d"comunidad del valle." and welcome to i'm damian trujillo, and today the census 2020, the consequences and the challenges, up next on your "comunidad del valle." ♪ damian: and that is our topic for this week's show. with us on "comunidad del valle" is david campos. he's the deputy county executive for santa clara county, and nick kuwada is in charge of the census campaign here in santa clara county. welcome to the show. david campos: thank you. thank you for having us. damian: first of all, we gotta get you guys to introduce yourselves. i mean, you come from san francisco board of supervisors, and compare your stay in san francisco with your work that you're doing here. david: well, you know, they're both exciting. i think that they're both very innovative places, and i think that how we're approaching the census illustrates that here in santa clara.

our goal is really to be the leader in how to do the census, not only in the region, in the state, but nationwide, and, you know, we're working very hard to make that happen, but we're excited to be here to talk to you about that. damian: thank you for being here. nick, it's gotta be quite a challenge for you because, i think, from week to week, we don't know what the census questionnaire is gonna look like. it changes almost daily. nick kuwada: yeah, and even the operations itself have changed since the beginning, and, you know, that's part of the reason why our office here is to provide reliable information to the public so they understand exactly what they're getting themselves into and why it's important for them to get involved. damian: and i know a couple of years ago, there's county workers, on their own time, they're goin' out, and they're canvassing neighborhoods to see, "okay, which neighborhoods are we gonna have to maybe visit twice? which doors are we gonna have to knock on? is there a granny unit that we need to knock on?" david: people don't know that the census actually starts, you know, way before, you know, it happens in 2020, but actually we started that work two years prior, and the county at santa clara already has invested more than $3 million to do this right, and two years ago we did a very extensive canvassing of

we added about 73,000 addresses to the list of addresses that the census had, which is more than most jurisdictions. damian: and is that because you found the neighborhoods that-- david: because we use satellite imagery, we use databases, and then actually sent people to, you know, the neighborhoods. you know, there are people living in garages. the records may not show that, but you can actually see that someone's living there, and we went, you know, door-to-door to do that, and so the county has been taking this very seriously from the beginning, and the mandate from the board of supervisors from the administration is "let's be the leader here in santa clara county on how to count everyone who lives in our county." damian: what's been your biggest challenge so far? nick: i think the biggest challenge is the delays that the census bureau has* been experiencing since the start. partnership specialists. we're supposed these area census offices that were supposed to open up some time ago, and, you know, they've run into

a number of delays. and then, of course, the second biggest one, obviously, is these an exception for the census because, you know, this census is so important to funding for our community for safety net programs, as well as political power and political representation, so we only lose out by getting an undercount in the census. damian: and you know very well, david, the fear in our community is deep, and it's there, and it's hard to lose the fear. david: i mean, let's be honest. i mean, i think the elephant in the room is that you have an administration at the federal level that has mounted a war on immigrants, and that war has created a great deal of anxiety from people, and when people are told, you know, "you have the census, the federal census," "you need to participate," people are terrified, and so we, as a county, understand that fear, but wed hey know that, as much as it is terrifying, that "we in the county have done everything we can to protect you," and that "you can trust

that the county is gonna make sure that your interests are protected but that it's important for you to participate" because the thing, in many respects, that trump and some of those folks want is for people not to participate because, if people don't participate, it means california will not have as much representation. california will not have as much funding, if you will, and so we're telling people, "look, we know you're afraid, but you owe it to yourself, to your family, to your neighborhood, to your community to participate because, by participating, you're making sure that you're politically represented and also that you have the resources to fund the schools, to fund the hospitals." and so it's a really important thing, but we need to take the time so that people feel comfortable and understand why ic damian: you mentioned that "your interests are protected." does that mean that whatever i tell the questionnaire is taken to the vault? david: well, let's take the first thing, right? it's, you know, the federal administration wanted to include

in the census the question of citizenship. the county of santa clara fought that. you know, we actually filed a lawsuit to preventnship. that from happening. we were successful, right? but people may not now that, in fact, that question will not be asked, a- damian: so that's final? it's not gonna be asked? david: exactly, it's not gonna be asked, right? but a lot of people don't know that, and there is a lot of misinformation, as nick indicated, so we need to educate people to know that that question will not be asked. your information, as far as we know, is protected by federal law, but we need to make sure that people understand how that works because there is so much anxiety, and the county is actually a trusted partner. and so we have in the county 22,000 employees, and the way we're approaching it is that every one of those employees will be an ambassador so that, trusted partortath to participa. damian: all right, it'sou well, it's all over the nation, the local folks, and there's

a website for more information. stay with us. ♪

what would be your biggest weapon, nick? is it the foot soldier, or is it the social media angle in getting the word out? nick: well, and it depends on the person, obviously, but, i mean, i personally feel, in my years of community engagement, that it comes down to trusted messengers, the person-to-person contact, so what we're gonna be doing as a county will be giving these grants through a competitive process through a number of community-based organizations to do that one-on-one, to do that education, to do that outreach. nick: great question. damian: and do we have all year to fill o t no, unfortunately, there is a time limit. as . it will be mostly an online go to this url., so you will be. this is your unique identifier. there is a time limit. as . what you can--or if you don't wanna use it, you don't have to. you'll fill out the census as early as march 23, like i said, and you have until approximately about the end of april to fill it out.

if you do not fill it out, you can expect a knock on your door, however, so if you're trying to avoid any sort of contact from individuals, i highly suggest you fill it out before. damian: but it's a friendly contact? it's folks like you? nick: it's definitely friendly contact. damian: and there'll be help centers, you said, around the county? nick: that's correct, yes, so we're gonna be also establishing questionnaire centers. we know that because it's mostly digital this time around, that we wanna give access to individuals to be able to fill it out in trusted places like libraries and things like that, so we're workin' on it right now. it's still a work in progress.e campaign to educate people in different languages in a way that is culturally languages in santa clara--e l0 david: absolutely, you know, we have 40% of the population in santa clara county is foreign-born, and so we have to make sure that we go to them, that we speak to them in a way that makes sense, but, as nick said, it's not just the county speaking. it's also members of the community talking to them, a are working with us so that it's people in the neighborhoods, in those communities, saying to their neighbor,

"come, participate, you can trust us." damian: you can't emphasize enough the fact that some folks might think, "well, it's not gonna impact me directly, so i'm not gonna participate." it really does. david: well, for every--you know, the state of california has estimated that, for every person that is counted or not counted, we lose, as a state, $2,000 per person, per year, for ten years. so for a place like santa clara county, that's billions of dollars that, if people are not counted, we could lose, billions of dollars to keep schools open, billions of dollars to run our hospitals, to run our clinics, to provide the safety net that the county provides to its residents, so it's very, very significant, and that's why, you know, we have to take the time so that people understand that, when they're not counted, notthg the entire community. damian: i mean, congressional districts is another one. i mean, maybe we qualify for two congress members in a certain district, and we think we only have one. david: well, california, there's an expectation that, if we don't do this count well, that california may lose one or two congressional districts.

that means, you know, less representation in washington, d.c., and if that happens, is that seat gonna come from santa clara or is it gonna come from another part of the state? you know, santa clara county is the ninth-hardest county to count in the country, so we have an extra responsibility to do this right because, as much as our diversity is our strength, that diversity also creates a challenge in making sure that we communicate to people in a way that they understand. damian: would you describe the local effort as a "herculean effort"? nick: it doesn't have to be. it just seems like it. damian: i mean, the responsibility for both of you, the responsibility is huge. david: but you know what? i think that when--our hope is that, when the history of what happened with the census is written, that they're gonna say, "you know what? silicon valley, the place of innovation, did it right. that's how you do it." and, you know, we know how to tackle difficult challenges, and the board is committed, the administration is committed, and we have already invested more than any other jurisdiction because we want to do this right. damian: any final thoughts that you might wanna--

nick: no, i think that the message is still the same, you know. ever since the beginning of this, i think there's been a lot of push around people to not participate, and whatever that push was, we really wanna make sure that people understand the reasoning behind why the census is important and how it impacts them as an individual, so, you know, come to our website, follow us on social media. we're gonna have more information coming directly from the census bureau that can be trusted and that we hope that individuals out there in the community will come to us and will find out the truth about what the census is and why they should participate. damian: "trust" is a big word. you have to earn it because trust is something that isn't handed to you. do you think you have that trust, or is it still a work in progress? david: well, actually, you , so we have been there. we're not just sayin. it's not a "lately we decided to commit ourselves to this community." no, we have that track record, but more than that, you know, we need to make sure that people understand that it's about empowering themselves because, as much as you can tell someone, "do something," they have to feel a sense that it's their

responsibility and that it's within their power to do it, and, you know, people in santa clara are people who are committed to their community, who are committed to our diversity. it is because of that commitment to that community, to that diversity, that we need to make sure that every one of us is counted. damian: all right, well, remember, this happens early in the spring, mid-spring next year. you'll be getting those questionnaires, and you do have a time limit to fill them out. there is a web address for more information. otherwise, they'll be knocking on your door in their friendly way and get you to participate. we have about 30 seconds. any final thoughts? david: please make sure you're counted. we're only a few months away, and by being counted, you're . damian: all right, k i think we'll see you again here at a later date. david: thank you. nick: thank you very much. damian: you're welcome. anytime. and we'll have little joe of little joe y la familia up next. stay with us.

...6, 7, 8 ♪ ♪ ♪ big dreams start with small steps... ...but dedication can get you there. so just start small... start saving. easily set, track and control your goals right from the chase mobile® app. ♪ because denny's brought back the super slam™. with eggs, hash browns, bacon, sausage and buttermilk or pumpkin pancakes. all for just $6.99. the $6.99 super slam™ is back! see you at denny's! little joe y la familia, well, a few years ago, talkin' about a variety of topics, and the first topic was his songs about the military. joe: like you, i never served, and i think, back in

those days, there was one way to break the cycle of poverty. i read books about so many chicanos that would enlist, you know, just to get out of the fields and, you know, and wanted to serve their country. you know, they wanted to make a contribution. since the iraq war broke, i started opening up the show with "america the beautiful," which i still do today, and i said, "i'll do this till the war is over," but, you know, unfortunately, there will always be wars, so i just continue to--and we need pay respect. we owe the veterans, all of--we give the military, period, and their families, but we need to acknowledge the veterans, man, because there's no way to pay them what we owe them, you know? and, unfortunately, as rich as a country that we are, we're not living up to our promises to them. and i love music, and, you know, i have fun with it.

i'm not musically trained. formally, i didn't go to school for music, but maybe that's kind of what saved me. what is it called? "ignorance bliss." i do what i feel, and it's wd damian: at what point did it become tex-mex or tejano music? was it known chicano music back there when you started? joe: well, that's what i've called it all along, but i really--the latin labels, the record companies started using different terms for it, but, for me, it was always chicano music, and that's been 50 years now. damian: i know, but when you use the word "chicano," you have to be able to back it up because that's one of those powerful words that you can't-- "hey, some chicano--" no, what credentials do you have to say that you are a chicano? joe: well, yeah, you're so right.

and in so many cases, you know, we've all been painted with "hispanics are latinos with the same brush," which is--hey, we're all people. but, for me, "chicano" is a way to identify ourselves. you know, you get pulled over by the man, and, hey, you say, "well, i'm hispanic," but you could be from argentina or a mexican-american, or you should know. so, you know, in that sense, that's an id, a way of me to identify myself, and then the music itself is what this mexican-american kid continues to work with and develop, and it's bilingual, you know, bicultural a lot of times, by myself, if i don't do it right, but, you know, "chicano" is also a state of mind, but, really, it's to identify mexican-american 'cause we're all latinos, hispanics, which could be puerto rican, cuban, or, you know, we're all "hispanics."

damian: you think there's less of us or fewer of us whob? joe: well, i think, back in the '70s, if you remember this, when the identity crisis and, you , did a lot of marching behu know, all the things that happened with schools--and, unfortunately, a lot of people think that's a derogatory kind of, you know-- damian: my mom didn't like--my mom didn't want us to use the word "chicano," and it wasn't till i got to college that i realized, "hey, i am a chicano." joe: yeah, i mean, what's wrong with knowing who we are, you know? you can call yourself whatever you want, but it's better if you know who you are and be it, but i think a lot of people just really don't understand the word "chicano," but we should be proud. i mean, it's just like anybody else. we all should be proud of who we are and where we come from and what we do, you know? i just happen to be chicano, and like people to know that that's what i am.

doesn't make me better or worse or anything other than that's who i am. but that's a congratulations, and, you know, you're on because people love you and appreciate you. you have a big heart. you do great things for the public and for the community and the people, and we know and feel that, damian, god has blessed you, and by doing that, he's blessed us all, man, damian: thank you very much. joe: thank you for the great work you do, man. damian: i appreciate it. mira, i'm not a tejano. i'm a california kid, but i love tejano music. what is it about it that kind of tugs at our hearts, those that are from chicano land here? i guess we're all from chicano land. we'll get into that in a little bit. joe: yeah, i think it's the spirits that go along with the music. no, in my case, it's just music. it's entertainment, and i've been real fortunate with what music has done for me. it's taken me around the world a couple of times and get to meet so many different people from so many different walks of life,

many cultures, but the one thing, the common denominator--music, you know?j. up next, what happened to dolores huerta this past week? stay with us.

♪ ♪ damian: and now a saludos for those celebrating a special day. felicidades. ♪ damian: here's our contact information. you can follow me on twitter. my handle is @newsdamian. also pick up a copy of "el observador" newspaper and support your bilingual weeklies all across the bay area. we thank you for sharing a part of your sunday with us once again.

now, this past week in fresno county, dolores huerta was arrested. she was detained at the board of supervisors meeting for protesting. there was some action there. so at 89 years old, she remains a vibrance and invigorated by the actions of those who feel like they don't have justice, and so saludos to dolores huerta. here is a song by abel sanchez and jorge santana. ♪ ♪

♪ as i walk along this land, ♪ ♪ i wonder what we'll be. ♪ will i be forever sledged ♪ and will my soul be free? ♪ ♪ as i walk along this land, ♪ ♪ i wonder what we'll be. ♪ will my children reach the promise of equality? ♪ ♪ ♪ as i walk along this land, ♪ ♪ i wonder what i'll see. ♪ see my brother strugglin', strugglin' to be free? ♪ ♪ as i walk along thisla ♪ i wonder what we'll be. ♪ will i be forever yearnin', will my soul be free? ♪

♪ cesar chavez: all of us are looking for a place under the sun. by that, i mean, for a union, that we can belong as farmworkers, that's gonna be built by farmworkers, and it's gonna be for farmworkers. ♪ ♪ ♪ is it just an inspiration that i'm searchin' for, ♪ ♪ like sailin' across the ocean, ♪ ♪ seeking to explore?

♪ like a never-ending battle, battle of my mind, will ♪ ♪ i be forever yearnin' what i seek to find? ♪ ♪ ♪ ♪

♪ ♪ abel sanchez: as i walk this land, amazed at what i see, see my brother strugglin', strugglin' to be free. as i walk this land, cries, "equality." is it just for privileged ones, but not for you and me? ♪

♪ oh, set me free. ♪ ooh, set me free. cesar: we're not afraid-- ♪ oh, set me free. cesar: a free and democratic union, and a good union for good people. we're willin' to do it. ♪ oh, set me free. ♪ ooh, set me free. ♪ oh, set me free. ♪ ooh, set me free. ♪ oh, set me free. ♪ ooh, set me free. ♪ oh, set me free. ♪ oh, set me free.

robert handa: hello, and welcome to "asian pacific america." i'm robert handa, your host for our show here on nbc bay area and cozi tv. we dive right in with two world-class swimming sisters. mitali and anaya khanzode do some mind-boggling events in the ocean. in fact, the big alcatraz swim here in the bay area, no problem. then we feature two more outstanding young people making their mark, the winners of the crystal bowl award given to people who do an outstanding job volunteering for the community, but these two winners are teenagers. and we wrap up with the return by one of our favorite artists. bay area singer/songwriter rosendale will talk about his