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tv   Press Here  NBC  October 13, 2013 9:00am-9:31am PDT

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. china now has the fastest computer in the world. intel labs on the chip race. giovani tried to outgo go pro with his own camera. and your kids may be being watched on facebook. our reporters this week, martin jiles, this week on press here. good morning everyone, i'm scott mcgrew. recently the glen dale school district decided to start
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monitoring its students lives on line. what they tweet, pictures on instra gram. it came shortly after the suicide death of a student there. while police don't think he was bullied. some wonder if there were signs the school should have caught. hereby's the superintendent. >> with modern technology, unfortunately, we have to try to stay astep ahead of the kids. we're not trying to hide anything. the whole point of this is student safety. >> they have been tasked with keeping an eye on the students. the company geo listening has been said walking a close line. we can talk in a minute about whether or not schools should be doing this, if they have the responsibility, but can this be -- i'm the superintendent here for a minute. how is it you are providing a
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service that i couldn't just assign some vice principipal to take care of? >> what we do is come in and monitor the posts because there is too much for any single individual to monitor on their own. and the sound si-- down sizing, that's a big expense. >> your employees don't have to tell you what school he's looking at. he's continually looking at these feeds. >> they actually do know what school. it's very important that they tune into the local vocabulary and nuances of each site. >> but you don't have a list of students to keep track of, right? you're watching social media for -- >> i think you do, don't you? don't you have a list of the students? >> no. what we do is ultra deductive reasoning. >> you don't know what student.
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>> i don't know what deductive the listening is? >> there's law that prevents them from sharing student directori directories. >> you are looking for keywords or geo locations to kind of show signs that these students, these people might be going to that school? or do you know for sure? >> correct. we look at all these variables, and we factor in each one. and if a student is wearing a cheerleader sweater, or if they're posting about their particular class schedule, we see them post their student ids which is a safety concern for school districts. anytime you can definitive know where a student is, is a safety concern. >> but mr. jones, the chemistry teacher tips you off that kid must go to smith high school or whatever. >> we don't even know the teacher's name.
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>> you don't know the teacher's name. >> the aclu says this is walking a fine line. you don't know who these kids are. you monitor, it's a bit like an educational nsa. you are snooping. what do the students know? are they told that they may well be be monitored? and what do the parents know? >> this is only public posts. so we do not monitor any private information. no e-mails. no phone calls. you give more of your rights away when you download that location when our service is in place for a school district, we don't break any of the privacy constraints set by each user. we also don't do anything inappropriate. so we have no deceptive business practices. >> you're not messaging. >> that's correct. we work for the school district. and the district does, same thing if you walked in and said i want to show you this, i found
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it online. that's exactly what we're doing. we're just doing it at a much higher volume. >> what are you looking for exactly? what kind of keywords? >> so we always align to each respective school site's code of conduct and their safety policies. so it could things like sad. on the first day of school we had a girl who posted she was sad today. that's normal. we're all sad a little bit on monday morning. but sad was one of those keywords we look for. so when we went to her twitter page we found two tweets from her school bus. i'm going to punch this girl in the face for bullying me. so had we not looked at the word sad we never would have saw those other two things. so we are always using deductive reasoning to understand, is that just being sad because it's raining or is it sad because there's something behind it. >> i realize you're not a lawyer, but is there a point, with a school, i can say goodness knows the safety of
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children is absolutely paramount to all of us. but is there a point in the school system where they say, listen, i'm just a school. if i get involved with you. and you miss something. >> mm-hm. >> somehow we messed it up. i'm uncomfortable from a legal standpoint saying well, let's take responsibility for this. does that make sense? >> right. so school districts have liability by nature. so if they are responsible as a principal or assistance presence pal -- principal, they have that responsibility. >> he is no longer my responsibility. and let me couch that with i care deeply about this imaginary child. >> right. >> but he's not my responsibility. i'm just the school. >> if they bring that into the schoolhouse with them or it's an earn oo you that they can bring into the schoolhouse, if they're doing drugs or promoting the use of drugs, they're using
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influence among their peers which can have an affect within the schoolhouse. >> you're capturing all this data, how long do you keep it for? because i'm thinking if i'm a prospective employer and i want to look back at what these people's school records were, there's this company out there, and they have all these tweets and facebook posts and everything. wow, i'd love to see that. is that going to be a business line for you down the road? or are you absolutely clear that you're not going to give any of that information away? how long do you keep it for? >> if a client terminates the contract at the end of the year, which is unlikely, because we show value, we would give them the opportunity to take ownership of their content, but we may hold it for the next year as well, because students will be going through their school. so for us, it's very interesting to see a student that may be disciplined as a freshman because of an issue that they thought was going to be popular, and then we don't see them again
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for the next three years. that's a great story. this isn't about punitive damages for students in that same respect. so we have no business model to share this data in any other way but to benefit children and to provide them with opportunities. >> do the students know about this? do they have to sign something? >> yes. so the students do know about it. they do not need to sign anything. they can opt out. if they are 12 and under, then their parents actually have to offer permission for them to be monitored. and that's another federal law. >> it's interesting as we're close on time here. i am, too, glad that there was no facebook or twitter. however, it is also interesting to think about the kid who you didn't know. you didn't know, and if he had tweeted back in 1980, what have you or on facebook or there'd been some sort of public thing, you would have known, and what a
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training balance that is. >> thank you for being with us this morning. >> thank you. the chinese head of america with the world's fastest super computer built with the american parts. we're going to take a closer look when press here continues.
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welcome back to press here. china recently announced it has the fastest super computer in the world. not only is it faster than anything we have, it's twice as fast as anything we have. the milky way ii is powered from processors from silicon valley. it uses more than 80,000 intel processors. we have the head of technical
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computing at intel. let he get the ignorant question out of the way. are we supposed to be giving the chinese our best chips? it must be legal. >> absolutely. it is absolutely legal, and we are actually -- we see this as a wonderful example, and yet, another movement of the envelope forward. for what is, what is rapidly becoming democratization of knowledge. we look forward to add the scale of machines, the wonderful science that get done on it. and effect, the benefit to man kind. >> are there countries you're not supposed to send these chips to? is there a standard list? >> we operate under the us export control regulations. >> the xeon 5 that you make, which are state-of-the-art, they
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are okay to ship. >> yes. >> to china, et cetera. >> yes. >> what is this particular computer being used for in china? >> we believe -- and i have seen some examples of where this is used for very exciting new discoveries in life sciences, in modeling of large-scale systems from weather systems to financial systems. and so, as the scale of machine, what it really enables is discovery of models in kind of manipulation of things that we couldn't do before. >> but this one, i had to notice in the china defense technology institute which probably suggests it's not being used for those things. they can be used for model nuclear explosions. how sensitive is that? or should we not care? ie, everyone should be able to have this stuff? >> i can only comment about applications that we have seen and we believe are going to be run on it.
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like any technology, it has the promise of actually providing the entire world with the capability. could be that it's located in china this year, could be another country next year that invests in such capability. >> you've been in this business a long time. did you ever imagine the chips you have now could exist? >> i know there's always that feeling that this is as fast as they get. there's no way it's getting faster than exnumber of tera flops. >> if i said i imagined it, it would be a half lie. part of us u the teams in our industry that work with this, come with this notion to work every day, that what they're trying to do is figure out the impossible. so for a send you do believe it's impossible. in 1997, when we had the ascii red machine, all, some 70,000, you know, huge, half a room,
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massive machine that broke a tera flop. and if someone had said you are your self are going to hold a teraflop the size of a pack of gum in your hand, that would have been a part of me that said no. >> i set you up for the second half. now 20 years from now, are you still doing it with silicon? or are you doing it with carbon nanotubes or quantum computing? or can you keep doing this with the same general technology? >> the interesting thing is, the short answer is innovations innovate. so the way we do things 20 years from now even to build a super computer, the tools that go into it whether change. they're constantly changing. they've actually changed in the last 15 years. so yes, we will have innovation in silicon. we will have innovations in new structures and devices in a silicon scaffolding.
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things like carbon nanotubes with their promise of efficiency will find their way. just like other materials have found their way. so nothing stays static. innovations come in and carbon nanotubes and materials are just one example of the various kinds of things that we as an industry are involved in to figure out how quickly we can bring this in and keep the pace of innovation moving. >> there are only so many super computers you can sell in the world. isn't the game really about games and really fast chips and we can play angry birds on? i'm great at playing angry birds on a super computer, i'm sure. why bother with all this super computer stuff? >> it's an interesting question.
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and i'll just quickly go back and tell you that the effect of super computers is not the big buildings. just the big buildings and the super computers that run in it, but the technology that it enables and water falls. so if you look at, people talk about exoscale at 20 megawatts. it is at 50 teraflops. we're up another 20. >> go i a head. >> another 20, but only spending about 30% more total energy. >> okay. >> so it's a very tremendous, give me that compute without blowing the power problem. >> and yes, you know, whenever the first exoflop machine shows up there will probably be 20 in the world.
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>> what will they be used for? >> bigger science. >> you talk about the democratization of science. today's smartphones are about as powerful as pcs used to be a few years ago. at what point do we get a super computer in our pocket? >> keep that answer short for me. >> i have a plan that you already have it. today's laptops and tablets are 10 years ago would have made their way on top on the top 500 list of super computers. going forward, the same technologies that make exo scale are going to be used to give you tablets and cell phones and these devices, fueled internet of things with incredible battery life and computational powers. that's the power of super computing. it's not just the super computer. it's everything else it enables. press here will be back in just a minute.
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welcome back to press here. the area around san francisco city ha is crowded with extreme sports fans enjoying the toy oat that dew tour. part of the video you will see will be from the point of the athletes themselves. it's a high-definition camera. we have the ceo of the parent company. he is one of the world's experts
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in manufacturing, particularly in china. nick woodman, heard of the guy? >> no. >> he sat in that chair before, the founder of go pro. i think you have an advantage in that he had to explain what his camera did. and you can say, well, it's a go pro but we like ours better. >> he paved the way. when he went into customers to try to explain what he was doing. >> nobody had ever thought of that before. >> no. no. >> there is an advantage to being the second mover. the avis. we try harder. the second person to come one intere up with this product. >> what's important, you have to have the experience. whatever 10 years have been involved with system interdwrags
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great lake is integration. you've got to keep moving. we're he an up for the challenge and we love the idea. >> what are the differences between the go pro and yours? >> that is the number one question. >> are there advantages? if you pave the way, go pro paved the way. people know why they would want something like this. but what are the advantages? >> today, within the last 12 months, we've actually done three generations of the product. being progressive. we're talking about the image quality, the image quality of the product. but there's a lot more to the product. the ease of use, the connectivity, the way of being sure that it's burned. we listen to all the
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constituents. >> you're a fast follower. is there someone who could come go and disrupt your market? i'm talking about google glass. they make a lot of noise about skydivers wearing gralass and taking pictures. why have a camera you have to stick on your head or on your shoulder? you can just wear these glass. is that not the main thing? >> you still have physics in play. having the field of view is critical. we go all the way up to almost 180 filter view. when you look at the type of sports that are out there, you know, we have our cameras mounted on 800 horsepower
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offroad trucks. the guy that's actually doing that, that -- >> let me go the opposite of martin. and that is the consumerization. we flip cameras. they were fantastic and they're gone. they no longer exist because everybody has an iphone. if you make a consumer product you know it's going to get cheaper and cheaper and cheaper to the point wush it's maybe not worth you making it. >> i think with flip it was clear that the i phone could completely mirror. >> the flip phone with none of the advantages of the iphone. >> this could be in a blister pack at target. >> i've been one of the biggest culprit of taking a flip-type product and making it $50 and selling it at target for thanksgiving. you've got situations now where
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people are video blogs. they're doing video blogs. we've proven it. nick has proven it with go pro. price is not the inhibitor. it's the quality, ensuring that the quality's there. >> i have this question with go pro. how big is the market? extreme sports, i get that people are really into it, doing flips off of mountains. they want a good camera, and they're willing to pay for it. but how big is that market? >> that's where they started. that's definitely a place that we participate in, but you'll see both of our companies going into more mainstream, the ability to have the product, to me, what the holy grail of something like this is, that i'm not at my daughter's recital because i'm somewhere else on
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the planet. but if she's having a wonderful time, it will pop on the piano. my wife calls me up and says watch your daughter real time. so it's going to get well beyond the extreme skier or surfer or what have you. >> it seems that every russian has a camera in his car. the other russians are busy crashing into each other. is there a market for that in america where you can build a car mount sort of -- not even an extreme. >> oh, no question. ant technology and the technology is already there. we've got gps capabilities built in. >> have you ever talked to toyota? >> you want to take what you've got in the car and go off on an adventure. >> keep it a consumer product. >> you've got to keep it as a consumer product.
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they have more than the capability to collect that sort of data, but the idea that you go on your road trip and gather all that data, which is how fast you're going, where are you are in the world. >> we have about one minute left. could you build that in america? and what would it take? and i don't mean to get into a long discussion. >> no. no. >> but you know manufacturing better than just about anybody in the world. can it be built in america? will it be built in america? or is it just logical to keep it overseas. >> it's very difficult today. but what we're doing is all the mounting systems, like using high-grade metals, what we call our pro series mounts, we're actually designing it and manufacturing it here in the united states. >> best of luck to you and your product there. thank you for being with us. press here will be back in just a minute.
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that's our show for this week. thank you to our guests, and thank you for making us part of your sunday morning.
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