not have you an agreement. mean, if you are in a neighborhood, ought to be part of that local thing. there is a financial side of it as well. there's a financial incentive. >> yes. definitely. the break on the tax will -- the break on the table tax, financial benefit to that. especially as we grow the company. >> right. starts very small. i mean, to begin with, it was not a very big number. as you expect it to get bigger. >> first we will -- some of the letters in the first year we saved something like $50,000 on our payroll tax. second year last year we saved something like $230,000. so that definitely -- financial incentive here. especially as we keep adding jobs. we save on that payroll. >> that's a lot of money. $250,000. some people spay -- >> have you come to the tenderloin and particularly the tenderloin if that money hadn't

been there. >> it is a hard question to answer. i like the construction. we saw the area we work with the city and local organizations. everybody added up to something i was crazy about and my cfo liked the concept a lot. >> you get the tax break. in the contract you had the city. what do you have to do? >> we paid back. >> some of the -- i have to admit, kind -- are kind of lean. there is an organizing of minimum of two-group outings to art exhibits. gallery opening. you have to have two field trips a year. >> fantastic. >> there are bigger ones in here. we touched on you have to employ a certain number of contractors, that kind of thing. you know, mine, some of them are a little silly.

just, you know, field trip. >> we -- we have dedicated a direct person to work on this and to make sure that we take our investment in the community seriously. >> you get your $250,000 tax return. yes, as well. >> yes. >> of course. of course. it all adds up. like we need to -- we need to take the neighborhood seriously. we need to get -- take the neighborhood seriously. we invest time and money in the local artists and go out and visit. when you make an agreement like that, everything seems a little -- it seems a little boxy. it is really about what our -- our signature that says that we want to invest in this neighborhood and want to -- all employees to invest in this neighborhood. >> when these companies come in, it is a huge issue, property prices going up. i have spoken to local residents there that say feel like they are being driven out. is that something that you feel like you have a responsibility

to work on? or is that -- is that something that should be left to the city and market? >> it is such a hard work. i'm not -- i'm not from -- i'm from europe. i had to look it up in the dictionary. and -- i think that -- you know, definitely change is coming and we try to make change good. i talked to -- we talked to the chief of police and said, like, you know, good things come in and bad things move out. hopefully. that's -- still like -- have to remember tenderloin, lot of visibility property. >> lot of improvement. >> that's not -- there's a lot of visible problems and a the lot of stuff we don't see. none of us -- i think it is a surprise to most of us that it has the highest density of families in san francisco. and so all these families, they also want safe streets and want to be able to send their kids out and buy healthy food. they have such a hard time. >> when you talk to them, what

do they want most? >> we have asked the organizations and asked this community how can we help. and in the -- in the cba we have different things that we can help with. one of the things we tried to help and to drive is something around food. we invest in community gardens. we spent time on they will. we work with the local organizations about mood. that's one of the areas to -- how to get better food to this neighborhood. >> one more question. >> scott marked some of these -- scott mocked some of these things. it is interesting. one of the things about tech jobs, people forget, they have a huge multiplier effect. it is like 4-1. it creates four other jobs in a local economy. perhaps that $250,000 may well pay back in terms of jobs which is really what the tenderloin and whole country -- >> we will leave it there. that's the time we got. you get the last word. thank you for being with us this morning. >> thank you very much. >> author po bronson when

"press: here" continues.

welcome back. the shape of your hand can affect your success at work. i learned that in po bronson's book "top dog." science of winning and losing. it is a dog eat dog but don't be on the menu. po bronson, author of "nudist on the late shift." "the first 20 million is always the hardest." it became a film. screen play by the guy that did "iron man." "swingers" is a great movie. not with the blockbuster success of "iron man." of all the ones to conspire with john on, you know, that -- the -- 20 million is the hardest, probably not the best one. iron man would have been the

one. >> we thought it was going to be the iron man of its time. john had been an engineering student in chicago. he had this background and had been a geek. and before he became a writer. so he really was drawn to the material to the play. we took him to these companies in the valley. he got into it. the film didn't do well. right. and -- the first 20 million was the hardest and -- it did not make $20 million. >> wrote the book. >> yes, yes. >> but then pops up again and it was elf and iron man. >> off he runs. let's not talk about his. let's talk about yours. teach me the finger thing. it is my -- if my ring finger is -- >> yeah. we will look at your right hand. you want to face it to straight. now your fingers. looking at is -- the length of your index finger. >> pointer one. >> skip the middle finger.

now we are looking at the length of the ring finger. if you have a longer ringing iffer than middle finger, even in perception than index finger that -- that means you are wired from birth biologically predisposed to take risks, respond to cllenge more aggressively, be an entrepreneur, make more money if you are a financial trainer. >> we have to stop you to find out how we did. slightly longer. >> you are in trouble. >> you are good. you are good. >> he is good. >> i think i already know. >> associates this with mba grads from university of which which i, which ones will go into high-tech careers. longer ring finger will more likely end up choosing -- entrepreneurs in italy, this ratio is associated with the size of the and so growth rate of the company. why is that -- when we are

fetuses marinating in our mother's womb we are swimming in hormones. the same hormones that lengthen the fingers change cell my -- migration. we have more -- more primed to have the reward networks of our brain be juiced up and the fear networks that prevent us from taking risk be suppress. >> for everyone watching -- explain if that's reversed. devalue. >> tell me this. >> surely there is value to having it the other way. >> value having it the other way. >> it is over. >> i'm the tough guy. >> just to be clear, the biological corelets make up about 50% of the equation. the other 50% is your lifetime experience, habits and mentality. nobody is going to be -- biological predisposed to you are born an entrepreneur.

you have to work eight, too. if you are the other way, the -- reason for that in our society is to be less of a risk taker. to judge risk more accurately. some people are good at accurately seeing risk. some people are good at ignoring risk. people with the longer ring fingers, which is going to be two-thirds of men will have a longer ring finger, they will be good at ignoring risk. willing to run for political office, even if the odds of winning are poor. >> probably invest in bankers. sorry. nevertheless, this predisposal to risk taking, i find some of the science reductionist and questionable. nevertheless, there -- your book makes very good points in terms of saying that -- there is a sort of predisposition of certain people in certain situations to take risk. perhaps not enough of it in america. you say people coddled too much perhaps. why is that, do you think? how can we guard against it? >> right here in the bay area, i

helped -- as a volunteer manage youth soccer and -- young kids are raised these days to play in soccer games early on where there's no score, no losing. kids are protected from the experience of losing. it is very for whereas we grow up to not be coddled and learn to lose and realize it does not kill you. because later in life, have you that psyche when you look at major career move and entrepreneurship, something, taking risk, you won't be afraid of the downside. being afraid of the downside -- >> you are not afraid of failure if you have failed and tasted it and said well, that's certainly not my first choice but i did survive. i can move on. silicon valley loves failure. which is what makes us great. >> in that sense, it doesn't matter if you fail. actually it does matter if you fail. you should want to win. is that the message? >> you cannot -- you play it safe. if you are a frayed of failure. if you want to play to win, if

you are looking for the ten-x type return you need to have experienced losses earlier. costly losses. costless losses. it is just not that big of a deal to come out on the bottom, some of the time. >> we are going to go for two points at the end of the -- after the touchdown. it is risky but this is what is going to make us win. we could very well lose. at least we are going to take that risk and try to do that. >> that's the mentality of silicon valley. that's what built this place. >> going back to the hand thing. you talked about hormones and things. i want to make clear to the viewer that this is not a gender issue. right? i mean, the -- there has been lots of talk about gender and women leaning in and taking risks and taking charge. that this isn't a gender issue. this is a way you are wired issue. >> it is a gender issue. associates with gender. so people will -- assume it is gender related. >> explain to me -- >> you have a minute. >> two-thirds of men and one-third of women are going to be biologically predisposed in

way. if you look at women on average, look at men on average, you see things such as in start-up populations, two out of three employees are male. that doesn't mean for any one particular female, they can't be quite the risk taker. and that's what the studies of entrepreneurs and all these biological things tell us who makes the better ceo for start-ups? woman or man? from what you researched. >> being willing to take risk is what does it. there is a -- very interesting. talking about leading in, cheryl is -- she is the number two there. right? she is the one that keeps the company from making mistakes, even as mark is the one that's driving them to take risks. that model of having a risk taker pared up with people who hold you back from doing stupid risks, is a winning formula. >> what about the very top? >> very top, being a risk taker. doesn't matter. >> good answer. all right. po bronson, "top dog."

thanks for being with us. you know that feeling you have an iphone 4. everyone else has 5. it is hard to keep up. imagine if had you a whole building of technology, how would you keep up? tech museum of innovation decides to reboot when "press: here" continues.

welcome backing to "press: here." silicon valley's tech museum of innovation or the tech as locals call it has a unique challenge. pit, unlike any other museum in the world, has to stay ahead of its own visitors. tech museum of innovation needs to show you what you don't already know. it is an incredible challenge considering many museum visitors work in tech themselves. often what you have seen is in an exhibit. nosily as amazing as the smartphone pocket.

the tech plans to shut down and restart the $50 million reboot to become an entirely different museum. tim richy the new president of the tech among other things. he's a former death row lawyer when he was a law student. he came from to the tech from a science museum in alabama. i have loved the tech for better than ten years now that's been in that location. my goodness. we at nbc, we had a close relationship with the tech. that's always -- that always struck me as the problem. there is an engineer at apple who is working on that new apple watch. you can't tell anybody. he brings his family to the tech and he's got more things than you are going to have as far as displaying the tech at silicon valley. >> so the question is, is it the tech museum of innovation, focus on the tech or innovation? after 13 years of working on this, who realize the spirit of

silicon valley is more about innovation than about tech. come to the new tech and see plenty of innovation. the cell phone you are talking about, we will break it apart. you will be able to see the guts of it and constituent parts and see how tech use it to solve problems. whole focus on innovation and tech can be used to solve problems rather than seeing the latest and greatest. >> you have been tech president for about a year now. >> yes. >> was this something that you thought all along when i get to be the president, when i come up to -- or over to silicon valley, this is when i'm going do? did you sit there for a year and say what do we need to do? >> so i didn't think about it all along. i went right back to the mission. the mission is to inspire the innovator in everyone. it is all about inspiring innovation and the question always for me is are we doing something that would be inspiring in this case to inspire the innovator? walk around that mission made me realize very quickly that

reallily what's inspiring to people is solving problems. so to use technology to solve problems, innovative ways, that's what we should be about. then once that was clear, very clear we needed to be about, was designing lots of problems for people to solve on the floor in innovative ways. that will lead to a different kind of museum. >> is making the change partially the competition you face? there are a lot of tech museums in this area to stand outside and be different from the competition? >> not at all. we feel a lot -- like we are collaborative with everyone. 7 million people in the bay area. 4 million people that live south of palo alto. it is not that we are in competition. the question is what difference should we make because we are in silicon valley? >> it just reopened this past week. i haven't been there yet. it is spectacular even before. that's not a competitor to you. let -- i will -- let's make that a given. that's not a competitor to you.

how are you going to be different than the exploratorium? >> what you learn there, you learn that the world is wonderful. you learn how the world is put together and beautiful way pass p when you come to the tech you will learn about how you are wonderful because you can solve problems using applied technology. we have a very narrow focus. narrow focus is museum and as resource for innovation. more traditional sense, it is museum as teacher and some cases museum as entertainer. we want to be a place where there's lots of resources so what you bring to the table is as for as what we give you. >> slightly cynical note here but -- you know, i assume you are on some big fund-raising push and some people say museum these days it is tough. they want to raise money, because of all the technology, they are not that interested now. to come up with some great new idea is a perfect opportunity to

go out and get some cash. is that what this is about? >> it is about a very old idea. it is not a new idea. it is coming back to the beginning. what this community needs and what every community needs is to invigorate innovation. people deeply believe and understand that only the most innovative communities will thrive in a competitive age. only the most invaughtive individuals will. it is not at all about needing to raise money. it is about trying to fulfill a very serious mission. >> i think one of the troubles that you have had -- not you but the museum over the years has had is there's plenty of innovation. you go to one loop and you find innovation. it is reflecting that in the tech museum it self here is how we will do that. we will have a series of design challenges and on the lower level. you will come in and be given the challenge to experience what it is like to come up with the solution. the first one will start this summer to design a social robot. you will be given all the tools and parts to design a really

very powerful robot. a young visitor can do it by hooking together two wires. someone that has more experience can do some coding and designing and you can create a caretaker robot. next one will be on the digital me. you will be given all the parts of the cell phone. you will be challenged to design an app to give you bio feedback. then there will be in cyber security. and on and on. >> you have recently partnered with a magazine, anybody that watched this television knows i'm a huge fan. dale had been on three, four times now. that's the sort of mentality. >> right? >> is you can build it yourself. figure out where -- why it doesn't work sort of thing good right. >> you become a workshop in addition. >> right. the for thing is what this sets us up for, imagine the tools you have now. abundant wi-fi. lots of electricity. cnc reuters. three printers. all those tools we use for

visitors by bay we shut down at 6:00, the museum closes and open it up. we become community facing by night. then we become the coolest 30,000-square foot hacker space in the world. >> this is very tech shop. down the street. >> right. precursor. more like the great coffee, great food. the students, 30,000 students from san jose university can come over and work on their school projects. it is not so much about the 3-d printers. it is more about creating a space, collaboration. >> not anything left of the history here. it is all great playing with things. history. how will that be reflected? >> you want history? >> you want -- maybe you agree. you come to us.

>> pitch richie, president of the tech museum. thank you for being with us this morning.

welcome back to "press: here." i'm scott mcgrew. each week i invite two different reporters to sit with me from organizations from all over the world, frankly. news international. martin from the economist in great britain. you are new to us from cctv or central china television. explain to the viewer what that is. >> first of all, i'm from kansas. i'm a prelanfreelance contribut. it goes on to chinese television. it is the largest broadcaster in the world with i believe. more than 10,000 employees. they launched a new program called cctv america. new channel. biz asia america is part of that channel. >> do you do tonight english? >> i do it in english.

there is a chinese. there is a huge difference what's allowed on chinese language channels -- >> this is a state-owned television channel. -- state owned. the state owns. >> it no denying that. it is state owned. 85% of the budget come from advertising in american companies advertise. you have them reaching out. wanting to create something like an al jazeera or bbc world. we have free laerns like myself. i'm ethnically chinese but born in kansas. you have this -- people from bloomberg, everywhere from nbc. joining together. and putting an international face on chinese television. >> thank you. >> that's our show for this week. my thanks to the guests. thank you for making us part of your sunday.

hello. welcome to "communidad del valle." today we have a special show. the talented duo of raw raul and mayia are in the studio. just released music video on "communidad del valle." ♪ we begin today with the very for cause. called dining out for life. it is coming up right here in

this coming week. all across the bay area. john is with the health press. one of my guests today. also with us is david sarta of agave restaurant in mountain view. welcome to the show. this is a very for cause. tell us on april 25, people have to do what to get what? go ahead. >> it is -- april 25 is the campaign for santa clara valley, silicon valley. it is a way to raise funds for the services provided for the community. it is a simple way to help contribute to the cause. pick a restaurant from one of the participating restaurants. the portion of the ticket goes to the agency. >> how big after month-brainer was this for you. >> i'm a volunteer. what we do is we canvass the

area and get people to promote the event and on that day, procedures go towards lunch or dinner. >> you have been doing this for five years. what kind of an impact do you think you are making? >> well, in addition to raising the much needed funds for the services in our -- in the santa clara area, we are also reducing stigma by showing people hiv-aids is something very for in the community. we have a lot of people over thousands of people in santa clara county living with hiv-aids. lot of them low income. the largest group we have of clients are latino. and, you know, a lot of them have families. children and they need food services and housing services, and we provide over 700 people every year with those services. >> that's actually where the proceeds are going is to those types of services. you go and have a nice steak somewhere after work.