hello and welcome. today, the filmmaker of the new film is here in our show and plus the santa clara county health foundation. we begin today with a new marketing and sales conference coming up at the santa clara convention center. with me is mike, a professional speaker and dennis king is the ceo of the hispanic chamber of commerce of silicon valley. welcome back to the show. welcome. i didn't realize this was your first time on the show. so this is -- tell us about the

engagement that you're having at the convention center. >> sure. it's a small business marketing conference. it's a full day event. inviting small business owners that want to hear presentation. it's a full day presentation with exhibits and resources that help a small business grow and thrive on marketing, social media, communication, business and development. some of the things businesses are struggling right now. marketing, getting people to be wear who they are and sales, making transactions happen and an opportunity to network and meet other business owners and a great event with different speakers. the website is business now biv now@biz thrive now.com. >> we'll show you this in a minute. this isn't start your own business, improve the business you have. >> correct. addressing small business. >> talk about the hispanic angle from the chamber side. >> on a personal note, i have

been a vigorous backer of what mike has been doing for many years in terms of giving people information to start and grow their business. there was the small business development center this year, a new row source who had the opportunity to manage the only hispanic satellite. the basic thrust of that is to provide one-on-one mentoring so business owners and entrepreneurs can get the information they want and what they need to grow their businesses. over the years, i thought it was kind of funny, because many people who come to our chamber are looking for customers. those coming to spdcs, they're looking for money. here's an opportunity to look for customers and money to help grow their business. >> that's incredible. this is a venture y'all are having, breaking this news here. you will announce it at the expo, i hear? >> this is the first time we're publicly announcing it. >> that's great. >> what's great about the program, they can get actual

business advisors meet with them and work with their business. if a business is struggling and they need outside influence or help, the chamber has a great resource. >> give us a quick component what you're going to have. if i have my small business, what am i doing with marketing and sales? i do need to open up a facebook account or linked in or all of the above? >> we'll have experts on that and talk about case studies using social media and linked in and twitter and success stories. there are lot of people using that and how to use it effectively and other elements of marketing. marketing is getting known. what you can do with facebook, twitter, traditional postcards and mailing, my specialty. i'll be doing a presentation how to attract new clients with facebook or twitter or the way you see things and connecting

with people and communication techniques and skills. we have panel of different speakers to talk about specifically unique topics to highlight different elements of marketing and sales to help businesses grow. the chamber will be there. the santa clara chamber and other resources and those that will help the business thrive and do well. >> sounds like it's not just about network, learning how to network when you're exchanging ideas, you're also grasping ideas. what's the potential for your membersh membership? >> this is an important time to grow business and be serious about job creation. silicon valley is on the rise but a number of businesses aren't quite connected to the silicon valley and that's been the bedrock of our community. it's our focus to help them with the financial challenges and grow businesses by hiring good people. >> the expo is coming up.

any final thoughts? >> one of the keys for success for small business is working on your business, not just in your business. this is what the event is about, being there, investing your time, learning valuable information and how to take it to the next level and learn about resources the hispanic chamber has and learn this information and apply it. >> thank you. [ speaking spanish ] the santa clara health foundation.

the santa clara county health foundation provides awesome services for the kids. joining us is kathleen king. welcome back to the show. >> thank you for having me again. >> let me get this out of the way. i think there are important issues we need to talk about. i need your response to a recent article in the metro, talking about maybe how the foundation was diverting funds for political reasons and for potential candidates. what's your response to that? >> thanks for asking.

based on our county council input we're asking not to respond on that. as soon as i do have information, i'll let you know and call you about that. frankly, we're interested in preventive care for children than anything that's coming out in the metro. >> i appreciate that. i wouldn't be doing my job if i didn't ask and why i have to ask. i respect your response. you just scared the living daylights out of me off-camera. tell us about the other viewers and your vision for preschoolers. >> we in our county were one of the first counties in the world to try and make sure all children have health coverage. when this county tried it 12 years ago, 1 out of 6 children did not have coverage and now we have the highest percentage of any county in california. now, we're on to how do you use it? i found this program in alabama looking at vision screening of preschoolers who usually can't

tell you they're having vision problems. they got this camera from nasa that is a special way of looking at the children's eyes, doesn't require dilating, to go into the preschools. they have now tested or screens 175,000 low income children in alabama and 11% have problems. they have vision issues that can be corrected when they're in preschool but maybe not corrected when they become 8 or 9 years old. many people have heard of lazy eye. lazy eye is easy to correct in a preschooler. >> like this one right here. >> is that -- >> it looks a little awkward. we have video. this is of dental screenings. it kind of goes along also with what you're doing. i was mentioning that when we take our kids to the pediatrician, it's a quick screening and off you go. that's not good enough. >> even in our state, we still use the eye test. all of alabama uses this special camera to test all their

children in school. it has a way of doing it without children being verbal. we believe this is the way of the forfeiture and we'd like to cecil con valley copy alabama. >> we've been doing reports on the ills in our educational system. some of these medical conditions must have something to do with i it. >> every time i bring it up to a group of adults. they'll say, you know, when i was 8 years old, i was the one asking the kid next to me, what's on the board? when you use an eye test it doesn't always tell you how well a child focuses on pace of paper. it's not surprising maybe one eye won't focus as well as another. i went in and we tested 500 preschoolers low income six weeks ago and some of those kids in didn't know their last name yet. they're not going to be able to tell you whether they can see that. this is a way, put them in a darkroom with a red strip of

light and put their eyes up to a space and the camera takes the picture and they can tell based on the roved the eye whether they have a -- the red of the eye whether they're nearsighted or farsighted. we will follow up. seven children had reasons to be followed up on and make sure they get into an op ttometrist d get their glasses, if needed. >> tell us what you've done since you've been given this card for health care for kids? >> this year we did 525, and next year 4 to 5,000 kids and the year after, we're doing 36,000. because of the passage of measure a, the county has agreed to cover all low income children. if they don't fit in a state or federal program, the county will cover them. our number one objective is make sure every child in this county has health coverage. there's no reason not to and we want to find all of them.

by giving them vision test, we'll be able to find out if they have health coverage and make sure they get health coverage and see an optometrist after that. >> tell us about that impact. it's more than health, an educational impact as well. >> yes. there's some reports done a few years ago, mathematical policy, that proved children were actually enschool more, if they'd only been on insurance one year. it made that much difference. the cost of the coverage is less than what the school loses in funds from having kids miss school. you can imagine if they have tooth decay or any issues, they're missing school. we want to make sure that doesn't happen. >> we know what fiscal crisis every municipality is in. what does this say about this county to say we're going keep funding this health initiative for kids? >> i think it's wonderful. the county i always wanted to

live in. i grew up here. i've been through the feeling of not having health coverage that would cover my children. we fortunately had supervisors that realized that's so important. how are we going to have successful o care if we don't have our children going into it healthy to start with. so i think it's teaching them prevention, tooth cleaning, vision, get your wealth care check-up and teach them to be healthy adults. >> there is your information. log onto that website to find out more information about the santa clara health county foundation. any final thoughts before i let you go. >> thanks for letting us talk about this. i know you care about children as much as i do. i appreciate it. >> thanks for the work you're doing with our kids. next up, a filmmaker who's taken it to the top. [ woman ] dear chex cereal,

i've never written a fan letter before, but you've done the impossible. you made gluten-free cereals in a whole bunch of yummy flavors. cinnamon chex and honey nut chex are two of our favorites. when my husband found the chocolate one, we were in cereal heaven. the only problem is, with so many great flavors you're making it very hard to choose. your fans, the mcgregor family. 'cause we love chex.

a new film that was just

show cased at the film dance festival. we're happy to have the filmmaker with us. welcome to the show. >> thank you for having me. >> we will show about a five minute clip at the end of the show. we do have pictures we want to show you. this, to me, is a film about identity and -- well, you tell us what it's about. i found it -- i saw the first 10 minutes or so and found it fascinating already. tell us about it. >> it's a story about two young chicana, bilingual, bicultural growing up in southeast huntington park. they come to meet each other and complete opposites in terms of personalities. they form a friendship and within that friendship, they start to learn about new things, about themselves, and, i think,

in particular, what is sort of the main story line there is the attraction that starts to form, the romance that starts to form between them, that they are trying to figure out, they're young, they're 15. there isn't a lot of language around sex and sexuality oftentimes, particularly in the latino community. so it's about sort of the unspoken between them, the gazes, intimacy that starts to form between them. within this working class immigrant neighborhood and the pressures that they have as growing up within that environment. >> i read that this was kind of a semi-biography. >> yes, it is. >> talk about that. >> i think lot of it is shaped around my own experience, particular particularly around the friendship between the two girls that later sort of forms into a lo love, for me, that is what i experienced, but i didn't have

any words to express what was going on to my family or even to the person that i was involved with. so, when i started writing this, it was about 10 years, 15 years later, that i started to put words to what had happened. it became a way for me to express something that was living in the shadows for a long time. so it was very liberating for me to talk about that. i also grew up within that environment. i thought it was important to show the intersection of those identities of being working class, immigrant and dealing with your sexual identity as well. >> do you think that we as -- it might be a loaded question, we as a latino community, have become more accepting of the lbgt community or are we still kind of in the dark? >> no, i wouldn't say that we're in the dark. it's hard. it's hard for me to brand the

entire community. but one thing that really struck me, before i made the film, i was working in east los angeles as an organizer, i was working specifically with immigrant latino women, mothers. many times, they came to me, they didn't even know how i identified, they came to me and said, i really want to talk to my kids about sexuality and i don't know how. i don't have the language for it. i feel uncomfortable. i'm not sure. so, when they came to me, i was like, wow, our community wants to talk about it but they don't necessarily know how. i feel like films like this become tools for our community to begin to talk about that. so it really breaks that silence and makes it a little easier. >> helps them express. >> i think so. >> you kind of answered my next question. what do you want folks to go home with at the end of watching your film?

>> i don't know if i have one main message. i think there's a lot of things you can walk away with. when i was writing this film, i was thinking about how i have often heard a love between two people of the same gend ever is something weird and unnatural and alien. and i don't think that is true. and so i set out to portray a very real young innocent tender love that anybody could identify with. i think that what i hope is when people finish watching the film, they might be surprised to find that they did see themselves in the journey of these two girls. >> and the girls are opposites, one is studious and smart and bright and intelligent. the other one is kind of a throwback. you're right. the attraction there was a little interesting because of -- they were opposites but i guess that's how it works, huh? >> i think so. a lot of times we're drawn to

the opposite. i feel like there is an mahdi she's trying to embrace and in mahdi is there an mosquito and she's trying to help embrace that side of her. >> the film is available dvd and digitally. you can log onto reyes entertainment to find out more information. we will show about five minutes of the film before the end of this show. any final thoughts? want to encourage people, latinos to watch this film. that is my main audience, i feel it it's importance for latinos to support latino independent cinema. thank you for bei-- >> thank you for being on the show. >> thanks for having me. >> she's a local.

now, here's what's happening in

your community. [ speaking spanish ] >> here is our e-mail address for next week. follow me on twitter. my handle is @newsdamian. pick up a copy of the newspaper and support your bilinguals

across the area. we thank you for joining us once again and want to remind you the film came out this past weekend on june 4th. lolli log-on for more information. here is a short clip. >> madi, come on out. >> okay. but you're missing out on my moves.

>> what you need, girl? >> i study for a little bit. snow you sick? >> again, tuesday. >> everyday is a friday for her. >> you know what -- >> actually, i'm -- >> mom gave me -- she bought it -- it's mine. stop lying, it's mine again. >> i don't want you going through my stuff. [ speaking spanish ] [ speaking spanish ]

>> hey, hey! f [ speaking spanish ]

>> olivia. olivia! [ talking at once ]. >> they're congruent. >> i'll be right with you. we're going to go over it. >> mr. g. >> it looks great. keep looking at these over here.

you do understand these, right? yes. hey. it's okay. you're going to have to share until i get a copy of the textbook. yolanda, can you share your textbook with her and help her catch up? you have to turn that over. >> okay. okay. relax. just make it disappear, okay? >> what? >> you're my neighbor. >> and do i owe you something? >> i'm just saying. >> you look like a little fly,

mosquit mosquita. >> all right. i'm working on getting your homework posted online tomorrow. i do not want to hear, what was the homework, mr. g. i love the excitement. >> wait. i'm putting it on my left and that means you have to put it on your right. did you guys pick up on the new girl? what's up with that fricking attitude? i think she's trouble. >> you don't even know her, vicki. >> these do you. >> i'm just say iing at a big a school, people can be rude. enough about the book, i want to hear about your date. well, he showed up in a van. [ women ] oh-awww. [ voices in background ]

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hi, everybody, welcome to "on the money." i'm maria bartiromo. the market's on edge. worries about the economy and the fed. now some big new data is out. what does the jobs report mean for your portfolio? plus, taste of success. where america's economy is booming, why, and the search for prosperity. my conversation with controversial analyst meredith whitney. >> we are america's emerging market. >> and a marketing maven on the secrets of making videos go viral, from a cereal ad to homemade music videos. the message, the media and millions at stake. "on the money" begins right now. >> this is america's number one financial news program, "on the money." now maria bartiromo. >> here is a look at what is making news as we head into a new week "on the money." the much anticipated may jobs report camin