they forget that we are people too. >> what do you say to people who come up to you and say how could you be married to an athlete? you know what they do on the road? and there is the stereotype of who the pro athlete is. do you get asked that? >> i took ten years to even go on a date. i kept saying no for that exact reason. but my husband, he's an anomaly. i mean he is perfect. he's an angel. >> he would have to be to wait ten years. >> do you ever get asked that? >> no. i've never gotten asked that. i think, you know, if i were i guess my answer would be, you

know, i'm married to ryan. i'm not married to the nfl. >> reporter: now besides tackling, the nfl wives will tell you they have the best and hardest jobs in football. and we'll be back right after these messages. - you know, these things are never wrong. see? "my girl." - "you're sweet." - oh, here's one. "you're an amazing, beautiful woman. "you're everything i ever wanted. i love you." - that's not on there. - no, it's in here.

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time now for a look at what is coming up on "meet the press" with david gregory. >> good morning. coming up, we're going to get the view inside egypt with leading opposition figure and the egyptian ambassador to the united states. then what does it mean for the u.s.? i'll be joined by senator john kerry of the foreign relations committee and then reagan at 100, the legacy. we're live at the reagan library for the centennial celebration. that's all coming up this

morning on "meet the press." >> we'll see you soon, david. thanks. i'll see you back here live from thanks. i'll see you back here live from amman.