with the startups allowing them to grow instead of subjecting them to the rules their older and more mature competitors have been following for years. john zimmer founded lyft and before that helped develop zim ride on college cavern uses. his friends called him crazy for leaving a job as an investment banker to try his hand as an entrepreneur. the company was lehman brothers which collapsed a few months later. i can imagine you leaving lehman brothers. just like in the bond movies, you don't turn your back and behind you things explode. was it cool? >> not that cool. i got lucky. >> you did get lucky. >> lucky timing. >> going back to it looked as if lehman brothers was a huge thing, tu a huge risk. >> yeah. i had a good -- a mother of a good friend of mine tell me i was crazy for leaving a sure

thing like lehman brothers to do a crazy car-pooling startup. >> did you have any inside information things were going to blow up. >> because he left. >> that's probably why. when you left and started, what was the timing? >> this was back in 2007. >> before the economy had taken hold. >> you and other competitors and we touched on other businesses as well get their start in san francisco. it seems to me like san francisco and the mayor's office kind of goes out of its way to make sure you have a fighting chance. now, the taxi drivers and hotel owners and things would say -- would have their own opinion on that. do you get that feeling that you get some coddling in san francisco? >> i feel like silicon valley in san francisco particularly is friendly to businesses because

it's good for the economy. in our case we were met with regulatory challenges at the state level. and so we had to deal with it outside of something that the mayor could necessarily help. >> all the problems have been statewide, not citywide. the fines an everything. >> yeah. taxis are regulated at a city level and prearranged transportation is regulated at the state level. >> do you abide by same rules traditional taxi companies have or are under? i hear complaints from the taxi drivers in san francisco all the time that it's like a wild west faction out there? >> they are criticizing uber as not being fully regulated. >> there are different regulations at the state level and city level, taxis can live hail from the street. nothing -- lyft or uber can't do that. >> a short time ago you got a cease and desist from the public

utilities commission. you got fined $20,000. then all of a sudden they are fine with you. >> you gave a lot of free rides or something? >> you were encouraged to expand into los angeles, in fact. what transition happened there? >> back in august this past year, we did receive a cease and did he sis and followed up with that $20,000 fine. we mainly reached out to them and said, can we come in and talk to you and explain what we're doing. do you have questions? what are your concerns? the major concern they told us about was safety. >> we said, okay, we understand that. safety is our top priority. here what is we're doing on safety. we do criminal background checks and have a strict criteria. no one with a violent crime or theft in their background would be approved to drive on the platform. >> you're insured or bonded up to a million dollars. >> b and b record checks have a million dollar liability. they realized actually what lyft is doing in many cases goes beyond what regulatedentities

are required to do. we're able to work together to come up with interim. >> a lot of companies, pinterest, moved up from palo alto, sacksation, zynga and twitter kept them there. is that a high priority. >> a gray area here. >> that's not why we moved up to san francisco. the main reason was because when we started zim ride, the first product and we grew to about 12 people down in palo alto, nine of the 12 were living in san francisco. so i think a lot of the talent pool is now choosing to live in san francisco. >> i am struck by, and i'm not saying there's anything underhanded here. tech loves ed lee and ed lee loves tech. there's a laissez-faire attitude. in uber and maybe in your instance as well, when they get out of that comfort zone, cradle

of innovation and go to new york city, staying at your uncle's house, all of a sudden not so -- >> have you experienced that in los angeles? >> we just lost los angeles about three weeks ago and haven't had issues to date. i do expect as we go to other states, there will be different hurdles along the way. that's been true of lots of new technology platforms throughout the years. >> i think this makes me sort of proud of california. you're saying you explained it to california and california said, oh, okay. >> it wasn't that simple, and it's not done yet. we do have an interim agreement. >> we have about a minute left. what is the next sort of movement for you? you have this temporary permit from poc. >> temporary permit. >> what do you need to do to make that permit. >> theres a rule making process that can take up to 12 months. we'll look at what are the right -- all the parties will come to the table, come to a

longer-term agreement. >> has that unsettled atmosphere affected investors in any way or partners, anybody you're working with? >> definitely. there's kind of the pro and the con of it, the tough investment climate it creates. you can rally the community who wants this service, uses this service to call to action and come behind to support. >> why the pink mustache? >> thank goodness we got that one in? >> the pink mustache is part of our brand, to create this fun experience. it breaks the ice. you're meeting someone for the first time. >> you know it's the car, uber on the streets, where is it? >> people say oh, i can identify that's the car. then you get in the front seat. it's your friend with a car. you give them a fist pump and your on the way. >> thank you for being with us. >> thanks for having me. >> up next on "press: here," can you be caught on camera if there's nobody watching? the flaws behind video surveillance when "press: here"

continues.

welcome back to "press: here." there are now millions of cameras out there watching your every move from the parking lot at your office to the line at the bank to the drive-through at the jack in the box. what do they see? from what i can tell, very little. i'm probably not the only person who wonders why the video surveillance they show on the local news, have you seen this man, looks like something beamed from the moon. there may be millions of video cameras but many aren't very good. san francisco recently installed 71 video cameras as a way to fight violent crime but there's significant debate over whether they deter crime at all. in fact, in most cases, the

cameras are not even monitored. put another way, nobody is watching. frederick neilson is one of the world's leading experts in video surveillance. he's the north american head of access communication, swedish camera manufacturer. his customers include, and this is a random selection, city of dallas, biggest art museum in chicago, canton high school, hospital number 306 of the people's liberation army, and the department of transportation in several u.s. states. thanks for being with us this morning. you must just curse at the tv when you see those surveillance videos we were just showing. he's described as like a blob. >> well, actually, to be honest, i curse at the tv many times. there's many reasons to curse when it comes to surveillance. we saw the video before that looks like a blob. that's a traditional analog system, what's been able until a couple of years ago and what most cameras are. that's the reality in many cases.

then we have the curse i'm doing watching "law & order" and "csi" where people have the perception you can zoom in on details that don't exist. >> we have a clip. we'll look at it later if we have time. now that cameras are better than they were before, you've almost got to go back and reinstall that whole base. >> the good thing is where is really reality when it comes to video surveillance. of course, it's somewhere in between. of course there's a lot of cameras you saw with the blog before, the older analog systems. when you think about security in general, we need to ask ourselves, why is security a good deal. we heard john from lyft, safety is a big concern in his company. how can we provide that security. >> mostly security guards and police that are being used for providing security in the society but video surveillance is becoming more and more prevalent. >> smart video surveillance. >> what makes it smart?

>> analog cameras, decent remote, eye for a little deterrent, people see a camera and might move next door to do their crimes. today, the first ip cameras, really a computer where the camera touch launched and gradually became better and better. five years and seven years ago they became better than analog cameras. yes, recently they become better than humans in doing a lot of things such as division. the resolution is better. also you can actually see when it's really dark outside, which humans can't do. they really starting to add a lot of value if they are the newer ip type. >> there's cameras everywhere, more phones than people. are there enough people to watch the video? >> the reality, if you're walking downtown san francisco, you look up and see the camera. the question is, is anyone watching those. the answer to that is no. very rarely are cameras

monitored live. however, video is being recorded. the question is what do people do with that video. 99% of the video, 99% of the cases it's deleted 30 days later. >> 30 days? >> that's an average. however, your cameras do provide intelligence. remember, there's a computer inside. the image we have today and built-in intelligence, those cameras can actually start analyzing things. >> that's what i was going to ask you. do you have a camera smart enough to notice something illegal or not normal. >> violence. >> a prescene of people walking -- >> a gun or knife. >> if somebody is wanted. can they get good enough to do that? >> yeah. when it comes to something repetitive, cameras are much better than humans to monitor that. counting people, detect if there's a crowd, listen for gunshots, triangulate and focus on that area. cameras can do much, much better

than humans. >> because they are ip cameras, you don't have to monitor on site or record on site. the poor shop owner who clearly has the recorder right next to the camera, say i'm going to steal that, too. instead of using smart cameras, could we offshore that. whole communities of people overseas at low costs watching -- >> boring movies. >> the most boring movie ever. what's most cost effective, having someone overseas watch it for us or having the computer watch it for us. >> i think there's a combination of both. when you say there's a huge risk, recorder at a small convenience store or gas station. one thing ip-based video, it operates in the cloud. instead of on site, it's recorded in the cloud. the good thing connecting to the internet does, provides the ability. >> where is our tipping point. are we still at if i wanted to

monitor for violence, let's say, does it make sense to have people watch that somewhere at a low per hour, frankly, or have we gotten to a point where essentially software and smarts can monitor that for crimes? >> yeah. the combination is the best thing. basic things as detecting license plates, better. complex scenarios, we need humans to do that. cameras can help determine, the thousands you have in some cities, which are the ones to watch. the camera can help detect which are the five most interesting ones with abnormalities. >> is there a city or town that has more cameras per capita, constantly under surveillance? >> yeah. >> is there like new york? >> new york doesn't have too many cameras. the city of london does v there's some studies being made that say if you walk from your home and office and back again, there's around 250 cameras that record and monitor you.

however, we've been working with transportation systems such as the city of stockholm which had around 18,000 cameras throughout the transportation system, in the buses, in the subways, on the different platforms being monitored. >> i notice that. >> you felt very safe and secure. >> i have to break in here. i'm going to show you this quick clip. we're running out of time. i want to show you the clip anyway, you can react to it and we'll go to commercial. here is a "csi" clip of a camera. >> a different number than the one she picked. i'm not sure a random drive. >> a little farfetched, i'm guessing. >> a little farfetched but

closer to this than the first video we saw. that's a good thing. cameras are getting better. >> frederick, thank you for being with us. >> thank you. >> from green stamps to frequent flyer points, how consumers respond to rewards when "press: here" continues.

welcome back to "press: here." let's talk for a minute about rewards. the sorts of things a store gives you for being a loyal customer. my next guest says the rewards are getting allolousier but we haven't noticed. an expert an ceo of the company dopamine. i can see where that word is coming from. and author of a new book "gamification revolution."

you gave it on a youtube video as well. i was astonished by it. it used to be, i got something free at the store. it's changed from there. you changed the equation. free from the store was the original idea. >> most loyalty programs break down into one of two different forms. buy 10, get one free. or earn a point for every dollar spent and redeem that. >> i can measure that. >> the buy ten get one free programs, which have been around for eons are fundamentally flawed because they give them free things when they were unlikely to pay for them anyway. stores that experimented or used those programs are looking for ways to get more engaged, involved, social. gamification is the method that's become popular. >> instead of getting an actual free thing, i'm getting a badge. >> virtual items can be really meaningful to people when they are significant. recognition is what so many people are after. in gamification revolution, we looked at all these companies

big and small that used gamification to transform their business. it ends up being about three ideas, status, access, power. the more you give somebody, the more loyal they are. >> some companies doing that, gamifying there -- >> probably the most famous example people are used to, four square but nike plus has changed. there's about 5 million people playing nike best, pushing their personal best, getting better at fitness. that's changed what it meant to be to be an apparel and sports company. >> appeals to the competitive nature of companies. >> not about competition but is about wish fulfillment. for 5 million people nike is in the business of helping people achieve their goals and selling shoes on the side instead of the reverse. >> when does it not work? you can't really put a badge on somebody, give them something that doesn't exist.

do you have companies that are examples of where it doesn't work. >> we run this conference, gamification conference. we bring it together. common mistakes people make, let's put a badge on it. if you watch this, equally absurd. the other is let's make everything interest a game, which is a common mistake they make. -of- crappy product, if i make it into a game, people will like it. >> can you say that word? >> you can say product. >> gamification for people who don't know, there's a whole group of people that hate the word gamification. >> overused. >> right. it's funny. this is something that's happening, becoming very popular, and yet there's this pushback. >> there's always some kind of conflict. every time a new idea comes to the fore and powerful, the more powerful people have issues. gamification is transforming all these businesses, changing

millions of people's live. i always tell people if you've got a better word, by all means use it. doesn't change the idea that games are powerful tools for changing behavior, how the world lives. >> do you think a rich wall on collecting badges. zynga, you look at farmville competition among people and other gaming. people originally -- initially they love it, then they burn out on it. >> let's just remember this, no game is fun forever. no one ever invented a game fun forever. systems like loyalty programs which we talk about a lot in gamification, much longer than a regular game. you're playing later. >> every time i'm riding in coach, by the way, when they welcome on board their silver members, platinum members, movie members and then the star and sapphire members, i hope they are getting something for this.

because if you're getting a color, you're kind of falling for something a bit silly. >> are you really falling for something? one thing we learned and researched in gamification revolution, people are more averse to losing status than they are to gaining it in the first place. >> just walking on board sort of thing? >> i don't know. i'm in coach. >> talk a lot about how sharing is an important part of this. people want to share their status and that has become easier to do. >> absolutely. it's incredibly important. it's kind of like when the tree falls in the forest if no one is there to hear it. the red carpet lane that gets people on the plane, two lanes boarding for a plane. one of the things i love about that example, it doesn't actually make the plane go any faster. people on special lanes got the special privileges but having everyone see that you have that special privilege, special and unique, is valuable in and of itself. >> your gamification conference

in april. i want to tell you right now, we're going to go ahead and award you sapphire guest status. >> i love winning. >> congratulations. it's a very rare prize. we'll be back in just a minute.

welcome back to "press: here." john schwartz of "usa today," mychala of fortune. marissa mayer of yahoo! sent out this memo. we've all talked about it. we've seen bloggers talk about it. some of it goes nasty. you've been analyzing it for "usa today," fortune did as well. what was your take? >> i didn't disagree with her message about telecommuting. i think there can be a mix. the way she delivered it was heavy-handed. i think it obliterated. >> she isn't saying a mix at yahoo! all or nothing. >> i don't think that's right.

i get the point. they do have a lot of employees off doing god knows what. >> nobody does know what. >> that's a problem. so i understand the basic idea. i think she's right. i think it's the right thing for yahoo! maybe not every company. there are exceptions. you can make exceptions. she's under a microscope, like it or not, not necessarily a fair thing. she's a working mother. she did two weeks off for maternity leave. she put out this memo. she had to have known it would spark talks. >> let's write this memo for her. it should have said -- got to have a reset. everybody come back to home base. >> she didn't even include in the memo why are we doing this? why is it right for yahoo! now. >> underlying theory, lack of productivity. >> sure. >> to make it a formal policy was kind of a mistake at google, facebook, apple, i talk to friends there, we don't have a formal strategy or edict but you

are encouraged to come in three or four times a week. >> make it a place people want to stay. >> google discovered itself with 10% of its employees doing nothing. they would say come back, reassess, maybe send them back out again. thank you for being with us and thank you for your analysis. that's our show. my thanks to the show. thanks for making us part of your sunday.

in for the futchtown. >> los angeles. >> shaun white. boy, does he deliver. >> a winter sunday in detroit where red wings fans are used to games with chicago but none like this. patrick kane's team, the blackhawks, haven't lost a 60-minute game since last march. and kane leads his team in points, among the top six in the league, as does henrik zetterberg, 25 points. most regular-season wins in the last 20 years, detroit. most regular-season wins this year, chicago. red wings/blackhawks, the nhl on

nbc, after this update. >> thanks so much. mike milbury and keith jones. today hockeytowns hosts blackhawks/red wings. that's the future. let's focus on saturday's highlights. we begin with two of the best in the east. pittsburgh visiting montreal with a defense-optional affair. third period, pittsburgh trailing 5-4. the nhl assists leader finds chris kunitz, who ties the game at 5-5. later in the period, crosby scoring his first regular-season goal in montreal since his rookie season. 6-5, tense, but montreal would respond. lars eller dropping the puck back for brian gionta, and gionta unloads with a one timer past vokoun. all tied at 6-6. we go into overtime and it's brandon sutter. >> just a great move by sutter here. pacioretty falls down. sutter quickly fires the wrist shot for the game-winning overtime goal. >> final