tv Press Here NBC June 24, 2012 9:00am-9:30am PDT
9:00 am
pixar takes another shot at the box office. the producer is my guest this morning. plus, justin kahn, internet pioneer, turned entrepreneur. stefan white talks about microsoft's resurgence. with reporters chris nelson of "information week." john schwartz of "usa today." this week on "press here." good morning. everyone. microsoft said it will make a tablet to take on apple. its bing search engine made deals with facebook and yelp to better disrupt google and may buy yammer so it can take on
9:01 am
sales force in the social business space. who would have ever thought that microsoft is the feisty spoilers. stefan white is microsoft director of search. i mean, surface the tablet. >> yeah, yeah, yeah. >> windows 8, windows phone last week. various announcements with bing. is this a coordinated thing by microsoft? did various departments say you have something new, too? all of a sudden you are in the news. >> i hate to give us too much credit for being too coordinated, actually. i mean -- certainly there are certain things like windows coming together because of the common code base will. honestly, the business groups, it is -- i have been there since i was a kid. i have been there since i was 21 years, 15 years now. and i went there because it was a place you could actually, i thought, back then just change the world. do something. i kind of had a -- crisis of
9:02 am
confidence in the last few years. suddenly it is back to where it was where have you the groups executing doing incredible work. i mean, coincidence? is it leadership? is it -- >> i think -- yeah, leadership is a big piece of it. we work really well when we -- when we are kind of under attack. you know, when we are not number one or not number would. whatnot. you some really great people in charge of these divisions now. who have been there in many cases some length of time. joe was with windows phone, amazing work. you just got -- you just have a bunch of people who want to do what we all came to work to do which was to build stuff that would touch everybody. >> google there were four companies that matted in tech. themselves, apple, amazon and facebook. there was a time microsoft was part of the conversation but not entirely. in a sense with all the events
9:03 am
happening, it is part of the -- discussion against all three of those companies in a certain manner. is that -- it is -- it is -- it reflects we'll the leadership which is under siege for a while. >> i think eric was talking about the apocalypse. >> nice term there. >> it could happen. there was -- for sure. this morning, microsoft just became the coolest company and i'm like -- that's -- i got there when i was a kid. that's the way i felt, too. it is great. >> is there an underdog? a cool factor to the underdog. guys stay up later than everyone else and try to win this thing. there is a cool factor there. >> in the bing group, obviously. for bing, the underdog by quite a large margin. there is that constant pressure to say what else can we be doing which is why we have worked with
9:04 am
facebook and partners and look at the web differently than google does. because -- you -- we recognize early on we can't just build a new search engine because people are pretty happy with the core search today. what can we do that's actually different? it still is of search but different than google. >> last year, your ceo steve ballmer put bing and goolg side by side. 70% of the people wouldn't care. 15% would like bing and 15% would like google. i thought that was -- maybe a little microsoft bias but pretty realistic self-assessment. it is a guy that leads bing, that's not where you want to be. >> well, it is funny. that was last we are. this year we got new numbers. we do a quarterly stud write. google versus bing. we have a thousand people 18-64, put ten inquiries up want to put in will and tell us which one unlike better. we lost basically the last few
9:05 am
years. suddenly on the last year or so, for the first time ever, we actually beat google by quite a margin. take the brands off and beat them by 13 points, leave the brands on and six, eight points. we actually now are to the point where our coral good rhythm results people, average customers, are telling us they are better. preferred more often. >> it is a heaven. it is a -- >> how many times i typed google, a hundred thousand, 50,000? >> can i take the os off your keyboard and help you out. >> it is not that anybody has anything against bing, it is -- i don't think about oh, let me go to bing and look for this. >> i'm a lazy searcher. in a sense, i use -- netscape or navigator, explorer. whatever, you know, the flavor of the month is, flavor of the year. i like going to bing -- i may go to bing eventually.
9:06 am
how do you change people's habits from just the routine? routinely using search engines. >> it is funny. when we did a survey earlier on, we asked how consciously do you think about your search engine, tapping your leg when bored at a meeting. part of the question we want to taker is. outside the search box. that top search in the browser, with the search box, you know, google has dawn good job. we are doing the stuff with -- all the tablets we are working with, windows, surface, ipad. the idea now is to take search away from the sting i'm going to do a certain much. like we are going to go online. it is antiquated. i'm going to go bing that, google that, that's going to be less and less important it is a systems themselves become ubiquitous and know you better and do things on your behalf.
9:07 am
>> you have siri, voice. i'm not searching. i'm saying siri, find something for me. same with google and microsoft. so -- the whole -- where search happened. >> exactly right. implicit nature of search will become much more important. even like we released something -- few weeks ago called on x and is a dorky thing, it allows your phone -- your phone has literally dozens of senors. a gps. all these things that make eight very, very personal computer. we ask ourselves what if we could -- when you leave your office and begin and your car accelerates above 30 miles per hour, what if we could be smart enough to text your wife you are on your way home? what if in the morning before you wake up in morning, 2 weather forecast, realize it will rain today, as you wake up it pop it is message on your screen don't forget a raincoat? those are all searches. they are doing different searches, implicit searches. that's where the power of search can manifest. >> we will always have key word search and bunch of
9:08 am
informational searches. the power is to create a platform that can be used by all these different applications to do really interesting things, whether or not you actually ask the question. >> we have a minute left. let me ask you about service. we saw -- a taste of it. this is what it is going to look like. does this -- mean anything for you in bing specifically? i mean, i would imagine it would be -- a bing button there easy to use. does this change any of the ways that bing is going to operate? >> not too -- we have already -- built apps on windows 8. and so there's about six apps now. >> more of the new operating system. >> builds zblkts more than it does the actual. >> than -- hardware. we have app, news app, sports app. they are searches but don't look like searches as you look at them today.
9:10 am
welcome back to "press here." in the past few hours people in san francisco paid to have their trash caken out, coconut water delivered, their beds made all for $25. it is a service called exec. important $25 you can send someone to get a watch battery or pick up your eyeglasses, even wash your dishes. all from your iphone. it is the latest in a long string of ideas from entrepreneur justin kan. >> i have to go down and get a package. >> most famous perhaps for creating justin tv which started as a 24/7 webcast of his own life and evolved into an online
9:11 am
video network. justin kan is a serial entrepreneur. he now helps new entrepreneurs, inc magazine once clad justin often wears a suit and tie to the office. he is wearing one today. joined by chris nelson and john schwartz. the number of people that wear suits and ties -- we are looking very good today. >> very coordinate. >> very coordinated. the number of people who wear suits and ties to the office, do you still do that? >> once in a while. when i'm going out in public, especially playing clips of justin tv, you know -- >> you have a haircut as well. >> yeah. got a haircut. i went the whole, you know, bit for you guys. >> there is a point in which -- you have a couple of competitors, task rabbit is one that comes to the top of my head. if you are charging $24 what happens it is they charge a $10 flat fee and you counter with a $9 flat fee, $8.
9:12 am
there is that company, you remember, during the dot-com cosmo where all of a sudden you were getting a bag of skittles delivered for free. how do you scott that for the race? >> we don't studded don't think about competing on price. our goal is not to be the cheapest. sometimes i think we might be but we want to just be the easiest and most convenient and the thing that happens right now is you don't have to think about. the whole reason that, you know, we started off with this instant on demand jobs or errand running was because that's what i wanted. i wanted something that happened when i thought about it because i'm a very poor planner actually. you wanted something i could just go on my phone and say -- i need my groceries delivered but i don't have time. put it in and boom, it starts happening and i don't have to worry bit. there's no negotiating. >> you mentioned groceries. does it come in -- common use of this, do we have a -- a couple where they both work and need somebody to run a task for them, go to the store and prepare something? what's the most common -- is
9:13 am
that the most common use of in? it seems like a -- a have an thank you service in a sense. >> eventually probably won't. >> i think that there are a couple of common tasks. one pick up and deliveredry of groceries or shopping. or when you need something, you know, ikea to deliver. another one is actually online research. people like -- figure out -- something i can do on vacation to hawaii. stuff like that. >> sounds like a reach to the -- race to the bottom, though. to pick up my dry cleaner, 5th and main, take to it 3rd and main. get there before 4:00 because it closes. interest shouldn't cost too much money. i will go with the cheapest one is f it was dependable the last time. >> we found that people who are trying to outsource their jobs are busy couples, people that are busy professionals. they don't have time. part of finding the best price for something involves like some
9:14 am
work. right? you are thinking about is this a fair price? is this the cheapest price? are they going to get it done? we want to remove those questions. we want to make it so when you use exec it always works or tells you immediately. and it is always easy. there's no negotiateding, a flat rate. you don't have to worry about how much it costs or whether you give them the best price. all you have to worry is about you know it is going to work. it just happens. >> r ever will it work in every region of the country? i'm thinking about, you know, the age old how will this play in peoria? there is a different ethics or mindset they may be willing to pay for grocery runs but not some of the more vanity oriented one. >> definitely. i think that right now you can do anything on exec but there are a few tasks very common. you know, things that you actually need done. we have had crazy stuff done like someone had artwork painted for his girlfriend. or poem composed for his wife. >> will you pick up my
9:15 am
mother-in-law at bingo? >> we can't drive people around. we can't do those types of jobs. you know, i think that -- the things people will want will be the same as, you know, across the country. in terms of the cost, i mean, maybe in certain areas the cost comes down. >> how many people are using the service? thousand of people using it. >> we have a couple thousand customers. right now it is just available -- >> you are involved with a hard thing to explain if you don't know what it is. entrepreneurs go through -- young entrepreneurs go through why combinator. what are you seeing and telling them in this moment of time? this moment of silicon valley? >> i think that there's never been a better time to start a company. we are in a golden age of web apps and mobile apps. i almost said aye phoiphone.
9:16 am
there has never been a time to start company so cheap. test it and get it out and see if people want to use it. there's -- massive distribution platforms you can use to really quickly scale your product to thousands or millions of people. so i think it is a great time to start a company. >> early stage funding for age old investors now, too? >> yes. >> i guess the question, too, if you need a starting company and to build it up, idea of going public in light of what happened with facebook and consumer tech might be the difficult part. >> well, when you are at that scale, i think -- >> the exciting thing is the number of companies that can get tried even if they are not successful. the point things can get tried. >> exactly. >> justin kan, thanks for being with us in morning. >> thanks for having me. >> up next, pixar's latest blockbuster hit.
9:18 am
the summer. it must be time for a new pixar movie. from "brave" which opened this weekend. had is the first major movie she has produced. thanks for being with us this morning. >> thanks for having me. >> what are you most nervous about? i mean, not every dot has been dotted and every t crossed. surely. >> we have worked on this movie a long time. >> i have no doubt. but all of us put together major projects. maybe not as big as yours. we know as you launch it, there's just always -- unease
9:19 am
about something. >> i think if there is anything it is, you know, will this connect with audiences the way it connect was us as filmmakers. we don't do focus groups or say what does the audience want? pixar movies are made by the filmmakers, for the filmmakers like we go for what we would want to watch, find compelling and connect to personally and creatively and professionally and emotionally. and we believe that that means lit connect with audiences. we never know for sure. the pixar pedigree is impressive enough between want to be worth write of that candidate. we made a move write we want to see and threw out the, you know, when may be the expect takes of things, it is the first girl or first, you know, folk tail ancient time princess move write. we threw that out and focus order character development. the only question is the audience is -- get and it embrace it the way we embrace these characters on this journey. >> you have this unique opportunity and that there is a female protagonist who has a bow
9:20 am
and arrow when there is another phenomenon out there and in the "hunger games," same thing. obviously sa do you expect that to fuel the success in the move write? >> it couldn't hurt. we started this film almost eight years ago. you know. developed this character, spirited heroine and athletic and great with a bow and arrow which is appropriate for the time period, ancient scotland. also appropriate to our character in who she is. now, you know, so many years later, coming out on the same, you know, archery is having a moment and that's great. we love it as sport and learned our director is an archer himself. we took archery lessons as a crew. it is great. scientists and artists out to the archery range. >> what could possibly go wrong? >> more importantly when we mix it with alcohol at a party. yeah. >> did anybody put an apple on their head? >> we tried everything. i-can't say more. it is a great sport. we love it.
9:21 am
you know, if more people want to shoot arrows or watch these movies, great. >> george luke once a said at the beginning of "star wars" where the two ships are chasing each other, if i get them there i got them. have you seen the movie with a group of just average folks? >> i was -- would say yes, i have seen a couple of public screenings. i can't say quite average folks. press and journalists. this weekend i'm definitely going to be -- actually, today. >> let's assume the person watching hasn't seen it or saw it just recently, is there a moment in which you look behind and say are you with me? is there a moment in the movie? i haven't seen it but you can kind of describe it to me? >> yes. i don't know to ruin the movie for you. there is something in the mid of act two i look around the audience, to see if they are feeling what i am feeling. i have seen it in layout, animation, lighting, effects,
9:22 am
without effects, without sound. there are certain moments it gets me in the middle. and if the audience is there with me -- it is great. >> eight years in the making? >> yes. from initial pitch to now, yes. >> is that -- that seems unusually long. >> you know, visual long process, yes, this is unusually long. the shortest term process of a pixar movie about 4 1/2 years. longer ones take six, seven. from, you know, initial idea to finish. >> pixar -- on average about one fill am year. i remember going back and asking years ago if they would try to accelerate that, one every nine months. it puts an immense amount of pressure to have it in which they have been able to do. and critically as well as commercially. i'm wondering if there is ever -- thought about accelerating the process a little bit now. >> yes, we actually -- we have several films in the i'm line at any given moment and a year with would films and years with one film. goal to put out more films. we find pixar, the story comes first and quality comes first.
9:23 am
we will giving a film extra time if we have to get it great. stories are hard. we work it. development period is long. we took a research trip to scotland in 2006 when i first came on the film. that was the beginning, you know, out of the development phase and into a filmmaking process. we definitely take -- it takes a long time. between don't rush it. if we rush it we may get it in marketplace sooner but shooting earlier draft. >> soft advertise indicated story? way as mother/daughter story. contemporary fairy tale. how do you mark thaet to a general audience? i have two teenage boys. why should i go see it? >> action, adventure and has -- it is still a pixar movie. you might see labels of fairy tale and labels of -- a girl in it. all these things at that time center of the story. it is a pixar move write. you are nals good hand. humor, hearts. big action and rated pg and has great intensity and excitement to it as well. >> have there been pixar
9:24 am
movies -- >> there have. >> were you shooting for pg? >> we don't initially shoot for a rating. we definitely -- we wanted to tone that -- went want the real consequences and repper caution cushions for the character actions. it is a teenager that makes mistakes as teenagers could. we didn't want it to be an easy and smooth fix. the story required real mistakes and ream intensity. we put that in there. i think really we wanted everyone to get the pixar pedigree and know you are going to be in good hands. but there's -- a whole family. it is a family dynamic, not just core characters and so we think there's something -- a lot of people and we tried to market it that way. >> first major movie produced. when other -- have you produced smaller film snstz. >> i produced a short film called "lifted." >> what was that about n. >> it was about -- drivers and tests but with aliens. spaceshut up landing.
9:25 am
and -- yeah, that was academy award nominated. we are proud of that film. i have been working there since "toy store write." my 18th year at the studio and doing a whole feature -- >> you are dying for me to allow you to say something terrible about your bosses. here i go. terrible, terrible. the three of us have seen a million scrappy young start-ups get bought by a large company and slowly nobody sees it coming. slowly become the company. pixar, scrappy, disney, wonderful history but a big, big company. how do you stay pixar and not disney? >> here's where i can give credit to my pixar bosses. i love our disney bosses but the pixar bosses took good care of news the deal. we were acquired by disney in 2007, 2006, a few years ago. steve jobs, john lassiter, the heads of our company.
9:26 am
those who arranged for this deal to happen made sure pixar kept its identity, kept its name and operating -- it says pixar on it. disney wanted us to run as pixar. they were not buying us so they could turn us into themselves. they wanted pixar to do what it did best. steve ask job focused in on that acquisition on making sure that could keep happening. we have a good wall between us. we do our thing. i think that's been what it is -- kept us ourself. >> good lesson for any start-up. katherine, we wish you luck on your movie. >> thank you. >> i think you will do pretty write well. >> thank you. it is an exciting weekend for us. >> "press here" will be back in a moment.
9:27 am
108 Views
IN COLLECTIONS
KNTV (NBC) Television Archive Television Archive News Search ServiceUploaded by TV Archive on