of lincecum's left shoe or whatever you guys get into. a small amount. >> bring them on. bring them on. >> i will a allow a few, but let's start with what this second world series has felt like. obviously this is a first one for you, and can't be duplicated, the first time can never be duplicated. what's it like the second time around? >> i would say in many ways i s equally special. but the second one had some really amazing characteristics, i think the first one people thought it was a one off or maybe they got lucky or an outlier. the second showed that this was a team that was really built to win. the second thing was that the way it was -- melky cabrera was suspended and we were able to

recover from those big blows. and in the postseason, six games were elimination games, so all the credit goes to the amazing culture down on the field that they were able to push through. >> i was wondering what the two championships means economically, in a sense, you guys have become the best known teams, you're becoming almost in a sense a world brand, on par with the yankees i would think. >> john, what's interesting is we have got to create a brand because for revenues, in other words to pay for these players, we have to be able to drive revenues and drive revenues hard. so winning is important, obviously to that, but it's what you do with the winning, i think --. >> you don't have the advantage that those teams have in terms of the immensity of those tv contracts? >> any team that's not in new york or l.a. has some

disadvantage because you have the scale economics of the market. we don't have 12 million homes, we have about half of the 12. so about six million give or take. but there are ways to make up for that. but we used technology and we have a real estate project, we own part of our television network so all of those things are critical to put the players on the field that can succeed. >> let's get back to the brand theme. if you were selling ketchup or you were selling a soft drink or something, you would have a brand book, this is who we are, this is giants brand ketchup, we do this and we don't do this. do you have a brand for the giants. >> i think a brand in a professional sports franchise is

a little different than a regular sort of commercial company, inn san francisco is across our chest. we appeal to everybody, so we're appealing to kids, and we're appealing to seniors and we're also in the mode of doing a lot of things around customer service and community service. so we see ourselves, our brand being something that's powerful within a community, people view us as within a community resource, our players were looked up to by the fans, the role model. >> you look at the giants, he's choosing on who's winning. >> to some extent, but this represents this, and this represents that. >> i think to some extent, but we vet kind of the next frontier, how do we mon advertise, to use a business term. but how do we take advantage of the -- we only have -- we only

have six or seven stores in the area, but how do we take advantage of giants fans everywhere? and i think that's going to be important for us as we grow as we find growth. >> i'm interested in the economics of the ballpark itself of at&t park. in the early days because it was financed, you have a mortgage, that was a little bit of a night quite albatross, but certainly an extra burden to bear. is the shift and the fact that you basically control that ballpark becomes more of an asset than a liability? >> i think so, rich. we had our ballpark debts about $20 million a year. when we triggered that deal about 17 years ago, 16 years ago, that was a big albatross and we had more debt than pretty much any team. now it's different, other teams have debt and quite frankly western able to because of the strength of this organization

and we were basically able to outrevenue the debt service, our projections were two to three times what we thought the revenue would b so the debt hasn't been that much of a factor for us, but it was scary at the time we did it. baseball parks usually aren't built privately. >> you were the envy of other clubs because they were trying to negotiate deals. >> and what place other than california would you expect that to be done in northern california? i remember when we had our -- we were doing some research actually with peter hart doing research polls for us when we first bought the club in the early '90s, and we found that 75 75% of the people in san francisco said that the giants

wanted a new ballpark, but 75% did not want to pay for it. so we needed to come up with a model where we could build it and not trigger -- >> we're supportive of the warriors coming to san francisco and -- >> just not in my neighborhood? >> no, we are supportive of it. we are supportive of a warriors arena, it's up to them how they do it, where they do it. but they he it would be good for san francisco. >> the as going to san jose. >> it's really the same request baseball, and the same with the commissioner, we really have pledged not to comment on it. because baseball has to be regulated by a central office in new york, the commissioner's office to figure out all the different potential disputs.

so we're not commenting really on it and it's being hashed out. >> the giants figuring the 49ders now in the bay area? >> i love the fact that both brands are strong and i like the fact that we work closely with the 49ers on a lot of things. there's an fx -- jim harbaugh invite willie mays down to a training camp as one of his idols. and of course, alex smith wore the sf cap and bruce bow chi i might mention the next day at wore a 49ers cap and did not get fined by the nfl.

. we're talking with barry bear the ceo of the giants. before we left to the commercial we were talking about 49ers. i can see it glowing there like an enormous tassle. you work on building stadiums or opening stadiums or winning championships? >> the one piece of advise i think he's already implemented and so he doesn't need to hear tritt me. that is if you can get the team with momentum going into your stadium, i think it can be the two plus two equals five equation. we were in a wild card playoff and so we had a bunch of good years going into the new

ballpark. and when we went into the ballpark in 2000, we had the best record in the n.l. that year. we especiallied up losing in the playoffs. but when you get that momentum, there's a combustion between the stadium, the power of the new ballpark and the team doing well, that kind of is a two plus two equals five. that's probably the biggest thing t other thing is you realize you're in a lot of businesses in sports and customer service is critical and we really try to focus on customer service. i know the 49ers well because you want people when they walk into that stadium to feel something special. >> the dodgers did that, every year they would do an upgrade to dodgers stadium. a lot of it has to do with upgrading technology, like updating the wi-fi. >> in the end, we're really competing with leisure time al turnives so it's weather whethering to a moves to a theme

park, to a picnic in the park or a drive to the wine country. so you have to be compelling and you have to change out your attractions. >> is that heresy in baseball? we have to have entertainment. i think it's great, but do other baseball owners -- >> in the old days people played baseball. >> there aren't that many old baseball players. >> a couple of decades ago i think you could find owners that were that way. but the gold standard was -- not just the gold standard, you know what this is for a team like the giants you need casual unanimouses. there aren't going to be three million ticket clicks of people walking down the street memorizing batting averages and the e.r.a.s.

so you got a half, maybe a quarter to a half. and you got everybody else that's coming in maybe for a good time with their family, maybe to entertain their clients, maybe with enjoyable food. and i got that. and then what happens is, they say that they convert and they go up the ladder to be more hardcore fans. so you need the more casual fans to build to 3 million. >> you mentioned willie mays which i found at the same time fascinating and disturbing. you grew up watching the great players, frank robinson, dusty baker, there is not now i believe a single african-american player on the giants roster. what can be done about that? i know it's certainly not intentional. but how does baseball revive it in the community that has been

such a huge part of the history of baseball? >> itz a great which, and it's probably the number one question we face in terms of an industry, getting people in low income neighborhoods and getting a broad, diverse cross section of americans in plays baseball. the latino baseball influence is continuing to grow. but i think what's happening is in tough economic times, you look at what it takes to maintain, build and maintain baseball parks in cities. it's tough and states and municipalities have not been there with the funding. it's not like basketball, where you need two people a hoop and a ball. you need a field, it needs to be manicured in a way that lets you play, you need 18 players and equipment and all that. so we and other teams are really committed to changing that dynamic. we do one or two fields in low

income neighborhoods every year. we have worked in south palo alto, in san jose and richmond. that's what it's going to take is this commitment by private enterprise to get more baseball played. >> it's kind of cost prohibitive too. most of the travel ball teams are expensive. >> in baseball to play the game at a level that's going to let you get into playing in high school and colleges is not as simple as some of the other sports. but i think there's a big increasing focus on it and if you ask me what's a number one issue facing the game, that's it. we have got to get baseball played in diverse neighborhoods. >> there is in rbi program in a lot of cities, is it actually bearing any fruit or does more need to be done. ? >> i think you get the kids that

are maybe 12, 13, 14 years old and now they're starting to see as you saw an rbi alum i believe is now playing in the major leagues. so it takes a while to go through that funnel. >> we're talking about disadvantaged youth in baseball. you have a minute, you ask your geeky baseball questions. >> does. >> it's an unusual situation, because we did win the championship and we're coming back basically with the same team t same central components. so we built the team around pitching and defense which works in our park and increasingly we think is important in the game and we think we have that again, we're going to have big competition with the dodgers, it's going to be a fun rivalry this year. it's under 62 games. but it's a fun day today, it's kind of like a daily soap opera

in my life. >> "sports illustrated" says you should do a long-term deal right now with tim lincecum because he's affordable because of last season. how do you do that. >> we're looking at long-term deals on a number of players because we want to keep them. i think the intention will be to keep players like tim, two cy young awards, to keep tim as long as we can. so we'll be open minded. >> i lived up to my promises, thank you, gentlemen. up next in a world where the most common password is password, it may be time to rethink the way we manage our security online.

welcome back to press here. recently the very useful company was hacked that forced 50 million users to change their pass words in order to protect their secrets. shortly thereafter apple discovered a -- apple disabled the system called i forgot and instituted a new password. not good enough says my next guest steve ker sh, he's the inventor of the optical mouse. he has -- his latest effort is founder of one id, trying to rid the world of pass words. we're going to talk mostly about pass words, i promise. but we should explain to the younger audience, yes, there was a time back in the '90s that disney had a search engine. it was like what my parents explained to me in the '70s. it was a crazy time, but yes,

congratulations on those sales and inventing the optical computer mouse. >> pass words have worked for me, ever once in a while ever note sends me an, mail that says change your password. why should i move on to something else? >> i think it's a question of your security and also your convenience. people have -- people like me, i have got hundreds, i mean over 400 user names and pass words. >> i wrote down a study, the average person has 25 accounts and six pass words, so they're repeating them. >> people who log into pay-pal, about half of them use the same pass words on pay-pal as they do on ever other web sichlt they're probably going to use that same password and try to break in to

pay-pal or the bank or what have you. the system is really broken because these break ins happen all the time. twitter, for example, broken into recently. but three months ago they were broken into, three months or four months before that they were broken into as well. >> you have a solution, and we're not going to get into the specifics of how that work on this tv show. but what changes for me as a consumer. i say already, steve, i'll use your product. what do i do? what changes in my life? >> our system is similar to facebook connect where people see this login with face book button and they click that and they can log into a website and all they have to do is remember a certain password with their facebook account and they can log into different people. that's very convenient but it's not very secure because it's easy for people to break in to are face bhook account. so we have replaced that technology that hackers can't

break into your account, hackers can't guess your password and we do that by sort of creating a crypto graphic secrets that are held on your devices that you own and you control rather than being stored in a central repository like face book where people can break in and get those secrets. so by taking those secrets to your identity and moving them out to your devices, it's a way we can provent those mass breaches from happening and allow you to use -- >> i may not be logging in from my devices, i may be logging in from somebody else's computer to access my google docs or some other scenario. >> we have ways to ayou tow to authenticate your identity to that device. for example i have a cell phone, i can use that cell phone to

scan a qr code. i can confirm on my cell phone and say yes, it's really me. so even though i don't own that device or have seen that device before, within a couple of seconds, i can be using that identity, and then when i'm done i can use my cell phone to disable my account on that device. >> password one is the more popular one and it has a digit and it satisfifies the password rules. >> are there suggestions of what you should do, i have always heard if you put a number, and spell something backwards. >> you're asking someone who said death to pass words. >> i have a one password for financial stuff, one password for -- it's a disaster, it's a

terrible way of doing it. i fully recognize that. >> if you're forced to use a password, is there any type of shortcuts or -- >> everyone's has a different technique, some people use the name of the site. >> the chicken and egg problem with creating a new password or authentication system, it will be very popular if lots of sites ask for it. lots of sites ask for it if it's not going to be very popular. >> exactly right. >> how do you get out of that corner? >> there are a couple of ways you get out of that corner. the first way is that you find a big partner. who looks at your technology and says, hey, your technology is actually safer than my technology to log into my website. and i'm ahigh assurance website, like a bank or a bank of america

or an american express or a company like that where i need high assurance to login and i can actually prove to their security officers that our technique is actually safer and more secure and easier for people to use than their own security. >> you've got some partners, but not banks? >> we're about to close our first financial institution. >> you heard it there first, and i've got to go to commercial, gentlemen. press here will be back in just a minute. >> a team that thrived under the pressure of playing with their backs against the wall must now learn to play with a target on their backs.

this is inside the clubhouse. return of the champions. that's our show for this week, my thanks to my guests and go giants. thank you for making us part of your sunday morning.

you're watching nbc sports. >> in for the touchdown! >> championship over! >> win the derby! >> a stanley cup for los

angeles. >> shaun white. boy does he deliver. let's go red wings. easter sunday afternoon in detroit. for two hockey games who have been playing each other for 85 years. patrick kane is with one of them. team scoring lead, hawks first in the west all year. normally number 13, all red wings wear number 9 in the warmup today, saluting gordie howe on his birthday. blackhawks and red wings after this update. doc, thanks so much. we'll get you to chicago/detroit in a first. saturday action in the nhl. pittsburgh hosting the islanders. jarome iginla making his way. an ugly incident.

sidney crosby, a puck to the grill. required oral surgery. >> caught him right in the mouth. makes it that much more difficult for the penguins to keep the streak alive without the best player in the world. >> second player, chris kunitz, he sends josh bailey into the board. five-minute major for boarding. for game misconduct. >> they'll take ita look at it e headquarters. >> again, the story in this one, pittsburgh perseveres, third period now, matt cooke, the tenth pittsburgh penguin to deliver a game-winner during the streak. they have won 15 straight finals. 2-0. washington and buffalo now, picking up this one in is second period. ovechkin delivers his 17th goal of the year.