good morning. new overnight. gaining the upper hand. firefighters in colorado finally start gaining control over that massive blaze that's now placed two lives and destroyed hundreds of homes but will the weather cooperate? we're live on the scene. and a nazi in the s.? a startling associated press investigation claims a man who lived in minneapolis for decades was once a top commander of a notorious ss unit. and the royal family riding in style this morning to celebrate the queen's birthday. with her due date fast approaching it just might be the last public appearance for the duchess of cambridge before giving birth. today, saturday, june 15th, 2013.

from nbc news this is "today" with lester holt and erica hill, live from studio 1-a in rockefeller plaza. welcome to "today" on this saturday morning. i'm erica hill. >> lester is enjoying the morning off. >> nice to have you with us this morning. >> so happy to be here. yeah. if those allegations are true in minneapolis that is a wild story. >> it's a lot to digest as people are waking up this morning as we talked briefly about in the open this ap investigation that a man living for decades in this country may be a former nazi commander. we'll bring you more on that story. we're also very closely monitoring what is happening in colorado. firefighters are working there around the clock to keep that monstrous blaze from growing. the good news this morning, the weather is cooperating.

a surprise rain storm helping to contain those flames. thousands of anxious residents of course near colorado springs have been watching this for days. this is the kind of news they like to hear. we will go live there for you with the very latest in just a moment. >> that is good news. it could be one of the most expensive divorce settlements ever. we're all talking about this one. an oil baron who is one of the richest men in the u.s. why didn't he have a prenuptial? >> the prenup question. speaking of expensive a lot of talk about president obama's trip to africa later this month but the focus isn't necessarily on what will happen in africa but what it will cost to take that presidential trip reportedly upwards of $60 million. why so much? we'll get you a breakdown. >> he can't use orbitz.com. >> no. i think he is traveling on points or miles. plus is the man of steel really the man of deals? we'll look at the record number of product placements in the new superman blockbuster. we begin with the massive

blaze in colorado. firefighters are making significant progress in the deadly wildfire that has now destroyed close to 500 homes. miguel almaguer has been covering this all week. good morning. >> reporter: erica, good morning. this fire, deadly and destructive, has swallowed neighborhoods and taken lives, but firefighters feel like they are finally turning the corner. this blaze now 30% contained. this morning inside a burn zone that stretches 24 square miles, more hot spots than shooting flames. the fire fight, aided by friday rain and cooler temperatures. >> a little chilly. i don't think i've ever been so happy to say that. >> reporter: with 750 firefighters still on the front lines, it appears the brunt of the damage is done. two lives have been lost in at least 400 homes were damaged or destroyed. heather and katy dubuis watched

their home go up in flames. >> keep my daughter safe, keep my animals alive. please, god, keep the barn up and anything above that would be okay. >> reporter: this morning some people have returned home, but for tens of thousands it is still too dangerous to go back. for now, they are left to wait and wonder. >> well, you're a refugee. how do you describe a crisis that you never expected? >> reporter: the black forest fire, an historic and deadly blaze, finally slowing down. more good news for firefighters. they expect favorable weather conditions today. meantime, investigators believe that this fire was not started by mother nature. a criminal investigation is under way. erica? >> all right. miguel almaguer this morning, thanks. so will the weather today help firefighters get a better handle on the fire? dylan has more on that. good morning. good morning, tom and good morning, everyone. we are seeing very dry conditions in parts of the southwest and up across the rockies. we have had a very low amount of

rainfall so that's why the drought monitor is reporting that we are in that severe to almost extreme level of dryness. but we are going to get some help from mother nature. we had a couple showers early yesterday morning. those have fizzled out. here's what you need. you need higher humidity. you need lower temperatures. you needless wind. those are the conditions we're going to see. we're not going to get a ton of rain but we are certainly going to see the temperatures around 75 to 80 degrees. winds lightening up especially by tomorrow. there is a chance we could see a shower today but it is more about the background conditions, that higher humidity and lower winds that will certainly help firefighters as we head through this weekend. erica? >> all right. thanks. we'll check in with you again in a moment for more on the national forecast. first, though, is a former nazi commander living in the united states? the associated press reporting a man who led an ss unit during world war ii has been living here for decades. that unit, accused of horrific war crimes. according to an associated press

investigation, 94-year-old michael carkotz lied to authorities about his war time past to gain entry into the u.s. shortly after world war ii eventually settling in the suburbs of minneapolis with his wife and kids. >> couldn't believe it. it's not that i wouldn't want to. i couldn't believe it, because he just doesn't appear to me that, whatever that would be, you know. >> reporter: neighbors say he and his wife went on walks, mowed the lawn, and were active in their local church. >> he's kind of a gentle guy, quiet spoken. >> reporter: even more shocking, residents say there are holocaust survivors living in the same neighborhood. >> for my entire life she lived there and she was a holocaust survivor. there is another holocaust survivor that lives down the street. >> reporter: according to the ap records do not show he had a direct hand in war crimes but statements from that time confirm the unit he reportedly commanded killed civilians. authorities in poland say they'll investigate and help gather any possible evidence for the u.s. >> if you commit crimes as

terrible as the crimes of the holocaust even many years later there will still be an effort to find you and hold you accountable. in this case we're talking about a local nazi collaborator. >> late friday karcoc's son accused the ap of defaming his father saying, quote, my father was never a nazi. >> a lot of people wond fer they really know their neighbors. the results of iran's presidential election are trickling in. jenna, good morning. good morning, everyone. votes are being counted right now and iran appears to be moving away from its current hard line leadership. we'll go live to tehran. ali, good morning. >> reporter: good morning. that's right. the reform candidate has done well, backed by the country's leading reformists has surged ahead of all of the other conservatives. if you're looking at the tally given out right now of state tv

if you look at the accumulated votes together they don't come close to what he has by himself. he has trounced the conservatives. the ministry of the interior said they'll release results later this evening. we should have it all by tonight. back to you. >> all right. thank you very much. there is a deadly explosion at a plant in louisiana to tell you about and it's the area's second in as many days. one person is dead and seven injured after nitrogen blew up at a cf industries plant in donaldson on friday. two people died thursday when a chemical plant exploded there. in the latest twist on the nsa surveillance issue microsoft and google will be able to reveal more about what information they're turning over to the government after pressuring the obama administration the internet giants can now go public with the number of requests that the government makes for data. facebook reports that they've had between 9,000 and 10,000 requests in the last six months. hey, what do you get the

girl who has everything? give her the throne. wait. hold on. she already has that. today is the queen of england's official birthday. maybe an ipod. get her a casserole dish. that is probably -- she probably cooks. her actual birthday was in april but they celebrate today. among the special ceremonies is the trouping of the colors showing the military is ready for battle. there's kate middleton. there she is. some say it's -- i just wanted to let you know she was there. some say it might be her last appearance before she gives birth next month. her last public appearance. the queen by the way is a spry 87 years young. >> is the duchess of cambridge expecting? >> i think there is a baby coming to the royal family soon but it's just rumors. and finally, cardboard. so many wonderful uses. you can make boxes and book shelves and storage containers. but you can't make a boat. how do you know? this is how you know. there is a town in japan which holds a contest to build a boat from two card board boxes every

year and one roll of tape. then you have to get in it and try to paddle across the lake. four boats actually made it. >> oh, sure. >> the rest did not. maybe if they used two rolls of tape or, say, fiber glass. just a thought. does the tape really -- >> i feel like the tape is everything. >> duck tape does do everything. i also think something other than cardboard might have been the way to go on that one. >> perhaps. >> just saying. >> maybe they'll take your advice for next year. i would. >> trust me. they won't. let me just put it out there. >> all right. jenna, thanks so much. well, presidential troops overseas are always expensive and president obama's excursion to africa later this month is no exception. but this one could come with an especially high price tag and it's raising some eyebrows. kristen welker is at the white house with more. good morning. >> reporter: tom, good morning to you. well, all of the president's travels are coming under increased scrutiny right now because of the sequester. those deep across-the-board spending cuts.

add to that this trip to africa could be the most expensive this president has ever taken. >> all righty. >> reporter: as president obama prepares to make his first extended trip to africa, the washington post is reporting that the diplomatic jaunt could cost between $60 million to $100 million to taxpayers. this is sort of the perfect storm of potential costs and infrastructure needs. >> reporter: during the eight-day trip the entire first family will make stops in senegal, south africa, and tanzania, and on their security detail according to a planning document obtained by the post hundreds of u.s. secret service agents, 56 support vehicles including 14 limos, mulltiple pieces of bullet proof glass to cover windows of the hotels, fighter jets to protect the president's air space and a floating hospital. >> they may have to use the aircraft carrier to have a floating hospital just in case something happens to the president. >> provisions that may sound extreme but u.s. officials say they are necessary given that

africa does not have a modernized infrastructure. >> you don't determine the costs of the president's security. just as president bush didn't, president clinton didn't. the secret service is going to do what they think is necessary to protect the president. >> reporter: the secret service won't comment on specific costs but said in a statement we always provide the appropriate level of protection to create a secure environment for our protectees and that level is consistent across all trips. it is not unusual for first families to travel to africa. george bush visited the region twice with his entire family as president and clinton went in 1998 costing taxpayers more than $40 million not including expenses incurred by the secret service. >> it is very costly, but there is no other way for the president to travel especially to countries like the ones he is going to be going to. >> reporter: now, in some instances the first lady will require her own security detail as she headlines some of her own

events including a woman's leadership summit that will be hosted by former first lady laura bush who will be in africa for that event. tom? >> kristen welker, thank you so much. erica? the next presidential election is still more than three years away, but plenty of speculation already this week with high profile appearances by both hillary clinton and chris christie. we'll go to washington for more this morning. good morning. >> good morning. it's only been six months since president barack obama started his second term, but with those two on hand for the clinton foundation's annual economic summit this week you'd be forgiven for thinking the next presidential race has already started. in chicago bill clinton gave his stage to republican chris christie and hurricane sandy relief. >> the one thing i'll tell you is there are no partisan lines on this one when it happens. >> reporter: as former secretary of state, hillary clinton turns her focus from foreign policy -- >> so after visiting 112 nations over four years i'm still jet

lagged. >> reporter: back to american families, launching an early childhood education initiative. >> every parent has looked into their newborn baby's eyes and seen unlimited potential. and now we know how to help them achieve that. >> reporter: so are they running for president? for now at least they won't say. >> participating as a private citizen. >> reporter: but more than three years away from the 2016 election, there are already speeches. >> and when women participate in politics, the effects ripple out across society. >> reporter: and late night jokes. >> it's about doing the right thing. >> you ain't lying, c.c. now look at you sounding all presidential like. >> reporter: and even the tweets. hillary teased her future's tbd. christie and clinton aren't the only ones. republicans jeb bush, marco rubio, rand paul, and paul ryan lined up in washington this week to rally conservative

christians. >> left likes to think that we are the fringe. guess what? you, us, we are the main stream. >> reporter: but christie, despite being invited, said no to the conservatives and yes to the clintons. >> get elected in new jersey but everybody else would say, oh, my god. he's consorting with a leper. >> and the fact is, erica, christie does have to win re-election as governor of new jersey this fall before he would be able to focus on beating hillary clinton or any other possible presidential contender three years from now. >> that's true. of course we'll continue to speculate won't we? >> we will. >> thank you. all right. dylan is back with a check of the national forecast. >> we are talking about father's day this weekend and the weather for most of the country looks okay tomorrow but today we do have some showers moving through the st. louis area. we had a lot of rain move through iowa yesterday and we are going to see the chance of some stronger storms through the midwest. mostly the biggest threat would be for g

good morning, at 6:15, we're waking up to fog at the golden gate bridge. lots of low visibility at the coast. that's the main story for this weekend. father's day not the perfect beach weekend, but inland valleys will be warm. 51 in san francisco right now. cool in the north bay, few 40s. 54 down in san jose. temperatures again warm inland, close to 80. at the coast, a few 60s. 73 in santa cruz. the seven-day forecast shows cooling with warming by next friday. that's your latest forecast, tom. thank you. up next -- a hot competition on the cold ice. you think the bruins and blackhawks are competitive? wait until you meet the guys who sing the national anthem. first, this is "today" on nbc.

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about the national anthem this week including the 11-year-old who sang the star spangled ban twirs this week at the nba finals in san antonio after being the subject of racist taunts online. >> now two other singers that can really belt it out and they're in the spotlight and as kevin tibbles reports each has his own style and a huge fan base. >> reporter: when jim cornelsen goes to work in chicago he has 22,000 people waiting for him. ♪ o say can you see >> reporter: he belts out the star spangled banner before blackhawks games in a building fans call the mad house on madison. >> this is as close to being a rock star as an opera singer is ever going to get. >> reporter: for years in chicago the anthem has become a deafening show of pride and spirit. but now with the blackhawks playing the boston bruins in the stanley cup finals there's a little friendly competition.

♪ >> reporter: because this fellow warming up his vocal cords is the bruins anthem singer rene rancor. >> it's getting there. >> reporter: he's been doing it for nearly 40 years. >> i imagine that i'm in an opera house and it's a great thrill each time. >> reporter: he is so popular many purchase t-shirts to look just like him. he was also present in the aftermath of the boston bombings where he simply led the fans as they stood and sang. ♪ were so gallantly streaming >> when the fans started in so strongly with such feeling i was just moved to tears. it was just an incredible moment. >> reporter: both men say they're honoring u.s. servicemen and women when they sing. cornelson shares his little corner of the ice with two of them. and it's when he gestures toward the flag that the crowd takes its cue and roars. >> the focus is what the anthem

is about. we're cheering as americans. we're cheering in support of feeling good about being patriotic. ♪ and the home of the free >> reporter: for today kevin tibbles nbc news chicago. up next one of america's wealthiest men facing what could be the largest divorce settlement in history. but first, these messages. alec, for this mission i upgraded your smart phone. ♪ right. but the most important feature of all is... the capital one purchase eraser. i can redeem the double miles i earned with my venture card to erase recent travel purchases. and with a few clicks, this mission never happened. uh, what's this button do? [ electricity zaps ] ♪ you requested backup? yes. yes i did. what's in your wallet? so do tire swings!

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with u-verse high speed internet. rethink possible. good morning to you. looking out our window at san rafael this morning. lots of blue skies. here's hoping it will last all day long. >> it will. we are hopeful. and expecting warmer conditions by tomorrow. today not the perfect beach day. you will notice lots of sunshine, a bit of fog at the coast. 51 in san francisco. to get back in inland valleys 53 in livermore. 54 in san jose. a big system out across the pacific, chris, this is going to impact our weather this weekend. it will be warm inland. however it will be foggy and cool at the coast. not the perfect beach weather. temperatures there only in the 60s.

if you're in the inland valleys, expect temperatures near 80. livermore, 82. san jose, 79. up against the coast, 64 in san francisco. anywhere inland, you will have plenty of sunshine. get out and enjoy dads and grads. a huge weekend for graduations and father's day. a developing story in the east bay, a suspect is dead and a brave worker is credited with saving the lives of two sheriffs deputies during an armed robbery in castro valley. the deputies were conducting a traffic stop near boulevard burger on castro valley boulevard around 10:00 last night. during that stop, a restaurant employee ran outside to tell the deputies that the restaurant was being robbed. the deputies rushed into the restaurant and confronted the masked man who was armed with a revolver. the officers fired, b killed t

after the suspect fired. >> the intent on the robber's part was to due harm to the deputies. this employee interceded and did heroic actions. >> that employee was taken to the hospital with a burn from the revolver. we have all the days news this morning, including a brothel bust in northern california, and a south san francisco man in custody. all the days news in 30 minutes.

>> what does the s stand for? >> it's not an s. on my world it means hope. >> here it's an s. >> very profound, superman. the scene from the new movie "superman, man of steel" which opens this weekend. expect it to rake in big bucks but not only at the theater. we're going to take a look at how it is expected to be a major money maker in a few other ways. that's coming up. back here in new york, the folks are stopping by the plaza this morning to share part of their father's day weekend. happy father's day to any dads out there this morning. i'm erica hill alongside tom, celebrating his first father's day this year.

>> it's exciting. >> a big deal. nice to have you this morning. lester has the morning off. coming up, it's something a lot of parents do. i'm sure you do this with your wife a little more. >> yes. >> you post pictures of your kids to facebook to share them with your family and friends. let the grandparents see them. for a lot of people it's harmless but for one mother she was shocked to learn what happened to her photos when they ended up in the wrong hands. talk about a cautionary tale for all of us. her story is coming up. plus, when it comes to shopping some companies are using technology to help you check out faster, but beware. sometimes that convenience can come with a price. we'll have more on that story. >> why does there always have to be a catch on something like that? we begin this half hour with a divorce settlement that could go down in the record books. michelle franzen is here with more on that. a lot of divorce. a lot of big numbers this week. >> erica, when oil baron harold hamm was named by "forbes" as one of the 50 richest americans last year now his divorce settlement may focus on what he doesn't have.

that is a prenuptial agreement. with billions of dollars at stake this could be the biggest divorce settlement in history. harold hamm may not be a household name, but the oil baron's contentious split from wife sue ann could put them at the top of the list for the most expensive divorce settlements. that's because the couple married for 25 years reportedly did not have a prenuptial agreement. >> this is the king of divorce cases. sue ann stands to make lots and lots of money. >> reporter: experts say his soon-to-be ex could receive $3 billion or more. >> that will make her one of the 20 richest women in america. it would make her richer than oprah if she wins what she is expected to. >> reporter: hamm is the chairman and ceo of continental resources, a successful oil and natural gas company. according to "forbes" he is ranked the 90th richest billionaire in the world. >> he has accrued billions of dollars by virtue of his huge land position in the oil field

of north dakota. it's the biggest new oil play in america. and he's now worth over $11 billion. until march the hamms who filed in oklahoma kept their divorce out of the public spotlight. the multi billion dollar court battle would soar past the top three most expensive divorce settlements of all time. newscorp chairman rupert murdoch filed for divorce from his third wife wendy this week but a split from his second wife anna still holds the record. he reportedly paid her a $1.7 billion settlement back in 1999. compare that to the pricey, high profile celebrity divorce settlements, all in the millions. tiger woods reportedly paid his ex-wife $110 million. arnold schwarzenegger and maria shriver a reported settlement between $250 and $375 million. mel gibson and his wife robin? $425 million. peanuts, experts say, compared

to the barrels of money hamm may have to shell out. >> while he struck oil, his wife may have struck gold. >> nbc news contacted attorneys for both sides but neither is commenting. a judge will help determine now how the couple's assets should be split. >> wow. a lot to wrap your head around. thanks. >> richer than oprah. >> that's it. all right. now let's check the weather with dylan outside. looks like the sun is coming out on the plaza. >> it is absolutely gorgeous right now. you escaped 111 degrees in phoenix. what does tit feel like? >> it feels like being inside a dryer. >> a dry heat. in phoenix it is cooling off. we'll only top out at about 107 degrees. so i guess that's better. we are going to see a slight risk of stronger storms today back through the plains especially northern kansas and over into southeastern iowa, northern missouri as well. not really a huge chance of tornadoes but we will see the

threat of some larger hail and some stronger wind gusts, too. then tomorrow for father's day we're going to see a chance of showers start to spread eastward. skullerud. good morning from the nbc bay area weather center. low clouds this morning, sun peeking through those clouds, we expect a warm day inland. san francisco 51. up in the north bay, 46 in novato and santa rosa. later on this afternoon, santa rosa at 80. santa cruz, 73. again, inland valleys the warmest today. warmer for father's day, if you want to get dad out to the beach, it will be nice for tomorrow. for today's top spot we are heading to denver, colorado and the 9cares summer drive. later this morning news anchors and reporters at our denver affiliate kusa will be in the

station parking lot collecting nonperishable food and clothing to help families in need, many of them children. if you are in the denver area and you want to help out it is a good chance to stop by and donate. >> looks like a great event. most parents' smart phones and social media pages are full of photos of your kids, right? >> but what if those photos weren't just being shared with friends but instead used by someone you've never met to build a total lie? like many parents, sarah gillam started a blog to capture the special moments of her son jack's childhood. but without her knowledge, those precious snap shots popped up on another website with an all together different intention. >> i knew these were very simple, mundane images of him playing in the yard with a cape on. to see these images turn into this was your last walk was really hard to read. >> reporter: remembering reilly was a blog claiming to pay tribute to a 3-year-old boy who died of leukemia. the problem?

all the pictures were of sarah's son, jack, shot after shot taken directly from sarah's site. an identity stolen, a tragedy fabricated, complete with t-shirts and ribbons designed to commemorate a child's story that never existed. the warrior eli hoax project, a watch dog for internet scams, was alerted to the fraudulent blog after some readers noticed inconsistencyies in the details. >> there were families that followed her that had children who were dying. you know, so that's really tough to digest. >> reporter: the cyber sleuthing started. they tracked down an alerted sarah and contacted the alleged hoaxter a 17-year-old high school sophomore in north carolina. she has since apologized to sarah saying in part, you have every right, beyond every right to be furious with me and with what i have done. it's an ungrateful, shameful, humiliating, downright awful thing. on the facebook page for the

hoax, she also states, i didn't make any money. i didn't send any money. i did not receive any gifts. it was just the blog and nothing else, i promise. >> i think there should be some consequence. otherwise, actions like this in lifting images and fabricating stories will just go on. >> now, the fake blog has since been taken down along with associated facebook and youtube pages. sarah gillam, jack's mother, has contacted authorities and an investigation is ongoing. we did one of these for our baby because we have family in new orleans and miami. it is a great way to share photos. they are so easy to make. we put so many safety precautions in place because we were terrified of something like this happening. >> when our oldest one was born, he is 6 1/2, we were on facebook then but would do online photo albums we would share. at one point we had to say to people we sent these to you. we required a pass word for a reason. they were forwarding them to other people. over protective mother here. i didn't want you seeing pictures of my kid if i didn't authorize it. serious stuff.

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this morning on today's consumer cutting the line for the busy, impatient shopper. the waiting game while checking out can be one of the most painful parts of the shopping trip. >> that could all change soon. our consumer correspondent is here with more. janice, this story led to like a 30-minute discussion on supermarkets and waiting and all that. >> because it is like, ah, you can't take it! well, with the help of technology, retailers have new tools to help speed up the sales. so imagine never having to wait if line to check out again. it's the all familiar shop cycle. browse the aisles, grab your items, then wait and wait and wait in the checkout line. >> long lines make me feel very, very angry. >> nine out of ten times i'm inclined to leave my cart and walk out of the store.

>> reporter: now many retailers want to make shopping in the store as quick and easy as shopping online. >> fast checkout for a retailer is the most important thing they can focus on. if you don't have a fast checkout for the customer you run the risk of potentially losing that customer. >> reporter: at kroger grocery stores across the country, a new tool. infrared cameras are helping shoppers speed through the checkout lane. >> nobody likes to wait in line. and we wanted to create a customer loyalty based on the experience they had in our stores. >> reporter: walk into the store and what happens? >> a heat sensor, infrared technology registers us as having entered the store. >> reporter: with that data the store can instantly gauge how many shoppers are in the supermarket and how many lanes should be opened when they're ready to pay. we finished our shopping and are going to the checkout lane. what happens at this point? >> what you see on the monitor is we have four lanes actually

open. how many lanes are really needed in the center and then it's predicting how many lanes are needed in 30 minutes. >> reporter: used to be four minutes to wait in line here. now the wait has been cut down to 26 seconds. that makes every lane an express lane. >> i haven't had to wait in line in a long time here. >> reporter: tell me what it is like shopping here. are there long lines? >> no. never. not at kroger's. >> you want to get in and out as quickly as you can. >> reporter: other retailers have cut out the checkout all together. here i am at nordstrom's shoe salon trying on fabulous shoes. before i can even decide if i want them, a sales associate comes over and asks me, made your decision? >> i'll take them. >> fantastic. >> reporter: done. thank you. >> retailers are really moving toward this. this is just one way they can get money into their drawers in a very quick way. >> reporter: no lines means a better bottom line for retailers. and for customers, even more time to shop. and restaurants are doing this,

too. at chiles a console right at the table helps you pay for your meal without having to wait for the check. i don't know what that does for the tip but hopefully it is easier. >> there is a lot of talk about how this could make you buy more. how does that work? i would think you buy less. >> first, you have no time to think about it. i'm waiting in line, i don't need this. i'll put it aside. also these associates become your friend. they help you. they suggest other things that might go with your purchase. you end up spending more. not only that, if they get rid of some of the checkout lines there's more room to put inventory. so there's even more for you to find. so you really have to be careful and think about your purchase before -- just give me a second. these shoes are fabulous. they are a lot of money. let me think about it. >> you were telling me the next big thing is to shop with your mobile phone while at the store. you check out as you go. >> this is incredible. walmart is rolling it out in

some stores, test piloting it at jc pennies where you go and actually take your phone, you scan it, you can check it out right away when you get to the express lane. then you pay for it but it is already bagged. you can keep a running budget of how much you've spent already. you say you've already tried it here at stop and shop. >> yeah. a supermarket near us, there is a gun you would take, when i was registering for my wedding i remember i used it. you scan everything as you put it in the cart and then basically check out the little gun you used and you don't have to take it, for angpeople like who like to bag their groceries so things go together, it is a dream. >> it is much faster. >> yeah. >> kroger's is also trying it. apps are the way the future is going and they want you to get in on it because they are competing with online grocery sales as well. this is a way to get you to spend more, spend less time in the store, and be a happier person. >> we just have to remember to think about our purchases. >> just one pair of shoes?

>> i don't want to reveal that right here on national tv. >> tell us on the break. up next, it's a bird. it's a plane. it is a record amount of product placement and promotional deals. we're talking big money for the new "superman" movie but first these messages. this is bob, a regular guy with an irregular heartbeat. the usual, bob? not today. [ male announcer ] bob has afib: atrial fibrillation not caused by a heart valve problem, a condition that puts him at greater risk for a stroke. [ gps ] turn left. i don't think so. [ male announcer ] for years, bob took warfarin, and made a monthly trip to the clinic to get his blood tested. but not anymore. bob's doctor recommended a different option: once-a-day xarelto®. xarelto® is the first and only once-a-day prescription blood thinner for patients with afib not caused by a heart valve problem, that doesn't require routine blood monitoring. like warfarin, xarelto® is proven effective to reduce the risk of an afib-related stroke. there is limited data on how these drugs compare when warfarin is well managed.

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great opening music. welcome back. it's really nothing new. who could forget the reese's pieces used in "e.t." in 1982? >> things are being taken to a whole new level with the new "superman" movie. jenna has more. >> good morning. so "man of steel" opens this weekend. you going to see it? >> yes. >> the kids. >> want to see it. >> you have a little girl. i'm sure she is dying to see that. we're talking about product placement. before the box office tallies come in the movie has set a record for the number of product partnerships ever, ever in a film. turning "the man of steel"

basically into the man of deals. >> he will look like you but he is not one of you. >> reporter: the latest reboot of the classic comics franchise "superman" takes flight in theaters this weekend. >> there is no telling how much money can be made if this movie delivers as far as the fans are concerned. >> reporter: but before a single ticket was even sold, "the man of steel" raked in more than $160 million through product placement. >> over recent years, we've seen the growth of brands looking for alternative exposure and looking at different ways to market themselves. whether being tie-in promotions or truly integrating the product into the property. >> all good now! >> reporter: with nearly 100 promotional partners like nokia, jillette, and twizzler warner

brothers recouped some of the money it used to produce the film. but placing products in films can also be risky. >> if a brand is being forced into an entertainment property where it doesn't belong, it'll be seen by the audience very clearly as just that. >> reporter: "skyfall" the most recent james bond installment had fans up in arms when the special agent traded his martini for a heineken. and "the lorax" had a strong message of environmentalism though one of its major advertising tie-ins was an suv. >> are we forgetting something? >> reporter: but with strong opening numbers last night the verdict is still out on whether "superman" needs saving from his own self-promotion. i don't remember talking about this back in 1978, you know, when i was i don't know how old and the first one came out. >> i totally remember those numbers. >> i do. i remember calling you every

night. >> right? >> it is crazy how it's changed. >> i know. >> a lot of money. >> a lot of money. >> it's worth it though. we're talking about it. >> yes we are. >> this is "today" on nbc. we'll be right back.

before we let you go we have to share some of our extended "today" show family. >> i was standing there doing weather and i see my dad waving in the background. i didn't know you were coming so happy father's day. he is going to kill me after this. >> nice father's day surprise. >> that's it for us here on "today" on saturday. >> see you tomorrow!

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you're free to indulge in every last bit. the laughing cow cheese. have you laughed today? good morning, i'm kris sanchez. coming up, a worker risks his own life to stop a gunman. >> took some heroic action and the deputies took their own heroic action. >> how an employee may have

saved lives during a robbery. plus -- >> i am shocked right now. >> what neighbors are saying about the south san francisco man who is behind bars for allegedly operating a brothel out of his home. >> and a week after the president's visit, vice president joe biden is in the area. we'll tell you why next.