. myth buster tries to do a television show entirely online. melanie perkins raises one of australia's biggest staging rounds ever. meet the teo, founder jeff goldman. our reporters from bloomberg and fortune call this week on "press here." good morning everyone i'm scott mcgrew. president obama drinks. a lot. hits the bottle all the time. that bottle is black forest berry decaffeinated tea. he likes the stuff so much the "new york times" says there's bottles of black forest berry in the mini frigid aboard marine

one. the brand is an all american success story. kid straight out of college starts mixing up a formula in his kitchen sink. the founder showed up at whole foods and the store ordered 15,000 bottles. he now distributes to more than 100,000 grocery stores and restaurants. so, i can't think of a worst business to get into. let me tell you why your little enterprise won't work. the market was already saturated when you got into it. it doesn't scale. if you want to make double the tea you have to have double the bottling plant. >> right. >> what were you thinking? >> totally fair question. and the idea was that there were tons of products on the market but they all had the same calorie profile, they were all around 100 calories per serving or zero.

nothing in the middle. that was the real founding idea. when you make tea at home you don't add five or six tea spoons per serving let's put out something different. that's where we started. >> you're talking about sugar. >> sugar. or other sweeteners that other companies use. >> that you don't use? >> no. >> that worked out incredibly well. you were purchased by coca-cola. this worked out financially for you. >> it did. but 15 years -- >> 15 years of overnight success. >> 17 calories when everybody else is selling 100 calories per serving. you have to be passionate to keep going. >> early on the decision to make everything organic? >> the name honesty created this great platform to develop an honest relationship with the environment and our consumers. less sweet tea with some organic ingredients.

as we grew we made it organic. >> you were a boutique operation. now you're part of this global international conglomerate, coca-cola. how has your life changed. >> it happening changed. instead of 15,000 natural food stores we're in 100,000. the difference is what i call beg a store to take us or a distributor to take us they won't return our calls. now we get that opportunity. business is still run as a mission driven business out of maryland. the same management team that built it our opportunity to change the american diet to change the way agriculture works. >> normally when small companies are taken over by conglomerates, we'll remain pure to the mission all the things you're saying. from what i can tell, what you're saying is actually authentic. coca-cola leaves you alone.

>> coke invested six years ago. that would have been the best time for me to start traveling or spend more time with my family. my feeling is we got this brand that's still so early in its development and we're doing something that i believe so passionately in. i set the table. i want to be there for the meal. >> what surprises me is a conglomerate says let's be smart enough to let the guy who made it success let it be successful. >> we've grown five fold since they invested. >> you're still pretty small. how do you move the needle for a company like coca-cola. >> they one it's a long term investment. organic, natural, less sugar, that's not where the consumer is right now but it's where they are headed. it will not be an overnight -- but every year we keep growing double digits where a lot of the

other beverage market is not growing. >> you have a different culture. i understand why you're interested and why coca-cola would be interested, but you have different cultures, different ethics it seems like and the whole transparency thing. coca-cola is the direct opposite. >> the formula. >> are there not big challenges? >> is your formula a secret? >> he'll tell you how to make it. >> for us, of course -- it's a small organic fair brand sees eye to eye with a multinational. of course there's going to be instances like that. they really recognize the world is changing as much as there is a secret formula and gives a bit of a mystique. >> on the label you put no high

fructose corn syrup. you won. >> we said this is was important to our consumer. if we're the natural foods marketplace they want a less processed product and so high fructose corn syrup for us and those consumers was a way to say that product is more processed that's why it's important to keep it on. to coke's credit they said you understand the consumer, it's your brand in the marketplace that we now own, we respect what you think is right. >> i'll admit this comes out of wikipedia. i could be wrong. you have fewer sweeter drinks now -- i'm sorry. your sweetness level has gone up. the amount of stuff or the number of products -- if we are curving the sweet you're getting sweeter not less sweet. >> not totally true. it depends on how you define it. we have some drinks with slightly more calories. we start everything with 17 calories. we moved to 30 calories in some

drinks and even 40. we introduced more zero calorie drinks. we have honest fizz that's zero calories and some teas with no sweeteners at all. we had more of everything including some that are sweeter than we started. >> whole foods only carries glass bottles. you have plastic bottles. what's the environmental footprint of doing something like this? >> when we look at the environmental footprint you want to look at the ratio of the product to the package. so a glass bottle by weight, 30% of the weight is the package whereas this is 10% by weight and package. although i wished everybody recycled only 30% of the country does. if two-thirds of the products go into landfill the glass is bringing more weight. >> more expensive to transport. >> burns more fuel. >> we have a minute left. let me ask you, we started with president obama.

in fact, there are photographs of him where he's doing something incredibly important and there's a bottle of honest tea next to him. >> on the desk without a coaster. if only the label were pointed out. >> how much did coca-cola pay for that? >> you can't pay for that. >> the first day you found out that the president of the united states just drinks this stuff by the gallon, tell me about that. >> i actually met him when he was senator obama on a plane and i had introduced myself and he said i was just drinking a bottle of green dragon tea on the way to the airport. we knew it would make to it the white house if he won. >> green dragon. >> black forest berry is the herbal. >> thanks for being with us. we'll be back in just a minute.

welcome back.

lots of people, young people gain valuable experience in school working on the yearbook. my next guest took that a step further, age 19, melanie perkins created the largest yearbook printing company in australia. not content with that she set records for the largest early round of funding in australia in history when she took venture capital to start a web design dragon drop and create posters and birthday invitations. melanie is here after a long flight from sidney. thank you for being with us this morning. i want to give you a theory and i have no idea if it's right that australia and america are very similar in their mindset. we both kind of value the rebel and the start up, and that if there's anywhere that's going to be a good hub it's perhaps australia. >> i like that theory. absolutely. i think that coming from a place

like i'm from the most isolated place in the world. coming from that environment where you're not exposed to different things it helps creative thinking, innovative ways to think about things. >> that's fair. >> sidney, are there a lot of other start ups. >> yes. >> so i moved to sidney last year. that's starting to flourish. got some great start ups happening. companies ipoing and investors starting to come on to the scene. >> is the money there? one of the things i noticed in one of the articles about you that you essentially didn't know what venture capital was. >> yes. >> even after you had started your first successful company you still didn't essentially know what venture capital is. is the money there in sidney, in australia to fund these start ups? >> it's funnier. i didn't even know what a start up was even after i had a

company for years. we couldn't get a bank loan from a bank where you had no credit history. it was only having a brief encounter with an investor at a conference i learned that venture capital is where there's a whole community -- >> all of us know who bill is. >> yes. >> i met bill for five minutes and he says if he can have a meeting with me. i jumped on a plane to san francisco for two weeks. and he said that he would invest if i could find the right tech team. i spent three months learning about everything about start ups and venture capital and investors. from there raising a nice brand. >> where is your team? is it mostly in australia or are you dispersed. how much do you have in terms of funding? how much comes from this area versus local? >> so, our base is in sidney.

we have great engineers. the engineering talent in sidney is incredible and much less competition over there, far less start ups. >> you can approach people from bigger companies. >> companies in the country makes it easier to get great talent. >> i realize we're coming at this from the silicon valley. tell us how important we are. how closely do you have to make that -- how many flights per year? how much connection do you have to remain with silicon valley in order to stay in the mix like that? >> i spend quite a bit of time. i spent eight months over the last couple of years. silicon valley opened our eyes to what's possible. when i sat down with the founder of google map that's the first time i spoke to somebody who start ad company that was a household name. that opened my eyes.

it was a real person who has faith in what we believe and faith of our vision of changing the future of design. getting that support was phenomenal. having great ties with silicon valley and huge concentration with entrepreneurs. >> you're about eight blocks from adobe. have you talked to adobe are you at all o? or what you are doing is a niche. >> you start with a library and then get to design. we've completely reimagined all these different industries and made it so simple that bloggers that never had the ability -- >> through adobe? >> must be. >> we're really concentrating on what our vision is and kind of aside from what adobe does.

they do manipulation things where canvas is really about stock art, creating your own lay out, your own marketing materials. >> i'm interested in the question of print versus digital. does print still have a future? how much of the end product do you see that winds up in print versus winds up online? >> what we do with canvas, we web print. we're diverse across both those things. but i think that the web is really taking off, obviously, in a very big way. so social media posting, a lot of pressure on small businesses to create a lot of social media content. lot of bloggers are creating social media content every day. so that's a growing market. >> so the tsunami my question is yes print is dead. >> it's going in its own way. more customization. people are doing one to one prints than big prints.

>> who are most of your customers? are they bloggers like you mentioned or do you have a lot of small medium-type businesses. >> it surprised me where tihe interest is coming from. there's a lot of bloggers. there's a pressure to look professional all the time. customers are expecting this these days. small businesses, bloggers, even the education market. >> even in big business we used on this television show we use picnic before it was bought by google. we used picnic on a number of things. it was fast, easy, didn't take any time to load, off we went. if you had australian start ups behind you that were looking forced a vice what sort of advice would you give them? what can they learn from you? >> i think the biggest thing we've done really right is solving a problem that we think

is important to a lot of people. that meant when we got to do it, we did it five years after coming out with the concept. five years ago i went to university. so after all that time then it's taken such a long time to get to the point where you have the product and you have the vision that it's really important to make sure that you solve a problem that's worth solving. >> melanie perkins, we look forward to having you back many times after many of your companies in the future as well. thank you. >> thank you.

you're looking at someone hiding a microphone below a table at senore taco to record the sounds of people in gastric distress after eating beans. welcome back. that was an audition tape made by a young san francisco state university grad who hoped to join the "mythbusters." well it worked. tori has been on the tv show since its third season. he put himself in harm's way ever since his dad taught him how to make a molotov cocktail. he was almost arrested for making a pipe bomb in his front yard. his latest show is "blow it up." so i'm a bit unclear as to what the point of "blow it up" is.

can you sum it up? give me three words. >> "blow it up" is little self-explanatory. identify been working on "mythbusters" for ten years and the thing i love the most is we get to blow things up. when i was 19 i almost got arrested for making pipe bombs. don't try this at home. it was something i was curious about. i loved fireworks. i loved fourth of july. so when i started on "mythbusters" it was just like that was like the most exciting part of the show for me personally was when we blew stuff up. it would be cool to do a web show. so luckily we were able to pull it off. >> you say don't try this at home, kids. you blew up a teddy bear. >> the thing is if you start with just, like, okay, how are

we going to make this web show interesting week after week. if you're just blowing stuff up that's boring. there is to be a why reason. for this web series i was like what would the why be? and i was thinking if there was something that had bad memories attached to it because of a bad relationship, of a bad job, whatever, if there was something that like held these bad memories four a lot of people burn stuff, throw it out. >> i saw you had one bride wanting to blow up her wedding dress. you can donate those, by the way. >> you could. donate this. blow it up. >> you have a lot of people reaching out to you? >> yes. you mentioned the teddy bear. i had a kid on twitter sent me a tweet. i was in this relationship, the girl broke my heart, the only thing i have left from it is the

teddy bear and every time i see the teddy bear i think of her. can you get rid of it. that's something everybody can relate to. >> they just blow up. >> there's pretty much nothing we can't blow up. we blew up a car, a volvo. very safe cars. >> there was some question -- >> that was the whole thing. i don't know if legally -- could we actually blow this up? >> now this is online, right? >> yes. >> is this because theory one you couldn't get anybody to put it on television or you are this visionary that says the future of video is online. >> i just felt like this was -- it was tailor made for online because there's like four minute episodes and each episode you get an explosion. it's something quick. i know for myself when i look online, and if the video is

longer than seven minutes, oh, that's a big commitment. i don't want to sit here for seven whole minutes. i wanted to keep them short and sweet and i think we achieved that. >> we're all parents here. >> kids don't try it at your home. try it at your neighbor's home. >> i can't speak for them but i never taught my kids how to make a molotov cocktail. what was your father thinking? >> clearly successful. >> we were -- i was a very rambunctious kid. i was jumping off my roof on to old mattresses. i wanted to be a stunt man. i want to get into special effects. my dad was i'll support him, help him get his dream by teaching him everything. molotov cocktail is not how they do it in hollywood. he was as crazy as i was. >> with the movement and i wish i could remember his name he

wrote a book called "50 dangerous things to teach your kid." with all safety and obviously you have professionals, trained professionals helping you blow things up. i do like the idea that a little bit more danger, a bit like the kid in the '50s, it's okay to get in your little red wagon at the top of the hill and put on your foobl helmet and go down the hill and there's a whole generation of kid that didn't do that. >> we got on our big wheel and go straight down our street right into traffic and we lived! we're better for it. there's a few kids that didn't make it. we're so concerned about making sure everything is safe that it's not helpful. you know it's like you have to explore. you have to -- don't set your house on fire. >> you say to yourself --

>> yeah. >> the worst was we were testing hollywood myths how long can you hang on to an edge of a building. we were 60 feet up and they wanted us to fall about ten feet. what they didn't take into consideration is that there was a concrete leverage 10 feet below so when i fell after i let go i hit my shin, split open my shin, bleeding every where. first time on the show that it went to the emergency room. when i got back the next day and there was blood all over the concrete firemen we were doing it at a firehouse they were like could you sign the concrete where your blood is. >> with "mythbusters," how much longer -- it's an extraordinary show. i think the whole world loves it. how much longer can you find things? is there a panic in the story writing room that says what about if this or is anything left? >> a lot of us thought we would run out of myths after season

one. nowadays with the internet which perpetuate these ridiculous stories and people will believe almost anything, even if you show them look this isn't true, they will still believe what they want to believe. so because of that, i think there's going to be material for as long as we want. >> you'll be busting your shins. people looking for "blow it up" youtube? >> youtube or revision three on test tube which is the web company. >> jim's company. >> fantastic organization. thank you for being with us. >> we'll be back in just a moment.

>> that's our show. my thanks to our guests. we have an archive of past episodes including other members of "mythbusters" and revision three. it's at pressheretv.com.

thank you for making us part of your sunday morning.

hello and welcome to "comunidad del valle." i'm damian trujillo. today some of the smartest latinos in silicone valley are right here in our studio. this is your "comunidad del valle." ♪ we begin with the latina success network. that's the title. welcome to the show. >> thank you, david. >> you're trying to enhance the success of latinas in the valley in a holistic sense. tell us what that means. >> what i found and i'm a