we just continue to try and do that and make it as positive as we can for this great man. >> so he would have turned 86 this year. we're looking at his final resting spot. he would have turned 86. do you think that 86, he'd still be out there, the humble man, whatnot, out there leading the charge? >> i think he would have. you know, his goal was to continue the farm worker movement. and he knew it would go beyond his life. i think he would have continued until his last breath, just like he did, because he was so dedicated to that movement. he was so dedicated to the farm workers, the people, social justice, and making just a better world for -- a better life for the people in this world. so i couldn't see him retiring. so even when he turned 65, we thought, okay, so now you're going to retire. he said, oh, no, there's no way. little did we know a year later he would be passing. so i think he would have -- at 86, he would still be doing marches. he still would be fighting for the rights of farm workers and improving those conditions in

the field. >> it must have been difficult, but how difficult or easy was it this transition between cesar leading the farm workers and artie rodriguez and what he's been able to do over the last 20 years? >> you know, the transition wasn't that difficult, because cesar was mentoring his whole board. and he knew, as i said earlier, that the farm worker movement wouldn't end and be successful during his lifetime. so he cultivated a lot of his board members, artie being one of them. and so, the transition -- there was a bump. there was a blip. i mean, everybody was shocked. >> sure. >> but really, you look at what arturo has done over the last 20 years, and he continues to strongly organize farm workers, and he continues to live the legacy and the rights for farm workers. and he just -- he's just there, too. i mean, he's done an awesome job. he continues to move forward. >> and cesar was this way, when he would visit different towns, he would spend the night at family and friends, and whatnot.

i mean, the union did not have money, so they couldn't afford hotels, so he'd stay at families, stay on the couch. artie is the same way. he'll call if he's -- going to bakersfield, san jose, saying, hey, i need a place to crash tonight. >> yeah, those values, being totally committed to the supporters and having the supporters be committed to the movement and to the employees of ufw is still living strong. i get calls all the time from artie saying, you know, we're doing a campaign, we need a couple of people. can you find me a place? i'll say, yeah, let me call damian. or, actually, call a cousin. or i'll call somebody who i think has space and is willing to do it. and i haven't failed yet. there's always that continued support. there's always that desire. because, you know, back in the day, farm workers only got -- the staff only got $5 a week. >> right. >> room and board. and then it went up to a whopping $15 when i was working there. so i think there might be 20, 25. but $25 a week in today's standards is not very much money. so you need to understand

sacrifice the same way that farm workers live. and that was cesar's motto. how could you know how -- what kind of sacrifices people have unless you're there actually living that same sacrifice? and that's what all of we have to do. so when people ask for room and board and a place two or three days, sometimes a week or two, then we always accommodate. and that's still an actual ethic, and it will be the united farm workers. >> we've done that at my house. they stay a couple night, a couple week, maybe a month. that's what it's about. the cesar chavez division is hosting a number of events. there it is on the screen. on the 30th is the march. and then the golf tournament on april 6th. log onto the chavez website. also for the breakfast, cet center, to get ticket, or maybe it's sold out. we'll talk more about that.

we're back with rudy chavez medina, the nephew of cesar chavez, talking about the legacy of a great man who passed away 20 years ago -- was it next month? >> next month. april 23rd. >> right in front of us is what we call el cortito. i don't know if you have experience with it. but i tell people, because i take it around now when i'm giving presentations, and i say this looks cute if you're working in your backyard on the flower bed. but it wasn't cute back then. tell us about it. >> no, it wasn't. the reason why they -- the farmers had the workers saw off this other end, because they didn't want them leaning on the hoe, making it look like they were working. they wanted -- they wanted them bent over, and they actually wanted to see the hoe moving. so they didn't allow -- so they actually were long hoes, they just had to cut them.

that's the name. cortito, short. so that's the way it was. and what it actually did, it really ruined many, many, many thousands of backs of farm workers, both men and women. and even children. because you're stooped over for sometimes 10 or 12 hours a day, hoeing and weeding in between the vegetables. and it wasn't until cesar and the united farm workers actually outlawed this utensil -- this utility apparel. so it was just -- it was really devastating for the health of farm workers. and so, now they have it allotted. >> and people ask what has the legacy of cesar done for you? i mean, for me, it allowed me not to use them. it allowed me to use the long-handel hoe so i wouldn't be stooped over for eight hours a day. and so, i mean, that's part of that legacy. >> everyone in our family has one of these. as a memory of how bad it was.

so we look at it, and we see the legacy. we see the pain and the suffering. and so, that's why we keep it. because we don't want to forget how difficult those times were and how they're much more improved, although there's more and more to be done for the farm workers. this tool is a significant -- was a significant change in farm workers' lives and in the farm worker movement. >> a quick story. i just found this. this was my dad's. i found it -- i've seen it at my mom's house for a long time. i finally said -- [ speaking spanish ] so i had to sand it a little bit, because it was rusty and whatnot. when i sanded it and watered it down to get the dust off and the rust off, i got a whiff of my dad. i lost my dad four years ago. but his scent, his fingerprints are still all over this. isn't that something? >> that's amazing. we had two of them. my dad had one, my mom had one. so we dedicated my dad's to the smithsonian, so when you go to

the smithsonian, you see the cortito there, that's my dad's. >> i saw it. that was it? >> that was it. >> wow. and talk about your mom and dad using this, and then coming home and maybe not complaining about it, because you didn't complain back then. you just did your job, and you came home and took care of the family. that's the way it was back then. >> yeah, that's the way it was. there was no time for complaints, because there was something else to do. in our family, we had six kids. it wasn't about, oh, my back hurts. no, it was about making supper, dinner, clean the house, doing all of the normal things that, you know, a normal family would do. so you work in the fields from dawn to dusk, and then you come home and you take care of business. and not very many complaints. >> what do you think, maybe take the hoe and have the kids work on it and see what it's like to earn a living and to maybe have respect for your elders a little more? >> you know, there is a program that's kind of similar to that called scared straight. this is scared hard-workin'. >> i'll tell you. >> because you do this for even

a half hour bent over, and you will -- you will feel it. so imagine doing that for 10, 12 hours. it would definitely change their attitude, i hope. >> yeah. but there's a lot of work to do still. we've changed el cortito. that was a long time ago. they're doing a lot of work out there. >> absolutely. doing a lot of stuff. even though some of the things accomplished with the united farm workers, there's water. imagine that, there never was before. restrooms. it was real insulting and embarrassing and humiliating for the women to use the restroom, because there was -- in an open field, there's no cover. >> my sister would say they would stand around -- the lady -- >> in a circle. >> -- to give her a little shelter and she could do her thing. isn't that something? >> you had to have enough women close by you, because everybody's in a row. >> right. >> that in itself is embarrassing to go to other women and say come and help me so i can go to the restroom. you know, there was a lot of sexual abuse and sexual harassment back in the day.

and there still -- it still runs rampant. you know, we talk about the temperature and the heat and the farm workers are trying to pass laws to prevent that, to have water and some cooling. especially when you're up and over the 100-degree weather. >> get them in the shade. >> yeah, there has to be something done. you know, all of that hard work that they do brings us that food we eat almost every day at the table. salads and all of the vegetables. >> that $8 caesar salad at your restaurant could easily be $18 or whatnot if not for the hard work of the farm workers. again, the cesar chavez family having a number of events. log onto the website chavezfv.org and cetweb.org for the commemorative breakfast. we'll get more into these when we continue.

we're back with rudy chavez medina of the chavez events.

we're kicking the celebrations off with the commemorative breakfast, and then we have the march, and then the golf tournament. tell us sequentially about each one. >> so actually, there's a real significant one that we're participating one in, and that's the flag raising of the ufw flag in -- >> at the plaza. >> -- at city hall. >> mm-hmm. >> last year was the first year it was ever done in any municipality in the entire united states. san jose was the location. and actually, san jose, as you know, is the place the birthplace of the farm worker movement. so that's really awesome that's happening on the 28th. and then on the 29th is our annual breakfast. we're going to have a speaker from the family, cesar chavez is coming. the grandson of cesar is coming. and, also, we have a really great keynote speaker, but he's a special guest, so we're going to keep it kind of under wraps.

and we also are going to give for the first time three -- four scholarships to farm worker students. so it -- we're going to give three, but they were so close and a tie for third, so we decided to give four $1,000 scholarships. then, on the 30th, saturday morning, we're going to start at mexican heritage plaza at 10:30 and march around the neighborhood of si se puede and come back, and then entertainment, and we're inviting everyone to a restaurant downtown where we can celebrate. and then, on april 6th is when we have our golf tournament. and this is now our fourth year. the proceeds of that golf tournament actually go towards the scholarship. so we've been able to accumulate funds to be able to issue those scholarships, and that's just great. and then, there's, you know, all types of different events

throughout the entire bay area that we're involved in. some of them, there are just so many we can't attend all of them. >> right. >> but a breakfast in san francisco. there's an event in oakland. there's several down south. and throughout the entire united states. there's a huge march in san antonio, texas. >> oh, wow. >> so, you know, we just want to continue to keep cesar's legacy alive. but here locally, we like people to come and participate, because this is the birthplace of the farm worker movement. >> and, i mean, over the years, we've seen these events grow and grow. it must be so heartwarming to be naming all these cities that have a link and an attachment to the legacy. and maybe they don't have an attachment. they just want to be a part of what cesar meant and what he continues to mean to many of them. >> yeah, and that's true, damian. there are so many people that cesar's -- cesar touched. and their lives have changed because of his commitment, of interaction with them, of his

motivation to them. you know, he used to bring interns all the time into the farm worker movement and have them work for the summer. and some of them would get so engrossed and so involved and so motivated that they'd want to work full time, and he would make them go back to school. and he'd tell them. look, go back and be that attorney that you were looking to be. >> wow. >> be that doctor. be that, you know, police officer -- law enforcement, or whatever. be that social worker. be that teacher. and then you come back every summer and you can help us. but when you graduate and you get your degrees, then you can come and help farm worker children. and farm worker families. so as much as he wanted to keep them, he would put them back and send them back, forcibly sometimes, so they could finish that education, because education was so important to him. >> right. how rewarding is it to give a scholarship to those farm worker children? >> oh, it's awesome. it's been a dream of ours for such a long time. and, you know, one of the tricks to giving scholarships is that,

you know, you raise $5,000 and then you give $4,000 of scholarships away, and then you have to go, oh, shoot, i have to raise another $5,000. so what we've done is we've almost created an endowment so that we'll always be able to give scholarships as we build our funds so that we can give the scholarships off the interest, and that's the best way to do it. so then it perpetuates, and we can give even larger scholarships and maybe even some more scholarships. >> you know, my wife and i give a scholarship in greenfield where i went to high school. and one of the main prerequisite, you have to be the son or daughter of a farm worker. but the applications we're read something they're not only the sons and daughters. they themselves are still farm workers. we're a -- i'm a generation removed maybe. and they themselves are still out there. i mean, that says a lot about where we are and where we still need to go, i guess. >> and as a matter of fact, damian, there's -- of the four recipients, all three of them -- three of them are actual still

farm workers. >> wow. >> and the amazing thing about these four recipients is they all have over a 4.0. one student has a 4.38. >> isn't that something? >> i couldn't even count that high when i was in high school. just kidding. but it's just amazing how dedicated they are. >> i was there with a 2.3. are you kidding me? one of our criterias is they need to be a direct descend ant and a family member of a farm worker family. they meet all of that criteria. it's such a joy. it's great to be able to give back, you know? i kind of feel like i'm one of those students that cesar kicked back to go to college and to graduate and to make something of yourself. and so, now that i've been able to do that, kind of semi, i want to give back and by being part of our organization is how i make my contributions. >> you're doing that. again, they're having a number of events up and down the area. the chavez family there, and also the web address for cet,

cetweb.org. we'll be back and listen to music. [ male announcer ] pillsbury grands biscuits. delicious. but say i press a few out flat... add some beef sloppy joe sauce... and cheese fold it all up and boom! i just made an unbeatable unsloppy joe pillsbury grands biscuits. let the making begin. with totino's pizza rolls. and now when you buy one 40-count bag, instantly get a free bottle of sun drop or sunkist soda.

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hi, everybody, welcome to "on the money." i'm maria bartiromo.

easy money. what a fed decision will mean to your wallet. whether you should care about banks in cyprus. and is dow 15,000 next? reading the tea leaves when it comes to coffee. my conversation with starbucks ceo howard schultz about the minimum wage, farming, and high-tech in the world of java. plus, can anybody topple apple from its smartphone perch? we'll see what's new from two new competitors, and whether apple is right to be plucked. "on the money" begins right now. >> this is america's number one financial news program, "on the money." now maria bartiromo. >> here is a look at what is making news as we head into a new week "on the money." the federal reserve speaks and the markets listen. at its meeting this week, the fed announced it will maintain its near zero interest rate policy and will continue its purchases of $85 billion of mortgage-backed securities and

treasury bonds every month to keep interest rates low. the fed also slightly cut its economic forecast, saying the most growth we will see this year is 2.8% gdp. well, improving its job outlook, predicting unemployment may fall to 7.3% by the end of the year. the fed also saying inflation is likely to be tame. federal chairman ben bernanke said the fed needs to see consistent growth before slowing down any of that stimulus. >> we are seeing improvement. i think one thing we would need is to make sure that this is not a temporary improvement. so we've seen periods before where we had as many as 300,000 jobs for a couple of months, and then things weakened again. >> the markets had an up and down week. the dow strouls touching an intra-day high on wednesday after the fed's announcement, but then having the worst day in three weeks on weak earnings and worries over europe and in particular cyprus. the markets rebounded on friday, though. in