full-calorie soft drinks with lower-calorie options. with more choices and fewer calories, america's beverage companies are delivering. sglnchts 90% of the world's information was created in the last two years. high-tech deals with lots of data. a year after tahrir square, is egypt any better off. our reporters of bloomberg business week and the economist, this week on press press.

one defer in addition is having so much information. s a str mers had talken the pictures. while sorting the plates, the women paid 25 cents an hour made some of the most important discoveries about stars. the age of computers meant more and more data could be stored to be examined later. in 1950 a mega bite of storage about the equivalent of the number of words in a paper back cost $10,000. today's modern servers running in the cloud can store that same data for less than one

one-hundredth of a penny. he's advised congress, if you thought of what his company sells in terms of file cabinets, he sells a quarter billion every year. joined by martin jiles of the economist. that's a lot of file cabinets. >> it sure is. >> sticking to the star example. we had a star example in the setup piece. the sloan survey stored more data in the first few weeks than in the entire history of astrono astronomy. you can store it, but what do you do with it? >> how do you manage that much data? if you look at the way the industry has come up, they use the same for mainframes. it's not keeping up with the massive explosion of data, whether it's in science or in

cancer research or the human geno product. so they have over a pedabyte of storage they are using to learn about what makes us us. >> there's a chicken and egg here. are we creating data because we can, or are we storing data because we're creating data. >> it starts with moors law. the advent of the processer and with the cost just plummeting for us to be able to do computing, they started to string together hundreds of thousands of computers into systems. and all of these churn out data. what's happened is there's a push for data. can we keep it forever. if you're in a regulated industry, you have to keep five

copies. >> i went back and looked and the first hard drive i owned was in the mid-1980s. it set me back $700, which is about $1,400 in today's money. what would $1,400 buy me today in terms of storage? >> $1,400 would buy you a lot more. you see a terabyte of storage, which is about a million mega bytes go for $600. you could probably get 200 terabytes of data. that's the equivalent of 20 million file cabinets. remember regular movies and then hd movies. then 3d movies. the entire world is turning hd.

>> how fast is this going? i have seen predictions that in 2020, a pedabyte will cost about $4. if you think about the u.s. mail in 2010, they delivered the equivalent of a five pedabytes. >> there's a science imperative to what you do when storage is approximately free. >> it becomes harder to mime. >> and it becomes harder to manage. how do you for a regular company help them do what google and amazon do in that scale. you need to keep as much data as possible. >> is the cloud to your business, is the cloud a threat? >> it's a customer. e we work with a lot of the big cloud customers. what we have done is essentially commercialized that same model. back in the '90s, i was helping

build those internet services. you need to tie them together in sboo a system. >> we talk a lot about the cloud. we imagine with that metaphor, it's oit there somewhere. they are in the cloud. the cloud is wla you sell though. ultimately, there's a box somewhere in oregon that's spinning out data. you are the cloud. >> so the cloud can mean multiple things to multiple people. there's been a lot of thinking of what it means. it also means a new way of thinking about building things. if you think about going to amazon, you can set up a whole computing system and in two minutes, click, click, done. people go back to work that same day and it takes three weeks to get a hard drive available to start their project. so what's happening is people are saying i want the economics of the cloud, but i also want

the self-service so i can start small and grow quickly and i don't have to start over and redesign my system. >> one of the things that's come up is questions about security of the cloud. how safe is this data that's getting put on systems like your own? what have you done to reassure companies that the storage you can provide is secure. >> a couple companies ago, i was building cryptography. and the answer is interesting because there is no one answer. it's an end to end process. you have to look at the entire surface kwlar of something you're doing. we have government and military customers doing cloud services for other agencies. but it has to do with how do you think about that access and think about all the layers of security. >> leon panetta said they were going to move away from the really big army into more

technology, special forces. you record the predator. that data coming from the predator is ending up on the server. >> we work with a lot of people in intelligence. whether it's logistics information, we're working on all of those types of projects because they are all throwing off an amazing amountñi d5xdat. when we're doing cancer research or pharmaceutical research, we're the back end of that because we allow them to scale out to an infinite amount without changing the way they manage it. >> are you also able to help your customers locate the needles and these immense hay stacks? >> parts of that has to do with the performance. if you want to do analytics you need to get down in it. if you can't get down to the data in them earthquaquickly, y

ask questions. not only scaling the capacity, but also the performance you can get into that data. that has to do with leveraging technologies. so ether net used to be a hundred megabyte. now it's going to 40 and 100. it's going through the same moors law. >> let me ask this question about the mortality of data. nasa has this data coming in, but the stuff they have recorded on tape and from the moon missions is degrading to the point they can't get in. so they have data coming in and going out where they are losing the middle. is there a business opportunity? are you seeing that in the conversion of the old data? >> we're doing that all day long. you don't know which questions you're going to need later, but

the answers are there. you want to keep them available and accessible so months or years later, you can go back and get to that data. >> kevin brown, expert on storing data. thank you for being with us. >> thank you. >> press here will be back in a moment.

welcome back to "press: here." i'm with martin jiles of "the economist." since we have someone here from europe, with facebook and googal and some of the things we have run into trouble with europe, there must be a completely different mind set about privacy, particularly on the internet, over there that maybe facebook and google are not understanding. >> it's very different sort of approaches on both sides of the pond, if you like.

in europe, we see prif si as a fundamental human right. it's been enshrined in regulation at european level and national level. in america, the idea that government would look after your privacy would fill people with horror. >> yes. >> you're snooping on me. occasionally, i need you to back me up, but we trust companies here pretty much to regulate themselves. and in europe, it's a completely different viewpoint. and that's got a lot to do with history. if you go way back when the author of "three muscle ka tiers", he had an affair with a texan lady. photography was just starting. they posed for some scandalous photographs. and in the end, the photographer, the early paparazzi, decided he wanted to

sell these to the press. the paris judges decided that there was a right to dignity. you had a right to dignity and the photos should not be shared. that perpetuates that today. you look at the holocaust where records were used to track down the jews. they kept files on everybody. there's this distrust of companies and the way they are using information. >> can google and facebook find a balance that still allows them to do the things they need to do in america? or make facebook run. facebook is about sharing. >> we have had a safe harbor agreement. an agreement between the united states and europe for a long time. now that has basically given american companies pretty much the freedom to operate in europe, but it's been complicated. we are not one europe, although

we like to pretend we are. there are lots of different data regulations still. when google was found to be by accident capturing data from wifi, there were 12 or 15 different responses from different regulators. some say destroy the data. some say keep it. so they are trying to put in a single market approach. >> you also have an issue where something is posted on the internet is regarded to have been published in the uk. you post it on the internet, but, for example, the libel laws are predigital in that regard. so you can be sued for libel even though the item may have been posted on servers some place else and have nothing to do with the uk.

>> it's a challenge for all companies to basically comply with the different regulations. as i said, the safe harbor was an attempt to make that work. i think in the future, you're going to see -- it's going to be tougher in some senses because the regulations on privacy are getting harder. but i also see a move here in the u.s. i see a slight, maybe it's a reaction to the reality tv shows like with kim kardashian, we would like to have a little less of that and a little more privacy. >> we do have better tv shows. >> is that true? >> we're putting our best foot forward on that. >> is he often called a gentleman? >> in my book, no. >> as long as we're teasing each other, let me show you something. the cover of "bloomberg business week" was about airline mergers. i think we have a picture of it here. so explain this to me. this got some reaction.

>> it did get some reaction. the cover is continental and united airliners engaged in merging. and the headline was "let's get it on." >> and the phones did what? it's not a conservative, but it's a financial. >> it's a business publication. business people are sophisticated about that sort of thing. it was eye-cash iing catching. in this environment, you need to call attention to yourself. >> it's true. we had a cover some time ago that had a picture of a couple coplating camels, and it was excite led "the trouble with mergers." many destroy the value. >> this is the first time we have said coplating camels.

it's the first time we have said it on television. i want to show you one other thing. this is something urn looking at. it's a sleep measurement of some sort. you put something on your head. we have video of that as well. what are you doing there? >> my column this week was on sleep devices. the devices that will coach yourself to improve sleep habits. the one you're referring to is the one called the zeo. you wear it as a head band. it was a little jorrel action. it measures your brain waves and your eye movements and wirelessly shoots out information to an app on your smart phone. >> thanks you fellas. next, we sit down with a former google executive when "press: here" continues.

welcome back to "press: here." i'm scott mcgrew. my next guest has been timed by "time" magazine as one of the most powerful people in the world. what he did to get that honor depends on who you ask. the average egyptian considers him to be a revolutionary. one of the leaders in the january 2011 overthrow of hosni mubarak. he describes his role more modestly. the former google executive started a facebook page honoring a street vender beaten to death by egyptian police. that became a rallying point for angry young people as they took to tahrir squñ]are. gonine was jailed as the first flames grew, and his jailing only accelerated the protests.

then his release and an emotional interview on egyptian television solidified his place in egypt's long history. he says he's not a hero. he told the bbc during his 12 days in jail, he mostly slept. thank you for being with us this morning. >> thank you. >> let's start in current time. that is what's going on in egypt now. you have 74 people died in a soccer riot. there have been americans kidnapped and then freed. now charity workers have been put on trial or will be put on trial. i'm guessing this is not the egypt you had in mind. >> well, i think that the country has been under six years of military rule and 30 years of dictatorship. just thinking that the transitions can happen like

this, which was i have to say, a lot of us thought the same way. it's unrealistic. there's been a lot of disappointments and sad events just like the sad parts of our experience in the last few months. yet i have so say at the same time, we have to look at the two sides of the story. the country is definitely recovering from the dictatorship. we have opened a worm can and there are lots of problems. lots of challenges. and it's not easy. i see that if someone comes 30 years ago and say mubarak is going to be stepping down and his son is going to be in prison mi to the street, you wouldn't have believed it. >> it's an incredible establishment. i think people imagine a ewe tone yan society. if we were put in charge, what

will happen. are you counselling patients? >> yeah. to myself first. we're not happy with the pace definitely, but i would say we have to remain optimistic. we have achieved amaze iing thi. the impossible basically. nothing is stopping us from doing the same thing and keep going until egypt that we have envisioned is a reality on the ground. >> and the leaders that are in now are not the egyptians you envisioned. you did not protest in tahrir square to have a military junta. >> we protested because we wanted democracy. what matters now is to bring back the right to the people. it happened partially with the parliament. now we have a parliament that is truly representative of the egyptian people because most of the people are choosing them. the next challenge is the president. this is one of the most critical next phases. we want the executive power to be transferred from the military

to civilian, who is elected by the people. >> do you need to go back to tahrir square to make that happen or will that happen naturally? the military says they will step down at some point. >> i believe that we need to do pressure when there is a need for pressure. >> is there a need for pressure? >> now, as we're going on, there's pressure to make sure that the elections happen as soon as possible. it's for everyone's interests that the elections take place as soon as possible. it's critical for the economy because the country is going through, i would say, very tough economic situation. and it's about time that we end this. it should have ended in six months, and now it's about one year. we need to end it as soon as possible. >> washington has talked about ending military aid. it's billions of dollars. egypt is second largest behind

israel. that has to be critical to the economy. >> well, looking at the egyptian economy, the country spends about $80 to $85 billion a year. so the one -- i wouldn't put that much of influence on the one billion. it goes to the army and is linked to the arms. yet i have to say that if you look at the economic reports that come from the different institutions, they all say that until egypt ends the transitional period, investing there is not the best choice, which is very obvious. this is why this got to end. >> you didn't mean to become the spokesperson for the egyptian revolution. do you accept your position now as the spokesperson for the egyptian revolution? >> i wasn't interviewed i guess. one of the reasons why i wrote the book, and i wish everyone would read it and enjoy it, is i

wanted to tell the story and make sure the people get the idea. and at the end of the day, my tool to reach the masses was not the reason for the revolution. it's basically, you know, communicating with people and tell i telling them what i feel. which was pretty much was helpful, yet the cause of the revolution was the regime. the cause of the revolution was the courage of the people and what happened in ta nearby ya. >> take me back to that it day where you realized you had gotten out of jail. >> which was this day exactly. >> take me back to this day. when did you realize the world knew who you were and the world was putting a lot of weight on your shoulders? where it was more than just, thank goodness, they let me out of jail. but people in america would know your name.

and all over the world. >> i didn't expect to have to say there would be a global interest in my story. >> and you became the symbol of the egyptian revolution. even if for that moment, everybody knew executive missing who came out of jail. you don't know the world is paying attention. at what point did you get a grasp of how much attention you were getting? >> they told me that you're going to go out in a completely different life because everyone knows who you are now. and then i didn't really see it, but when i went back home and saw all the cameras waiting for me and i had to run upstairs trying to avoid camera contact, i did know that definitely,

unfortunately i got the spotlight. which is something i explain a lot in the book why i didn't want. >> his book is "revolution 2.0." thank you for being with us. "press: here" will be back in a moment. opinion

that's our show for this week. "revolution 2.0" in stores now. he will use the profits to fight poverty in his home country. i'm scott mcgrew. thank you for making us part of your sunday.