this week collecting data from stadiums and even your own car. the san francisco 49ers making the game experience better and insurance companies and ride share companies creating a credit score of sorts on their drivers. plus, a former twitter employee tried to figure out why we are you and how to make it better. our reporters from nbc sports bay area, anthony flores and john schwartz from dow s. this week on "press here good morning everyone, i am scott mechancgrew. i was watching 49ers football

the other day. they show the beautiful shot of the home team city. >> there it is, the golden gate bridge. it is people in the bay area know that the 49ers don't play near the bridge, they play near the silicon valley. where i'm siting now is a high-tech silicon valley stadium. levi's stadium was state of the art when it opened five years ago. the team updated levi with more technology, making the place run smoothly. they call it executive. the president of the san francisco francisco's 49ers. thank you for being with us this morning. you are gathering data, tell me what kidnnd of data and from whe

and what is it? >> we are gathering all kinds of data, it starts with the utility function with tickets and parking. how do i get into the building and how do i get eating and bu the building, whether it is retail or parking function or collecting all of that. >> food and beverage. >> very good. >> i understand. >> you mentioned data and sports fan. oh, no analytics no matter which side you are on. you are specifically to target fans and experience and enhance it. >> geared to increase fans experience across the board. the last couple of years, we have not been good in the field. off the field, my job on the business side we make sure all of our fans have a tremendous experience, we have 10 home games if we are not in the playoffs, we'll have 12 home games. those are ten super bowls for us.

we have been in top five in the nfl in the last couple of years. i think it is because of the data that we take in on game day and how proactive we enhance ore space. >> when the app you have, been there since the beginning of the stadium and my daughter used to work there. basically adapt where from your phone you can use your tickets, parking and food and beverage you can order and have it delivered to your seats. evidently you said next year you are going to make a huge impr e improvement to that. >> we announced two weeks ago now we are going to an all inclusive food and beverage. you asked before when you got on here. it is not alcohol. >> i understand. >> i love my hot dog and a cold beer when i go to the game as well. that's a dramatic shift in sports entertainment. people have done it on premium seeds or maybe a couple of thousands, we are about to do i

for 70,000. >> can i ask you a question? we are talking about data animal si analysis? are you doing it on the team on the football side as well as the marketing side? >> we are doing it across the board. analytics and not only that, we hired strength and conditions this year. there is a lot that goes into our performance onn sunday. we have to get our guys out, it is a quick turn around for these guys to get back on the field on what we are doing on nutrition and health. >> they're doing this year round now. absolutely. it is a 12-month calendar as we all know. guys would not come back until training camp and now they're working out 12 months throughout the year and maintaining their

data on what they eat. >> he crosses this line and at this speed and this amount of time. how are you getting data on the fans and what way be wame walki the ramp or sitting on the chair, am i give uing uh-you an. >> really we only knew 19,000 fans that were in our building from game day. you would never go do that. >> you can attach the tickets. >> whether your bar code or whatever it may be, we attach the tickets to you. we know what you are consuming rather what content you may be consuming and eating. >> presuming i am using the app or how do you know? >> presuming you are using the app, a lot of our cme me bought

mary dog? >> becau hot dog? >> because you may be using our app. >> whether it is waste or whether it is ordering or how we may use the speed of service. >> you had a number of home games so you have been able to do this for a bit. i know you got the executives can see it on their phones and you got big screens up in the home office where you can watch all the data coming in. is there anything that surprised you where you said oh for goodness sake, who would have guessed? >> we put replay to every single phone device, we assumed that everybody was going to be checking those replays out. they're not. they're frankly, they're not down loading comments. they're taking pictures of themselves and general real 4tate generated rs so they review it? get to the line of scrimmage. >> we are trying to compete out

of experience. you did not want to be at the staydium and text your friends. why would you see it on the end zone or the 50-yard line. we had those speeds. it was a technological challenge. you need to deliver those replace seats. >> you have a lot of people uploading rather than down loading. >> my experience, back in oakland and at at&t park, i had a hard time with wi-fi and sporting event. is that something you have been able to improve. that's important to the fans. we are lucky, we came along 2014, this was hard to handle in a concrete structure. we hire the person building facebook data to figure out connectivity and venue. and also your wi-fi. we work with the company for the first time patented and the only stadium that did it.

it was a wi-fi box in every 100 seats in the building. you are kekiconnecting in that i box. >> i am going to get the last two questions. when we talk about all that you have learned, the trace center just opened with the golden state warriors. is it something you know that the warriors should know of what the new stadium? >> i don't know -- not necessarily. i think what we learned is a lot of traffic and transportation. they're in a different area. >> my second question is free hot dogs. [ laughter ] >> yes, you mentioned it earlier. explain to me is this anyone who gets a ticket and stand and say ill like would li ticketholders. any season ticket members could sege ndary market to go to individual games, i then have to pay. >> let me explain, al, i am going to explain what we'll do

next. these two guys love sports. if you are watching on the internet, we'll continue. i am going to let these guys ask a couple of sport questions. if you are watching television, we'll move on. for television up next on sports here. it does not matter if you drive an old beat up car or a tesla. your car has a mission. a lot of data. scooping it up. when "press here" returns.

welcome back to "press here." you know you have a credit score, banks and lenders track when you pay your bills and assign you a number. it turns out you can do the same with drivers. and people have figured out how useful. people like garret holt who runs the compa and collected data from 14 million drivers. gary is a leading expert in the field. he got his start at the minnesota department of transportation. thanks for being with us this morning. >> thank you for having me. >> you said that you would like to score every driver by 2025. how are you getting my data and you are able to do that? i don't remember telling you that you can have it?

>> there is a lot of ways to get the information, the company has been collecting data, starting out the bigger picture. if you think of big picture of ris risky driving. you know the driver in front of us that's a bit aggressive and we are concerned of unsafe but we don't know how unsafe it is. we start getting data from people opting in and they would opt into share data with the company. the way insurance used to be priced -- >> it could come from your phone and device that we give you on your>> so i get off of work at 0 and kocome to a no-way stop, yo know i am doing that. >> you are making a little grounding in that side. the important aspect is the way people are priced today, based

on who you are. one of the biggest factor is your credit score. when you are speeding away from that light because something went wrong years ago in your credit score and you are paying extra. you would not like that either. >> you are talking about all drivers, at some point? >> definitely not. our belief is overtime this will be the way that it is done. it used to be that we have an idea that's more predictive. we know this is more predictive and we bel going to want this. toda py we ple that are opting into insurance type of program. they're doing that across industry. we are working with companies like life 360. it is a company here in the bay area, it is a family management app and inside of that you want to know how your kids are driving and how your family is driving. we are collecting data from them

today, we are toldly fitally fi. more importantly there is actually providing a collision notification service as well. we could have report, maybe it is once every other pick of one of their users that my son or daughter was in unconscious. there was one thrown from a car or one like police really did a lot of good for helping. >> i know john wants to ask a question. i am going to sum this part up. there are a lot of places and companies that are collecting data on drivers. totally opt get including your own all state link linked-into create a picture of a driver. >> i would not say buying. >> so at one end you are partnering or working. the reason i am asking is vice opinion on my part. drivers and uber and lyft

drivers are not accustomed in the bay area when they are driving so therefore they are making this crazy maneuver. i am wondering if the company themselves is looking at accuracy of the safety of their own drivers in using that. >> i think it is an area to help them. when we look at making transportation, we believe part of it is to understand the notion of the safety of drivers and different ways. i want my share mobility driver to get five stars b ecsedrivers. we believe that part is from the company's perspective, you also want tocompies understand who t better driverster drivers to my platform. >> will the data help me pick which route is safer or to work or where i want to go? >> a lot of it on the safety

part is more coaching. a lot is around transparency and empowerment. if you want to drive safer, these are the ways to do it. after 85 years working in the dell corporation, we know where to have thetracked. if i know that someone is watching me, i am making sure that i stop oh, that light is yellow, i am going to slow down and beat that red. >> it is awareness. the more awear waareness that y provide, they can make that choice. 80% of drivers think they are better than average. people think that everyone is driving slow is an idiot and everyone driving fast is reckless. they don't understand what their score is. people are going to want to understand what their driver score is. >> i want to ask you about connected cars. the chairman is talking about perhaps taking away some of the

spectrum that was allowed for connective cars and moving over to wi-fi. we all want faster wi-fi. what's your position on that? >> the way autonomous vehicle, a lot of it is so they can communicate with each other. the cars to talk to each other. when i start thinking of auca a lot of buzz around it and why do you like it? because someone picks you up at home and brings you to work. we can do that today. and how it is changing people's mindset. >> let me squeeze in one question. when we do have autonomous cars and all these technology, will our rates go down or will they go up? nobody -- what happens to insurance in we are providers to the insurance company, they need to figure it out. one could be the vehicle is more

expensive. ultimately we believe it is going to be less fatality andlean andless incidents and there is always going to be some. >> gary is wit c. we appreciate you being with us. >> "press here" will be right back. the rain continues. temperatures at 52 degrees in san francisco.

let's take a look and see how the radar is doing. we are trying to get some pockets moving to 280 right here in san jose. look at that rainhing int cruz s is kpeexpected to get heavy downpours. this rain will continue through monday morning. welcome back to "press here," three days ago ifi fille my coffee mug with water and it has been sitting on my desk. i have a question for you, is it okay to drink? no, it is not okay. some of uyou may think logicall what's going to be wrong? most of you are not biologists and you don't know what's going on. ecau b in an argument, our positions are

deeply roudee deeply rooted. arguments that work are just the same. we are not always arguing from the best place. we are arguing with our own childhood. i learned this from buster benson. he's not a psychologist. he's a product guy. he worked at amazon and twitter. he's fascinated by arts and why we do it. why are we yelling the art happ here. >> this is an interesting idea that arguments that work are beneficial. conflicts can be beneficial to someone at work because it generates new ideas and bring people closer together. >> if you think about it, conflicts and disgreagreements how we get work done. disagreement is the tools we use

to be productive, it happens to also have some side effects interactions. >> is that easy to convince corporations to do? hr would say no, everybody calm down. let's not argue. let's find a compromise and etc. hold on, this surrounded by yes man and yes woman is beneficial? >> yes. we want to bring our creativity and know how to the job, right? that often means allowing ourselves to explore the unknown and ask questions and have differences and otherwise, it may also delegate to someone else. you are really interested in this topic. you worked twitter and slack and whatnot. your hobby seems to be of this idea of how the human brain processes arguments. it is your hobby, is it? deeply

interested. >> why? >> well. you know conversations is the social ritual that carried us all the way to modern day and we cnu over conversations. the idea that you can be a little better at it to get messages and everything happens something more productive out of this agreement and conversations mean all of those avenues of your life from families and work and politics to social life, all that stuff is going to benefit from it. >> i suppose, you are going to make the argument that arguments are not bad things but lately our arguments are going to get worse. they are less fruit full. >> i thought there is going to be more and more unproductive disagreement out isth yelling each other at people we don't

disagree with about people that we disagree with. that's the most unproductive disagreement where people you want to talk to are people you disagree with. you can't ever be surprised by something they may say or learn something about them or build a relationship with them unless they are in their room. >> i want to get back to the idea, bringing in the people that you are disagreeing with. i want to touch on what i touched on in the beginning. so many arguments stem from something, that's not what argument is about. it is something in your past or something of some believes that you hold, it had nothing to do with the argume john gotman who the book. it is the same ideh that's why upset about it. >> we oftentimes mistake our disagreements to be about facts and evidence. it is really about what we think

is important. we interpret them as important because of these values and believes that we have. that's where the real disagreement is happening. if you are talking about a personalnd protecting something, i believe these should be taken care of and other person is breakiprote believes of whether or not should be more liberty in the world. the only way to make it productive is by figuring out what you want to talk about and invite them in that consideration. >> you write if you in the gument whether or not migrants misused the asylum system into the country, you need to find their motives. i don't disagree with you, let me challenge you on this. the type of person who's willing to seek out the person and the factst agree of what they are doing is a certain

kidney kind of person that may listen. i am going to give you an example of ted talks. it really is a fact that liberals are much higher than conservatives on a trade calls openness to experience. people crave novelty and new ideas and people low on it like the familiar. i don't think he's criticizing conservatives or lee webb riber. i think he's saying this is the difference. if you say we should seek out who disagrees with us and try to learn from them. you are talking about a certain segment of people's opinion of america. you are talking about a liberal side. >> it is also seen to be true that how open we are to disagree t we are and how f in political s.

if you create the right environment, conservatives will open up and seek other opinions. the key though it is not just about creating a logical rational argument for them. it is billiuilding a neutral sp of people come and go and bringing ideas to the table and hashing it out instead of having a threatening environment that tends to be the case. >> you are moving from twitter to whatnot of something far more interesting. we appreciate you being with us. your book is "why are we yelling." thank you for being w

that's our show for this week, my fanthanks to my guests thank you for making us part of your sunday morning. my parents never taught me anything about managing money. the amount of student loan debt i have, i'm embarrassed to even say. we just decided we didn't want debt any longer. ♪ i didn't realize how easy investing could be. i'm picking companies that i believe in. ♪ i think sofi money is amazing. ♪ thank you sofi. sofi thank you, we love you. ♪

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