♪ we kick off this memorial day with people largely ignoring social distancing, crowding into public places, many without masks. as the u.s. is about to reach 100,000 deaths from coronavirus. banking on summer, beach towns and seasonal businesses have their fingers crossed they can reopen soon enough to save their liveliness. overnight, a defensive tweet storm following a weekend of golf for president trump. one firefighter feeding thousands on the front lines

personal reason he does it virtual memorial day events will be held across the nation first time in 100 years that amphitheater at arlington national cemetery won't be packed with people "early today" starts right now good morning, i'm phillip mena. >> i'm cori coffman. it's memorial day. more than 98,000 fatalities reported, death toll soon to reach 100,000 and infection rates still going up in some states despite the dangers, beaches have grown more crowded as states reopen and weather heats up erin mclaughlin. >> reporter: despite the climbing case numbers, people were out ignoring the rules. across the country alarming images of americans crowding public spaces.

shocking video of a pool party in missouri's lake of the ey ozarks, gathering under a warning sign about social distancing crowds gathering in daytona beach, in parks and bike paths in new york city busy beaches coast-to-coast like this in south carolina, and packed boardwalk in ocean city, maryland shoulder to shoulder, not a mask in sight defiance of warnings from public health officials. >> we've made it clear there's asymptomatic spread. people spreading it unknowingly. social distancing is absolutely critical if you can't social distance and you're outside, you must wear a mask >> reporter: governor hutchinson says arkansas is experiencing a second peak, a month after the first. cluster of cases from high school pool party fuelling the surge. 163 more cases announced this

weekend. hutchinson never issued stay-at-home order for the state. >> we take the virus seriously, it's a risk, causes death. but can't cloister yourself in the home contrary to the american spirit. >> reporter: in springfield, missouri, hair salons open with restrictions >> frustrated to be up here today and more so, disappointed. >> reporter: according to health officials two hair stylists at this great clips came to work with symptoms of covid-19, potentially exposing 240 people to the virus owns the gym where one of the stylists works out contacted by health department. >> makes me upset someone would expose everybody else. asking screening questions at door and people need to be honest when they answer. >> reporter: salon released a statement saying it's now closed, calling proper sanitization a top priority. in california santa cruz public health officials investigating

clusters linked to family gatherings, including mother's day celebration. across the country, worry that will be weeks before we understand the impact of the weekend. in l.a. county police and officials told me had no crowd control issues however, masks are required and we've seen plenty of people without them. >> thank you this morning president trump will pay tribute to fallen soldiers for memorial day. first stop, arlington national cemetery, take part in wreath laying at tomb of the unknown soldier. tracie potts the president has sparked controversy over the holiday weekend. >> reporter: he has, playing golf joe biden his opponent in the presidential race called him out on it. eerily reminiscent of a similar

issue between president trump and president obama several years ago. president trump playing golf, joe biden issuing and showing on twitter an ad comparing president trump playing golf to what's happening in the country with covid-19. listen ♪ >> reporter: so that was the ad. this was the response from president trump on twitter talking about joe biden, calling out his playing golf, he called it exercise. saying that people expect him to stay at the white house at all times while joe biden was vacationing and relaxing and as he put it, making shady deals with other countries and he went on to talk about how president obama played golf in hawaii during controversies as

well by the way, another controversy to be on the look out for today, president trump headed to fort mchenry in baltimore, national memorial there to pay america's war hees saying it contradicts the city's stay-at-home order no word if the president will stay away or continue the visit. >> tracie potts, thank you to mexico, one of the latest hot spots for coronavirus. richard engel is in mexico city where the death toll is rising some of the images are difficult to watch >> reporter: this is the moment lopez, barely able to stand from coronavirus-like symptoms, was denied admission to the second hospital he tried. with hospitals here so full, paramedics tell us patients are often turned away.

after hours of the families searching and pleading, lopez was finally let into a third hospital and later died. his family telling telemundo the official cause of death was listed cardiac arrest. watchdog group here says the government's covid count vastly underestimates the death toll. mexico city's mayor denies that but admits the numbers are likely higher than the statistics government is barely testing and allowing people to work. for the poor, not working could mean dying anyway. there's no hiding covid's price here crematoriums in mexico city never stop now we watched bodies brought in, disinfected. no families or goodbyes, one body bag after another coffins are piling up fast

workers at this crematorium s a pandemic benjamin has worked here 20 years. never seen anything like this, he said, not even during earthquakes. and mexican health officials tell us pockets of the country haven't reached their peak nbc news holiday weekend is critical time for beach communities counting on dollars from tourists but with virus fears and regulation, americans are keeping away from resort areas. >> and businesses are wondering if they can survive the summer kathy park is on the shore >> reporter: good morning. from memorial day to labor day, beach communities rely heavily on tourism this year the coronavirus has kept stores closed and visitors way, some store owners will take what they can get.

struggle to survive. banking on visitors. >> my sales are down at least 50% if not 75% we have three months to do it. june, july, august >> reporter: gordon's surf shop is curbside only, limiting sales in critical time. >> i would have a store full of people and there's nobody around >> memorial day to labor day, that's the season, the window. if businesses can't get as much business done in that period of time, they're not going to make it to another season >> reporter: nationwide, the pandemic has dealt a devastating blow to small businesses recent survey shows nearly 7.5 million are at risk of closing permanently in months. new england to north carolina, stores on the shoreline operating with changing rules and restrictions, making it even more difficult to make a profit and plan ahead >> every day we lose is a day

lost all waiting for governor's guidance don't know how to staff or buy, don't know when we're going to be open. >> reporter: for communities on the jersey shore, pain goes beyond the beach. >> about 3 million out of $15 million budget core avat to parking revenues and hotel and motel taxes. we're hurting as much as everybody else >> reporter: rather than seeing green, many looking for ways to get out of the red tourism brings in nearly $50 billion annually to new jersey and the jersey shore plays a big role in the number point pleasant beach boardwalk is closed. on average this time of year would see 60,000 people. >> such change there kathy, thank you let's turn now to extreme weather on the move this morning. in colorado the temperatures dropped over the holiday

weekend. some of the higher elevations seen up to eight inches of snowfall line of severe thunderstorms moving across the state of texas, bringing the threat of severe flooding. >> nbc meteorologist janessa webb looking at all the different types of weather to cover this morning >> lot going on. higher elevations of colorado dealing with snow. temperatures will be warming up to the 60s and dealing with snow melt in the area strong to severe weather continues to make its way across the central u.s. and will be stuck in wet pattern the rest of the week as storm system makes way through, going to produce up to three inches. strong cold front, afternoon and evening hours. and hopefully diminishe higher n

and even in the ohio valley northeast, temperatures warming up back to the mid-80s lot of rain, unofficial start to summer, but a stormy pattern ahead. guys >> thank you so much quick hits las vegas, they're ready to roll the dice and reopen casinos. nevada's governor has tentatively marked the calendar for june 4th to reopen with enhanced safety protocols to protect staff and visitors night clubs and large venues remain closed. venice film festival will go ahead in september, first to do so dozens of puppies in new york city to find new homes.

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crest. a 2. a 2. yes. that's how we roll >> friendly trash talking early and often in the all-star golf outing, the match champions for charity. 18 holes of jaw jabbing and joking, tiger woods and peyton manning beat tom brady and phil mickelson. raised money for charity >> about time to watch sports. as we remember fallen heroes, arlington national memorial amphitheater turns 100 this year. how they're recognizing the anniversary. >> reporter: it's the final resting place for those who've served as arlington cemetery prepares

to honor the fallen for memorial day, cemetery commemorates another milestone. >> every day here at arlington is memorial day, this year has extra significance, 100th anniversary of the building. >> reporter: completed in 1920, centerpiece of arlington, sharing land next to the tomb of the unknown soldier. cornerstone removed and inside a memorial box dating to 1915, year construction began. cemetery's conservater witnessed the moment >> lot of great things in the time capsule bible signed by thomas hastings is significant well-known architect copy of the constitution a few amendments missing, silk

flag with 46 stars when country had 48 states. >> reporter: items encapsulated in time, memorializing generations past, giving way to new time capsule to be placed here at amphitheater tomorrow the ceremony will have different feel first time in century members of the public won't be in the amphitheater in the ceremony arlington national cemetery remains closed to the public due to the ongoing coronavirus pandemic will host smaller wreath laying but building stands to honor those laid to rest here. >> we take the time to remember those, have a quiet moment, remember all the sacrifices made for this country i think in many ways it has become the heart and symbol of the cemetery coming up, burger king take the crown for most ridiculous

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just look them in the eyes and say mom, dad i'm - >> happy moving day. >> over the weekend, pixar debuted "out," short film featuring the studio's first gay

main character follows gay man's journey, as he prepares to move to the city and come out to hi personal protective equipment a california design firm has created hazmat inspired suit to let you dance, drink and vape staying safe from coronavirus. suit is battery powered, snap-in cannisters for drinks, a camera, wireless communication, more can be worn over regular clothes. patent pending hoping to have prototype soon. >> if you're that dedicated to partying >> looks like "miami vice" edition of the nasa suits. >> kind of trendy. >> i like it. when we return, weather from janessa.

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today in our new normal, burger kings has new way to keep customers social distance in germany. wanted to reinforce the rules, so debuted social distance crowns that keep customers six feet away from each other as restaurants reopen i think could work for taco bell for sombreros. >> look exact lie like it. firefighter is going beyond the call of duty to serve his community. >> reporter: at engine 7 in

newark, new jersey, new mission for first responders >> chicken and spanish rice. >> reporter: firing up kitchen to feed seniors and health care workers. >> 27 pizzas and four six-foot subs >> reporter: funded by the firefighters union and donations have made nearly 10,000 meals last month >> food always brings people happiness. >> reporter: the chef, firefighter stephen wolf, it's personal, his mother died last month from coronavirus. >> one of the most kind, sweet ladies would give you shirt off her back >> reporter: helping others runs in his family. siblings all first responders, firefighters and a nurse >> doing stuff for people is right thing to do. especially times like this least i can do is make couple of meals for somebody >> reporter: at beth israel medical center, one of three he

serves, assistant er direc wkinr shifts >> i don't know how he does all of this. >> reporter: to them the meals are comfort food. >> means so much to the entire team almost would say essential part of our day >> reporter: for stephen, his mother's example an inspiration that always stuck with him >> even more special now because she died of this virus i know she would definitely be happy with what i'm doing. >> food is absolutely incredible would think he was professional chef. >> food is a way that people can share joy, you know? >> thank you >> our thanks to jose for that great story. community in florida came together to celebrate lives of two veterans, ben and thomas davis, brothers who served in to e militarygether

honored the sacrifice with this parade >> honor their service, sacrifice and lives with hundreds of thousands of others who lost their lives to covid-19 >> thanks for watching, i'm cori coffin

on this memor al day, crowds are gathering and many decides it time to break out of quarantine >> pastors breaking the rules and gathering. >> thousands took to the streets of hong kong as police arrested hundreds over a new law banning su