melanie perkins raises one of australia's early funding stage rounds early and meet the teo. seth goldman. good morning. it turns out president obama brink drin drinks a lot. a lot. he likes the stuff so much the new york times says there are bottles of black forest berry in

the mini fridge aboard marine one. it's an all american success story. kids straight out of of college start mixing up a formula in his kitchen sink. seth goldman and founder and teo of honest tea. sold up at whole foods with tuperwear full of the stuff and the store ordered thousands of bottles. i can't think of a worse business to get into. let me tell you why it isn't set. the market was already saturated when you got into it. it doesn't scale. if you want to make double the tea you have to have double the bottling plant. what were you think something. >> it's a totally fair question. there were tons of products on the market but they all had the same calorie profile. they were 100 calories or 0

calories. there was nothing many the middle. that was the real astounraun as idea. when you make tea at home you don't put in five or six servings. s >> you're talking about sugar. >> sugar. >> that worked out well. you were purchased by coca-cola. you should point that out. we can talk more about that. this worked out financially for you quite well. >> it did. it was 15 years of uphill. >> an overnight 15-year success. >> selling 17 calories when every one else is selling 100, you have to be pretty passionate. >> the name honest tea created this great platform to ftry to develop an honest relationship.

it was less sweet tea and trying to make it organic. >> you were kind of a boutique operation. now has life changed for you? >> the day-to-day life hasn't changed. instead of 15,000 natural food stores, we're in 100,000 stores around the country. when i used to call and beg a store to take us or beg a distributor, they wouldn't take my calls. now we get that audience. the business is still run as a mission driven business. our opportunities have changed. >> normally when small companies are taken over by a big business, what you're saying is authentic. coca-cola largely use you alone.

>> six years ago coke invested. that would have been the point for me to start traveling or spending time with my family. my feeling is we've got this brand that's still so early in its development and we're doing something that i believe passionately. i kind of set the table. i want to be there for the meal. >> that doesn't surprise me mp. >> i think that's because it's still working. we've grown. we've grown five fold since they invested. >> you're still pretty small. how do you move the needle for a company like coke? >> they understand it's still growing. this is a longer term investment. it's not going to be overnight but every year we keep growing double digits. a lot of other beverage market

is not growing. >> you have such different culture. i understand why you'd be interested on the scale and why coca-cola would be interested tapping into this growing market but you have such different cultures and ethics and the whole transparency thing. what goes into a can of coke, i have no idea. >> is your formula secret in. >> he'll make it for you on youtube. it's kind of cool. >> i think for us there's going be instances. there's going to be instances like that. they really recognize the world is changing and as much as there is a secret formula that gives a bit of a mystique for that. the rest of the business has to move.

we said this is what's important if our consumer. they want a less processed product. pr those consumer was a way to say that product is more processed. that's why we said it's important to keep it on and once again to coke's credit they said you understand the consumer. it's your brand in the marketplace that we now own but we're going to respect what you think is right. >> i will admit that comes right out of wikipedia. i could be wrong. you have fewer sweeter drinks now. your sweetness level has gone up. the amount of stuff or the number of products if we're kum curving the sweet, you're getting sweet. >> not totally true. >> wikipedia says it is. >> we start everything with 17 calories. not many people add that. we moved to 30 calories in some

drinks and even 40. we have introduced more zero calorie drinks. we just drink brink out some teas with no sweetener at all. >> whole foods only carry glass bottles. what about the environmental footprint of doing something like this. >> it's interesting. when we look at the environmental foot fingerprint, the first thing you want to think about is whether the ratio of the product to the bottle. 30% of the weight is the package for a glass bottle. this is 10% by weight package opinion what it means is although wish everyone recycled, only 30% of the country does. if two-thirds of the product goes into land fill, the glass is bringing more weight. >> and more expensive to transport. >> and burns more fuel. >> we started with president obama. in fact, there are photographs

of him where he's doing something incredibly important and there's a bottle of honest tea next to him. >> yeah, on the desk without a coaster. >> if only the label were pointed out. >> how much did coca-cola pay for that? >> you can't pay for that. >> the first day you found out that the president of the united states just drinks this stuff by the gallon, tell me about that. >> i met him when hefrs senator obama on a plane and i introduced myself and he said i was just drinking a bottle of green dragon tea. we knew it would make it to the white house if he won. >> thank you for being with us this morning. >> great to be with you. >> be back in just a minute.

withielcome back. lots of young people gain valuable experience working on the year back. my next guest took that a step further. she created the largest printing company in australia. she set records for the largest early round of funding when she took venture capital to start canvo. it allows you to drag and drop and create posters and web graphics. she's here after a long flight from sydney. thank you for being with us this morning. let me give you a theory here that australia and america are similar in their mind sets. we value the rebel and the start-up if there's any where to be a good hub it's australia. >> i like that theory. >> it works.

>> coming from place, i'm from p perth. coming from that environment where you're not exposed to different things, it had creative way of thinking of things. >> sydney, are there a lot of other start-ups this have made it big? >> i moved to sydney last year. that's really starting to flourish now. we have some great start-ups happening. got some companies ipoing. >> is the money there? one of the things i noticed in one of the articles about you that you didn't know what venture capital was even after you started your first successful company. you still didn't essentially know what venture capital was. is the money there to fund these start-ups? >> it's a little funnier. i didn't know what a start up after i had company for three

years. ae thought you couldn't get a bank loan from the bank because we had no credit history. it was only after having a brief encounter with an investor that i learned venture capital and start ups and a whole community of companies like us. >> you ran into bill. >> i met him for five minutes. he said he'll have a meeting with me. six months i jumped on plane to san francisco for two weeks. my brother lives here. he said that he would invest if i could find the right tech team. i spent three months learning everything about start ups and venture capital and investors. >> where is your team? is it mostly in australia or disper dispersed? how much do you have in terms of funding of this area and local?

>> our team is based in sydney. there's less competition over there because it's so fewer start-ups compared to here. >> people from the bigger company. >> you're one of the hottest companies in the country it makes it a lot easier to get great talent. >> tell us how important we are. >> very. >> how close do you have to make that? how many flights per year in how much connection do you have to remain with silicon valley in order to stay in the mix like that? >> i've spent quite a bit of time here. i've intent eight months over the last couple of years. silicon valley had really opened our eyes.

gets that sort of the support was phenomenal. having great ties with silicon valley has been fantastic. >> you're about eight blocks from adobe. have you talked to them or a threat or is what you're doing so much more of a niche? >> we're really reinventing what design is in a big way. usually if you're trying to put together a professional design you have to go to a photographer and a library and a layout library. we completely reimagined all of these different industries and made it so simple that bloggers who never had the ability to create their content. >> is that a threat to adobe? >> we're really concentrating on what our vision is.

it's kind of aside from adobe. canvas is about being able to create your own lawsuits and marking materials. >> does print still have a future. it's like clicking a button where you would like it to go. i think that the web is really taking off in a very being way. social media posting. it's a lot of pressure on small businesses to create a lot of social media content. i think that's really growing market. >> the answer to my question is yes, print is dead? >> i think it's kind of growing in its own way. it's a lot of more customizizaticusto

customization. >> who are most of your customer s s? are they bloggers or small to medium sized businesses? >> it's surprised me where the interest is coming from. we have a lot of bloggers. small business has a pressure to look professional all the time. even if they don't have any design experience it's something that the customers are expecting these days. small businesses, bloggers even the education market. >> i think in big business we used on this television show we used picnic and now i don't know where to find it. we used picnic because it was fast and easy. i didn't take time to load and ready to go. is there, if you had australian start-ups behind you that were looking for advice, what sort of advice would you give them? what can they learn from you? >> i think the bigst thing we've done really right issoevering a

problem that's important to a lot of people. it was five years ago that i came up and went out to university. after all that time it's taken sump a long time to get to the point where you have to product and the vision. >> we look forward to having you back many times after many of your companies in the future as well.

you're looking at someone hiding a microphone under a table for people in gastric distress after eating beans. he hoped to join the myth busters. it worked. he's been on the tv show since its third season. he's put himself in harms way repeatedly. he's dn been doing that ever since his dad taught him how to make a malatov cocktail as a kid. he was once arrested in his front yard. >> they're mission, blow [ bleep ] up. >> i'm a bit unclear as to what

the point of blow it up is. can you sum it up? give me three words. >> how do i explain this show. it's a little self-explanatory. i've been working on myth busters for ten years now. the thing that i love the most about the show is we get to blow stuff up. i've been doing this since i was a kid. it was something i was curious about. i loved fireworks and the 4th of july. when i started on myth busters it's like that was the most exciting part of the show when we would blow stuff up. it would be so cool to do a web show and that's all we did. we were able to pull it off. >> you say don't try this at home, kids but you blew up a teddy bear. a teddy bear. >> the thing is this be you

start, like, how are we going to make this web show interesting week after week. to me that gets boring because there's no point. there's got to be a why reason. for this web series i was like what would the why be. i was thinking if there was something that had bad memories attached to it because of a bad relationship or a bad job, whatever, if there was something that like held these bad memories for you, a lot of people burn stuff, they throw it out. why not blow it up. >> i saw you had one episode with a jilted bride wanting to blow up her really nice wedding dress. you can donate those by the way. >> you could. >> that would be a boring show. >> donate to blow it up. >> do you have a lot of people reaching out to you? >> you mentioned the teddy bear. a kid on twitter sent me a tweet and said i was in this relationship. the girl broke my heart.

the only thing i have left is this teddy bear. it's something everybody can relate to. >> they just blow up. >> there's pretty much nothing we can't blow up. we blow up a car, a volvo which are very safemw: and sturdy. we were like i don't know if i'm legally, if i'm the legal owner of that car. i was like can we actually employee thblow this up. >> this is online. is this because you couldn't get anybody to put it on television or did you say the future of video is online? >> i felt like this was, it was tailor made for online because there's like four minute episodes and each episode you get an explosion. it's something quick. if i'm looking online and if the

video is longer than seven minutes that's a big commitment. i don't want to sit here for seven whole minutes. i wanted to keep them short and sweet and i think we have achieved that. >> we are all parents here. >> tell your kids don't try it at home. try it at your neighbor's home. >> i can't speak for them but i will say i've never taught my kids how to make a malotov cocktail. what was your father thinking? >> i was a very rambunctious kid. i wanted to be a stunt man. he was like i'm going to support this kid. i'm going to help him get his dream by teaching him everything. that's not how they do it in l hollywood. he was as crazy as i was. >> i wish i could remember the

name but he wrote a book called "50 things to teach your kid." he's been here as well. with all safety and you have trained professionals helping you blow things up, i do like the idea that a little bit more danger, a bit like the kid at the 50s. it's okay to get your red wagon at the top of the hill and shoot down it. there was a whole generation of kids that didn't do that. >> we used to get on our big wheel and go straight down the street into traffic. >> i don't recommends the traffic. >> and we lived and we're better for it. >> you lived. >> there's a few kids that probably didn't. it's not helpful. it's like you have to explore. don't set your house on fire. >> you've had close calls.

you've injured yourself. >> yeah. >> what's the worst? >> testing hollywood myths. hanging on to the side of the bil building. they wanted us to fall ten feet. what they didn't take into consideration is there was a concrete ledge ten feet below. when i fell after i let go i hit my chin, split open my chin, bleeding everywhere. it was the first time on the show that i went to the emergency room. when i got back the next day and there was blood all over the concrete the fireman were like could you sign the concrete where your blood is. sg how much longer. it's an extraordinary show. is there a panic in the story writing room saying what about this?

>> nowadays with the internet and people will believe almost anything, even if you though them this isn't true, they will still believe what they want to believe. i think there's going to be material for as long as you want. >> you'll be busting your chins. people looking for "blow it up" youtube right. >> youtube. >> thank you for being with us. >> "press here" will be back.

that's our show for this week. my thanks to our guest. we have an archive of past episodes including other members of the myth busters. we mentioned revision three as well.

we have an interview ooabout th as well. thank you for making us part of your sunday norng. .

welcome to "comunidad del valle." today a local artist with some a amazing work is here. plus the binational health week on "comunidad del valle." we begin today with that buy national health week. where we are sarah cody and alal with the mexican consulate. welcome to the show. >> thank you so much. >> you would know