hello. welcome to communidad del valle. today, 1,000 homes for 1,000 homeless within two years. how will they do nah. plus, restoring trust in your real estate agent this is your "communidad del valle." we begin today with the local winner of t education nation contest, recipient from nbc.

here on "communidad del valle." ryan bal main won a good chunk of change for his high school. congratulations. >> thank you. >> education nation is a nationwide campaign by the nbc network. tell us how you found out about it, and you had to write an essay. tell us about the essay. >> in the beginning of the year, when i first started, my broadcast journalism class, which is pretty underfunded class, my teacher told us of the opportunity, she came across it online i think, and she asked fuss we were interested, wanted to submit an essay. i took her up on the offer. >> what was your essay about? when you're writing essays, you have your topic and you describe it and defend it if you have to defend it. tell us about yours? >> i talked about how the broadcast journalism program like doing things, like we do the morning news and we make features about our school, and also things outside of school. and how it's a creative outlet

that's not looked at much. most people think of art, like paintingor the band program or sports, but that doesn't really get much attention, so in my essay, talked about how it deserves as much funding as other things do, because there are people like me who that's what they want to -- that's what they would like to do in school. >> and it's difficult to fund any type of extracurricular programs at any school no, matter where you are. you wrote the essay and brought home a good chunk of change. tell us about that. >> the essay won. it was a $5,000 check and we used it in the broadcast journalism program to buy new computer equipment, like editing software, things like that. >> what does that tell you about the ability of students? you will be a senior this coming school year, the ability of students to be go getters, go after what they believe in? >> i think students have just as much power as their teachers or any other person at their school

to make their education experience like as full as they can get it. i think any student no, matter who they are or what they are doing can make a difference to their own education and their school overall. >> absolutely. in this business, in tv journal ifl, there are a lot of entities. you have to be a go getter, be people in the community to develop good stories, most of all, you have to be a good story teller. we have to tell our stories in 1:30 usually on the nightly broadcast. tell us about the importance of story telling and how important you think it is for young people like you. >> i know for me it's my biggest source of entertainment. while i like to watch a lot of movies and i read a lot. i don't really play sports or anything like that it's what i do in my free time. i'm taking classes at school, such as creative writing and ap composition class.

i took those my last year. these are my two favorites of the years. >> to be a senior at santa teresa. what's next after that? >> hopefully attend a four-year college. i haven't gotten figured out in what i want to do. i want to pursue something in writing, but not 100 percent sure. nothing set in stone yet. >> maybe the next movie writer here. he won the nbc education nation essay writing contest. congratulations once again. logon to the website. a great website, and al loss you you to see if there is anything you can do or write to contribute at any point to what's happening there at your school. it is educationnation.org. up next on "communidad del e,"ti valle," restoring trust in our real estate agents. stay with us. ♪ [ ukulele strumming ]

♪ [ folksy whistling ] [ man ] quitting is a fight you can't let yourself lose. it can take many tries. but keep trying, you will beat smoking. honey, you okay? yeah, i'm fine. ♪ [ ukulele ] the national hispanic organization of real estate associates has a reputation to

build a bond, a reputation to mend with real estate professionals all over the country. here to do that are the members of n.o.r.a. jim herrera takes care of local efforts, and richard gonzalez, the past national president of n.o.r.a. to talk about what we can do differently to rebuild that reputation and get out of the housing crisis. welcome to the show, by the way. >> thank you. >> thank you. >> how extensive is the work as far as rebuilding the reputation? whenever there is a crisis, it took a hit. >> it really did. a lot of what we're tasked now is really to rebuild the trust in the community. and rebuild the trust in the community is really done on a grassroots effort. unfortunately, any sort of marketing that you try to do out toward the community is really received, with mixed emotions,

because people don't know, unfortunately, in the latino community, if they can really trust what they are reading. a lot of focus right now is to work in collaboration with the city, with housing agencies, to build a unified message, and go back out to the community and let them know it's okay to really trust the information that we're sharing with them. >> what a coincidence, becky garcia from the housing department from the san jose housing department on the next segment. what about the half hour segments that say let's rebuild your credit? let's get you in your home the right way? how trustworthy or not should we be of these agencies? >> the goal is really to be able to arm the consumers with enough information so they know what questions need to be asked. without having any reference,

unfortunately, latino community continues to trust and take at face value all of the information that comes to them, and later on, they eventually find out what the real truth is. our goal through the n.o.r.a. brand is put out information, again in collaboration with other agencies, so people at least have the consumer has reference for the types of questions that they need to ask so they can qualify those opportunities that are being presented to them on weekend radio shows as legitimate opportunity for them. >> do you think, jim, we're turning the corner locally in silicon valley specifically? one that -- i mean, i just heard this morning housing prices are as low as they've been since the crisis began. are we turning that corner and turning the corner as for as rebuilding the reputation of real estate professionals? >> i believe we are and i have the luxury of having information from the mls as well and was

able to do an analysisory the last 12 years from 1998 to 2011, our median price has actually gone up over that time frame, so we've gone from a $395,000 median price in 1998 to now $595,000. it's a really interesting time. the market in santa clara county is changing. from the perspective of getting the information and turning the market, we haven't really done it enough to educate the consumer to build trust back in real estate professionals. that's what we're trying to do with n.o.r.a. >> is it up to organizations like yours to kind of police yourselves, to say, you know what? does that fact check? or this guyory in the corner, don't trust him, don't go there, and let's get rid of the bad influence? >> the market has already corrected and weeded out those individuals. >> okay. >> but there will alleged be

individuals looking for an opportunity to take advantage and make a buck and how do we prevent that from happening? we begin to establish as we continue to move forward the n.o.r.a. brand that the consumer can look at as resource of information, we don't create the information. what n.o.r.a. does more than anything else, we're a conduit. what we do, we identify those organizations that are trustworthy and can really help the consumer make a decision moving forward with the current market environment some of for individuals like that that are in question, the real estate professionals that are members of our organization, we give them a code of conduct, things that go beyond just the code of ethics that we subscribe to as realtors and with our other trades and it allows us to hold our members accountable and those members by going out in

the community can really convey to the consumer what that accountability is, and the consumer then can potentially begin to identify those folks that want to continue to stay in the shadows, which are those folks that will always look to make that buck and then individuals that are n.o.r.a. members that want to be visible. and want to share information, and it will be easy for the consumer to see and differentiate between those individuals. >> make sure your agent is a member of t.o.r.a. we're running out of time. you're collaborating, and it's a powerful regional effort to make sure we do things right. >> absolutely. we have several different chapters around the bay area in san mateo, san francisco, and now alameda. we just recently had an event up in san mateo where the latino report card was provided to everybody, so the -- the hispanic foundation of silicone valley was there. former mayor ron gonzalez.

we're bringing everybody together because there is powerful to get into the community with correct information. that's our primary focus, really, to get into the community, educate the consumer on what questions to ask and provide the education to the realtors and other financial members of the community as well. >> very good. any final thoughts? >> jim, i would share about the h.o.t. program with the city of san jose. >> we're almost out of time, but go ahead. >> we have a partnership of the city of housing trust and the city of san jose. six families got into the program and we're proud of that fact. >> and housing trust will be our guest next week on "communidad del valle." >> wonderful. >> it shows the quality of a person and agency you run. good luck, and faux for sharing your thoughts. >> thank you. up next, homes $1,0 homes f $1,000 home unless two years.

let's see how they are going to do it. stay with us. [ man ] did we get anything good?

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the goal is to house 1,000 chronically ill homeless folks in san jose, santa clara county with 1,000 homes. this effort is under way with the city of san jose, becky garcia with the housing department and jennifer loving with destination home, which deals with the chronically homeless. let me talk about chronically homeless. maybe the name says it all. but these are folks who i don't know if habitual is too strong a word. but just can't get off the streets. >> we estimate there are about 7,000 homeless folks in the community. 2,000 are chronically homeless, a mental or physical health disability and have been on the streets for more than a year. >> and i -- there -- are they a danger to themselves the community or just the fact of the matter we need to get them off the streets? >> the reality is that they are suffering. they've been outside a long

time, they are sick, and they need help. and there a is a perception they want to be outside, living under bridges and on street corners and we think that's a choice. and national research shows that's not a choice if we can connect them to stable housing with the services they need, this they do well and stay in their housing. not only that but cheaper than keeping folks outside. >> 1,000 homes, a big undertaking. you need volunteers. >> we need 500 swrol untiers to june 27, 28 and 29th. they'll be serving the homeless, canvassing the streets. we need a lot of volunteers to accomplish this throughout santa clara county. >> talk about this effort. a huge effort. a huge undertaking, you have two years to make sure -- to meet your goal? how doable is that? >> it's doable. as a city, county and nonprofits, we've aligned and set this common goal of housing 1,000 chronically homeless, the

most vulnerable. and what's so different about this is the whole public health focus, we're triaging resources and want to mike sure we house those most vulnerable to dying on the streets. last year, we had 51 homeless die in santa clara county. we want to start targeting our resources and housing those that need it the most. >> part of the video is the annual ceremonies where we honor the homeless we've lost out on the streets. a beautiful ceremony that involves candles representing each victim. and at a time we're dealing with cuts, the homeless issue seems on the back burner, and you said, no, we need to address this now. >> it's really a fiscal issue. the folks that are living outside are using the high-cost public services the most. emergency room, taking ambulance rides that aren't funded.

might be getting arrested for typical homeless issues like sleeping outside, trespassing, and all of that costs a significant amount of money. when we connect people to housing, while housing seems expensive, putting people in housing actually decreases the cost to our community than leaving folks outside. >> tell us about your experiences. i've seen you at the homeless connect events, where you invite the homeless and you, for lack of a better term, you spoil them for a day. tell us about the interpersonal contact you have about them? and tell us about their inner beings and normal people like and you me. someone who just happens to be out on their luck. >> a lot of these folks are senior citizens, veterans. the great thing about doing the registry week in june, we'll for the first time have a by name photo registry of the homeless in santa clara county, to say we have this many homeless veterans, this many senior citizen veterans.

most of them do want housing. there is a misconception that they don't want housing or deserve it because of poor life choices. we disagree. a lot of them are really sick. >> and this effort that you are -- that's why you need 500 volunteers. >> we do. >> how many days are they supposed to canvass the streets? >> a three-day event. they don't have to do it every single day. really early in the morning. we want to catch them exactly where they are sleeping before they get up and move and we can't find them. they move around a lot. so it's a three-day commitment. they don't have to do it every single day. >> twitter, facebook. >> housing 100 sv on face book and a website, housing1000sv.org. >> there is the twitter handle. we don't have the facebook. i guess you can google facebook and then -- >> you can get it through our website. >> and folks can sign up

directly on the website to volunteer, by june 20th, please. >> we need those volunteers to go out. >> not a head count. >> there's interaction. we'll have training beforehand. everyone will know exactly what to do and have incentives for the homeless to engage them. so there is lots of training -- one training beforehand. everyone well equipped to go. there is definitely interacting. >> is there innovative? >> this is part of national 100,000 homes campaign. we are one of 83 community that wants to first clarifying the demands. this is our santa clara county turn to do that. >> the information one more time. a twitter handle, web address for more information. we need 500 volunteers within the next couple of weeks. logon, sign up, and help the

chronically homeless in the community. thank you very much. >> thank you. up next on "communidad del valle," the voices of latin rock. stay with us. is a walk in the park. from the moment i registered, people started immediately supporting me. i walk with my sister. our relationship has gone to a whole new level because of training together. you meet the most wonderful, inspiring people. when you accomplish those 60 miles, it's truly life-changi (man) register today for the... because everyone deserves a lifetime.

now here what's happening in your communidad. >> and saludados for those

celebrating a special day. and our address for next week's celebrations, pick up a copy of your bilingual weekly. send us a letter or e-mail and we'll be sure to get that on for you. thank you for sharing part of your sunday with us. we leave you with the voices of latin rock and a song for caesar.

♪ ♪ ♪ will my children reach the promise of equality ♪ ♪ is it just a never ending battle of my mind is it just a struggle that i seek to find ♪ ♪ like i sailed across the ocean, seeking to explore would i be forever searching,

searching, search for more ♪ ♪ ♪ as i walk across this land amazed at what i see, i see my brother struggling, struggling to be free ♪ ♪ as i walk across this land cries equality ♪ ♪ is it just for privileged ones and not for you and me ♪

♪ ♪

♪ oh set me free ♪ oh set me free ♪ ♪ oh set me free oh, baby, set me free ♪

♪ ♪ ♪ as i walk along this land i wonder what will be will my heart be searching will my soul be free ♪ ♪ as i walk this land i wonder what i see will my children reach the promise of equality ♪