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tv   Press Here  NBC  June 14, 2015 9:00am-9:31am PDT

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♪ ♪ ♪ has san francisco's tech run out of good ideas? we'll sit down with one of the most creative people we know stanford's dr. tina selig, plus what the warriors do right and the raiders do wrong and why you should encourage your kids to play video games. our reporters, "fortune" magazine's rant, and john schwartz of "usa today" this week on "press: here."
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>> good morning, everyone. i'm scott mcgrew. are start-ups running out of good ideas? young companies flailing to find something original. how many ubers for this or that or meal delivery services do we really need? jason coined a new website called trash day that says it will drag your trash cans to the curb each week any drag themselves them back after the garbage truck comes. it is entirely possible this website is z panies that will pick up your car, gas it up and send it back. >> we start by finding the world's leading expert on new ideas. tina selig is neuroscientist from the design school and the ventures program and she's written 17 books many of them about creigh eightivity.
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her latest is "insight out," get youred whys out of your head and into the world and john schwartz of "usa today." is that even possible? can we run out of ideas. everything that can be patented has beenze6 seeing no new ideas. >> well, one of the things that's so exciting about innovation is lots of things is trying things and keeping what works, twitter that probably at the beginning thought you have to be crazy. 140 characters? >> we sat with one of the twitter founders try to explain it and understand it and now you probably use it all of the time. >> exactly. >> trash day kind of sounds crazy, but you can imagine, someone is trying to reframe how we think about that. >> you think it's real and we think it is satire. >> i don't know. >> satire. >> they're almost as ridiculous and they do everything free and it's not necessarily a new idea
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and it's just applying this on-demand and instant gratification. >> they deserve the credit is ask to do what your mother used to do has become the new san francisco tech. i want new ideas and new things coming out of technology. >> the thing that's wonderful is that there's an entire spectrum and those people that are doing the little things and other people mining asteroids and we have an entire range of innovation and i think one of the fun things that people often experiment with these new ideas they kind of get on training wheels and try to do something requesticly and if it doesn't work they go on to the next thing. >> it's interestingghhv what scott said and i went to the worldwide developers conference and i came away with the big thing about innovation that the big news is apple news. that's flipboards and that's what flipboard has done for a couple of years. apple music, spotify, pandora
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and they're repackaging iphone and ipad in different ways so we've reached that point when you think all of the original ideas are coming from the smaller and smaller companies and they're not coming from the larger ones that we're accustomed to over the years. >> it's very exciting to see innovation in all different ways. for example, you think about google and we couldn't live without it. it was not the first search engine. it was -- people said what are you talking about? we don't need another one and they come in and do it better. it's already been done before and they come a way to go you know what? we figured out how to make it work. >> what about companies that aren't in technology and forget the large tech companies and you have the automakers and food companies coming up and setting up rnd shops and do you think they're going about it the right way. they're trying to absorb the culture, aren't they? what's the secret sauce of silicon valley and one of the things that's so exciting about this area is that people are
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willing to take lots of riskses. they know that if you're going to do something that's big and no one has done before there will be some surprises and sometimes they're called failures. i as a scientist am a huge fan of looking at failures as data. >> you think companies are afraid of failing. in the case of google i'll give them credit because they're not afraid to fail. there's nothing to be ashamed of. is there too much money or ego at stake? >> this has been talked about by a lot of people and they get risk averse and they i have quarter to quarter results they need to keep on track and they're getting a lot of attention. if it doesn't work people will point to them. we can have an arm of this company, but we're going to do some really big, crazy things and some of them will not work out. >> it's particularly important that you mention the companies coming into silicon valley like the fords, let's pick on ford and ford comes in from detroit and we'll be silicon valleyish,
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and you have to be able to fail and be okay with that that the company did something and it did not work out. >> i think the publishing industry where i work all industries are averse and they're thinking about the 90-day shot clock about what will happen when they announce the results. >> and that's why the young companies can come in and eat their lunch because if they're not willing to do the experiments and take some risk they will come in and say we'll totally rethink the publishing industry. >> can you teach creativity? i think the one thing is you cannot teach creativity. >> that is the entire premise of the book. i get asked this question every single day. >> can you teach math? can you teach science? can you tuh+#ñ music? >> this is a process, too, and this is the problem. there hasn't been a thoughtful process and after 15 years of teaching, i decided to put a
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stake on the ground to map out the process from inspiration to implementation. >> this is something somebody can follow and like learning to play a musical instrument, you can do that. >> what i focus on is not just the actions, but the attitudes and there is a mindset that's required that allows you to move through it. imagination requires really being engaged and then envisioning what might be different. creativity which is the next step applying your imagination and that requires motivation and experimentation. you need to be motivated to do experiments to get started and this is where a lot of people get stuck. >> the kids you're teaching these days do you feel they're more creative than the past? >> absolutely. this is interesting, people come to me and they're creative but not in our country. the studenteds from stanford come from all over the world. the culture is a place where essentially supports this type of thinking.
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>> what kind of things can you do here with a smaller or medium company or larger for that matter to institute the process. google has been doing the 80/20 thing for a long time but what are your simple takeaways. >> people respond to rules, rewards and recognition. if you put incentives in place to get the type of behavior you want. so if you basically demonstrate that people aren't going to be punished by trying big, new ideas, but if they see people getting punished for trying something and it fails they're not going to take any risks. >> dr. tina selig, her new book "insight out," we appreciate her being here for the second time. we welcome you back. thank you for being here. with the warriors still in it we have sports on our mind we will continue with that when "press: here" continues.
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♪ welcome back to "press: here." sports are on the minds of everyone in the bay area. we have great fun talking about the warrior, but instead i want to talk about teams and tickets. the ticket industry is ripe for disruption. you can attend for the month of july for less than $50. you just don't know where you will sit. the giants have had them for years and you see ticket takers
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scanning their phones. >> what do the oakland raid verse in common with the chicago bears and baseball's new york yankees and basketball's miami heat? the answer is nob ofne of them that take the electronic tickets and something regular at the movies and the airports. he's doing his best to disrupt ticket industry and he's ceo of game time and he used to work for the chicago white sox some many years ago. so what is it that there are teams and a lot of nfl teams still demand some sort of cardboard paper, actual ticket as opposed to using your phone. is it peculiar to the nfl? >> very few teams and other leagues demand paper. nfl, maybe 70% of teams take mobile and most of the leagues are 90 95% of the teams are taking mobile. it's not entirely clear why they want paper. i think, you know, it just
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depends how much you want the 18 to 35-year-old demo. >> i think you do don't you? >> i think you largely do but maybe some teams want that demo a little less than others so i'm not quite sure why they didn't make the migration. >> not the team owner and maybe some other ones prioritize it more than others and it's not totally clear why you wouldn't make that transition to me and i love that transition personally. but, yeah. >> in the era of wearables and in mobile payments from our phones we don't have the ability to go to a game and just wave your wrist to go in. in germany there is a soccer team that does that. to have your season ticket or whatever your ticket on the phone and plus use that for concessions. >> and they will use clear, as well to use your fingerprint. >> disney world, you use the little wristband with the mickey mouse ears for everything now, admission and payment and -- >> it includes payments for ancillary goods at the event. >> you're just going to generate
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more funds. >> and just a better fan experience. it's what gametime is all about. we made two-tap purchasing to take photos of the -- of the view from every section, and then your card's on file and then you never have to print. >> and you're mobile first because you're getting the millennial millennials. i wrote it down millennials spend three times less than older generations on sports tickets and it was astonishing to me to think of the up and coming young, rich kids spending on sport, but apparently sports is sort of an old man, old lady sort of thing. >> it's fascinating. maybe it's the gopro generation if you will. it's more like extreme sports. so the question is can we build a tool that gets them sort of back into the more let's call it community-based where there's 45,000 people at a game. people are high fiving people they don't know right? how do we get more of those events and more participation in
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those events what gametime is all about. >> one of the problems is the wi-fi within the arenas is still awful. >> in older stadiums. >> even at at&t park sometimes it's foggy. >> and go ahead with the game two of the warriors. there you were sitting in the front row. >> i brought my paper ticket to the warrior game paranoid that they wouldn't read the bar code on the phone and i couldn't use social media from there. >> this is such a sad story. >> it was terrible. >> brad you're selling tickets online using your mobile. why can't ticketmaster just do exactly what you're doing or are they doing exactly what you're doing? >> ticketmaster is probably going to get there. they were born for offline and remember you had to make a phone call and they would ship you the ticket and the next version was the web and so now the web comes and you can buy a ticket online and there were a bunch of companies born for that and the stub hub generation and now the shift to mobile happening even
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faster than any of those other generations. we feel that there's room and a need for a completely mobile service that focuses only on mobile and that's one of the advantages that we have is like speed and execution because we only think about that platform. >> you have to#d ork with the leagues. are they receptive to this? >> we talk to the leagues all of the time and as you were saying earlier, they're very excited about the demographic and that's effectively what we bring to them and they're excited about game time and we're figuring out ways to work together. >> is there a league that's especially more advanced than the other and why? >> mainingjor league baseball has major league media and. >> they have so many more games than anyone else. >> a lot of seats to fill. >> incredible. >> they're certainly excited about what we're doing, but you know we're building that stand alone and going as fast as we can because as you guys were
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talking about earlier, it's harder as a larger organization to innovate as fast as a smaller organization and so speed is really our critical approach to -- to growing it. >> your old team the white sox are selling tickets for as low as $2.33 when bought for an entire month. >> admittedly the new kaminsky is not in the newer part of town, but if you can get the person in the ballpark you can start selling them a lot of stuff like popcorn and movies. forget the movie places the popcorn. >> there are 09% margins on beverages, probably and i think there is also an element when it's more fun for everyone when the place is full and there is a network effect going on there that i think is fascinate anding maybe declaring prices lower than that right? and so i think the other thing that the lower prices do that includes more of the community
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in the that event, right? >> so you bring it down to where maybe the 18-year-olds or the 14-year-olds can afford to participate and i think that makes for closer knit cities and i love the price flexibility and $5 giants tickets for a world championship team and stuff that people don't think is available, but it's available for online sources. >> what about sports like tennis or soccer and i know those are very different, but do they tend to be more advanced on this kind of stuff and are you talking to any organizations there? >> the mls is certainly advanced. i've been talking to fifa recently. >> you should definitely talk to them. mls, super forward thinking and an investor of ours jeff mallet who owns part of the giants and most of the white caps we talk about mls all of the time and they are sort of the start-up in the sports league forum and i think the leagues are thinking
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progressively about how we address this demo and certainly game time does a good job of addressing the demo. >> brad with the ceo of gametime, thanks for being here. >> thanks for having me. >> up next why your kids should spend more time this summer with video games when "press: here kwothere" continues.
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welcome back to "press: here
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"qwest. you probably have heard of minecraft and you probably have rules about how much mine craft is played in your house and the next generation of these games called sandbox games is a platform called roadblocks and allows kids of any age to build their own video games partially through coding and also through drag and drop tools and you can upload a game for others to play. supervising this is the roadblock staff from the san mateo offices. they're watching millions of users play and it works out to 2 million game hours played every day. david bazuqi is the founder of roadblocks and one of the top entertainment sites for kids. >> i know the comparison twhaen mine craft and your game platform is not exactly precise, but most people have heard of mine craft.5%& is it a somewhat fair comparison? >> think where the future is and where it is going to go mine craft is an early success in
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user-generated gaming and sandbox gaming and it's early in the generation. >> you can't create a plot. >> when you think of the ultimate and where this will go real vehicle, buildings, monsters and building just about everything and that's really what our platform does. we run in the cloud which allows some of our creators to make games that literally have 10,000 people playing them at the same time. >> what's the average age? >> the average -- >> player of developer? >> players are from 8 to 14. what's really cool is a lot of our players stay on and become developers 16 to 22-year-old developers. >> and are they predominantly male? >> the developers are still predominantly male but as the types of games you can imagine sandbox are gaming and it covers every genre. we have things that all ages like and all genders like. you name it. >> because it's -- forgive me it looks clunky compared to the latest generation xbox.
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why do kid says like to play clunky-looking things. >> i think the reason the clunky games are really interesting is the next generation of games are built on technology where you can kind of understand how stuff is working. you can take cars apart. you can put things together so that churchinginess is kind of like an erector setjé and it allows hundreds and hundreds of thousands of people to make games. you need a system where it kind of works like you intuitively think it should. >> kind of the principle of lego is so popular. creating something the way you want. >> the wheel is on an axle stuck on a body with the motor on it. we're trying to get to the principles of how you would build a game. >> how do you make sure that the games and i don't know how many you've got on the platform and how do you make sure they are kid-appropriate? >> we are like minecraft, we
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have a very large craft scanning our content just like the youtube staff. there are types of content that we won't allow on the platform without moderator review. you can never load an image on roadblock and someone has to see that and it's too dangerous and it helps police on top of theal ga rhythms. if someone sees something bad they report it and we take action. >> not all video games are for small children. i can design a video game with shooting or those sorts of things what might be rated what? t or m in the video game industry. >> we actually get a benefit of the churchingy blocky look right now in just an old road runner and coyote cartoon it might have some gore. we don't have guts flying out. we'll have characters rag doll apart. as these games get older you can imagine a pg-13 section of the program. you can keep that separate from the g section. >> it's 8 to 14 years old.
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is there ever a possibility that someone may revert back to doing -- kind of a dumb question, more sichlmplisticsimplistic. >> what is good go roadblocks is it focuses on game play and innovation on the types of games and so that game play is somewhat universal. we have people making games that simulate working at a pizza parlor and we have 50 million people playing that game. it's interesting to compete in working with other people in that thing. >> it astounds me you have 50 million people playing that particular game. >> 50 million plays of that game. >> and until i had seen your display at maker fair i'd never heard of you. >> yeah. i'm not plugged into every single thing and i would be plugged at 50 million. that's just one of 4 million games. so why have i never period of you? >> people are starting to hear from us. so kids pretty much around the u.s. want to hear us more and we
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tend to be the place when you need that next level of user-created sandbox stuff and kids are flocking to it. >> and we have 5 million kids every month now playing on our platform. >> is this good for kids? it should be -- keep your kids home. >> because we don't as much want kids to play more video games. we want them to build their game rather than play their game. so the long term benefit of knowing that every game on our platform has been made by your peers is a really big pull into starting to right codes and starting to be a video game programmer and then we have hundreds of thousands of kids every month who get inspired. who maybe want to do a cs degree. who want to learn a little bit more about programming. so we're kind of of aa stealth education plan. >> my favorite game is portal.
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if you haven't heard of it you should look it up. it has a particular game play to it but it's mechanically an incredible game. >> mechanic cool simplicity and easy to understand what the rules are with a lot of variability in the outcome. that ratio of learning to outcome is very important. roadblocks is kind of like "star search" for those cool game play patterns and take those $4 million games and vote with your feet what's the most interesting and you'll see the top hundred games are the best. >> what are the coolest games you've seen developdeveloped? >> i can go down the list. interesting things like oh my gosh, can i survive a natural disaster? every three minutes a tornado is coming, a hurricane is coming and something's happening. you know, as a group, where are we going to go hide? pretty interesting. you know lots of interesting fantasy-type experiences. traditional paintball game murder mystery games that are
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now created as oh my gosh you know we've got to run someone is go to chase us hide and go seek capture the flag and all types. >> you don't spend any time playing. >> we actually do a lot. >> dave with 30 seconds left and i realize it's a short time and i see this on tv and say i want to take part in this. is this something that will cost me a lot of money? >> no the future is premium go to roadblocks.com. >> keep playing video games and we'll be back in just a minute.
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♪ i'm sure you noticed we've been preempted these past couple of weeks. we are back to our regular schedule and we appreciate your patience with that. that's our show for this week. my thanks to our guests and i'm scott mcgrew and thank you for making us a part of your sunday morning. ♪ ♪ ♪
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llo: hello and welcome to "comunidad del valle." i'm damian trujillo and today on the show, the california dreamers, a firsthand perspective. hello and welcome to "comunidad del valle." california dreamers a firsthand perspective. plus the new tv show on "comunidad del valle." we begin today with a group of senators that are venturing out for latin america. kent campbell and fatima ramiro. you just came back from one of those experiences. welcome to the show, first of all. tell us first of all about amigo amigos amigos. >> every

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