they can sell your browsing data. what does that look like and who is buying. dave jasper knows and he's going to tell us. silicon valley has prosperity pair dox. lots of millionaires, but little giving. heather thinks she knows why. our resporters this week on press here. good morning, everyone.

i'm scott mcgrew. by now, you know the trump administration changed the rules to allow internet providers to sell your data to advertisers despite pushback from the electronic frontier foundation. this is a done deal but it's left us with lots of questions like what does the data look like and how much is it worth and who gbuys it. we have the ceo of the largest independent internet service provider in california joined by sarah of cnbc. we have to start at the beginning and say this television station is owned by comcast. have you heard of comcast? it's also an internet provider. that said, we can move on. what is internet data. is it on a usb stick, cd,

e-mail, text? what is it? >> well, the key thing is internet providers can do whatever they wanted. without the protection of the information -- >> you are going to bring up the fact you don't sell it, right? >> yeah. >> i know you are going to do that. i'll get to it in a second. literally, what i want to know is it at 5:17 p.m., scott spent an hour on read it? >> it's the click scene on the internet. every site you visit, the url and everything you download. >> who is buying it? small companies like facebook ads? large, large advertisers buying the campaigns? are we talking five major conglomerates? >> it's not clear what carriers do with the information. primarily, this is about tailoring advertising in hopes

it is on target. >> the confusing part is, this is status quo. the obama rule was heading down into effect. it repeals, but never got into effect. we are already seeing what is going to happen, right? or does it take it another step further? >> the rules have not gone into effect. they were set to go into effect late this year. >> the rules banning it. >> the rules banning it were not in effect yet. the number of carriers using the information to tailor advertising was limited. at&t offered a service where their internet access is less expensive if you opted into it. >> is that going to change? do you think the fact there's a federal mandate saying this is okay, do you think that's going to send a signal to the industry? >> industry likes certainty. this is certainty. this opens the door to possibilities. >> would i notice it happened? i already think to myself, that's weird, i was shopping

with luggage, now the chicago tribune has luggage. i get cookies. will i notice as a consumer? how will i know it's happening? >> today, you see ads that follow you in silo. you browsed amazon, looked at luggage and another website running an amazon ad. they know you want luggage so they show you. carriers see what you are doing. what that could mean is you went to ford's website, then later on cnn and seeing chevy ads instead of ford ads that's the boundary that breaks here that is interesting. >> what are the potential ramifications down the line? silicon valley is the land of unintended consequences. just going to be used for advertising and we all want free stuff. it's great. what do you have to hide? what are the potential

ramifications down the line that are creepier than the chevy/ford scenario? >> most consumers do things on the internet they may not be comfortable with others seeing. you use the internet as an intimate thing today. the cache is private. we have seen websites hacked. the click streams, the things you do could be a target. >> you have this in my click stream. >> we don't log this information. so, to store this information, you have to build an extensive infrastructure for storage and analysis. our position is people that use the internet as vie vat. >> how does it change the relationship with the isp and google and facebook.

their business model is data by an advertising model and the isp is more of a subscription. do they have a hybrid and working together now? >> well, i don't think working together, but yes, the model changes. you go from internet service providers being subscription to as you say, a hybrid model, where they have the potential behind the scenes to monotize your use of the internet. i think that is creepy. >> any chance they lower subscription fees in return for taking or selling your data? >> you would hope in a competitive marketplace. if you have 18 to choose from and one said we are going to look deeply at what you do, fwu result, you are going to get ultra cheap access and choosing between 15 providers, doesn't make sense. >> if i wanted sonic, i can't get that because it's not an option where i live.

is that because you can't get in on the telephone wire or the cable or you have to dig your own cable? >> it's a mixture. so, we often home services in three cities today in the san francisco bay area and offer dsl in 125 cities in california. >> who uses dsl? >> a lot of folks. dsl has come a long way since the launch in 1998. dsl today, even at home i have dsl service. it's almost 100 megabytes. it's come along. >> why do you think people aren't more concerned about this? granted we are flooded with the trump administration. i didn't see people outside the tech industry getting too upset about this one. >> i think consumers are used to this because you have it on the media websites and you are used to being retargeted. it's different when you are a carrier who sees everything you

do. >> how much does this cost? we don't know yet. i want 10,000 -- would i buy in bulk of 10,000 or 100,000? >> i don't think you will see carriers selling individual consumers -- >> you can't buy scott mcgrew's, thank god. >> what you are liking to see is you want to target a person of a certain demographic, age, market with children in the home. >> not necessarily a bulk, here is everything we know, the way magazine subscriptions say here is our entire data base. you don't think that is going to happen? >> the ceo of snap said he thinks retargeting is creepy. he's taking a different stance than mark zuckerberg and facebook did. when people downloaded ad blockers rk it was the biggest boycott of a product in human history. there's forces of people saying

we would rather pay, we don't want this. >> millennials have grown up in a social and connected world and learned hard lessons. so, yes, i think the younger folks are more conscious of this as relevant privacy. >> the ceo of sonic. thank you for being here. >> of course. up next, silicon valley prosperity paradise.

b. welcome back to press here. the san francisco bayary has more people. more ph.d.'s per square mile. how many millionaires? 76,000. 76,000 people in the bay area are millionaires or billionaires. if you put them together, that is the population of palo alto and then some.

they are already full of millionaires. the city has its poor, too, they are harder to spot. there's a disconnect between rich and poor. this is nothing new. less unusual in silicon valley is how very little millionaires contribute and when they do, heather says they donate to the wrong place. she calls that the silicon valley prosperity paradigm. she is co-founder of open impact and author of "the giving code." are we talking real millionaires or millionaires that have a house worst a lot of money? >> stock. >> stock in a company. >> millionaires net one million up net of the house. >> net of the house. million or more investable assets. >> available assets. the people have gotten to the point where they consider san francisco to be part of it. >> this is excludeing san

francisco. >> 76,000 of them. >> including retirement funds. >> yes. all their investments. >> we'll say that. so, they are not donating it? they are being -- >> well, they are donating it. what was actually interesting, nuances in finding, silicon valley is generous. we found giving has gone up across multiple categories in the last decade. a number of donors were giving at a higher rate in california or america. the challenge is 90% of the money is going to national and global causes, not a lot of it is staying locally or going to the people who need it most in our own backyard. that's the prosperity pair dox. >> the humane society -- >> or give money to eradicating global salmon. >> they are global millionaires and billionaires. >> make them mobile.

>> the hospitals and god bless them for it. >> god bless them. what we see is a trend where this new generation of wealthy millionaires and billionaires are giving more nationally and globally. in part, they say i can have more bang for my buck giving $1,000 or $10,000 to africa than east palo alto. when they give locally, they give to big institutions or private schools. institutions, large universities, many of them have names on the buildings of the universities but they are not benefiting the low income people in our backyards. we think that's where the challenge was. >> how do you find, if you happen to be worth several million, how do you give that way aand find the right nonprofit where you can see the metrics and the potential impact

and you expect your money is going to the cause you want it to? >> that's part of the problem, ari. we found there's a big disconnect between the tech millionaires and billionaires and nonprofits. the nonprofits are operating on less than $1 million. they don't have large marketing budgets and can't pay for evaluations and business plans. they love metrics, they want metrics and want it to look like a miniversion of their company. >> how do i know? >> it is a fair question. there are intermediaries out there. there's been changes in the lands skap, too. there's less information now and fewer opportunities for the donors to connect with the nonprofits. the united way rolled up. why united way? we have a large silicon valley community. they are focused on the donors needs to give where they want to give. they are not doing the local brokering. they are left to their own

vices. we think there's a huge opportunity to help start connecting the millionaires and billionaires with opportunities in their own backyard. >> it strikes me in san francisco glide has been a good job of tapping into tech money. >> yeah. >> tech ceos on the board. there's a lot of tech ceos involved. >> san francisco, the tipping poupt is raising money from wealthy families and giving to people in the need. the boys and girls club of east palo alto, they had just erik wiener of who's who. they do a phenomenal job. their ceo is a harvard grad and knows how to pitch the donors. food banks have done a good job. they do a phenomenal job, but

there are a lot of nonprofits who are struggling to connect. >> it would be hard to understand if i'm running a small nonprofit, it does something important. how do i even get into facebook to get -- how do i talk to millionaires? where do i find them? how do i talk to them to get thundershower money? >> we have millionaires and billionaires living in neighborhoods that may be a mile or half mile from neighborhoods where you have a high percentage of kids who are homeless or sleeping on couches. someone recently told me up to 40% of the kids are technically homeless, living in multiple families per household, in cars, staying with aunts and uncles. that's a travesty. there's one in east san jose who i love. they serve a local community organization in east san jose. she's done a great job of

getting into sb2. through that, she's met the donors and built relationships. >> i have a minute left, we are giving more? >> absolutely. >> the other problem, there are schoolteachers going to food banks. >> yeah. >> the number of people in the lower or middle, middle class are needy in a way they weren't before where the charity is seeing more people. >> we uncovered data, the middle class has been hollowed out like across the rest of the country by 11% in the last two decades. the rich are getting richer, the poor getting poorer. you have teachers, firefighters, retail workers and so on having to access the foods bank and social services to get by. >> anecdotely, my younger son, we live in a nice neighborhood. i have a younger son who knows a family that lives in a garage. he goes to school with the kid. my son is a quarter away from

graduating college and wants to be a firefighter and you think, i don't know how he's going to make rent. >> fresno, there is data that came out. i'm from fresno and doing a lot of work in the central valley. >> fresno? >> exactly. we'll be right back.

welcome back to "press: here." there's a disconnect between what i want and what marketers think i want. i want to be left alone. that is obviously the absolute last thing a marketer is going to do. they would like to get a coupon for a store on my phone when i walk into that store or an offer from a loan from a bank when it senses i'm at a used car lot. they call them smartphones for a reason. do we want this? steven burke is ceo of context

360. i was saying earlier, the ability to send things on my phone comes great responsibility, though that is not to annoy me. i said it in a more crude way. don't annoy me on my phone. how could you possibly be selling me a service that sends me anything? >> i think that that's a valid concern that many consumers have because it's been done wrong. as you said in your first segment with that fine interview, the blind use of data to try to retarget people long after they expressed interest in something fails. we know it fails. what works is a trusted relationship between a brand an consumer, asking permission and not killing your battery. >> getting an airline ticket because it's on my apple phone, it pops up, you are at the airport. that's okay with me.

>> so many generations of the early days of the smartphone and data popping up. you have beacons fairly recently. >> yep. >> it took every generation, the promise sounds the same for the consumer and the popularity doesn't really increase. >> i have been immobile since 1994 and every year is the year of relocation. the promise is still there. we are at a new step in personalization. most personalization today has been reactive. it's based on purchase history and safeway knows you buy apples, strawberries and toilet paper, those things. the new phase with personal assistance with alexa and google home and other services is near realtime response to your needs as you express them. the next step and the one we are working on is anticipating and predictive. has your status changed? i haven't bought a car in 15

years. i started going to dealerships. my bank app has things to help me. i can check the v.i.n. i can talk to a loan person to talk me out. >> anything to compensate the creepiness you are watching me at the car lot. >> the app you have on your phone will tell you more about the car based on your v.i.n. >> i asked your permission and reminded you you have given me permission. it's first party. it's not sold to a data broker. it's in the service of my relationship with that brand. that is, as you said at the outset, a very powerful relationship and one that banks, insurance companies and others we choose to work with have invested in and maintained for a long time. bank apps are the most advanced

out there. they are trusted and used with security. it's a natural step to anticipate your interest and help serve you. >> this is not safeway throwing it on my phone when i don't have the app. >> it's not third party. >> hey, by the way, we couldn't help but notice "x." it sounds like you are most proud of what you are doing with banks. >> what's interesting is how the use cases are accelerating, as we talk to more and more people and they do more and more focus groups with consumers. it started with the mortgage use case, the car loan use case. there's a strong fraud use case. when you travel, your car gets blocked, you can't use it. when you were doing your book you got blocked around the world, right? >> constantly. >> travel use case we are doing with a french bank.

people travel within europe and get lost. you could get notifications saying stay out of this area, the atms are not safe. there's concierge related services they can provide within the context of their relationship with you. they have your purchase data, but don't know what your interests are. whatever your interests change. we are working with more car makers, interestingly enough. the personalization of the automobile is a huge step forward for consumers and the brand themselves. so, what i'm learning, as i work with more and more marketers, i have been doing it a number of years. the new generation of marketer is more data driven than his or her predecessor and more sensitive to that relationship in trying to take the steps necessary to protect it and enhance it. so, we made a conscious choice as a company, we raised the ground. we hired expensive privacy attorneys, understand the real

differences between managing first party and third party data and apply that with trusted partners. >> no disruption here. >> we are trying to avoid that. >> how do you create an op-ed x experience that people want? >> nordstrom is doing a good job, basically saying we would like to track your location. they are not a customer, by the way. in exchange for being able to alert you of this, that or the other. ep curious, a cooking app. >> what would it want to know about me? >> local ingredients in season that might help you with what you are cooking. orange theory, the fitness studio has a lovely opt in that says here is why we would like to do this. most notification information that they have launched ask you at the outset, the first date, you want to get married?

no. serve me, then ask ne. >> i have a minute left. if i'm an app developer, is this something from you? >> it's a very thin piece of code installed on any ios or android app. once it's given information, it talks to learning capabilities to build pii compliant profiles. we are not collecting personal information. >> one last thing, i have ten seconds, it's very smooth of you to bring up her book. >> pr pro. it was bril yanlt, crazy, cobby. a national one. >> back in a minute.

that's our show this week. my thanks to our guests. you can find us on i tunes, it's

free. i'm scott mcgrew. thank you for making us part of your sunday morning.

damian trujillo: hello and welcome to "comunidad del valle." i'm damian trujillo. we hope you're enjoying your easter sunday. we have another spectacular show. the mexican museum of san francisco returns on your "comunidad del valle." male announcer: nbc bay area presents "comunidad del valle" with damian trujillo. damian: we begin today with cancer carepoint. cecilia carranza is back to tell us all about the new program, new endeavors underway there at cancer carepoint. welcome back to the show. cecilia carranza: thank you. damian: well, tell us about--i mean, tell us first of all about cancer carepoint, and then you have a special initiative for the spanish-speaking. cecilia: so, yes, cancer carepoint provides non-medical support services to cancer patients, families, and caregivers. the "care" in cancer carepoint stands for counseling, assistance, resources, and education. so, we have nutrition classes, we have yoga classes, we also have free counseling support group, meditation classes.