100 of silicon valley to entrepreneurs will get on a plane and leave the state. mpb plus, how to make a million dollar app. our e week editor this week on "press here." good morning. this sounds like the start of a joke but what happens when you lock 100 entrepreneurs on an airplane for 12 hours? hopefully you end up with a solution to one of the world's problems. british airways plans to put 100

of silicon valley's best leaders on a flight from san francisco to london giving them just the length of that flight, 12 hours to meet on board and draw up a set of recommendations for the united nations. a blue ribbon panel locked in a metal tube, a is summit in the . they call the idea ungrounded. simon smith is the executive of the america's for british airways. this happens in june. i want your guest list. who all is going? is that something you're willing to tell me? >> i want to specifically know who is going. >> gina brings a great

background in her ability to bring callers together. >> you are playing close to the vest. i've asked several times via e-mail give me a list. >> are there other names you can say? well. >> good. >> lots of great names. at this stage we're not going to disclose all of names. we're going to just let them come out. i think what's important is the mix. this is about getting that magic group of talent together. inknow varienovator innovators, funder. a really good mix of people. >> we're going to have a retreat. what's going to happen at the end after you spent the 12 hours in the air. what do you expect to be happening? >> you hit the button because at the end is what's making the clock tick. when they get off the plane after 11 hours of ideas they

have a few hours to rest up and brush up a presentation then they are presenting this proposal to the g8. they are actually presenting. >> the prime minister. they don't know what the challenge is until they get on the airplane? >> we've told them abouty)vñ th challenge. it's about this mismatch of global challenge. particularly in stem technology and tell me education. we have people around the world that's educated stem educated people and we have places like silicon valley where there's a deficit. >> it's 11 hours, it's going to be turbulent. some of them will want to nap. i don't know. it sowns very cool but very gimmi gimmicky, do you expect they will come up to a solution to this problem? >> yeah, i think you>svve to think about this environment. it's going to be a really unique environment.

how often do you get to go on plane and not having to watch a movie and eat peanuts. you'll get to interact with everybody else. >> this is a charter. you have 100 people on a 747. >> they've got to plane to themselves. >> plenty of leg space. >> plenty of wandering around. this is not a sitting down flight. this is getting around. >> will you have a few media people on board? >> sure. we would love for you to come with us. >> there's this culture, this idea of doing this. i was lucky enough to be invited one year. you can have brilliant people but it has to be the right interes interesting mix and then amaze things happen. >> we believe innovation happens when people come together. one of our advisory remembers

says innovation is a contact sport. you have to get people together. that's what we do. we bring people together around the world. >> how else are you trying to innovate? forget this particular flight and what you're doing here but you've had more involvement in silicon valley. what are you doing? >> we're a very proud heritage. first airline to fly the concord. we were the first to allow people to choose from a calendar display rather than just the dates they have chosen. we see innovation as the heart of our business. we see it going into a new step. we think this fliepgt is the start of that. we've just announced recently that we will open up to the entire development community. >> let me break in and have you explain api's to the viewer who is not sure. >> we have traditionally

developed our own technology and applications. we're sitting on a great amount of data and functionality. we will see you can code and program and develop against that data. you come up with the idea. you come up with the next exciting thing. >> give me an example of an app quickly. >> seating. sometimes you choose for free. sometimes you pay. the experience on some airlines is great. some is not so good. here is all of the data that we have about seats. >> some companies are protective about that. was that a struggle. did you have to go to the board and say in is going to be okay for us to actually give this information away? other companies would make sure it's under lock and key. >> i think that goes to the heart of the way we see the innovation changing.

we looked long and hard and say do we want to open this data up. i think in the future we'll have to be more open and the rewards will be huge. >> it's almost an open type model. will some of that be released into the community. >> we have hundreds of components we have built for doing various parts of our experience. we'll be opening up those components. >> thank you for being with us this morning. we look forward to entrusting a hundred of our best minds to your very safe, very talented pilots. >> thank you. >> up next, from literal clouds to the more virtual.

ncht welcome back. i can tell you about the

universal and i doubt anyone would be interested but somehow everyone is fascinated by yahoo's announcement. it's extending parental leave, adding financial support for parents and adding eight week sabbaticals for five week work. some of those don't match facebook or google employee perks. brad garlinghouse is a former yahoo executive. some say he's one of best people to work for in silicon valley. how does a smaller company compete beyond just salary? if you offer me a big enough salary i'llzkx say fine regard of benefits. how do you compete if you haven't got an in-house massage or day care or dry cleaner? >> i think that companies that want to hire the best people are focused on giving them the

opportunity to have an impact. i think perks and benefits, i'm glad to see yahoo doing things, the one wes hire want to have a huge impact. i think you!.e get that at sma companies. >> because you're part of a smaller team and have a greater percentage. >> if you're going into and i'm not trying to be negative toward any particular large company. >> go ahead and call out people. >> if you're an engineer graduating from a top school you'll work on a small cog and 1 w widget as opposed to it's a three person start up your opportunity to have a direct impact is a lot higher. the people that we want to have or the people that want that. the perks are secondary. >> it's like choosing a small college versus a large college. it's like a personality thing and looking for the more

personal attention. if you'll work on smaller team you'll have more of an impact. that's a huge advantage for a company like yours. >> it is a self-selection. people in journalistic world, some people want to work for a small risk taking environment and others people something with a broader reach. you self-select into we want the passionate entrepreneur who cares about having that impact. >> what kind of impact are they having? you have been around for a while. it's not a tiny start up. you have been doing the same thing. what's next? how can somebody have an impact today? >> i think we have done a lot of new things. we started sending large files. you send it far beyond send. the past year we rolled out esign functionality. shared folders in the cloud. as the wave of everyone wanting to access their data on a mobile

device has continued, we built services around that. we had a release last night and it wasn't live. >> you'll change your name at some point. any announcement? >> no announcement tonight. we did an april fools joke. that isn't our new name. we'll not have the name box, share, sync or drop. no cloud or sky. >> what are you doing to do? >> i think there's this massive change of how people are storing their data. >> there's a danger there. you're familiar with a certain i trust you but i don't trust this new company that is you send it.

>> we swroent a symbol. >> one of our values is we want to be bold. we think we have out grown our name. it's sort of the company we have today let alone the company we want to be. it's a risky change. it's a name and brand that's widely known but it's also restrictive is>&p'ow descriptiv it is. >> one of the major feature you have is the manage file, transfer function. can you explain the advantage of that? >> one of things we see changing about how the products have evolved. it isn't just about moving a file from point a to point b, the ability to control the file p and have security around the file has been differeniated for us. the ability to get a read

receipt. those are things that may sound mundane but if you're a lawyer or an architect you're a photographer sending scott, the photos i took i want to know when they looked at that. features like that is more than just let's enable you to move a file from point a to point b. >> have you got that technology where i say you may look at this and now i'm going to take it back away from you? >> absolutely. i can set it up so scott can download it once and it's expired. >> i've used that but not to want point where i can send out into the wild and say i formally retract? >> that's a feature we think about and how to get more

control. it's not going to be offered today. >> you send it has added some functionality to ímicrosoft se point. how is that working for you? >> this is an absolute key part of our strategy. we have the point ofxñ view tha the world isn't going to have single stack or cloud that you work with. you might use evernote or dropbox. we think about a cloud not future. we integrate into outlook. this is different than some of our competitors have looked at. you change your behavior to work on us.<  we take the opposite. >> can i translate that for someone who is not as familiar? i use cloudjú services. i'm not certain where i put that document. i thought it was in dropbox or

icloud and you're going to help me find it and manage it. >> we bought a small company called found. what it's doing today is allowing you to log ingká and access your files on many different services. g mail is a cloud. icloud is a cloud. my personal hard drive is kind of a cloud. i want that experience. you look across your cloud services. >> you havehm

we think dropbox has really done well until the consumer market. we see a lot of demand for our product. people are searching for the dropbox problem. we signed, we had a best quarter ever because people are solving the dropbox problem. looking horizontal not just at one stack. you're right. it's a crowded space because it's a massive change in how people are storing, accessing and sharing their data. >> thank you for being with us. if you'd like to make the next killer app, write it for kindle. that and other unexpected advice when "press here" continues.

you have cgake something much more amazining like the ap google now or /o!evernote. matt johnson works with thousands of developers. as we went to commercial one of the suggestions you mentioned to me if you want to make a successful app is to write it for kindle which i thought was a big surprise. you explained, if it works over here, copy it on kindle.

>> it's a provocative statement. one of the techniques is to take an idea and try to establish first mover advantage on one of these. >> upset birds. >> you can play your number one on windows 8. >> tell us about the community of developers that you've developed. business has been running for five years or so. how have you developed that and what kind of developers? are they independent or working for other companies? >> it's a (áy of professionals more than 80,000 from 200 countries around the world. it developed new testers. they get the opportunity to

receive paid projects."m >> these are people out in the wild who are qualified testers. they are not just me. you have to take the cell phone out into the wild. >> how many apps are being tested? >> between 6 and 700. >> on all platforms?

>> on all platforms. web, desk and mobile. >> what kind of insights do you have into which work and which don't? >> i think one of red flag wes see is the companies that get right are thinking not just about the os but about the device and the use cases and the actual user. that's one of the key trends we've seen when talking about developing for kindle. it's different for developing for an iphone which is different for developing for a web browser. the user experience and the type of use=/% cases. >> give me example of that. >> if i work for large company and we're well established it's not enough for me to take my iphone app and port it over to google glass or to a general motors car. ni i need to think about the #jdñu.

it's not about mobile. it's about the application of software. >> android users are likely to use their phone in the bathroom. >> i could be the isheet of google glass because they haven't made an artillery game on google glass yet. i kbould that guy. is there any reason to think i should be developing for google? >> wearable technology is one of the most promising hardware factors on the rise. >> what's in it for the developer after they have done their work? >> you see well established companies and for them mobile is

an extension of their business and the experience they create. usa today is a good example. they have more than a different native applications. it's not about wiping new users. it's about serving up new impressions when and where the user wants to consume content. then there's the mobile first company. they have to monotize mobile. >> is there a platform i shouldn't be developing on. something you say stay away from? >> it's easy to pick on windows 8 now. i think microsoft has shown the willingness to invest heavily in the decade long battle. i don't think they are going anywhere. i think blackberry is another easy target to pick on. there's still markets where blackberry have a dominant market share. it goes back to understanding who your audience is. >> i'm still a blackberry user

because of corporate rules that if somebody would build a good app in just about anything i would be delighted. >> blackberry 10 has a lot of developers excited. >> it has a lot of developers excited. they want to see how much of their users are adopting. that's the precursor to investing heavily. >> it's like a chicken and egg thing, right? >> it is. it take a few brave soles to make thatfl% bet first. >> is this all for consumer apps? the testing that your eco system is doing other do you have any companies using your service? >> b to b.

public facing apps that we test for sales force or box or companies like that. what's really happened is almost a consumerization. if you look at sales force chatter it looks a lot like facebook. there's a stream. you see more and more b to b companies building consumer type applications and they have to work in the hands of users as well as they do in the test lab. >> matt johnson, thanks for being here with us. >> my pleasure. >> "press here" will be back in a moment.

welcome back. we have a new face at the table. we have chris from eweek. >> i've been in the journalism business for over three decades. i've been in i.t. trade journalism for about 17 years. i've been with eweek for about

seven years. i'm now co-editor. i covered silicon valley for several years. >> what's the first company that you covered is th? >> first one, oh, my gosh. i can't remember. i have almost 3200 stories up on eweek. i have to go back and research them if i want to>:b w what i wrote. >> you have an innovation blog which is fun to read. >> we have a newúg& publisher bd here. >> that's our show for this week. thank you for making us a part of your sunday.

hello and welcome to "comunidad del valle." we hope your enjoying your mother's day weekend. a run to save our high school sports on your "comunidad del valle." we begin today with the former president of mexico. we sat down with him to talk about his book, president bush and iraq and iran. >> let's talk about your book and everybody's talking about the way you described