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tv   Press Here  NBC  January 5, 2014 9:00am-9:31am PST

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retailers and how to hide from the nsa. b "usa today" and fortune,ok this week onçó k and fortune,ok tipthis televisi about gathering the smartest in technology@ñátogether. some predictions. is the biggest story of 2014 going to bee1 robots?xd
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google seems to be headed that way. or will it continue to be one of 2013'sq biggestlp trends, theñi sharing economy? companies like uber. or is thiq] the year thejf bubb once again bursts? this assuming of course we are in a bubble in the first place. recently with the altimeter group. he'sxd formed his ownee1 compan called crowd companies and he'll do some predictions forxdw3oke1. normally you charge a lot of yo js,$ @(t&háhp &hc& >> i'm happy÷d to share. >> so give me a couple. i mean what's th]á thing i'm looking for in 2014? >> one of the bringing trends to track is that uber is actually 3 contender to compete with amazon. uber is heavily backedxdokñi by
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google. that is one of them. two, corporations are moving into theñi collaborative economc sharing and maker movement about that and wee1 might seezv a ho chain with their own version. and justlpq as we saw napster disrupt media trends, we'll start to see 3dok printing and creating physical objects. >> i'mxd with you on the 3dp, t printing. explain uber.e1 uber are the cars and there is an app and it picks you up. >> it's more than cars. >> and they moved in that direction. >> uber is rather a transport
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$258 milliyée out of çó$300 miln total. >> if the biggestlpokt( investm google ever, ever made. that's how seriously they'rei]x taking. >> when you mentioned the truckéé÷ that kind of plays in o the uber argument. >> that's right. >> amazon and maybe google iq guess are way ahead ofi] uber, right? >> absolutely. >> uber is not on a national level. >> that's right. but when you combine google wallet andxd google search and google shopping express plus the network of transportation, this could become a localized delivery. so amazon fulfill him takes maybe three days on average even if you have prime. what is google's promise? nptr'utes, hours. so this is why i believe uber is aé@nb contender against amazo. >> google hasn't experimented with this. ebay has ebay now where essentially private citiz%on are
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going to target or whatok not f products and brings to me. >> there is a shipping war going on right new. now is aó[ great time to order anything from retailers because it will arrive in açó few hours for free.ñr they willing to discount the fees. >> they're actuallyjf losing moy on a lot of same day delivery ç& stuff, right? >> i would assume that.xdñr but that is no issue to google. >> just moving back to what you said at the top, what about mobility, is that going to be part -- >> túe+e are all enablers for people to get what they need at a local level. andóthat'szv really the big trd here. >> explain why would a hotel create anq air b and b clause. >> right now air b and bxd has more physical property to rent and there has been a number of articles on that. the shear number of properties. if they were like a hotel company, they own no assets, so it means they're a contender and company, they own no assets, so it means they're a contender and only rising whenñi )u
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trends. so what can hotels jfdo? there is nofá brand pages. you can't do ads. so we might start toçó see whit label versions emerge. i've seen a few out there, one called near me cot( and others t hotel will createçó their own. the way it would look,e1 theçó s from air b and b can now upload the property details onjf to a these are official examples. and it means thexd hotelñr will them access to the supply chainzm? -- >> but if i'm high yatt,t( i ha much ridinge1 on the hyatt name to treat my guests the way i know my own hotel is going to treat my guests? there is a huge risk before. >> part of the allure is that the lot property andñi its insir little dense city area, it's a cool local thing. and so you seet(ñi hotels that
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to look like homes. hyatt has their ownñi homes, as well. so we're seeing these things come together. it's not new. hotels have franchised business for hundreds of koyears. now you just franc:i.ed the çóxd craft. >> so are there certain companies thate1báu think are better positioned to havee1 aokg upáyiñi versus those who might befá susceptible? for instance we mentioned google, but are there other you thinke1 arefáq poised to be bige1 and who may t be poised? with, ge, has been doing a lot in the space. they have done the most partnerships. they annt5á$u$e 3d printing day around christmas. ááñ moving boardlp to how can we tap the crowd to be supply chain or logistics. and those are the innovative companies tapping a big trend of how people are becoming7oo empowered. so that is the type of companies i'mlp looking at.
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>> do you think companies aren't worried about kind of gettingym entangled with theñr smallerxd companies that have all the regulatory andqc legal? there are so many issues to be worked ésout. >> every time we enter a new market, there is always that friction. but most of the friction between air b and bfáfbe1 and uber and printing is withq regulatory an with citiesxdt(ok andfáq govern. the good newsc is corporations can ease that because some of them are funding the lobbyists ñ validate it. so i think whenfá corporations move in, the partnership between ó >> you were talking about 3d printingt( and cameras, your >> absolutely. thes-] are stainlessa5 steel. this is hard.+ you can hear it. and i have 3di]ñ@qrinted busine
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cards. >> you also mentioned ge is ìáh& >> that's right. they are 3d printing replacement parts for their own -- more than just a $ hobby sort of thing. >>ok airplane parts, cars, we't seeing potentialxdçót( humorjfx. >> how canlp you print a car? >> the car that you drive, yes.r thexdçó begengine is from honda everything else is 3d printed. jeremiah, thank you for yourzv you for being with us. we'll invite you back at the beginning of 2015t(i] to find o how you ircd.ko up next, how small entrepreneurs (09:uxd thec attention on3 big x
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target. straight ahead from the guy who did it.
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tarñ has been in the news late lately. it managed to spillxd secrets we've cover had extensively. totally different context this morning. an old box retailer tryingçóxd navigate. a smallçq( xdstartup has built p to alo
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but thisñi guy has had his app accepted byt( target and cvs dr stores and even the white whale of them all,ñi walmart. congratulations on landing wall hart. and thank you for being with us this morning. >> thanks. >> we are used to dealingand th this morning. >> thanks. >> we are used to dealing companies 13 people big. we understand howfá they work. be0eqhwoy it's a different culture. ifxd i'm watching this and i wa to land the white whale, what do i need to know? >> well, you have to give them first something that they are looking for.t(w3 in our case, we gave themjf pho they invested a lot of money into setting up the photo printingñr shops and we give th an audience for that. previously whenjf digital camer were very popular, people were spending a lot more time going to the labs and?; printing the.
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but as smartphones rise, the same people are having a much harder timeok taking these off stores and have them printed.ñi and that's where we come é@in. >> do you just get on the phone and say i'd like to talk to somebody at $cwalmart? >> no.t(jf you have to first get an introduction, find people that are -- a story on the future of retail. i had a hard tim(f finding the right personok ati] target for instance. >> and you're "usa today". >> yes. i'm goingx!/ through layers of bureaucracy. so how long did this process takeçót( for you? >> we have a little bit of an advantage because previously we time working with big enterprises.i]xd and i was a little bit3ñiñiadep
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navigating. when you initially findnb someby who is responsiblenb for a place to start. andq after which about they dont authorize people,whxou say you can sendt( m!d to the right per. >> probably be[ne pitched by other people like you. >> are they getting hit by constant -- >> i'm sure they are. but if you are the one providing distribution for them, then it's a very different sumry versus theye1çó providing distribution you. >> and i think one of the disadvantages that small entrepreneurs have particularly run by young people who maybe have notw3çó worked in the corpr environment, and walmart and ñ company, there is nothing wrong with them structurally. but if your only experience is being a startup ceo straight out of çócollege, you have no appreñ)ttion for how complex some of these companiesb. are how many vice presidents in charge ofp, saying no there ar. >> and it takes forever, cright?
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how long from initial contact when you got to the righ> fourq to five months. >> çót(okreally? >> yeah. >> they have the same culture i assume where you have to convince them,jf but then again there is axd historyçó there, r? so you can appeal to that history. >> that's correct. and if they already have invested certain amounts ofok money into setting 5tñáhese infrastructures and they're tqsqr'g underutilized, somebody like us saying we can give you traffic, bring peoplet( back it your store, which is the biggest reason they like us. >> how is thatxd working out? 4rmitq" it, i take a picture wih my iphone, i canq instantly sen to target's photo printing and next time i'm at target, pick it up. >>+ that's right. >> and have youxd got any sort photographs again? ar.
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>> printed phoujq albums areok actually pretty popular. but, jfyes,c therexdiñr are som demographict( shifts. there are people who print 4 by 4 inst÷!i5 photos because they look muchñi better in a square format. >> so when you gotw3 the target deal, did that lead to the cvs deal or were they both the same time? did you use one as leverage in the other? >>xd well, initially our first partner was walgreen's. and then we added cvs and target and most recently weym added walmart, also. >> fascinating. all right. morning.rating. i hope more people find the kind of success that you have with these huge companies.fá up next, keeping your lolst( an the nsa. when "press: here" continues.
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welcome back to "press: here". when you s+6f aó text or sayçó hello on skype or facetime or send an e-mail, you wonder whon else can see this. it hbc become fairlyfá evident ñ interesting enough. and ñiqnsa agents i assure you, am not interesting enough. but that uneasy feeling has (pcommunicating. part oflp if you're not a little uneasy about using xdtechnology, youçó n david knows all aboutw3q communicating online.t( he's gone out on his own and has created a service which allows e-mail he says securely. we shall find out. tell me,q give me a broad overview of howko worriedñr i d
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be when i -- i don'tñ;do anythig all that fascinating, but that 8áz will e> do you send your tax returns to a cpa? >> of course. >> do you talk about your medical? >> yes. >> so you think e-mail is relatively safe. >> and i realize ixd putú3aájz bit of an awkward position. but how safe is skype? >> it'slp notw3çó that safe. >>okxdñi that wasi] easy.xdr snap chat was able to download so many ñinumbers. >> right. it's that level paranoia is -- >> we are constantly on nsa, but nsa is not the onlyfá organizatn that has access to technology to áq) what you're sendingñr or
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capture the information you accepted on < b.e-mail. organizations not necessarily american that have the same ypower, skills an resources.t(fá you never know what information will bet( used and how it will exploited against you. >> specificallyk in silicon valley where we're talking about secrets where industrial powers might very much wing to see. >> i assume there is great j$=áx number of entitie in the world. againstxd of more awareness ande just hear about all these hacks almost on a daily basis now, is all of this do you think really changing the behavior?xd stuff. i haven't changed the way that ay. but i don't think i'm
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population that not everything ìáhp tot( change their behavior from day one to day two. and it takes some time c get used to understanding implipions of that. past, or you feel that you can be viçt951juá-qok definitely going to seekz( out for a -#euj solution that skype or other solutions provide to you you. but you have to know that anything you exchange on the internet is available for capturing today. >> so five e1year, sixñi years téjxd colleague and i wrote a b about i.d. theft and cyber security.lp and the frustration i always reached was unless something happens directly to you, you probably don't care about this. so i was wondering if nsa actually would be thatt(w3 semi event that would actually have people -- >> you would think. >> i'm not sure it is.fá >> i don't think it is. and the one that i wasñó surprid
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by was i started adding with pretty good privacy. there is a public key. and so i started adding a link to my public key onw3lpçó my e- figuring i wouldn't get very many people thatw3 would send m in-crept in-crypted e-mail, but i wanted to give people an option. i've never gotten a singlewoy encrypted e-mail and i'm a reporter. and sometimes people send me$x secret stuff. and no one has ever done it. becauseñi it's too difficult,a5 wonder if that's theó[ case? >> also everyonei]lp talks abouc holy grail of encryption and yet about out nsa was y able tofá crack that. so that all plays i> i think there are two dimension%x.=juisn about. one is technology andñ@uhe othe is security implied element or p exclusive?çó in your instancinstance, you san receive secure e-mails. what if all yourt(ok e-mails ar
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were by default i]secure? >> right. and using your service, içó understand that. but don't i have to convinces7 other people to use perzo, as well? >> no, you don't havejf to. in any good communication system, you have to be able to communica%%u)u$ok any endxd poi. telephone or it could be mobile jájrá could be an e-mail so you have to make sure thate1 your communication can reach them. and then you can decideçó wheth the communication is in a clear form or encrypted form. it's up to the sender, not the choice of the reader. >> and i'mjf getting into dangerous territory here because sometimes we get so geeky that i think i lose people. but say i send out anq encrypte e-mail to john who doesn't use f perzo. does he respond in such a way that he understands it's encrypted back? >> he will receive a communication that youñiw3 rece
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a secure messgui click here to read. >> soundsko like viagra ad. you must be used to that, though. the click hereq -- >> and you just forwarded it to 100 people.xdé@ >> that's got to be a problem for you, though. wec luaunched november 5 and i s surprised about how quickly we arrived to about 7,000 users and more than 70,000 messages. n. a very short amount of time. >> especially helps if i call john andñr say i'm going to sen you something with a link. >> absolutely. and if you care about security,o you'll put the investment about it's not something that you'll takeñi for granted. you'll want to know that thise1s secure and can be trusted. the problem with nsa and every
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other technology company is you can rust the@búmpany who is offeringxd you a secure service. >> can we trust çóxdi]you? . i'm going to hide from you the technology i use, that's pretty much what everybody does. fr we were going to have a trust issue, so we have open technology. the key that we use to encrypt ? your messages. we cannot -- if somebody comes to us and says give us thefá ke we say we don't havee1fá the kec "yreq' you say somebody, efá ke that includes theñr federal government. >> absolutely. ñ you can trust us and the best way to trust us is that we show you what we uhave. we are makeok our technology op source so that you know who weq
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nsa saying -- no, not the case. it's an information open architecture in which you know information is 100% encrypted end to end. nobody else can go after okñilp. >> so far who are the early customers that you have? >> we have individuals who care about privacy. and i received wonderful e-mails from those such customers saying how we areçó givingñi privacy b. but wet( also have lawyers, accountants, lpdoctors, financi m1z care about that.ú and especially tax syon is." coming and you're about to send your information to your accountant. most people do it via oke-mail. where is yourw3 business model this? but -- >>(vzagra ads. >> it's free to sign up and we are looking to different we think that comq6&ies will be
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ifr own -- >> charging enterprise. >> but i don't want to build a solution only for an enterprise because i think everybodyñi deserves a right to privacy. and i want to make sure the basic secure messaging service isn't freeñit( for anybody. such aok twha we cway that we c pr free service. >> from perzo. thank you for beingt( with us ts morning. "press: here" will be back.
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my that cnks to my guests. we've had a bit of an irregular schedule because of the holidays. i assure you we're back on a regular schedule, so we'll see i'm scott mcgrew.t( thank you forñi making us part your sunday morning.
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this february, the one thing that unites the world with the greatest athletes on snow and ice. the 2014 olympic winter games, coming to the networks of nbc universal. >> if you look at thet olympics in vancouver, second and third place were separated by 0.001. >> it's that much closer to a medals or a hundredth away from a medal. >> that's the difference between winning medals and losing. >> with this new bobsled design, i think we can win a gold medal. >> go go go!

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